FLOORING FOCUS

Man-made carpets compete to boost margins continued from page 29

Emphasising affordability

Everyroom’s great value carpet collection has gone from strength to strength since its launch just over a year ago, hitting the mark for affordability and desirability.

Its growth has been astounding, with over 8,000 carpet and vinyl stands in place with retailers nationwide, showing just how popular it has been with retailers and consumers alike.

Within a year the portfolio has increased from a handful of carpet and vinyl ranges to include Everyroom 8mm and 10mm underlays, as well as the brand-new Identity range of budget friendly LVT, both of which can be seen in person at The Flooring Show if you are visiting this month.

The core offering of carpet has been enriched by an 8mm and 10mm underlay and Everyroom’s complete carpet system has solidified itself as the go-to option for many retailers. The affordable ranges create a great quality and great value solution for any installation.

With a refreshed palette of on-trend shades, the ever-popular Primo Ultra range is now even more attractive with the introduction of brand new, bold colour options. First launched in 2009 and a firm favourite ever since, Primo Ultra is now available in an extensive palette of 20 plain and heather shades to extend the appeal for consumers seeking to introduce a practical, yet stylish carpet into their home.

“We’re excited to expand the collection this year to offer an even wider choice of durable, low maintenance carpets at great value and in a popular colour palette to suit every homeowner’s needs and style.”

But this year has also seen the introduction of an exciting new range, Trinity. A premier, heavyweight carpet perfect for those high traffic areas of the home, Trinity is manufactured by Cormar in a collection of 14 tri-colour heather shades and comes with a 10-year Stain and Wear Warranty, providing the perfect hard-wearing solution for busy homes.

David Cormack, Marketing Director at Cormar Carpets said: “Our Easy Clean collection continues to grow in popularity as a reliable and hardwearing choice for family homes. We’re excited to expand the collection this year to offer an even wider choice of durable, low maintenance carpets at great value and in a popular colour palette to suit every homeowner’s needs and style.”

The new British-made Beyond Wool collection from Furlong Flooring demonstrates the application of innovation to promise excellence beyond expectations and grab consumers attention. This collection offers customers the desired wool-like appearance with essential durability.

Comprising five ranges of luxury twist and loop pile carpets, the Beyond Wool collection seamlessly marries the natural wool-like look with practical stain and moth resistance. From the twist pile ranges of Renaissance, Elegance & Serenity to the loop piles of Henley & Marlow, this collection encompasses versatility. The 100% recycled yarn loop pile range of Amesbury & Castlerigg, adds to the appeal.

The Amesbury & Castlerigg range, constructed from recycled polypropylene yarn, offers not only an environmentally conscious choice but also practicality with 100% bleach cleanable fibres. The collection provides a choice of natural hues and on-trend loop designs, ensuring a trouble-free fit with Furlong’s Combi-bac backing.

The Beyond Wool collection embodies value, choice, and contemporary style, delivering hard-wearing and stylish carpets suitable for any home space.

"...demonstrates the application of innovation to promise excellence beyond expectations and grab consumers attention."

The latest initiative from Kingsmead is also giving consumers reasons to make a purchase. Thinking Beyond is Kingsmead’s new collection of carpets designed to be more sustainable and hardwearing, whilst still providing a soft, luxurious feel underfoot.

With sustainability increasingly at the forefront of people’s minds, Thinking Beyond enables customers to be more considered in their homes. The new range uses Econyl yarn, a type of regenerated nylon made from entirely recycled waste materials, such as fishing nets, fabric scraps and old carpet tiles. The regeneration process ensures the nylon yarn is brought back to its original state, without losing its durability, strength or colour fastness.

Featuring a soft and plush velvet-feel texture, Kingsmead’s new collection provides a sophisticated and elegant option in 15 versatile colours to suit any type of décor, Thinking Beyond is stain-resistant and easy to clean, making it the ideal choice for high-traffic rooms. As a result, the collection was recognised with a high commended accolade in this year’s Ideal Home Living Room awards.

Showtime for synthetic best-sellers

The man-made sector is pushing fast forward and The Flooring Show in Harrogate on September 17-19 will see many more new launches to keep consumers interest for Q4 and beyond.

Hugh Mackay will be launching Camden and Camden Elite. Camden is a 100% polyester carpet available in two weights – 1500g and 2500g – which comes on a fleece back and offers 8 colour options. Camden is produced using a soft polyester yarn giving a more luxurious feel and finish to any interior setting.

Vision is an exciting and exceptional addition to the Victoria EasiCare collection – a unique construction in 6-ply yarn –created by spinning three 2-ply yarn strands together to make a thick and extra strong saxony carpet in nine shades from deep browns to heathered beiges.

Balta will introduce Pinnacle, a competitive new range in the Stainsafe collection, alongside the up-market options of Eclipse, Crescent, Sublime and Miracle in the Made in Heaven collection. Other impressive products which will debut in Harrogate include Elixir from Cavalier with the strength and softness of polyester in two weights – practical 45oz and luxurious 78oz – while Lano has a new premium range Felicity in its Touchdown collection as well as newcomers in the environmentally-aware Enso portfolio.

With a 10-year warranty giving customers the confidence that their carpet will stand the test of time, Thinking Beyond marks the beginning of the next step forward for Kingsmead Carpets.

they continue to invest in their portfolio."

Over the last 12 months, it’s been carpet, carpet, and more carpet for Kellars as they continue to invest in their portfolio by introducing new colours and ranges to the Centicus Collection.

Kellars' latest launches, including some of its customer favourites, and popular ranges; Argyle, Helios, Euphora, and Vasari.

First up, Argyle provides a 10th gauge twist, with a fleece backing, and 9 tweed patterned colours in 4 & 5m widths. Next, another new launch Helios is a fantastic value Saxony carpet, available in 12 bold colours, with a soft frieze finish and fleece backing, giving a high-end look and feel.

Euphora is Kellars' 12-colour 10th gauge polyester twist, soft pile and fleece backing and it has certainly reacted well to the market and last, but not least, the Centicus ‘Vasari’ range provides customers with exceptional value for this type of middle weight polyester twist in 12 unique colours, and offers features such as 10th gauge finish, and fleece backing.

For More Information

Abingdon Flooring • T 01274 655662 • www.abingdonflooring.co.uk

Betap • T +31 (0)38 386 1060 • www.betap.com

Cormar • T 01204 881234 • www.cormarcarpets.co.uk

Everyroom • Contact your Headlam rep • www.every-room.co.uk

Furlong Flooring • T 01322 628700 • www.furlongflooring.co.uk

Hugh Mackay • T 01429 892555 • www.hughmackay.co.uk

Kellars • T 0161 443 0970 • www.kellars.co.uk

Kingsmead • T 01827 831424 • www.kingsmeadcarpets.co.uk

The culmination of the 2023 awards scheme celebrates the ideas, imagination and innovation that drive forward the UK flooring industry.

The star achievers: 2023 winners announced

Entries to this year’s Flooring Innovation Awards scheme were up 35%, so the judges had plenty of top quality submissions to consider and now, after the first round of judging, the “stars” of the Flooring Innovation Awards have been announced.

The judges selected the winners (shown right) across 10 categories for the distinction of these prestigious awards, covering all flooring types, design, accessories, installation products, environmental, marketing and technology.

“We're delighted that the flooring industry has bounced back with award submissions substantially higher than last year, it was a very competitive field,” said organiser Bridgette Kelly. “The winning entries bear testament to the creativity and innovation that is driving the trade forward in challenging times."

The National Flooring Innovation Awards are designed to be different to the usual ranked prizes given out across the industry and instead sets out to identify products and services that are genuinely new and exceptional in the sector.

“It’s not easy to make a difference and distinguish your products in a crowded market,” says awards judge David Spragg, of the scheme’s sponsors, The Stocklists magazine. “It’s much easier to be more me-too, especially when there is less money about to take a chance on something new.

“So it’s reassuring that there are still so many innovators in the flooring industry who bring forward creative and commercially-savvy ideas that tempt consumers to keep investing in their homes,” he said.

Some of our Gold FIA 2022 winners

Check out all the winners at www.flooringinnovationawards.com