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ubspectrum.com
Monday, FEbruary 15, 2016
#InTheRed
Senator Schumer pushing for debt-free college initiative COURTESY OF SENATOR SCHUMER’S OFFICE Along with other Senate Democrats, Senator Charles Schumer is proposing a campaign #InTheRed - to put a stop to extreme college debt students face.
Volume 65 No. 47
MARLEE TUSKES SENIOR NEWS EDITOR
Michael Lipomi said he will most likely be paying off his student loans until he is almost 50 years old. Lipomi, a UB junior political science major, said he has racked up more than $68,000 in debt over his college career and he’s already paying it back. Lipomi borrowed almost $20,000 to attend Canisius College in 2005 before taking a four-year break and later attending UB to complete his degree. Senate Democrats say they have a plan for college students to become debt-free. On Thursday, Sen. Charles Schumer held a phone conference with several New York student newspapers to discuss #InTheRed. According to Schumer, #InTheRed is a campaign “aimed at pushing Congress to address college affordability.” In turn, the Senators are putting a bill together called the Reducing Education Debt (RED) Act, which consists of several parts to reduce
college debt for students. The first part would involve lowering interest rates on loans. Rather than the 6-9 percent the government normally charges, Schumer said interest rates would be lowered to around 3 percent. “That means whether you’re in college now or you’re 30 and you’ve been out of college for 10 years but you’re still repaying your debt, your repayments would go down by thousands,” Schumer said. Schumer also said part of this initiative would make it so two-year colleges are free, that way students can earn an associate’s degree without needing to take out loans. He did say however that there is some negative feedback as to the Senators’ proposal. “The main criticism is that it costs some money. It does cost some money,” Schumer said. “But what do we do? We introduce the Buffett rule. What the Buffett rule says is that if you’re a multi-millionaire you should at least pay the same amount of taxes as your secretary and not use loopholes.” CONTINUED ON PAGE 2
Students win big during Super Bowl 50 Two students combine for $60K in Super Bowl square winnings JORDAN GROSSMAN SENIOR SPORTS EDITOR
*Editor’s note: This student asked his name be changed to protect his privacy Denis Murtagh was ready to take out another student loan and find a full-time summer job to help pay for tuition, off-campus housing and other bills. Thirty minutes of a football game – and a couple lucky numbers – changed all of that. Murtagh won $10,000 from betting on Super Bowl boxes with his friends. “All of my debts were cleared just by sitting on a couch,” Murtagh, a freshman economics major, said. The Super Bowl is one of the biggest betting days in the country. A record $132.54 million was bet on Super Bowl 50, according to the Nevada Gaming Control, and it’s estimated that Americans bet an additional $4.1 billion in illegal bets. Murtagh and fellow UB Joey Silva*, who won $50,000 with his father, both won big on their Super Bowl squares. Super Bowl square pools are one of the
more popular ways to bet the Super Bowl, mainly because anyone can win without having any extensive knowledge of the teams playing the game. Participants buy boxes on a 10x10 grid representing the possible last digits of the two team’s scores. At the end of each quarter, the participant with the box that matches the final digit of the current score wins a cash prize. Typically, halftime and the final score pay out the most. In Silva’s pool, the payouts were $15,000 for the first and third quarters, $20,000 for halftime and the grand prize for the final score was $50,000. A Peyton Manning 2-yard pass to Denver Broncos wide receiver Bennie Fowler for a 2-point conversion won Silva and his father $50,000 – enough for pay Silva’s UB tuition more than five times over. Silva, a sophomore economics major, said he does not normally bet on sports, but he likes to annually bet on the Super Bowl by filling out Super Bowl squares. And when Denver scored the 2-point conversion, it made the score 24-10 with three minutes remaining. His numbers for the final score
KAINAN GUO, THE SPECTRUM
Freshman economics major Denis Murtagh was the winner of $10,000 from a Super Bowl pool last week. His numbers, 3 and 7, hit for the halftime score of Super Bowl 50.
were 4-0, putting him in position to win $50,000 – as long as the score didn’t change. “I was in shock,” Silva said. “From that moment, down to three minutes left when the numbers lined up to the end of the game, it was the most stressful time.” Silva called it the “longest three minutes of [his] life.” He didn’t sit down for the rest of the game, as he anxiously paced back and
forth in the living room of his University Heights apartment. He didn’t say anything. He was just hoping and praying that nothing out of the ordinary happened. “I started saying something and people around me were like, ‘What did he say?’ I didn’t want to jinx myself, but I just couldn’t help myself,” he said. CONTINUED ON PAGE 2
Faith, family and education Harvard law professor Charles Ogletree speaks as distinguished spaker MARLEE TUSKES SENIOR NEWS EDITOR
When Charles Ogletree returned home from college, he discovered his bed was no longer in his old bedroom. As the first in his family to graduate high school and attend college, Ogletree’s parents had gotten rid of his bed in order to give him no choice but to succeed. Ogletree spoke as part of UB’s 29th annual Distinguished Speakers Series and as the 40th annual Martin Luther King Jr. Commemoration Keynote Speaker Thursday night in Alumni Arena. Ogletree, a Harvard law professor, discussed growing up during the civil rights movement, the current race relations in the United Stated today as well as the importance of faith and education in his life. His mother grew up in Arkansas and his father grew up in Alabama, but eventually
moved to the west coast for better opportunity. Ogletree was the eldest of three siblings and he and his family grew up in California. In 1974, he graduated with a bachelor of arts from Stanford in political science. Ogletree said he went into his undergraduate career with the goal of graduating in three years so he would be able to continue to higher education quicker. He said he borrowed $5,000 in order to attend graduate school at Stanford, which he said was “a lot of money back then.” He said leaders such as Martin Luther King Jr. and Thurgood Marshall were figures he looked up to as a student. “I never had the pleasure of meeting him,” Ogletree said about King. “I wish I had.” Ogletree said as a child, he loved reading about the world and would often stay up even after his parents sent him to bed so he could read with his flashlight on. He said at a young age he had an appreciation for education.
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“To me [education] is the key that turns things in the right direction,” he said. “It’s better to get a step up than just a step out.” After graduating from Harvard Law School with his Juris Doctor, Ogletree began teaching as a professor of law at the university. Ogletree taught notable figures during his time as a law professor, including President Barack Obama and First Lady Michelle Obama. As a student who came from a family who wasn’t well-off, Ogletree began a scholarship for students like him who were struggling to get by but “[planned] to stay in school.” He said one moment that particularly moved him was when a student who was able to attend Harvard Law School as a result of the scholarship approached him to introduce himself. Although Ogletree said the United States has made progress in terms of race relations, he said there is still progress to be made.
KAINAN GUO, THE SPECTRUM
Charles Ogletree, a Harvard Law professor, spoke as the Martin Luther King, Jr. Commemoration Keynote Speaker at Alumni Arena Thursday night.
CONTINUED ON PAGE 2
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NEWS
Monday, February 15, 2016
#InTheRed CONTINUED FROM PAGE 1
Schumer also said this bill would call for an increase in taxes for oil companies, who he said normally gets tax breaks. Lipomi said he finds himself constantly worrying about his student loans and that it’s a stress he has to deal with regularly. “I find myself frustrated because my loan payments limit my ability to do other activities,” he said. “Also, that after all of this [college and repayment] I might end up not utilizing my degree at all.” Schumer said part of this legislation would make it so that colleges can no longer continuously raise tuition. NYSUNY 2020 currently restricts SUNY campuses from increasing tuition by more than $300 in a single year. Although the legislation puts a limit on tuition increases, it’s still leads to increased tuition. UB will increase its tuition by the maximum $300 every year for the next five years under NYSUNY 2020. “Increasing tuition is going exactly in the wrong direction and even if we increase student aid, if tuition goes up you’re still not better off as you were before,” Schumer said. By encouraging each state to continue to send money to their in-state colleges – both public and private – Schumer said this will allow colleges some support, however the schools must be the ones to be held accountable. Schumer also said it is ultimately students who must voice their opinion on whether or not they want this campaign to happen. “We can’t make this happen without popular support,” Schumer said. “History has taught us the voices of young Americans can change things. Students have power if they mobilize.”
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Students win big during Super Bowl 50 CONTINUED FROM PAGE 1
But the Broncos’ defense, like it did all game, shut down Carolina Panthers quarterback Cam Newton again to preserve the final score of 24-10. And clinch Silva’s jackpot. “It was shock that just hit,” Silva said. “Now, it’s real. It’s officially real. I ran to the back, called my dad to make sure it was real. He told me it was real and I was jumping and dancing in celebration.” Since he and his father split the $1,000 square, each of them ended up with $25,000 – all paid out in cash – after his numbers, Broncos 4, Panthers 0, hit. Silva understands how much this money can be a difference maker for him and his family. He said that a large sum – roughly $20,000 – will go toward his UB tuition. The rest of the money will be “a safeguard in the future as savings” and is expected to stay in the bank, Silva said. Murtagh decided to join in on the action by placing wagers on Super Bowl squares in a pool run by his home friends. He registered three boxes for a total of $2,100. At first, he
Ad-UBSpectrum"Fish" 2/2/16 10:58 AM Page 1 email: news@ubspectrum.com
was skeptical and sure he would just be wasting his money. His perspective changed at halftime, when he realized one of his boxes, Broncos 3, Panthers 7, was the halftime winner. “Like, s***, I just won 10 grand,” Murtagh said. “I spent a lot of money on the pools, but I still profited.” Murtagh was more or less relieved about his winnings. He wasn’t expecting to win, but said it was a “nice surprise” when he did. He didn’t even realize he won until a couple minutes into the halftime show. But Silva knew right away. He couldn’t wait until the game ended. But once it did, all he felt was euphoria. “[It’s] nerve-wracking. Unreal anxiety,” Silva said. “Just how your life can change based off of two numbers. And how much adrenaline comes from winning. It’s through the roof adrenaline. It was a great experience.” email: sports@ubspectrum.com
KAINAN GUO, THE SPECTRUM
Murtagh said he will use his winnings to pay for his tuition, housing and other bills.
Faith, family and education CONTINUED FROM PAGE 1
Teresa Miller, vice provost for equity and inclusion, asked Ogletree his thoughts on the line between freedom of speech and being respectful of all. She said this has been “quite a year of unrest” and although free speech is something that is valued on college campuses, it is necessary to be inclusive of all. In September, the question of freedom of speech on UB’s campus was raised after graduate fine arts student Ashley Powell hung signs around campus reading “White Only” and “Black Only.” In December, UB created an interim art policy that requires art outside the Center of the Arts to have a note or explanation next to the display. It was already required that art projects in common areas on campus be reviewed by the Environment, Health and
Haven’t had a bite all day?
Safety Department prior to being displayed. Although many were upset by the art, Ogletree said he was in the minority that felt as though it was Powell’s first amendment right to hang the art despite students who may have been offended by it. Ogletree said everyone has the right to free speech, even if it means making some uncomfortable. “It creates more dialogue, not less dialogue,” he said. Ogletree ultimately said family and faith are the main focuses in his life and are what drove him to the success he has today. When Ogletree’s sister was 36 years old, she was shot and killed. His sister, who was a sheriff in the family’s California hometown, was killed by a fellow police officer, something the family only found out last year. He said although this happened years
ago, he fought for justice to find out what happened to his sister and even paid money for investigative purposes. Even with the struggles he has faced in his life, Ogletree said that his faith is the one thing that has been positive. Growing up, his family had a calendar with Martin Luther King Jr. on it as well as a calendar with Jesus on it. He said he makes a point of attending mass each week and will always make room for his faith in his life. “Faith makes all the difference in the world,” he said. The next Distinguished Speaker will be Siddhartha Mukherjee, a cancer physician, researcher and Pulitzer Prize-winning author. Mukherjee will speak in Alumni Arena on April 16. email: marlee.tuskes@ubspectrum.com
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OPINION
Monday, February 15, 2016
THE SPECTRUM
Editorial Board EDITOR IN CHIEF
Tom Dinki
MANAGING EDITORS
Alyssa McClure Gabriela Julia
Vaping is good for quitting cigarettes, but not much more Is vaping more dangerous than we know?
COPY EDITORS
ILLUSTRATION BY MICHAEL PERLMAN
Renée Staples Saqib Hossain NEWS EDITORS
Marlee Tuskes, Senior Ashley Inkumsah Evan Schneider FEATURES EDITORS
Tori Roseman, Senior Tomas Olivier John Jacobs, Asst. ARTS EDITORS
Brian Windschitl, Senior Kenneth Kashif Thomas Luke Hueskin, Asst. SPORTS EDITORS
Jordan Grossman, Co-senior Quentin Haynes, Co-senior PHOTO EDITORS
Yusong Shi, Co-senior Kainan Guo, Co-senior Angela Barca . CARTOONISTS
Joshua Bodah Michael Perlman CREATIVE DIRECTORS
Kenneth Cruz Pierce Strudler
Professional Staff OFFICE ADMINISTRATOR
Helene Polley ADVERTISING MANAGERS
Nicole Dominguez Lee Stoeckel, Asst. Evan Meenan, Asst. ADVERTISING DESIGNER
Derek Hosken
THE SPECTRUM Monday, February 15, 2016 Volume 65 Number 47 Circulation 4,000
Vaping is the hottest trend in smoking technology that allows the user to smoke, with nicotine or not, wherever they please. Vapes and vape shops have become wildly popular in the past couple of years as both a way to stop smoking cigarettes and an enjoyable way to pass time. Recent research from the Roswell Park Cancer Institute has suggested that certain flavors of the juice that is put into these cigarettes can be particularly harmful. The chemical makeup of these
The views expressed – both written and graphic – in the Feedback, Opinion and Perspectives sections of The Spectrum do not necessarily reflect the views of the editorial board. Submit contributions for these pages to The Spectrum office at Suite 132 Student Union or news@ubspectrum.com. The Spectrum reserves the right to edit these pieces for style and length. If a letter is not meant for publication, please mark it as such. All submissions must include the author’s name, daytime phone number, and email address.
them at work – there’s even a video of a congressman smoking a vape while explaining to an assembly how “vaporizing is the future.” The smell can be oppressive and the pillow of smoke that comes out of it can be intrusive. Popcorn lung, or scarring of the lungs due to smoking, is another consequence of vaporizer life. This is almost as bad as having lung cancer, which is caused by all of the carcinogens in cigarettes and may be a consequence for those who use vapes too often.
email: eic@ubspectrum.com
LIVING THAT SINGLE LIFE
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juices can vary depending on the flavoring but those that are cherry flavored tend to be more harmful than the rest. This research isn’t meant to cause alarm; rather it’s intended to make people aware that vaping isn’t 100 percent safe. Either way, the user is putting smoke into their lungs that isn’t naturally there and other chemicals into their body. Vaping can be obnoxious when used by those who aren’t trying to quit smoking cigarettes. Students use them in classes, employees use
Like anything in like, it becomes unhealthy when overdone. If you’re using a vape in moderation then it probably won’t be too awful for you, but if you’re living the “vape lifestyle” in which you’re constantly using it and never giving your lungs a break, it will begin to affect your health. Vaping can become an expensive habit, especially when users are consistently bringing the vape around and using it. A decent one costs $60-80, whereas, like anything else, you can find cheaper ones that work just as well or a more expensive one with more settings. On top of the vape itself, the user needs to buy juice, a coil and some sort of protection for the vape, be it a whole case or just a rubber ring to put around the glass section. You can pick a vape that meets your needs, including one that produces a particularly large amount of smoke, one that is sleeker or one that has a wide range of adjustable setting for heat. Vape shops have popped up everywhere including Buffalo in which users can look at new products and sit at a “juice bar” where they openly vape and try new flavors. This can also be a dangerous environment to sit in because the user doesn’t only inhale their own vaporizer smoke but the smoke of everyone around them. Now, we have freedom of choice and people can choose the vape life if they please. It’s just important to remember that, while vapes are a healthier alternative to cigarettes, they aren’t a healthy lifestyle to be living overall.
How being single leads to finding yourself TORI ROSEMAN SENIOR FEATURES EDITOR
When I was in ninth grade, my boyfriend at the time created a scavenger hunt, in which he skipped class – so romantic – to leave notes at all our significant spots around school. Each note led to me to another place, eventually leading to our shared locker where he stood with a dozen roses. When I was a freshman at UB, my long distance boyfriend came to visit me with a 5-foot teddy bear in tow. We spent the weekend ice skating and exploring Buffalo, a city I had yet to appreciate since I had only been living there a few months. Every year since eighth grade, I’ve had a boyfriend, or something like it, to spend Valentine’s Day with. I initially didn’t believe this myself, but upon further reflection I realized this year is my first real single Valentine’s Day. This year I’m not even trying to mingle and am spending Valentine’s Day in a completely different way. Besides
finishing up homework for the upcoming week, I’m having a superhero movie marathon with my roommate and we’re making dinner together. Being single is a new experience for me. My last relationship ended a few months ago and though I tend to “boyfriend hop” or eagerly jump into the next relationship, this time around is different. I went home, hung out with my friends and took the time to really evaluate myself: Why was I always in a relationship? While I never answered that question, I did promise myself that I wouldn’t jump into something too soon with a guy again. I needed time to experience something I never had before: a life without a significant other in which I was completely independent. I’ve always been an independent person in general. I moved eight hours away from home for school, I’m a leader in many aspects of the university and I enjoy my alone time. Constantly being attached to someone else meant I constantly needed to be concerned about
someone else, which isn’t very independent at all. At first it was difficult to adjust to this new lifestyle. It was strange to sleep alone, to have to make plans or even make an effort all the time to engage with new people and look nice. I don’t know how to flirt or to have interactions with guys that would lead to something, other than being friendly and then casually name-dropping whoever I was dating at the time. I’m not trying to sound self-righteous – I knew single life would be something different than what I had ever known. That was my problem for not ever giving myself time to figure that out. I never gave myself time to be alone before now and I was left to feel the full effects of being un-attached. Over time, it’s gotten better. My girlfriends, some of whom are perpetually single and love to be that way, bring me out with them and introduce me to new people. I’ve actually started going to the gym consistently, which is something I told myself I’d do for years and never had time to until now. The
time I would be spending with a significant other I’m now spending furthering my education and experiences, helping others to become better and more fully enjoying all of the different organizations I am part of. These may sound like excuses or just me rationalizing my super-single-life, but it’s true. I’ve accomplished things I seriously never would have if I had the distraction of a significant other in my life. While I made it work in the past, I also sacrificed some level of responsibility to be with the person I cared about. At some point, I needed to learn to focus on myself and on furthering my own education and career. I don’t plan on being in any sort of serious relationship any time soon. I graduate next year and plan to move, so committing myself to someone would just tie me to a place I don’t want to stay in. I love Buffalo, but I need to move forward, for myself. For the first time, I’m looking out for me. email: tori.roseman@ubspectrum.com
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FEATURES
Monday, February 15, 2016
FLEXIN’ ON BARBARIANZ Street workoutinspired club brings revolutionary fitness experience to UB
COURTESY OF MUSTAFA HOSSAIN
(ABOVE) Elijah Tyson (far left) created UB BarbarianZ, a club that embodies the values of perseverance and determination found in street workouts. (LEFT) UB BarbarianZ meet every Thursday in Alumni Arena where Tyson leads the group in exercising and pushing their limits.
BRITTANY HERBERT CONTRIBUTING WRITER
Elijah Tyson didn’t realize park equipment could be transformed into workout equipment – until he came across a group of individuals doing just that at a park in his hometown on Long Island. Tyson didn’t realize how much of an impact this encounter would have on his life. Tyson, a junior business major with a minor in nutrition, established UB BarbarianZ,
a street workout-inspired club, in November of 2015. BarbarianZ provides not only an insane workout experience, but also uses street workout values to encourage members to reach their full potential in other aspects of life. About 30 members show up on a consistent basis. Street workout is a rising urban bodybuilding phenomenon. It uses calisthenics in combination with various pieces of outdoor equipment found at parks, such as bars and poles. It recently rose to popularity via
videos posted on social media of individuals performing gravity-defying moves. Calisthenics distinguishes itself from the average fitness routine because participants use only their body weight as resistance opposed to conventional gym equipment, like weights and machines. Examples of street workout exercises include pull-ups, dips, push-ups, squats and more advanced moves such as the muscleup, front lever and human flag. Tyson credits street workout culture as an
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aid that got him through adversities in his life. “Street workout creates a hardcore but positive environment that advocates community involvement,” Tyson said. “It really pushes you to go beyond your limits and encourages you to be the best version of yourself.” This positivity is what inspired him to bring the movement to UB. If one were to step into a BarbarianZ session, he or she might be surprised to see the extent to which members help out, encourage and motivate one another. No one is left out of workouts and the setting creates a good atmosphere for social interaction and stress relief. The word “can’t” is banned from the room. Before workouts commence, members of the club gather around Tyson as he recites parts of what he calls the “BarbarianZ Scripture.” These are verses he created that promote selfmotivation, success and the positivity-crucial values of the club that he hopes members take with them after the workout ends. Tyson, a certified personal trainer, organizes the workouts and oversees members to ensure both safety and an optimal workout experience. Since he acknowledges that not everyone is able to participate at the same level of intensity, members are split into beginner and intermediate groups. Tyson believes that personalized goals are important. “Start at your own level build from that,” he said. Mastering a variation takes patience, determination and persistence – even for someone who works out regularly. It took Tyson himself months to conquer more advanced moves such as the Australian pull-up and the typewriter pull-up. Attesting to the rigor of the workout, he is still working on mastering the human flag – a move where one hoists their body horizontally on a vertical pole, resembling a flag. “New members should expect a mindset that’s different from anything they’ve experienced at other fitness clubs,” Tyson said. “While weightlifting tends to promote egotistical values, BarbarianZ is dedicated to motivating and encouraging one another and creating a positive group mentality.” While street workouts are stereotyped as a masculine activity due to their aggressive nature, BarbarianZ said about half of its members are female. Women enjoy the workouts because they build lean muscle and increase overall mobility and flexibility. Males tend to enjoy the strength training aspect and the overall intensity of the workouts. CONTINUED ON PAGE 6
History doesn’t repeat itself at 2016 Life Raft Debate History professor McDevitt wins at fifth annual Life Raft Debate SARAH CROWLEY STAFF WRITER
The humanities beat out the sciences at UB – at least for one night. Associate history professor Patrick McDevitt secured the first-ever win for the humanities department at the fifth annual Life Raft Debate on Wednesday night. Co-sponsored by UB’s Honor College and the Academies, the Life Raft Debate brings professors from various departments together to argue why they think they should survive a hypothetical deserted island by escaping via life raft. The professors argued the importance of his or her field in rebuilding a post-apocalyptic civilization for eight minutes. Engineering professors fared well in past debates, but on Wednesday night the humanities and the geologist departments had students and professors talking. “We are not going to have a lot of time to learn by trial and error, so having a historian around with a longer perspective will certainly be important,” McDevitt said. The audience is the ultimate decision maker on which professor deserves the top spot. Viewers vote using their cell phones
COURTESY OF UB HONORS COLLEGE
In the fifth annual Life Raft Debate, UB professors from different fields battled it out on stage and argued as to why they should be the lone survivor in a post-apocalyptic society. The audience (pictured) had the ultimate power in deciding who should win.
after hearing each argument and rebuttal. Last year’s debate champion, UB provost and professor of chemical and biological engineering, Charles Zukoski, acted as this year’s devil’s advocate. His role was to convince the audience that none of the professors were vital candidates. Roughly 60 students attended the debate, a similar attendance to prior years. Devashish Agarwal, a sophomore computer science major, said he has attended the debate for the last two years.
“It’s a really fun and interesting event,” Agarwal said. “I went last year and loved it so I knew I had to go again this year.” Agarwal said he thought it was a tough decision as to who won the debate, but he was happy with the ultimate champion. “I was confused if I wanted the geologist or history [professor] but I’m definitely happy the history professor won. He was funny, he was witty and he was logical,” he said. McDevitt said the job of a historian is to “condense vast swathes of human ex-
perience into useable information, to understand past events in context so we don’t draw the wrong lessons, to grasp why people made the choices they did and, of course, to know how things turned out.” According to McDevitt, it was “history’s expansive purview” which gave him an advantage in this debate. Jason Briner, an associate geology professor, approached his argument from a selfproclaimed “macro-perspective.” “Before the writer can write anything down, he’s gonna need me to get him his graphite,” Briner said during his argument. “And as far as engineers go, it’s kind of like the whole chicken and the egg scenario. Have fun engineering without any raw material.” Howard Wolf, a retired emeritus English professor, joined McDevitt in representing the humanities department. Wolf argued the necessity of literature. Jessica Seabury, a senior assistant director of the Honors College, works in conjunction with Christina Giunta, program coordinator for the Academies, to organize the event each year. “I think it’s a really unique event in the sense that it’s academic but kind of with a fun twist … you get a chance to learn about different disciplines and you get to know the faculty in a different setting,” Seabury said. “There’s a lot of reciprocity between the audience and the professors so it’s cool.” email: news@ubspectrum.com
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ARTS & ENTERTAINMENT Product placement on the rise
Monday, February 15, 2016
THE SPECTRUM
LUKE HEUSKIN ASST. ARTS EDITOR
Peyton Manning’s post-Super Bowl 50 interviews treated Americans to more than the trivia of what the Broncos’ quarterback’s favorite brew is. Manning left no doubt that Budweiser – and none other than Budweiser – was the best way for the nation to go on celebrating his team’s victory, as he twice stated in postgame interviews that he would be drinking that brand of beer after the big win. “This practice has been going on forever,” said Arun Jain, a Samuel P. Capen professor of marketing research at UB. “Some people estimate that over $8 billion is spent each year on product placement.” Product placement comes in more forms than an athlete’s postgame comments – it comes in movies and television as well. When a protagonist in film is rocking a full set of Nike exercise gear, while speaking on an iPhone – with Apple logo brazenly displayed – and driving a shiny new Chevy, it’s a safe bet it’s product placement. Alternatively called embedded marketing and brand integration, product placement traces its origins back to the earliest days of film. Since the birth of cinema, companies have tried to enhance awareness of their products by working with filmmakers to integrate their goods into the storylines of films. Jain cites actor James Dean’s on-screen affinity for Levi’s jeans as a classic example of product placement’s effectiveness as a marketing strategy. By pairing its brand with a star whose very name was synonymous with an entire generation’s conception of “cool,” Levi’s defined the image of its famous 501 line of jeans. “When a manufacturer presents a product, they want it to be seen beyond its technical characteristics,” Jain said. “They want it to be associated with a lifestyle and a personality. By pairing the product with the right peo-
Companies shell out millions to have their products placed in films and TV shows
COURTESY OF SONY PICTURES
Product placement is much more prevalent than most people think. From James Bond movies to Super Bowl speeches, product placement is everywhere.
ple, it acquires the right personality.” Kyle Flierl, a junior business major at Daemen College, reflected on a music video he had watched recently in which the placement of Beats by Dre headphones “definitely made the brand look good.” “I think it’s really creative because it’s easy to think that they’re not trying to advertise to you when they really are,” he said. To illustrate the value of product placement for the sponsoring companies, Jain mentioned the lofty $45 million figure Heineken is said to have paid for Daniel Craig’s James Bond character to sip their beer in “Skyfall.”
James Bond’s daring, luxurious image is a brand in itself and one that many companies have paid top dollar to be matched with. Craig has said that without the highprofile embedded marketing associated with the “007” series, “we couldn’t do it.” “Filmmakers have figured out that product placement is a good way to subsidize production,” Jain said, describing a symbiotic relationship between the producer and the advertiser. While companies are often eager to have their brands depicted glamorously, the inverse principle also applies. If manufacturers believe that their product is featured in a less than positive context, they will invest to
protect their image. “In some cases, companies want to make sure that their product is not used in negative situations,” Jain said. “If a character is shown drinking a bottle of Coke after they commit a murder, Coke isn’t happy about that.” In such cases, products may be obscured, removed or rebranded with generic logos at the manufacturer’s request. Mercedes, for example, requested to have its logos removed from vehicles in the British film “Slumdog Millionaire,” objecting to the depiction of their vehicles in the film’s poverty-stricken setting. Despite the considerable role of product placement in film, reality television is the biggest market for embedded advertising. According to a report by Nielsen Media Research, NBC show “The Biggest Loser” led the field in instances of product placement with 6,248 distinct instances of product placement from 2007-08. In an age of ad blockers, illegal streaming, and on-demand television, product placement is becoming an increasingly important strategy. As audiences find ways to avoid advertisements, companies are investing in alternatives to traditional ad spots. “Because the product is integrated in the show itself, we cannot skip it,” Jain said. Jain predicted that product placement will be on the rise as more people opt out of watching advertisements and as movies and TV achieve a more global reach. In its subtler forms, product placement is inoffensive and generally tolerable, if a touch disingenuous. “I think it’s sneaky but it’s smart,” said Jessica Hillery, a junior pharmacy major. The future of this phenomenon depends as much on the filmmaker’s loyalty to the artistic vision as it does our audience’s own level of comfort with the marriage of art and with advertisement. email: arts@ubspectrum.com
‘Deadpool’ is witty and sustainably funny The anti-hero makes his big screen debut shattering record
KENNETH KASHIF THOMAS ARTS EDITOR
Film: “Deadpool” Release Date: Feb. 11 Studio: 20th Century Fox, Marvel Entertainment, The Donners’ Company Grade: A The prospect of new superhero movies is far from new and getting routine to a degree, one of the many topics the red-suited, immortal “Deadpool” addresses. “Deadpool” finally hit theaters on Friday, Feb 11. Highly anticipated, the movie had certain bars to meet, to which it did effortlessly. Witty and sustainably funny, the move never felt overbearing. “Deadpool” earned $135 million in its first weekend at the box office and shattered the previously held record of “The Matrix Reloaded” for all-time best domestic opening weekend of an R-rated movie, according to Entertainment Weekly. At the start of the movie, it’s easy to tell how the movie will progress, as the camera maneuvers through a scene of frozen chaos. A gun to a head, a man being pulled by his underwear into a tumbling SUV, a red-crotch in a face, all while giving the producers of the movie less than flattering name substitutes. The movie finds laughs on all parts of the comedy spectrum, from slapstick to witty comebacks to breaking the fourth wall to poke fun at itself and fire off a few shots at
others – I’m looking at you FOX. What would be unexpected for some, mostly those with a weaker stomach, is the level of gore in the movie. It’s no secret that the story of “Deadpool” is fairly graphic, but seeing it on the big screen was intense, to say the least. The movie can make you jump at the sight of seeing a man splattered across a highway sign like a used piece of gum, then make you laugh at a sexual innuendo not even 10 seconds later. It was known “Deadpool” was going to have a lack of X-Men characters but the way in which Marvel addressed it was both direct and hilarious. Colossus and newcomer Negasonic Teenage Warhead, previously mentioned as “moody teen,” are the only X-Men that are shown throughout the movie. At one point while visiting Xavier’s mansion, Deadpool jokes, “This big mansion and I only ever see you two here, it’s almost as if the studio couldn’t pay for more X-Men.” Thanks FOX. Ryan Reynolds’ performance as “Deadpool” was organic – you could see Reynolds saying some of the lines in real life, no part of it felt forced. A great deal of the movie is an origin and introduction story, with the sequel already approved – and featuring one very unexpected XMen member – so “Deadpool” has the potential to be attractive to even casual moviegoers. The movie switches from flashback to real-time a bit too many times, but the humor alleviates a great deal of it.
COURTESY OF 20TH CENTURY FOX
The highly anticipated Marvel anti-hero movie saw a successful opening weekend, turning Valentine’s weekend red.
T. J. Miller played a great weasel, mildly awkward, but still able to throw out a dark humored joke when it’s least expected. The movie and the character also contrast heavily with many superhero movies coming out now in which the world – and some-
times the universe – are in danger. An anti-hero with selfish motives, revenge and to get his girl back, “Deadpool” is definitely a movie to see. email: arts@ubspectrum.com
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FEATURES
Monday, February 15, 2016
THE SPECTRUM
PHOTOS BY KAINAN GUO, THE SPECTRUM
H G U O R H T TREKKING S U P M A C N E A FROZ Senior Photo Editor Kainan Guo was out on North Campus and in the snow with his camera Friday. The lake-effect snow and freezing wind chills made conditions tough for students walking and driving on campus. Classes, aside from a few professors canceling on their own, went on as usual – but there were a few hiccups. University Police had to shut down traffic on Frontier Road, which leads to South Lake Village Apartment Complex, for a portion of the day while a tow truck removed a car that had went off the road. UPD also said a car skidded on ice and hit the back of a Stampede bus on Millersport Highway. Did our cameras capture you making your way through the blizzard-like conditions?
FLEXIN’ ON BARBARIANZ CONTINUED FROM PAGE 4
Dan Wright, a junior political science and history major, calls BarbarianZ a learning experience as he uses the exercises he learns from Tyson to incorporate into his own lifting routine. Additionally, he appreciates the environment it creates. “It is an intense workout while having fun with your friends,” Wright said. New members are always encouraged. However, Tyson does warn that they may be taken aback by the unique mindset that the club promotes. Tyson used the values he learned from street workout culture throughout the grueling process of gaining club recognition through the Student Association, which took him eight months. Dozens of times throughout this process, Tyson’s concept was turned down. But he said through persistence, determination and the support of individuals who believed in Tyson’s vision, UB BarbarianZ finally gained recognition from SA in November 2015. As a newly recognized, or “temporary,” club, there are certain requirements that have to be fulfilled each semester before clubs can become permanent. Because of the timing of his club’s acceptance, Tyson was given the option to postpone his club’s recognition until the next semester to make fulfilling this obligation easier. However, he declined that offer and finished all the requirements for the club in the last three weeks of the semester – something that normally takes clubs the full 15 weeks. “Hard work, motivation and persistence – values that are embodied in the calisthenics movement – are what made this club gain recognition and start off successful,” Tyson said.
COURTESY OF MUSTAFA HOSSAIN
Two members of UB BarbarianZ perform a move called the human flag. The club uses street equipment to aid in their workouts and redefine their bodies.
Stephanie Krempa, a junior exercise and nutritional sciences major, was glad to see the club finally gain recognition. She, like many others, appreciates BarbarianZ because of the unique and intense workout experience. “There is always a variation which keeps me from getting bored,” Krempa said. She said she loves the unique nature of the workouts because she can do them anywhere and “not just at the gym or with expensive equipment.” She also highly encourages other students to give BarbarianZ a try. “There are all different levels of people
who show up each Thursday. Who knows, you might make some new, cool, fit friends along the way,” Krempa said. New members can expect to participate in variations that are challenging, yet attainable due to the personalized nature of the workouts. Though BarbarianZ sessions are fun and social, it is not unheard of for participants to feel its effects for up to a week after or to sport callused hands – a testament to just how intense they can be. The club started out with less than 10 individuals. However, the eye-catching work-
outs grabbed the attention of many individuals at Alumni Arena who then joined. Tyson’s future plans for BarbarianZ include getting a calisthenics bar outside on campus, organizing a large-scale fitness expo at UB, gaining more widespread recognition throughout the student population. Their overall goal is to get more people onto the knowledge and values of street workout. UB BarbarianZ meets on Thursday’s at 7:30 p.m. in Alumni Arena. email: features@ubspectrum.com
CLASSIFIEDS HELP WANTED
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AVAILABLE JUNE 1st SOUTH CAMPUS. Master bedroom/ 2 baths, fully furnished, laundry, utilities & wifi included. Off-street parking. 716-570-6062 text preferred. SERVICESSERVICES CITYA1DRIVINGSCHOOL.COM Beginners & brush-up driving lessons. 5hr class $30.00 716-875-4662.
15 Heath Street…Bflo…5 large bedrooms, 2 baths shared utilities (reasonable)…Private parking available 6/1/16. Safe, quiet, WD to South Campus. Great house/location!! Call 716-432-7125 3, 4, 5, 6, 7 & 8 BEDROOM HOMES. Available Now! Go to daveburnette. net to view all properties or call Dave at 716-445-2514. OUR NICEST HOMES RENT NOW! Newly remodeled 3-8 Person Homes on W. Winspear, Englewood, Tyler, Heath & Merrimac. Amenities include Jacuzzi Bathtubs, New SS Appliances, Free Laundry, Parking, Snow Removal & Valet Garbage! Live the Sweethome Life On South! Visit www.ubrents.com or Call/Text 716-775-7057 to schedule an appointment now! ROOM FOR RENT ROOM FOR
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Monday February 15, 2016
THE SPECTRUM HELP WANTED
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DAILY DELIGHTS sponsored by Collegiate Village Apartments
8
SPORTS
Monday, February 15, 2016
THE SPECTRUM
Remembering their roots
Former Bulls Mack, Oliver and Ford return to campus to watch men’s basketball game JORDAN GROSSMAN SENIOR SPORTS EDITOR
Before the accolades, the fame and the money, Khalil Mack, Branden Oliver and Xavier Ford were three unknown athletes with large aspirations. Not many programs in the country gave them a shot to show off their talent to the nation. UB did. Before Mack became the star of the Oakland Raiders’ defense, he was a Fort Pierce, Florida recruit whose only scholarship offer other than UB was from Division I-AA Liberty. Five-foot-8 Oliver’s only offer came from Buffalo. He currently takes handoffs in the San Diego Chargers’ backfield. And Ford, who continues to climb up the ranks of the Detroit Pistons organization, was a two-star recruit who escaped the hardships of his hometown of Colorado Springs. And when those three players returned to campus to watch the men’s basketball game against Ohio Friday night, it reiterated one more time that they remember where they started before rising on the national circuit. “I’ve been fortunate enough to be part of some great teams,” Mack said while sitting in the stands Friday, “especially being a part of this UB Bulls organization for 4-5 years.” Mack is now a standout linebacker/defensive end for the Raiders that captivated the nation this past season by making history in
Women’s tennis off to undefeated season, wrestling reaches 10win season SPORTS DESK
Men’s basketball (14-11, 7-5 Mid-American Conference) After the suspension of sophomore guard Lamonte Bearden, the Bulls allowed Toledo (16-9, 7-5 MAC) to score a game-winner with 1.4 seconds left to leave Alumni Arena with a 71-69 victory. It didn’t get better against Ohio. The Bulls were crushed by the Bobcats (16-8, 7-5 MAC) 95-74 on Friday, one of the worst conference losses in the young Nate Oats era. The Bobcats got out to an early lead in the first half, finishing with 44 first half points. The Bulls, scoring just 28 points in the first 30 minutes, couldn’t recover. One bright side from Friday’s game was freshman guard CJ Massinburg. With Bearden out, Massinburg finished with a career-high 36 points with five rebounds, three assists and four steals. Massinburg also went 10 of 13 from the free throw line. The Bulls travel to Akron, Ohio to face Akron (20-5, 9-3 MAC) on Tuesday. Tipoff is set for 7 p.m.
Women’s basketball (12-11, 4-8 MAC) On Saturday, the Bulls recorded the most points in a quarter (31) during the second quarter of Buffalo’s win over Bowling Green (8-13, 4-8 MAC) on Saturday. The Bulls finished that quarter 11-of-14 shooting, en route to seven point lead at the end of the half and the team’s fourth conference victory of the season. The Bulls are 2-2 in their last four conference games. Sophomore guard Stephanie Reid finished with 21 points and four assists, while junior guard Joanna Smith had 11 points, nine rebounds and three assists in 38 min-
more than one way. He’s one of 15 players in NFL history to record five or more sacks in a single game and he’s now the only player to be named All-Pro at two different positions in the same season. “I’m blessed to have that recognition, especially from an All-Pro perspective,” Mack said. “It’s huge. It’s huge. My thing is can I do it again?” It was a 2013 matchup against Ohio State, the first game of his senior season with Buffalo, that catapulted Mack into the national spotlight. He jumped Ohio State quarterback Braxton Miller’s fade left and took it back for a touchdown. He finished that early-season matchup with nine tackles, 2.5 sacks and an interception return for a touchdown. Twitter blew up that day. And in essence, so did Mack. From that point on, he was Buffalo’s superstar. “[Buffalo] got me ready for the big stage, so to speak,” Mack said. Buffalo still gets Oliver ready for the “big stage.” Oliver gained national attention during his rookie season after a two-week stretch in which he acuminated 306 yards from scrimmage, before ending this past season on injured reserve with a turf toe injury. During the offseason, he regularly comes back to Western New York to train, especially as he’s rehabbing. He said he’s begun running drills and making cuts again and will be ready for training camp. Oliver has a pronounced love for Buffalo.
KAINAN GUO, THE SPECTRUM
Former Bulls forward Xavier Ford (far left) and linebacker Khalil Mack (center) take in a UB basketball game at Alumni Arena Friday night. Ford, Mack and former running back Branden Oliver have all gone on to professional careers and returned to campus this weekend.
He enjoys coming back to the city to either see his old teammates or just experience the atmosphere like he did on Friday night. And he feels right at home. “It’s good just to get back into the atmosphere and everything,” Oliver said. “Definitely, I can feel this weather again coming from San Diego, but it’s good. I usually come here during the offseason. As long as I’m playing in the NFL, I’ll usually be back here.” Oliver’s most recent public appearance at UB was during this past football season. Ford can’t say the same. The last time Ford, currently a rookie for the Grand Rapids Drive in the NBA’s Development League, was seen in Alumni Arena, he was cutting down nets last March after Buffalo won the Mid-American Conference East. Friday was also his first time seeing his old Buffalo teammates that he won a MAC title with. “It’s a new feeling of being here for the first time,” Ford said. “When I came, it makes me remember. The last thing I remember is cutting down the nets. That’s always cool knowing we hung a banner up.” Ford admits being an observer rather than a player is “weird,” but he knows it will get easier as time goes on. He’s made the trip north
email: sports@ubspectrum.com
Quick hits
They’ll return home to Buffalo with a 1-4 record. The Bulls lost 4-3 to Tennessee-Martin (4-1) and 8-4 to Southeastern Louisiana (51) on Friday. After dropping their first two games of the season, the Bulls picked up their lone victory of the tournament, defeating Tennessee State (1-4) 7-1 on Saturday. Freshman pitcher Lace Smith finished with six innings pitched, one earned run allowed and seven strikeouts. Senior second baseman Kenzie Koch finished with a homerun and two RBIs. Buffalo couldn’t sustain the success, however, dropping their last two events of the Lion Classic – a 3-1 loss to Nicholls State (41) and a 8-0 loss to Southern Illinois (3-2). The Bulls travel out to Hampton, Virginia for the Hampton Invitational on Friday, Feb. 26. The first game is set for 9 a.m. KAINAN GUO, THE SPECTRUM
Freshman guard CJ Massinburg looks to make his way around a Bobcat defender in Buffalo’s 94-75 loss to Ohio at Alumni Arena Friday night. Massinburg had a career-high 36 points, five rebounds and four steals in the loss.
utes of play. Freshman center Mirte Scheper notched her second consecutive start and finished with 11 points and six rebounds. The Bulls return to Alumni Arena to face Eastern Michigan (15-8, 6-6 MAC) on Wednesday. Tipoff is set for 7 p.m.
Joe Ariola won the game-deciding match. The Bulls will remain home to host conference opponent Northern Iowa (3-10, 2-5 MAC) and close out the regular season. The first match is set for 7 p.m.
Wrestling (10-8, 2-5 MAC)
The Bulls had one match this week, defeating Niagara 7-0, to remain undefeated for the season. The Bulls got off on the right foot when the doubles combination of junior Laura Holterbosch and freshman Chantal Martinez-Blanco won their respective matches, a 6-3 victory over Niagara’s Haley Hollins and Sydnee Wheeler. The Bulls would then sweep the rest of the match. The Bulls return to action on Friday when they travel to Morgantown, West Virginia to face West Virginia (3-2). First match is set for 10 a.m.
The Bulls came away with two victories this weekend, earning the program’s first 10win season since the 2003-04 campaign. On Friday, the Bulls defeated in-state rival Binghamton (11-6, 7-3 Eastern Intercollegiate Wrestling Association) 24-12. Freshman Kyle Akins led off the Bulls with a pin fall victory, the first of four consecutive wins for Buffalo. The Bearcats would win the next four, creating some intrigue for the rest of the dual meet, but freshman Jake Gunning won his match as the Bulls swept the last two matches as a team. On Sunday, the Bulls defeated conference opponent Northern Illinois (6-9, 1-6 MAC) 20-17, giving the Bulls their 10th victory of the season. Akins and Gunning both scored victories in their matches, while sophomore
from Michigan to see the NBA All-Star Weekend events taking place in nearby Toronto, but he made sure to spare a few days in Buffalo. As part of NCAA rules, alumni of a team are allowed to practice with the current squad occasionally. He practiced with the Bulls on Thursday before their game against Ohio. He said it’s a weird dynamic because college ball and D-League ball are two different styles. But Ford doesn’t ever take it for granted. The former power forward who erupted during last year’s postseason was more than open to helping the Bulls prepare for the rest of conference play. During the practice, he occasionally spoke to the team about how to handle the end of a season and come out a winner in Cleveland at the MAC Tournament. “It’s cool to see the change to know where I came from and where I am now,” Ford said. Ford doesn’t forget his second home – the place that made him an NBA-caliber talent. Neither did Mack, even through all of his successes. “It’s home,” Mack said. “It’s a home away from home for me, man. Coming up here, this is my grind city – a blue-collar town.”
Women’s tennis (4-0)
Softball (1-4) The Bulls opened the 2016 season in Hammond, Louisiana for the 2016 Lion Classic.
Track and Field The men and women continue to prepare for the MAC Championships at the end of the month. For the third time this season, senior Brian Crimmins broke a school record, finishing with a time of 2:22.74 in the 1000 meter run. Senior Tyler Scheving previously held the record in 2015. Crimmins finished first in the event. And with that came more records being broken. Scheving improved on his school record, finishing with a 1:48.92 in the 800-meter run. Scheving’s old time was 1:49.25, finished second overall and first among MAC competitors. Senior Malayah White finished third overall in the women’s 60-meter dash with a time of 7.62. Junior Amy Shaw broke the school record for the 5000-meter run, finishing with a time of 16:34.04. Jenny Koeppel set the previous record at the 2005 ECAC Championships. Shaw finished in fifth place, but first among MAC competitors. The track and field teams will travel to Cornell University for the Deneault Invite on Saturday. email: sports@ubspectrum.com