Value of premium approach Interfloor

Interfloor succeeds in setting itself apart with a premium approach to product development that gives retailers valuable opportunities to trade up consumers – improving the value of sales but also generating increased customer satisfaction.

But it is not just a cosmetic thing, The Tredaire Premier range of underlays was launched at the BGNFS to great acclaim last year. “The range has been so well received and distinguishes itself against the competition,” says Gary Cowley of Interfloor.

“With eight options in the collection to choose from, retailers can select the range that suits their customer base and the obvious quality of each product gives them a real opportunity to upsell,” she says. “The feedback from fitters says they love it too!”

Tredaire Premier is made from an eco-friendly recycled foam and distinguished by a high specification printed backing layer adorned by the now famous feather motif. It is available in thickness from 6 to 11mm and four different densities.

Premium profiles

Interfloor’s remarkable renu underlay has a new home in a striking point-of-sale presentation launched at the BGNFS event.

The eye-catching green (of course!) tower takes the smallest footprint but is big on selling the sustainable story that has caught the imagination of consumers. The underlay is made from 98% recycled content and is 100% recyclable, using post-consumer used foam, a bio-based film and even vegetable inks printed on the recycled paper backing.

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Alongside impressive underlay, installations can be enhanced with the polished performance of Gripperrods Premier, Interfloor’s super shiny set of top quality floor edgings. Available in chrome or brushed steel nickel, these profiles give a highly visible quality finish to the floor fitting and let consumers take pride in their premium purchase.

Review: Showtime in Solihull

The Buying Groups’ National Flooring Show 2023

Inspiration transformation Hugh Mackay

This year at the buying group show Hugh Mackay showcased a vast array of product. Their axminster stand displayed their Stock and Infinity Fast Track products. For a minimum of 20m2 Hugh Mackay offer a bespoke design service. The customer can select from six stock colour palettes to design their own bespoke carpet masterpiece making a personalised solution more accessible than ever before.

Origins emerge from iconic wool brands

Natural Origins is derived from the iconic Hugh Mackay Natural Weave range. Natural Origins is an economical choice made up of designs associated with premium products. It is available in a herringbone design, a rib design and a boucle design. With eight colour options, the product is supplied in 4 & 5m widths on a hessian back. Unitary and stock will be available July 2023.

Riverside Origins is derived from the iconic Hugh Mackay Riverside Twist range. This entry level wool twist is available in rolls only. The range consists of 8 colour options, 4 from the existing Riverside range and 4 new colours. It comes in 4 and 5m widths on a hessian back. Unitary and stock will be available in June 2023.

Customers will be able to work alongside one of the Hugh Mackay design team who can help to realise their requirements and supply them with images of design options to make final selections from. This process is well established and efficient so designs can be developed and refined within a matter of days. The designer will then generate a final design and colour sample for customer approval allowing them to see what the finished carpet will look like before committing to their order. The sample is chargeable and then discounted off the order once a final decision is made and the order is placed through your retailer.

The production takes approximately eight weeks to be supplied so similar lead times to most furniture and other soft furnishings of this quality resulting in a truly bespoke flooring solution for their project at a very competitive price.

Hugh Mackay also saw the launch of three new products at the buying group show, catering for both the premium and economical sides of the market-place.

Hugh Mackay are hoping to launch a further 2 new products at the National Flooring Show in Harrogate, in September and their full portfolio can be viewed on stand A33.

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Meanwhile the pace of product development is undiminished at Associated Weavers with significant extensions throughout the company’s comprehensive offer coming through this summer.

For Invictus LVT, expect a major update to the collection to be unveiled soon. “Invictus has made a huge dent in the middle/upper market for vinyl tile,” says Gavin. “It’s going from strength to strength and the new updates are going to accelerate its increasing popularity.”

AW is also encouraged by stronger support from installers who have found Invictus friendly to fit.