Media kit 2013 2014 (campus advertisers)

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Campus Advertisers

What We’re All About Since 1950, The Spectrum has been circulating the campus of the University at Buffalo (UB) three times a week. Students have come to love the SUNY system’s largest student-run newspaper and look forward to reading its coverage every Monday, Wednesday and Friday.

By the numbers: 3 Issues per week 7,000 Copies per issue 80 Issues per year 12 Pages on average 30,000+ Students 2,500+ Faculty & staff 100+ Distribution sites (on and off campus)

Recipien t 2011 and of the 20 Associate d Colleg 12 ia Story of t he Year Ate Press wa in Sports , News, rds Divers Editoriality, and /Opinon

Contact Us:

Suite 132 Student Union Buffalo, NY 14260-2100 spectrum@buffalo.edu Advertising: 716-645-8555 Classifieds: 716-645-2152 Fax: 716-645-2766

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Campus Advertisers


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Campus Advertisers

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Choose the one that’s right for you or your business Every issue we run an affordable classifieds page where both local employers and students can run brief advertisements. 1.  Dormitory Items 2.  Automotive 3.  For Sale or Rent 4.  Music 5.  Help Wanted 6.  Items Wanted 7.  Lost and Found 8.  Notices

Off-campus Housing 9a.  Apartment for Rent 9b.  Apartment Wanted 9c.  House for Rent 9d.  House Wanted 9e.  Room for Rent 9f.  Roommate Wanted 9g.  Sublet Apartment 9h.  House for Sale

Per Issue: $6 first 10 words and $0.25 for each additional word

10.  Personal 11.  Services 12.  Tutoring 13.  Travel 14.  Adoption 15.  Unclassified (misc.)

Volume Rate: 3 consecutive issues: Page

8

$15 first 10 words $0.75 for each additional word Spo r ubspe

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That out at t, .josep for you, falo. wideing to there, back Mojo’ like you hs@u Then is, unles and didn’t s you all bets s you of my say a word. to the bspec hope would care. every trum. are off.decide to I couldwall, emoti Even spent friends, alway thing com come and Hey, goes Much there no longe onless and s just troub yelling at back nobod r defen were love, to Bufle. you. y is perfec unwil many Our d lrelati aftern you in front t. Natha onshi niel p was oons that Smith in seriou I Emai s l: sport

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Sponsor The Daily Delights Fun Page

The Spectrum is pleased to announce sponsorship opportunities for the Daily Delights! This special section of the paper includes crossword, sudoku, puzzles and horoscopes, and is one of our most read sections of the paper. Your sponsorship includes headline acknowledgement as well as 1/16 page full color ad. Sponsorships are available in monthly increments. Please see below for pricing and details:

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WEB Advertisements Expand your reach online! Advertising with The Spectrum’s online edition is a new opportunity to reach the same students, faculty and staff at the University at Buffalo who receive the print edition and more. Our website expands to all of UB’s extended families, sports fans, alumni, community connections and more. Since September 2009, nearly 200,000 visitors from throughout Western NY and 173 different countries around the world have visited UBSpectrum.com.

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WEB-ONLY RATES Rectangle and Skyscraper ads are $65.00 for the first week. $50.00 for each additional week. Leaderboard ads are $75.00 for the first week. $60.00 for each additional week.

WEB+PRINT PACKAGE web:

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size: 300 px. x 250 px.

size: 160 px. x 600 px.

size: 655 px. x 100 px.

LAYOUT

Rectangle and Skyscraper ads are $60.00 for the first week. $45.00 for each additional week. Leaderboard ads are $70.00 for the first week. $55.00 for each additional week.

RECTANGLE THE INDEPENDENT STUDENT PUBLICATION OF THE UNIVERSITY AT BUFFALO

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PRINT: 5% off standard print rates (cannot be combined with other discounts)

New customers must pre-pay the first four weeks of the contract. If you would like to advertise on our site but do not have anything to submit, we offer graphic design services.

*Chart illustrates size comparison, and is not a guarantee of positioning.

LEADERBOARD 655 px. wide, 100 px. high

Ads are selected randomly at the time when the page is first viewed. Total views for your ad will vary based on the number of available positions and number of advertisers running with a specific size for that week.

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Campus Advertisers

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Ads are due the previous Wednesday by noon. Please submit them to spectrum@buffalo.edu. We currently support JPEG, GIF, PNG and Flash advertisements of less than 100kb.

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Policies & Guidelines PAYMENT & CREDIT POLICIES The Spectrum gladly accepts most credit cards, money orders and cash for payment. Returned checks will incur a $20 fee.

Billing & New Accounts: * Pre-payment is required on all new or specially designated accounts until credit is established. * Invoices are mailed out on a daily basis for print, monthly for online advertising. Full payment of an invoice is expected within 30 days of the invoice billing date. * A charge of 1.5% per month will be added to outstanding accounts. * Advertisements will not be accepted from any advertiser whose account is 45 days or more past due.

COPY GUIDELINES

The Spectrum is not responsible for incorrect copy submitted by the advertiser, or any errors which do not lessen the value of an advertisement. Billing adjustments will be made by the Business Manager based on how much the error detracts from the effectiveness of the advertising message. The Spectrum’s liability for an error shall be limited to that portion of the advertisement effected by the error. Such an error will not be considered unless the Business Manager is notified of the error before the next insertion of an advertisement. In the event of non-publication of copy furnished by an advertiser, The Spectrum will not be liable for any loss or damage incurred. The Spectrum reserves the right to refuse any advertising that is believed to be false, or in poor taste. The Spectrum reserves the right to edit any advertising. All advertising is subject to the approval by The Spectrum management (including classifieds).

DEADLINES Print: 12pm, 2 business days before issue day. Classified: 2pm Mon., Wed., Fri. for next edition. Web: 12pm Wed. of the week prior to scheduled run.

NATIONAL ADVERTISING For information on National Ads Contact: Amanda Gulinello * Spectrum Account Manager Media Mate LLC 200 Brickstone Sq., Suite 505 Andover, MA 01810 Tel: 1-888-897-7711 ext.112

Thank You for Advertising with The Spectrum

PERSONNEL Aaron Mansfield * Editor in Chief Helene Polley * Office Director Emma Callinan * Advertising Manager Haley Sunkes * Advertising Design Manager

Contact Us: Suite 132 Student Union Buffalo, NY 14260-2100 v spectrum@buffalo.edu Advertising: 716-645-8555 v Classifieds: 716-645-2152 v Fax: 716-645-2766

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Campus Advertisers


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