FLOORINGNEWS

Try before you buy, virtually

BerryAlloc’s Floorfit is an online tool that gets rid of the guesswork and makes imagining a new floor intuitive and simple. Snap a photo of your room, select the floor you like, and let Floorfit do the rest! Imagination becomes reality as customers can now see and select any of BerryAlloc’s wide range of flooring products in their own home.

Floorfit works for any room and all of BerryAlloc’s parquet, vinyl planks & tiles, laminate and high pressure floors are available to view. So whether it’s a modern vinyl tile for the kitchen or characterful parquet for a living room, Floorfit allows everyone to find the perfect BerryAlloc floor for their lifestyle and interior.

Christine Broux, Product and Marketing Director, BerryAlloc: “Most consumers now begin their journey to a new floor online, by researching brands, flooring styles, and checking out the available options. However, during this research phase, it’s hard for customers to visualise how a new floor would look like in their home.

"A floor is a difficult product to ‘try before you buy’, but this easyto-use virtual tool overcomes that challenge and helps build a better brand experience. By giving consumers an enjoyable experience when deciding on the perfect BerryAlloc floor, Floorfit builds more confidence in our brand and drives footfall to our dealer network,” she said.

In three simple steps, Floorfit guides users to their favourite floor and nearest BerryAlloc dealer

Snap the room and upload it and AI technology will detect the edges of its floor, or select a standard room image from the gallery. Select a floor finish from hundreds of different options and even try out different laying directions and patterns. Floorfit displays the floor in situ and gives the user the opportunity to find out more about the product, share it with family or friends, and helps connect them to their nearest BerryAlloc dealer. www.berryalloc.com/global/en/floorfit

Say goodbye to ply

For installers used to using plywood for resilient flooring installations but finding variable quality and intermittent availability problematic, Lion Floor is the alternative. A high-grade engineered wood fibreboard that’s specifically made for flooring, it’s just as easy to install as plywood.

Lion Floor is pre-conditioned so doesn’t need wetting before installation and it can be cut cleanly and quickly with a knife or saw. Fixed with screws or ring shank nails and suitable for screeds and feather compounds, there’s no longer a reason to choose BS 8203 compliant plywood. Lion Floor is one of a very small number of fabricated underlays which can be used for LVT and other resilient floor coverings that meets British Standards and CFA guidance.

Peter Jones, Finnish Fibreboard says: “Lion Floor is for installers looking to provide high-quality, uncompromised and low risk flooring installations. More cost-effective and sustainable than BS compliant plywood and more reliable and sustainable than cheaper plywood that might not meet BS 8203 requirements, Lion Floor is just as easy to install, so there are very few reasons not to choose it.”

The board is supplied in standard sheet sizes and comes in a 4.8mm thickness – the recommended thickness to replace a 6mm plywood according to BS8203 & CFA. Thanks to rapid growth in availability throughout 2022, flooring contractors and installers can now enjoy a reliable supply of Lion Floor across the country, ensuring that whatever the location or scale of project, there’s a sustainable and cost-effective alternative to flooring grade plywood close by.

“Other than habit, the arguments for choosing BS 8203 compliant plywood over Lion Floor are extremely limited,” continues Peter Jones. “The board is made in Finland from PEFC certified wood by-products and has the reliability and durability that comes from a manufacturing technique refined over several decades. Designed for flooring and without any changes to installation methods, once you’ve tried LION Floor we’re confident you’ll be saying goodbye to plywood.”

T +358 (0)20 110 3300 sales@finfib.fi www.finfib.fi