Marketing insights

The inspiration of nature continued from page 35

Kersaint Cobb has launched eight new additions to its Moroccan Runner collection. Handcrafted and made from 100% sisal, each new colourway is inspired by the beauty and magic of Morocco. All runners are made from 100% sisal, a great hardwearing material perfect for those busy areas.

Moroccan Runners are a great way to add interest and dimension wool sourced from farms situated in each of the four nations - England, Northern Ireland, Scotland, and Wales The aim of this yarn is to increase the usage of British wool in carpets and, in turn, help local farmers and the planet.

Matthew Brook, national sales manager, Moduleo, reveals why their Roots collection is the best choice for retailers looking to provide homeowners with the latest natural trends: to any home. Instantly creating the illusion of an elongated hallway or wider room, the striped design will enhance any interior whether it is contemporary, traditional, or a mix of both.

“There are few floors quite as versatile in design as luxury vinyl tiles and this is characterised by our Roots collection, which features an impressive array of natural looks in wood and stone, plus exciting materials like terrazzo and concrete.

Established in 1988, Kersaint Cobb is a British natural flooring specialist that produces beautiful natural carpets made from the finest fibres sourced across the globe. From the hills of New Zealand, the beaches of India, the forests of Asia, the deserts of Africa and South America – these are just some of the regions the brand sources its materials and derives inspiration from for its range of traditional and modern floor coverings. Suitable for busy areas of the home, Kingsmead ‘Perfect Home’ range comprises of 20 colourways and is made with exclusive 100% British yarn - Wool Britannia. Made with an 80/20 wool blend the carpet is easy to maintain, whilst still maintaining all the luxury qualities of wool. Using exclusive 100% British yarn - Wool Britannia, this product has been developed in partnership with British wool and with the support of ‘The Campaign for Wool’. Every linear metre of the yarn includes

“That’s a good job because in styling our homes, there’s one underlying trend that’s relevant to everyone. We’re getting back to nature and our surroundings as an opposing force to our increasingly digital orientated lives –whether that’s work or personal relationships – we crave tactility and connection to the outdoors, whatever that looks like.

“From here though it’s about finding those influences our customers might personally connect with. We’ve worked with trend forecasters to create six interior themes reflecting macro trends within this idea of reconnecting to the natural world. Each has their own aesthetic and flooring looks.

“There are few floors quite as versatile in design as luxury vinyl tiles and this is characterised by our Roots collection, which features an impressive array of natural looks in wood and stone,"

Futuristic textures to the pure, reviving experiences of glacial water –Roots is everything a thoughtful flooring collection should be: mature, timeless, fresh, inclusive and with the versatility to give everyone their perfect floor.”

For more information contact:

Amtico 0121 745 0800 amtico.com

BerryAlloc +32 56 52 84 80 berryalloc.com

Brockway Carpets 01562 828200 brockway.co.uk

Crucial Trading 01562 743 747 crucial-trading.com

Karndean Designflooring 01386 820100 karndean.com

Kersaint Cobb 01675 430 430 kersaintcobb.co.uk

Kingsmead Carpets 01827 831424 kingsmeadcarpets.co.uk

Moduleo 01332 851 500 moduleo.co.uk

Suitable for busy areas of the home, Kingsmead ‘Perfect Home’ range comprises of 20 colourways and is made with exclusive 100% British yarn - Wool Britannia.

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