The Stocklists - April 2012 by David Spragg

Stocklists The

with

2 April 2012

FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

New Colours for 2012

Santorini

Everest

Action Bac

Comfort Felt & Action Bac Both available in 4 & 5 metre widths

The

Stocklists

FIRST FOR FLOORING NEWS AND DATA

Advertisers

FlooringFactsheets

Monthly ‘Stocklisters’ shown in BOLD Page No

Contact No

ABINGDON

01274 655662

—

AFS

020 8805 8620

Sept 2011

Index

Price List Date

ASSOCIATED WEAVERS

01422 431100

—

BONDWORTH

01562 745000

June 2011

BGNFS

—

BRITISH WOOL

01274 688 666

—

BROCKWAY

01562 828200

Mar 2010

CARPETS LTD.

BRONTË

—

01282 862736

—

CARPENTER

—

01457 861141

—

CLARITAS

—

0121 428 5615

—

0208 443 3322

—

CORMAR

—

01204 881234

—

EDEL TELENZO

01422 374417

—

01538 361633

—

FITA

01159 506836

—

FLOORWISE

01509 673974

—

22,23

01772 696787

Nov 2010

COLUMBIA

FLOORING

F.BALL

FURLONG

FLOORING

GEORGIAN INTERFLOOR

—

01827 831430

—

35,46

01706 213131

—

KINGSMEAD

01827 831427

—

LANO

00800 5266 5266

—

MANX

01827 831 434

—

MASTER

WEAVERS

MERCADO MERRYFIELD

01562 754382

—

0113 380 2700

—

01422 373799

—

MOHAWK

01480 479830

—

NICF

0115 958 3077

—

NOVOSTRAT

—

00353 61 339287

—

RACKHAMS

020 85319225

—

SMG

0118 932 3832

—

SOLENT WHOLESALE CARPET

01243 774623

Mar/Apr 2012

STS FLOORING DISTRIBUTORS

0845 341000

—

TAT

CARPET

—

FLOORING SHOW

01423 779967

—

THE T

GROUP

26,27

& E DISPLAY GROUP

WESTON

HAMMER

0121 585 7600

—

0845 644 9090

—

Adhesives Expert advice from F Ball

page 4

Buying Groups Choosing the right organisation for you

pages 8

Carpet Company Directory Our line-up of the leading players

pages 12-13

Carpet Trouble-shooter All about stains, spots and shading

pages 10-11

Carpet Types The starter guide for picking a pile

page 5

Underlay Understanding underlay types and selection

page 9

Wholesaler Distribution Directory National & regional guide to distributors

pages 14-16

Wool Fibre Page A checklist of natural fibre characteristics

page 17

Classified advertising...........................................................................page 66,67 carpets/rugs/tiles woods/laminates/smooths fibres underlay accessories/services/organisations wholesalers/distributors adhesives

Woolsafe: the carpet care guide How to protect and clean wool carpets

pages 6-7

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK 2

THE STOCKLISTS April 2012

ISSUE 445:

2 APRIL 2012

Published by Mayville Publishing Co Ltd., 219 West Ella Road, West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 Sales Director: Diane Martin. diane@mayvillepublishing.co.uk © Mayville Publishing Co. Ltd. 2012. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringNews starts on page 33

On Display 2012 The ‘arms race’ for space in your store hots up as we review the latest in point-of-sale and merchandising in a special 9-page feature page 53-61

Made to measure Dennis Flower looks at custom carpet page 42

The best about buying groups Chris Moffat is our Voice of the Trade pages 52

Folk like oak

Bags of waste

New launches for wood page 38

Recycling success pages 48

Centre of excellence Quick-Step academy opens page 46

Spring in the step Brintons velvets complete a makeover page 40

Business News Victoria, Headlam and IntefaceFlor page 64

British Wool’s Ideal Home Wool interiors show ‘flexible fibre’ page 44

THE STOCKLISTS April 2012

Flooring Factsheet Adhesives

THE STOCKLISTS April 2012

Flooring factsheet Carpet types TUFTED

WOVEN

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.

Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.

CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.

CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.

Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.

Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours. Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the

BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.

Tip Sheared

Level Loop

Velvet/Plush

Frieze

Random Sheared

Multi-Level Loop

Twist

Berber

Saxony

THE STOCKLISTS April 2012

Sha

Shag S

Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner. WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: office@woolsafe.org or visit www.woolsafe.org The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia

Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email: inspector@woolsafe.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors

WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS April 2012

maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal

WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk

Treatments 1.

Blot with white kitchen roll or paper tissues

Vacuum clean

Cold water

Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk

• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth

Warm water

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment – if unsure, use solvent first

WOOLSAFE-approved carpet shampoo solution (diluted)

WOOLSAFE-approved spot remover for water-based stains

WOOLSAFE-approved spot remover for greasy/oily stains

• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge • Take care with applying solvents to bitumen-backed carpet tiles

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

Life inspired cleaning innovations www.bissell.com

10. Nail varnish remover or acetone 11. White spirit or turpentine substitute 12. Surgical spirit (ethyl alcohol or ethanol)

• When using solvents always ensure there is plenty of fresh air ventilation

14. Rub gently with coarse sand paper

• Always thoroughly rinse out water-based spotters with clean water

15. WOOLSAFE-approved disinfectant or deodorizer

• Dry the spot, if possible, with a hair dryer

16. Rust remover

13. Rub with a coin

The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk

17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)

More Difficult Spots Spot or stain

Try 1st Try 2nd Try 3rd

Artificially coloured drinks 3

Easy Spots Spot or stain

Try 1st Try 2nd Try 3rd

Bleach

C/heating radiator fluid

Coffee

Blood

Felt-tip pen

7 or 11 12

Burn/scorch marks

Furniture polish

Glue/adhesive (plastic base)10

Butter

Candle wax

Chewing gum

Chocolate/cocoa

Cola

Cream

Egg

Floor wax Fruit juice

7 3

Ink (fountain)

Ink (ballpoint pen)

Lipstick

Milk

Nail varnish

Paint (oil)

Rust

Soot

Tar (asphalt)

Urine (fresh stain) Urine (old stain)

Gravy and sauces

Herbal tea

Metal polish

Mustard

Oil and grease

Paint (emulsion)

Shoe polish

Tea

THE STOCKLISTS April 2012

Environmentally Aware for Superior Carpet Care www.envirodri.com

16 5

5 11 6

Vomit

Red wine

These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk

British Wool makes a Better Carpet... Naturally www.britishwool.org.uk

This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.

Flooring factsheet Buying Groups Why join? www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com

Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers. The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk

Metro Group www.carpet1st.co.uk Contact: David Kipping Tel: 01204 393539 dek@carpet1st.co.uk

Pick the right one • Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee

•

Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements, any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

• Review all the extra benefits and services to see what you would actually use

Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com

Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Increase sales

• ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer. Access professional services

How to decide whether to join a buying group – and which one…

www.smg-group.co.uk Contact: David Lewis Tel: 0118 932 3832 info@smg-group.co.uk

Key benefits

• Check out the product ranges offered including the own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

• Business services • Financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. Network with other independents

• Members-only exhibitions with preferred manufacturers

• Regular meetings • Regional workshops • Supplier presentations • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

flexibility to run your business the way you want

THE STOCKLISTS April 2012

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

www.floorwise.co.uk

But 50% of carpet is still sold without new underlay! Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units.

www.numa-online.co.uk

Benefits

Types

Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

Poor or old underlay will...

• Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Combination

Crumb

PU foam

www.carpenter.limited.uk

www.interfloor.com

Specialists in pre-tacked underlays, soft fibre boards & Roberts Tools. www.estillon.co.uk

www.underlay.com THE STOCKLISTS April 2012

Flooring factsheet Carpet trouble-shooter COLOUR MATCHING

SPROUTING

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.

Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.

This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

SAMPLES The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

SHEDDING The original carpet tile

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

PULLED LOOPS

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

• shedding • pulled loops

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile.They should not be left as this could result in further loops being pulled and developing into a ladder.

SHADING

STATIC Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

FADING ON WOOL Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

THE STOCKLISTS April 2012

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

PILE REVERSAL

FLATTENING

(SEE SHADING)

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

INDENTATIONS When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

SOILING Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

INSTALLATIONS Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

THE STOCKLISTS April 2012

The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw

01274 655694 01562 829966 01264 335111

Bronte Carpets Ltd 0121 550 5788 01297 32244

Balta Industries NV Tu Tw W Ww

+32 56 62 2211

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Belvedere Carpets

Bizspoke Custom Carpets Be Tw W

020 8800 0740

+32 56 23 54 10 01924 488882

0113 380 5333

Cavalier Carpets Ltd Ax Be Tu Tw W Ww

01254 268000

Christy Carpets Tu

Classis Carpets Tu W Ww

019078 308777

01562 745000 0800 505055

01737 830301

Dan-Floor UK W

0844 9151000

Domo International Be Pr Tu Tw W

+32 92 41 4511

Drury Lane Carpets Ltd Be Tu Tw W

01254 296829

E & WE Carpets W

01562 825952

Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Enterprise Weaving Co Be Ww

0870 020 1725

+31 38 4778911

01204 881 234

Ww cummings@btinternet.com www.fellscarpets.co.uk

01977 662211

800 223 6186

Craigie Carpets Be

01294 558400

Creatuft Carpets Tu W

Mohawk’s Cherbourg Check

Fletco Taepper A/S Tu W

0116 284 1455

+32 56 35 4444

020 8944 6220

+45 96 60 3000

Firth Carpets & Flooring Be Pr Tu Tw W Ww

Couristan Carpets Ax Tu W Ww

Creative Carpets Ltd Be Tu Tw W

01562 745030

Fells Carpets

Fetcham Furnishings Ltd Tw Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk

01422 374 417

01675 433066

Cormar Carpets Ltd

BMK

Edel Telenzo’s Bakerloo

01924 262525

+31 383 861 060

020 7823 3040

Brintons Ax Tu Tw W Ww

01282 862 736

Burmatex Tu

Condor Carpets BV Tu

Blenheim Carpets Ax Be Tw W Ww

Bond Worth Ltd Ax

Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk

Clarendon Carpets Tw

Belvedere Carpets

BIC Carpets Be Tw W

01562 828200 www.brockway.co.uk

01422 330261

+32 56783250

Betap Tufting BV Tu Tw W

Tw W sales@brockway.co.uk

01422 431100

Bajong Carpets NV Tu Tw W

Tu W sales@belvederecarpets.co.uk www.belvederecarpets.co.uk

Brockway Carpets Ltd

Custom Carpet Company Ax Be Tu Tw W Ww

01484 721529

Furlong Flooring Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk

01772 696 787

Brockway’s Vogue

THE STOCKLISTS April 2012

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

Gaskell Wool Rich Tu Tw W

01827 831525

Manx Carpets Tw W

01827 831 434

Tasibel NV Tw

Gaskell Mackay Carpets Ltd Ax Tu Tw W

01429 892525

Master Weaver W Ww

01562 754 382

The Grosvenor Wilton Co W Ww

01562 701456

Georgian Carpets Tu Tw W

01827 831430

Mayfield Carpets Tu Tw W

01706 639 866

The Sultana Carpet Co Ax

01299 822300

The Wilton Carpet Co Ax W Ww

0845 296 8850

Thomas Witter UK Ltd Tu Tw

0870 1128318

Godfrey Hirst (GB) Ltd Tu Halbmond Teppichwerke Be Pr Tu Heckmondwike FB ITC Be Pr Tw John Lanham Watts Carpets Ax Tw Ww John Evans Ltd Ax Tu Tw W Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W

0800 526696

Le Tissage d'Arcade Ax Ww Lecaflor Ltd Ax Be Pr Tu Tw W Ww Leigh Spinners Ltd Tw Louis de Poortere W Lusotufo Tu

+31 38 851 8700

+49 037 421 420 01924 410544

0032 51 424 411

01937 588511

0161 368 2563

01827 831400

01827 831 424

Lano NV Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com

MID NL Be

+32 56 65 4300

+32 05685 4747

0800 78 33 712

01942 673232

+32 56 393 386

01388 664101

Mohawk Europe marinagooch@mohawkeurope.com www.mohawkinternational.com Mr Tomkinson Tw Ww

01480 479830 01480 471304

01827 831 450

+32 52 499600

Timzo Tufting Industry BV Tu

+31 38 385 4477

Tisca Tiara Tu Ww

+41 71 791 0111

Trendy Tuft Designs Be Tu Tw W

01274 855080 02838 334433

Ossfloor UK

01675 433031

Ulster Carpets Ax Be Tu Tw W Ww

Penthouse Carpets Tu Tw W

01706 341231

United Carpets & Beds Tw W Ww

Phoenox Textiles Pr Tu

01484 863227

Victoria Carpets Tu Tw W Ww

01562 749300

Pownall Carpets Tw W

0845 6528811

Vorwerk

08700 104484

Westex Carpets Tu

01274 861334

Roger Vanden Berghe.NV Tu Ww

+32 56 73 57 11

Ryalux Carpets Ltd Be Tu Tw W

0845 652 8811

Sans Frontieres Ltd Be Pr Tu Tw W Ww

0844 5611977

Shaw Home Foundations Tu

01675 433 501

Weston Hammer W Whitestone Weavers Ltd Ax Be Tu Tw W Ww Wilkies Carpets Tw Woodward Grosvenor Ax Tu Tw W Ww

Signature Carpets Be Tu W

01422 845075

TAT Carpet

07976 607657

Tapibel NV Pr Tu Tw

01623 481 221

Bronte’s stand

Wool Classics Tu Ww

01709 732 666

0845 644 9090 01429 892555 0113 307 9955 0800 526696 0207 349 1560

Woven Carpets of Kidderminster W 01299 827477

Tollgate stand

Cormar’s Berwick

THE STOCKLISTS April 2012

Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk

Fells Carpets Goole 01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk

North East Carpet & Flooring Gateshead 0191 482 7373 gateshead@carpetandflooring.co.uk www.carpetandflooring.co.uk Fells Carpets Goole

01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com

North West A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk

D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole

01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk Kellars Ltd Stockport 0161 443 0970 sales@kellars.co.uk Lee Floorstok Ltd Liverpool - see Floorwise p16 Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe - see Floorwise p16 Mytton Flooring Norwich - see Floorwise p16 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Carpet & Flooring Manchester 0161 786 6800 manchester@ carpetandflooring.co.uk www.carpetandflooring.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com

Midlands

East

Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk

DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise p16 J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com RPS Flooring Mansfield Woodhouse - see Floorwise p16 STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com see page 34 for details

Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com Woodall Brothers Ltd Shrewsbury - see Floorwise p16

Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com See page 34 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com

South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 AFS Middlesex 020 8805 8620 sales@afsenfield.co.uk See page 18 for details Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk continued overleaf....

THE STOCKLISTS April 2012

Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk

Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk

Carpet & Flooring Bow 020 8525 5691 bow@carpetandflooring.co.uk www.carpetandflooring.co.uk

Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk

Carpet & Flooring Camberley 01276 672100 camberley@carpetandflooring.co.uk www.carpetandflooring.co.uk

Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk

Clifford Floors Strood 01634 285900 sales@clifford.uk.com

Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk

Culpeck Strood 01634 299000 sales@culpeck.uk.com Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 21 for details

Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 28 for details Salesmark Lancing - see Floorwise p16

Solent Wholesale Carpet West Sussex DMS Flooring Supplies 01243 774623 Hemel Hempstead sales@solentwholesale.co.uk 0845 643 5344 www.solentwholesale.co.uk dmshemel@dmsflooringsupplies.co.uk See page 29 for details DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.u Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk

THE STOCKLISTS April 2012

STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com see page 30 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk

Wessex Flooring Amesbury - see Floorwise p16

C. K. Davie Ltd Aberdeen - see Floorwise p16

Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com

C. K. Davie Ltd Dundee - see Floorwise p16

South West Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk Fitwell Flooring Ltd Redruth - see Floorwise p16 Fitwell Flooring Ltd Newton Abott - see Floorwise p16 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 29 for details STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com see page 30 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com

Scotland

Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p16

Wales Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk Roma Flooring Neath - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com

Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16

Carpet & Flooring Glasgow 0141 427 8456 glasgow@carpetandflooring.co.uk www.carpetandflooring.co.uk

floorwise National Network of Floorwise Distributors Acorn Carpet Accessories 16 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927

Neil Smith Ltd 3 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623

C. K. Davie Ltd 1 Aberdeen Tel: 01224 820077 Fax: 01224 822344

Provincial Floorcoverings Ltd 4 Belfast Tel: 028 9075 3202 Fax: 028 9075 3901

C. K. Davie Ltd 2 Dundee Tel: 01382 226533 Fax: 01382 226544 Fitwell Flooring Ltd 20 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 211162

Provincial Floorcoverings Ltd 9 Dublin 10 Tel: 00353 (0)1 626 3913 Fax: 00353 (0)1 626 3960 LoCall: 1850 445 746 (ROI)

Fitwell Flooring Ltd 19 Newton Abbot, Devon Tel: 01626 835935 Fax: 01626 834334

Provincial Floorcoverings Ltd 10 Limerick Tel: 00353 (0)61 227 100 Fax: 00353 (0)61 227 000 LoCall: 1850 445 745 (ROI)

Floorwise D & J Ltd 13 Southam, Warks Tel: 01926 814922 Fax: 01926 817899

Roma Flooring 15 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116

Floorwise (North East) 5 Ltd Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116

RPS Flooring 11 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931

Lee Floorstok Ltd 8 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241

Salesmark 17 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111

Lee Floorstok Ltd 7 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787

Wessex Flooring 18 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969

MCA Floorwise Ltd 6 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852

Woodall Brothers Ltd 12 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629

Mytton Flooring 14 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888

1 2 3

4 5

6 7 10

11 12 13

18 19

16 17

HEAD OFFICE Floorwise Group Limited, Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK. Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841

Award-Winning Flooring Accessories

GRIPPER

UNDERLAY

ADHESIVES & SCREEDS

PROFILES

www.floorwise.co.uk www.floorwise.co.uk •• www.carpetunderlay.net www.carpetunderlay.net www.signaturewoodfloors.com www.signaturewoodfloors.com •• www.siennawoodfloors.com www.siennawoodfloors.com 16

THE STOCKLISTS April 2012

Flooring factsheet Wool fibre THE BEST CARPET WOOL Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet. 100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home. THE BENEFITS OF WOOL CARPET Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years. Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

SAFE

DURABLE

Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer. Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly. Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites. Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.

EASY-CARE

COMFORT

British Wool The Planet Friendly Fibre for Carpet aboutwool.com THE STOCKLISTS April 2012

UNDERLAYS

CARPETS NATURAL/LOOPS Pendleton

50/50 Wool Loop Roll Size Full Roll EQ* Description

SAXONY DEVOTION NOBLESQUE SUMPTUOUS SENSATIONAL

30oz PP Saxony 45oz PP Saxony 55oz Saxony 58oz Saxony

80/20 WOOL TWIST NEW KILDARE BELMONT TWIST BELMONT SUPREME

50/50 30oz Twist 80/20 40oz 80/20 50oz

PP TWIST CABARET SALT N PEPPER TRIDENT HEATHERS VIVA TWIST VANTAGE

PP Twist PP Twist PP Twist PP Twist PP Twist

LOOP PILE AND CORD DIVERSITY PINCH FELT PINCH FOAM ROCKY HB ROCKY FB CANBERRA CORD TITAN CORD VARIETY

Loop Pile Needle Punch Cord Needle Punch Loop Pile Cord Loop Pile Cord Velour Gel Back Loop Pile Gel Back Loop Pile

CORMAR STOCKED APOLLO BERWICK 40 BERWICK 50 FOREST HILLS SUPER FOREST HILLS ELITE GLENDALE HOME COUNTIES HOME COUNTIES MALABAR NATURAL BERBER SUPER NATURAL BERBER ELITE NATURAL BERBER DELUXE NEW OAKLANDS NEW OAKLANDS NEW OAKLANDS PRIMO DELIGHT PRIMO PLUS PRIMO ULTRA PRIMO TWEED

Excellon Twist 80/10/10 40 oz Twist 80/10/10 50 oz Twist 50/40/10 32oz Twist 50/40/10 42oz Twist 50/45/5 40oz Twist 42 oz Twist 50 oz Twist 100% Natural 80/10/10 35 oz Twist 80/10/10 45 oz Twist 80/10/10 55 oz Twist 80/10/10 32 oz Twist 80/10/10 42 oz Twist 80/10/10 50 oz Twist Excellon Saxony Excellon Twist Excellon Twist Excellon Twist

DURALAY CONTRACT UNDERLAYS TREADMORE 11 m2 8.0mm SYSTEM 10 11 m2 10mm DURAFIT 650 15 m2 6.5mm DURAFIT 500 15 m2 5.0mm DEFENDER 15 m2 100lb HEATFLOW CARPET 15 m2 6.0mm HEATFLOW WOOD 15 m2 2.75mm TECHNICS 5 15 m2 5.0mm

Crumb Crumb single stick under 40m2 Double stick crumb Double stick crumb Flat sponge 0.80 TOG 0.75 TOG sponge carpet 0.35 TOG sponge laminate U/L Double stick sponge

CORMAR CARPETS AVEBURY HEATHER CLASSICS 40 HEATHER CLASSICS 50 TOWN AND COUNTRY

3/5 DAYS DELIVERY 100% Pure New Wool 80/15/5 40oz Twist 80/15/5 50oz Twist 80/10/10 60 oz Twist

FELT UNDERLAYS FELT 28 FELT 42 KENSINGTON DELUXE

Wool/jute felt 8mm Contract wool/jute felt 11mm Felt crumb rubber

BRANDED TOP END RUBBER SPONGE RANGE Textured Rubber Underlay ELITE 11 m2 129lb Waffle Rubber Underlay MAJESTIC 11 m2 135lb Waffle Rubber Underlay COLOURS RED 11 m2 135lb 2 Waffle Rubber Underlay WILLOW GREEN 15 m 90lb Waffle Rubber Underlay CRUSADER SUPREME 15 m2 100lb Waffle Rubber Underlay SUPREME LIGHT 11 m2 101lb UNBRANDED TREDAIRE SPONGE RUBBER Rubber Underlay AFS CLASSIC GOLD 15 m2 95 lb Rubber Underlay AFS SUPER GOLD 15 m2 80lb Rubber Underlay AFS STANDARD GOLD 15 m2 60lb WOOD FLOOR UNDERLAYS BOARDWALK (Timbermate) 15 m2 3.75mm COMFORT SILVER 15 m2 2.5mm

23dB Moisture Barrier 18dB PE Foam + Foil

TREDAIRE PU UNDERLAYS SUPER 8 15 m2 SUPER 10 15 m2 BRIO 15 m2 ZEST 15 m2 SOFTWALK 15 m2 DREAMWALK 15 m2 CONTRACT 9 15 m2 SENSATION 15 m2

Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Tredaire PU Contract PU Contract PU

8mm 10mm 8mm 10mm 9 mm 11 mm 9 mm 11 mm

15 m2 28oz 15 m2 42oz 11 m2 74oz

AFS Unit 4 Baird Road, Enfield, Middlesex EN1 1SJ Tel: 020 8805 8620 Fax: 020 8805 6840 Email: sales@afsenfield.co.uk

PLUS A VAST RANGE OF ACCESSORIES AND TOOLS FOR CARPETS AND LAMINATES Contact our sales office or your area representative for prices on any of the above ranges. We also offer a fast service on non stock items. Phone our showroom manager for prices and samples. Our latest price list is dated September 2011. REP DETAILS: Ashley Best Nick Hart Karl Goult Sales Office Eric Flowerday 18

Tel: 07976 916752 Tel: 07771 967609 Tel: 07957 685428 Tel: 020 8805 8620 Tel: 07826 649376

Surrey, South London Essex, East London North London, West London, North West London, Middlesex, Herts. Kent, South East London Bedfordshire, Buckinghamshire, Berkshire and Hampshire THE STOCKLISTS April 2012

Townshend T ownshend W Works orks Puxton Lane Kidderminster W orcestershire Worcestershire DY11 D Y11 5DF Sales: 01562 745000 Fax: F ax: 01562 7 732827

Come Back to Colour! Berkeley Axminster 80% wool / 20% Nylon a available vailable 3.66m & 4.57m 4.57m Range comprises 8 Designs All Stocked items Delivery 14 Days from Order

Variations Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 12 Designs 1-9080 T Torino orino - End of April All Stocked items Delivery 14 Days from Order

Precious Gems Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 5 Designs 2-3555 Garnet - End of April 3-3555 Sapphire - Mid May Stocked items Delivery 14 Days from Order

Wensleydale Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 8 Designs All items stocked Stocked items Delivery 14 Days from Order

Cornell & Stanford 80% wool / 20% Nylon a available vailable 4.00m 4.00m Range comprises 3 Designs La Lawnswood, wnswood, Wild Wild Beet Beet & Indigo Indigo Storm discontinued Stocked items Delivery 14 Days from Order

Camargue Axminster 80% wool / 20% Nylon a available vailable 3.66m Range comprises 10 Designs 2-7103 V Ventur entura - End of April 4 7052 V 4-7052 Ver erona - End of April Stocked items Delivery 14 Days from Order

New Afghan Axminster 80% wool / 20% Nylon a available vailable 3.66m

For each order invoiced from March 1st through to May 31st 2012 we will give you the chance to win up to

£100,000! &Žƌ ŵŽƌĞ ŝŶĨŽƌŵĂƟŽŶ telephone Kim or Kirsha now. ůƚĞƌŶĂƟǀĞůǇ ƐƉĞĂŬ to your local Bond tŽƌƚŚ ƌĞƉƌĞƐĞŶƚĂƟǀĞ for details.

Range comprises 4 Designs Sul Sultan tan discontinued Stocked items Delivery 14 Days from Order THE STOCKLISTS April 2012

• • • • • • •

40 colours on superb lectern 3 qualities – Diamond, Silver & Gold 80% Wool, 10% Nylon, 10% Polyester 4m and 5m widths 4 stacks of 18” x 9” samples 2 colour swatch books 9 coordinating stripes now available

This fantastic range is available for immediate delivery. Contact respective Brockway sales personnel for further detail. C U UK S ALES MANAGER: Steve Glover 07896 871 502 SALES TE AM: Dan Milstead Jon Ormrod Clem Eccles Hogan Enterprises Richard Venn Steve Perks S Simon Stead A Andy Finch Stuart Pollock

07841 565 349

Essex, Suffolk, South Cambridgeshire, Oxfordshire, Buckinghamshire, Beds, Hertfordshire, North London 07918 081 782 Lancashire, Cheshire, North Wales, Merseyside, North Staffordshire, North Shropshire, Derbyshire 00 353 86 609 6217 Northern Ireland 00 353 16234520 Republic of Ireland 07968 835 206 Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon, West Hampshire, Dorset, Channel Isles 07968 835 205 West Northamptonshire, Warwickshire, MidStaffordshire Wales SouthMidlands, Wales, Leicestershire, Herefordshire, SouthWorcestershire, Shropshire, South South Wales, Leicestershire, Herefordshire, South Shropshire, South Staffordshire Lincolnshire, Notts, Norfolk, North Cambridgeshire 07968 835 204 Yorkshire, North Humberside, Lincolnshire, Notts, Norfolk, North Cambridgeshire 07970 693 752 Sussex, South & South West London, Surrey, Kent, Berkshire, S.E. London 07854 580 658 Scotland, Cumbria, North East England THE STOCKLISTS April 2012

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!! 020 8443 3322 Columbia Flooring plc

Trade Show Rooms Available • Specialist advice and terms available on contract enquiries • TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY

THE STOCKLISTS April 2012

Tel: 0208 443 3322 Fax: 0208 805 2346 Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon 21

We all try harder. We k Scotland

GEORGE WISELY M: 07967 148665 SCOTTISH SALES DIRECTOR george.wisely@furlongflooring.co.uk

COLIN RICHFORD M: 07970 163372 WEST SCOTLAND colin.richford@furlongflooring.co.uk

North West

ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER alan.cheetham@furlongflooring.co.uk

BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES bob.christie@furlongflooring.co.uk

CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST craig.melling@furlongflooring.co.uk

Wales & South West

BEN THOMAS M: 07794 048809 MID & WEST WALES bthomas@furlongflooring.com

JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE jbrimble@furlongflooring.com

TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE tbailey@furlongflooring.com

STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL swaithman@furlongflooring.com

Wood Floor Specialist

JOHN POWERS M: 07792 477312 SALES MANAGER BEDS, BERKS, BUCKS, HAMPSHIRE, MIDDLESEX, NORTHANTS, OXON, W&S LONDON, SURREY, DORSET johnpowers@furlongflooringltd.co.uk

RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGER NORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT, SUSSEX & HERTS richardrichman@furlongflooringltd.co.uk

The Regency range of stain-resistant carpets ticks all the boxes:

quality choice availability service price THE STOCKLISTS April 2012

know you have a choice!

CAREFREE Carpets are distributed by

Yorkshire & North East

DES BEST M: 07968 828516 NORTH EAST/EAST COAST des.best@furlongflooring.co.uk

RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS ray.andrew@furlongflooring.co.uk

REG SYKES M: 07973 403450 SOUTH YORKSHIRE reg.sykes@furlongflooring.co.uk

Midlands

CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS chris.allcock@furlongflooring.co.uk

MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE mike.shutt@furlongflooring.co.uk

MARTYN REA M: 07968 324598 LEICESTER/WARWICKSHIRE martyn.rea@furlongflooring.co.uk

London

JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) johnakien@furlongflooringltd.co.uk

IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE iancollacott@furlongflooringltd.co.uk

DARREN SPENDIFF M: 07791 890861 KENT darrenspendiff@furlongflooringltd.co.uk

RAYMOND SMITH M: 07816 217565 ESSEX raymondsmith@furlongflooringltd.co.uk

DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE darenstedman@furlongflooringltd.co.uk

South East

PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS paullovell@furlongflooringltd.co.uk

IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX ianrobertson@furlongflooringltd.co.uk

TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS tonyconway@furlongflooringltd.co.uk

Seeing is believing

Central contacts

Customers can buy with confidence when they see the Carefree cleanability in action with the new video units for your existing Regency POS systems. See our range selection in next monthâ&#x20AC;&#x2122;s issue...

London Sales tel: 01322 628707 fax: 01322 698733

THE STOCKLISTS April 2012

Preston Sales tel: 01772 696787 fax: 01772 311921

PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25) peterfletcher@furlongflooringltd.co.uk

Newport Sales tel: 01633 283959 fax: 01633 275454

Email: enquiries@furlongflooring.co.uk

www.regencycarefree.co.uk 23

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk Edel Telenzo Carpets, 2- 4 Southgate, Elland, West Yorkshire, HX5 0BW.

IT’S TIME TO SHOW OFF THE NYLONS! Most of you might think of us as a supplier of middle to high end loop pile carpets in wool and wool mixes, but since Edel and Telenzo came together as part of the Edel Group, we’ve also been producing some fabulous nylon qualities as well – so much so, we’ve just put together a special product and price list focussing specifically on our polyamide and Edelon ranges and we’re supplying on demand 45x 45cm wall samples (ask your agent for more details). All these qualities are now available in cut lengths as well as rolls. Some of these products are already doing really well – Wild Romance and Verdi, specifically. We’ve high hopes for the gorgeous Amore – which, says our own Lesley Inman “is like walking on silk!” – and also Gloss and the new Malta. Plus, we’ll be introducing another new nylon product in the summer, which promises to be “totally different”. With a pile weight of 2000gsm, Amore is a really luxuriantly thick deep cut pile quality but being made from high grade polyamide 6.6 yarn – the very best you can buy – it’s also fantastically resilient! Says Lesley, who has Amore in her living room: “When I moved an extremely heavy bookcase to vacuum after about six months, the carpet bounced back in place with just the touch of my hand – amazing!” It’s Scotchgarded, Action back, 4m wide only and available in six colours – Parchment, Seal, Ash, Expresso, Quicksilver and Ink.

Wild Romance

Gloss is a heavy duty 1/10th gauge level loop pile quality. Pile height is just 3.7mm but as the name suggests this is a beautiful, high lustre yarn, which looks so superb it’s available in 18 rich colours some samples are shown above.

Super soft Wild Romance is a slightly lighter weight option – at 1440 gsm pile weight – and consequently comes in both four and five metre widths and a broader colour bank of 15 shades. Verdi is a luscious, luxurious 3/8th gauge twist shine but also very hard wearing. It comes in 12 great colours – Alabaster, Ash, Chartreuse, Silver, Turquoise, Framboise, Hot Pepper, Otter, Graphite, Chocolate, Aubergine and Black.

with a 36mm pile height and a lustrous

COMING SOON Look out also for another new product, Malta, another cut pile option but with a very fine gauge, almost frisee construction. It has a beautiful colour bank of 11 shades.

Verdi

OUR SALES TEAM Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, Middlesex, Sussex, Kent John A Constable T: 01622 685397 M: 07836 734322 E: john@jcagencies.co.uk Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: alsopagencies@yahoo.co.uk Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: a.b.hart@btinternet.com Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 E: jim.osborne@sky.com Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: niallmartin@msn.com South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: adj.agencies@btinternet.com Lancashire, Cumbria & Isle of Man John Rostron M: 07973 733208 E: johnrostron@aol.com East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: jonathanhart66@hotmail.co.uk West Midlands, South Wales (Wholesalers) Paul Brewer T: 0121 4277117 M: 07798 745181 E: paulbrewer1@hotmail.co.uk Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 E: carpetphil@aol.com North East Rebecca Gibbons M: 07970 491215 E: rebann2@btinternet.com Scotland Tim Tindal T: 01436 671421 M: 07836 705620 E: ttcarpetagencies@aol.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: john_eastlake@hotmail.co.uk Northern Ireland Gary O’Boyle M: 07831 220675 E: goboyle@ntlworld.com

YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989 E: l.inman@edeltelenzocarpets.co.uk THE STOCKLISTS April 2012

THE STOCKLISTS April 2012

Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: sales@masterweaver.co.uk Info: info@masterweaver.co.uk

Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst

Modern carpets manufactured using traditional values

Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Wilton Contrast

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Merlin Range Our Axminster Merlin range features 10 vibrant and light colours and is made out of 80% New Wool and 20% Nylon, ideal for commercial as well as domestic markets. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1187 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.

Axminster Contrast

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions. Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Axminster Marble Planet

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England 26

THE STOCKLISTS April 2012

‘Well! Winter is rolling into Spring and there is an eager sense of anticipation here at Rackhams, our sales team are hard at work, our new products are coming on stream, and it’s ‘all systems go’!

GRAPHICS / CONTRACT GELS

TWISTS - STAIN RESIST

VINYL / SMOOTH FLOORING

Arena Endurance Scala Sentinel

Balmoral Briar Twist Chislehurst Clyde Desert Twist Deluxe 4&5m Dublin Twist 2011 Easy Heathers Expressions Fairfield Supreme 4&5M Heathertwist Design Heathertwist Supreme 4&5m Helmsley Moorland Twist Pembridge Twist Rhapsody Salt ‘n’ Pepa Somerset Startwist / Startwist Supreme 4&5M

Blackjack Casino Royale Chequers Eclipse Eclipse 2012 - Part I Eclipse 2012 - Part II Mojo Mojo 2012 Puregrip XL Suregrip XL Thunderball

NATURAL EFFECT Agadir Ancona Autumn Sunset Cashmere 4&5M Country Treasure 4&5M Challenger Berber Gold Fields Hopscotch 2012 Houndstooth Tweed Ivory Coast 2012 London Life 4&5M Promenade Rustic Treasure San Salvador 4&5M Shetland/Shetland Design 4&5M Woolweave 4&5M

SAXONY / SHAG PILE Chamonix Cleopatra Eminence Half Century New Century Nobility Saxon King Supreme Elegance Tennessee

CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Bolero Explorer Hippo Mat Gala Linea Magnum Mat Magnus Mat Scorpio Supacord

CARPET TILES

TWISTS - WOOL Citation Twist Discovery 4&5M Eden Twist 30/40/50 4&5M Iconic Twist 40/50 4&5M Paramount 30/40 4&5M Rosemount Twist 4&5M Super Sixty 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M

Bedford Cord Capital Plus Heuga 727 Magnesium Neutron Positron Proton Quark

Call now to receive a copy of our latest Winter special price guide!

VELOUR / VELVET Designers Dream

WILTON Parallel Lines Renaissance Ultimate Wilton Oakland

We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

Stop preSS – ‘excitement ruleS here at rackhamS with the imminent arrival of citation twiSt, a claSS leading 50/50 wool twiSt pile. we were already buzzing with the Stir cauSed by our promotion on our ‘eminence’ range, perhapS the cheapeSt high quality Saxony currently available in the uk! and there’S more…… our Spring collection iS being readied, with new carpet rangeS and a total refreShment of our vinyl collection. one more thing to Say... Stand by for action! – Stop preSS

Area Sales Executives Ian Pullinger London N,W, NW & E Postals, Essex & Middx (Within M25) 07881-502506

James White London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845 THE STOCKLISTS April 2012

THE STOCKLISTS April 2012

DID YOU KNOW? STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) 08454 341000 08454 342000

NEXT DAY DELIVERY STS GOLDLINE STOCK CARPETS Abbey Twist 30/40 Aston Twist Bernwood Design Bernwood Twist Bernwood Supreme Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Chislehurst Fairfield Creation Fairfield Supreme Gladiator Supreme Harrier Felt Harrier Gel Harrier Supreme Gel Heathdale Medicare Multicare Classic New Valley Twist Orinoco II Ravensbury Twist 32/40/50 Scala Serenity Supersava Elite BALTA STOCK CARPETS Gala Cord New Shepherd Twist EDEL TELENZO Fleur Hercules Lawrence Lima Puma

LANO STOCK CARPETS Bolero Chislehurst Fairfield Creation Fairfield Supreme Heather Twist Design Heather Twist Supreme Pembridge Twist Sapphire Scala Startwist Startwist Supreme CORMAR STOCK CARPETS Apollo Berwick 40/50 Forest Hills Living Naturals Malabar Textures Natural Berber Twist New Oaklands 32/42/50 Primo Delight Primo Plus Primo Tweeds Primo Ultra Town & Country BEAULIEU INTERNATIONAL Dublin Elite Ranger FIBRE BONDED Ecocord Supacord

CARPET STOCK TILES Ascot Beckenham Cheltenham Clipper II Croydon Croydon Stripe Heuga 727 (Interface) Keston Latour (Gradus) Saturn Series Collection (Interface) STOCK UNDERLAYS Blue Heaven Cirrus Cloud Nine Contract Cloud Nine Super Contract Cosi 8mm & 10mm Cumulus Durafit 500 Durafit 650 Goldtred Collection Heatflow Collection Nimbus Willow Green Roma Silver Lining Tredaire Elite Treadmore

AREA MANAGERS - NORTHERN

REGIONAL MANAGER - NORTHERN

AREA MANAGERS - SOUTHERN

Dave Lowman 07500 847758

Rachel Sherwood 07801 762724

Mirka Mihulcova 07500 847566

North/East London, Beds, Bucks, Herts, Middlesex, Northants, Warwickshire, Wiltshire, Gloucestershire

South/West London, W Sussex, Berks, Hants, Surrey

Phaedra Duncan 07738 329714

REGIONAL MANAGER - SOUTHERN

Berkshire, Oxfordshire

Dana Baldock 07801 762725

Steve Osman 07919 128401

Vicky Langley 07962 646847 Surrey, W Sussex, Hants, South/West London

Paul Jeffery 07717 218024 South/East London, Kent, E Sussex

Essex, Cambs, Suffolk, Norfolk

THE STOCKLISTS April 2012

Weston Hammer UK 16/17 Byford Court Hadleigh IP7 6RD Tel: +44 (0)845 644 9090 Fax:+44 (0)845 644 9191 info@westonhammer.com www.weston-carpets.co.uk

New stands We are pleased to announce the arrival of two new in-store display stands that hold all of our collections. If you are interested in having one of these units, please contact your local sales agent or our sales office.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths. Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths. Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile. Supreme Boucle Our best selling level loop 100% Wool product available in 12 up to the minute colours in both 4m and 5m widths.

Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths. Royal Velour A luxurious velour in 80% Wool/20% Nylon in 5m wide. Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles. The Stone Fibre Collection Our unique flat woven quality in many fashion styles and colours available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

Bespoke Design carpet from Hammer Carpets You may not have heard of them but Hammer Carpets in Denmark are the worlds largest manufacturer of Colortec bespoke design carpets in the world. Colortec is a state of the art tufting machine that uses computer controlled technology to manufacture any design in a maximum of 8 colours. This tried and tested manufacturing method is up to 10 times faster than Axminster and exactly replicates the appearance, unlike a printed design carpet. If you would like more details of this type of carpet and to find out how competitive and easy to use it can be then please call your Sales Agent or our Sales office who will be happy to help.

OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mrs Jac Hayman Tel: 07815 785801 Contract Sales East Anglia. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire.

THE STOCKLISTS April 2012

Mr John Hinchliffe Tel: 07774 990359 North Wales, Cumbria, Manchester, Liverpool. Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands. Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland.

Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country. Mr Steve Fletcher Tel: 07831 818989 Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.

Please visit our website at www.weston-carpets.co.uk for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team

The online survey takes less than four minutes and it’s anonymous and doesn’t need any form filling. Please help us inform the industry.

retailers respond to industry issues

Ample samples? Is the industry getting it right in providing sampling to consumers? Sampling is a key part of the sales process - keeping customers interested and engaged by following through from their visit to your store. But the current situation is mixed with different approaches by different manufacturers including in-store sample swatches and next day postal services. But some retailers still take the scissors to their pattern books to send consumers home with a piece of the carpet or vinyl. It’s a major expense for the trade so we need to get it right. What can be done better? Do new ranges get sampled quickly enough? Do sample services direct to consumers help or hinder? Inform the industry and tell us what you think. Join the debate...

Visit www.thestocklists.com and click on the survey banner to take part.

Flooring Forum - Join our panel

The Forum is the platform for retailers to respond to trade issues and inform the industry about the problems and opportunities they face on the High Street. You can join our online survey panel and you’ll be invited every two months to contribute your views - it’s anonymous so you can say exactly what you think. To join the panel, visit www.thestocklists.com and click on the Online sign-up button.

You can create a carpet website for your business in

5 minutes. We’ll have it online for you within

5 days.

If you don’t like it, it will cost you

nothing.

If you do like it, it will cost you

£390 + £90/year.

Fill out a form for five minutes and we’ll have a good-looking flooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever! Flooring stores don’t generally need anything too fancy – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional. * The site takes a bit longer to set up if you already have a website or address. A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT). Check out what your site would look like at www.thestocklists.com/floorsites or contact David Spragg at davidspragg@thestocklists.com or call 01845 573241.

NO OBLIGATION ‘TEST DRIVE’... We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose! 32

THE STOCKLISTS April 2012

2 April 2012

FlooringNews Soft and sustainable Providing a new level of softness for stain-resistant carpet, a remarkable new fibre has been launched by Mohawk. Featuring in the brand new American Legacy collection, EverStrand XtraSoft is made in part from recycled plastic bottles, joining Mohawk’s growing band of recycled content fibres and brings incredible softness. With the attractive benefits of the consumer recognised Scotchgard Protector Advanced Repel Technology, American Legacy is available in three qualities; American Design, American Style and American Trend, all available in 14 colours including sophisticated and mature neutrals and impact colours in red, black and purple. With a luxurious deep cut pile, with carpet thickness ranging from 18 to 25mm depending on quality, the American Legacy collection accentuates the softness of EverStrand XtraSoft, providing a carpet that offers a high level of underfoot comfort and excellent performance thanks to the natural qualities of the fibre. “The American Legacy collection is the first available in the UK with the latest incarnation of our EverStrand fibre,” explains vice president UK, Ireland and South Africa, Howard Lindsay. “Featuring on its very own POS unit, the collection provides consumers with everything they could want from a carpet – recycled content, durability, stain resistance, comfort and great style – and it is sure to make a great addition to any store.” American Legacy is backed by a lifetime stain resistance warranty and 10 year abrasive wear, texture retention, soil-resistance and manufacturing defects warrantees. The dedicated display unit features a clever recycling process bottle that helps to explain how EverStrand Xtrasoft is made and the benefits of choosing the American Legacy collection. T 01480 479830

www.themohawkgroup.com

Fascinating fashion Vorwerk Carpets is gearing up to launch a brand new Fascination collection this May, giving retailers the opportunity to take advantage of one of the most forward-thinking collections of residential carpet currently available. Bringing together four design ‘worlds’ in Universal Gloss, Balanced Pureness, Private Treasures and Design Unlimited, the new Fascination collection promises an exciting mix of texture, colour, pattern and even shape! “The excitement around Vorwerk HQ about the new Fascination collection is tangible and among updates to existing favourites we’re introducing some great new styles, so I can’t wait to give retailers the lowdown this May,” explains Ian Hammond, sales director UK, Vorwerk Carpets. “Created around the idea of ‘worlds’ which allow designs colours and textures to flow and intersperse with each other, rather than the restrictions imposed by product collections, the new Fascination collection is going to reaffirm Vorwerk into the world of home fashion once again.” The Fascination collection will be available to retailers from May and Vorwerk will be updating the tower displays accordingly. Retailers will also be able to benefit from a striking new display unit that catalogues high points of the collection in full size sample cards, with large size feelers underneath. T 020 7096 5090

from The Stocklists

www.vorwerkcarpets.co.uk

April 2012 33

News

Polishing the crown Keeping its retailers up-to-date and in touch with the latest in interior styles, Crown Floors is revamping its line up and updating in-store displays with seven fresh ranges. In line with customer research and responding to market shifts, Crown Floors is adapting the outlook on many of its collections. Introducing refined colour palettes, textures and qualities the new-look collections promise to provide even more alluring appeal to a wider range of audience. “There is no better proving ground for carpet than on the shop floor and at Crown Floors we are constantly in-touch with our retailer network to find out what is working and more importantly what isn’t,” explains James Caldwell, sales co-ordinator, Crown Floors. “With the introduction of these new ranges, we are making sure that Crown Floors delivers retailers a more refined product mix that will help to separate the brand from others in store and provide a clear reason for choosing Crown Floors.” Crown Floors displays will be updated over the course of the next months with on-trend ranges such as Alderley Edge, Dapdune Wharf and Wembury Bay in a mixture of stainresistant polypropylene and 100% pure new wool. T 0800 0773301

www.crownfloors.co.uk

Luxury look

Rug challenge for students

Lano Carpets has introduced a stunning new display unit for Ultimo as it revamps the high-end lifestyle collection for modern audiences. Keeping the familiar black colour of the previous stand, the new stand pushes forward with brand new lifestyle imagery that sets the Ultimo collection as a stylish and exclusive take on carpet for the home. Featuring an overhauled collection, including the introduction of Bamboo, three Lanoset stainresistant qualities and a mixture of hardwearing branded polyamide and luxurious wool carpets, Ultimo now provides true opulence to suit any home. The new POS is capable of holding eight ranges with large samples in combination with matching swatches that offer more colours, allowing retailers to tune the display in accordance with the texture and colour tastes of their customers. Occupying a relatively small footprint, but with a commanding brand presence thanks to striking graphics and its contemporary look, the new display will boost the in-store presence of Ultimo, pushing the cut length service to the fore. “The shop floor is an increasingly confusing place to be and the new Ultimo POS provides retailers with an excellent focal point that is sure to provide a come-to point for consumers,” says Birger Karlsson, UK and Ireland Sales Manager. “With the variety and flexibility of the Ultimo collection, retailers can fine tune the display to accurately pinpoint the tastes and expectations of their customers, showing the ranges, colours, feels and price points they feel will provide the most response. There is also plenty of storage to keep samples that aren’t on display, meaning that any interest in Ultimo can be turned into an opportunity to generate revenue.” T 00800 5266 5266

34 April 2012

www.lano.com

GoodWeave UK has officially launched its annual design competition where design students from all over the UK and Ireland are invited to create a hand-knotted rug with distinct commercial appeal. The competition, cosponsored by Jacaranda Carpets and WovenGround, aims to encourage young designers to think seriously about ethical manufacture, right from the start of their careers and to highlight GoodWeave’s work to end exploitative child labour in the rug industry. This year’s brief is called Retro Funk and draws on illustrations, textiles and ceramics from one of the most iconic design eras of all – the 1960’s and 70’s. Entrants are asked to take inspiration from patterns created by illustrious names such as Charley Harper, Lucienne Day, Marian Mahler and Marimekko to design an original retro style of their own. The winner receives a design fee and will see their design made into a high quality rug, hand-knotted in silk and wool to be retailed by Jacaranda and WovenGround. With more and more people demanding ethically produced goods, GoodWeave’s charitable work is more important than ever. Samantha Towle, Executive Director of GoodWeave UK says the design world has an important part to play: “It is vital that design students are not only trained to create innovative products but are also made aware that as a designer their responsibilities extend beyond the visual and include supply chain ethics. This competition introduces students to the reality of the exploitation of children in the rug industry and will hopefully plant the seed that they can make a positive difference if they source and purchase responsibly and ethically throughout their careers. “ The competition closes Friday 18 May. The winner and up to six runners up will be announced by GoodWeave UK at the end of May, followed by the unveiling of the winning rug at Decorex International in September. Full details www.goodweave.org.uk

FlooringNews

from The Stocklists

April 2012 35

News

Fun of the Fairfield Lano has announced the introduction of an exciting new carpet to its Easy Care collection in Fairfield Creations. Featuring four stunning multi-tonal stripes with eight matching bestselling plain shades, Fairfield Creations brings luxury thanks to its deep pile. Married to ease of maintenance and backed by a 10year stain resistant warranty, Fairfield Creations is the ideal carpet collection for fashion-conscious homes. Consumers can use the four-metre wide stripe design to create stunning feature rooms while matching it perfectly in other areas with four or five-metre wide plain shades from the same colourbank. Made in a 35oz/yd2 weight, the carpet is suitable for all areas of the home: “We wanted to create a collection that gave consumers the confidence to use patterned carpet,” comments Birger Karlsson, UK and Ireland Sales Manager. “By matching plain colours to a stripe design and placing them all in one collection, consumers can choose the stripe for feature rooms, quickly and easily matching it to a plain style for others areas. Of course, with the collection designed for use throughout the home we’ve given Fairfield Creations universal performance and made it part of the Easy Care collection, for worry free living.” A 1/10th gauge cut pile construction gives Fairfield Creations the fineness of yarn to achieve the beautiful stripe effect, positioning the range against expensive wool loop and low-end polypropylene loop stripes in the market. With a 25cm pattern repeat, the carpet will also appeal to fitters looking for an easy to install stripe. T 00800 5266 5266

www.lano.com

A closer shave Underlayman Carpenter UK has appointed Peter Podesta as southern sales manager within its underlay division. Peter, 52, brings with him a wealth of experience having spent 25 years working within the flooring industry for some of the major UK and European players. Helen Rowberry, national sales manager for Carpenter Underlay said: “As the world’s largest producer of polyurethane carpet underlay, we are pleased to welcome Peter to the team, where his experience within the industry will help us to drive our business forward.” When not on the road, Peter lives in Kent with his wife and two children where he is a keen sportsman, particularly enjoying cricket, football and tennis. T 01457 861141 www.carpenter.ltd.uk

Saving time on-site when installing floorcoverings of all kinds, door trimmers have become a regular item in many installers’ toolboxes and Floorwise has introduced an updated DS 5000 Gulliver model that takes functionality and ease of use to the next level. Featuring a powerful 1700W motor, the DS 5000 Gulliver features two graduated columns that guide the base plate, making it easy to trim the door to the exact height of the flooring being installed (from 8-55mm). The frontal base plate has been designed to provide maximum stability, while the motor spins the blade at a healthy 4900RPM to provide a clean cut free from splinters and scratches. The Gulliver DS 5000 can be used either horizontally or vertically and an unusual offset motor layout allows easier penetration into wood at steeper angles. Weighing just 8kg, the DS 5000 features a double insulated motor and an integrated safety switch that prevents accidental switching on, while the blade remains protected at all times thanks to a sliding cover. Supplied in its own wooden carrying box, the DS 5000 Gulliver joins Floorwise’s extensive tools and sundries portfolio that features some of the best quality floorcovering specific tools on the market. Available from a nationwide network of Floorwise distributors, the DS 5000 Gulliver is one of the most technically advanced door trimmers currently on the market. T 01509 673974 www.floorwise.co.uk

36 April 2012

FlooringNews

from The Stocklists

March 2012 37

News

Wood makes its mark Featuring in the ‘Privilege’ family of products, Woodmark SR from Leoline provides beautiful wood effect cushion flooring for the home. With a 10-year guarantee, the collection provides attractive benefits such as the Superguard PU wear layer treatment for easier maintenance and Mechanical Emboss technology for a more realistic surface texture. With a compact backing and 0.25mm wear layer, the Woodmark collection is suitable for Heavy Domestic use. Featuring the UK’s top selling oak décor in Aspin as well as Spotted Gum, a fast-selling walnut inspired décor, and capturing tones from light washed greys, through honeys and into darker richer woods, the Woodmark SR collection is ideal for retailers looking for a rounded collection with widespread consumer appeal. Suitable for use with underfloor heating and providing 16dB of sound insulation, the all-rounder will suit consumers looking for high specification durable flooring for their home: “The Woodmark SR collection has been developed and refined to offer consumers a collection that is mature in its look and powerful in its performance,” says Caroline Wille, product manager, Leoline. In two, three and four-metre widths, Woodmark SR has established itself as a key collection for Leoline and joins Stonemark SR and Quartz Pro PU as among the most durable and innovative products on offer from Leoline. T 0800 032 3970

www.ivcgroup.com

Folk like oak Among the most popular solid wood flooring on www.ukflooringdirect.co.uk, Solid Rustic Oak Brushed & Oiled 150mm flooring from the Florence collection proves that oak is still a best seller. With a wide collection of solid wood flooring, UK Flooring Direct can fulfil most requirements, whether whitewashed timber in Florence Solid White Oak or almost black in City Solid European Onyx Oak. In fact there is an emerging trend for these styles, but as Josh Ashby, product manager explains, natural looking oak is still the floor to be seen with: “Our website serves both homeowners and installers so it’s an excellent gauge of how the market is unfolding and while we are seeing an increase in white and black tones it is clear that natural oak is still the most popular finish. Whether lacquered or brushed and oiled, consumers and end users seem to love the warmth and character of oak. In fact, we are finding the more characterful grains popular, with most floors having a rustic edge to them.” With the excellent value of the Florence collection, Solid Rustic Oak Brushed & Oiled 150mm comes in varying plank lengths from 400 to 1500mm, with an average length of 700mm. Features a durable 7mm sanding layer that means the floor can be sanded and re-finished up to nine times and each plank features bevelled edges for a more rustic look. T 0845 287 5623

www.ukflooringdirect.co.uk

Smooth and swift With resilient flooring designed to add style, comfort and performance in a range of environments, Itec Contract Floors is providing contractors right across the UK with fast access thanks to a nationwide network of distributors. In as little as 24 hours, contractors can benefit from the Concept Wood, Tile, Granite and new Cemento, Atom, Penta, Silento and Planet ranges, enjoying the versatility, style and value of the entire Itec Contract Floors product portfolio. With tailored solutions for schools and healthcare to retail applications and leisure environments, Itec Contract Floors is already a favourite with many contractors: “As part of one of Europe’s largest vinyl floorcoverings manufacturers, Itec Contract Floors has developed a range of products that can provide contractors with a floor for every need, backed by excellent levels of technical support and with the ability to be either hot or cold welded. And with a network of distributors throughout the UK providing quick and easy access to our range of resilient flooring along with a growing sales force on hand to help, Itec Contract Floors is a dynamic partner,” says Jason Barrett, national sales manager, Itec Contract Floors. Itec floors feature a range of innovative technologies such as Hyperguard Pur reinforcement and are suited to very heavy commercial and light industrial usage classifications. Available in two and four-metre widths all Itec Contract Floors are rated R10 for slip-restraint and meet stringent VOC emission standards. T 00 32 5665 3211

38 April 2012

www.ivcgroup.com

FlooringNews

from The Stocklists

April 2012 39

News feature

Spring in their step Brintons velvets have a complete makeover this spring - 18 new colours are added across the collections, meaning that there really is only one place to look when selecting the perfect carpet. Each velvet collection has its own unique finish and appeal, all woven in England by Brintons. Majestic, Brintons most luxurious velvet encapsulates timeless, iridescent glamour. Sophisticated and indulgent, new colours include Polished Silver, Frosted Diamond and Gentle Chenille. Sumptuous to touch, this elegant palette works in harmony with many of Brintons axminster designs. Kelly Butler, Brintons Design Manager demonstrates, “See how Gorgeous Plum and Abbeyglen Fermanagh Plaid make a perfect marriage”. Also new is Candlewax a tasteful warm neutral, and Mulberry a rich tawny hue that works beautifully with slate greys.

Majestic, Gorgeous Plum

True Velvet incorporates all of Brintons quality and delivers it with a fresh individual style. Pure iterations of colour create lighter and brighter hues. Kelly explains, “New shades include Almost Green and Trenchcoat, these sophisticated chameleon colours allow ageless style and freedom to decorate.” True Velvet is super smooth and a delight to decorate with, the new Tutti Frutti, Sweet Potato and Custard Cream colours are simply joyful. Kelly predicts, “chic dark neutrals will continue in popularity, this season Brintons introduce Space, a wonderfully versatile new grey”. Finepoint bridges Brintons velvet and twist collections. Subtle texture and the inclusion of heathers make Finepoint incredibly adaptable. New colours, Seurat Marble and Constable Millstone echo natural elements.

True Velvet, Almost Green

Kelly comments: “Tones are tawny and dusty, the new Lowry Russet and Kandinsky Grape work beautifully with greys, whilst the subtle and hazier hues of Churchill Dusk and Salvador Ash provide shimmer and contrast” Brintons Retailer Sales Line 01562 748000 Consumer Helpline 0800 505055 www.brintons.net

“Each velvet collection has its own unique finish and appeal, all woven in England by Brintons.” Majestic, True Velvet and Finepoint are all available in 4.57m, 3.66m and 0.91m widths, and are suitable for Extra Heavy Domestic use. Woven with Brintons 80% wool 20% nylon blend ensures lasting comfort and wear.

Over 50 leading brands

Finepoint, Churchill Dusk

at the

To apply online visit: www.bgnfs.co.uk

Wednesday 16 May 8.30am - 5.30pm Cranmore Avenue, Shirley, Solihull, W Midlands, B90 4LF 40 April 2012

FlooringNews

Flower on Flooring News News Made to measure While all retailers know the benefit of having a diverse selection of stock to appeal to all customers and budgets, the ability to provide bespoke carpet can allow them to move into new areas and provide customers with truly unique product.

Brontë’s specialised embossed plus corner

Technology is playing its part in this, with Axminister Carpets’ online Carpet Design facility illustrating the point, aimed at small hospitality and business owners seeking to create their own flooring. Richard Lawrence, Axminster Group Head of Marketing, says: “The facility guides you through the design process, from selecting the pattern, creating your own colourway from a palette of 32 colours and then visualising how your carpet would look in a variety of 3D roomsets. From just 100m2, business owners, or even home owners, can create a beautiful semi-bespoke axminster woven carpet that perfectly matches to their interior, or that sets the scene for future refurbishment.

Managing Director Andrew Broughton said: "We have specialised in producing made to measure carpets for 30 years now and at the better end of the market there is still strong demand for quality carpets with no joins. We can manufacture carpets to the size and shape of the room, in one piece, with no joins and very little waste. We are proud to be one of the very few genuine custom made manufacturers left in the UK." Axminster’s online Carpet Design facility is a key innovation

“Whether classical, contemporary, floral or geometric designs, businesses can find an ideal pattern and recolour it so that the effect can either be subtle or bold.” Mr Lawrence states that while semi-bespoke is becoming more popular, the process can be time consuming. “We appreciated that many small business owners had neither the time nor inclination during the day and so we made the process more accessible by turning it into an online tool that can be used easily, anytime and with great results,” he says. Experience is obviously essential in this area and Brontë Carpets refers to its 30 years of producing high quality, custom carpet in plain 100% wool and plain 80/20 wool/nylon, also specialising in hand crafted inlaid and carved borders. Every order is custom made to the colour and size of the room and any colour can be specified via Bronte's special dye service, with carpets supplied to any width, from a stair runner up to 12m wide with no joins. It also offers a made to plan service, including ‘L’ and ‘T’ shapes to further reduce wastage.

42 April 2012

Victoria Carpets offers both residential and contract sectors a choice of either tufted or wilton bespoke carpets and plans to introduce a dedicated contract sales team. One difficulty to overcome is that retailers and contractors believe that they need to order large quantities for a custom carpet, which is not the case, the company states. For example, in a tufted graphics design, produced in up to 10 colours and up to 4m wide, it only needs orders of 300 sq m. For its Jacquard Brussels Wilton, the company offers a wide choice of widths and styles and orders of as little as 50 sq m. Richard Meager, Jacaranda Carpets Managing Director, says company growth is due to the flexibility, advice and support provided. "On the carpet side we can colour match Jacaranda's Heavy Velvet broadloom, but it is on our bespoke rug business that growth is greatest. We have loyal retail and interior design customers who regularly use Jacaranda's Himalayan hand-knotting service to make rugs to their own unique designs, others who alter or re-colour Jacaranda designs to suit particular projects.” Hand-woven rugs in natural tones and textures are offered, with customers also choosing broadloom textures for use in rugs, which can be hand-finished in India, or cut to size and bordered in Britain.

FlooringNews

by Dennis Flower Cavalier focuses on quality and attention to detail

"We have just opened a new showroom in The Design Centre Chelsea Harbour, to satisfy customer demand for a destination where they can view and receive advice on the bespoke opportunities offered by Jacaranda Carpets," says Mr Meager. Long experience is also utilised by Cavalier Carpets, with custom carpet production supplied to clients around the world, from private houses to cruise liners. Service, quality and timescales are all paramount and all the ‘i’s have to be dotted and ‘t’s crossed before embarking on custom projects. “Any small issue at the outset can become a huge problem further down the line. There is no quick fix for anything in contract. One order won, is just that! At Cavalier we focus on the long term, wanting the customer of that one order to become a returning customer in the future,” says Hans Lowe, Cavalier Sales Director. “The key to a custom production department is a long term strategy. Contract work will always bring peaks and troughs to production, the skill is to smooth them out as much as possible. The 'four corners of the globe', need to be smoothed round as much as possible,” he says.

Heckmondwike’s impressive installation at Malcom Arnold Academy

Abby Chandler, Heckmondwike Marketing Manager, says: “In today’s competitive marketplace, specifiers are constantly looking for ways to differentiate their projects and custom flooring is an eye-catching and effective way of creating an individual ‘stamp’. End users too are increasingly asking for bespoke carpet designs – whether that’s to create a bright and creative learning environment in a school, for example, or to maintain a strong sense of brand identity for a corporate client. “Fibre bonded carpet presents an ideal opportunity for custom installations, as the robust construction enables a wide variety of colours to be cut and laid together to create intricate designs, with no danger of fraying. This is also a popular choice for entrance areas and a growing number of organisations are choosing to incorporate a logo or other bespoke design into their entrance flooring, to really emphasise branding messages from the moment a visitor sets foot in the building,” Ms Chandler concludes. Signature Carpets, currently celebrating 30 years in the supply of bespoke, hand-tufted rugs and carpets, has seen increased demand for individuality and says subtlety does not have to be sacrificed. “Careful use of colour and design to reflect interior design statements is one emerging alternative to high impact statements of personality,” says Stephen Garrod, Managing Director. “Drama in deep colours is now more likely to be reserved to simple lines or solid expanses where they add warmth to an overall relaxed landscape.” Textural pattern is now common to provide an unobtusive background to a room’s décor, he states. With its design and manufacture based in the UK, the company works with interior designers and flooring retailers who appreciate that expert personnel, in tune with their needs and close at hand, will deliver the client’s dream carpet with no compromises or complications, says Mr Garrod.

“In today’s competitive marketplace, custom flooring is an eye-catching and eﬀective way of creating an individual ‘stamp’”

from The Stocklists

For more information about featured products: Axminster Brontë Carpets Cavalier Carpets Heckmondwike

T T T T

01297 01282 01254 01924

32244 862736 268000 410544

www.axminstercarpets.co.uk www.brontecarpets.co.uk www.cavaliercarpets.co.uk www.heckmondwike-fb.co.uk

April 2012 43

The British Wool column British Wool at the Ideal Home Show Carpets, cloth and contemporary furniture… British Wool takes the wool story direct to the consumer by attending one of the UK’s longest running – 103 years - and most popular home interest events – The ideal Home Show. Always considered the premier event of the home design calendar, it is packed with all the latest looks and improvements for your home and garden. Opened this year by HRH The Prince of Wales, Patron of the Campaign for Wool, it is only fitting that the British Wool Marketing Board (BWMB) should be there too. The BWMB stand shows a broad and innovative selection of wool products – to show the diversity of wool and also to get the people interested. There is of course, a large selection of British Wool carpets provided by John Lewis, and to show the beauty of creative tufting – the stand features textile designer Emily Twomlow’s stunning Inspired Rugs. “I wanted to show how wool is a very flexible fibre and can be used in many different ways. These rugs by Emily Twomlow are a completely unique offering, perfect for by the Aga and show how the same wool used in a plain tufted Wool Twist, can be used to create the most artistic floor features,” said Richard Poole of the BWMB. Needless to say, even the underlay is Swaledale and Herdwick wool by Fairbank Textiles. The carpet on the floor was kindly provided by Axminster Carpets. Elsewhere on the stand there is contemporary furniture by Assembly Room featuring cloth by Camira and a selection of superb upholstery and menswear cloths by Ardlanish Weavers. Lastly, Second Nature UK showcases Thermafleece natural wool insulation.

“There is a huge amount of interest in all types of wool product at the moment, so I felt a combination stand at this show would be a perfect opportunity to promote the skills and superior standards of our British Wool industry. You find when you spend time talking to people on trade stands, that the wool carpet consumer is the person who will also be interested in the cloths and the furnishings too,” said Richard. The Ideal Home Show is open now until 1st April at Earls Court in London.

Best of British – Velvets by Brintons British Wool ranges offer immense style options and the fabulous luxury of underfoot comfort that makes the home so welcoming after a day on hard floors! Different looks on the floor are accomplished by the ways in which manufacturers produce carpet. Velvet – the luxurious finish – is one that adds a sumptuous quality to the home and adds that plush feeling. A good velvet carpet which offers smooth sheen to the floor is a true classic. We have asked Kelly Butler, Design Manager of Brintons, to tell us about the changes to their velvet ranges and why it really is a ‘Best of British’. “Brintons' velvets have had a complete makeover this spring - 18 new colours are added across the collections, meaning that there is immense choice for the perfect carpet in the perfect colour. Each velvet collection has its own unique finish and appeal, all woven in England by Brintons. “Majestic, our most luxurious velvet, is sumptuous to touch and encapsulates timeless, iridescent glamour. Sophisticated and indulgent, new colours include Polished Silver, Frosted Diamond and Gentle Chenille. “True Velvet incorporates all of Brintons quality and delivers it with a fresh individual style. New shades include Almost Green and Trenchcoat, these sophisticated chameleon colours allow ageless style and freedom to decorate. Finally, Finepoint, bridges Brintons velvet and twist collections. Here subtle texture and the inclusion of heathers make Finepoint incredibly adaptable. Here too we have new colours, Seurat Marble and Constable Millstone echoing natural elements.

Majestic Polished Silver

44 April 2012

“We think this offering is one of the best in the industry today and the colours complement our axminster ranges too making it truly flexible and beautiful.”

FlooringNews

from The Stocklists

April 2012 45

Promotional Feature

Brand leadership New survey shows Tredaire and Duralay are at least four times more popular than competitor brands. A new market survey has shown that Interfloor’s leading underlay brands, Tredaire and Duralay, are still the most popular with consumers – and by a long way. The survey was carried out by an independent marketing services company (dR) in November 2011. The internet survey asked 1,051 consumers whether they had bought a new underlay with their carpet and which brands, of all the leading players in the market, they recognised. Steve Woodhead, marketing director at Interfloor, commented on the results. “Periodically we like to check on the consumer’s perception of underlay brands, including ours. It’s important that the consumer recognises and trusts leading brands and that, in turn, helps the retailer sell branded products with confidence. We’re encouraged that Tredaire and Duralay are maintaining their popularity with consumers but we still have work to do to raise interest in the category so that more people choose to buy a branded underlay with their new carpet.” In terms of brand awareness Duralay came first with 31%, Tredaire was second with 27%, followed by Cloud 9 at 7%, Carpenter at 5% and Hyper at 3%. The survey also found that 49% of consumers had bought a new underlay with their carpet. “The results are similar to the previous survey. I was quite surprised to find that 49% of consumers said that they had bought an underlay with their carpet. This is exactly the same as a survey we did before the recession and it suggests that retailers have been very effective at retaining underlay volumes despite very challenging market conditions,” says Woodhead.

The survey also indicated that the consumers who were most likely to buy underlay were those aged over 50. This suggests that manufacturers may need to adopt different strategies to communicate the message to younger consumers. “We’re always looking for better ways to communicate the underlay benefits in store but we’re also thinking about how this should be done in the digital age when a significant number of consumers use the internet to gather information about potential purchases.”

“Periodically we like to check on the consumer’s perception of underlay brands, including ours.”

The proportion of consumers purchasing underlay has remained at 49% and therefore there is a significant opportunity for some retailers to improve their profits by getting a few more of their customers to buy a new underlay with their carpet. Steve Woodhead says, “If a retail store has 49% of their carpet customers buying underlay then persuading just 5 of the 51 in a 100 who don’t buy underlay, will increase sales and profits by 10%. We are very keen to work with our retail customers and help them to be more successful in doing this. Challenging market conditions are likely to be with us for a while yet so anything like this that helps to improve sales and profits is worth taking very seriously”

“We need to ensure that interest in the leading underlay brands, like Tredaire and Duralay, is nurtured. They increase customer satisfaction and re-purchase through the retailer, and this improves retailer margins. To support this we will improve and extend our range of branded point of sale to assist the retailer in selling our brands. Our sales team work with our customers to find the best product solutions and we have seen an encouraging increase in the sales of branded underlays such as Tredaire Softwalk and Dreamwalk, and Duralay Treadmore and Timbermate Excel.”

Consumer underlay brand recognition. Survey of 1,051 adults, 16-17 November 2011 Information on this survey is published on www.dr-agency.com

31%

27%

Duralay

Tredaire

Cloud 9

Carpenter

Hyper

46 April 2012

FlooringNews

Environmental News

Recycling success Recofloor, the UK’s vinyl flooring take-back scheme, will be recognising its vinyl flooring recycling champions at a sustainability seminar and awards event at The Building Research Establishment Innovation Park (BRE) at Watford on April 18th. Entitled ‘Recofloor – Closing the Loop’, the day will feature key speakers from the flooring industry and explain how the scheme, founded by leading flooring manufacturers Altro and Polyflor, works with the supply chain to divert vinyl flooring waste from landfill. Material is recycled back into products, including new flooring, which benefits the environment and significantly reduces collectors’ waste disposal costs.

Record waste performance Recofloor continues to break waste vinyl flooring recycling records with 447 tonnes collected in 2011. This figure is evenly split between smooth offcuts (34%), safety offcuts (33%) and smooth uplifted vinyl (33%) and is well over double the 189 tonnes recovered in 2010. Ease of use and increased awareness, along with regulatory and legislative drivers are all factors that have contributed to Recofloor’s tremendous success, according to Jane Gardner, of resource recovery specialists Axion Consulting, which manages the scheme.

Spearheading the morning seminar session is Dr Jason Leadbitter, Sustainability & Compliance Manager at INEOS ChlorVinyls who will be exploring key sustainability credentials of PVC for use in the construction sector. Other guest speakers include Richard Catt, Chief Executive Officer at the Contract Flooring Association, Stuart Blofeld, developer of the BRE’s Smartwaste Scheme, along with WRAP and Recofloor representatives. “As well as celebrating our achievements, it will be an excellent opportunity to share expert knowledge, learn more about how Recofloor can work for your business and meet fellow industry professionals,” explains Jane Gardner, of resource recovery specialists Axion Consulting, which manages the scheme.

“Recofloor’s straightforward, cost-effective and efficient collection system has diverted a total of 700 tonnes of waste vinyl flooring from landfill since it was launched in 2009,” says Jane. “This benefits the environment, reduces members’ waste disposal costs and recycles material back into products, such as new flooring.” Calculations by Axion show by capturing and recycling 700 tonnes of smooth and safety flooring vinyl – in preference to using virgin material in new products Recofloor has produced a net reduction of 0.56 million kilos of CO2 emissions. This equates to driving an average family petrol car 1.6 million miles (nearly 67 times round the equator) or taking 138 cars off the road for a year. Recofloor’s website ‘cost calculator’ is a popular feature with members who can calculate their cost-savings by recycling vinyl flooring waste, as opposed to landfilling it. Collectors also gain green credentials which helps them win more business.

Recofloor, which became a Limited Company in 2011, has grown to 437 members across the supply chain, from waste transfer stations to flooring contractors and distributors. Jane hopes the event will boost membership even further, saying: “Increased awareness of the scheme’s benefits helped to attract 192 new flooring contractors and nine further drop-off sites last year.” Recofloor will also host its second awards ceremony, which recognises the commitment and achievements of Recofloor collectors throughout the UK. T 0161 355 7618 recofloor@axionconsulting.co.uk

Zero to landfill Leading UK manufacturer, Cormar Carpets, has achieved its goal to have ‘zero waste to landfill’ at its Brookhouse Mill and Holme Mill manufacturing sites. Nationally 400,000 tonnes of carpet waste is buried in UK landfill every year and with the German and Dutch governments recently banning carpet waste from landfill altogether, it’s likely that the UK government will follow in their footsteps. To counter the threat, Cormar Carpets has been working with Carpet Recycling UK (CRUK) to reduce post-consumer waste to landfill nationally, as well as eliminating manufacturing waste going to landfill locally, at its own two mills in Lancashire. Over the last three years Cormar has worked to ensure: a 50% overall reduction in production waste at both sites, including edge trims and joins. The company has also acheived a 90% reduction in carpet fault waste produced during manufacturing and 100% re-use or recycling of cardboard, plastic and metal tubes. The most recently completed project was a baling press installed at Cormar’s Brookhouse Mill site. It compacts the backing plant waste carpet ‘edge trim’ and ‘sewings’ ready for collection by a third party. To date CRUK has reduced the amount of carpet going to landfill by 10% in just two years. It has also helped divert 137,020 tonnes of carpet waste from landfill to recycling or energy recovery (equivalent to 8472 football pitches). And it has expanded its affiliated carpet re-use, recycling and energy recovery outlets from six to 24. CRUK has also provided a lead role on carpets within the Flooring Resource Efficiency Plan funded by WRAP and BRE Trust. Following implementation of Cormar’s 3Rs initiative (Reduce, Re-use and Recycle) two years ago, Cormar has now turned its aims into reality. “We don’t plan to stop here. We have several ongoing projects with further capital investment in new technology planned. The aim is to enable Cormar to stay well ahead of the fast changing landscape of environmental responsibilities for UK companies.,” said finance director Robert Barker. T 01204 881234 48 April 2012

www.cormarcarpets.co.uk

FlooringNews

Sh w Buying GroupsNational Flooring

Wednesday 16 May 8.30am - 5.30pm Cranmore Avenue, Shirley, Solihull, W Midlands, B90 4LF.

To apply online visit: www.bgnfs.co.uk from The Stocklists

April 2012 49

News

Top job at Tarkett Tarkett, a global leader in the resilient flooring marketing, is pleased to announce the promotion of Jason Crump to Managing Director for the UK and Ireland, with effect from 1st January 2012. This follows David Clark’s move to Hong Kong to become Asia Pacific Area Vice President. Jason has a wealth of experience within the flooring industry having begun his career at prestigious British carpet manufacturer Tomkinsons Carpets Ltd. Jason then gathered valuable experience at subsequent positions within the flooring industry. Following his role as Sales Director for Belgian textile manufacturer Domo Group, Jason joined Tarkett in 2007 as Residential Sales Director. The move certainly paid dividends with his promotion to MD in just four years. Jason feels that Tarkett offers him the best prospects to develop his skills and make a difference. He relishes the challenges and opportunities that lie ahead, commenting, “My ambitions for Tarkett are to profitably and sustainably grow our market share in all the segments we operate in.” Jason is married and lives in Worcester with his wife and their three children. In addition to spending valuable time at home with his family, Jason’s interests include football, cricket and road cycling. T 01622 854040

www.tarkett-commercial.com

Anything could happen A four day challenge. A 3,000 mile journey across Europe. A vehicle costing less than £500. A £10,000 fundraising target. Welcome to the Scumrun www.scumrun.com Tackling the infamous ‘banger’ rally on 3 May will be no easy feat for Landale Carpet’s finance manager Susie Little, especially as she will spend the duration dressed as Thunderbirds’ Lady Penelope. But accompanied by her very own ‘Parker’ (friend Sean O’Malley) and travelling in a custom-modified version of FAB 1 – a now bright pink Mercedes E-class estate – Susie is taking this task very seriously. Because whilst the event is set to be a huge adventure for the 100 cars taking part, the reason behind the mammoth Scumrun journey is to raise much-needed funds for children’s charity Sparks www.sparks.org.uk. Sharing her thoughts about what she feels is a wonderful organisation, Susie explains: “Sparks champions vital research which helps reduce the health risks of premature birth, increase the life expectancies of newborn babies, and further the treatment of serious and life-limiting illnesses in children. They’ve ploughed £20 million into this crucial work so far, but there is more to be done.” Susie experienced tragic loss in her close family last year when her beautiful niece Matilda died from a heart attack when she was only 28 hours old. To support Susie go to www.justgiving.com/milesformatilda

New heads at Desso Effective October 1, 2012, Stef Kranendijk will step down as Chief Executive Officer of Desso Holding BV (‘Desso’) and take up the position of Chairman. In this position he will, next to being Chairman of the Supervisory Board, take up an executive role focusing on areas as described below. At the same time Alexander Collot d’Escury (48), currently Chief Commercial Officer, will be appointed Chief Executive Officer. Stef Kranendijk comments: ‘Desso has gone through a healthy transformation over the past 5 years making it a company that continuously innovates through Creativity, Functionality and Cradle to Cradle. Thanks to the efforts of all employees this has led to consistent significant growth of Desso’s market share and profitability. I have great confidence that Alexander will continue to lead Desso to even higher levels’.

Stef Kranendijk

Alexander Collot d’Escury

In his role as Chairman Stef will, next to his supervisory role, continue to drive the implementation of the Cradle to Cradle philosophy within Desso and will continue to communicate externally Desso’s progress in having all products Cradle to Cradle certified by 2020. In addition he will continue to give support to the development of key markets that are relatively underdeveloped for Desso, both within and outside of Europe. T +31 416 684100

50 April 2012

www.desso.com

FlooringNews

www.theflooringshow.com

FLOORING SHOW 2-4 SEPTEMBER 2012 HARROGATE

OPPORTUNITY • DEVELOPMENT • INNOVATION Join us in September for the 50th anniversary of the first Harrogate flooring show; the UK’s only dedicated flooring event will once again bring together the whole industry for three intensive days of business activity and networking

e f irst since tghshow in n ri o f lo rrogate Ha

CAN YOU AFFORD NOT TO ATTEND? 앫 Profit opportunity from exclusive at-show offers 앫 Benefit from a comprehensive programme of business development seminars and demonstrations 앫 See all the new and innovative floor coverings from the major suppliers

If you are a retailer, specifier, manufacturer, distributor or contractor, then ‘the AGM of the flooring industry’ is not to be missed!

More than 100 exhibitors already booked 앫 New pavilions and show features 앫 Networking events and opportunities 앫 Improved travel and accommodation offers 앫 New partner activity programme

FREE VISITOR REGISTRATION Now open online at www.theflooringshow.com To discuss booking a stand please call Wendy Adams or Georgia Pick on 01423 779967 or email wendy@the flooringshow.com / georgia@theflooringshow.com

Voice of the Trade Chris Moffat Executive Chairman, SMG

“

How different are the various buying groups from one another? The overall aim of the various Buying Groups is the same in my view... to help the independent retailer to be competitive throughout the purchasing process. The main difference is centred on how each group presents its product offering, whether it be primarily the promotion of ‘own brand’ or the manufacturers brand. Individual group philosophy also has to be taken into consideration depending on whether a British or a Global sourced product portfolio preference has been selected and adopted. Are retailers right to worry about losing their independence? No, because it is not in the interest of any Buying Group to diminish or take away the retailers biggest asset... their independence. Are you surprised how many retailers are not members of groups? Yes, but I think that this has a lot to do with the perception that they may lose their independence. To help alleviate their fears, I would suggest that any retailer considering membership should check out the Buying Group ‘Factsheet’ page that is published in every issue of The Stocklists. Overall, what proportion of the retail trade do you think should be members? Simple!... All forward thinking, professional, image conscious, credit worthy independents who are preferably Carpet Foundation retail members employing Flooring Guild trained staff, trading from bona fide retail premises, having adopted the OFT recognised Code of Practice and equally possessing a passion for supporting the British manufacturing sector, should be members of SMG... but I have always been an idealist albeit, realistic and a little biased towards the organisation I represent! Are there any types of flooring retailer that are not suitable for membership (e.g. too specialist, too small)? I have always considered that size does not come into the equation and as long as they are credit worthy, operate from bone fide retail premises and have the appropriate professional attitude, they are welcome. Sole online traders, individuals trading from home and vans, multiples, wholesale distributors and fitters do not qualify. Is there a lack of understanding of how buying groups work generally in the flooring industry? Buying Groups have been in existence for almost half a century, so I think that there is generally a very good understanding of how we operate as a sector. The Groups do differ in how they operate and it is up to the individual retailer to decide which Group suits their requirements.

52 April 2012

“Buying Groups have been in existence for almost half a century, so I think that there is generally a very good understanding of how we operate as a sector.” Apart from the price discounts/margin advantages, what do you think retailers value most about buying groups. There are two things mainly in my view... a) Retail members enjoy the benefit of receiving regular information about new products, trends, industry initiatives and activities that may not otherwise be readily available to them outside the Group network system, and b) They are part of a collective network of likeminded professional retailers with whom they can seek advice or share experiences. Do manufacturers regard buying groups as a force for good or a necessary evil? I like to think that most manufacturers view us favourably as long as they continue to reap the benefit of achieving additional sales backed up with constant promotional and PR support. Can groups get in the way of long-established supplier relationships? There is no reason why they should because most Buying Groups maintain a policy of allowing and encouraging their retailers to build closer working relationships with their ‘approved’ suppliers, which inevitably leads to growth for both parties.

“

What’s the biggest single advantage of being in a buying group? The obvious answer to this question is the discounts, rebates and preferential prices that Buying Group members enjoy. However, the real advantage becomes evident when you consider that these benefits are ‘permanent’ and not only available to retailers when economic times become challenging for suppliers.

Is buying group membership growing quickly enough? We are in no hurry at SMG... we just want good professional independent retailers to seriously consider what we have on offer and the additional benefits that we are confident they will enjoy through membership. We prefer ‘quality’ of retailer rather than play the quantity game and I am sure all Buying Groups and their Suppliers share this view. Has the recession had an influence on membership? We at SMG, feel fortunate that we have not seen any significant decline in membership during the current recession and membership enquiries are still forthcoming on a daily basis. Unfortunately, proprietor retirements and lease renewals have led to some store closures during the current economic climate and this is one of the main reasons why we need to maintain constant recruitment activity. Furthermore, the recession has influenced some retailers into adopting a culture of ‘trading down’ in a desperate attempt to secure orders from a diminished level of foot-fall which has inevitably, and sadly, put pressure on the quality end of the manufacturing sector.

FlooringNews

Effective POS is essential in a crowded, competitive market so weâ&#x20AC;&#x2122;ve selected some of the best displays for retailers to help drive your business in 2012.

from The Stocklists

ON DISPLAY

April 2012 53

Special feature

Stand and deliver Manufacturers compete for a piece of your sales floor There’s an “arms race’ in point-of-sale and manufacturers are wheeling out their big guns to win the battle of the high street to get the attention of retailers and consumers. Competition for floor space in retail stores has never been more intense and that’s good news for retailers. “There is a tremendous opportunity for retailers now to have great looking stores,” says Andrew Fry, head of leading POS manufacturers T&E Display Group. “Competition for retail space is intense and manufacturers are increasingly aggressive in securing their place in your store. “It’s something of an arms race and that’s good because the quality is improving rapidly, not just the quantity of POS. It doesn’t have to cost a fortune to look good in store,” says Andrew.

“There is a much stronger appetite for change than there used to be but they want units that not only help them sell, but help them sell better.”

Manufacturers are increasingly aware that independent retailers are the gatekeeper to sales growth and POS can make a major impact in the commitment to a brand or new range. But the costs to manufacturers are substantial so they can’t afford to get it wrong.

Larger and better quality graphics have become more dominant – again, manufacturers are spending hard-earned money on expensive room-set photography to inspire consumers and make ranges more distinctive amongst a wall full of sample racks.

“Retailers are getting more discerning and are very choosy about what’s on offer,” says Andrew Fry. “There is a much stronger appetite for change than there used to be but they want units that not only help them sell, but help them sell better – looking for those opportunities to trade up.”

In terms of materials, wood remains a popular choice – seen as implying a solid quality to the flooring samples – but there is a strong trend towards clean, sharp lines in white metal and some strong colours.

Manufacturers have invested heavily – units are not only expensive to make but they have high delivery costs across the UK. As this investment is being made in a tight market, manufacturers are increasingly savvy in monitoring the performance of POS so that they know which stores are worth the spend.

Sound, lights, action Key trends in modern POS centre around a modular approach – smaller, more flexible units which can be easily configured to dress any shape of store – and carry different types of ranges. Stores within stores and mini roomsets are popular – ‘retail theatre’ as it is called – but they need space.

POS technology has seen the growing use of video technology embedded into wall displays and lecterns but the systems get mixed responses from retailers who sometimes see them as a distraction. However, when there is an interesting story to tell such as Furlong’s Carefree video or Mohawk’s famous rhino, then screens have been well received. Electronic lighting is becoming more common with LEDs giving a strong, white light that is cheap to run and stays cool so avoiding any consumer safety issues. The feature is this month’s The Stocklists aims to show some of what’s on offer. The time is now to improve your store.

ON DISPLAY 2 0 1 2 54 April 2012

FlooringNews

Point-of-sale and merchandising

Ten tips for top-selling stores 1. Ensure a large mix of standard and niche products to reassure consumers they have plenty to choose from – even if they ultimately go for something safe.

6. Create different areas for different product types so that consumers are not confused by too much on offer in the same place.

2. Mix more expensive items with cheaper products so that the opportunity to trade up is always there – don’t place the high end products on their own or in an increasing price layout where they can be disregarded by customers.

7. Avoid an ‘industrial’ environment – too many stores are sheds with industrial roofs, lighting and ventilation on show. Use suspended ceilings, black paint and screens to hide the worst parts – the buying environment should be as domestic as possible.

3. Use your window – too often this is a neglected area but a good display reassures consumers that you’re a smart retailer. 4. Use your floor! Have the most popular of your higher margin products laid in sections of your floor. Consumers like to buy what they can see in a larger sample. 5. Keep literature racks full – empty displays look tired and complacent and consumers like to have material to take away – and you can clip your business card to it.

Wools of New Zealand Modern and flexible, the Laneve stand is exclusive to WNZ Premier Partners. An attractive stand alone island unit or a wall unit, the stand befits a range of carpets from Ulster, Brockway and Ryalux that are the cutting edge in sustainability, with every carpet traced back to the original farm.

8. Use soft furnishing, furniture items and flowers around the flooring displays to create a homely environment. 9. Avoid empty racks, dead bulbs and dark video screens. 10. Be careful about locating roll stock – very often it has a prominent position and lures consumers past the higher margin material. Consumers not only know it’s cheaper but the large area helps them visualise it in their own home which is more challenging with small samples.

Packexe® self-adhesive plastic films are formulated with unique adhesives designed for specific surfaces. Each film is colour coded for different surface types, providing the user with both product guidance and traceability. All distributors are supplied with our branded, eye-catching point of sale display stand. To become a distributor please contact us.

T 01943 603888 www.woolsnz.com T 01392 438191 www.packexe.co.uk

ON DISPLAY 2 0 1 2 from The Stocklists

April 2012 55

Special feature

Lano Carpets stunning new display unit for Ultimo beautifully presents a high-end lifestyle collection for modern audiences. The new stand pushes forward with brand new lifestyle imagery that sets the Ultimo collection as a stylish and exclusive take on carpet for the home. Featuring up to 8 collections, including the introduction of Bamboo, three Lanoset stain-resistant qualities and a mixture of hardwearing branded polyamide and luxurious wool carpets, Ultimo now provides true opulence to suit any home.

adore The new adore touch stands display 14 decors in a smart vertical format that has minimum footprint and maximum impact. As part of the launch of the new product range, the stand graphics show attractive installations as well as a list of benefit points including the quick, easy installation with no underlay or glue required and the performance benefits of warmth, sound installation and easy care - finished off with the 25-year warranty logo! T 01675 433075 www.adoretouchfloors.com

T 00800 5266 5266 www.lano.com

Crown Carpets Each aspect of the Crown Floors stand is designed to capture the imagination of consumers. The premium offering, with an image in keeping with household labels, comprises 10 striking ranges that are all showcased on the single distinctively blue stand designed to stand out from the crowd. Ranging from 100% polypropylene easy clean twists and shag piles, through to quality wool and woolrich ranges in both pattern and plain styles, the Crown Floors POS has something for everyone. T 0800 0773301 www.crownfloors.co.uk

ON DISPLAY 2 0 1 2 56 April 2012

FlooringNews

Point-of-sale and merchandising Balterio The Balterio SIS display offers modularity and flexibility. It offers a choice of 7 units which can be put as stand-alone or merged/wall presentation, all starting from the same platform. The units are either 50cm or 100cm width, are fully in metal in 2 colors, light weighted and easy to assemble. The SIS display puts the product to the front so the consumer is invited to discover, touch and feel the laminate samples. For the first time in the laminate flooring industry, retailers have the possibility to compose themselves their personalised Balterio SIS display thanks to the Shop-in-Shop tool on the Balterio website: simply determine the lineair space available, drag & drop the different display units, select the collections and decors and send your configuration to Balterio. As simple as that! T +32 (0) 56 62 80 77 www.balterio.com

Ample samples? See also our survey on sampling. Let us know what you think - page 32.

ON DISPLAY 2 0 1 2 from The Stocklists

April 2012 57

Special feature Georgian offers various display units - including tombola’s both single and double, a stylish pattern book stand and a flexible lectern unit which can accommodate up to 24 options from 18”x18” up to 18”x 24”. Recently introduced is a 3-sided spinner to accommodate their Wolltec collection. T 01827 831430 www.georgiancarpetsuk.co.uk

Axiom Displays In a relatively short period of time, Axiom has become a leading force for innovative displays for the flooring and carpet industry. The broad range of creative solutions from small budget displays units to complete retail interiors shows the scope and ability of Axiom. We are only interested in developing long-term relationships with our clients and some of them have been with us for over 30 years.

Crucial Trading Launched in 2011 our compact Design Pod is big on flexibility and impact. The Wool and Plant Fibre and Rugs Design Pods can be displayed side-by-side or back-to-back to suit your space. A clean contemporary design which displays our full product range along with mini rug samples and individual swatch books. T 01562 743 747 www.crucial-trading.com

T 0161 681 1371 www.axiom-displays.co.uk

ON DISPLAY 2 0 1 2 58 April 2012

FlooringNews

Point-of-sale and merchandising Lifestyle Floors Lifestyle Floors can transform your retail store with their flexible, contemporary, cost-effective display solution. You can choose from one module to a full Lifestyle Floors display. Lifestyle floors retailers benefit from a full merchandising service provided by a dedicated team. Your contribution for all the displays shown here is ÂŁ960, plus ÂŁ40 for the Value Collection display. For more information or to order a display please speak to your Lifestyle Floors sales representative. enquiries@lifestyle-floors.co.uk

www.lifestyle-floors.co.uk

ON DISPLAY 2 0 1 2 from The Stocklists

April 2012 59

Special feature Weston Hammer This new design of in store display stand with clean lines and easy to manage sampling echoes the Scandinavian styling and attention to quality that Weston Hammer Carpets are known for. The collection includes 9 unique qualities using 100% Wool loop pile qualities, as well as an innovative flat weave collection in ‘Stone Fibre’ All these qualities are available in both 4.00m and 5.00m widths. This new stand is a useful addition to any quality retailers portfolio. T 0845 644 9090 www.weston-carpets.co.uk

Mohawk - Everstrand / American Legacy. Contributing to the recycling of over three billion plastic bottles every year, Mohawk’s EverStrand residential carpet collection has been given a brand new display that draws attention to its environmental prowess and stunning performance. The header of the stand features a clever plastic bottle filled with the various stages of EverStrand, charting the fibre’s progress from plastic bottle to chip, to extruded fibre and then to carpet. Clearly explaining the environmental benefits that separate EverStrand from other carpets, the tombola-style stand also details the Lifetime Stain, Soil and Pet Warranty as well as the fibre’s softer is better approach. Capped by striking lifestyle photography, the display is a clear statement that carpets from Mohawk are leading the way in environmental consideration and performance focus as well as being at the forefront of design and comfort.

Mohawk - Smartstrand The SmartStrand free-standing point of sale headlines perfectly all the benefits this newest of fibres has to bring to the UK homeowner. As a range that offers lifetime stain, soil and pet warranty, the stand takes interactivity with consumers to a new level with the use of an innovative video display. The video charts the challenge between SmartStrand carpet and Ricko the Rhino, and demonstrates the stain and performance attributes of the carpet collection in a unique and fun way. The video will help consumers to see just how good the real world performance of SmartStrand carpet is and will help the collection stands out in-store. T 01480 479830 www.themohawkgroup.com

T 01480 479830 www.themohawkgroup.com

ON DISPLAY 2 0 1 2 60 April 2012

FlooringNews

Point-of-sale and merchandising News 0161 681 1371 Design and manufacture of display units for your brand.

• • • • •

Creative design Outstanding value Exceptional quality Dependable full service Delivery & installation service

Axiom Displays Ltd Mersey Road North, Failsworth, Manchester M35 9LT. UK

E. info@axiom-displays.co.uk W. www.axiom-displays.co.uk

Cavalier It’s all about catching the eye! - and few manufacturers point of sale range does it better than the stunning Cavalier display system. Choose from contemporary ‘Slim-line’ wall unit modules, stylish lecterns and now a matching single ‘design a drum’ tombola where you can choose any combination of products. T 01254 268000 www.cavaliercarpets.co.uk

ON DISPLAY 2 0 1 2 from The Stocklists

April 2012 61

News

Off to a tee Georgian Carpets is backing the 56th Kidderminster Carpet Manufacturers National Golf Tournament in aid of the Furnishing Industry Trust and Macmillan Cancer Support. The ever popular Kidderminster Carpet Manufacturers National Golf Tournament, sponsored by Georgian Carpets, in aid of FIT and Macmillan Cancer Support, takes place this year at Kidderminster Golf Club on May 22nd and 23rd. The event, which last year raised £17,000 for the two charities, is the second largest fundraising event for FIT. Day One is a four ball team event while Day Two is a two ball team event. There is also a dinner at the Granary Hotel in Kidderminster in the evening of Tuesday 22nd May. Cost is £80 for both days or £50 for Tuesday and £35 for the Wednesday. The dinner is £30 per head.

Pictured from left to right are Rodney MacMahon, chairman, FIT, Peter Kimmins, general manager, Georgian Carpets, John Rayner of Macmillan, Rupert Anton and Trish Davies of Barclays Bank.

Shaun Lewis, Victoria Carpets Sales & Marketing Director has taken over from Rupert Anton as Chairman and he commented: “We are tremendously grateful to Georgian Carpets for their continued sponsorship and also to Adam, Victoria, Brintons and Brockway Carpets who are the backbone of the event. I know that both FIT and Macmillan are continually amazed at how much we raise for them, year after year. While the soft market conditions prevail, so does the generosity of our industry. It is quite staggering – and I hope it continues this year! The Furnishing Industry Trust is the only charity exclusively dedicated to helping those who are, or who have been, involved with the furnishing, carpet and allied industries, and who through no fault of their own find themselves facing unexpected or financial hardship. It is our industry charity. While we have our loyal supporters I would encourage, indeed urge, newcomers to join us. It is fun – and it is for a good cause.” For details on how to play in this year’s tournament, please contact Shaun Lewis on 01562 749 300 or shaun.lewis@victoriacarpets.com

Ireland of opportunity With the appointment of a three strong Ireland based sales team, Crown Floors is set to impress retailers up and down the Emerald Isle with its extensive portfolio of carpet styles.

The North of Ireland region will fall under the responsibility of Herbie Montgomery (pictured left). Herbie brings over 35 years of experience to the position, having previously worked with leading brands, Hugh MacKay and Alternative Flooring. Tom McInerney (right) and Michael Gilmore (centre) who will be jointly responsible for the Republic of Ireland will join Herbie to complete the new team. Tom, responsible for the West and South of Ireland, again brings a wealth of knowledge to the position. With a career spanning 30 years, Tom has worked for John Sheehan Floorcoverings and FH Walsh & Co. Michael Gilmore will head up Dublin, and the east of the country. Four decades in the industry, including 30 years at FH Walsh & Co, Michael will lend his unrivalled experience to Crown Floors, utilising his undoubted knowledge of the carpet industry to build a network of Crown Floors retailers within the capital and surrounding region. James Caldwell, sales co-ordinator, Crown Floors, comments: “We are delighted to welcome three of the most respected and experienced sales representatives to the Crown Floors team. “Since the launch of the new brand, we have always earmarked Ireland as an area of opportunity and we are now delighted to be able to offer retailers a chance to showcase the Crown Floors collection to its customers.

Obituary: Gordon Jones

Gordon Jones passed away peacefully in the company of his family Maureen and Mark on Wednesday 22nd February Gordon had been in the flooring trade for 48 years and made many friends and colleagues within the industry particularly with Gaskell Carpet & Textiles while he worked as a Representative and National Sales Manager between 1970 and 2001. He was well respected within the Gaskell Group and his family wish to thank Retailers and everyone who knew him for their kind words and condolencies.

T 0800 077 33 01 www.crownfloors.co.uk 62 April 2012

FlooringNews

Introducing the innovative NEW Eazi-Lay Loc stand

For anywhere in your home Easy to fit Saves time and money Unilin locking system Suitable for underfloor heating Fibreglass inlay critical for stability

HIGHLY WATER RESISTANT

Suitable for heavy domestic usage No adhesive required Environmentally friendly 100% virgin PVC material

Pu C OAT E D

Smaller compact unit Height of unit - 1.53m Depth of unit - 0.75m Width of unit - 0.69m

For more information or to order your Eazi-Lay Loc stand call one of our sales team on 01274 655 690

FIRE RESISTANT

www.distinctiveflooring.co.uk

Business news

Rebel victory at Victoria

Headlam on a high

The boardroom battle at Victoria Carpets ended with a ‘rebel’ victory at the company’s shareholder meeting on March 6 and chairman Nikki Beckett and fellow director Peter Jensen have resigned.

Headlam, one of Europe’s top flooring distributors, has recorded its highest level of sales last year with a like-for-like growth of 7.7% and profits up over 10% to £27.6m in the year ended 31 December 2011.

In their place, former director and founding family member Alexander Anton is back on the board along with two other new directors and Sir Bryan Nicolson takes over as chairman.

The company is credited with gaining market share from rivals as consumers switch to cost-conscious independent retailers - a move reflected in the multiple profit warnings from key competitor Carpetright.

The consortium that sort regime change at the top of Victoria secured 67% of the shareholders who voted after an acrimonious battle that has seen both sides engage in a war of words that centred on the recent performance of the company. The consortium said in a statement to shareholders before the vote: “The proposed new directors would like fresh impetus and thinking injected into the company and have provided a positive, straightforward and achievable strategy for the benefit of all shareholders.” During the skirmish, Victoria Carpets was even put up for sale by the previous board to give shareholders another option apart from the consortium’s proposal and the sale received “good offers” but this process was suspended shortly before the shareholder vote. Now Victoria will be keen to get back to business as usual – or better after a major distraction. Group MD Alan Bullock said: “Now we have to unite. The board has to focus on the business, work together and support the great brand of Victoria. “The key thing is to support the staff who continue to do a great job. We wait to hear what the new members of the board bring to the table,” he said.

64 April 2012

Headlam chief executive Tony Brewer described it as “a very satisfactory achievement given the current trading environment” and added: “The first ten weeks of 2012 have continued a positive trend.” Turnover rose 6.4%, from £535.7m to £569.8 and the company reported that the number of active accounts had risen by 3%.

InterfaceFlor falters Carpet tile specialist InterfaceFlor is set to end manufacturing at its Yorkshire site with the potential loss of more than 100 jobs as production switches to the Netherlands and Northern Ireland. InterfaceFlor, which has owned the plant at Shelf, West Yorkshire, since the late 1970s, said the move was due to falling demand in the UK and aims to save about £4 million a year after the closure. The company’s HQ will survive on the site along with sales and marketing, design and development, and a sample making unit. Lindsey Parnell, European president and chief executive, said: “It is with regret that I must announce that InterfaceFlor is entering into consultation over ceasing manufacturing at Shelf. Our recent investment in state-ofthe-art production technology has considerably increased our capacity but unfortunately the market has not grown to the same degree."

FlooringNews

News

Centre of excellence The Quick-Step Academy For Excellence in Flooring will be throwing open its doors to the floorcovering industry this May. Its purpose is to support and benefit flooring contractors, installers and retailers by adding value through the advancement of floor preparation, installation, finishing and maintenance skills Marking a significant investment, the 6,800ft2 comprehensive dedicated training and professional development facility is situated in Manchester, chosen for its central location to both the UK and Ireland and is the first of its kind among laminate and wood manufacturers. With 10 individual 12m2 training bays, the Quick-Step Academy presents a unique opportunity for floorlayers to experience the full range of daily challenges that are presented when installing wood and laminate flooring - including straight and winding stairs, fireplaces, corners, radiators, architraves and toilets to mention a few. Each training bay will walk attendees through every aspect of installation, from correct subfloor preparation through to installation, finishing and maintenance. There is also a specialist 20m2 sanding area to provide refinishing training for engineered and solid wood flooring. There are three courses available - Sanding and Finishing, Foundation level and Master Installer level. Each course will cater for 10 installers running over two or three days, depending on experience level. The Quick-Step Academy also features a dedicated technical conference facility. Darren Robinson, Quick-Step Academy training, learning and development manager, comments: “The Quick-Step Academy has been conceived to help grow businesses through the added benefits of becoming a Quick-Step Master Installer as well as helping to improve and enhance training within the floorcoverings sector. This really will provide installers with a state-ofthe-art and world-class facility to improve and refine their wood and laminate fitting skills. It is exciting to be involved in such a proactive development for the industry and for retailers and installers across the UK and Ireland. www.quick-step-academy.co.uk

A cord for academy Heckmondwike’s Supacord carpet tiles have been used to create a series of attractive and highly practical floorcoverings for a newly refurbished academy in Northampton. Malcolm Arnold Academy features a number of large open-plan spaces, and a wide range of Supacord colours were used to define different sections of these spaces according to their intended purpose. “The brief for this project called for a carpet that was durable enough to withstand high volumes of foot traffic and survive in a demanding environment, but without losing its appearance,” comments Heckmondwike Area Manager, David Stephens. “The Supacord range was the perfect solution to this requirement.” As the experts in carpets for education, Heckmondwike has supplied its Supacord carpet to many hundreds of school and college projects over recent years. “Supacord’s tough, fibre bonded construction has been proven to deliver thoroughly reliable performance and people know that they can specify it with complete confidence, especially for this type of project,” adds David. This rugged construction also enables Supacord carpet to be cut on site, so that individual flooring designs can be created without any risk of the carpet fraying or unravelling. Together with the recently expanded range of Supacord colours this brought some particular advantages to Malcolm Arnold Academy. “The range provided plenty of scope to create different looks for different parts of the academy,” says Contracts Manager Carl Harper who managed the project. “Various colours and designs were also used to separate adjacent spaces from a visual point of view, such as a seating area next to a high-traffic walkway. This helped to define the purpose of the various spaces within the school and create a variety of interior environments.” With choices of 2m and 4m wide carpets, as well as a carpet tile option, Heckmondwike’s Supacord range is equally well suited to other types of application, including retail, office and accommodation projects. A new Supacord sample card has recently been produced to help architects, designers and contractors in the specification process. T 01924 406161 www.heckmondwike-fb.co.uk

South East success Designer Contracts – one of Britain’s largest floorcovering contractors to the new build industry – has added a new regional warehouse and office facility to its national network. The rapidly expanding company, which now has 11 regional offices throughout the UK, has signed a 10year lease on a 5,866 sq ft (545 sq m) unit at 953 Yeovil Road on Slough Trading Estate. Designer Contracts, which already has a regional base in Brentwood, Essex signalled its intention to expand further into the South East of England just months ago, and is still also pressing ahead with plans to add an additional facility in the Thames Medway area in the coming months. Said Designer Contracts’ managing director Peter Kelsey: “We are expanding our presence in the South East in response to a significant increase in demand in the area, and in particular on our established facility in Brentwood, Essex. “Our new location enables us to provide an even more dedicated level of service to our existing clients while increasing our market share in a major geographical area.” Slough Trading Estate is located right on the door step of the national motorway network to London and the South East, the South West, the Midlands and beyond. Designer Contracts employs over 140 people. In addition to floorcoverings, the company also offers furniture, lighting, curtain and blind packages to new homes developers. T 01246 854577 from The Stocklists

www.designercontracts.com April 2012 65

Stocklists Classified The

UNDER RUGS

SITUATIONS VACANT

restore professionalflooring &furnituresolutions repair replace

FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place

COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk

66 April 2012

A division of Cavalier Insurance, we provide support to Insurance Companies, handling their furniture & carpet claims, as well as supporting the manufacturing process of Cavalier Carpets & a wide range of other manufacturers. We currently employ more than 200 staff & as we continue to grow we wish to recruit a further substantial number of qualified floorcoverings estimators & surveyors to join our established network service team. As one of our professional Network Inspectors you will be working in the clients homes providing specialist restoration, spot/stain removal & remedial repairs as well as an impartial validation & in the event of replacement, the offer of on site selection of flooring from our Basket of Products. As such you should possess good communication, written & IT skills, have a well kept appearance, & the ability to manage customers expectations. In addition to an excellent salary package we offer a company vehicle, the latest equipment & solutions, full benefits & uniforms, as well as full training required to complete your job.

Send your C.V. with a covering letter to: Andrew Taylor, Cavalier Insurance, Dixon Street, Thompson Street Ind. Est. Blackburn, Lancashire BB2 1TX Telephone: 01254 588344

FlooringNews

Stocklists Classified The

SITUATIONS VACANT

Designer Contracts

AGENTS REQUIRED Selected Rug & Matting Ltd are looking for successful Agents to sell our popular & repeating ranges of modern rugs to carpet & furniture outlets. Excellent support & commission given by long established importers with large stocks & prompt service.

www.designercontracts.com Email: recruitment@designercontracts.com

Market Leading suppliers of floor covering to the House Building Industry.

We require Fitters for laying: • Carpet Domestic • Vinyl • Amtico/Karndean • Laminate • Contract Flooring • Cap & Cove • Communal Area

Areas available :SOUTH WALES, SOUTH WEST

Also for: • Curtain Fitters We are looking for good quality fitters for most of our 11 Regional Warehouses nationwide Working on a sub-contract basis.

Please write OR email to :Simon Eisenberg, Managing Director. Selected Rug & Matting Ltd. 74 Long Lane, London SE1 4AU. Email: srmlondon@aol.com

Must have own van. Plenty of work available. London & the South East South Midlands East Midlands Scotland South Wales South Coast

AGENTS REQUIRED Simply Rugs have been supplying Carpet and Furniture Retailers for 20 years. We require successful agents to promote our range of heatset and wool rugs in territories nationwide, including Home Counties, London, East/West Midlands, North East and other areas. We offer high rates of commission. For more info, please contact Nick Clinch on 01264 352218 or email simply.rugs@btconnect.com

West Midlands North West Yorkshire/Lincolnshire South West including Devon & Cornwall Thames Valley

Interested? Please phone 01246 854577 for details of your closest regional office and to arrange a local meeting.

FOR SALE

6 ROLL ISLAND STAND - £250 ONO Ring Tony 01273 454678 / email a.shipton@btconnect.com Shoreham Carpet Centre Ltd 36/38 Brunswick Road, Shoreham By Sea. BN43 5WB

Advertise here! Call Diane Martin on 01482 659396 In an independent survey which asked 450 retailers which of the nine trade titles they actually read, our magazine came top of the pile. Thank you!

from The Stocklists

April 2012 67

CLOUD

C O N N O I S S E U R THE DESIGNER COLLECTION

The NEW luxury range of underlays, for prestigious installations. www.underlay.com t: 01536 200502

Part of the award winning Cloud 9 range of underlays. Proudly made in the UK to B.S. 5808 (1991)