Ladies and Gentleman, QUARE³ – lusive project-magazine THE:S we want to present you our exc ture, Sport”. project with the topics “Life, Na
a Berlin real estate
dergartens, the first primary s living/residential spaces, kin iou var for t cep con use edmix nking and working and An urban rts hotel, areas for creative thi spo a ce, spa ice off and l rcia sky school, comme se the subject: d for all 3 plots. This is our respon nne pla is y nom tro gas of ge ran a “How do you want to live”. mercial and its 280 apartments and com ted ple com n bee ady alre has s One of the three site new users. spaces have been occupied by and internationally. arded multiple times, nationally THE:SQUARE³ was already aw l interesting projects. London we are working on severa and lin Ber for VES CTI SPE PER With NEW supporter of or, future tenant or simply as a est inv le sib pos a as it of t par Take your chance to be this venture. Let’s talk about it! Best regards & Yours sincerely
Dirk Moritz Managing Director
Moritz Gruppe GmbH
T: +49 30 422 681 11
F: +49 30 422 681 17
om square3-berlin@moritzgruppe.c
www.moritzgruppe.com
Developed by Moritz Gruppe GmbH
Berlin. Life. Nature. Sport.
Our mission
P. 3 – Berlin
We are initiators and project developers. Our projects reflect our national and international experience and our commitment to socially responsible development. Our aim is not to imitate a certain style or historical period, nor create architectural monuments or fill empty sites with buildings that have only monofunctional use.
From city to international metropolis
We are guided by one passion: the future belongs to new thinking.
Moritz Gruppe GmbH Real Estate Development
P. 60 – What they say Press quotes
We’d like to thank ...
P. 4 – Everyone… is moving to Berlin
P. 14 – Berlin needs more urban living space The way to the Upper East
P. 18 – City of tomorrow Get to know Berlin’s upcoming inplace
P. 21 – Investment checklist
Berlin 2014
P. 28 – Inspiring project
Open for business
P. 32 – 37 Facts and figures
P. 62 – Behind the magazine The team
Master plan/building plan
P. 64 – Backstage
P. 42 – Every project The Moritz Gruppe in portrait comes with a story P. 67 – Interview with Dirk Moritz Projects and places THE:SQUARE³ – the movie P. 55 – THE : SQUARE 3 effect View spot, workplace, meeting point
BERLIN – from city to international metropolis ! The city of Berlin has gained international appeal in recent years – like it once had during the Golden Twenties. Subsequently, Berlin has now the chance to catch up with the other major cities of the world. Like many other cities, creating a balance between living and working is a challenging new dimension for Berlin and for Berliners, and in the city of tomorrow, new districts emerge, older quarters change, and outer lying areas join with inner city developments to form interesting new zones of growth. With all this in mind, we present to you today one of the most modern real estate projects in Berlin. Having already been honored nationally and internationally with a nomination for a prestigious MIPIM Award in 2013, the project also won the Iconic Award architectural prize in Germany and the Pecha Kucha People’s Choice Award in Cannes, for excellence in architecture and design. THE:SQUARE³ – the way to a vibrant city and a colourful, active and dynamic society. Whether you’re a visitor, resident, future tenant or investor, we think you’ll be delighted. Just the way you like it. Welcome to the future. Dirk Moritz, Managing Director Moritz Gruppe GmbH
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Everyone is moving to Berlin is the new New York! BILD, www.bild.de, 26.02.2014
Berlin in the economic fast lane – 80% growth forecast by 2030!
New York
Der Tagesspiegel, www.tagesspiegel.de, 19.12.2013
Berlin is turning into the European Silicon Valley. THE GUARDIAN, www.theguardian.com, 03.01.2014
8:00 hrs Los Angeles
10:15 hrs
Economic Climate Index in Berlin at record levels! Konjunkturbericht IHK Berlin, www.ihk-berlin.de, Jahresbeginn 2014
Population development: Berlin is booming! Morgenpost, www.morgenpost.de, 18.02.2014
Berlin grows more than Paris or London! Berliner Morgenpost, www.morgenpost.de, 24.07.2014
Berlin is a cultural magnet! Buenos Aires
The Times, www.thetimes.co.uk, 13.12.2013
Berlin, the city of entrepreneurs. GG Magazin, www.gg-magazine.com/de/, 02.2014
Berlin is a sports city! Sportwirtschaftsbericht IHK Berlin, www.ihk-berlin.de, 2012
14:34 hrs
o Berlin ‌ London
1:45 hrs
10:50 hrs Tokyo
Paris
2:19 hrs
1:40 hrs
Moscow Beijing
1:48 hrs
Barcelona 2:11 hrs
10:50 hrs Rome
2013: 47,800 new Berliners
9:15 hrs
Approx. 300,000 new Berliners by 2030
Hong Kong
19:34 hrs Sydney
2012: 42,507 new Berliners 2011: 39,421 new Berliners (Office for Statistics: Berlin-Brandenburg)
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360° The Square3 – 8
Life in Berlin has many facets to it – filled with surprises. Berlin needn’t shy away from comparisons with cities like Paris, London and New York.
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39
Ba rs a nd d i s cos
Pu b s
C o l l eges and u ni vers i ti es
3 50
Wor l d he r i tage si tes
26.9
ar t ga l l eri es
m i l l i on overni g ht s tays
2,230
140,000
Fash i o n l ab el s
E u r o p e’s b i g g est sh o p p i n g c en t r e
stud e nt s Berlin is
Life
777 1,316 km y ear s o l d
Hos p i ta l s
art
New economy
S tartu p s
129,728 NEW BERL I NERS 2011–2013
3 Berlinale
T h e o n ly c i ty wi th
L ongest O p en -Ai r Gal l ery
79
2,500
Culture
kadewe
Th eatRE s
History
600
N ati o n al i t i es
op era HOU S ES
w o r l d ´ s bi g g es t fi l m fes ti val
57,000 SQM Gal l ery s pac e The Square3 – 10
Lifestyle
Resta u r a nt s
186
Shopping
6,500
Fashion
900
Music
225
nav i ga b l e wat e r ways
Sp o r tS c l u b s
Ger ma ny’s bi gge s t olympic trai ni ng c entre
3,500 A thlete s eve ry day
Sport
18.3% Fores t
W o r l d’S
41st
3rd
bi g g es t botani c garden
51.7 km²
B er l i n M a rathon
expans e of Water
60
Sightseeing
r esear c h c en t r es
440,000 TR EES AL O N G ST R EET S
73rd i s taf
multicultural Greater Berlin 892km² 3,517,424 Nature TO TAL AREA
inha bita nt s
Tourism
German capitaL
science
2,200
NIGHTLIFE
180 km
More than
9 C as tl es
50
38 I nteg ral
natu re res erves The Square3 – 11
l akes
It’s about life in the city Responsibility for change
Working, living, leisure, dining, shopping, arts, culture, entertainment…
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Life.
Nature. Sport.
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Berlin needs more urban living space Urban life with adequate space equals cosmopolitan atmosphere, culture, education, prosperity, security, etc. Berlin’s housing market is booming and prices are rising rapidly. Until recently, buyers and tenants almost exclusively sought property in the more fashionable districts of Prenzlauer Berg, Mitte and Friedrichshain. However, demand for residential or commercial property already exceeds that which is currently available and pressure throughout the real estate market is increasing unabated. In 2013 for example, the market experienced a shortfall of thousands of new housing units and commercial properties due to demand attributed to the growing new economy sector, and in the combined years 2012 and 2013, approximately 90,000 newcomers took up residence in Berlin. Currently, the city’s population is 3,517,424. Rising rents and sale prices indicate the pressing need for more housing and commercial buildings. Without this, the German capital will be unable to cope with the 300,000 new Berliners expected by 2030. Already, housing vacancy rates of 0.6% are not uncommon – even in areas of the city not normally considered hot spots. While the number of newcomers is increasing, there is also a commensurate demand for new offices and business premises as more and more companies choose to settle in Berlin. Consequently, the availability of commercial space has fallen over the last two years to a historic low of 5%, putting Berlin ahead of Dubai, London, Tokyo and New York, as the world’s third most popular city for entry into the retail market. The city of Berlin is booming. Well-known for its cultural diversity, life in Berlin is also increasingly cosmopolitan, and like other great cities of the world, the sights and sounds of its growing multiculturalism can be seen and heard all over the city.
4.9 km
For the future, urban development must find a balance between work, daily living and leisure – like the economic factors of a city – for it to continue to develop in a positive way. The new motto for Berlin should read: ‘Being successful is sexy!’ – as always being poor is not! Mindful of this, city officials, architects and investors should argue against buildings that deliver only the basic requirement, and should also look to finding the solutions to the fundamental issues facing urban life now and into the future. Architecture and economics working together presents the chance to build the livable cities of tomorrow. Like the Berlin districts of Pankow, Weissensee, Neukölln and Wedding before it, Berlin-Lichtenberg is also in a growth zone destined to merge with the inner city. Keen to capitalise on this growth, the district has also established a residents’ association, an innovative approach to development in Berlin, to oversee and help attract new sustainable investments to the area. UPPER EAST Berlin-Lichtenberg is located in the city’s northeast with approximately 300,000 residents. The district has attracted extraordinary attention for quite some time since recording an outstanding economic forecast and above-average population growth. In 2013, the district was one of the top emerging locations in a Berlin-wide ranking. Also within this growth zone lies Alt-Hohenschönhausen – one of the most popular residential areas in Berlin during the Golden Twenties, and the lakes Fauler See, Obersee and Orankesee. For these reasons, the area is also known as the ‘Wannsee of the North’. With beautiful surroundings and one of the biggest nature reserves of any European city, Berlin-Lichtenberg has been enticing Berliners for decades to come and play, live, relax and enjoy.
9 min
23 min
15 min
N52° 32’ 13.33” E13° 28’ 33.33”
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· 1,200 ha total area · 31,000 sqm lakeside resorts · 25,000 sqm studio space · 2,500 businesses · Berlin’s biggest commercial & industrial area · Best social forecast · 10 primary & secondary schools · Gymnasium & sports college
· Europe’s biggest sports centre · 1 sports college · 20 sports associations · 1 high performance sports school · 45 ha for sports · 3,500 athletes every day · 35 training facilities · 8 sports halls
· Europe’s biggest urban nature reserve · Lake Orankesee · Lake Fauler See, 24 ha area
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City of tomorrow In the years after the fall of the Berlin Wall, Alt-Hohenschönhausen became a somewhat forgotten district. But between 2009 and 2011 one project that helped awaken it from its slumber, so to speak, was ‘Schokostücke & Zuckerwarenfabrik’ – an achievement for which Moritz Gruppe was honored internationally with an award in London. Having existed now for 100 years, Alt-Hohenschönhausen is back in vogue since this initiative, and back in demand by tenants, buyers and real estate investors. The district has many undiscovered qualities and also infrastructure that can be utilised in a sustainable way for a growing Berlin. Appropriately then, today the neighbourhood around the Sportforum, shares Best Social Index status with the districts of Prenzlauer Berg and Dahlem. The forecast for population growth of 10% and the Urban Climate Index for Berlin (Senate of Berlin, February 2014) over the next three to five years, further confirm the long-term positive outcome for tenants and investors in the area, with an estimated 5,000 new residents and 3,700 new jobs expected. With the increasing residential development in the immediate vicinity, experts also predict the area will have a combined Purchasing Power of approx. 27 million EUR per year (GfK Nürnberg, 2012) and with THE:SQUARE³, this trend is set to continue. The development will further enhance the attractiveness of the area with initiatives that support social and cultural projects that give meaning to life in an urban context. The district is now also one of the biggest artist studio locations in Berlin, with ID Studios setting up there in 2012. Of special benefit to the THE:SQUARE³ development is its immediate neighbour:
upcoming inplace!
Get to know Berlin’s Sportforum – Europe’s biggest Olympic training centre and Germany’s Olympic headquarters. More than 3,500 athletes train here every day, many of them Olympic and world champions. It also houses 70 sports clubs like, Sportclub Berlin, and is home to sporting teams like, Eisbären Berlin (ice hockey), and the Füchse (handball). Also worth noting is the close connection sports has to urban life and nature, and the significant economic opportunities that arise because of it. The development is centrally located and easily accessible by public transport. It is 4.9 km from Berlin’s Alexanderplatz and 9 min by car or 15 min by tram. In the immediate vicinity are train stations for the lines: S1, S2, S8, S9, S45, S56, S75, S85, and the ring line trains: S41 and S42. Berlin’s airports are approximately 30 to 45 min away, including the city’s big new Berlin Brandenburg Airport (BER), when it is completed. On the property’s doorstep is Volkspark Prenzlauer Berg, a public park linking Alt-Hohenschönhausen and the neighbouring district of Prenzlauer Berg, aligning the area along an inner city axis through the centre of greater Berlin.
On the following pages you will find more information about the location and details about investing in the project, rental accommodation or commercial space for yourself or your company.
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Time to discover the perfect offer for you and other good stories about Life, Nature & Sport.
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On the list 2014
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Level up! Come to where the project is.
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A new view of the city from the skybar, café, and restaurant in the 118 m high gold tower. Only for the best, only for the champions.
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Inspiring PROJ
Powered by Moritz Gruppe GmbH for development, architecture, management, leasing and sales in association with Immonen Laboratory for Visionary Architecture – Visualisation and design // Ing. Knut Seibt – Vermessung // Dipl.-Ing. Gerd-Dieter Dox – Lärm, Sc Ingenieurbüro Kramer & Partner – Biotopkartierung // Dipl.-Ing. Danny Behm
Special thanks to Stadtbezirk Hohenschönhausen - Lichtenberg Berlin // Berlin Eastside // Wirtschaftskreis Hohenschönhausen Lichtenberg e.V. // eastside e.V. // Ball e.V. // All political parties in Berlin // Senatsverwaltung für Inneres und Sport // Senatsverwaltung für Stadtentwicklung und U delsverband Berlin-Brandenburg e.V. // Gutenberg Gymnasium // Industrie- und Handelskammer zu Berlin // Kinder Uni Lichtenberg // Olympia Cl All supporters of the proj
This project is a combination of thousands of 3 high towers like a sport podium in gold, silver and bronze, 3 plots for urban living, soc Berlin’s newest public space is simply more than
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nspiring JECT
n Property VII GmbH & Co. KG – Investment // Bezirksamt Lichtenberg // Gesellschaft für Planung – B-Plan-Verfahren 11/9 // challschutz und Lichtemission // Dipl.-Ing. Krüger – Sozioökonomische Beratung und Planung // Dipl.-Ing. Dittrich – Verkehrsplanung // m – Bodengutachten // Rechtsanwälte Graf von Westphalen – Rechtsberatung
/ SC Berlin e.V. // Trägerverein des Olympiastützpunktes Berlin e.V. // SV Pfefferwerk e.V. // Förderverein Obersee und Orankesee e.V. // ttc berlin Umwelt // Senatsverwaltung für Wirtschaft, Technologie und Forschung // Senatsverwaltung für Finanzen // Landessportbund Berlin e.V. // Hanlub // Hochschule für Gesundheit & Sport, Technik & Kunst // Haus des Sports Marzahn-Hellersdorf // Our Investors // Our friends and families // ject // The City of Berlin
f different details but with a focus on people. cial life and business. A new home aligned with the 3 themes of Life, Nature and Sport! n a property project: a destination for champions.
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9:53 AM
9:53 PM
f or Berlin
3
Dynamic
Plot s
Skyscrapers
3 38,500 SQM them es
infrastructure
history
118m 68 m 4 8 m
2,80O r e s i d e nt s
Res i denti al
Life
2,500 SQM C af És, b ar s, R estau r an t s
New perspectives & B er l i n
Kindergarten 3,80O 150,000
BUSINESS
& sc h o o l
Hea d qu a r t e r s
shopping ga l le r i e s
walk of S p or t s fa m e
Highest T e c hnology s ta nda r d s
shopping
8,500 SQM
n ew w eek day w o r k er s
sq m G FA
social integration 650 par k i n g spac es The Square3 – 32
51,000 s qm bu s i nes s headqu arters
Sightseeing
ICON
work-life balance floo r spac e
urban li v i ng
Nature roof gar d en s
vertical g reen c i ty
green l i vi ng
commercial centre
Magnificient 1,000 9 min a pa r t m en ts
to Al ex an d er p l atz
destination o f exc el l en c e
N52° 32’ 13.33” E13° 28’ 33.33” inner city The Square3 – 33
medical 360° c entre
wellness
future
3 THE:Square
res tau rants & Hotel
vibrant
Unique
eco friendly 62,000 SQM
15,000 SQM
vi ew
Sports Mu s eu m & Ac adem y
20,000 SQM P u bl i c parki ng
TOTAL Plots 1–3 62,639 sqm land, 151,215 sqm gross floor area 958 parking spaces, 650 apartments 01
02 7.50
03 7.50
04 7.50
05 7.50
06 7.50
07 7.50
08 7.50
118.00
09 7.50
10 7.50
11 7.50
13
12 7.50
7.50
15
14 7.50
7.50
16 7.50
GEBÄUDE 1.1//GOLD OBERKANTE 118.00
115.56
Plot 1 Size: 31,230 sqm land, 99,921 sqm gross floor area Utilisation: Building 1.1 (Gold): Offices, medical centre, research centre, apartments, bar Building 1.2 (Silver): Hotel, spa, fitness, offices Building 1.3 (Bronze): Offices, education facilities, daycare centre for children, social facilities Bronze 1.4 (Podium): Shopping mall, restaurants, cafés, sports museum, cinema, walk of sports fame Parking: 696 parking spaces
112.14
108.72
105.30
101.88
Maste 98.46
95.04
91.62
88.20
84.78
81.36
77.94
74.52
71.10
67.68
GEBÄUDE 1.2//SILVER OBERKANTE 64.26
64.26
60.84
57.42
54.00
50.58
GEBÄUDE 1.3//BRONZE OBERKANTE 48.02
47.16
43.74
40.32
36.90
33.48
30.06
26.64
23.22
19.80
PARKHAUS OBERKANTE 19.50
16.38
12.96
8.64
4.32
0.00
M: 1:500 7.50
7.50
7.50
7.50
7.50
7.50
7.50
7.50
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7.50
7.50
7.50
7.50
7.50
7.50
7.50
01
02
5.4
03
4.9
04
01
5.4
02
7.3
03
7.2
04
7.2
05
7.2
06
7.3
07
7.3
08
7.2
09
7.2
10
7.2
11
7.2
erplan Plot 2 Size: 11,742 sqm land, 12,406 sqm gross floor area Utilisation: Building 2.1: 300 apartments, one/two-bedroom apartments for the younger generation
Building 2.2: Daycare centre for children, dementia community, offices Parking: 70 parking spaces
26.00
BAUFELD 2//OBERKANTE
24.80
21.70
BAUFELD 2//OBERKANTE
18.60
17.00
15.50
14.00
12.40
11.00
9.30
8.00
6.20
5.00
3.10
2.00 0.00
0.00
5.4
4.9
5.4
7.3
7.2
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7.2
7.2
7.3
7.3
7.2
7.2
7.2
7.2
20.80
02
01
9.4
03
5.4
04
11.8
5.4
07
06
05
11.8
6.7
08
12.2
03
02
01
11.7
6.9
11.9
Plot 3 Size: 19,667 sqm land, 38,888 sqm gross floor area Utilisation: Building 3: Apartments, shops, cafés, services Parking: 192 parking spaces
n & Mixe Building 3.1: 6,440 sqm land, 12,509 sqm gross floor area Parking building 3.1: 67 parking spaces
Building 3.2a & 3.2b: 6,3 Parking building 3.2a &
GEBÄUDE 3.1// OBERKANTE 27.68
17.18
14.08
10.97
7.88
4.78
0.00
9.4
5.4
11.8
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5.4
11.8
6.7
12.2
11.7
6.9
11.9
06
05
04
5.2
12.7
07
14.8
01
02
12.1
03
5.4
04
11.5
05
5.4
06
11.3
07
5.6
08
9.6
ed use
374 sqm land, 12,972 sqm gross floor area 3.2b: 57 parking spaces
Building 3.3: 6,853 sqm land, 13,407 sqm gross floor area Parking building 3.3: 68 parking spaces GEBÄUDE 3.3// OBERKANTE
GEBÄUDE 3.2b// OBERKANTE
28.70
25.57
17.18
14.08
10.97
7.88
4.78
5.2
12.7
14.8
12.1
5.4
11.5
5.4
11.3
5.6
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9.6
This project is an excellent example how a property investment is supporting the community, takes care of the local residents and newcomers, creates something new for the district, and is an example for all of Berlin. The modern, complex glass facades shimmer gold, silver and bronze in the sunlight – these are high-rise buildings with a unique character.
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The three towers include various forms of lofts and apartments from 35 to 277 sqm, soaring lobby entrance, shopping mall, restaurants, sports medicine centre, campus, cinema, museum, business headquarters and access to the star-rated hotel. With new infrastructure for a meeting point in the heart of the city, accessible roof gardens 118, 68 and 45Â m above the street and unobstructed views of the city of Berlin.
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In conversation with Dirk Moritz From 1992 managing director and founder of Moritz Gruppe GmbH, initially in the field of mobile finance and lease, since 2007 expanded into real estate development, former competitive athlete, diploma in sports science. Responsible for a number of successful award-winning real estate project developments. An instinct for forgotten places and architecture. Ability to think differently, creates successful marketing concepts and sales strategies with passion and perseverance.
Hello Mr Moritz and congratulations. You were honoured this year by a political party for your contribution to the district of Berlin-Lichtenberg. This is somewhat unusual for a property man. You’re right, this doesn’t actually happen often in the real estate industry. Our team is also very happy, even though the award is only given to one person. It’s proof the borough appreciates our contribution in the area, beginning in 2009 with our first project, ‘Schokostücke & Zuckerwarenfabrik’. The new project THE:SQUARE3, is not only supported by politicians in the district, but by resident and citizen’s groups as well. For our part, we also try to return some of our success back into the district and its residents for social and cultural purposes. This is part of the social responsibility at the core of our projects, at the centre of our work.
What persuaded you to do this extraordinary project? From August 2009 to October 2011, we successfully developed a project on a two-hectare industrial site on the opposite side of the road – an old empty factory – including new buildings – for a unique residential project of 320 apartments. We called it ‘Schokostücke & Zuckerwarenfabrik’. In 2013, it won an international award in London for its marketing concept and set a benchmark for the area. On the other side of the road, the option to develop another plot of 62,000 sqm was offered, toward the end of 2011. Most of the buildings there had long stood empty and for 20 years there had been no plan for the subsequent use of old buildings and open spaces. For us it was clear: this is a unique opportunity to develop an inner city project on a huge scale.
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What is the idea behind this project in east Berlin? You start with the question: “How do you want to live”. All major cities of the world are concerned with this more than ever. According to international projections, in a few decades nearly 70% of the world’s population will live in cities; Berlin may soon have 4 million people living in it. If the city grows, old and new parts of the city must be connected together, but not at the expense of those who have lived there for a long time. Berlin must confront these challenges now. Lifestyle, sustainability and freedom are issues of concern to people. Our aim is to create a multifunctional urban district with a wide range of different requirements that contribute to Berlin developing positively over the coming years. In fact, the THE:SQUARE3 actually initiated one of the next phases of development in the neighbourhood. It has enabled us to carry out a large and complex infrastructure project with multifunctional use in accordance with our philosophy of creating total urban solutions with timeless architecture. A central area, accessible 365 days a year by everyone – the immediate neighbours or visitors from the district and beyond. Some call it urban life, we call it THE:SQUARE3. What does the name THE:SQUARE3 mean? THE:SQUARE3 connects a real estate infrastructure project in a district of Berlin to an urban square. The words selected – the branding, is a reference to other internationally known places like Times Square in New York or Trafalgar Square in London. It’s a magical symbol, a confident sign for the long-term success of a sustainable community, a new point of orientation in the future greater Berlin. The superscript 3 represents the complexity of the project, the comprehensive planning, and the project’s extraordinary size of 150,000 sqm of gross floor space on a total area of 62,000 sqm. This number also refers to the three different plots and the three high-rise buildings reminiscent of a winner’s podium in gold (118 m), silver (68 m) and bronze (45 m). It’s also linked to the three substantive themes of the project: Life, Nature and Sport. The number three is also a symbol of positive diversity and growth – and the project is closely connected with the past, present and future. And three is my lucky number. All good things come in threes.
What exactly do you have planned for the site? We want to create the project to a total of 150,000 sqm of premium usable space. This means approximately 3,800 jobs and a variety of about 1,000 housing units for young and old, together with retail, dining and hotel opportunities and car parking. It is important here for us to define our three themes of Life, Nature and Sport – not just with the architecture, but also by the content and the character of its use. 100,000 sqm of commercial space plays a central role too, it also underlines the economic direction of the project. Just imagine for a moment the possibilities that may emerge around the subjects related to Life, Nature and Sport. Very few people realise that sport is now a huge economic factor world-wide. For example, in 2012 the sports industry in Berlin grossed over 1 billion EUR in turnover and secured 18,800 jobs in 2,900 businesses. Our future tenants, whether commercial or residential, will have the opportunity to network with each other. In this way, a wide range of synergies will all be in one place – like a marketplace. In addition, we also have plans for a sports academy, specialty shops, medical clinics, offices, school, childcare, cinema, shopping, a sports museum, residential services, and – among other things for this city of sport – a walk of sports fame. The unmistakable appeal of this development, its difference, is also what will make it successful. We do not imitate a certain architectural style or historical period or create the next run-of-the-mill shopping centre or mono-functional residential area. Instead, the project aims to bring together what is special about Berlin neighbourhood life – where I can just pop out and get everything I need. And I always think of a quote from Victor Hugo: “Nothing is more powerful than an idea whose time has come!”.
You have even caused an international sensation with this project. Yes, we were nominated for a 2013 MIPIM Award in the category Best Futura Project, in Cannes. This is the Oscars of the real estate world, great international recognition for us and we were very pleased. It’s a prestigious prize that Berlin last received in 2000 for the new Reichstag. In Cannes, we also won the People’s Choice Award at the Pecha Kucha competition in September 2013 and also the Iconic Award in Munich. I think this is not too bad for the first 12 months of our planning phase.
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To what extent will Berlin benefit from THE:SQUARE3? If we can show the world Berlin is capable of successfully implementing projects with a volume of 450 million EUR in a very short processing time, only 29 months, that would be an important sign. We not only need fashion trade fairs and art galleries as symbols of the city. It would be a signal for investors, for people who want to move here, that Berlin is more than Prenzlauer Berg, Friedrichshain or Mitte. And further developments may also arise for us in the immediate vicinity, on neighbouring properties. The mixed-use aspect of the project will bring sustainable cultural and economic diversity to the area, an offer, ultimately, all Berliners can take advantage of. This is an example of modern urban development. The city of Berlin should also foreground the economic aspect of this development in its thinking for the future. This raises the question of how a booming city like Berlin remains attractive long-term. Thus, the project also offers the opportunity to establish the necessary links between a complex infrastructure project and the needs of the environment. THE:SQUARE3 not only brings significant added value to the district, but for the whole of Berlin and its standing internationally. Perhaps THE:SQUARE3 will be the impulse to again host the Olympic Games in Berlin? Our three towers serving like a backdrop for such a proposal. How awesome would it be if the Olympic medal winners would then be received in one of the towers?
How is the issue of sustainability embedded in the project? Technologically, the buildings are planned at the highest level, and from the outset we will ensure sustainable solar yields and the use of green energy. The mixed-use of the site is also carefully planned and balanced. We also ensure sustainability of the operational costs. The integration of large green spaces in the courtyards and on the roofs of the apartment blocks – the roofs of the podium – as well as the vertical gardens on the towers, make plants an intrinsic part of the architecture. Mixed-use development also offers the possibility of highly efficient systems that combine heating with the generation of energy.
All the buildings maximise daylight and reduce the need for artificial light. All rooms are, where possible, naturally ventilated and minimise the need for mechanical ventilation. Rainwater will be collected and recycled. Vertical gardens are innovatively deployed on towers with photovoltaics seamlessly integrated into the metal facades as a means of generating energy. These factors have already been included into the approved cost calculations, providing increased profitability for tenants and investors. We have set new standards with the concept of networking many of these internal structures. Our focus is mainly to realise space according to needs, as well as develop innovative housing concepts for people in all stages of life. We will also seek to get an internationally recognised certification.
How have the people in Alt-Hohenschönhausen reacted to THE:SQUARE3? Very well. Meanwhile, we have held over 50 presentations in schools, childcare centres and civic forums, and are always met with open ears. We don’t wish to stir up any fear, but arouse an interest and anticipation for the new. Our campaign has already generated strong support from political representatives in the district in advance of the project. With THE:SQUARE3, we guarantee Alt-Hohenschönhausen a future. Because of us, the kindergarten, the school, the new bakery – or one that’s been there forever – know they have a future there, and that tomorrow more people are coming. Our project, ‘Schokostücke & Zuckerwarenfabrik’, which we built in the area between 2009 to 2011, also contributed to this positive atmosphere because it was a trigger for other developments that the district has benefited from. Moreover, everything now is an extension of that development – with no one displaced – so that the old can mingle with the new.
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Why do you recommend investing in THE:SQUARE3? Because it is a very interesting offer for investors and tenants and utilises innovation from all over the world. THE:SQUARE3 is a great example of the future of inner-city living. The project is large, possibly the largest privately initiated infrastructure project currently in the city, and its quality architecture, technology, design and mixeduse concept will see it become an icon. It offers a unique proposition, that will retain residents and tenants in a
multitude of ways for a long time to come. The project is well designed in its entirety, integrates with the environment, and underlines the dynamism of this city. It is situated near the largest Olympic centre in the Federal Republic of Germany, that perhaps, ultimately may even become the new mecca of sport. It also generates a sustainable economy for investors and tenants. The chance to participate in this exceptionally thrilling development is a great offer especially for investors. In 10, 20 or 30 years they will perhaps say: “Oh yes, we were part of the successful creation of THE:SQUARE3 for Greater Berlin!”.
It’s something else to watch a project as it grows, than just take something ready made. Dirk Moritz
When will THE:SQUARE3 be completed? We want to have worked through the planning and building laws and regulations according to the B-Plan procedure by the end of 2014, an Olympian effort for such a complex project at only 29 months of planning time. And the way forward is not always easy in Berlin – or as they say: sometimes the going gets pretty rocky. Because the planning process is well supported and the project is already known internationally, we can attract interest from investors worldwide. We have already started pre-lease discussions with the commercial sector about long-term contracts - that underlines the interest in the project. I also would like to point out we have already sold one of the plots with reconstruction in full swing and we have 200 children in the new kindergarten. THE:SQUARE3 has been brought to life!
Perhaps among them is a future Olympian or world champion? The two other plots will be sold in the coming months and then in 2015, we expect the first construction cranes on-site. I would then like to invite you to the top floor of the sports podium for a coffee in the gold tower on the first plot.
At 118 metres in height? Exactly. From there we can look over Volkspark Prenzlauer Berg and to Alexanderplatz.
Mr Moritz, thanks a lot for the conversation.
An interview by Gunnar Meinhardt Journalist since 1986 with ‘Junge Welt’ and ‘Deutsche Presse-Agentur’ among others, US correspondent for dpa until 2005, since then for ‘Welt’ and ‘Welt am Sonntag’ in Berlin, covered nine Olympic Games, three soccer World Cups and 300 different world and European championships, editor-in-chief and coauthor of several books on sport and contributes to publications and US magazines like ‘German World’ and ‘Sports Illustrated’.
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Work-life balance in a modern world, the new hot spot in east Berlin, a successful urban centre. A symbol of how we shape the future.
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Timeless and modern. A vibrant place that will make the Upper East part of the inner city of Berlin. New looks, real style! Take part.
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A neighbourhood for an address. A sense of community in a modern context. A new shopping concept, aligned with the themes of Life, Nature and Sport.
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Best views The Square3 – 52
More openness and flexibility provide more space for your business ideas and personal wishes. Quality urban life and architecture, timeless and modern, a one-only.
Urban oasis The Square3 – 53
9:53
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3 the:square
Effect supports the concept of development of a unique public place and the variety of needs inherent in a diverse urban society dealing consciously with its own living conditions. An economic and social centre, already renowned beyond Berlin’s city limits. THE PROJECT AS A SQUARE A marketplace, which forms a centre for the district, which creates identity and is closely linked to the new needs of the neighbourhood that, at the same time, has extraordinary appeal and magnetism. A microcosm of great variety where a wide range of people, neighbours, visitors, products and services directly meet. THE ACTIVE CENTRE The entire building complex with its three ‘sport-inspired’ towers forms the centre. The market becomes a socio-cultural centre with specific functions: meeting place, vantage point, snack bar, kitchen, sitting area, workplace, campus, cinema, lectern, restaurant and much more. A FLEXIBLE MARKETSTAND STRUCTURE The concept serves as the basis for a development, an extension of the public space. With its flexible structure, it meets a wide variety of needs and allows for economic density and creative diversity. A MARKETPLACE WITH POTENTIAL The existing walkways of the open green forecourt form a cross – a sign for all the possible private and commercial networks which the project seeks to promote. This creates a coexistence, like a public living room, for example, that brings the residents together through a spatial and functional attraction. The central concern is to closely involve the neighbourhood. CITY WITHIN A CITY A place of encounter and action, an important public space with many functions, which allow for a transparent exchange. Therefore, basic urban considerations for the scheme and spatial networking of the market, are essential. They form a basis for the expected high economic success for all future tenants and investors. The versatility of this square will also attract new qualities, resulting in a sustainable network. Here different functions will intertwine with each other, as in the past on a market place, in the historical sense, but which is interpreted here in a new modern context for the cities of the future.
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The basis for a high quality of life. A unique ensemble of buildings, setting new standards in urban design, rising visibly on Berlin’s skyline. Our focus is on designing needs-based urban spaces and the implementation of innovative residential and business concepts for all the phases of one’s life and work.
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Designed for life. The idea was to create a sustainable community, with housing for families and singles of all ages and incomes. The street is transformed into a new boulevard. Here a new and old neighbourhood come together for a high quality of life.
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Living room, Workplace and nursery
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What they say... Was haben Reichstag, Potsdamer Platz und Alt-Hohenschönhausen gemeinsam? Sie bieten architektonisch Preiswürdiges. (Neues Deutschland, 12.02.2013)
Für den Immobilien-Oscar nominiert
В Берлине появится новый квартал
(Berliner Zeitung, 12.02.013)
(Domik, 14.03.2013)
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With the theme, ‘Life, Nature, Sports’, their mixed-use concept is perfectly adapted and related to the nearby environment and reflects the local centre of excellence for high-performance sport, promotes local, national and global sports, generating positive social, health and economic benefits to the area. (Archdaily, 07.03.2013)
Was ich mit dem Projekt verbinde? Die Möglichkeit, einen in Europa einzigartigen 50 ha großen Sportpark wieder aufleben lassen zu können. (Jörg Ritter, Vorsitzender Förderverein Oranke u. Obersee e.V., 28.03.2014)
Three ‘Olympic podium’ towers of gold, silver, and bronze feature in THE:SQUARE³, a new € 450 million mixed use development inspired by sport that revitalises a unique urban quarter in Berlin. (competitionline, 19.03.2013)
Das Vorhaben beschreibt nicht nur ein innovatives und nachhaltiges Immobilien-Konzept, sondern repräsentiert ein komplexes Infrastrukturprojekt mit einer Philosophie und städtebaulichen Gesamtlösung. (DEAL Magazin, 16.07.2013)
Für Alt-Hohenschönhausen ist THE:SQUARE³ eine echte Chance. Und diese gilt es zu nutzen! (Dr. Martin Pätzold, Mitglied des Deutschen Bundestages, 28.03.2014)
Architekturpreis für neues Stadtquartier! (Die Welt, 30.07.2013)
THE:SQUARE³ steht für moderne, nachhaltige Stadtentwicklung und gewährleistet durch sein ausgewogenes Mischnutzungskonzept maximale Lebensqualität. (Dr. Alexander Rieck, Morgenstadt - City of the future, Fraunhofer IAO, Stuttgart)
三次方 广场。 该项目由远 见卓识的 Moritz Gruppe 开发 规划，它的主题为生活， 自然和运动。 (International New Landscape Magazine, January 2014)
The project has been designed to include all the essentials for a high-quality and healthy urban existence for locals, workers and visitors, successfully answering the demands of a contemporary, quality lifestyle.
The project is just nine minutes from Alexanderplatz, the very heart of Berlin, and located near Europe’s largest urban nature reserve and a sports hot spot. (Archilovers, 01.03.2013)
(World Architecture News, 06.03.2013)
Sports-Orientated Mixed-Use Development in Berlin Promises to Reshape Urban Communities with Clear Focus and Theme. (Multihousing News, 14.03.2013)
THE:SQUARE³ ist für mich gebaute Zukunft, ein neues Stadtquartier an historischem Ort und mit internationalem Anspruch. (Andreas Geisel, Bezirksbürgermeister Lichtenberg, 31.03.2014)
THE : SQUARE 3 MAGAZINE Dirk Moritz CREATIVE DIRECTOR Agnieszka Baranska, London and Karsten Schiller, Berlin Image Consultants Studio B2302 / Simon Becker, Berlin Digital Production and Prepress Dirk Moritz*, Berlin Editorial, Concept and Layout Patrick Moffatt, Melbourne English Translation
OPPORTUNITIES DON’T SIMPLY OFFER THEMSELVES, THEY MUST BE SEIZED
Ursula Tanneberger, Berlin Editing Moka-Studio, Hamburg and LAVA, Berlin Visualisation and Renderings Agnieszka Baranska, London and Dirk Moritz*, Berlin Photographs Matthias Embach*, Berlin Building and Construction Consultant Moritz Gruppe GmbH, Berlin Public Relations and Communication Ines Schiebel*, Berlin Office Assistant Druckerei RĂźss, Potsdam Print Production Moritz Gruppe GmbH, Berlin Publisher Copyright All rights reserved. No part of this publication may be reproduced or transmitted in any form or by any means, electronically or mechanically, including photocopying, recording or any other information storage and retrieval system, without prior written permission from the publisher. *Employee of Moritz Gruppe GmbH
Berlin 2014
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Back stage The Square3 – 64
Future-oriented real estate concepts with reliable intuition For everyone with a discerning eye! How do we want to live in the future? This is the great question for future-oriented urban project development – and answering it has been the achievement of Dirk Moritz and his creative talents, and those of his team of experts, since 2007. Moritz Gruppe is based in the division of real estate development and is unique not only because it refuses to follow the norms of modern urban real estate development, but also because it demonstrates an instinct for location opportunities and innovative architectural solutions. In planning for tomorrow, city life must strike a balance between home, work and leisure, while simultaneously reflecting new trends in urban development. The Moritz Gruppe is characterized by global, future-oriented concepts with often very unconventional marketing strategies, and their projects have already been awarded nationally and internationally in various categories. “Those who want to captivate and inspire, should not be afraid to polarise”, declares Moritz, the former athlete and professional trainer. Moritz has the ability to think creatively, unimpeded by conventional constraints, and has the passion, discipline and stamina needed for success. It’s these qualities that give Moritz the ability to develop large-scale construction projects others would think of as only unachievable dreams. To focus just on a project’s potential yield isn’t enough to create real estate developments with real added value. Moreover, sustainable financial planning, individual marketing concepts and public relations strategies, tailored architecture, and a network of experts, all need to be goal-orientated. Thus, an idea can become a project – a product – which can eventually develop into a successful brand – and Dirk Moritz and his team embody this new type of project developer like no other. For Moritz, everything begins with the right location – and it’s usually not where everyone else is building. The successful residential projects ‘Schokostücke & Zuckerwarenfabrik’, with over 25,000 sqm of gross floor area, was a confectionary factory located in a disused industrial site in Berlin’s eastern district of Alt-Hohenschönhausen, that despite its close proximity and easy access to the city centre, was long considered a marginal location. ‘Umspannwerk-33’ in Prenzlauer Berg was for many years unable to be sold due to the complex structure of the heritage building and a challenging courtyard. However, with Moritz’s vision for the project, a buyer was soon found, who in turn found 48 others to whom he was able to sell within six weeks. Currently, two other exceptional real estate projects are also being planned and implemented in Berlin: ‘Secret Garden’ is a former cabaret theatre in the centre of the city, abandoned for 80 years in a forgotten backyard, a paradise for pigeons, until Moritz’s recent discovery of this rare jewel. Meanwhile, his team of experts have developed an innovative mixed-use concept for the property for living, dining and events. THE:SQUARE³ is a major development in an up-and-coming district of Berlin and represents an investment volume of 450 million EUR. It brings together the themes of Life, Nature and Sport into a harmonious concept for living. A diverse ensemble of buildings is currently planned that beckons to the neighbouring sports arena – home to Germany’s largest Olympic training facility. To that end, three high-rise buildings will be positioned on the site like winner’s podiums, rising impressively from the northeastern corner of the Berlin skyline. With 150,000 sqm of gross floor space available for rental or private apartments, restaurants, offices, retail, medical and childcare centres, aged care facilities and educational services, the project will transform Lichtenberg and the district of Alt-Hohenschönhausen into a new Upper East. In 2013, THE:SQUARE³ won the Iconic Award architectural prize in Germany and was nominated for the prestigious MIPIM Award in the category Best Futura Project, in Cannes. Whether developing inspiring projects in metropolitan or rural areas, Moritz Gruppe is equally committed to maintaining a clear focus on the needs of residents, consumers and investors. Moritz Gruppe creates real estate projects from concept to construction in a variety of settings and regions and is currently working on projects in Berlin, Potsdam, the small Rhineland-Palatinate town of Stromberg, and London.
Taken from British Chamber of Commerce in Germany News Winter/Spring 2014/2015
I am driven by the desire to learn and understand something new. – Dirk Moritz
Contact: Moritz Gruppe GmbH Real Estate Development
Tel.: Fax: Mail: Web:
+49 30 422 681 11 +49 30 422 681 17 square3-berlin@moritzgruppe.com www.moritzgruppe.com
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TERMS 1 TENURE Our real estate projects are the answer to the question: how do you want to live. Mindful that Freehold cities and landscapes fascinate and polarise, we create ideas for urban real estate projects with LOCAL AUTHORITY a creativity and passion that enables us to successfully develop properties often in locations not City of Berlin PLOT SIZE N52°business 32’ 13.33” E13° 28’ 33.33” provide 31,320 sqm yet accepted by the market. Our specialist team and model a unique combination of professional base estimates, innovative architectural solutions and sustainable financial GROSS FLOOR AREA planning. We also accompany you through the approval process. Moritz Gruppe creates real estate 99,921 sqm investments with real added value and architectural merit. acquiring party. additional building costs. adjacent plot.
1. 2.
PRICE
alternative energy. amenities. amount in escrow. annual effective rent. apartment. apartment building. apartment complex. apartment constructiOn request on. apartment house. area. b-plan. balanced market. basic rent. big landowner. blanket mortgage. building. building utilisation. business realty. car space. cellar. central heating. clean power. clear. closed property fund. closing costs. commercial property. commercial real estate. commercial rent. community association. comparable market analysis. comparable rent. condition of the property. condominium. condominium unit. contaminated sites. contract. cost of land. coverage. current tenant. dealings in real estate. declaration of division. decrepit. demise. demise charter. demolition. deposit. detached house. developable plot. development area. dominant estate. drive. due. due diligence on real estate. duplex apartment. duplex house. dwelling stock. easement in gross. eco-power. effective rent. empty site. energy supply. entrance. entry. environment. estate. estate agency. estate company. estate in severalty. estate owner. existing building. exposure. exterior TERMS 2 TENURE finish. factory site. family estate. final inspection. finder’s fee. first occupancy. for sale. freehold. frontage charges. full occupancy. furnished. Freehold LOCAL AUTHORITY gap site. garden side. garden terrace. general. graduated rent. green field site. gross rent. ground plans for fire brigade use. grounds. heating. PLOT SIZEloan consultant. home City of home Berlin builder. home construction. heating costs billing procedure. high-end real estate. hillside plot. hire purchase. home N52° 32’ 13.33” E13° 28’ 33.33” 11,743 sqm model. homebuyer. house price. housing. housing administration. housing boom. housing complex. housing market. housing stock. housing supply. housing unit. immovable property. incidental site costs. income from property. income rent and lease. income-producing realAREA estate. industrial GROSS FLOOR 15,783 tenant. joint-tenant. joint-use. key holder. key money. land. land charge. land cost. land development. land gift. sqm land ownership. land parcel. land register. land register files. land register record. landed property. large landholding. lease. lease agreement for commercial prePRICE mises. lease income. leasehold property. leasing capacity. limited personal easement. living area. loan. local reference Soldrent. location of the property. lot. lot number. macro location. main residence. main tenant. maintenance. management assistant in real estate. marketing. median house price. message. micro location. mortgage of real property. mortgagee. multi-family house. new tenant. newly built flat. no finder’s fee. no key money. notarised deed. notary. occupancy. office site. office tower. official permit. old building. on a greenfield site. on-site. only fit for demolition. open property fund. outbuilding. outgoing tenant. owner. owner-occupants. owners corporation. parcel of land. particular. partition plan. partly furnished. passion. penthouse. perimeter development. plant site. plot. plot number. plot plan. plot size. political alliance. position at the edge of the village. posted property. power feeding. power of attorney for real estate. pre-emption right. premises. previous tenant. primary residence. prime location. prime property. prime real estate. priority notice. priority notice TERMSproject 3 of procurement of ownership. private grounds. private residential construction. developer. proof TENURE of purchase price. properties. Freehold property developer. property inspection. property list. property value. protection against unwarranted eviction. public relations. LOCAL AUTHORITY quitclaim deed. readiness for occupancy. real estate. real estate business. real estate holdings. real estate purchase. real estate City of Berlin PLOT SIZE 19,667 sqm sales. real estate tax. release from encumbrances. residential high-rises. residential tower. senator for housing. service N52° 32’ 13.33” E13°rural. 28’ 33.33” 3.1: 6,440 sqm charges. showing. 3.2: 6,374 sqm planning. tenanskyscraper. social commitment. solar technology. specific. structurally completed. sub-plot. suitable for building. technical 3.3: 6,853 sqm cy rate. tenant-occupied house. to attach. to parcel. to refurbish. to sell. trust. type of use. unencumbered. unobstructed. uptown. urban. valuation visions. urban residential area. use and occupation contract. utilities statement. utilisation capacity. vacant. valuation.GROSS FLOORreport. AREA 38,888 sqm
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