The Stocklists - March 2014 by David Spragg

Stocklists The

3 March 2014

with

FlooringNews

BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET

The

Stocklists

FIRST FOR FLOORING NEWS AND DATA

Advertisers

FlooringFactsheets

Monthly ‘Stocklisters’ shown in BOLD Index

Page No

Contact No

02380 333 971

—

18,19

01422 431100

—

41,45

01297 33533

—

01536 200502

—

BGNFS

—

BONDWORTH

01562 745000

June 2011

BRITISH WOOL

01274 688 666

— Feb 2012

◆ ANBO

ASSOCIATED WEAVERS AXMINSTER BALL

& YOUNG

BROCKWAY

CARPETS LTD.

CARPENTER COLUMBIA

FLOORING

CORMAR DOMOTEX

2014

DYNE FCA F&X

CARPET

F.BALL

Price List Data

—

01562 828200

01457 861141

—

0208 443 3322

—

Adhesives Expertise advice from F Ball

Buying Groups Choosing the right organisation for you

01204 881234

—

Carpet Company Directory

46-52

+44 1275 335 911

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Our line-up of the leading players

0161 877 8877

—

+32 1455 4001

—

01538 361633

—

FITA

01159 506836

—

FLOORWISE

01509 673974

—

24,25

01772 696787

Nov 2010

07813 714498

—

INTERFLOOR

01706 213131

—

01937 588511

—

Carpet Types

01827 831424

—

The starter guide for picking a pile

0800 032 3970

—

FURLONG H&V

FLOORING

CARPETS

JOHN LANHAM WATTS

◆ LEOLINE

KINGSMEAD

MANX

01827 831436

—

01562 754382

—

MATTY’S

0121 359 2001

—

MERCADO

0113 380 2800

—

MERRYFIELD

—

01422 373799

—

NICF

0115 958 3077

—

NOVOSTRAT

—

00353 61 339287

—

RACKHAMS

020 85319225

—

RYALUX

0161 762 3030

—

SOLENT WHOLESALE CARPET

01243 774623

Mar/Apr 2014

STS

0845 341000

—

TAPIBEL

+32 11 80 48 50

—

TELENZO

01422 374417

—

0845 644 9090

—

Wool Fibre Page

—

A checklist of natural fibre characteristics

WESTON WOW

HAMMER

- WOOL OWNERS WARRANTY

pages 12-13

All about stains, spots and shading

57 WEAVERS

pages 8

Carpet Trouble-shooter

MASTER

page 4

pages 10-11

page 5

Underlay Understanding underlay types and selection

page 9

Wholesaler Distribution Directory National & regional guide to distributors

pages 14-16

page 17

Classified advertising..................................................................................page 67 carpets/rugs/tiles woods/laminates/smooths fibres underlay accessories/services/organisations wholesalers/distributors adhesives

Woolsafe: the carpet care guide How to protect and clean wool carpets

pages 6-7

UK manufactured Carpet Cutting Machines

WWW.CARPETCUTTINGMACHINES.CO.UK 2

THE STOCKLISTS March 2014

ISSUE 468 : 3 MARCH 2014 Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2014. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.

FlooringNews starts on page 35 Wool is back!

Upturn supports wool sales says Cormar page 35

Adding WOW to wool WoolSafe’s Q&A on warranty scheme page 40

Am I still your favourite?!?

Lighten up

Woolly thinking?

Colour trends forecast reflects confidence page 46

Is wool going to boost your business in 2014. Tell us! page 54

In the pink

Retailers sign up for care campaign page 36

Birmingham’s brightest

at the NEC Interiors UK show page 58-60

Forecast for 8% growth

Flooring set to prosper says 4-year report page 54

Domotex delivers more innovation

Part 2 of our review of the latest launches page 46-52

Good for wood

Right on the tiles

Wood grains gain market share page 64-65

Tapibel turns focus on capet tiles page 47

Upper class underlay

Cloud 9 pushes even posher product page 48

13th & 14th MAY 2014 SAVE THE DATE FOR THIS KEY INDUSTRY EVENT IN SOLIHULL a central location! THE STOCKLISTS March 2014

Over 60 brands showcasing the best woods, LVT, carpets, rugs, underlay and accessories.

EXCLUSIVELY FOR MEMBERS OF AFFILIATED FLOORING BUYING GROUPS 3

Flooring Factsheet Adhesives

Flooring factsheet Carpet types TUFTED

WOVEN

With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.

Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations. Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.

LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.

Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.

Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality. Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms. CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas. Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies. Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a versatile, textured finish that is ideal for plain colours.

Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect.

ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms. CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home. Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.

Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a level surface pile of approx 5mm to 10mm height, which is then sheared to give a smooth finish. With very little twist in the yarn, the

BONDED Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are not stitched into the backing in any way. The technique is principally used for commercial carpet tiles.

Tip Sheared

Level Loop

Velvet/Plush

Frieze

Random Sheared

Multi-Level Loop

Twist

Berber

V THE STOCKLISTS March 2014

Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.

Services for Retailers Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple. Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner. WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector. WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one. Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to: The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: office@woolsafe.org or visit www.woolsafe.org The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991. Europe – North America - Australia

Regular Maintenance Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur. Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers! Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs.

The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.

Periodic Cleaning When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package. It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company. These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!

If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports. To contact an inspector in your area call 01943 462127, email: inspector@woolsafe.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors

WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS March 2014

maintenance • cleaning • spot removal • protection • inspection

General Rules for Spot Removal

WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk

Treatments 1.

Blot with white kitchen roll or paper tissues

Vacuum clean

Cold water

Life inspired cleaning innovations www.bissell.com

• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth

Warm water

• Scoop up or scrape off solids

• Try to identify unknown spots prior to treatment – if unsure, use solvent first

WOOLSAFE-approved carpet shampoo solution (diluted)

WOOLSAFE-approved spot remover for water-based stains

WOOLSAFE-approved spot remover for greasy/oily stains

• Always work from the edge of the spot inwards • BLOT, do NOT rub • Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge

10. Nail varnish remover or acetone

• Take care with applying solvents to bitumen-backed carpet tiles

12. Surgical spirit (ethyl alcohol or ethanol)

• When using solvents always ensure there is plenty of fresh air ventilation

14. Rub gently with coarse sand paper

• Always thoroughly rinse out water-based spotters with clean water

15. WOOLSAFE-approved disinfectant or deodorizer

Absorbent paper or paper tissue and hot iron

Chewing gum remover (solvent or freeze type)

11. White spirit or turpentine substitute

The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk

13. Rub with a coin

16. Rust remover

• Dry the spot, if possible, with a hair dryer

17. Carpet re-colouring kit (Treatments used by professional carpet cleaners)

Environmentally Aware for Superior Carpet Care www.cleantecinnovation.com

More Difficult Spots Easy Spots

Spot or stain

Try 1st

Try 2nd Try 3rd

Artificially coloured drinks

Bleach

C/heating radiator fluid

Coffee

Spot or stain

Try 1st Try 2nd Try 3rd

Blood

Felt-tip pen

7 or 11 12

Burn/scorch marks

Furniture polish

Butter

Glue/adhesive (plastic base) 10

Candle wax

Chewing gum

Ink (fountain)

Ink (ballpoint pen)

12 7

Chocolate/cocoa

Lipstick

Cola

Milk

Cream

Nail varnish

Egg

Paint (oil)

Rust

Floor wax Fruit juice

7 3

Gravy and sauces

Herbal tea

Metal polish

Mustard

Oil and grease

Paint (emulsion)

Shoe polish

Tea

THE STOCKLISTS March 2014

Soot

Tar (asphalt)

16 5

5 11 6

5 15

Urine (fresh stain)

Urine (old stain)

Vomit

Red wine

These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.

Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk

British Wool makes a Better Carpet... Naturally www.britishwool.org.uk

This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.

Flooring factsheet Buying Groups Pick the right one How to decide whether to join a buying group – and which one…

• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee

Why join? Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains. More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.

www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk

• Get a list of members and call up two or three for a ‘real-world’ view

• Establish your territorial exclusivity – where’s the next nearest member of each buying group

• Ensure you understand the financial arrangements,

any fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings

While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers.

• Review all the extra benefits and services to see

The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...

flexibility to run your business the way you want

www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk

what you would actually use

• Check out the product ranges offered including the own-label options and the UK/European mix

• Ensure you understand any rules that may limit your

Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk

Key benefits Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers. Access professional services • Business and financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts. 8

Increase sales • Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with pointof-sale, merchandising and displays. Central stockholding may also be on offer.

www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 info@smg-group.co.uk

Network with other independents

• Members-only exhibitions with preferred manufacturers • Regular meetings and supplier presentations • Regional workshops • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.

Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com

www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com THE STOCKLISTS March 2014

Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.

www.floorwise.co.uk

But 50% of carpet is still sold without new underlay!

Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff. Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units. www.numa-online.co.uk

Benefits

Types

Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet

Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.

Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.

Sponge rubber

Combination

Crumb

PU foam

www.carpenter.limited.uk

www.interfloor.com

www.underlay.com

THE STOCKLISTS March 2014

Flooring factsheet Carpet trouble-shooter

• shedding • pulled loops

Fading on Wool Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).

Soiling Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:

Colour matching Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’. This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience. A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching. N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.

Sprouting Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out. 10

Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought. Shampoo - if incorrectly applied, can leave sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly. Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.

Static Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.

THE STOCKLISTS March 2014

• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling

Flattening

Shedding

Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use.

All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’.

All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.

The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning. This excess fibre is only a small fraction of the total fibre contained in the carpet.

Shading

Indentations

Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet. This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.

When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable.

Pile Reversal Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive.

It must be remembered that it is not only the pile of the carpet that becomes indented. The underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay.

There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.

Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.

Pulling Loops

Samples

Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.

The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.

THE STOCKLISTS March 2014

The original carpet tile

Installation Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.

This information is given by responsible manufacturers to help you help your customer to make an informed choice. 11

The Stocklists Carpet Company Directory Abingdon Flooring Adam Carpets Ltd Be Tu Tw W Ww Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww Axwoven Carpets Ltd Ax Be Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww

01274 655694 01562 829966 01264 335111

01562 828200 www.brockway.co.uk

Dan-Floor UK W

0844 9151000

Domo Floorcovering Pr Tu Tw

+32 55 335211

E & WE Carpets W

01562 825952

01422 330261

Bronte Carpets Ltd 0121 550 5788 01297 32244 +32 56783250

Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk Burmatex Tu Cavalier Carpets Ltd Ax Be Tu Tw W Ww

01282 862 736

Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk

01422 374 417

01924 262525 Enterprise Weaving Co Be Ww

01562 745030

01254 268000

+32 56 62 2211

Belvedere Carpets

020 8800 0740

Christy Carpets Tu

+31 383 861 060

BIC Carpets Be Tw W

+32 56 23 54 10

019078 308777

Fells Carpets

Clarendon Carpets Tw

01675 433066

Classis Carpets Tu W Ww

0870 020 1725

Condor Carpets BV Tu

Betap Tufting BV Tu Tw W

Bizspoke Custom Carpets Be Tw W

Tw W sales@brockway.co.uk

01737 830301

01422 431100

Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11

Tu W sales@belvederecarpets.co.uk www.belvederecarpets.co.uk

Brockway Carpets Ltd

Custom Carpet Company Ax Be Tu Tw W Ww

+31 38 4778911

Ww cummings@btinternet.com www.fellscarpets.co.uk Fletco Taepper A/S Tu W

01977 662211

+45 96 60 3000

Firth Carpets & Flooring Be Pr Tu Tw W Ww

01484 721529

Cormar Carpets Ltd Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk

01204 881 234

Furlong Flooring

01924 488882 Couristan Carpets Ax Tu W Ww

800 223 6186

Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk

01772 696 787

Blenheim Carpets Ax Be Tw W Ww

020 7823 3040

BMK

0113 380 5333

Craigie Carpets Be

01294 558400

Gaskell Wool Rich Tu Tw W

01827 831525

Bond Worth Ltd Ax

01562 745000

Creative Carpets Ltd Be Tu Tw W

0116 284 1455

Gaskell Mackay Carpets Ltd Ax Tu Tw W

01429 892525

Georgian Carpets Tu Tw W

01827 831430

Brintons Ax Tu Tw W Ww

Edel Telenzo’s Bakerloo

0800 505055

Creatuft Carpets Tu W

Mohawk’s Cherbourg Check

+32 56 35 4444

Brockway’s Vogue

THE STOCKLISTS March 2014

If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk

Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com

KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton

Godfrey Hirst (GB) Ltd Tu

0800 526696

Halbmond Teppichwerke Be Pr Tu Heckmondwike FB

+49 037 421 420

0032 51 424 411 01937 588511

John Evans Ltd Ax Tu Tw W

07850 935301

Joseph Hamilton & Seaton W

01827 831400 01827 831 424

Lano NV +32 56 65 4300

marinagooch@mohawkeurope.com www.mohawkinternational.com

01827 831 450

Ossfloor UK

01675 433031

Penthouse Carpets Tu Tw W

Thomas Witter UK Ltd Tu Tw

0870 1128318

01706 341231

+31 38 385 4477

Tisca Tiara Tu Ww

07860 911748

Trendy Tuft Designs Be Tu Tw W

01274 855080

Ulster Carpets Ax Be Tu Tw W Ww

02838 334433

United Carpets & Beds Tw W Ww

01709 732 666

01484 863227

Victoria Carpets Tu Tw W Ww

01562 749300

Pownall Carpets Tw W

0845 6528811

Vorwerk

08700 104484

Westex Carpets Tu

01274 861334

Weston Hammer W

0845 644 9090

Whitestone Weavers Ltd Ax Be Tu Tw W Ww

01429 892555

Wilkies Carpets Tw

0113 307 9955

Roger Vanden Berghe.NV Tu Ww

Lecaflor Ltd Ax Be Pr Tu Tw W Ww

0800 78 33 712

Sans Frontieres Ltd Be Pr Tu Tw W Ww

Leigh Spinners Ltd Tw

01942 673232 +32 56 393 386

0845 296 8850

Phoenox Textiles Pr Tu

+32 05685 4747

Louis de Poortere W

01480 479830 01480 471304

Mr Tomkinson Tw Ww

Ryalux Carpets Ltd Be Tu Tw W

Le Tissage d'Arcade Ax Ww

The Wilton Carpet Co Ax W Ww

Timzo Tufting Industry BV Tu

Mohawk Europe

John Lanham Watts Carpets Ax Tw Ww

Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com

+32 52 457211

01924 410544

ITC Be Pr Tw Tu

Kingsmead Carpets Tu Tw W

Modulyss Be Tu Tw Pr

+32 56 73 57 11

0845 652 8811

0844 5611977

Shaw Home Foundations Tu

01675 433 501

Signature Carpets Be Tu W

01422 845075

Woodward Grosvenor Ax Tu Tw W Ww

0800 526696

Lusotufo Tu

01388 664101

TAT Carpet

07976 607657

Wool Classics Tu Ww

Manx Carpets Tw W

01827 831 434

Tapibel NV Pr Tu Tw

01623 481 221

Woven Carpets of Kidderminster W 01299 827477

Master Weaver W Ww

01562 754 382

Tasibel NV Tw

+32 52 499600

Mayfield Carpets Tu Tw W

01706 639 866

The Grosvenor Wilton Co W Ww

01562 701456

The Sultana Carpet Co Ax

01299 822300

MID NL Be

+31 38 851 8700

Bronte’s Cream Shagpile

THE STOCKLISTS March 2014

Cormar’s Living Naturals

0207 349 1560

Wellington Stripe from Ulster

Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory National Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk

Fells Carpets Goole 01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk

North East Carpet & Flooring Gateshead 0191 482 7373 gateshead@carpetandflooring.co.uk www.carpetandflooring.co.uk Fells Carpets Goole

01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16

North West A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole

01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk Lee Floorstok Ltd Liverpool - see Floorwise p16

Lee Floorstok Ltd Manchester - see Floorwise p16 MCA Floorwise Ltd Morecambe see Floorwise p16 Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk Carpet & Flooring Manchester 0161 786 6800 manchester@carpetandflooring.co.uk www.carpetandflooring.co.uk

Midlands Birch Distribution Sheffield - see Floorwise p16 Birch Distribution Leeds - see Floorwise p16 Birch Distribution Hull - see Floorwise p16 Cornerstone Flooring Doncaster - see Floorwise p16 Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@dmsflooringsupplies.co.uk Floorwise D & J Ltd Southam - see Floorwise p16 Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com Mattyâ&#x20AC;&#x2122;s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 29 for details

STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com Woodall Brothers Ltd Shrewsbury - see Floorwise p16

East Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Salesmark Ltd St Neots STS Flooring Distributors Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com

South East Acorn Carpet Accessories Bromley, Kent - see Floorwise p16 Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk Carpet & Flooring Bow 020 8525 5691 bow@carpetandflooring.co.uk www.carpetandflooring.co.uk Carpet & Flooring Camberley 01276 672100 camberley@carpetandflooring.co.uk www.carpetandflooring.co.uk

THE STOCKLISTS March 2014

Are you a Wholesaler? If youâ&#x20AC;&#x2122;re not listed here, please call Diane Martin on 01482 659396.

The Stocklists Wholesale Distribution Directory Carpet & Flooring Colindale 020 7127 6770 colindale@carpetandflooring.co.uk www.carpetandflooring.co.uk

Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk

Clifford Floors Strood 01634 285900 sales@clifford.uk.com

Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 30 for details

Culpeck Strood 01634 299000 sales@culpeck.uk.com

Salesmark Lancing - see Floorwise p16

Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 22 for details

Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 31 for details

DMS Flooring Supplies Hemel Hempstead 0845 643 5344 dmshemel@dmsflooringsupplies.co.uk

STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com

DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.uk Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk

THE STOCKLISTS March 2014

Trade Carpet London Wimbledon 0208 247 3891 sales@tradecarpet.com www.tradecarpet.com

South West BL Flooring Supplies Bristol - see Floorwise p16 BL Flooring Supplies Gloucester - see Floorwise p16 Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk

STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com

Scotland Carpet & Flooring Glasgow 0141 427 8456 glasgow@carpetandflooring.co.uk www.carpetandflooring.co.uk Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk MCD Scotland Uddingston Glasgow 01698 808000 mcdscotland@mcd.co.uk www.mcdscotland.co.uk Neil Smith Ltd Glasgow - see Floorwise p16

Wales Carpet & Flooring Cardiff 0117 316 0555 Cardiff@carpetandflooring.co.uk www.carpetandflooring.co.uk Mattyâ&#x20AC;&#x2122;s Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk See page 28 for details

Ireland

Fitwell Flooring Ltd Redruth - see Floorwise p16

Provincial Floorcoverings Ltd Dublin - see Floorwise p16

Fitwell Flooring Ltd Newton Abott - see Floorwise p16

Provincial Floorcoverings Ltd Belfast - see Floorwise p16

Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 31 for details

Provincial Floorcoverings Ltd Limerick - see Floorwise p16

Flooring factsheet Wool fibre Benefits of Wool Carpet

SAFE

Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.

DURABLE EASYCARE

Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.

Comfort

COMFORT

Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency. Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.

Safety

The Best Carpet Wool Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet.

100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home.

britishwool.org.uk campaignforwool.org THE STOCKLISTS March 2014

Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason. Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.

Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air. Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.

Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry. Energy Efficient – Wool is energy efficient in the home and also in carpet production. Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients. Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres. 17

Look for the Buttery

Impressive Imperial Twist Due for launch in March 2014 Imperial Twist is a new range for modern living. Incorporating 12 new stylish clean colours Imperial Twist will make a statement in any room in the home. Do not be fooled by its good looks and luxury finish. Imperial Twist will hit the spot with the most price conscious of

consumers. Available in 4m and 5m widths and 100% polypropylene Imperial Twist comes with our 10 year Stainaway warranty and wear guarantee. For all our roll stockists and our exclusive cut length retailers Imperial Twist is a range that is sure to impress. Your Associated Weavers representative will be showing this range on his next visit.

Harvest Heathers Exciting New colours.

Associated Weavers Sales: 01422 431100 Email: salesuk@awe.be

Associated Weavers is always following new fashion colour trends. Even the strongest collections need to be added to in-between sampling updates. Ask your Associated Weavers representative to show you the two new fashion conscious grey tones Pearl Ashes and Charcoal. Harvest Heathers is available in money saving 2m, 2.5m, 3m, 4m and 5m plus three different weights to suit every customer.

New Super Soft Fibre

Fibre used in carpets is becoming softer and softer to meet consumer demands. Within the next few weeks your Associated Weavers representative will be presenting to you our new iSense Super Soft Fibre. Marketed under ‘The Sensuality Collection’ iSense is a fibre that not only feels good it also looks good and its performance is exceptional. iSense will recover faster and quicker from traffic wear than any other carpet. Super softness and high performance in one carpet.

Imperial Twist

â&#x20AC;&#x153;

Imperial Twist hits all the spots. Great looking, fabulous colours, competitive price.

The perfect package.

Jonathan Davies Sales Manager Associated Weavers

â&#x20AC;?

FOR ALL YOUR BESPOKE CONTRACT ENQUIRIES CONTACT BARRY CARRIGAN ON 07973 613 075 Bespoke Axminster, Axminster, for more information please visit our website, www.bondworth.co.uk Townshend Works, Puxton Lane, Kidderminster, Worcestershire, DY11 5DF T+44(0)1562 745000 F+44(0)1562 732827

THE STOCKLISTS March 2014

YEARS

CELEBRATING 50 YEARS OF FABULOUS CARPET

PORTOBELLO - CHARCOAL PRT 01

CADOGAN - VICTORIA PLUM CAD 333

SOLAR - TANGERINE SOL 144

CARNABY - UNION STRIPE CAR 01

UK SALES MANAGER: Steve Glover

07896 871 502

Robin Gray

07964 821 714

SALES TEAM: Dan Milstead

07841 565 349

Jon Ormrod

07918 081 782

Clem Eccles Richard Venn

00 353 86 609 6217 07968 835 206

Steve Perks

07968 835 205

Simon Stead Clive Allen Andy Finch

07968 835 204 07964 292 615 07970 693 752

Stuart Pollock Lee McCartney

07854 580 658 07875 423000

Essex, Oxfordshire, Buckinghamshire, Bedfordshire, Hertfordshire, North London Lancashire, Cheshire, North Wales, Merseyside, North Staffordshire, North Shropshire, Derbyshire, Isle of Man Northern Ireland, Republic of Ireland Gloucestershire, Wiltshire, Devon, Cornwall, Somerset & Avon, West Hampshire, Dorset and Channel Isles West Midlands, Northamptonshire, Warwickshire, Worcestershire, Mid Wales, South Wales, Herefordshire, South Shropshire, South Staffordshire Yorkshire, North Humberside, North East England Lincolnshire, Nottinghamshire, Cambridge, Norfolk, Leicestershire, Suffolk Sussex, South London, Parts of South West London, Parts of Surrey, Kent, South East London Scotland, Cumbria Berkshire, South Middlesex, Parts of SW London, Parts of Surrey, North Hampshire

BROCKWAY CARPETS LIMITED KIDDERMINSTER TRADING ESTATE SPENNELLS VALLEY ROAD, KIDDERMINSTER WORCESTERSHIRE DY10 1XS TELEPHONE SWITCHBOARD: 01562 824737 SALES: 01562 828200 EMAIL SALES@BROCKWAY.CO.UK

BROCKWAY.CO.UK

THE STOCKLISTS March 2014

The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED makerâ&#x20AC;&#x2122;s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service

CALL US NOW!!! 020 8443 3322 Columbia Flooring plc

www.columbiaflooringplc.co.uk TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY 22

Tel: 0208 443 3322 Fax: 0208 805 2346

Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS March 2014

Ranges

Backing

Composition

Grass

Precoat

100% pp

Twist

Action back

100% PP

Twist

Felt

100% PP

Loop Pile

Felt

100% PP

Twist

Felt

100% PP

Twist

Action back

100% PP

Heavy Twist

Action back

100% PP

Multiroll

Felt

100% PP

Stripe

Felt

100% PP

Heavy Saxony

Action back

100% PP

Paul Hugo (Field sales Manager) 07813 714 498 North West,Midlands

Saxony

Action back

100% PP

James Hall 07787 140 136

Scotland

Multiroll

Felt

100% PP

Steve Allitt 07971 952 873

Yorkshire, North East England

Saxony

Action back

100% PP

East Midlands

Artificial Grass 2/4m

Precoat

100% PP

Charlotte Jarvis 07460 875070

South West, South Wales

Multiroll

Felt

100% PP

Adam Nicol 07785 738 975

Artificial Grass 2/4m

Precoat

100% PP

Heavy Saxony

Action back

100% PP

Multiroll

Vilt

100% PP

Twist

Felt

100% PP

Twist

Action back

100% PP

Loop Pile

Felt

100% PP

Artificial Grass 2/4m

Precoat

100% PP

Blackpool Como New Empire Twist Forte

Garda Garda

Garda Supreme Heracles Mexico Milano

Montral Monza

New Faro Nou Camp Opal

San Siro

Symphony Telstar Torino Torino Tosca

Wembley

Representation

John Marsh 07976 795 821

Zac Marsh 07828 663325

London, South East

Richard Cooper 07860 525 245

East Anglia

Liam Smith 07719 934 019

N Ireland

J Peeters 0032 475 71 08 69 0032 51 320 543

Office Belgium

News update H&V Carpets are a Belgium manufacturer of Saxony, Twist and Loop Pile Carpets. We also run a range of artificial grass suitable for commercial and domestic use. We supply full rolls only direct from our factory in Belgium. We can supply as little as one roll per order and the delivery time is 3-5 working days. Because our route to the market is predominantly retail, dealing with us allows the retailer to sell quality products, at very competitive prices! Please contact our representatives to make an appointment.

H&V Carpets n.v. Zuidkaai 8, 8770 Ingelmunster

THE STOCKLISTS March 2014

Furlong Flooring offers first class service... Preston Sales tel: 01772 696787 fax: 01772 311921

Newport Sales tel: 01633 283959 fax: 01633 275454

London Sales tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk

WALES & SOUTH WEST

TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE tbailey@furlongflooring.com

SOUTH EAST

NORTH WEST

TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS tonyconway@furlongflooringltd.co.uk

MIDLANDS

JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE jbrimble@furlongflooring.com

ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER

PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25)

CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS

alan.cheetham@furlongflooring.co.uk

peterfletcher@furlongflooringltd.co.uk

chris.allcock@furlongflooring.co.uk

BEN THOMAS M: 07794 048809 MID & WEST WALES bthomas@furlongflooring.com

BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES bob.christie@furlongflooring.co.uk

PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS

WESLEY GRAHAM M: 07968 324598 LEICESTER/WARWICKSHIRE

paullovell@furlongflooringltd.co.uk

wesley.graham@furlongflooring.co.uk

STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL swaithman@furlongflooring.com

CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST

IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX

MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE

craig.melling@furlongflooring.co.uk

ianrobertson@furlongflooringltd.co.uk

mike.shutt@furlongflooring.co.uk

THE STOCKLISTS March 2014

...exceptional performance, prices and POS!

SAHARA & OASIS Affordable, stain resistant carpet that is hard wearing and easy to look after. A best seller for the Spring season. Ask your rep about this offer and its eye-catching lectern.

furlong flooring

LONDON

JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) johnakien@furlongflooringltd.co.uk

YORKSHIRE & NORTH EAST

We are a UK market leader, proudly making carpets here in Britain.

SCOTLAND

ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND alan.cairnie@furlongflooring.co.uk

COLIN RICHFORD M: 07970 163372 WEST SCOTLAND colin.richford@furlongflooring.co.uk

THE STOCKLISTS March 2014

IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE iancollacott@furlongflooringltd.co.uk

RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS

RAYMOND SMITH M: 07816 217565 ESSEX

ray.andrew@furlongflooring.co.uk

raymondsmith@furlongflooringltd.co.uk

DES BEST M: 07968 828516 NORTH EAST/EAST COAST des.best@furlongflooring.co.uk

DARREN SPENDIFF M: 07791 890861 KENT

REG SYKES M: 07973 403450 SOUTH YORKSHIRE reg.sykes@furlongflooring.co.uk

DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE

darrenspendiff@furlongflooringltd.co.uk

darenstedman@furlongflooringltd.co.uk

Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK Incorporating

Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk

WOW ROUNDALL_OCTOBER 2013

SALES EXECUTIVES AND CONTACT DETAILS Clint Carver - 07970 888 916 (Northern Sales Manager) clint.carver@kingsmead-sales.co.uk Adrian Garner - 07947 524 633 (DE NG LE CV ST) adrian.garner@kingsmead-sales.co.uk Bill Robertson - 07980 737 278 (KW IV PH PA AB DD KY FK G ML KA) bill.robertson@kingsmead-sales.co.uk Chris Holloway - 07773 046 384 (HU YO HG TS DN DH LN)) chris.holloway@kingsmead-sales.co.uk Ken Bayne - 07968 563 016 (DL EH CA DG SR NE TD) ken.bayne@kingsmead-sales.co.uk Mark Watkinson - 07980 737 283 (BL M SK OL S HD HX BD LS WF) mark.watkinson@kingsmead-sales.co.uk

Wool Owners Warranty For further information contact your local sales executive

www.wowwarranty.com

Mick Garner - 07796 993 913 (OX HP WD AL SG LU MK NN PE19 PE26-29) mick.garner@kingsmead-sales.co.uk Peter Thomas â&#x20AC;&#x201C; 07779 017 950 (LL CH CW WA L WN PR FY BB LA) peter.thomas@kingsmead-sales.co.uk Stewart Gillion - 07976 749 552 (CM CO CB IP NR PE1-18 PE30-38) stewart.gillion@kingsmead-sales.co.uk

SALES EXECUTIVES AND CONTACT DETAILS Ian Shopland - 07971 914 418 (Southern Sales Manager) ian.shopland@kingsmead-sales.co.uk Craig Brooks - 07971 916 719 (SY TF WS WV DY B WR) craig.brooks@kingsmead-sales.co.uk David Barton - 07977 112 095 (CT TN BN RH BR CR SM KT) david.barton@kingsmead-sales.co.uk David Guscott - 07773 048 574 (ME DA RM SS IG EN N E SE) david.guscott@kingsmead-sales.co.uk Glenn Baker - 07791 890 441 (TR PL TQ EX TA DT BA BS) glenn.baker@kingsmead-sales.co.uk Mike Williams - 07538 836 273 (SA LD NP CF HR GL) mike.williams@kingsmead-sales.co.uk Neal Ford - 07968 015 578 (SL HA UB TW W NW SW) neal.ford@kingsmead-sales.co.uk Steve Bates - 07971 968 517 (PO SO BH SP RG SN GU) steve.bates@kingsmead-sales.co.uk David Posnett - 07836 650 655 (Northern Ireland)

THE STOCKLISTS March 2014

An R-Griffith Company

John Lanham Watts Carpets Ltd Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: sales@jlwcarpets.com Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557

John Lanham Watts Current Ranges Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer

4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m

10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Rolls Only Velvet 100+ Colours Chunky Wool Loop Quality 80/20 Twist

Goodacre Current Ranges Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland

3.66m 3.66m 3.66m 3.66m 3.66m 3.66m

8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster

BESPOKE CARPETS

John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumer’s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) for where timing and budgets are constrained.

Please contact us at sales@jlwcarpets.com

QUALITY AGENTS REQUIRED Please note we are looking for quality agents in several areas: • Lancashire, Cheshire, Merseyside, Greater Manchester and North Wales, West Midlands • Leicestershire, Warwickshire Hereford & Worcester Staffordshire, Shropshire and Powys • Northern Ireland • The Home Counties Please get in touch if you believe you can sell quality products & services.

Representation Yorkshire, Lincolnshire & Nottinghamshire Stephen Fletcher 07831 818989

Lancashire, Cheshire, Merseyside, Greater Manchester and North Wales Agent Required

West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Agent Required

Cornwall, Devon, Somerset, Dorset and Wiltshire Tony Owen 01791 362087

South Wales, Avon & Gloucestershire Phil Thomas 07850 934849

Berkshire, Bedfordshire, Buckinghamshire, Oxfordshire, Hertfordshire & Northamptonshire Agent Required

Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466 Scotland Alan McGowan 077755 17684

Northern Ireland Agent Required

Republic of Ireland Mr A M Dunne 00 353 872593060

et p r ca

r ou

on e r o m .jlw

at e t m si eb .co w s

Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: sales@masterweaver.co.uk Info: info@masterweaver.co.uk www.masterweaver.co.uk

Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst

Modern carpets manufactured using traditional values

Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear

Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial

Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial

Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.

Wilton Contrast

• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear

Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Seascape Surf Range Our Wilton Seascape Surf range features 6 colours and is made out of 100% New Wool, ideal for commercial as well as domestic markets. • Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial

Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.

Axminster Contrast

• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions.Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial

Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial

Axminster Marble Planet

MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England 28

THE STOCKLISTS March 2014

Don’t be a sheep! Maintain your independence! For a traditional service, a familiar face and products you can trust, flock to Rackhams! NATURAL EFFECT

TWISTS - STAIN RESIST

VINYL / SMOOTH FLOORING

Ancona Cashmere 4&5M Country Treasure 4&5M Gold Fields Hopscotch 2012 Houndstooth Tweed 4&5M Ivory Coast 2012 Lavenham 4&5M London Life 4&5M Long Melford 4&5M Moods New Sahara 4&5M Promenade Rocca Sloane Square 4&5m Vogue

Atmosphere Clyde + Stripes Dalton Dublin Heather Dublin Twist 2011 Echo Twist 4&5M Fairfield Supreme 4&5M Grandeur 40 Heathertwist Design Heathertwist Supreme 4&5m Moorland Twist Peerless Twist Pembridge 2013 Portman Rhapsody Salisbury Twist Stainbeater Select Stainfree Rugged Twist 4&5M Stainsafe Heritage Heathers Luxury Stainsafe Moorland Twist/Stripes Startwist Edition 30 4&5M Startwist Supreme 40 4&5M Startwist Elite 50 4&5M Super Peerless Twist

Black Jack XL Casino Royale Champion Eclipse 2012 - Part I Eclipse 2012 - Part II Mambo No.1 Mojo 2012 Starlight Supergrip II Thunderball Valu Grip+

SAXONY / SHAG PILE American Trend Grand Slam Half Century New Century Peerless Peerless Heathers Saxon King Silken Saxony Somerset 4&5M Super Peerless Super Peerless Heathers Sweet Seduction 4&5M

Tempo Classic (Stock) Tempo Clic (Stock) Tempo Jupiter

CARPET TILES Bedford Cord Capital City Capital Plus Heuga 727 Magnesium

TWISTS - WOOL

CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Canterbury Gel Hippo Mat Gala 2013 Gala Stripes Grand Square Linea Magnum Mat Magnus Mat Scorpio 2013 Supacord

REVOLUTIONARY LVT FLOORING FROM EARTHWERKS®

Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M Paramount 30/40 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M

GRAPHICS / CONTRACT GELS Arena Endurance Marathon

Call now for a copy of our Winter special price guide!

We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.

It’s 2014 and Rackhams get tough with a complete collection of LVT, Laminate, Engineered and Solid wood flooring systems. With a new purpose built showroom and a team dedicated to this fast growing sector of the market, Rackhams remain as ever……READY TO SERVE!!! Area Sales Executives Michael Younger London North 07881-502506

Peter Lawrence London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508

Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379

Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507

Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845 THE STOCKLISTS March 2014

Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.

CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE

Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, luke@solentwholesale.co.uk, VICTORIA Castillion EasiCare - Full Collection EasiCare Morton EasiCare Heartland Imperial Velvet Natural Companions (Sisal Weave) Natural Style Collection Options 288 Rustic Jewels Strathmore Collection LANO Bolero Campus X-treme Grandeur Heather Twist Design Heather Twist Supreme Home Counties Heathers 42/50 Pembridge Twist Portman Star Twist Collection 30/40/50 BALTA Atlas Casablanca Desert Twist Deluxe Luxury Heritage Heather High Flyers Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Moorland Twist More Noble Riva Twist Saxon King Shepherd Twist - 2013 Colours Stainsafe Fantasy Super Wiltax Techno LUSOTUFO Celtic Horizon Mandaly Safi Sintra Boucle Superb Twist Tangier Titan & Tital Diagonal Twist Berber Unique Valencia Venus Saxony

CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Primo Plus Sensation Sensation Feeling Sensation Heathers Sensation Twist BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Jubilee Collection Orion/Orion Major Portland DOMO Cabaret Festival Twist Heather Twist Playground Scorpio IVC Atlas - New colours Classic Limestone Comfylux Extra Expressions Fusion Isafe Apex Isafe One Master Grip Planet Precious Metals Presto Rooms Tile Styles Titanium Ultimate Design Ultimate Oak Ultimate Minerals Victoria ITC Heritage Collection Palace TAPIBEL Cachet Melody Reeds Sysoltex Homested/Aran/Crofter

mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379

IDEAL carpets Athena Dublin Dublin Heathers Explorer Endurance Fashion/Gallery Grass Collection Mars Motor Car Pronto Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Flexifloor Grandioso Jazz Magnum Sherwood Oak Studio entrance matting Alicante Heavy Tread Orotex - Ceylon Orotex - Matrix laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Freedom Gel Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendour Super Freedom MISCELLANEOUS BAJONG Silken Rugs Khartoum BEST WOOL CARPETS Globe CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles CLASSIS CARPETS Emerald LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles

We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated March/April 2014. THE STOCKLISTS March 2014

THE STOCKLISTS March 2014

Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF Centre Point

Looking back at Domotex With some 45,000 visitors from over 80 countries, Domotex 2014 proved to be a successful edition of the world’s largest trade show for flooring. For Edel Telenzo it was no different. CEO Phil Hartley: “It was like being in a Ceneva®: the world’s first SBR-free backing ‘time warp’. The days flew by so quickly as we literally bounced from one interested customer to another, with a great mix of existing and potentially new customers.” As always, Edel Telenzo introduced the new ranges for the coming year at Domotex. Our new wool products included additions to the popular Tube Collection and Bloomsbury & Harrow (please see below). Next to the new products we also introduced the world’s first 100% SBR-free carpet backing, Ceneva®. Reduced flammability, an odourless carpet, lower emissions of VOCs and a more flexible carpet are all advantages of Ceneva®. Further, omitting SBR make Edel Telenzo carpets the environmentally friendly option.

Bloomsbury & Harrow are the latest additions to our wool collection

Introducing: Bloomsbury & Harrow Bloomsbury and Harrow are two of the new products that were introduced during Domotex 2014. Staying loyal to quality and design, Bloomsbury and Harrow are the latest examples of innovative products with which Edel Telenzo continues to lead the structured loop market. A 3-ply yarn from 100% New Zealand wool is used to create an elegant structured loop design and a tip sheared coordinate for a more velvet look. Six earthy tones make up the contemporary colour palette. Bloomsbury & Harrow will be available by the end of May.

THE STOCKLISTS March 2014

OUR SALES TEAM Greater London, Surrey, Kent, Middlesex, East & West Sussex John A Constable T: 01622 685397 M: 07836 734322 E: john@jcagencies.co.uk Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: alsopagencies@yahoo.co.uk Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: a.b.hart@btinternet.com Lincs, Leics, Northants, Notts, Derbyshire, North East Jim Osborne M: 07738 642934 E: j.osborne@edeltelenzocarpets.co.uk Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: niall.martin@me.com South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: adj.agencies@btinternet.com Lancashire, Cumbria & Isle of Man, Gtr Manchester, Cheshire, North Wales John Rostron M: 07973 733208 E: johnrostron@aol.com East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: jonathanhart66@hotmail.co.uk West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: paulbrewer21@hotmail.com Scotland James Hall M: 07787 140136 F: 0131 343 3353 E: jameshall195@btinternet.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: john_eastlake@hotmail.co.uk Northern Ireland, Ulster & Leinster Gary O’Boyle M: 07831 220675 E: goboyle@ntlworld.com Republic of Ireland, Munster & Connaught Larry White M: 00353862594126 E: thelarwhite@hotmail.com

YOUR HEAD OFFICE TEAM CONTACTS Chief Executive Phil Hartley M: 07711 407820 E: p.hartley@edeltelenzocarpets.co.uk Operations Manager Lesley Inman M: 07703 337989 E: l.inman@edeltelenzocarpets.co.uk Sales Manager Terry Cragg M: 07973 899280 E: t.cragg@edeltelenzocarpets.co.uk 33

Tel: +44 0845 644 9090 local call rate

Fax:+44 0845 644 9191 info@westonhammer.com www.hammercarpets.com

NATURAL WEAVE We are pleased to announce the launch of our latest 100% Wool range; NATURAL WEAVE. This high quality woven flatweave is available in 6 co-ordinating stripe and plain options in 5.00m wide. Please contact our sales office or your local Sales Agent if you would like to order samples.

Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and

Supreme Boucle Our best selling level loop 100% Wool product available in

5m widths.

Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m

Natural Weave A unique 5m wide wool flatweave in a subtle herringbone

widths.

12 up to the minute colours in both 4m and 5m widths.

design with a stripe option.

Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in

Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in

two styles.

4m and 5m widths.

The Stone Fibre Collection Our unique flat woven quality in many

Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.

Orlando A chunky loop quality with a thick latex backing for a luxurious feel.

fashion styles and colours available in 4m and 5m widths.

Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile.

OUR UK SALES TEAM Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire, East Anglia, Northamptonshire.

Martin Lees Tel: 07522 740954 Cheshire, Greater Manchester, Lancashire, Yorkshire, Tyneside.

Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset.

Lee Palmer Tel: 07774 101640 Channel Islands.

Derek Boyd Tel: 07940 320708 Scotland.

Mark Garbett Tel: 07840 664757 Bristol & the West Country.

Keith Stevens Tel: 07710 160166 Midlands & South Wales.

Please visit our website at www.hammercarpets.com for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team

THE STOCKLISTS March 2014

3 March 2014

FlooringNews Cormar woos wool buyers

After two years focusing on polypropylene range launches, Cormar Carpets has switched emphasis, with the re-launch of its popular wool twist Home Counties Plains range and the addition of a twin complementary collection, Home Counties Heathers. Made from 80% pure new wool, 10% tuftbond and 10% polypropylene, Home Counties Plains and Heathers are premier quality tenth gauge carpets in two pile weights (42oz and 50oz), making them ideal for high traffic areas such as stairways and hallways. Cormar’s Home Counties Plains hits the right note with its 18 strong palette including 12 new plain colours, branded under the Wools of New Zealand banner. And while contemporary neutrals remain at the heart of the collection, those who want to opt for a splash of colour can choose from shades such as Cardinal Red and deep Espresso Brown. Home Counties Heathers offers a selection of 14 classic heather hues such as Rutland Elm and Kirkstone, in British Wool, providing the perfect canvas to work alongside any interior décor schemes. Available in both 4m and 5m widths to avoid joins, both ranges will retail from £29 per sq m. Cormar’s marketing director, David Cormack said: “Wool twist has always been big business for Cormar and UK retailers in general, and with the economy appearing to have turned a corner, we feel that now is the right time to re-launch Home Counties.

Luxury with uncommon Sensit With the renowned softness and dense texture of innovative Sensit fibres, plush Sensit Glenmore Wilton is the latest quality developed exclusively by Balta Broadloom and impressed visitors at its recent Domotex 2014 launch.

“Both the Plains and the Heathers are top quality wool twist that we believe will stand out from the rest of the market. More recently new colour trends have started to emerge and the two new Home Counties collections capture the essence of this new trend perfectly, he said” T 01204 881234

www.cormarcarpets.co.uk

Immediately distinctive thanks to its appealing soft and silky texture, walking across Sensit Glenmore is a truly luxurious experience. Constructed from high performance polypropylene Sensit fibres containing 300 filaments per yarn, Sensit Glenmore shows off the shimmering appearance, silky softness and resilient properties making it a hit in the carpet world. In a high quality Wilton weave, the dense construction of the carpet features an impressive pile weight of 2.710 grams per square metre and deep pile height of no less than 17mm - giving abundant underfoot comfort. Sensit Glenmore is available in a choice of two designs; Cumulus showing a softly mottled salt and pepper appearance and Abstract giving a subtle hint of linear pattern and colour. Both designs come in a contemporary colour palette of cool neutrals, ranging from the lighter tones of Magnolia and Beige through to Walnut and deep Smoky Black. The carpet is not only luxurious but also highly practical, with great resistance to crushing making it suitable for heavy domestic use, even in high traffic areas of the home. Sensit Glenmore also comes with inherent StainSafe protection and is fully bleach cleanable in case of occasional spills. The range is covered by 15-year wear and 20-year stain warranties. “Sensit Glenmore was launched at Domotex and chosen to carpet our large stand at this busy show,” comments Geert Vanden Bossche, marketing director, Balta Broadloom. “Plenty of visitors noticed and commented on the comfort and lush appearance the carpet has to offer, and despite heavy footfall and intensive usage the carpet retained its brand new look. It was a neat demonstration that qualities made from Sensit fibres really do offer the best of both worlds.” See page 50 for Balta’s Domotex report. T +32 56 62 22 11 from The Stocklists

www.baltagroup.com March 2014 35

News

Care campaign is in the pink

Retailers across the country are beginning to receive their Floorwise Aware marketing packs as interest in the pink underlay in support of Breast Cancer Care continues to grow.

“We are enjoying excellent sign-up to the campaign from retailers keen to become part of this charitable incentive,” says Richard Bailey, managing director, Floorwise. “Working with a charity such as Breast Cancer Care, with recognition across the country, is an excellent opportunity for flooring retailers to align themselves with a good cause and to benefit from the positive feeling that fundraising has.” The Floorwise Aware campaign sees a charitable donation for every roll of pink underlay sold, but it is also a chance for retailers to raise profile and draw footfall to store on a local level, without resorting to advertising or other forms of paid-for exposure, as Richard explains: “Advertising is often met with a degree of cynicism, but flooring retailers are left with little other marketing ammunition, or the budget necessary, to find other ways to generate interest in the local community. Floorwise Aware is our attempt to address this.” Breast Cancer Care has several low-cost fundraising activities, such as its Strawberry Tea, sponsored walks and cycles, Pink Fridays and more, details of which can be found on the website at http://www.breastcancercare.org.uk. Retailers can use these activities to raise engagement with the local community and to gather exposure in local media and on social platforms such as Twitter and Facebook. The positive feeling can be felt in-store too, with many consumers appreciating the effort made by the retailer to donate to charity. The in-store marketing pack includes posters, balloons and window stickers helping to communicate the benefits and charitable donation of Floorwise Aware. T 01509 673974

www.floorwise.co.uk

If you go down to the Woods today Designed to offer a totally comprehensive range of looks inspired by nature, the new Luxury Woods collection brings an assortment of beautiful wood species and colours to the Leoline vinyl flooring product portfolio, alongside superb underfoot comfort and long lasting wear.

With a wide range of colours, tones and wood grains to choose from, the Luxury Woods collection offers a dazzling array of designs complete with classic and modern looks side by side. Ever popular, timeless oak is offered in a complete spectrum of colours through icy pale Camargue to the smoky tones of Camargue and limewashed dark Forest. The collection also offers exciting new trend-led styles, incorporating looks of exotic fruit trees such as new bamboo style Marbella. Brand new Memphis introduces an exclusive and original look inspired by rustic packing crates, showing the names and logos of international city destinations on a contemporary marbled grey colour way. For a truly authentic look, the range showcases distinguishing features including knots, scratch marks, whirls and superb grain detail for flooring with a rugged and weathered feel. Luxury Woods also features different plank dimensions for traditional and contemporary living tastes with the generous, rustic widths of Fair Oaks to the slim and stylish boards of Camargue. “Luxury Woods offers a stylish combination of old and new designs which are all highly practical, so a great choice for modern lifestyles,” comments Victoria Hemelaer, Product Manager, Leoline. T 0800 032 3970

www.leoline.co.uk

Champions kick off for recycling

Recofloor will be honouring its vinyl flooring recycling champions at its 2014 annual awards event at Aston Villa Football Club in Birmingham on March 12th. This third event will be hosted by BBC Sport’s football pundit Mark Lawrenson, a defender in the Liverpool and Ireland football teams of the 1980s.

Founded in 2009 by leading flooring manufacturers Altro and Polyflor, Recofloor is the UK’s award-winning national vinyl flooring recycling scheme that works with the entire supply chain to divert vinyl flooring waste from landfill. Competition for the awards is intense, but recipients recognise the benefits as previous Gold Award winner Sean Dawson, Hull Flooring’s MD can testify: “Demonstrating our commitment to Green issues certainly acts as a ‘selling tool’ for our business. As margins get tighter, this helps to differentiate our business and attract new customers through being able to offer that little bit extra.” Carla Eslava, Recofloor’s Project Officer said:“The Recofloor Awards is a much-anticipated event by our members, offering excellent networking opportunities to share expert knowledge and learn more about how the scheme can work for your business.” Material collected by Recofloor’s 510-plus membership is recycled back into products, such as new flooring, which benefits the environment and reduces collectors’ waste disposal costs. Since its 2009 inception, Recofloor has collected 1,644 tonnes of smooth offcuts, smooth uplifted vinyl and safety offcuts for recycling back into products, such as new flooring – enough to cover 76 football pitches. T 0161 355 7618 www.recofloor.org

36 March 2014

FlooringNews

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News

Bulk boost to discounts

UK Flooring Direct have just announced a radical restructure to its pricing tiers, with huge discounts on bulk purchases now available making prices from the leading online flooring supplier one of the most competitive in the country for trade buyers.

Not just ensuring a fast and reliable source of quality product, as a result of its substantial purchasing power, UK Flooring Direct in a strong position to offer its trade customers incredible discounts on volume sales. The latest pricing change reveals the most competitive prices so far on orders over 41 square metres, ideal for contractors needing large volumes of stylish flooring with added value to help meet budgets and build deadlines. The new pricing structures have been updated across the UK Flooring Direct website. In fact, UK Flooring Direct has an exclusive range of benefits for the trade, with 48-hour delivery free on orders over £199 (inc of VAT), free samples, and 24/7 ordering online. With dedicated UK-based trade account managers, UK Flooring Direct is also on hand to advise and help with specifications. With warehousing holding a huge range of over 400 products in large quantities and help just a phone call away, ordering from UK Flooring Direct assures excellent and hassle free service from order through to delivery on-site. “We appreciate the importance of a quick and efficient service for our busy trade customers and now we are pleased to add even lower prices to the mix,” says Josh Ashby, commercial director, UK Flooring Direct. T 0844 327 0000

www.ukflooringdirect.co.uk

‘Egg-cellent’ offer for fitters

Savvy floor fitters and aspiring Master Installers will be hopping straight over to the Quick-Step Academy to take advantage of first class training opportunities at discounted prices when booked before Easter 2014.

Courses from the Quick-Step Academy prepare trainees for real life practical work with in-depth knowledge, guidance and help from knowledgeable industry experts, and invaluable hands-on experience in the specialised training bays at the centre that is the largest and best equipped of its kind. Quick-Step Foundation Laminate course has been discounted from £329 to £249 when booked before Easter, and include thorough grounding in site preparation, through to moisture testing and final installation. Suitable for novice to proficient level, these courses will build the confidence and skills of those looking to make a mark in the floor fitting industry The savings continue at the next level up, with Master Installer course in laminate and wood being discounted from £529 down to just £399 These intensive and in-depth courses suit proficient to expert level installers, covering a broad range of material including comprehensive site preparation, moisture testing, advanced installation, stairs, obstacles, repairs and more. If successful at the pass or fail course, attendees can then go on to enjoy the numerous benefits of being a Master Installer, including offering a two-year warranty on installation work. www.quick-step-academy.co.uk

Trade minister on the Ball

Recently appointed Minister for Trade and Investment, Lord Livingston visited flooring adhesives and floor preparation products manufacturer, F. Ball and Co. Ltd. in January to learn about the company’s continuing successes in the UK, as well as the work the company is doing to develop overseas markets. The visit to F. Ball was Lord Livingston’s first company visit since his ministerial appointment.

Commenting on his visit to F. Ball, Minister for Trade and Investment, Lord Livingston (pictured left) said: “I’m really impressed with F. Ball and the innovation of the company in developing world leading products. It’s fantastic to see their iconic yellow buckets being exported across Europe, helping the UK economy. I wish the company every success for the future.” James Igoe, F. Ball Managing Director (pictured right), commented: “It was good to be able to welcome Lord Livingston to F. Ball on what was his first company visit as a minister and great to see him getting out to the regions and showing his support for UK manufacturing. We’re also pleased to have had the opportunity to show him the work we’re doing to develop overseas markets, based on the solid foundation we’ve built in the UK over 127 years of trading.” F. Ball has been active in overseas markets for a number of years, both in Europe and throughout the rest of the world, operating an office in Singapore to serve the Far East market and, more recently, employing a representative in The Netherlands to develop business in the Benelux countries. At the same time, F. Ball has set up a distribution agreement with a major UK-based distributor, who has a large distribution network serving the Benelux region. F. Ball’s export turnover in 2013 was up 15% compared to 2012. T 01538 361633 www.f-ball.co.uk 38 March 2014

FlooringNews

Feature: Wool Owners Warranty

Adding WOW to carpet purchases Following the launch of the WOW initiative for wool brands, the Woolsafe Organisation answers queries on the scheme: Q: What is the Wool Owners Warranty (WOW)? WOW is a completely new and unique carpet aftercare programme, offering customers a free twelve month stain removal warranty on wool and wool-rich purchases from several leading carpet manufacturers. It is designed to keep wool carpet spotless and looking great throughout its lifetime. Q: How does WOW work? When a purchase of a wool carpet from any of the participating manufacturers is made, customers are automatically eligible to register for the warranty for free. They will then be contacted by their allocated personal carpet care adviser, who will arrange to visit them at a convenient time to deliver a free bottle of spot remover and give some simple but important advice on removing stains. If during the year after installation the carpet owner has a spill they can’t get out, their WOW Registered Carpet Cleaner will attempt a professional stain removal free of charge. Q: How long is WOW valid? The initial warranty is for 12 months. However, WOW can be extended every year, and for the lifetime of the carpet, on condition that the carpet is professionally cleaned by a WOW Registered Carpet Cleaner. Q: Who are the WOW cleaners? All WOW Registered Carpet Cleaners are WoolSafe Approved Service Providers who have undergone Fibre Care Specialist training, have a minimum of five years experience and only use WoolSafe Approved Products when cleaning wool or wool-rich carpet. Q: How is WOW different from any other warranty? No other warranty or ‘stain proof guarantee’ offers a free visit by a professional carpet care advisor, free bottle of spot remover, a free spot removal service, free emergency contact in the event of a spillage and a free online account where carpet owners can keep track of their carpets under warranty and access carpet care advice, videos and mobile Apps.

Q: How does WOW benefit me, the retailer? WOW aims to remove a major obstacle to consumers buying wool carpet– the perceived difficulty of cleaning. Consumers can buy wool with confidence allowing you to benefit from the increased revenue associated with the sale of wool carpet. Correct after-care will improve the lifetime performance of wool carpet increasing customer satisfaction and generating repeat and new sales through recommendations. It is free for retailers to participate.

Q: How do I offer my customers WOW? You can simply inform your customer about Wool Owners Warranty and leave them to register themselves or you can highlight your after-care service by registering them in store in three easy steps: 1. Visit www.wowwarranty.com, click on the retailer Login and register your company. (In future you will login through the same portal.) 2. Input your customer’s details and the information of the carpet purchased. 3. Either select a local WOW Registered Cleaner or leave it on automatic allocation; agree to the T&Cs and click Register. The process is simple and takes just two minutes. Q: What if the service provider is called out but cannot remove the stain from the carpet? WOW Warranty is not a ‘stain proof carpet’ guarantee, it is an after care advice and spot removal warranty. On any fibre some stains are permanent so no guarantees are given to remove them. However, the vast majority of stains can be removed by the experienced and highly trained WOW Registered Carpet Cleaners.

Q. Should a wool carpet be cleaned every year? Yes, wool carpet is very good at hiding soil and trapping allergens and pollutants. It acts like a giant filter regulating indoor air quality and humidity. However, for it to be effective this ‘filter’ needs to be cleaned regularly. Correct and frequent maintenance will extend the useful life of the carpet by removing grit and dirt that abrade the fibres and cause loss of pile density and flattening to occur. Only WoolSafe Approved cleaning products are used when carrying out warranty work. Approved products have been scientifically tested and found safe and effective for use on all fibres including wool, and are proven not to cause rapid re-soiling after cleaning. The Wool Owners Warranty initiative has the full backing of The British Wool Marketing Board and Wools of New Zealand.

“WOW is a completely new and unique carpet aftercare programme”

T 01943 850 817 www.woolsafe.org

Q: I already have a carpet cleaning company that I work alongside. Can I choose to use them? As long as they are a WOW Registered Carpet Cleaner and thus approved by WoolSafe, this is not a problem as the portal will give you the option to nominate the company of preference at your discretion. 40 March 2014

FlooringNews

News

Star signing for Harrogate

The campaign to bring top quality manufacturers back to Harrogate is powering ahead say organisers, with Adam Carpets as the most recent high profile signatory to the September show.

Event organiser Paul Stott said: “Some long overdue economic optimism and the support of an important group of exhibitors makes us confident we now have a great platform to rebuild the Harrogate exhibition to a size and stature appropriate to this important industry. Our team is very excited about the show’s prospects.” Wendy Adams, event director, said bookings were well ahead of the position this time last year. New dates for the event were announced - moving it back in the Autumn to September 21st - 23rd - after consultation with leading manufacturers and suppliers and the change has been well received across the trade. The event team are also working on a range of new initiatives to add to the Trends Hub and the enhanced desmonstrations and seminars that were such a success in 2013. T 01423 779967

www.theflooringshow.com

Crowning the sales stands

Staying with its promise to provide retailers with a range of flexible and appealing point of sale tools as well as a continually developing and innovative product selection, Crown Floors has announced several updates to both its wall units and lecterns for 2014.

For retailers wanting a large, statement display, exciting new five-star ranges Penrose (pictured above) and Roseland are elegantly displayed on the Crown Floors wall unit for the first time. The new qualities take the place of Arlington Court and Reigate Fort, and introduce an edge of extravagant luxury to the existing portfolio of quality carpets. In a contemporary range of soft neutrals from dove grey to creams and caramels, Penrose introduces both plain and striped qualities in a dense and plush texture, showcasing a range of 13 neutral colours, coordinated by three linear designs to give homeowners a unique and contemporary look to their home. The two-ply heather tone of Roseland brings an appealing multi-tonal effect in a palette of 12 suave, earthy hues such as Mushroom and Mink. Both superbly soft and plush thanks to a 15mm pile height, the carpet offers durability, practicality and peace of mind covered by impressive 15-year stain and wear warranties. Capitalising on the flexibility and manoeuvrability of lectern-style displays, retailers will now also be able to choose from a selection of six qualities for display on the Crown Floors lectern, including Penrose and Roseland, and brand new ranges that are soon to be rolled out in Parkland, Wilton House and Sheringham. Established favourite Alderley Edge, updated in a five-metre width, can also be selected. The lecterns are now available with two, four or six ranges, and are an ideal way for retailers to add an appealing and neatly compact point of sale that has proved to be highly popular amongst buyers browsing for carpet. T 0800 0773301

www.crownfloors.co.uk

Desso enters US market

Desso, the global carpets, carpet tiles and sports pitches company announced that it has signed a letter of intent to enter into a joint venture with Masland Contract, a division of The Dixie Group, Inc., a US floor coverings company. The aim is to build a comprehensive floor covering offering for the hospitality market in the United States and international distribution.

The parties anticipate working quickly to develop a mutually acceptable joint venture structure designed to accomplish their goals. Using nearly 250 years of combined manufacturing excellence, both companies will be able to provide more value in the marketplace with complementary product lines to supply a complete offering to any brand-conscious hospitality environment. In addition, the two companies announced that they will enter into a sales and distribution agreement permitting Masland Contract to be the exclusive distributor of some of Desso’s high performance carpet tile products. This will allow Desso to gain wider distribution for its Cradle to Cradle product offering through Masland Contract, which offers highly designed products for the commercial carpet market. 42 March 2014

A recognised leader in colour and design from the start, Masland Contract has become a preferred supplier for the architectural and design communities. It offers high style broadloom, modular and area rug products for corporate, hospitality, retail, education, government, and various other segments. Today, The Dixie Group is one of the fastest growing companies in the US carpet market. Similarly, Desso has continued to perform well based on its commitment to customer service, design, functionality and Cradle to Cradle. Desso’s European market share in commercial carpets its largest business division and where it applied Cradle to Cradle principles first – has grown strongly between 2007 and 2013. “Our success in the European market is driven by our focus on health and wellbeing given content by our innovation strategy based on creativity, functionality and Cradle to Cradle,” says Alexander Collot d’Escury, CEO of Desso. “This led to successful products like the AirMaster and SoundMaster carpets and our Cradle to Cradle carpets including the Silver certified EcoBase backing. We expect these kinds of products to perform just as well in the North American market.” www.desso.com

FlooringNews

Your credit licence expires 31 March. Don’t let your business expire with it.

Consumer credit licensing is about to change. To continue offering credit on sales and services after 31 March, you must register for Interim Permission by that date. If you do not register, you risk committing a criminal offence if you carry on with any consumer credit-related activities from 1 April. So to keep your business on the right side of the law, register now. It takes minutes – you just need to have a few details to hand: y Your OFT consumer credit licence number

y The number of branches your firm has

y Your licence categories

y Your bank or credit card details

Over 35,000 firms have already registered for Interim Permission. So don’t delay, join them now – go to fca.org.uk/clicked and follow our step-by-step guide. Don’t put your business at risk – register for FCA Interim Permission by 31 March.

Have you clicked yet? Register now at fca.org.uk/clicked

The British Wool column New stand design at Surfaces, Las Vegas

WOW...it’s great news for Wool

Education and branding shine bright for wool at Surfaces The Campaign for Wool launched a major push for wool at the leading trade show for flooring in Las Vegas with a new logo - ‘the green sheep - live naturally choose wool’ - made available to all wool retailers and manufacturers.

A striking new stand design gave a bold image to the Campaign, which is gathering a lot of interest from the American manufacturer.

The Campaign launched an industry standard education programme putting the key attributes of wool and its superior benefits and its long lasting appearance at the core of the promotional campaign. This will focus on the fibre and processing stages and wool in different types of carpets and rugs.

The aim is to support the many manufacturers and organisations promoting wool by helping with industry valued tools and accessible information. The Continual Education Unit which will become part of a major roll out of the Campaign in the USA this year.

British Wool has become a partner in an initiative introduced by several leading wool brands - Kingsmead Carpets, Gaskell Wool Rich, Crucial Trading, Manx Carpets, Georgian Carpets, Clarendon Carpets and Mr Tomkinson. These leading carpet manufacturers have all put their strength behind a free consumer warranty offer on wool carpets within their ranges. WOW - which stands for Wool Owner’s Warranty - is a special after-care service for consumers that provides an initial warranty of 12 months from the date of purchase and this warranty can be extended indefinitely by having the carpet professionally cleaned by a WOW registered carpet cleaner once a year. This will automatically renew the warranty on the carpet giving added value to the consumer. Confidence in buying wool carpets is at the heart of this significant consumer promotion and these brands have made a concerted move to give wool - with all its many benefits - the edge against the bleach clean sector. The registration of the new carpet under this warranty will see every new wool owner receive a WoolSafe spot remover. WoolSafe is a global organisation dedicated to the care of wool carpet and rugs. In reality Wool has many unique assets that help protect it naturally, including an ability to resist spills initially, so that they can be blotted up . Also, as the wool fibre will retain natural oils over its entire lifetime, the carpet can and does resist clinging dirt better than manmade fibres. “This is a really substantial promotion with excellent credentials bringing together leading wool organisations, major brand names and using the industry approved organisation WoolSafe to roll it out,” said Tim Booth, Marketing Manager at the BWMB. “We think this has tremendous value for the retailer and the consumer, offers tangible benefits and we are delighted to be part of it.”

The launch also saw the ONEWOOL platform given its first American viewing as part of the Campaign’s international agenda to achieve one nomination from wool interiors manufacturers. An online ONEWOOL Gallery will be launched this year.

“We want to use some of these elements in the UK as well and we intend to bring the core aspect of the education materials to the UK market so that these can be used to promote better wool knowledge and boost sales,” said Bridgette Kelly of Campaign for Wool.

Gaskell Woolrich Kintyre, design Black Watch

Manx Coastline in 100% wool

Wool winners show stylish decor in Homes & Gardens feature

The winning designs of an interior design competition launched during Wool Week with Homes & Gardens will be featured in its April issue - on the shelf in March. Fabulously bold designs from three talented designers give wool a distinct edge over a seven page spread in the glossy interiors magazine. A professional interior designer, a student and a design enthusiast have all won the opportunity to see their moodboard and creative ideas with wool turned in to a room scene that was professionally styled and photographed. 44 March 2014

“Continuing an inspirational agenda for wool in the home is key to our Campaign activity and in doing so, working with these leading consumer interiors publications such as Homes & Gardens to support and influence the consumer is vital,” said Bridgette Kelly of the Campaign for Wool. “The results of this creativity that the entrants demonstrated is particularly exciting as it helps to show how wool can be used by our consumers.” Look out for Homes & Gardens on sale in March.

FlooringNews

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DOMOTEX 2014 January11-14 , Hannover •

Designers lighten up to lift the mood More colour, more confidence, more co-ordination Flooring design has caught the mood of the market and is a little lighter, a little more colourful and a little more confident. Domotex is a superb barometer of trends and taste in design and colour for the year ahead as over 1,000 suppliers show off their latest look. Just as the flooring industry has gone soft on texture with ever more touchy-feely fibres, the colours across the range have followed suit with the dominance of softer, warmer shades. The industry is still in bondage to shades of grey, so to speak, with many ranges throwing out the slower sellers to make way for the ‘greiges’ and increasingly softer, dove and blue greys. The colour casualties have been the darker browns and reds whose homely warmth seems to have worn thin with consumers. Another key theme that has developed over the last year is denim blue which has been strong in rugs for a couple of years – in varying states of fadedness – but is finding favour with wall-to-wall buyers too. In keeping with the denim trend, pastels are popular with lavender and lilacs, peaches and pinks – ‘shellfish’ colours - more in evidence for the year ahead. Our guide around the textiles colours was carpet design guru Joanna Ramsden of Wools of New Zealand who also pointed out some of the colour accent themes that will complement the more subtle shades. “There is more coordination of colours across interiors now that the flooring industry can react more quickly to trends in the market,” she says.

“As well as the softer shades, we are seeing some more vibrant colours come through – after the depression of the hard economic times, people do like colours that lift the mood,” said Joanna, citing yellows, brighter greens and jewel-like colours such as emerald, sapphire and topaz. That comment was echoed by Franky Terrijn of Balterio who noted that the darker wood decors were less popular. “People like lighter colours in darker times,” he says and the laminate company is leading 2014 with paler and bleached oaks to lighten the mood. Strangely enough, just as the jubilee and the Olympics promoted an outbreak of patriotism in red, white and blue, the upcoming world cup in Brazil (and then the Olympics) is expected to create some appetite for strong colours as consumers see the vibrant fiesta images on their TV screens, says Joanna. This kind of colourful fun is no longer reserved for the textile trade. Earthwerks made an impact at Domotex as we reported last month with their bright cocktail of ColorWerks in LVT wood effect planks – “Our competitors do brown, we do different,” said Ton Van de Ven of Earthwerks. Any passion for pattern in broadloom still belongs largely to the stripe and manufacturers have by no means run out of ideas to prolong the fashion with several new ranges at the Hannover event including asymmetrical stripes and the zig-zag version we’ve seen from Crucial Trading. But the emphasis now is on the promotion of coordinated plains with stripe to keep consumers loyal to a single supplier across various rooms of the home. Yarn is, of course, where much of the innovation is being driven in broadloom carpets and it’s not all about softness (though mostly it is!). Clever yarn combinations are delivering multi-textured effects as well interesting finishes such as variations on the salt-and-pepper ‘pattern’ that has seen an increase in popularity as an alternative to heather. The use of some shiny strands in finishes is now well established and is being used with more subtlety across the ranges. So flooring fashion has found reasons to be cheerful! Read our reviews of the latest launches at Domotex 2014 from pages 47 to 52.

46 March 2014

Tapibel tiles take on the market Tapibel is about to make a name for itself in tiles – a sector the company believes is going to benefit from substantial growth and in which they have been investing heavily over the last year. The specific name they are about to make is ‘Incati’, a new brand name with the strapline “innovative carpet tiles” which says it all. “We have not been known for tiles but this is a major change in our business and we plan to make a big splash,” says Mike Packwood of Tapibel. “We have developed some impressive products and the reaction at Domotex has been very positive indeed to what we are doing. “This is a slow-burn market to develop, but this will be our focus going forward and the quality of the products is building our recognition with architects and specifiers,” said Mike. The floor of the stand at Domotex demonstrated their commitment. The range ‘Shades’ uses a demanding manufacturing process with a two-ply, high/low yarn to create a graduated shaded effect in any of the 14 colours available – it is one of the most interesting and distinctive commercial carpet tile designs we have seen.

“We have not been known for tiles but this is a major change in our business and we plan to make a big splash”

There are 11 tiles in the current collection, primarily using solution dyed nylon to create sharp, clean colours. The ranges that are marketed in the UK have additional warmer, softer shades to complement the more corporate blues and greys of the European market. An acoustic backing can be added to a tile as an extra to quickly meet specifications in certain installations. In the UK new-build market, Tapibel have re-launched their Sysoltex range to meet growing demand – an 80% synthetic product with 20% wool which has a natural feel and a ‘bomb-proof ’ performance. Also in tufted broadloom, Tapibel have launched Wooltex, a classic British wool 80/20 in four natural colours and two co-ordinating stripes.

T +32 11 80 48 50 www.tapibel.be sales@tapibel.be

from The Stocklists

March 2014 47

DOMOTEX 2014 City speak from Beaulieu’s Ideal Beaulieu’s re-designed the Ideal brand for the UK residential market last year and continue to develop its appeal with intelligent product development. The launch of Metropole was a key event at Domotex , a trendy collection of solution-dyed nylon carpets for the urban fashionistas. Metropole is based on a city nightlife concept and comes with a ‘city guide’ that shows you around the four ‘districts’ of different designs: Luna, Mercury, Twilight and Saturn. Moods, a fashionable combination of pinstripes and plain co-ordinates in both bold and more subtle designs and colours, will be launched this Spring under the ‘Ideal for Landings’ banner. A 2-ply loop pile in wool-look offering a wide range of combinations, suitable throughout the house. Beaulieu is also building on its established best-sellers with a colour overhaul in 16 shades for the popular Dublin Twist range.

www.beaulieuflooringsolutions.com

Cunning plan from Foxi Foxi is best known for its popular anti-slip matting for rugs but the business is about to be boosted following two years of development for a new product that can transform flooring installations. Foxifix is a 2.5mm adhesive fixing felt that brings benefits of fast, glue-free fitting together with underfoot comfort and impressive sound insulation. “This is the best product for the UK market,” says Etienne Franck of Foxi & Graph. “It saves time and works well across all flooring surfaces, even grass.” The felt, available in 1 and 2m widths, has particular benefits for installations where protection of, and access to, the sub-floor is important and where floorcoverings may need to be removed. It is also perfect for temporary installations for events and high quality exhibition flooring.

T +33 (0)1 30 42 95 45 www.foxi-graph.com

Upper class underlay Some people just want the best – and Ball & Young just want to make it better! After the heady success of the smart Connoiseur range from Cloud 9 launched in 2012, the company has now added more density to create a ‘post-recession’ premium range. It’s been named unashamedly “Cavier & Champagne” and is available in a 9mm 15m2 roll and 11mm in 10m2 – it’s getting a little heavy at this density for 15m2 in the 11mm! “It sounds a little extravagant but retailers will know that some consumers will come in and just ask for your best underlay,” says Ann Shaw of Ball & Young. “Now you can trade them up a little further.” The underlay is launched this month and Ann reported that the first people who saw the product in Hannover, bought it in quantity. “There is a growing buzz about the UK market,” she said.

T 01536 200502 www.underlay.com 48 March 2014

FlooringNews

Wood that loves water... With the brand new Luxury Woods cushion flooring collection from Leoline, you can bring the beauty of wood to the bathroom with 18 on-trend wood decors. Comfortable underfoot and with the security of R10 slip restraint, Luxury Woods brings a new way to welcome wood to the home.

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DOMOTEX 2014 Mapei’s attractive innovation Mapei brought style and glamour to their presentation at Domotex with a catwalk performance across their stand in Hall 7 by attractive models who reinforced the company’s new ‘Faces’ campaign. The innovation from the world’s leading construction adhesives and chemicals business is booming with the launch of several new products in Hannover including Ultrabond Eco 4 LVT – a fibre-reinforced LVT adhesive for heavyweight installations including shopping centres, fitness centres and airports – and Ultrabond Eco 140T with a similar high performance character for textile floor coverings. For floor preparation, Eco Prim T Plus and Eco Prim T20 are two new primers designed for safe, fast installation over screed and the innovative Planitex D5, a new, very low VOC emission, self-levelling flooring compound, which is particularly suitable for use in large buildings.

T 0121 508 6970

www.mapei.co.uk

Nothing but the best from Tisca Tisca Tiara’s total quality comes through in their latest launch, a premium contract velvet carpet woven in 100% worsted wool which is available in three pile heights from eight to 13mm to deliver superb comfort alongside the resilience and flame retardant properties that are so important in the hospitality sector. The range sits alongside the structured design of Forum to form the core of Tisca’s Premium Hotel Collection. “At a time when the trend is to make inexpensive products, Tisca is intent on offering nothing but the highest quality of craftmenship for the connoisseur who wants the very best,” says the company. Also unveiled at Domotex was an exciting concept for designers called Open Spaces which brings together the elements of colour and design from across the Tisca range of textiles – interiors fabrics as well as floorcovering – to show the options for intelligent coordination.

T 07860 911748

j.thomson@tiscatiara.com

www.tiscatiara.com

Film previews from Packexe Once again Domotex was a successful show for Packexe Ltd. Potential and existing customers from all over the globe visited the stand, many already familiar with the company’s colour coded, branded protection film range. Packexe reported that although the show seemed quieter this year, the quality of interest received in the Packexe Protection film range was extremely good. They were also visited by existing distributors who received a discreet preview of the three new products being added to the range over the next few months. More details on these products will be reported in The Stocklists later in the year and visitors to The Flooring Show Harrogate in September, when the new products will be launched to the flooring industry.

T 01392 438191

50 March 2014

www.packexe.co.uk

FlooringNews

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DOMOTEX 2014 Küberit sparkles with style Kuberit are all about design and a smart new stand at Domotex underlined their commitment to leading the way with trend-setting flooring trims and profiles. The ‘Design Elements’ range has achieved a strong following since its launch in 2013 - a year when Kuberit marked its 150th anniversary by decorating its top products with brilliant Swarovski crystals! Under the slogan ‘Design with profile’, Kuberit has been showcasing how this innovation in premium fitting can be used in ‘statement’ designer installations and high class hospitality environments. As well as the glamour, the latest digital printing technology was on show with the launch of four new wood designs which are well matched to modern colour trends including oaks in grey, beige/grey and cream.

T +49 2351 9507 110

www.kueberit.com

Innovation and fantastic fibres from Balta Wowing visitors with the very latest developments in fibre manufacture, Balta Broadloom returned for another successful year at Domotex showing yarn innovations translated into new and exciting qualities to join its broad residential broadloom carpet collections. Renowned as a vertically integrated company continually pioneering new products, Balta presented the exclusive launch of X-Tron and the latest notable release Sensit. Specifically developed to provide increased strength and extra high performance, X-Tron fibres create carpets with superior resilience against everyday wear. The quality two-ply yarn construction ensures extra protection against stains and crushing and for peace of mind, can be bleach cleaned. Packing in 200% more filaments per yarn than standard fibres, Sensit impressed visitors with the luxurious touch that 300 filaments per yarn provides. With a very fine structure and spun from 100% StainSafe polypropylene, Sensit fibres create sumptuous, lavish carpets with a beautiful silky lustre that are eminently practical being both bleach cleanable and long lasting. With the new fibres providing a high quality core, visitors were spoilt for choice with many first time exhibits including Sensit Supreme, Twist, and X-TRON Melrose Twist and Grand National. Building on the success of previous launches, the new qualities are set to impact the market with an appealing mix of style and function. Geert Vanden Bossche, marketing director, Balta Broadloom said: “The new releases were well received and early feedback has been highly enthusiastic, so the year has started with a very positive outlook.”

T +32 56 62 22 11 www.baltagroup.com

Inspirational developments from Lano Continually developing its offering of fresh and innovative products, Lano head into 2014 as new distributors of Mohawk International to Western Europe. The ever-expanding residential carpet portfolios now include Mohawk qualities made from eco friendly Everstrand and Smartstrand yarns with integrated stain and soil resistance built into the fibres. Using Triexta fibre with a content of 37% bio-based material derived from corn, Lano’s Gentle Essence quality was cherry picked by the Domotex judging panel to be highlighted within the Innovations @ Domotex exhibition for it’s impressive eco credentials. Brand new arrivals also impressed visitors under two key banners; “Classics Revitalised’ and ‘Sophistication Prevails’. Building on past successes, instantly recognisable Lano classics were unveiled in exciting new trend led colours set to be significant in the upcoming year, such as the polyamide Godiva, Zen, Satine, Smaragd and polypropylene collections Heathertwist Supreme (40oz) and Elite (50oz). Additional highlights included the all-new woven Venice Wilton design and Zen Heather, and Fusion showcasing a superb new two-tone finish. Under ‘Sophistication Prevails’ Lano showcased several new qualities tailored to satisfy rising demand for high quality, luxurious carpets for fabulous, comfortable interiors.

T 00800 5266 5266 www.lano.com 52 March 2014

Reassuringly resilient and famous for being the hardest-wearing, Duralay underlays are engineered to protect carpets from damage caused by heavy furniture, and in areas of high footfall. The range features our renowned recycled crumb rubber plus specialist solutions for wood, laminate, underfloor heating and contract applications so every floor can be protected by Duralay.

01706 238 810

interfloor.com

@interfloor1

Readers’ Survey

Am I still your favourite?!?

Wool is back!... but will it boost your business in 2014? Wool brands are expecting a bounce-back in sales after difficult years for natural fibre that has seen polypropylene gain market share.

Several years of price uncertainty put manufacturers on the back foot with wool, an issue that coincided with a period of intense innovation and product development for synthetics - including brisk business in wool look-alikes - or rather ‘feel-alikes’. Cormar has re-launched 80/20 Home Counties. “Wool twist has always been big business for Cormar and UK retailers in general, and with the economy appearing to have turned a corner, we feel that now is the right time to re-launch Home Counties,” says marketing director, David Cormack. Meanwhile, leading wool brands including Kingsmead, Manx, Gaskell Woolrich have trumpeted the WOW initiative, the Wool Owners’ Warranty to reinforce and underwrite the cleanability of wool.

But has wool lost too much market share already? Dramatic improvements in polypropylene and polyamide yarn has moved it from poor man’s flooring to the carpet of choice after intensive marketing and the easy care promise of the bleach bottle that consumers are quick to understand. The Stocklists readers survey this month asks: • Is wool business better for margins? • Is 80/20 still the safest sell to UK consumers? • Has PP knocked wool off its quality perch? • Is the natural/synthetic price gap too narrow now? • Are consumers confused about what’s on offer? Inform the industry. Let us know what you think and we’ll publish the results next month. Visit www.thestocklists.com and click the survey banner - it only takes 3 minutes!

And, of course, Prince Charles has added to the momentum with the Campaign For Wool.

Flooring forecasts accelerated market growth

The flooring market is forecast to achieve growth of 8.7% between 2014 and 2018 according to Carpets & Floorcoverings, a new Market Update from business intelligence specialist Key Note. While the wooden/laminate flooring sector is likely to continue to observe strengthening growth over the next few years, Key Note estimates that the total carpet and floorcoverings market has struggled somewhat in recent years, with a depressed property market and the sluggish economic growth following the recession continuing to put a downwards pressure on sales. As such, Key Note estimates the market to have grown by just 4.1% between 2009 and 2013; with consumers increasingly opting for low-cost, value alternatives due to squeezed household budgets. However, 2013 has seen both the economy and the property market begin to strengthen once again, aided by the introduction of the new Government-backed home-buying scheme, Help to Buy, which is already thought to have stimulated growth within the property market and the construction sector. Such factors are likely to lead to increased demand for carpets and floorcoverings over the next few years, with the total market forecast to achieve growth of 8.7% between 2014 and 2018. Growing consumer preferences for continental styles of flooring, such as wood/laminates and tiles, is continuing to gain market share within the wider carpets and floorcoverings market; while traditional types of flooring, such as carpets, are fast falling out of favour. Wooden flooring has become increasingly on-trend in recent years. The wood/laminates and tiled flooring sectors are both expected to continue to observe accelerated growth over the next 5 years, with flooring made using sustainable and recycled materials likely to represent particular areas of opportunities for manufacturers and retailers, driven by an increasingly environmentally conscientious consumer base in the UK. www.keynote.co.uk

54 March 2014

FlooringNews

Feature: Ryafine Velvet

A touch of luxury velvet

Ryalux, synonymous with making fine quality velvet carpet, launches Ryafine Velvet, a 2 ply, 80% New Zealand wool/20% nylon fine velvet, available in 12 stylish, contemporary shades. Ryafine Velvet, a broadloom 1/10th gauge velvet, is offered in two qualities – Luxury (48oz), and Elegance (36oz). Darren Longden, Ryalux’s Commercial Director explains. “We wanted to create the perfect velvet, and in Ryafine Velvet, we have done so. By combining the very best 2 ply New Zealand wool, with our strong tradition of making the finest velvet carpets, I can honestly say that Ryafine Velvet is the finest carpet range we have ever made”. Available in 2 qualities, Ryafine Velvet offers two different, yet equally stylish options. Luxury is dense and sumptuous, whilst Elegance offers a more refined, tailored look, both offering luxurious beauty to any home Ryaguard stain protected for extra peace of mind, Ryafine Velvet’s beauty is matched only by its performance, as its extra heavy domestic/general contract rating ensures its suitability for use in both domestic and contract situations. Ryafine Velvet is available in both 4m and 5m widths, and in 12 contemporary colours, designed by Ryalux’s in-house design team, headed by Gàelle Merlin. “There has been a significant move in carpet colour fashion towards greige, and grey, and it was important to reflect this, whilst still including timeless beige tones (with a slight twist to bring them up to date!). We also needed to consider trends in fabric, furnishings, and wallpaper/paint, in order to develop shades which enabled customers to co-ordinate their carpet with their other interior finishes. By working closely with interior designers, and colourists we have been able to develop a beautiful collection of contemporary yet classic shades.” T 0161 762 3030

www.ryalux.com

“I can honestly say that Ryafine Velvet is the finest carpet range we have ever made” from The Stocklists

March 2014 55

News

Interfloor launches Meister laminate flooring with John Lewis Interfloor has launched a range of Meister laminate flooring with John Lewis. Meister, a leading German manufacturer of hard flooring, including laminate, engineered wood, cork and linoleum, has an outstanding reputation for design, innovation and environmentally friendly products. This represents a significant initiative for Interfloor as they enter the hard flooring market. Steve Woodhead, Interfloor marketing director, says, “We are excited to be working with Meister. The combination of Meister’s product pedigree and our nationwide service capability in the UK provides a highly competitive proposition. We are delighted that John Lewis have selected Meister as their laminate flooring brand and we look forward to further developing our long term relationship with them.” Ian Powers, Assistant Buyer Floorcoverings at John Lewis, said, “We have chosen Meister as our laminate flooring brand due to their excellent range of contemporary designs, their reputation for innovation and their commitment to the highest levels of quality. We are excited to be the only large, multiple retailer launching the Meister range in the UK. We have been working with Interfloor for over 20 years and we look forward to working with them on this project.” Interfloor is supplying John Lewis with 30 laminate decors across six Meister products: Classic, Heritage, Clarendon, Majestic, Caversham and Sovereign. The range includes the patented MasterClic Plus system which makes installation easier and quicker, and products with two metre long planks, narrower planks (140mm) and the top of the range, Sovereign, with its unique non repeat décor. The range is competitively priced for the consumer, from £13 to £39 per square metre including VAT. The flooring is complemented with a range of colour co-ordinated accessories which, together with the laminate range, is all stocked at Interfloor’s central warehouse in Haslingden. The marketing support includes in-store displays, a 44 page catalogue and a consumer sampling service. Meister laminates come with warranties of up to 25 years and are fully accredited by the Blue Angel, the world’s premier award for environmentally friendly products. Steve Woodhead said, “Meister is entering the UK market and we believe this will become a strong, premium brand in the years to come.” T 01706 238 810

www.interfloor.com

Fill out a form for five minutes and we’ll have a good-looking flooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever! Flooring stores don’t generally need anything too fancy – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional.

You can create a carpet website for your business in

5 minutes. We’ll have it online for you within

5 days.

If you don’t like it, it will cost you

nothing.

If you do like it, it will cost you

£390 + £90/year.

The Floorsites package from The Stocklists offers: 7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc. Instant online editing – if you can type, you can customise these pages yourself anytime to add latest offers and news… or leave them as they are – we put all your contact information in there anyhow. Choose photos from our library to make your site unique – or upload your own images. Link to Google Maps – let visitors find you quickly and see where to park Auto-email form to let customers contact you direct * The site takes a bit longer to set up if you already have a website or address. A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT). Check out what your site would look like at www.thestocklists.com/floorsites or contact David Spragg at davidspragg@thestocklists.com or call 01845 576101.

NO OBLIGATION ‘TEST DRIVE’... We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose! 56 March 2014

FlooringNews

Please speak to your local representative for further information or scan the QR code to be taken to our website. from The Stocklists

March 2014 57

Show biz is brisk in Birmingham

Flooring exhibitors reported brisk business at the Interiors UK show – the last to be held at Birmingham’s National Exhibition Centre – and visitor numbers were up 15% to over 21,000 on 2013 figures. For flooring suppliers, the event gives access to new audiences in the interior design and specifying sectors. Several leading rug companies such as Mastercraft, Asiatic, Oriental and Rama showed new ranges and designs for 2014 and Furlong Flooring used the event to launch their latest best-selling range, Sahara and Oasis. Next year, Interiors will be re-named as The Furniture Show by its organisers UBM and held in London’s Excel Centre in May. This is not to be confused, of course, with ‘The NEC Furniture Show’, a rival event recently announced by the Birmingham venue after they lost the UBM’s business – this show will remain in the January Interiors slot at the NEC. How the furnishing and flooring industry will make up its mind which or both of these shows to attend is not yet clear – though the London venue may be interesting to higher end suppliers who have long complained about the lack of a quality Southern event to exhibit at.

Asiatic goes soft on shaggies If you need to know which way the rug market is growing, look at the latest brand names by specialist Asiatic Carpets – Plush, Diva and Satin. Yes, it’s all about super soft, deep and luxurious shaggies that consumers can curl up with. Plush was launched last year in 12 colours and six sizes, including a circle. “It has been one of our best sellers,” says UK sales manager Steve Crooks. “It seems everyone wants soft and deep.” So Asiatic has been building on this success with complementary products among their latest launches, pictured here with business owners Freddy and Sharon Kelaty and Steve (right). Diva is going to be well received – it’s a lower pile polyester shaggy in 14 colours which has been engineered at a lower, entry-level price but with a weight and density that suggests a lot of carpet for the money. The Satin range is a sleek new addition to the collection in three colours with an ultra-soft touch and Asiatic have also introduced Tula, a polyester plain in 12 colours. T 020 8800 2000

58 March 2014

www.asiatic.co.uk

FlooringNews

JANUARY 2014 NEC BIRMINGHAM

Furlong’s focus on success The reasons for Furlong’s growing success in the market is ably demonstrated by the launch of their latest best-selling range under the Regency Carpets brand – Sahara & Oasis. This is an entry level product but Furlong’s attention to detail ensures it ticks all the boxes in terms of product performance and presentation. It’s a PP with the EasyCare credentials in 4 and 5m and a choice of felt or action back, available as cut lengths or rolls. Sahara has a small square design while Oasis is honeycombed. “It’s a nice sell for the retailer,” says Furlong’s Neil Valentine. “We introduced this in December and sold out before we could even advertise it. Now we have re-stocked and are expecting it to be one of the season’s most successful products.” Furlong’s focus on saleability is carried through into the imaginative POS which has a stepped sample display with each range shown in opposing colours for maximum effect, and a new hanging, eye-catching bleach bottle with the cleanability message. T 01772 696787

www.regencycarefree.co.uk

Mastery of modern rug trends Mastercraft live up to their name in the business of selecting the rug products that are going to succeed in this competitive market sector. Their mastery of touch and texture is demonstrated in the key launch at Interiors UK of the Mammoth range of luxurious, chunky deep pile shaggies in ultra soft polyester. The range runs in five sizes and eight colours, some of which are plain and others two tone – our favourite of which is the pastel ‘Marshmallow’ colourway. “We focus on serving the independent retailer with rugs we know they can sell,” says Robert Dickson. “We are pleased to see some steady growth coming through in UK retail at the moment – and the higher quality ranges are doing better business in recent months.” Also on show were the latest colours in the hugely popular Twilight range and the newly launched shiny shaggy Evermore with microfibre polyester yarn technology for extra softness which is run through with a shiny thread for extra depth and interest. For traditionalists, Mastercraft were showing their very new Farahan range of heatset polypropylene wool-look wiltons – a rug with an authentic touch of natural fibre and an expensive appearance that isn’t reflected in the competitive pricing - pictured here with Robert Dickson, one of the family who owns the business. T 01282 694565 www.mastercraftrugs.co.uk

from The Stocklists

March 2014 59

Oriental originality Oriental Weavers used the Interiors event for the debut of Kelim, an original, craft-oriented rug range with a mix of chenille and cotton with rich designs and a set of coordinating cushions which are not only an effective sales add-on but give retailers an extra option for in-store display. Also on show was Imperial, a range of beautiful hand-tufted rugs in 100% wool from India which are available in five colours and in a range of seven sizes including a halfmoon and circle shape. Oriental’s designer Lesley-Ann Donnell (pictured left)who works at the company’s base in Leeds said demand was strong for the traditional designs with fresher, paler colours coming through in flooring fashions for 2014. T 0113 380 5330

www.owbmk.com

Cameo role stars for LDP The Louis de Poortere stand was a hive of activity throughout Interiors UK, as visitors caught a glimpse of the newest releases and existing ranges of elegant rugs and broadloom products from the well-known manufacturer. Both new rug collections were met with much enthusiasm as the charisma of the vintage rug ranges worked their magic. As an easy way to achieve a comfortably worn in and antique look straight from the shelf, the uniquely distressed ‘Old-Old’ texture of the new Cameo and Fading World collections proved extremely popular. Many visitors were charmed with the gentle appeal of the Cameo range of rugs in delicate pastel hues, and just as many were seduced by the darker, mystical designs of the new Fading World range, Medallion and Old Kilim. Coming in eight standard sizes and with a non-slip backing as standard, both collections signify an extension to the amount of colourways now available. With hues ranging from gentle Pistachio and Cream Tea Yellow, to Imperial Jade and Atlantic Deep, Louis de Poortere rugs offer both subtle and bold ends of the colour spectrum. Also attracting much attention were rugs such as Pink Flash, with a cloudy, shabby texture set alight with vivid colour threads for a contemporary twist on a beloved vintage classic. In broadloom, an exciting and elegant new suitcase presenter displayed the rich colourways and superbly soft, dense construction of Louis de Poortere collections with a dedicated page for each range. Numerous additions have boosted the array of shades and textures already available, meaning Louis de Poortere now offers an even stronger assortment of sophisticated carpets for residential and commercial applications. Released early last year and previewed at September 2013’s Flooring Show, six exclusive new Louis de Poortere styles Urbanite, Catkin, Willow, Superbirds Velvet, Superbirds Comfort and Super Hermes also garnered plenty of interest from visitors. “It was great to see such a positive response to the new Louis de Poortere ranges from a broad range of customers,” comments Alan Russell, Louis de Poortere. “Some newcomers to the brand commented that our portfolio is distinctive in offering a diverse range of colours, showing both excellent quality and high style, which is exactly what we aim to achieve.” T 01505 615663 60 March 2014

www.louisdepoortere.com

FlooringNews

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News

Spring in step for Brighton show

“It is clear that retailers across the southern counties and beyond, would welcome the return of the spring show in Brighton,” says Stewart Crofts of Norcro after the announcement of the re-launch on the event. Under the event’s strapline of “What The World Walks On Tomorrow,” the organisers propose that exhibitors use the show 3rd – 5th of March next year to present their new designs and ranges to both the domestic and contract markets.

Stewart comments: “Spring is the traditional time that the housing market picks up and generally consumers decide to either re-decorate or refurbish their homes,” he says. “The timing allows manufactures to get samples and stock of their new products to their customers by April. This gives retailers a new sales opportunity and something new to show the consumer.” Following discussions with some of the Industry key players, Norcro took the decision not to allow exhibitors to book large stands - meaning that all exhibitors have a more level playing field. This strategy will allow exhibitors the opportunity of supporting their customers in the South, whilst keeping costs under control, resulting in a more profitable, valuable and altogether worthwhile sales and marketing exercise. The other equally important advantage of this strategy the organisers hope is that an affordable Brighton will attract more exhibitors and therefore more visitors, so the Industry as a whole will benefit. As far back as the seventies, the floorcoverings industry supported Brighton in the spring and Harrogate in the autumn. Buyers and retailers have always liked the more intimate friendly atmosphere that these trade shows offer, rather than the NEC or London. An important element of the show will be the contract market. and with Brighton being only an hour away by train from central London, it is easy for busy contractors, facility managers, interior designers and specifiers based in the capital to visit in a day. “With an improving UK economy, unemployment falling and consumer confidence returning, Norcro believe that the timing of Brighton is right!” says Stewart. T 01590 677730

sales@norcroexhibitions.com

Have your say about Brighton! The event organisers have set up a quick survey to ask retailers what they would most like to see at the Brighton event in 2015. To take part, visit: www.shape-the-future.com/floorcoverings Or you can just email comments to: floorcoverings@shape-the-future.com As a thank you for participating we will randomly draw 5 email addresses who will win a free nights accommodation for two, on Wednesday 4th of March at the prestigious Hilton Brighton Metropole. Winners will be notified in April.

Carpetright’s new warning

Carpetright has warned that profits this year will fail to meet City forecasts because of an expected loss at its business in the Netherlands. But like-for-like sales in the UK increased 1.9% in the three months to 25 January but they fell 6.3% in the rest of Europe, including the Netherlands, taking currency movements into account. Issuing the second City profit warning in four months, Lord Harris, executive chairman of Carpetright, said: "Trading in our rest-of-Europe business continues to be dominated by the extremely difficult economic conditions in the Netherlands.” Harris said trading in Britain was also difficult, although UK profit should be in line with the group's expectations and more than last year. The weak UK trading comes despite a revival in the housing market and mortgage approvals, which usually signal an upturn for Carpetright's business.

Mr Tee sponsors golf! Mr Tomkinson will sponsor the 2014 Kidderminster Carpet Manufacturers National Golf Tournament in aid of the Furnishing Industry Trust (FIT) and Macmillan Cancer Support. The iconic industry brand takes over from sister company Georgian Carpets who had been the sponsor since 2004. This year is the 58th year of this extraordinary event that has stood the test of time with the undiminished support of the UK carpet industry. It has raised over £1.2 million since its inception and it remains one of the biggest individual contributing events to FIT and is greatly appreciated by Macmillan. This year’s event takes place on Tuesday 20th and Wednesday 21st May at Kidderminster Golf Club. Day One is a four ball team event while Day Two is a 2 ball team event. Commenting on his hopes for the event, Tournament Chairman Shaun Lewis of Victoria Carpets said: “We are indebted to Mr Tomkinson for stepping in to support this wonderful event. Even when the industry was on its knees, it has continued to muster up support for those less advantaged and it speaks volumes for our industry and its generosity.” Mike Dobson of new sponsors Mr Tomkinson said: “We are delighted to take on the sponsorship of this popular event that is pivotal to the welfare of our industry charity. I hope now that things are beginning to pick up on the business front that we can welcome back some old friends, as well as welcome new ones, in May. It is such a worthy cause.” For tickets and further information, please contact Shaun Lewis on 01562 749 300 or email him at shaun.lewis@victoriacarpets.com

62 March 2014

FlooringNews

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WWW.ANBOINTERNATIONAL.COM WWW W.ANB .AN OINTERNA ATIONAL.COM from The Stocklists

March 2014 63

Flower on Flooring Wood working wonders The appeal of wood grain in various areas of interior design shows no sign of diminishing and this is further emphasised by the introduction of new designs within the UK flooring market.

Flooring Direct’s oaks are firm favourites

A reliable sign that manufacturers are confident of increased activity within any given sector is investment in new designs. The popularity of wood grain flooring can therefore be identified through the various new products described below, allowing retailers to offer their customers the most up-to-date options to match the latest trends. One of the latest introductions to the UK market is the Empire collection by BerryAlloc of oak laminate AC5 class 33 wood flooring. Its main features include four-sided bevel design and extra thick planks of 11mm, including Best Loc X-Treme joining system. Designed for use in bedrooms, living rooms, entrances and kitchens, Empire includes a choice of eight colours of Dessert, Elegant Light, Rainforest, Millenium White and Naturel, Frosted, Saffran and Venice oak finishes. The collection also benefits from a lifetime guarantee for residential installations. The Empire collection from BerryAlloc

“As a parting note, engineered wood now seems to be taking a real stranglehold, chiefly because the advent of click-systems are turning wood from a professionally fitted product into the realms of DIY.” Green Tree Distribution managing director Kevin Lapthorne says his company stocks a wide range of Krono Original wood flooring from Kronospan. “A new collection called Vintage Classic has quickly established itself as one of the fastest moving stock products we have ever had since being launched into the UK in the autumn of 2013.”

UK Flooring Direct commercial director Josh Ashby says: “Thanks to our coverage of the UK, we are always in line with the latest trends and there is no doubt that oak is still the firm favourite among homeowners, though we are witnessing a more adventurous spirit in the finishes and grades that are being chosen.” He states that best selling designs include refined mid-tones, with rustic grades that highlight the patina of oak combining with darker, caramel shades also gaining favour. “Vanilla and polar whites are the antithesis to this, offering a lighter look that looks just right in more contemporary and minimalist settings,” Mr Ashby continues. 64 March 2014

Krono’s Vintage Classic from Green Tree

FlooringNews

by Dennis Flower

Saw White, which combine light and dark options from a pale beige-white hue to a rich conker tone. “Wide boards in long length formats, with designer surface treatments, are key trends going forward into 2014. Grey tones and whitewashed floors are very popular, as are tactile, hand-distressed boards,” Mr Booth concludes. Further innovation can also be seen from leading UK wood flooring manufacturer and distributor Anbo International, which has recently announced a UK supply agreement with Meister of Germany for its Lindura, described as surpassing ‘all known engineered wood floors’. Anbo states that Lindura provides the ultimate in engineered flooring by using the latest technology, including an 11mm wood composite base with a 0.6mm real wood top layer, bonded with Meiser’s patented dry powder process for unrivaled durability and stability, even for boards of 2.4m length by 270mm wide. Providing ‘unbelievable impact resistance and durability’ means Lindura is ideal for high traffic and commercial applications. The Masterclic Plus system also makes installation quick and easy, with the finished result ready for immediate use. Furthermore, the brushed and oiled wood veneer can be cleaned, oiled and maintained in the usual manner.

Kährs on trend with Oak Saw White

The collection consists of four handscraped decors, he continues, which have the authentic look of a handscraped plank and creating the impression of being sculpted by hand. The chestnut has striking knots and small imperfections, giving the laminate an aged, vintage look. The 10mm panels are suitable for heavy domestic and medium commercial use, have a 30-year guarantee and are supplied with an anti-bacterial coating. “It’s a top quality product and available from Green Tree Distribution, along with an extensive range of other Krono products,” says Mr Lapthorne. Kährs (UK) country manager Harvey Booth describes the trend for artisan distressed and coloured finishes as a “huge move away from the mainstay flooring of the last decade.” Advances in finishes have steered the change, he says, transforming wood floors to become a key interior design element. His company has introduce three wood flooring designs to its Artisan Collection, reflecting these trends, made in Sweden from sustainable European oak and featuring its eco-construction method. The latest introductions include Kährs Oak Concrete, with a grey-tinged natural oil finish, along with Oak Saw Brown and Oak

“A reliable sign that manufacturers are confident of increased activity within any given sector is investment in new designs.” from The Stocklists

Lindura - Anbo’s ‘ultimate’ in engineered flooring

For more information: Anbo T 02380 333 971 BerryAlloc T +32 56 52 84 80 Green Tree T 01785 818005 Kährs (UK) T 023 9245 3045 UK Flooring Direct T 0844 327 0000

www. anbointernational.com www.berryalloc.com www.greentreedistribution.co.uk www.kahrs.com www.ukflooringdirect.co.uk March 2014 65

66 March 2014

FlooringNews

Stocklists Classified The

SITUATIONS VACANT

MANUFACTURERS AGENT REQUIRED Millennium Weavers Europe is searching for an experienced agent to help develop the Millennium Weavers brand in Scotland & Northern Ireland.

AREA SALES REPRESENTATIVE MERSEYSIDE, WIRRAL AND NORTH WALES

furlong flooringhas arisen A rare opportunity

Candidates will need to be able to fulfil the following requirements: planning and organisation skills, be highly-motivated, have a proven track record in sales, be an effective communicator at all levels, have experience in handling large wholesale & retail businesses as well as having a technical understanding of carpet manufacturing. To register your interest please forward a covering letter and your CV to: ga@millenniumweavers.eu or by post to Mr Gary Alp, Millennium Weavers Europe, Industrie Park, Klein Frankrijk 62, 9600 Ronse, Belgium.

to join one of the most progressive manufacturers in the UK and help continue to drive our successful record of growth. The remuneration package reflects the high potential of this role in a key sales region. Please respond in writing with your CV, including details of your current salary package, to: Neil Valentine Furlong Flooring Unit 283, Carnfield Place, Walton Summit, Bamber Bridge, Preston PR5 8AN or to enquiries@furlongflooring.co.uk UNDER RUGS

In an independent survey which asked 450 retailers which of the nine trade titles they actually read, our magazine came top of the pile.

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FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk

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from The Stocklists

March 2014 67