The Stocklists - February 2014 by David Spragg

Stocklists The

with

3 February 2014

FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

& OASIS

REGENCY

SAHARA Set to be your best-seller this Spring, Regency presents affordable stain resistant carpet that’s hard wearing & easy to look after. 4m

Felt Back

Action Back

Cut lengths

Rolls

POS support

Our first manufacturing run sold out before we could advertise it! Contact your Furlong representative - see pages 24 & 25 - to get your order in early.

The

Stocklists

FIRST FOR FLOORING NEWS AND DATA

Advertisers

FlooringFactsheets

Monthly ‘Stocklisters’ shown in BOLD Index

Page No

Contact No

ADP

0121 559 6783

—

18,19

01422 431100

—

39,41

01297 33533

—

BONDWORTH

01562 745000

June 2011

BRITISH WOOL

01274 688 666

—

BROCKWAY

01562 828200

Feb 2012

01457 861141

—

0208 443 3322

—

01204 881234

—

Carpet Company Directory

46-55

+44 1275 335 911

—

Our line-up of the leading players

+32 1455 4001

—

ASSOCIATED WEAVERS AXMINSTER

CARPETS LTD.

CARPENTER COLUMBIA

FLOORING

CORMAR DOMOTEX F&X

2014

CARPET

F.BALL

Price List Data

4,37

01538 361633

—

FITA

01159 506836

—

FLOORWISE

01509 673974

—

24,25

01772 696787

Nov 2010

FURLONG H&V

FLOORING

CARPETS new page

Adhesives Expertise advice from F Ball

page 4

Buying Groups Choosing the right organisation for you

pages 8

pages 12-13

Carpet Trouble-shooter All about stains, spots and shading

pages 10-11

07813 714498

—

INTERFLOOR

01706 213131

—

01937 588511

—

01827 831424

—

0032 5665 4000

—

0800 032 3970

—

01827 831436

—

01562 754382

—

Underlay

0121 359 2001

—

Understanding underlay types and selection

JOHN LANHAM WATTS

KINGSMEAD

◆ LEOLINE LANO

MANX

MASTER

WEAVERS

MATTY’S MERRYFIELD

—

01422 373799

—

NICF

0115 958 3077

—

NOVOSTRAT

00353 61 339287

—

RACKHAMS

020 85319225

—

SOLENT WHOLESALE CARPET

01243 774623

Jan/Feb 2014

STS

—

0845 341000

— —

TELENZO WESTON WOW

HAMMER

- WOOL OWNERS WARRANTY

Carpet Types The starter guide for picking a pile

page 5

page 9

Wholesaler Distribution Directory National & regional guide to distributors

01422 374417

0845 644 9090

—

Wool Fibre Page

—

A checklist of natural fibre characteristics

pages 14-16

page 17

Classified advertising..................................................................................page 63 carpets/rugs/tiles woods/laminates/smooths fibres underlay accessories/services/organisations wholesalers/distributors adhesives

Woolsafe: the carpet care guide How to protect and clean wool carpets

pages 6-7

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK 2

THE STOCKLISTS February 2013 THE STOCKLISTS February 2014

ISSUE 467: 3 FEBRUARY 2014 Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2014. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringNews starts on page 35 Happy Hannover heralds upturn

“Buoyant mood” reported at Domotex for an improvement in market conditions page 46 Innovations and inspirations Reviews from the world’s biggest flooring fair pages 47-55

Sexy iSense

Brighton is back

Return of trade show at ‘Harrogate-on-Sea’ page 57

Cheers - an LVT cocktail of colour

AW’s new softness is seductive page 47

Earthwerks in party mood with unique LVT ‘wood’ page 53

Yak, yak, yak

Stars of stripes

Dennis Flower on trends in stripes and coordinated plains page 58-60

F&X is new UK market challenger - with yak wool and much more page 51

Stocking up on service

Furlong acquires M5 warehouse page 38

Show stealer?

Interiors show shifts to London, so NEC to start rival event in 2015 page 56

Super grass

Orotex innovation for turf like grass page 53

Visitation innovation

Carpet Foundation boosts retailer web presence page 56

Zig zag is the new stripe

Crucial Trading creates remarkable 3D structure in stripes page 52

Edel is backing healthy carpet

Innovation addresses latex issues page 52

13th & 14th MAY 2014 SAVE THE DATE FOR THIS KEY INDUSTRY EVENT IN SOLIHULL a central location! THE STOCKLISTS February 2014

Over 60 brands showcasing the best woods, LVT, carpets, rugs, underlay and accessories.

EXCLUSIVELY FOR MEMBERS OF AFFILIATED FLOORING BUYING GROUPS 3

Flooring Factsheet Adhesives

Flooring factsheet Carpet types TUFTED

WOVEN

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.

Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality. Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms. CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas. Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies. Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms. CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home. Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the

BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.

Tip Sheared

Level Loop

Velvet/Plush

Frieze

Random Sheared

Multi-Level Loop

Twist

Berber

V THE STOCKLISTS February 2014

Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner. WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: office@woolsafe.org or visit www.woolsafe.org The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia

Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email: inspector@woolsafe.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors

WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS February 2014

maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal

WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk

Treatments 1.

Blot with white kitchen roll or paper tissues

Vacuum clean

Cold water

Life inspired cleaning innovations www.bissell.com

• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth

Warm water

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment – if unsure, use solvent first

WOOLSAFE-approved carpet shampoo solution (diluted)

WOOLSAFE-approved spot remover for water-based stains

WOOLSAFE-approved spot remover for greasy/oily stains

• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge

10. Nail varnish remover or acetone

• Take care with applying solvents to bitumen-backed carpet tiles

12. Surgical spirit (ethyl alcohol or ethanol)

• When using solvents always ensure there is plenty of fresh air ventilation

14. Rub gently with coarse sand paper

• Always thoroughly rinse out water-based spotters with clean water

15. WOOLSAFE-approved disinfectant or deodorizer

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

11. White spirit or turpentine substitute

The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk

13. Rub with a coin

16. Rust remover

• Dry the spot, if possible, with a hair dryer

17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)

Environmentally Aware for Superior Carpet Care www.cleantecinnovation.com

More Difficult Spots Easy Spots

Spot or stain

Try 1st

Try 2nd Try 3rd

Artificially coloured drinks

Bleach

C/heating radiator fluid

Coffee

Spot or stain

Try 1st Try 2nd Try 3rd

Blood

Felt-tip pen

7 or 11 12

Burn/scorch marks

Furniture polish

Butter

Glue/adhesive (plastic base) 10

Candle wax

Chewing gum

Ink (fountain)

Ink (ballpoint pen)

12 7

Chocolate/cocoa

Lipstick

Cola

Milk

Cream

Nail varnish

Egg

Paint (oil)

Rust

Floor wax Fruit juice

7 3

Gravy and sauces

Herbal tea

Metal polish

Mustard

Oil and grease

Paint (emulsion)

Shoe polish

Tea

THE STOCKLISTS February 2014

Soot

Tar (asphalt)

16 5

5 11 6

5 15

Urine (fresh stain)

Urine (old stain)

Vomit

Red wine

These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk

British Wool makes a Better Carpet... Naturally www.britishwool.org.uk

This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.

Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee

Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk

• Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements,

any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.

• Review all the extra benefits and services to see

The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

flexibility to run your business the way you want

www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk

what you would actually use

• Check out the product ranges offered including the own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk

Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 8

Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer.

www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 info@smg-group.co.uk

Network with other independents

• Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com

www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com THE STOCKLISTS February 2014

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

www.floorwise.co.uk

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units. www.numa-online.co.uk

Benefits

Types

Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Combination

Crumb

PU foam

www.carpenter.limited.uk

www.interfloor.com

www.underlay.com

THE STOCKLISTS February 2014

Flooring factsheet Carpet trouble-shooter COLOUR MATCHING

Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.

A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

SAMPLES

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

SHEDDING

The original carpet tile

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning.This excess fibre is only a small fraction of the total fibre contained in the carpet.

PULLED LOOPS

This information is given by responsible manufacturers to help you help your customer to make

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

• shedding • pulled loops

SPROUTING

Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile.They should never be pulled out.

SHADING

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet.This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

STATIC

Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

FADING ON WOOL

Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair.

Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics.

A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

an informed choice.

THE STOCKLISTS February 2014

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

PILE REVERSAL (SEE SHADING)

Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

INDENTATIONS

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc.

The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet.

The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

FLATTENING

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

SOILING

Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Spillages - Liquids such as soft drinks, cordials or

any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.

Shampoo - if incorrectly applied, can leave

sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.

Dust

- which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

INSTALLATIONS

Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice.

THE STOCKLISTS February 2014

The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww

01274 655694 01562 829966 01264 335111

01562 828200 www.brockway.co.uk

Dan-Floor UK W

0844 9151000

Domo Floorcovering Pr Tu Tw E & WE Carpets W

+32 55 335211 01562 825952

01422 330261

Bronte Carpets Ltd 0121 550 5788 01297 32244 +32 56783250

Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk Burmatex Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww

01282 862 736

Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk

01422 374 417

01924 262525 Enterprise Weaving Co Be Ww

01562 745030

01254 268000

+32 56 62 2211

Belvedere Carpets

020 8800 0740

Christy Carpets Tu

+31 383 861 060

BIC Carpets Be Tw W

+32 56 23 54 10

019078 308777

Fells Carpets

Clarendon Carpets Tw

01675 433066

Classis Carpets Tu W Ww

0870 020 1725

Condor Carpets BV Tu

Betap Tufting BV Tu Tw W

Bizspoke Custom Carpets Be Tw W

Tw W sales@brockway.co.uk

01737 830301

01422 431100

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Tu W sales@belvederecarpets.co.uk www.belvederecarpets.co.uk

Brockway Carpets Ltd

Custom Carpet Company Ax Be Tu Tw W Ww

+31 38 4778911

Ww cummings@btinternet.com www.fellscarpets.co.uk Fletco Taepper A/S Tu W

01977 662211

+45 96 60 3000

Firth Carpets & Flooring Be Pr Tu Tw W Ww

01484 721529

Cormar Carpets Ltd Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk

01204 881 234

Furlong Flooring

01924 488882 Couristan Carpets Ax Tu W Ww

800 223 6186

Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk

01772 696 787

Blenheim Carpets Ax Be Tw W Ww

020 7823 3040

BMK

0113 380 5333

Craigie Carpets Be

01294 558400

Gaskell Wool Rich Tu Tw W

01827 831525

Bond Worth Ltd Ax

01562 745000

Creative Carpets Ltd Be Tu Tw W

0116 284 1455

Gaskell Mackay Carpets Ltd Ax Tu Tw W

01429 892525

Georgian Carpets Tu Tw W

01827 831430

Brintons Ax Tu Tw W Ww

Edel Telenzo’s Bakerloo

0800 505055

Creatuft Carpets Tu W

Mohawk’s Cherbourg Check

+32 56 35 4444

Brockway’s Vogue

THE STOCKLISTS February 2014

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

Godfrey Hirst (GB) Ltd Tu

0800 526696

Halbmond Teppichwerke Be Pr Tu Heckmondwike FB

Modulyss Be Tu Tw Pr

+32 52 457211

+49 037 421 420 01924 410544 0032 51 424 411

John Lanham Watts Carpets Ax Tw Ww

01937 588511

John Evans Ltd Ax Tu Tw W

07850 935301

Joseph Hamilton & Seaton W

01827 831400

Kingsmead Carpets Tu Tw W

01827 831 424

Lano NV Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com

+32 56 65 4300

marinagooch@mohawkeurope.com www.mohawkinternational.com

01827 831 450

Ossfloor UK

01675 433031

Penthouse Carpets Tu Tw W

0870 1128318

01706 341231

+31 38 385 4477

Tisca Tiara Tu Ww

07860 911748

Trendy Tuft Designs Be Tu Tw W

01274 855080

Ulster Carpets Ax Be Tu Tw W Ww

02838 334433

United Carpets & Beds Tw W Ww

01709 732 666

01484 863227

Victoria Carpets Tu Tw W Ww

01562 749300

Pownall Carpets Tw W

0845 6528811

Vorwerk

08700 104484

Westex Carpets Tu

01274 861334

Weston Hammer W

0845 644 9090

Whitestone Weavers Ltd Ax Be Tu Tw W Ww

01429 892555

Wilkies Carpets Tw

0113 307 9955

Roger Vanden Berghe.NV Tu Ww

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

0800 78 33 712

Sans Frontieres Ltd Be Pr Tu Tw W Ww

Leigh Spinners Ltd Tw

01942 673232 +32 56 393 386

Thomas Witter UK Ltd Tu Tw

Phoenox Textiles Pr Tu

+32 05685 4747

Louis de Poortere W

01480 479830 01480 471304

Mr Tomkinson Tw Ww

Ryalux Carpets Ltd Be Tu Tw W

Le Tissage d'Arcade Ax Ww

0845 296 8850

Timzo Tufting Industry BV Tu

Mohawk Europe

ITC Be Pr Tw Tu

The Wilton Carpet Co Ax W Ww

+32 56 73 57 11

0845 652 8811

0844 5611977

Shaw Home Foundations Tu

01675 433 501

Signature Carpets Be Tu W

01422 845075

Woodward Grosvenor Ax Tu Tw W Ww

0800 526696

Lusotufo Tu

01388 664101

TAT Carpet

07976 607657

Wool Classics Tu Ww

Manx Carpets Tw W

01827 831 434

Tapibel NV Pr Tu Tw

01623 481 221

Woven Carpets of Kidderminster W 01299 827477

Master Weaver W Ww

01562 754 382

Tasibel NV Tw

+32 52 499600

Mayfield Carpets Tu Tw W

01706 639 866

The Grosvenor Wilton Co W Ww

01562 701456

The Sultana Carpet Co Ax

01299 822300

MID NL Be

+31 38 851 8700

Bronte’s Cream Shagpile

THE STOCKLISTS February 2014

Cormar’s Living Naturals

0207 349 1560

Wellington Stripe from Ulster

Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National

North West

Midlands

East

Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk

A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk

Birch Distribution Sheffield - see Floorwise p16

Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk

Fells Carpets Goole 01977 662211

Birch Distribution Hull - see Floorwise p16

sales@fellscarpets.co.uk www.fellscarpets.co.uk

D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com

North East

Fells Carpets Goole

Carpet & Flooring Gateshead 0191 482 7373 gateshead@carpetandflooring.co.uk www.carpetandflooring.co.uk Fells Carpets Goole

01977 662211

sales@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16

01977 662211

sales@fellscarpets.co.uk www.fellscarpets.co.uk Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk Lee Floorstok Ltd Liverpool - see Floorwise p16 Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe - see Floorwise p16 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk Carpet & Flooring Manchester 0161 786 6800 manchester@ carpetandflooring.co.uk www.carpetandflooring.co.uk

Birch Distribution Leeds - see Floorwise p16

Cornerstone Flooring Doncaster - see Floorwise p16 Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ dmsflooringsupplies.co.uk

Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Salesmark Ltd St Neots STS Flooring Distributors Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com

Floorwise D & J Ltd Southam - see Floorwise p16 Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com Mattyâ&#x20AC;&#x2122;s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 29 for details STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com Woodall Brothers Ltd Shrewsbury - see Floorwise p16

THE STOCKLISTS February 2014

Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Carpet & Flooring Bow 020 8525 5691 bow@carpetandflooring.co.uk www.carpetandflooring.co.uk Carpet & Flooring Camberley 01276 672100 camberley@carpetandflooring.co.uk www.carpetandflooring.co.uk Carpet & Flooring Colindale 020 7127 6770 colindale@carpetandflooring.co.uk www.carpetandflooring.co.uk Clifford Floors Strood 01634 285900 sales@clifford.uk.com Culpeck Strood 01634 299000 sales@culpeck.uk.com Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 22 for details

THE STOCKLISTS February 2014

DMS Flooring Supplies Hemel Hempstead 0845 643 5344 dmshemel@dmsflooringsupplies.co.uk DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.uk Faithfulls Service Centre Kent 01322 285001

Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 31 for details STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com

Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk

Trade Carpet London Wimbledon 0208 247 3891 sales@tradecarpet.com www.tradecarpet.com

Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk

South West

Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 30 for details Salesmark Lancing - see Floorwise p16

BL Flooring Supplies Bristol - see Floorwise p16 BL Flooring Supplies Gloucester - see Floorwise p16 Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk Fitwell Flooring Ltd Redruth - see Floorwise p16 Fitwell Flooring Ltd Newton Abott - see Floorwise p16 Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 31 for details STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com

Scotland Carpet & Flooring Glasgow 0141 427 8456 glasgow@carpetandflooring.co.uk www.carpetandflooring.co.uk Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk MCD Scotland Uddingston Glasgow 01698 808000 mcdscotland@mcd.co.uk www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p16

Wales Carpet & Flooring Cardiff 0117 316 0555 Cardiff@carpetandflooring.co.uk www.carpetandflooring.co.uk Mattyâ&#x20AC;&#x2122;s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 28 for details

Ireland Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16

Flooring factsheet Wool fibre Benefits of Wool Carpet

SAFE

Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

DURABLE EASYCARE

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

Comfort

COMFORT

Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Safety

The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet.

100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

britishwool.org.uk campaignforwool.org THE STOCKLISTS February 2014

Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres. 17

Look for the Buttery

Affordable fashion from Home Twist Being price conscious doesn’t always mean having to compromise; Associated Weavers ensures that even our most competitive qualities are loaded with extra value. Home Twist is a popular seller for consumers on a budget but we don’t think they should have to settle for a standard colour range. We’ve just updated nine of Home Twist’s 16 colour options, including

the latest on-trend natural greys and soft pastels. The choice goes on, with 4 and 5 metre widths, the option of ActionBac and felt backing, plus our 10-year wear guarantee and 10-year stain warranty. Here’s an affordable cut pile carpet you can sell with confidence. Home Twist will be available from February 2014.

iSense® – New Fibre Technology

Associated Weavers Sales: 01422 431100 Email: salesuk@awe.be

At the recent Domotex exhibition in Hannover AW launched its new super soft iSense® fibre. Available in the UK from this month will be six ranges using this new exciting development. iSense® is a unique, extremely soft polyamide yarn that outperforms any other carpet yarn when it comes to soothing comfort. iSense® adds another dimension to broadloom carpet. Your AW sales manager will be calling soon to give you the opportunity to view these new ranges and the supporting display stand.

Stainaway 2014.

We will be launching eight exciting new Stainaway ranges and updating five of our current Stainaway ranges with today’s fashionable colour trends. Product development at AW is our number one priority to ensure our customers continue to benefit in a continually changing market. All our new ranges and fashion updates will be launched between now and June to ensure your are fully sampled for the Autumn. Ask your AW sales manager for a full update before you plan your ranges for 2014.

Home Twist

â&#x20AC;&#x153;

Value for money with no compromises. Sixteen modern fashion colours. A carpet that complements any home.

David Funk Marketing Manager Associated Weavers

â&#x20AC;?

Bond Worth Fiori Meadow axminster 4-5201 classic scroll intertwined intertwined with richly detailed modern accents manufactured with 80% pure new wool 20% nylon available 4.00m wide. From our our Fiori axminster Collection Collection full portfolio available to view online at www.bondworth.co.uk Townshend Works, Puxton Lane, Kidderminster, Worcestershire, DY11 5DF T+44(0)1562 745000 F+44(0)1562 732827

THE STOCKLISTS February 2014

YEARS

CELEBRATING 50 YEARS OF FABULOUS CARPET

PORTOBELLO - CHARCOAL PRT 01

CADOGAN - VICTORIA PLUM CAD 333

SOLAR - TANGERINE SOL 144

CARNABY - UNION STRIPE CAR 01

UK SALES MANAGER: Steve Glover

07896 871 502

Robin Gray

07964 821 714

SALES TEAM: Dan Milstead

07841 565 349

Jon Ormrod

07918 081 782

Clem Eccles Richard Venn

00 353 86 609 6217 07968 835 206

Steve Perks

07968 835 205

Simon Stead Clive Allen Andy Finch

07968 835 204 07964 292 615 07970 693 752

Stuart Pollock Lee McCartney

07854 580 658 07875 423000

Essex, Oxfordshire, Buckinghamshire, Bedfordshire, Hertfordshire, North London Lancashire, Cheshire, North Wales, Merseyside, North Staffordshire, North Shropshire, Derbyshire, Isle of Man Northern Ireland, Republic of Ireland Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon, West Hampshire, Dorset and Channel Isles West Midlands, Northamptonshire, Warwickshire, Worcestershire, Mid Wales, South Wales, Herefordshire, South Shropshire, South Staffordshire Yorkshire, North Humberside, North East England Lincolnshire, Nottinghamshire, Cambridge, Norfolk, Leicestershire, Suffolk Sussex, South London, Parts of South West London, Parts of Surrey, Kent, South East London Scotland, Cumbria Berkshire, South Middlesex, Parts of SW London, Parts of Surrey, North Hampshire

BROCKWAY CARPETS LIMITED KIDDERMINSTER TRADING ESTATE SPENNELLS VALLEY ROAD, KIDDERMINSTER WORCESTERSHIRE DY10 1XS TELEPHONE SWITCHBOARD: 01562 824737 SALES: 01562 828200 EMAIL SALES@BROCKWAY.CO.UK

BROCKWAY.CO.UK

THE STOCKLISTS February 2014

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ&#x20AC;&#x2122;s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!! 020 8443 3322 Columbia Flooring plc

www.columbiaflooringplc.co.uk TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY 22

Tel: 0208 443 3322 Fax: 0208 805 2346

Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS February 2014

Ranges

Backing

Composition

Grass

Precoat

100% pp

Twist

Action back

100% PP

Twist

Felt

100% PP

Loop Pile

Felt

100% PP

Twist

Felt

100% PP

Twist

Action back

100% PP

Heavy Twist

Action back

100% PP

Multiroll

Felt

100% PP

Stripe

Felt

100% PP

Heavy Saxony

Action back

100% PP

Paul Hugo (Field sales Manager) 07813 714 498 North West,Midlands

Saxony

Action back

100% PP

James Hall 07787 140 136

Scotland

Multiroll

Felt

100% PP

Steve Allitt 07971 952 873

Yorkshire, North East England

Saxony

Action back

100% PP

East Midlands

Artificial Grass 2/4m

Precoat

100% PP

Charlotte Jarvis 07460 875070

South West, South Wales

Multiroll

Felt

100% PP

Adam Nicol 07785 738 975

Artificial Grass 2/4m

Precoat

100% PP

Heavy Saxony

Action back

100% PP

Multiroll

Vilt

100% PP

Twist

Felt

100% PP

Twist

Action back

100% PP

Loop Pile

Felt

100% PP

Artificial Grass 2/4m

Precoat

100% PP

Blackpool Como New Empire Twist Forte

Garda Garda

Garda Supreme Heracles Mexico Milano

Montral Monza

New Faro Nou Camp Opal

San Siro

Symphony Telstar Torino Torino Tosca

Wembley

Representation

John Marsh 07976 795 821

Zac Marsh 07828 663325

London, South East

Richard Cooper 07860 525 245

East Anglia

Liam Smith 07719 934 019

N Ireland

J Peeters 0032 475 71 08 69 0032 51 320 543

Office Belgium

News update H&V Carpets are a Belgium manufacturer of Saxony, Twist and Loop Pile Carpets. We also run a range of artificial grass suitable for commercial and domestic use. We supply full rolls only direct from our factory in Belgium. We can supply as little as one roll per order and the delivery time is 3-5 working days. Because our route to the market is predominantly retail, dealing with us allows the retailer to sell quality products, at very competitive prices! Please contact our representatives to make an appointment.

H&V Carpets n.v. Zuidkaai 8, 8770 Ingelmunster

THE STOCKLISTS February 2014

Furlong Flooring offers first class service... Preston Sales tel: 01772 696787 fax: 01772 311921

Newport Sales tel: 01633 283959 fax: 01633 275454

London Sales tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk

WALES & SOUTH WEST

TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE tbailey@furlongflooring.com

SOUTH EAST

NORTH WEST

TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS tonyconway@furlongflooringltd.co.uk

MIDLANDS

JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE jbrimble@furlongflooring.com

ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER

PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)

CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS

alan.cheetham@furlongflooring.co.uk

peterfletcher@furlongflooringltd.co.uk

chris.allcock@furlongflooring.co.uk

BEN THOMAS M: 07794 048809 MID & WEST WALES bthomas@furlongflooring.com

BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES bob.christie@furlongflooring.co.uk

PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS

WESLEY GRAHAM M: 07968 324598 LEICESTER/WARWICKSHIRE

paullovell@furlongflooringltd.co.uk

wesley.graham@furlongflooring.co.uk

STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL swaithman@furlongflooring.com

CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST

IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX

MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE

craig.melling@furlongflooring.co.uk

ianrobertson@furlongflooringltd.co.uk

mike.shutt@furlongflooring.co.uk

THE STOCKLISTS February 2014

...exceptional performance, prices and POS!

SAHARA & OASIS Affordable, stain resistant carpet that is hard wearing and easy to look after. A best seller for the Spring season. Ask your rep about this offer and its eye-catching lectern.

furlong flooring

LONDON

JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) johnakien@furlongflooringltd.co.uk

YORKSHIRE & NORTH EAST

We are a UK market leader, proudly making carpets here in Britain.

SCOTLAND

ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND alan.cairnie@furlongflooring.co.uk

COLIN RICHFORD M: 07970 163372 WEST SCOTLAND colin.richford@furlongflooring.co.uk

THE STOCKLISTS February 2014

IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE iancollacott@furlongflooringltd.co.uk

RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS

RAYMOND SMITH M: 07816 217565 ESSEX

ray.andrew@furlongflooring.co.uk

raymondsmith@furlongflooringltd.co.uk

DES BEST M: 07968 828516 NORTH EAST/EAST COAST des.best@furlongflooring.co.uk

DARREN SPENDIFF M: 07791 890861 KENT

REG SYKES M: 07973 403450 SOUTH YORKSHIRE reg.sykes@furlongflooring.co.uk

DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE

darrenspendiff@furlongflooringltd.co.uk

darenstedman@furlongflooringltd.co.uk

Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK Incorporating

Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk

WOW ROUNDALL_OCTOBER 2013

SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) clint.carver@kingsmead-sales.co.uk Adrian Garner - 07947 524 633 (DE NG LE CV ST) adrian.garner@kingsmead-sales.co.uk Bill Robertson - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) bill.robertson@kingsmead-sales.co.uk Chris Holloway - 07773 046 384 (HU YO HG TS DN DH LN)) chris.holloway@kingsmead-sales.co.uk Ken Bayne - 07968 563 016 (DL EH CA DG SR NE TD) ken.bayne@kingsmead-sales.co.uk Mark Watkinson - 07980 737 283 (BL M SK OL S HD HX BD LS WF) mark.watkinson@kingsmead-sales.co.uk

Wool Owners Warranty For further information contact your local sales executive

www.wowwarranty.com

Mick Garner - 07796 993 913 (OX HP WD AL SG LU MK NN PE19 PE26-29) mick.garner@kingsmead-sales.co.uk Peter Thomas â&#x20AC;&#x201C; 07779 017 950 (LL CH CW WA L WN PR FY BB LA) peter.thomas@kingsmead-sales.co.uk Stewart Gillion - 07976 749 552 (CM CO CB IP NR PE1-18 PE30-38) stewart.gillion@kingsmead-sales.co.uk

SALES EXECUTIVES AND CONTACT DETAILS Ian Shopland - 07971 914 418 (Southern Sales Manager) ian.shopland@kingsmead-sales.co.uk Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) craig.brooks@kingsmead-sales.co.uk David Barton - 07977 112 095 (CT TN BN RH BR CR SM KT) david.barton@kingsmead-sales.co.uk David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) david.guscott@kingsmead-sales.co.uk Glenn Baker - 07791 890 441 (TR PL TQ EX TA DT BA BS) glenn.baker@kingsmead-sales.co.uk Mike Williams - 07538 836 273 (SA LD NP CF HR GL) mike.williams@kingsmead-sales.co.uk Neal Ford - 07968 015 578 (SL HA UB TW W NW SW) neal.ford@kingsmead-sales.co.uk Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) steve.bates@kingsmead-sales.co.uk David Posnett - 07836 650 655 (Northern Ireland)

THE STOCKLISTS February 2014

An R-Griffith Company

John Lanham Watts Carpets Ltd Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: sales@jlwcarpets.com Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557

John Lanham Watts Current Ranges Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer

4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m

10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Rolls Only Velvet 100+ Colours Chunky Wool Loop Quality 80/20 Twist

Goodacre Current Ranges Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland Royal Kendal

3.66m 3.66m 3.66m 3.66m 3.66m 3.66m 3.66m

2014 Price list There is a new 2014 price list starting from 1st January. We are pleased to announce that the Goodacre price has not been increased in 2014 even though we made a price reduction last year.

Representation Yorkshire, Lincolnshire & Nottinghamshire Mr S Fletcher 07831 818989

Lancashire, Cheshire, Merseyside, Greater Manchester, Derbyshire and North Wales Mr A Powell 07540 112998

West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Mr S Campbell 07921 439419

8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster 9.5 Row Axminster

BESPOKE CARPETS

John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumerâ&#x20AC;&#x2122;s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) for where timing and budgets are constrained.

Please contact us at sales@jlwcarpets.com

Retail Sales Agents Required We have an unexpected vacancy in Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire. Please email sales@jlwcarpets.com with your details and we will be in touch.

Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Mr R Conway 07967 721529

South Wales, Avon & Gloucestershire Mr P Thomas 07850 934849

Cornwall, Devon, Somerset, Dorset and Wiltshire Mr A Owen 07971 362087

Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466

Agent Appointed We have now appointed Alan McGowan as our Agent for Scotland. Mobile is 07775 517684.

Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Agent Required Scotland Mr Alan McGowan 07775 517684 Northern Ireland Mr Matt Mckillen 07732 263678

Republic of Ireland Mr A M Dunne 00 353 872593060

et p r ca

r ou

on e r o m .jlw

at e t m si eb .co w s

Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: sales@masterweaver.co.uk Info: info@masterweaver.co.uk www.masterweaver.co.uk

Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst

Modern carpets manufactured using traditional values

Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Wilton Contrast

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Seascape Surf Range Our Wilton Seascape Surf range features 6 colours and is made out of 100% New Wool, ideal for commercial as well as domestic markets. • Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial

Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.

Axminster Contrast

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions.Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Axminster Marble Planet

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England 28

THE STOCKLISTS February 2014

Don’t be a sheep! Maintain your independence! For a traditional service, a familiar face and products you can trust, flock to Rackhams! NATURAL EFFECT

TWISTS - STAIN RESIST

VINYL / SMOOTH FLOORING

Ancona Cashmere 4&5M Country Treasure 4&5M Gold Fields Hopscotch 2012 Houndstooth Tweed 4&5M Ivory Coast 2012 Lavenham 4&5M London Life 4&5M Long Melford 4&5M Moods New Sahara 4&5M Promenade Rocca Sloane Square 4&5m Vogue

Atmosphere Clyde + Stripes Dalton Dublin Heather Dublin Twist 2011 Echo Twist 4&5M Fairfield Supreme 4&5M Grandeur 40 Heathertwist Design Heathertwist Supreme 4&5m Moorland Twist Peerless Twist Pembridge 2013 Portman Rhapsody Stainbeater Select Stainfree Rugged Twist 4&5M Startwist Edition 30 4&5M Startwist Supreme 40 4&5M Startwist Elite 50 4&5M Super Peerless Twist

Black Jack XL Casino Royale Champion Eclipse 2012 - Part I Eclipse 2012 - Part II Mambo No.1 Mojo 2012 Starlight Supergrip II Thunderball Valu Grip+

SAXONY / SHAG PILE American Trend Grand Slam Half Century New Century Peerless Peerless Heathers Saxon King Silken Saxony Somerset 4&5M ‘Stay at Home’ Saxony Super Peerless Super Peerless Heathers Sweet Seduction 4&5M

Tempo Classic (Stock) Tempo Clic (Stock) Tempo Jupiter

CARPET TILES

TWISTS - WOOL

CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Canterbury Gel Hippo Mat Gala 2013 Gala Stripes Grand Square Linea Magnum Mat Magnus Mat Scorpio 2013 Supacord

REVOLUTIONARY LVT FLOORING FROM EARTHWERKS®

Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M Paramount 30/40 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M

VELOUR / VELVET

Bedford Cord Capital City Capital Plus Heuga 727 Magnesium

Call now for a copy of our Winter special price guide!

We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

Designers Dream

GRAPHICS / CONTRACT GELS Arena Endurance Marathon

It’s 2014 and Rackhams get tough with a complete collection of LVT, Laminate, Engineered and Solid wood flooring systems. With a new purpose built showroom and a team dedicated to this fast growing sector of the market, Rackhams remain as ever……READY TO SERVE!!! Area Sales Executives Michael Younger London North 07881-502506

Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845 THE STOCKLISTS February 2014

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, luke@solentwholesale.co.uk, VICTORIA Castillion Celtic Heathers EasiCare - Full Collection EasiCare Morton EasiCare Heartland Imperial Velvet Natural Companions (Sisal Weave) Natural Style Collection Options 288 Rustic Jewels Strathmore Collection LANO Bolero Campus X-treme Fortuna Grandeur Heather Twist Design Heather Twist Supreme Pembridge Twist Portman Star Twist Collection 30/40/50 BALTA Atlas Casablanca Desert Twist Deluxe Luxury Heritage Heather High Flyers Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Moorland Twist More Noble Riva Twist Saxon King Shepherd Twist - 2013 Colours Stainsafe Fantasy Super Wiltax Techno Woodlands LUSOTUFO Celtic Horizon Mandaly Safi Sintra Boucle Superb Twist Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony

CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Twist BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland DOMO Cabaret Festival Twist Heather Twist Playground Scorpio IVC Atlas - New colours Classic Limestone Comfylux Extra Expressions Fusion Isafe Apex Isafe One Master Grip Planet Precious Metals Presto Rooms Tile Styles Titanium Ultimate Design Ultimate Oak Ultimate Minerals Victoria ITC Heritage Collection Palace TAPIBEL Cachet Melody Reeds Sysoltex Homested/Aran/Crofter

mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379

IDEAL carpets Athena Dublin Dublin Heathers Explorer Endurance Fashion/Gallery Grass Collection Mars Motor Car Pronto Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Flexifloor Grandioso Jazz Magnum Sherwood Oak Studio entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Matrix laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendour Super Freedom MISCELLANEOUS BAJONG Silken Rugs Khartoum BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated January/February2014. THE STOCKLISTS February 2014

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF

DOMOTEX 2014: exciting innovations

“We can look back at an exciting and interesting show,” says Phil Hartley, Chief Executive at Edel Telenzo. For many people in the trade, Domotex is a key trade show, as shown by the increased attendance figures this year. For Edel Telenzo, Domotex 2014 was an important edition as parent company Edel Group had some ground-breaking innovations to show and, in addition, we were very keen to present a number of new products, of course. Our immensely popular Tube Collection will soon be extended: new colours have been added to the colour palette of our plain Centre Point and with these colours a multi-coloured and fine stripe have been created. Following the colours as seen at design shows in Milan and Paris, the new colours include Mustard (a yellow), Willow (a green) and Sky (a baby blue). The additions will be available from April. Our contract range will be extended with two new collections. Firstly the Baltic Collection, consisting of a multi-coloured and two striped carpets based on our Helsinki, a solution dyed 100% PA6, suitable for heavy contract usage. Secondly the Danish Collection, which consists of high-low boucle’s in sparkling reds, blues and greens to add some colour in commercial locations. Finally, our evergreen Fleur has been recoloured and the new colours will also be available towards the summer.

Main Image: New colours will soon be added to the popular Tube Collection. Above: Once again, it was a busy Domotex!

Watch your back At Domotex 2014, Edel Group launched the world’s first carpet backing containing no styrenebutadiene. Instead, Ceneva® uses a compound based completely on vinyl acetate ethylene (VAE). Ceneva® is the world’s first 100% SBR-free carpet backing and is the solution for those who are environmentally conscious. The use of VAE in carpet backing also has several advantages including the absence of odour, reduced flammability and lower emissions of volatile organic compounds (VOCs). From 2014, Ceneva® backing is the standard for all Edel Telenzo carpets.

Centre Point

OUR SALES TEAM Greater London, Surrey, Kent, Middlesex, East & West Sussex John A Constable T: 01622 685397 M: 07836 734322 E: john@jcagencies.co.uk Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: alsopagencies@yahoo.co.uk Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: a.b.hart@btinternet.com Lincs, Leics, Northants, Notts, Derbyshire, North East Jim Osborne M: 07738 642934 E: j.osborne@edeltelenzocarpets.co.uk Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: niall.martin@me.com South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: adj.agencies@btinternet.com Lancashire, Cumbria & Isle of Man, Gtr Manchester, Cheshire, North Wales John Rostron M: 07973 733208 E: johnrostron@aol.com East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: jonathanhart66@hotmail.co.uk West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: paulbrewer21@hotmail.com Scotland James Hall M: 07787 140136 F: 0131 343 3353 E: jameshall195@btinternet.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: john_eastlake@hotmail.co.uk Northern Ireland, Ulster & Leinster Gary O’Boyle M: 07831 220675 E: goboyle@ntlworld.com Republic of Ireland, Munster & Connaught Larry White M: 00353862594126 E: thelarwhite@hotmail.com

YOUR HEAD OFFICE TEAM CONTACTS Chief Executive Phil Hartley M: 07711 407820 E: p.hartley@edeltelenzocarpets.co.uk Operations Manager Lesley Inman M: 07703 337989 E: l.inman@edeltelenzocarpets.co.uk Sales Manager Terry Cragg M: 07973 899280 E: t.cragg@edeltelenzocarpets.co.uk THE STOCKLISTS February 2014

Tel: +44 0845 644 9090 local call rate

Fax:+44 0845 644 9191 info@westonhammer.com www.hammercarpets.com

NATURAL WEAVE We are pleased to announce the launch of our latest 100% Wool range; NATURAL WEAVE. This high quality woven flatweave is available in 6 co-ordinating stripe and plain options in 5.00m wide. Please contact our sales office or your local Sales Agent if you would like to order samples.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and

Supreme Boucle Our best selling level loop 100% Wool product available in

5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m

Natural Weave A unique 5m wide wool flatweave in a subtle herringbone

widths.

12 up to the minute colours in both 4m and 5m widths.

design with a stripe option.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in

two styles.

4m and 5m widths.

The Stone Fibre Collection Our unique flat woven quality in many

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

fashion styles and colours available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

OUR UK SALES TEAM Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire, East Anglia, Northamptonshire.

Martin Lees Tel: 07522 740954 Cheshire, Greater Manchester, Lancashire, Yorkshire, Tyneside.

Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset.

Lee Palmer Tel: 07774 101640 Channel Islands.

Derek Boyd Tel: 07940 320708 Scotland.

Mark Garbett Tel: 07840 664757 Bristol & the West Country.

THE STOCKLISTS February 2014

Keith Stevens Tel: 07710 160166 Midlands & South Wales.

Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team

Regional Wholesalersâ&#x20AC;&#x2122; Directory Your local service guide - see pages 14-16

Wholesalers: To list your wholesale business for a nominal monthly charge, telephone 01482 659396 or email diane@mayvillepublishing.co.uk and weâ&#x20AC;&#x2122;ll send you all the details.

Stocklists The

THE STOCKLISTS February 2014

3 February 2014

FlooringNews Vanilla nice, cream

As illustrated by the European Vanilla Oak Engineered wood flooring, the Home Choice range from UK Flooring Direct gives an exclusive appearance to modern homes as well as offering exceptional value at an affordable price point, reflected in its popularity and high sales.

Showcasing a very natural and matt appearance, European Vanilla Oak boards show a delightful range of light tones ranging from cream through to dusky browns, as well as characteristic knots and whirls that are expertly filled and finished. The boards are bevelled on all four sides, lending depth and definition to any room of the home, and are subjected to a careful treatment process including roller brushing and oiling to achieve the final rustic aesthetic that is also extremely hardwearing. Suitable for use with underfloor heating, the 180mm boards feature a stable three-ply construction that minimises movement and a 2.5mm oak wear layer to stand up to years of intensive usage as well as re-sanding and finishing. The flooring is also suited to quick and fuss free installations thanks to the simple click system, and offers customers ultimate peace of mind with the 20-year warranty. “At UK Flooring Direct we strive to offer the best products possible at the most competitive prices, so the Home Choice range, a collection driven by the consumer, is extremely popular given the excellent value on offer,” comments Josh Ashby, Commercial Director, UK Flooring Direct. “Engineered wood flooring brings a natural look yet with functional advantages including easy fitting, the boards spell a rapid way to exclusive looking interiors.” T 0844 327 0000

www.ukflooringdirect.co.uk

Grand National winner

Elegant Grand National is the latest addition to join the Balta Broadloom portfolio in 2014, showcasing a dense and beautifully silky texture in a palette of on-trend soft neutrals, all featuring the new X-Tron high performance yarn, specifically developed to be highly durable and stain resistant to ensure a lifetime of excellent appearance retention. Ideal for homeowners looking to add little touch of luxury with supremely soft, on-trend carpet, Grand National offers a range of 12 softly shimmering neutral shades to choose from, all equally easy to care for. From cream through to fawn the collection covers ever-popular biscuit tones for understated elegance, as well as a dove grey and darker slate colour as slightly bolder and more edgy alternatives. As a densely packed tufted cut pile, the collection is constructed from XTron high performance fibres in a quality two-ply yarn for a thick and soft texture for premium comfort and a springy feel underfoot. The carpet comprises an impressively heavy pile weight of 2000 grams per metre for excellent wear resistance, as well as premium protection against dirt and staining, backed up with both 10-year wear and 20-year stain warranties. “Supremely easy to maintain, X-Tron fibres offer superior stain resistance protection, yet can be completely cleaned with bleach if necessary, removing any worries about keeping the carpet looking fresh and new,” comments Geert Vanden Bossche, marketing director, Balta. “The palette of Grand National offers a classy, timeless look that continues to be extremely popular, as neutrals give a highly flexible base that can be paired with a huge variety of colours and décor schemes.” T +32 56 62 22 11 from The Stocklists

www.baltagroup.com February 2014 35

News

RAG for reliability

F. Ball and Co. Ltd has released a new version of its Recommended Adhesives Guide (RAG) for 2014, featuring over 5,500 up-to-date adhesive recommendations for floorcoverings, endorsed by over 200 leading international manufacturers.

Flooring contractors who gamble by using the wrong adhesives are opening themselves up to potentially costly mistakes. The RAG gives clear advice on how to get adhesive selection right first time, and is the industryâ&#x20AC;&#x2122;s most trusted guide to adhesives and floorcovering compatibility. Commenting on the newest version of the RAG, F. Ballâ&#x20AC;&#x2122;s Marketing Manager, Richard Harris, said: â&#x20AC;&#x153;Contractors should always consult an up-to-date RAG before selecting an adhesive, because the materials used in floorcoverings, skirtings and covings change according to advances in manufacturing techniques. The RAG really does take the gamble out of adhesive selection." The RAG is available as a free printed A5 book, an interactive, searchable version on the F. Ball website www.f-ball.co.uk/rag.asp and as a free app available for smartphone and tablet devices via the Apple and Google app stores. The printed edition is released once every year and the digital editions are regularly updated, to ensure that contractors have access to the latest guidance about which adhesives are compatible with which floorcoverings. All RAG adhesive recommendations are endorsed by the respective floorcovering manufacturers and F. Ball works with manufacturers constantly to keep information within the RAG updated. T 01583 361 633

36 February 2014

www.f-ball.co.uk

FlooringNews

from The Stocklists

February 2014 37

News

Stone tones

The newly revamped Supercomforts range from Leoline brings together a portfolio of tile designs focusing exclusively on the resplendent looks of stone, with a wide variety of natural shades alongside superior underfoot comfort for warm, quiet flooring.

The Supercomforts collection now boasts updated decors as well as striking new styles, showing a variety of hues and texture to capture the natural elements of stone, such as the intricate Bellaggio, the modern tile Quartz and the classic square Indian slate. From the stormy grey and hints of green of Barcelona to the warm, myriad tones of Nepal, the complete flooring collection echoes the multi-tonal qualities of stone surfaces that give its characteristic, beautiful look. Within Supercomforts there are a variety of tile sizes to cater for trends in both classic and contemporary styles, ideal for bringing ambiance to different areas of the home. Small, square tiles such as Indian Slate give a charming, rustic look perfect for countryside style, whereas larger rectangular tiles Bellaggio and Nepal are neatly outlined with a thin grout line to give definition and contemporary, smart appearance. On the performance side, Supercomforts offers superb levels of underfoot comfort with Compact backing for improved 21dB noise reduction. The easy maintenance collection is guaranteed with a ten-year wear warrantee, ensuring fantastic everyday performance and will be available in stores from early 2014. “With the Supercomforts range, Leoline have brought out the most sophisticated collection of tile designs to date,” comments Victoria Hemelaer, Product Manager, Leoline. “The range has plenty of options for appeal across many interior design styles, and we are particularly pleased with the darker decors which are set to do well.” T 0800 032 3970 www.leoline.co.uk

Furlong stocks up on service

Furlong Flooring has acquired a 165,000 square feet warehouse in Stonehouse, near Stroud and the M5 motorway, with a capacity for up to 18,000 rolls of carpet. “We are delighted with this acquisition. Exciting times are ahead,” says the company.

Strong UK trading has prompted the need for further facilities to meet the high service levels that Furlong delivers across the country. “We are an industry leader in maintaining high stockholding levels and this drives the exemplary delivery performance that our customers have come to rely upon,” said Furlong. T 01772 696787 www.furlongflooring.co.uk

38 February 2014

Floor wise and aware

With an underlay suitable for use throughout the home, Floorwise Aware is a great opportunity for retailers to discover the powerful positive promotion of working with charitable causes.

Supporting the work of Breast Cancer Care, Floorwise Aware has been introduced to give flooring retailers a unique way to engage with new customers as well as raise profile within the local community. Using the distinct and instantly recognisable colour pink for marketing and promotional materials and benefitting from the wide national reach of Breast Cancer Care, Floorwise Aware is geared to encourage communication and discussion. Contributing to Breast Cancer Care with every roll sold, Floorwise Aware will undoubtedly help in the fight against breast cancer, but as Richard Bailey, managing director, Floorwise explains, this is just one compelling reason to become a floorwise aware stockist: “Floorwise Aware represents a new step for the flooring retail sector, supporting retailers outside the normal boundaries of product point-of-sale. Working with Breast Cancer Care helps us to raise the profile of Floorwise Aware in national press and social media, while providing local support to retailers for fundraising events and sponsorship.” Through positive contributions to Breast Cancer Care, whether through sales of Floorwise Aware or fundraising activities, retailers can really and truly become part of a campaign that is far bigger than any the flooring industry has seen. “If you are considering becoming a Floorwise Aware retailer ask your customers how many flooring brands they know off the top of their head, then ask them if they’ve ever heard of Breast Cancer Care and the famed pink ribbon? We all know what their answer will be!” continues Richard. Each Floorwise Aware retailer will receive a comprehensive marketing pack, including window stickers, posters, leaflets and more. Further to this, they will be listed on the dedicated Floorwise Aware website at www.comfortthatcares.com and on social media channels. Help will be given on any fundraising events too. T 01509 673974

www.floorwise.co.uk

FlooringNews

READYto WEAVE

carpet designs for hospitality and leisure

The Ready to WeaveTM collection from Axminster CarpetsTM 9 high level of customisation to meet commercial design needs 9 fast track order commitment

BRITISH MADE All woven Axminster CarpetsTM are 100% British made in Axminster Devon.

Request your new brochure TODAY T: 01297 630 647 E: sales@axminster-carpets.co.uk

W: www.axminster-carpets.co.uk/commercial from The Stocklists

February 2014 39

News

World class room

An Ofsted 'Outstanding' Academy in Norfolk has chosen Supacord carpet with inlaid bespoke logo mats from Heckmondwike FB to create a distinctive new identity and to help achieve its vision of becoming a 'World Class' learning establishment.

The new Ormiston Venture Academy, which replaced the former Oriel High School in 2010, required over 2,600m2 of Supacord fibre bonded carpet and three bespoke logo mats installed as part of a £8m refurbishment and new build extension.

Present and correct

Axion Consulting’s Jane Gardner has been presented with the 2013 Ben Heath Certificate for Outstanding Presentations from the Chartered Institute of Waste Management.

Jane received her accolade for a presentation on ‘Plastic Carpet and Vinyl Flooring Recycling’, covering innovation and progress in flooring recycling and re-use initiatives, which was delivered at a CIWM East Anglia Centre. She collected her certificate from TV presenter Michaela Strachan at a ceremony held at the London Marriott, Grosvenor Square hotel. This award recognises the importance of preparing clear, informative and interesting presentations, not necessarily involving the preparation of a formal written paper. Presentations made to CIWM events, either nationally or regionally, are judged against a number of different criteria. Jane, a principal consultant at the resource recovery specialist, said: “As this is a professionally peer-recognised award, I am delighted to have been honoured in this way and that it impressed the CIWM members enough to put me forward.” Axion Consulting is part of the Axion Group that develops and operates innovative resource recovery and processing solutions for recycling waste materials. The Group works with a wide range of clients, from Government agencies and local authorities to companies in diverse commercial sectors, on the practical development of new processing and collection methods to recover value from waste resources. T 0161 426 7731

www.axionconsulting.co.uk

A brand new 'entrance plaza' provides the focal point for the new academy. Heckmondwike FB was called upon to reinforce the school's brand identity in this key area by producing a bespoke flooring design which incorporates the schools logo and colours. The robust properties of fibre bonded carpet, which will not ravel or fray, meant that contractors B & K Systems were able to cut the Supacord carpet on site to create a complementary flooring design. Supacord in Steel Grey was used extensively in the school throughout corridor areas and in some of the classrooms. These colours from the Supacord range create a neutral base for bright vibrant furniture to be added to create a stunning effect. Widely specified in secondary schools, these colours are recognised for their positive effect on pupils' mood and concentration. T 01924 413637

B&Q it with Quick Step

www.heckmondwike-fb.co.uk.

Quick-Step Master Installer Nigel Bawn has received praise and acknowledgement for his outstanding workmanship and consistently high levels of service at the first ever B&Q Homefit vendor partner day. Following a stringent vetting process, B&Q Homefit scheme supplies customers with rapid access to locally approved tradesmen with recognised qualifications, with the Quick-Step Master Installer renowned as a seal of excellence. In recognition of the numerous positive comments about Nigel being fed back to B&Q from internal sources and happy customers, the multinational home improvement store has awarded the Master Installer with a Certificate of Excellence. Fiona Brookes, B&Q Homefit National Customer Manager and Jonny Westbrooke, Chief Executive and Clerk of the Furniture Makers presented Nigel with his certificate at the Homefit vendor partner day. After successfully passing intensive training at the Quick-Step Academy, Master Installers can gain from the opportunity to work in partnership with the B&Q Homefit service in areas of high demand. Launched in May 2013, B&Q Homefit is designed to provide customers with an easy solution to addressing DIY tasks that they either can’t, or shouldn’t, undertake themselves, by providing access to fully qualified and vetted local tradesmen at pre-agreed fixed prices and a B&Q central point of contact to project-manage each job. The award from B&Q Homefit celebrates not only the quality of Nigel’s first-rate workmanship as a Master Installer, but also his outstanding service and friendly, caring manner when dealing with both clients and colleagues.

Pictured left to right: John Westbrooke, Nigel Bawn & Fiona Brookes 40 February 2014

Paul Carroll of B&Q explains, “Nigel received this Certificate of Excellence due to numerous comments about both high workmanship standards as well as his helpful outlook and desire to put his customers at the heart of what he does. The B&Q Homefit team also nominated Nigel for his levels of internal service, again due to his helpful nature and team spirit.” www.quick-step-academy.co.uk

FlooringNews

from The Stocklists

February 2014 41

The British Wool column Chromatone introduce new collection

The design industry is based on colour and matching shades from original designs to manufacturing is critical to the finished product. The wool industry has long used a system of colour referencing Chromatone - which is equivalent to Pantone but specifically for wool.

The seasonal shade showcases introduced by this West Yorkshire company at Domotex 2014 will be used by designers as an essential tool of the trade - allowing a designer in one country to manage colour integrity across international borders. It is mainly used in rug design and contract markets where colour is essential in design.

British Wool stand at 2014 Domotex

Boosting British business with UKTI

British Wool attended Domotex as part of the UK Trade and Investment’s (UKTI) promotion of British manufacturers.

“We like to offer a base for visiting industry at Domotex to host their meetings and assist them with a meeting point and this worked very well. We provided hospitality throughout the event and this service was very well received,” Tim Booth Marketing Manager at BWMB said.

The stand, which flew the British flag with a bold Union Jack design, also promoted the benefits that can be gained by British manufacturers through the UKTI.

“UKTI is an organisation which can help manufacturers wanting to expand their business by exporting. We encourage British manufacturers thinking about exporting to access their expertise and support,” he added.

Brintons win award for rug design

British Wool is delighted to hear that Brintons have won a prestigious award in The Wallpaper Design Awards 2014 - deemed one of the the world’s premier design awards.

‘Contemporary Style’, the new introduction is described as being inspired by ‘nature’s alluring elements’ and is a striking collection of sixty new Chromatone shades. It reflects the colours found in botanic gardens, fruit orchards, rocky outcrops and in the countryside.

“There is a more muted tone to this collection with blush shades and mauve hues. We have dedicated it to our former colleague, Jon Snowden who worked with us at Chromatone for many years and sadly died this year after a short illness. Jon was a lovely man and very good at his job and we wanted to honour him with this collection,” said Ian Robertson, Managing Director.

The new collection is housed in the standard format of a pom box which ensures complete compatability with the other seven existing intermediate Chromatone Collections.

They have won the Best Pixelation Award for their Cristian Zuzunaga ‘Deep Grid’ rug, woven on their high definition weave technology that allows Brintons to weave up to 32 colours.

Cristian Zuzunaga originally partnered with Brintons for a dramatic runner produced for the Campaign for Wool’s Wool House showcase in March 2013 and produced a stunning pixelated runner - Infinity - which was over 100 feet long. The design definition provided by the weave technology helped to make Zuzunaga’s unique design a stunning feature for the exhibition and was one of the most photographed exhibits.

Cristian Zuzunaga ‘Deep Grid’ rug 42 February 2014

“Twenty-five colours can be found within this contemporary pixel based design, highlighting our state of the art weaving technology and Zuzunaga’s innovative design style. We are delighted that this collaboration between one of the interiors freshest design houses and Brintons, which is one of the world’s oldest carpet and rug weavers has resulted in this prestigious award,” said Don Coates, Managing Director of Brintons.

Ian Robertson

FlooringNews

A grand entrance... With 17 striking tile and wood designs and all the benefits of cushion flooring, the rejuvenated Supercomfortz collection can make any entrance grand. With low maintenance and 21dB acoustic absorption, Supercomforts will make any home a better place to be.

B d 21 ED on ucti d e nd R Sou

ATTION D P U LEC OON COLMING S CO

a br brand and o off

www.leoline.co.uk www .leoline.co.uk

Feature: Wool brand campaign

Wool is safe with WOW!

Woolsafe have added their weight to the WOW promotion for the cleanability of wool carpets and explain more details of the scheme which was announced in The Stocklists last month. In an industry first, eight of the UK’s leading wool carpet manufacturers have announced a brand new aftercare scheme for wool carpet consumers in exclusive partnership with leading experts of carpet care, WoolSafe Approved Service Providers. Named the Wool Owners Warranty or WOW! for short, the new scheme targets over 338,000 customers who purchase over 7 million square metres of wool rich carpet on an annual basis. The unique scheme has been devised to offer new carpet owners a premium aftercare service in line with their wool and wool rich carpet purchases. Rolling out across eight well-known carpet manufacturers in 2014 including Manx Carpets, Gaskell Wool Rich, Mr Tomkinson and Crucial Trading, WOW! provides a year’s free aftercare at the point of sale, completely free of charge. As expected, the scheme looks to the best in the industry and WoolSafe Approved Service Providers are automatically eligible to become exclusive carpet care advisors for WOW!. By signing up to be part of WOW!, Registered Carpet Cleaners are automatically sent the details of new carpet owners who have signed up for the free twelvemonth warranty. With a number of benefits coming for free, WOW! is a powerful incentive for new carpet owners in the interest of helping to protect their new carpet. If just 25% of new wool carpet customers register for their free warranty, this equates to some 84,500 customers allocated to Approved Service Providers each year.

For each tailor made, personal introduction, the scheme costs the WOW Registered Cleaner just £1.50 administration fee per customer, and £1.00 administration fee when renewing WOW! for another year. “One of the things I find so attractive about the scheme is that the £1.50 fee is for a customer and not someone who is merely curious and gathering quotations,” comments Ken Wainwright, WoolSafe Approved Service Provider. He continues; “ I have never been one for direct sales and marketing as it takes me out of my comfort zone, but this is the first time I have ever been enthusiastic about this area of my business life. Why? Because it’s all been done for me and I know I will have a new customer before I pick up the phone.” WOW! is already available on carpet purchases, so WoolSafe Approved Service Providers are encouraged to sign up at www.wowwarranty.com as soon as possible. For those interested in becoming WoolSafe Approved Service providers, the WoolSafe Academy will be running WoolSafe Fibre Care Specialist training courses throughout 2014, as well as many others including the new Advanced Spot and Stain Removal for Wool Carpet & Rugs. All training is delivered by leading industry experts and course dates are available from www.woolsafeacademy.org. T 01943 850 817

www.woolsafe.org

Genuine interest in aftercare advice Under the benefits of WOW!, the assigned Registered Carpet Cleaner will visit the new carpet owner to deliver spot removal technique advice and a free gift of WoolSafe Approved spot remover, supplied by the manufacturer. The point of the visit is to build a mutually beneficial relationship between consumers and service providers. Registered Carpet Cleaners benefit from instant introductions to high-end clients with a genuine interest in aftercare advice, at the best time when the carpet is new, as well as that all-important opportunity to build a lasting rapport through face-to-face interaction and upsell other services. After the initial visit, the carpet owner is invited to keep in contact and use their Registered Carpet Cleaner as the first port of call for advice and assistance with spot removal at home. If a spillage cannot be successfully removed by the carpet owner following the advice they have been given, the Registered Cleaner will visit the premises to attempt a free of charge professional removal. At the end of the warranty, carpet owners are offered the chance to renew WOW! for another year, on the condition that they have the carpet professionally cleaned by their Registered Carpet Cleaner. The Warranty can be extended each year for the life of the carpet.

44 February 2014

Protect your cu stomer’s wool carpet from life’s little disasters!

FREE warranty offe leading wool br r from ands Beauty, durability, softn and peace of mind ess, sustainability - things that cons all look for when purchasing a carp umers et and now, than ks to the Wool Own er’s Warranty – WOW – something that they can all have ! The Wool Owne r’s Warranty is a special after-care servic e for consumers who buy a wool or woolrich carpet or rug from participating manu facturers. The warra and maintenanc e programme comb nty to keep the carpe ine t spotless and lookin beautiful all the g time. WOW can last the lifetime of the carpet. The initial warra nty is date of purchase. for12 months from the However, this warra can be extended nty indHÀQitely. Just have the carpe t cleaned by a WOW professionally Registered Carpe Cleaner once a t year automatically renew and the warranty is ed.

The leading bran ds offering the WOW Warranty Cover:

georgi anc a r p e

FlooringNews

Famous for bringing pure comfort, warmth and luxury to the home, Tredaire underlays are designed to offer outstanding levels of performance ensuring every carpet looks fabulous and gives that ‘new carpet’ feeling for longer. That’s why Tredaire is the UK’s biggest selling underlay brand – the market leader!

01706 238 810 from The Stocklists

interfloor.com

@interfloor1 February 2014 45

DOMOTEX 2014 January11-14 , Hannover •

Happy Hannover heralds upturn “Buoyant mood” reported for an improvement in market conditions “People are less worried about the future and they are less price sensitive with more consumers prepared to invest in better quality products for their home”

Hannover laid on a Happy New Year celebration for visitors to Domotex – the world’s biggest flooring fair. “There is a considerably more buoyant mood in the industry,” stated Dr. Jochen Köckler of the show’s organisers. “The mood in the exhibition halls made it clear that the sentiment in the industry had taken a considerable turn for the better, with exhibitors speaking of greatly improved business prospects and an anticipated upturn in sales,” he said. His reason to be cheerful was underpinned by an increase in visitor numbers to 45,000 and the positive energy was reflected by the manufacturers serving the UK, many of whom reported strong trading in November and December. “People are less worried about the future and they are less price sensitive with more consumers prepared to invest in better quality products for their home,” said Steve Elliott of Associated Weavers. “The mood is improving and the market is more optimistic,” agreed Puck den Hoedt of Condor Carpets. Charles Annable of Brockway was a little more cautious and reflected the view of many manufacturers. “The market is definitely getting stronger and starting to grow. But we expected it to happen more quickly than it has. 2014 should start to see more substantial growth.” The atmosphere of pure enthusiasm at Domotex is the flooring industry’s antidote to the winter blues and is a superb showcase of the best and brightest. The 4-day trade fair attracts 1,350 exhibitors - if you were to spend just 10 or 15 minutes on every stand at Domotex, it would take you every day for more than a month to go round the show! Fortunately for readers of The Stocklists, we’ve done the whistle-stop tour of the halls for you! - and several pages this month and next will give you insight into who’s going to be making the running in 2014. This year’s theme for Domotex was “innovation” and new ideas were in abundance – with investment in product development and new manufacturing capability reflecting the industry’s renewed intent in a better market. Here are our innovation highlights from the show… Associated Weavers have unveiled super-soft yarn technology branded as iSense while Cavalier has been experimenting with space dyed nylon to creative uniquely distinctive designs. Renewed confidence in wool saw Wools of New Zealand displaying state-of-the-art wool printing technology while Crucial Trading has developed a superb multi-level zig-zag weave. Edel Telenzo made a major announcement, converting all their carpet backing to their new Ceneva latex - an odourless, less flammable and more healthy material while Foxi & Graph has launched an innovative floor-fixing matting for more environmentally friendly installations without glue. Laminate technology continues to evolve with leaders Balterio continuing their investment in the latest systems including a digital printing capability that comes on-stream this year while Earthwerks has taken LVT to new places with new highly coloured decors. And we can report that grass keeps growing! – at least, the demand for it does in the UK and the artificial products continue to improve with the latest Oryzon and Feelgrass from Orotex raising the bar on standards. Next month we’ll report on the latest style and colour trends from Domotex 46 February 2014

FlooringNews

Sex in the city of Hannover Seduction is not just a range name, it looks like a whole new sales strategy for Associated Weavers! Behind the curtains of a matt black box in the corner of their stand at Domotex, AW were showing possibly the sexiest video ever seen in the flooring sector. The sultry star of the show was iSense®, a new polyamide yarn and the reason for all the passion is that this fibre “outperforms any other yarn when it comes to comfort.”

“iSense outperforms any other yarn when it comes to comfort.”

The great thing about all this hype is that it’s true! After watching the video, you are allowed to see, and of course touch, three new ranges which will arrive in the UK as Serenity, Splendour and Seduction and it is a genuine shock just how soft these surfaces are. And the polyamide base takes up beautifully a range of superb colours. “We’re one of the few companies that can print on polyamide and the development of this range is a real success for AW,” says UK MD Steve Elliott (pictured right). The iSense name will be seen across a collection of super soft ranges during 2014. AW’s talent for intelligent product development also sees their StainAway brand being increased by 12 new polypropylene ranges to the UK this year. New StainAway Tweed is a good example of the AW blend of technology and creativity. “We knew we were missing a strong tweed product but often you see a finish that looks too ‘manufactured’, “said Steve. “We wanted a natural look so we commissioned a tufting machine especially to create the right appearance and finish.” There are three different colours in each of the 12 colourways and this versatile, semi-contract carpet will be a strong seller in 2014. Similar attention to detail has been paid to Inspire which is coming from the same new tufting machine but this time three yarns are fed through one needle to create a fashionable peppered look in 10 colours that’s just a bit different. It will be in the UK by April.

AW likes to offer “good, better, best” options across its mainstream ranges so the best-selling Everest Twist and its plusher sister range Santorini have now been joined by Distinction at the top end which is more than twice the weight of Everest. They share the same new colour bank which has been updated with more silver and soft greys and less darker brown shades.

Entry level Home Twist introduces nine new colours to sustain it’s appeal to budget conscious customers while at the other end of the scale, AW reports that the newly launched Sophistication range had a strong season before Christmas and is set to become the number one seller for many retailers this year. Finally, increasing optimism about new housing starts has prompted the launch of Imperial Twist, a reasonable priced polypropylene twist in 12 smart colours that is targeted at retailers and developers. www.associatedweavers.net

from The Stocklists

February 2014 47

DOMOTEX 2014

Brockway brimming with ideas Brockway brought lots of new ideas to Domotex which demonstrates the company’s flair. Their stand was carpeted in Cavendish, an established popular carpet in 100% New Zealand wool which has just been substantially developed with contemporary new colours and stripes - and striking new options for a smart structured texture – the rib is shown on the stand here – all of which will be fully ready for the Summer. The company’s success with the rugged Lakeland Herdwick collection is encouraging them to look at more options in undyed British wool. “We are getting a lot of interest in this area,” says Brockway’s Charles Annable. “We need new stories about wool and the bigger retailers are really getting behind this concept.” Also pictured here are Brockway’s latest POS units which are rolling out to retailers now featuring a new themed approach for heathers, textures/designs and colours, mixing ranges across each drum to provide maximum accessibility and interest for consumer browsers.

T 01562 828200 www.brockway.co.uk

Space, style – and new frontiers for Cavalier Cavalier has built a solid reputation for bespoke contract flooring with a commitment to technical innovation as well as the attention to colour and style from their in-house design department. The company came to Domotex to boost their export business and were looking for new agents across Europe to focus internationally on custom tufted work for commercial contracts. Cavalier had carpeted their booth with a new range, Space Style, a sister product to Confetti, which demonstrates their versatility. It is a smart and clever 80/20 which uses space dyed nylon as the synthetic component to create a randomized non-linear stripe effect. Available in 12 colours, Space Style is suitable for both residential and contract use. More innovation is planned for 2014 and the company expects to launch a remarkable new twist/velvet combination which has been sampled at both last year’s Harrogate and now Domotex to great acclaim – watch this space!…

T 01254 268 000 www.cavaliercarpets.co.uk

More next month.... Next month we’ll complete our reviews of the rest of the innovations and launches at Domotex and also report on the design trends from the event, including the colour forecast from leading expert Joanna Ramsden of Wools of New Zealand.

48 February 2014

FlooringNews

Vintage performance from Balterio Old is the new new. Or in the case of Balterio,Vintage is in vogue. Europe’s leading laminates company has picked up the trend for aged appearance and turned it into a superb range for its Quattro collection that takes authenticity to a new level. Quattro Vintage radiates warmth from softly toned decors which have random knots and imperfections to give them aged appeal. The appeal of those features is reinforced by Balterio’s ‘True to nature” technology that gives the realistic touch using the most accurate registered embossing. “People are looking for the most authentic decors and Balterio have always been on top of the development and design for the latest in laminates,” says marketing director, Franky Terrijn. Quattro Vintage is an 8mm plank in 11 decors and builds on the established success of its sister product Tradition Quattro, a 9mm plank, which is being extended from eight to 14 decors in 2014 including a striking light ‘Coral white oak’ and a warm, authentic ‘Colosseum oak’. Both ranges feature the 4-sided v-groove which is popular in the UK. Quattro Vintage comes with the fold-down system PressXpress for easy installation. Balterio arrived at Domotex with 150 new decors – more than 80 of which will come to the UK – and that’s a sign of the company’s new confidence since its acquisition by the IVC Group in May last year, Europe’s biggest LVT producer. The corporate change is boosting investment in product development and, for example, Balterio will benefit from a €20m digital printing plant that is being commissioned this year. With all the options, it’s difficult for consumers to make that one choice that will just suit their home – so don’t – just order all the ones you like!

“People are looking for the most authentic decors and Balterio have always been on top of the development and design for the latest in laminates”

That’s the experience of Katrin and Dennis whose house has five different Balterio laminate floors in six rooms. They are one of the featured families on Balterio’s smart website which gives an insight into the choices real people make when buying floors. “I need variety so that’s why there’s a bit of a mix of modern and the more traditional,” says Katrin. “It’s varied and it reflects us.” www.balterio.com

New web site The website is highly engaging with top quality photography of real homes and video interviews with the people who live with Balterio laminate floors. The address is: www.balterio.com

from The Stocklists

February 2014 49

DOMOTEX 2014 McThree – Making a Royal Living The latest Royal Living collection from McThree is likely to be a big seller with 60 designs that went into manufacture in Belgium in December. “We are trying to cover as many bases as possible with this range,” says Robert Witherington (pictured right). “We’re making a strong colour statement in a highly affordable rug that feels soft but has good bulk – you get a lot of rug for your money.” The company’s Wellness collection is one of the market’s favourites and McThree have kept this fresh with the introduction of new designs in on-trend, more subtle shades which include pinks and lilacs and some really appealing ‘stone-washed’ denim designs. Elsewhere on the stand, McThree was showcasing their new Turkish manufacturing operation Sofiteks, an opportunity for the company to increase affordability, but they’re aware that this is a highly competitive sector and so have sought to make a distinction in the designs they are bringing to the UK market which are clean and smart. T +32 5661 1429 robert.witherington@mcthree.be

Soft sell from Condor There is something soft about Condor that is getting a great reaction from British buyers. The company has created a collection of super-soft products in the latest trending colours including: Las Vegas in 11 colours; Crystal Twist with a dazzling display of 17 colours; Da Vinci which has the increasing popular peppered effect; and Empire Saxony, a plush dense 2-ply pile, pictured here with Condor marketeer Puck den Hoedt. “We wanted to create a family of carpets that people really want to touch,” she says,” and we have worked hard to develop the colours that really work in the UK.” But it’s not all soft – there’s a performance edge too to this range which is underwritten by a 10-year warranty. T +31 3844 8911 www.condorcompany.eu

Increasingly international Interfloor Interfloor were waving the British flag at Domotex to increase further the strong international presence of their top underlay brands - Tredaire and Duralay. Interfloor sells to customers in over 70 countries and noted a significant upturn in activity at Domotex. “We were very busy at Domotex this year and there has been a marked improvement in the number and quality of the enquiries,” says Interfloor’s marketing director Steve Woodhead. “We were also very encouraged by growing interest in our Gripperrods carpet gripper, tools and tapes and our Stikatak edgings and flooring adhesives. The new Interfloor accessories catalogue was very favourably received”

T 01706 238810 www.interfloor.com

50 February 2014

FlooringNews

Yaking on at F&X If the people at F&X seem to yak on a lot about just how smart their floors are, they have more reason than most. The company’s stand at Domotex was carpeted with yak hair from the Himalayas and that sets the scene for a new challenger in mid to high quality end of the British market.

“We’re about to get serious about serving the UK,” says Wang Yulin (pictured bottom right) who runs one of China’s most successful flooring operations and has now built a substantial distribution centre and showrooms near Antwerp in Belgium. “We have exceptional quality products with added interest and value. The UK looks like the right place to deliver these benefits.” The robust yak hair carpets which are blended 50% with regular wool in three colours are just the tip of a brand iceberg from F&X. A wide range of woven wiltons in British and New Zealand wool will be at the centre of the Himalaya brand. “The wiltons were launched last summer in the US very successfully and we’re now getting a great reaction from UK buyers, especially in the London area,” says Gordon Hugo, the marketing specialist for F&X. “There is not enough well priced quality wilton in the world but these products are right up there with smart, sophisticated designs,” he added. Also under the Himalaya label are a collection of 80/20 wool twists where the 20% comes from polyester PET recycled from drinks bottles. There will be two weights in 12 on-trend colours. The Belgium operation of F&X will also be delivering a high end collection of mostly wool loop pile carpets across 10 ranges as core business for the UK. On the synthetic side, the Beauty range uses 100% of the recycled PET fibre to produce a colourful range in three weights at 4 and 5m. Over the past 10 years, F&X has invested heavily with an integrated operation including 24 woolen carding machines, 25 tufting machines, three 4 and 5m backing plants and recycling and yarn extrusion on the synthetic side. In May, Wang invested $6m in 24 cabling machines and 10 heat-setters to producr 20m square metres of PP and PET carpets annually. All this is part of a new $30m factory at Xining in the heart of the Himalayas region of China. T 07976 607657 www.fxcarpet.com

“We’re about to get serious about serving the UK with exceptional quality products” A woolly yak in the high Himalayas

from The Stocklists

February 2014 51

DOMOTEX 2014 Edel is backing innovation As always Edel Telenzo has a smart suite of new designs on display at Domotex but this year that was only part of the story. But not only couldn’t you see their latest innovation, you couldn’t smell it either! The Edel Group unveiled Ceneva®, a world first carpet backing that has been rolled out – or rather under – their entire range. This is an odourless, environmentally friendlier carpet backing which is likely to have a major impact in the market. Ceneva uses a compound based on vinyl acetate ethylene (VAE), replacing the conventional latex containing styrene-butadiene rubber (SBR) which not only has an unpleasant odour but has also been linked to health issues in recent years. Lower VOC emissions and reduced flammability complete the benefits making it likely that VAE will become a required specification for contract installation in certain territories. “It has taken two years to develop this product but now that we are able to introduce it to the market we have seen a really positive reaction,” said Edel’s Annemarie Hadders.

T 01422 374417 www.edeltelenzocarpets.co.uk

The Crucial art of the almost impossible Chances are that if it looks super impressive, feels highly unusual and is almost impossible to make, it could be a carpet from Crucial Trading! After 18 months in the making, the new zig zag design from Crucial was one of the most impressive products at the show and lived up to the Domotox 2014 theme of ‘innovation’. “This has been a real challenge,” says Crucial’s Michael Turner, with a certain amount of relish. “It’s certainly unique and very challenging to get made.” Crucial was looking for something spectacularly different following it’s success in stripes and the new design represents an exciting new departure in the sector. The innovation does not stop at the pattern... these stripes not only zig zag, they are part of a stunning three-dimensional structure. The new range is made is 100% Laneve wool from New Zealand and will be available in a large and small zig-zag design and four colourways when it is launched in early Spring.

T 01562 743 747 www.crucial-trading.com

Great British Wool In a bid to boost exports, British Wool were flying the flag at Domotex alongside the Government’s UK Trade and Investment organisation under the slogan “Business is Great Britain”. “We are selling strength and durability. British Wool is all about performance on the floor and where it matters most. A carpet takes a lot of punishment and it needs to look good every day and we want buyers to recognise that British Wool is an excellent fibre choice.” Tim Booth, marketing manager at the British Wool Marketing Board said. The Board, which markets the wool of over sixty different breeds of sheep from 40,000 UK sheep farmers, attributes the wool strength to the temperate weather conditions which over centuries has created sheep breeds that grow a more robust and springy fleece. This provides instant ‘bounce-back’ despite constant compression and which then offers less flattening in carpets and longer appearance retention. British Wool is also particularly reliable in the manufacturing process, having a long staple and is less likely to break during the spinning, tufting or woven process.

T 01274 688666 www.britishwool.org.uk

52 February 2014

FlooringNews

Beaulieu brands deliver breadth The Beaulieu group used Domotex to demonstrate the full breadth of their offering in needle felt and tufted products and they showed just how sophisticated their operation has become to meet the precise needs of their customers. Under the Orotex and Real brands, the goup has a presence in six major product segments: Home, for residential needle felt carpets and runners; Commercial, for contract products in rolls, tiles and matting; Events, for the short stay exhibition and conference industry; Automotive; Doormats and Grass (see panel). As well as quality, colour is a key theme for 2014 to keep the company at the forefront in these sectors. www.beaulieuflooringsolutions.com T +32 56 67 22 11

One of the best examples of the innovation of Orotex is their latest synthetic grass range under the Oryzon® Deluxe brand. “We have invested in extensive product development to produce a synthetic grass that is unique both in its softness and performance,” says Orotex-Real marketing manager, Bart De Bruycker (pictured above with his colleague Sylvie Stouten). The product has 50% more grass blades per square metre but the real secret is the research that has delivered different shaped grass blades, one optimized for performance, the other for softness. Softer still is FeelGrass®,the very latest Oryzon product which will be patented for its use of an innovative 2-layer contruction with a grass fibre surface on a needle felt ‘soil’ base layer. The result is a remarkably realistic material that is best described as turf rather than just grass!

Colour works for Earthwerks Earthwerks served up a cocktail of colourful LVT to get the party started in Hannover. “We wanted to do something different and innovative,” said Ton Van de Ven. “All our competitors do brown. We wanted something that sparkled – but which will also sell well!” The company commissioned a leading international designer to create a vibrant range in on-trend colours. The decors are printed from hand–painted originals to give an exciting fashion effect which is going to appeal to the more adventurous consumers and especially to architects and interior designers who can combine colours to make unique eye-catching floors.

Nice and a slice! Possibly the brightest piece of POS at Domotex was this counter top swatch dispenser with take-home floor chips for consumers to sample the colour.

from The Stocklists

The Colorwerks collection is available in one quality – a high performance 2.5mm plank, 1.22cm x 18cm, which has a contract grade 0.55mm wear layer. It’s worth stocking for the sample swatch alone – the colour chips come in a cocktail style POS unit that just fizzes with possibilities.

sales@www.earthwerks.co.uk www.earthwerks.co.uk

February 2014 53

DOMOTEX 2014 F Ball bags extra business Smoothing underlayment Stopgap 1200 takes pride of place on the F Ball stand at Domotex because it is quite simply the most successful product the company has launched for 25 years! “This is the best product we’ve introduced in modern history - it’s a real problem solver that the installers have taken to very quickly,” said Interfloor marketing manager Richard Harris. Stopgap 1200 arrived last May to great acclaim because of its versatility. It’s a low odour, fast drying, two component smoothing underlayment for preparing poor subfloors, even over old adhesive residues. Elsewhere, F Ball is beating the market black and blue for moisture control with two offers that control damp in sub-floors. The black product is Stopgap F77, a one-coat moisture barrier that dries in just three hours for same-day installations. F78 is a blue coloured product which is solvent-free and based on a two-pack expoxy resin system. Both are suitable for underfloor heating. F Ball already has a very high share of the UK adhesives market but has been busy building its market share in floor preparation products and in export markets.

T 01538 361633 www.f-ball.co.uk

Carpenter has the Midas touch “This year’s show was the busiest ever and the quality of the visitors was excellent – we had a number of enquiries from new countries too which was promising,” says Helen Rowberry, national sales manager of PU underlay company Carpenter Ltd.

Carpenter Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

Helen added: “Our recently launched heavy rated contract underlay, Prostep, has also grown in demand and we put this down to the fact that it is a competitively priced, lightweight alternative to heavy crumb rubber– something that’s appealing to an increasing number of fitters.”

Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.

T 01457 861141 www.carpenter.ltd.uk

A highlight was the new Midas 12 underlay which follows on from the success of Midas 8 and 10 and has been designed to meet the demands of the luxury domestic market. It was accepted extremely well by visitors – as a result gaining the support of a number of stockists.

Installers stick with Instalay Domotex is all about innovation this year and Instafloor had one of the busiest stands for their demonstrations of the new generation of fast fit, self-adhesive underlays under their InstaLay brand. The self-adhesive system backs a recycled rubber crumb underlay which provides a durable anti fatigue solution with excellent acoustic properties. Suitable for single and double-stick installations, the product range comes in two thicknesses - a 3mm product for LVTs, carpet tiles, carpet, wood flooring and laminates and a 5mm product for improved acoustic and cushioning performance with a variety of floor finishes. The adhesive system comes in high grab and low grab for permanent and removable installations and provides significant time savings on installation as well as solving problems such as protecting legacy floors and forgiving minor sub-floor imperfections. It’s suitable for underfloor heating too. “We launched only three years ago and now the market has come to trust the product and understand what it can do. Once installers have used InstaLay, they want to use it again,” says Instafloor’s Shaun Smith.

T 0118 973 9560 www.instafloor.co.uk 54 February 2014

FlooringNews

New Zealand Wool Centre of creativity Wools of New Zealand’s spectacular Wool Centre was a triumph. A beautiful, light, decorative stand showcased both the beauty and versatility of the fibre but also all the creative skills that Wools of New Zealand have to offer the industry, be it colour trends or product innovation. They also succeeded in having 9 ‘partner’ stands around the periphery of the main stand, all of which were designed by Joanna Ramsden of Wools of New Zealand to complement the look, feel and tone of the Wool Centre. Modern technology working with traditional skills was a sub theme of the stand. The stunning main stand carpets, for example, combined the modernity and technological challenges of a wool print with a traditional Wilton. The print, inspired by the tiled floors of Italy’s palazzos and villas, was made by Halbmond. It came in 16 different pieces which had to be knitted together over the course of 36 hours. The inlay was a 100% loop pile mosaic Wilton manufactured by New Franco Belge. ‘Innovation’ was the flagship initiative of the Show’s organisers as it sought to ‘push the boundaries’ with flooring. Not surprisingly, Wools of New Zealand had 3 product innovations that were winners. Mirage was inspired by the latest handbag collections and combined wool with silk to produce a visually interesting carpet. Bond Street was a Saville row inspired twill in which four neutral colours combine to form a striking design that had both feminine and masculine appeal. Highland Tweed combined a chenille yarn made of wool and bamboo with gold lamay to produce an elegant and rustic look. While Wools of New Zealand were enjoying success, so were their partners. Westex, Brockway, Cormar, Flock, Crucial Trading and Cavalier, all expressed their pleasure at the way the Show had gone and at the help received from Wools of New Zealand. Simon Thomas at Westex said: “We’ve seen customers from America, China, Scandanavia and Russia. One customer is taking samples in 150 stores of our new Exquisite collection and the reaction to our whole range has been extremely positive. This really is the best platform for us.”

T 01943 603 888 www.woolsnz.com

Sensational success for Cormar Cormar came to the Continent to tell it’s global customers about it’s recent successes with the Sensation family of products. Sensation Original is a super soft, luxurious, deep pile carpet made from the silky Luxelle PP fibre and it’s progress in 2013 was, well, ‘sensational’. Cormar added a Heathers version last Summer and followed that up with Sensation Twist in time for Christmas. “The market has really taken Sensation to its heart,” said Cormar’s David Cormack. “We worked hard on the colourbank with both contemporary neutral and more colourful shades and I think we’ve got it absolutely right!” Cormar were at Domotex as part of the Wools of New Zealand stand and celebrated that partnership with a smart new colour update for the popular Home Counties range which will now be the first Cormar product that is branded as New Zealand wool. The carpet is an elegant 80/20 twist in two weights and the quality of the wool shines through in the clean colour choice of 18 shades. A twin range Home Counties Heathers will also be launched at the same time in 14 colours. Domotex was a great opportunity for Cormar’s new export manager to get up to speed – Robert Mulder joined the company in June.

T 01204 881234

from The Stocklists

www.cormarcarpets.co.uk

February 2014 55

News

Birmingham vs. London. Stealing the show?...

The flagship furniture show Interiors UK has announced a move to London next year - but the current venue, Birmingham’s NEC, has fought back with a rival bid to launch it’s own event to challenge the change.

The prospect of two competing events is likely to confuse the sector, including several flooring companies who exhibit at the event. Just for good measure the new dates for the London event clash with the Buying Group’s National Flooring Show, a major industry event in Solihull scheduled for the same week in May. Interiors UK organisers UBM announced the pull out from the NEC just days before their 2014 show was about to open (the 2014 event did go ahead as usual in Birmgham however!) The Interiors UK show in 2015 will be at the Excel Centre in London and change its dates to May 17-19 to run alongside the popular “May Design Series” event. Andrew Vaughan of UBM commented: “It's a tough decision but it's the right one. We've carried out 18 months of research and exhibitors have seen the logic of moving. Exhibitions we've previously moved from the NEC to Excel have seen growth.” UBM says the move will increase the number of visitors, create a major international event and allow retailers to make better buying decisions as they will have seen the spring's main product launches. NEC BIRMINGHAM 19-22 JANUARY 2014

NEXT MONTH we’ll be reporting on the flooring people at the Interiors UK event event including the successful launch of Furlong’s Sahara & Oasis ranges, pictured above.

Within hours of the UBM announcement, the NEC hit back with the launch of a new event called the ‘Furniture Show’ which will run in the established January slot. “"Naturally we are disappointed that UBM have decided to relocate Interiors to ExCeL from 2015,” says the NEC’s Stephen Richards. “We have to recognise that the decline in the Interiors show over the last few years has not just been a function of the difficult high street, and we would obviously prefer to be working with them to revive the offer for the UK and International trade here in Birmingham. “From my experience, a London event will satisfy a relatively small niche of suppliers and buyers who might well feel more comfortable in a designer/interiors kind of environment – it will not, however, satisfy the vast majority in the industry who need to reach all retailers from throughout the UK.”

Visitation innovation from Foundation The Carpet Foundation is launching a new digital initiative that it says will demonstrably prove what members get for their membership. While the TSI backed Code of Practice is seen as a ‘deal clincher’, it is hoped that this will be the ‘deal opener’ – and also lead to new retailers coming on board. Representatives from the Carpet Foundation manufacturers received briefings in January and are set to roll it out from February. The ‘Be Seen. Be Found. Be Visited.’ initiative is all about promoting retailers’ shops, in their own town, to their customers by unlocking the power of the internet. It is not promoting, or encouraging, selling online but it is designed to ensure that retailers’ websites are a potent adjunct to their business and add benefit. As over 3 million consumers search for carpet online every month, and 180,000 look for a carpet shop, the Foundation argues that not having an effective online presence is like shutting one’s shop for a day. The idea was piloted on 2 retailers at the back end of 2013 with very encouraging results. Before the intervention of the Foundation, when it came to Google and online searches, both retailers were losing out to the competition on their area. Today, the story is very different – and it has led to new business for both retailers. A 3 minute film has been produced showcasing the offer and its benefits. Andrew Stanbridge, Carpet Foundation Chief Executive said: “The biggest criticism the Foundation has always faced is ‘what am I getting for my money’? This will prove conclusively what we are delivering, right to their shop, in their town. What is more, they will almost certainly be new customers. The internet is where we as consumers do our due diligence for most purchases. A lot of retailers complain about the ‘man in a van’ taking business from them – well the internet is where he gets his customers. By working with us, as impartial and ‘honest brokers’, our retail members will get increased footfall at no extra expense.” T 01562 747 359 www.carpetfoundation.com

56 February 2014

FlooringNews

...but Brighton is back!

The once popular Brighton flooring show is to be revived in 2015 at the South Coast town’s Metropole Hotel.

The announcement was made just as we went to press and full details will be published in next month’s The Stocklists. The new event was last staged 11 years ago by Stewart Croft and his company, Norcro Exhibitions, are behind the latest move. Stewart has confirmed that some key manufacturers have already confirmed their interest. The show will be held between March 3 and 5, 2015, under the name ‘The Spring Floorcoverings Exhibition’.

introducing

graphite

carpet underlay

Brighton is seen as ‘Harrogate-on-Sea’ by many in the trade - a logical sister event to the Yorkshire show. Southern buyers who seem reluctant to travel North are likely to welcome the venue while attempts to revive shows in London have failed in recent years. T 01590 677730 sales@norcroexhibitions.com

When what you really really want is a strong selling good all-round domestic underlay which delivers a healthy margin Graphite is the way to go!.

In an independent survey which asked 450 retailers which of the nine trade titles they actually read, our magazine came top of the pile.

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Graphite is a fine, robust, utility underlay representing superb value for money and which is already a firm favourite with many Retailers and Distributors throughout UK and Ireland. FULLY RECYCLABLE SIMPLE, QUICK AND EASY TO LAY DESIGNED FOR GENERAL DOMESTIC USE EXCELLENT SOUND REDUCTION PERFORMANCE LIGHTWEIGHT ROLLS EXCEED H&S EXPECTATIONS IDEAL FOR USE WITH UNDERFLOOR HEATING SYSTEMS

Graphite is part of the Novostrat range of polyethylene foam based underlays for wood, laminate and carpeted floors. Underlays for every application - from the highest performance to utility – and to suit every budget.

tel: 00353 61-339287 www.novostrat-insulation.com info@novostrat.com from The Stocklists

February 2014 57

Flower on Flooring Stripes make star performers The popularity of stripes and coordinates was seen to increase by many last year, leading to expectations remaining high for additional activity this year.

Gala & Stripes by Balta

The importance of keeping pace with market trends was emphasised in 2013, with a number of companies reporting encouraging response to their ranges designed to match fashionable trends. Among those experiencing growing demand is Brockway, whose managing director Charles Annable says: “There continues to be a renaissance in carpet design, with co-ordinating plains and stripes making a popular comeback. Carpet is now becoming a focal point of fashion in interior designs, with the use of stripes to make a dramatic statement, especially in hallways and on stairs, being very much on trend.” Vogue Serenity by Brockway

harmony in the home. Alternative Flooring's mix and match stripes and complementary plains create a flow between upstairs and downstairs. Rock 'n' Roll Tutti Frutti stripe on the stairs partnered by Wool Romance 'Always' in the hall results in a scheme which connects these spaces smoothly and is dynamic without being distracting.” Further options of stripes and coordinates are provided by Balta Broadloom. Its 100% Stainsafe Gala & Stripes collection takes four stripe colourways and harmonises them with a range of plain styles, including the reassurance of 15 year wear and stain warrantees while creating a completely coordinated look. This creates the striped staircase look with a 19.5cm repeat, while bringing underfoot comfort in larger rooms with its plain styles. Gala & Stripes is available in either Ultratex Quick felt or a synthetic backing.

“Going all Rock 'n' Roll on the stairs and classical in the hall needn't mean a lack of harmony in the home” Demand for the company¹s premium Designer Collection Vogue range and Classic Collection Solar range has never been stronger, he states. Cool or black hue stripes are especially popular and Brockway¹s Jubilee range became one of its top three best sellers.

“With Gala & Stripes we¹ve introduced the benefits of bleach cleanable Stainsafe fibre in a coordinated collection that ensures a perfect match,” says Balta Group marketing director Geert Vanden Bossche. “The collection was updated in 2013 and is a firm favourite with retailers looking to respond to the latest in home trends at a price point that is obtainable for more homeowners.”

“The nine striped designs pick up on the colours in Jubilee¹s plain carpets, which range from deep, lush black, chocolate and burgundy to fresh, delicate pinks, lilac and greys. Each striped carpet features five of the Jubilee palette of colours and so can co-ordinate with several of the plain carpets,” says Mr Annable.

Ulster Carpets found stripes were big news in 2013 and states its Wellington Stripe has been a bestseller as part of its Open Spaces Laneve Collection. Made with 100% New Zealand Laneve wool, Wellington Stripe offers a contemporary feel, practicality and durability alongside the luxury and softness of a pure wool carpet, the company states.

Continuing the focus on the fashion theme, Alternative Flooring marketing manager Lorna Haigh, says: “Going all Rock 'n' Roll on the stairs and classical in the hall needn't mean a lack of

Designed to co-ordinate with the plain ranges of Auckland and Queenstown, the neutral base tones of Linnet, Reed and Marron are

58 February 2014

Tutti-Frutti by Alternative Flooring

FlooringNews

by Dennis Flower

brought to life with accents of sage, olive and chalky pink. Smoky greys and charcoal provide the undertones of the distinctive Quay and Carbon colourways which are highlighted with duck egg, blue and purple.

Heckmondwike FB marketing manager Abby Chandler, says carpet is increasingly used for demarcation in offices and educational environments. "Here, you will often find designers using 'zoning techniques' where accent colours in carpet are used to create specific zones, whether that be to identify walkways or areas for seating or relaxation," she says. Visual interest is also created by carpet designs with a neutral base that complement current trends in furniture and seating, resulting in her company's plans to introduce six colours to its Array range this Spring to provide even more design opportunities. "Array is widely specified in conjunction with our broadrib carpet in accent colours to create attractive 'zoned' areas within a building, where the purpose is clearly demonstrated through the carpet," says Ms Chandler. The trend of specifiers combining clever techniques with the bespoke capabilities of carpet manufacturers to create stunning designs is expected to continue, she concludes. Whitestone Weavers UK sales director Vince Holden says: “The stripe is here to stay. It¹s a staple flooring option that has worked its way into design conscious homes and hospitality venues, offering a welcome contrast to the neutral plains that have dominated floorcoverings for so long.”

Open Spaces Wellington Stripe Linnet by Ulster Carpets

Ulster says demand for stripes looks set to continue into 2014 and beyond and plans to add to its Open Spaces Laneve Collection, with new textural stripe designs in exciting colourways and tonal coordinating plains ready to launch this year. Array Range by Heckmondwike

Whitestone Lumley Haswell stripe

No longer relegated to stairways and halls, striped carpets are now providing consumers with alternative ways to achieve stand-out interiors, he says.

“The stripe is here to stay. It’s a staple flooring option that has worked its way into design conscious homes and hospitality venues.” from The Stocklists

After experimenting with the stripe, his company was one of the first to introduce these in 1m widths. Almost every range now includes multiple striped designs, with the company’s Valencia, Durham Lumley Loop and Hassle Free Luxury including 17 stripes in total, from the bold through to subtler designs in-keeping with the mass appeal of neutral palettes. “All three of these collections started rolling out to retailers in early 2014,” Mr Holden concludes.

continued on next page

February 2014 59

Flower on Flooring Stripes make star performers McThree Rugs is also seeing an increased interest in stripes for 2014 and intends to add a slight twist to the geometric version. Four colour banks have launched within its long standing Wellness ranges, including natural earth tones, a teal/lavendar, stonewashed denim blue and beige/aubergine. This allows a successful selling design, such as blended stripe, to be run in a wide variety of colours and tones, allowing consumers the colour matching choices they need without having to worry too much about design selection. A second new collection, Royal Living, incorprates new yarn technology that gives a soft feel despite the 3.5cm thick pile, giving consumers the best of both worlds, the company states. The 18 colours already available in this range again provide matching options for any colour scheme in a modern take on the stripe effect.

Wellness range by McThree Rugs

For more information: Alternative Flooring T 01264 335111 Balta T +32 56 62 22 11 Brockway T 01562 828200 Heckmondwike T 01924 413637 McThree Rugs T +32 5661 1429 Whitestone Weavers T 01429 892 555 Ulster T 028 3833 4433

www.alternativeflooring.com www.baltagroup.com www.brockway.co.uk www.heckmondwike-fb.co.uk www.mcthree.be www.whitestone.co.uk www.ulstercarpets.com

Recycling ahead

Latest figures released by Carpet Recycling UK reveal a record-breaking 107,000 tonnes of waste carpet were reused, recycled and recovered in the UK during 2013 – up 21% (22,000 tonnes) on the previous year. This landfill diversion rate of 27% means that CRUK has exceeded its original target of 25% by 2015 two years early. This target was set in 2008 when the industry’s award-winning not-for-profit organisation was launched to tackle the 400,000 tonnes of waste carpet arising annually in the UK.

Increased volumes have been helped by a three-fold rise – from 15 to 45 - in the number of local authorities providing dedicated carpet collection facilities, as well as the creation of new outlets and innovative end uses for recycled carpet waste encouraged by CRUK. With the support of key UK manufacturers and distributors keen to demonstrate producer responsibility for their products, CRUK has been instrumental in changing the perception of carpet waste for the better; from uplifted materials to post-production and installation off-cuts. Reuse and recycling of waste carpet increased 19% or by 7,000 tonnes and energy recovery rose 31% or by 15,000 tonnes in 2013 compared to 2012. CRUK’s new ambitious landfill diversion target is 60% by 2020. CRUK Director Laurance Bird said: “We are confident that this can be reached given the progress rate over the past five years as the demand for carpets as a material stream has increased steadily. Carpet is now regarded as a beneficial resource from which valuable raw materials can be extracted for reuse in a second life.” T 0161 440 8325 60 February 2014

www.carpetrecyclinguk.com

FlooringNews

from The Stocklists

February 2014 61

News

Clean up on complaints

Loss of the ‘magic man’

Appropriate cleaning regimes help enhance the longevity and performance of all floorcoverings and must embrace the frequency of cleaning as well as the method used. For flooring manufacturers, putting these messages across, and providing sound guidance to their clients, should be an integral part of good customer service and will help build their reputation in the marketplace.

John was recruited by Lewis Mercado in the late sixties after a successful career at Wilkies where he headed up sales. Lewis was expanding Mercado, moving to the new premises in Cross Green and was smart enough to know he needed the best salesman in the trade if he was to take the business forward.

Frustratingly, complaints about flooring often stem from a poor cleaning regime rather than any inherent problem with the flooring product. One problem is that advice is not communicated from the manufacturer’s client, who may be the architect or building owner, to those responsible for organising and undertaking the cleaning. There is also the issue of those charged with cleaning not acting upon or understanding the advice, says Justin Binks, Director of SEBO UK. To maintain the appearance and longevity of carpets it is vital that appropriate vacuum cleaners and maintenance routines are used. One of the main causes of damage to a carpet is the fine grit and abrasive particles that sink into the pile. Foot traffic across the surface then crushes the pile against these particles, causing the fibres to be cut and excessive wear to occur. If the pile of a carpet becomes compressed it tends to hamper the removal of grit and dirt so suction on its own is not always effective. For this reason, cylinder vacuum cleaners are relatively inefficient and, where they are used, the appearance and longevity of the carpet is likely to suffer. This is why carpet manufacturers tend to recommend upright vacuum cleaners. These have rotating brushes that are good at opening up the pile so trapped dirt is released and sucked out, along with hair and fibre that may have become enmeshed in the pile. In addition, upright cleaners help avoid pile compression that causes a carpet to look dirty and worn. Ideally, manufacturers should help by providing a cleaning and maintenance routine that is handed to the end user on completion of the flooring installation. This needs to include information on the type of vacuum cleaner and other cleaning equipment to be used, the frequency of cleaning and the most appropriate methods to use. T 01494 465 5335

www.sebo.co.uk

The flooring industry is mourning the loss of John Wharton, writes Keith Yates of Alvin Morris.

Along with Lewis & Roger Ellis, he took Mercado through a golden period of expansion on the back of John’s ebullient sales drive. Themed “Mercardorama” trade shows, they were legendary in the trade as was the “Magic Man”. “Magic Bonds” points promotions and monthly newsletters were all products of John’s fertile imagination, ahead of their time, and fuelled the rapid growth of Mercado. Whilst the trade saw the driven business man, those close to him saw a different John, staunch family man, compassionate, loyal and generous. John was also a determined and forceful charity worker, in particular his work for the variety club organising charity golf days. He never failed to attract generous sponsorship and a plethora of sporting and TV stars to make a “magic” day for all involved which always climaxed by the presentation of a new mini-bus with all the kids on board, John smiling behind the wheel! Times moved on and in the mid-eighties Lewis sold the business to Combined English Stores with John promoted to Joint MD, although I am not sure John ever saw himself as anything other than the main man! CES was bought by Next and the consensus of opinion was that High Street “guru” George Davies would have little time for a distribution business but after just one meeting with John, he agreed to let Mercado use the Next name in their private collections. It was unheard of then or since for Next to allow their name to be used in this way, and perhaps George Davies realised he had met his match in the man with the big cigar! Next hit troubled times in the early nineties and Mercado was sold to venture capitalists with John and Roger at the helm. The housing market crashed badly affecting all the flooring trade. John threw everything he knew at it to keep the business alive, working all hours, out of his comfort zone, dealing with bankers and finance people rather than “carpet people” . This culminated in a near fatal heart condition, a major operation to save his life and ultimately his wellearned retirement where he spent 20 happy years looking after his family, playing his beloved golf and even turning his hand to making furniture. This remarkable man touched and influenced the lives of all who met him - one brief meeting was enough to etch in your memory the image of this diminutive, determined, kind and generous man with a big cigar and a bigger personality. Rest in Peace, “Magic Man”.

Thinking of joining a buying group? We can help you decide.... Read our Buying Groups Factsheet on page 8 for information about the benefits of joining a buying group and how to choose the right one for you.

62 February 2014

FlooringNews

Stocklists Classified The

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