Stylish opportunities BerryAlloc

Through its wide range of high quality flooring for today’s style conscious homeowner, BerryAlloc demonstrated to BGNFS attendees just how its attractive and fast selling flooring collections can help to realise new opportunities in the market.

With its High Pressure Floors, Ocean+ and Chateau laminate flooring and Pure luxury vinyl tiles and planks all on show, the BGNFS proved the ideal place for buying group retailers to consider their hard flooring offer and strengthen existing categories with better features and accessible alternatives to some of the newest looks in interiors.

Scott Arundell, sales director, BerryAlloc, was in attendance and says, “We’re delighted with the response we had at this year’s event and it was a unique chance to chat to members to find out about business and how the unique reasons to buy our flooring collections can provide a new approach to customers.”

The BGNFS was also the first chance for retailers to see BerryAlloc’s new look laminate collection, available in 50 wood looks, with 15 natural wood effects shared between Ocean+ 100% water-resistant laminate, Chateau herringbone and versatile Connect ranges. This allows homeowners to create a unified look, while altering the style, functionality or affordability from room to room.

Visitors also saw how the impact-resistant, AC6 scratch-resistant and water-resistant HPF collection is available on impressive point of sale options that highlight the unique reasons to buy the world’s strongest floors. BerryAlloc also used the show to demonstrate how DreamClick, the innovative 360° locking system available on its Pure luxury vinyl tiles and planks, allows for fast installation and laying patterns including herringbone and combinations of plank and tiles.

T +32 56 52 84 80 www.berryalloc.com