Stocklists The
4 February 2013
with
FlooringNews
BRITAIN’S No. 1 FLOORCOVERING MAGAZINE FOR THE RETAIL AND CONTRACT MARKET
BREAKTHROUGH!
CAREFREE 2013 Break through the barrier of low consumer confidence and thin margins with the exciting new ranges which Regency Carpets will be introducing during 2013. Follow our regular updates in this magazine and ask your rep for details - see pages 22-23.
The
Stocklists
FIRST FOR FLOORING NEWS AND DATA
Advertisers
FlooringFactsheets
Monthly ‘Stocklisters’ shown in BOLD Index ADAM
CARPETS
BONDWORTH
BRITISH WOOL BROCKWAY
CARPETS LTD.
BRONTË
CARPENTER COLUMBIA
FLOORING
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BALL
Page No 41
Contact No
01562 82 9966
Price List Date
18
01562 745000
June 2011
55
01274 688 666
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19
01562 828200
Feb 2012
—
01282 862736
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BC
01457 861141
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20
0208 443 3322
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—
01204 881234
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Carpet Company Directory
4,37
01538 361633
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Our line-up of the leading players
61
01159 506836
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16
01509 673974
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FOXIGRAPH
40
+33(0)130429545
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22,23
01772 696787
Nov 2010
GEORGIAN
—
01827 831430
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INTERFLOOR
35
01706 213131
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JOHN LANHAM WATTS
21
01937 588511
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KINGSMEAD
24
01827 831427
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LEOLINE
39
0800 032 3211
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01562 754382
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—
01422 373799
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26
01480 479830
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61
0115 958 3077
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NOVOSTRAT
—
00353 61 339287
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SOLENT
27
020 85319225
—
28
01243 774623 Nov/Dec 2012
29
0845 341000
Jan 2013
30
01422 374417
—
59
0121 585 7600
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31
0845 644 9090
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FURLONG
MASTER
FLOORING
WEAVERS
MERRYFIELD MOHAWK NICF
RACKHAMS STS
WHOLESALE CARPET
FLOORING DISTRIBUTORS
TELENZO T
& E DISPLAY GROUP
WESTON
HAMMER
Expertise advice from F Ball
25
page 4
—
FLOORWISE
FITA
Adhesives
Buying Groups Choosing the right organisation for you
pages 8
pages 12-13
Carpet Trouble-shooter All about stains, spots and shading
pages 10-11
Carpet Types The starter guide for picking a pile
page 5
Underlay Understanding underlay types and selection
page 9
Wholesaler Distribution Directory National & regional guide to distributors
pages 14-16
Wool Fibre Page A checklist of natural fibre characteristics
page 17
Classified advertising............................................................................page 62, 63 carpets/rugs/tiles woods/laminates/smooths fibres underlay accessories/services/organisations wholesalers/distributors adhesives
Woolsafe: the carpet care guide How to protect and clean wool carpets
pages 6-7
UK manufactured Carpet Cutting Machines
WWW.CARPETCUTTINGMACHINES.CO.UK 2
THE STOCKLISTS February 2013
ISSUE 455: 4 FEBRUARY 2013 Published by Mayville Publishing Co Ltd., 219 West Ella Road,West Ella, Hull HU10 7SD Tel: 01482 659396 Fax: 01482 659397 www.thestocklists.com Sales Director: Diane Martin. diane@mayvillepublishing.co.uk Publication Director: David Spragg Founded by Roy Spragg in 1973. ISSN 2046-7338 © Mayville Publishing Co. Ltd. 2012. Every care is taken in compiling this magazine, but the proprietors assume no responsibility in the effects arising therefrom.
FlooringNews starts on page 33 UK warms up as Europe catches cold We report from Domotex as envious eyes are cast on the British flooring market as Europe falters pages 42 + the latest launches that will set the pace in 2013 - pages 44-54
Our house
Flooring as fashion
Wool’s biggest-ever showcase opens next month pages 59
Style on trial as designers compete for differentiation page 43
AW up front Associated Weavers is fully focussed on market share page 47
Stripe types Dennis Flower looks at the continuing popularity of stripes pages 56-57
Reclaim the margin Retailers speak on on prospects for the year ahead page 58
Save the date! 15 May 2013News THE BUYING GROUP SHOW THAT BRINGS TOGETHER MORE MANUFACTURERS THAN ANY OTHER UK EVENT THE STOCKLISTS February 2013
3
Flooring Factsheet Adhesives
Flooring factsheet Carpet types TUFTED
With advances in manufacturing technology, 95% of all carpet produced today is tufted. It takes about an hour to make a roll of carpet that might take eight hours to weave. To make tufted carpet, hundreds of yarn-threaded needles are pushed through the primary backing fabric to form loops or tufts, which may be left as is or cut. A heavy adhesive coating is applied to hold the tufts in place and a secondary backing is usually glued on for strength and stability. A wide variety of styles and textures can then be created using various techniques.
LOOP PILE Berber • Berber carpets look like and are named after a handmade, bulky wool carpet made by the Berber tribes of North Africa and Asia. The loops are made from thick or bulky yarns of wool, nylon, polypropylene or a blend of these fibres to give a cushioned effect underfoot. These carpets are available in an assortment of colours and may be flecked and can be either level loop or multilevel loop.
Level loop • When all the loops are of the same height, a highly flexible and durable carpet is created which has a natural, casual appearance even when (commonly) it is made from synthetic fibres. The tight loop texture tends to hide marks so it’s a good blend between luxury and practicality.
Multi-level loop • The loops vary to two or sometimes three loop heights to create informal, random textures which are very forgiving for marks and stains and therefore very suitable for high traffic areas and busy family rooms.
CUT PILE Freize • Frieze (pronounced free-say) carpets are similar to saxony, but the yarns are more tightly twisted and should always be heat set. They have a dense, low pile surface which creates a coarse, pebbly texture. Frieze carpets are very durable and hide footprints, dust and dirt, which makes them suitable for heavy traffic areas.
Saxony • Saxony textures are made of twisted yarns, which should be heat set. The tips remain very distinct, rather than blending together to form a very elegant finish. Saxony textures show footprints and vacuum marks so are suitable for more occasional rooms in the home. More textured variations improve the practicality of saxonies.
WOVEN
Woven carpet may be in a tiny minority of today’s production but still produces some of the finest carpets which are used for prestigious installations.
Axminster • The pile of the carpet is inserted into the backing as it is woven and cut to length, creating U-shaped tufts to give a velvety surface. The process locks in the fibre to create a carpet of high durability and performance retention as well as a luxury feel. The process allows for intricate designs and colours to be used – although modern trends mean that the traditional patterned axminster has given way to current fashion trends for plain carpets.
Wilton • Wilton woven carpets are produced in a similar way to axminsters – the principal difference being that a continuous fibre is woven all the way through. The carpet can be sheared to create a range of cut and loop textured effects. The result is a high quality carpet of unrivalled durability.
Flat weave • Manufactured in the same way as wilton, flat weave is a loop pile which allows the yarn to be woven across a wider area to created a flatter, more textured effect. ends blend together which then further enhances the overall finish. These carpets tend to ‘shade’ with heavy use. Footprints show easily and the colour looks different from place to place because fibres lying in different directions reflect the light differently. A luxury for occasional rooms.
CUT AND LOOP When some of the pile is cut and other left as loop, a variety of surface textures and patterns can be created (in a variety of colours). The multi-level surface is excellent for hiding footprints and stains so cut and loop is good for high traffic areas and general purpose rooms in the home.
Shag pile • Shag pile has varied in popularity. The pile is up to 50mm long and the texture is casual and loose but the surface flattens easily and lacks durability.
Twist • The popular twist carpet is the cut-pile standard. The yarn is tightly twisted and often heatset to retain this feature and the result is a BONDED Tipcolours. Sheared Level Loop Tip plain Sheared Level Loop versatile, textured finish that is ideal for Tip Sheared Level Loop Bonded carpets (sometimes called ‘fibre-bonded’ or ‘fusion bonded’) are created by firing fibres into an adhesive material – the fibres are Velvet • Velvet textures (sometimes called ‘velour’ or ‘plush’) all have a not stitched into the backing in any way. The technique is principally level surface pile of approx 5mm to 10mm height, which is then used for commercial carpet tiles. sheared to give a smooth finish. With very little twist in the yarn, the Random Sheared Random Sheared
Multi-Level Loop Multi-Level Loop Random Sheared
Multi-Level Loop
Tip Sheared
Velvet/Plush Velvet/Plush Level Loop
Frieze Frieze Velvet/Plush
Frieze
Random Sheared
Twist TwistLoop Multi-Level
BerberBerber Twist
Berber
Velvet/Plush
SaxonySaxony Frieze
Shag Shag Saxony
Shag
THE STOCKLISTS February 2013
5
Flooring factsheet Carpet care guide from WOOLSAFE Housekeeping Tips for Carpets and Rugs Entrance or walk-off mats The use of entrance mats at all outside entrances to the house is highly recommended, as they will significantly reduce the rate at which the carpet will soil. They should be of adequate size to allow street dirt to be removed from shoe soles and must be cleaned regularly themselves.
Services for Retailers
Customer carpet care HELPLINE If you have trouble dealing with customer queries like “How do I get red wine stains out of my carpet?” Just give them our HELPLINE 01943 850 817 and we’ll give them the correct advice. Simple.
Certified Operator Network For experienced, specialist wool carpet cleaners you can trust visit: www.woolsafe.org/find/aregistered-carpet-cleaner.
WOOLSAFE Registered Inspectors Solve disputes with customers with our independent carpet complaint Investigators. Just visit: www.woolsafe.org/find/a-registered-carpetinspector and call your nearest inspector.
WOOLSAFE Approved Products Have confidence in the cleaning product you recommend, use the WOOLSAFE Approved Products Directory it contains only safe and effective carpet cleaning products. For spot removers visit: www.woolsafe.org/spotremovers
Carpet Care Leaflets We offer to help you develop custom carpet care literature and we also offer generic carpet care leaflets designed to be given away with each cut of carpet. Correct carpet maintenance should start from day one.
Web pages and Links We offer to help you develop custom carpet care pages for your website or you can link to our website’s carpet care pages for up-to-date and accurate advice. Contact us by email, telephone or post to:
The WOOLSAFE Organisation 49 Boroughgate, Otley, LS29 8NR Tel: 01943 850817 E-mail: office@woolsafe.org or visit www.woolsafe.org
The WOOLSAFE Organisation – promoting quality carpet and rug care since 1991.
6
Regular Maintenance
Regular cleaning will extend the life of a carpet and maintain its appearance. Vacuum clean regularly and thoroughly, which removes gritty dirt that can damage the fibres. Deal with spillages as soon as possible, preferably the moment they occur.
Beware of products claiming to be safe on all fibres, including wool. It might be true, but if it does not have the WOOLSAFE Mark, it is not endorsed by most carpet manufacturers!
Never use any detergents such as dishwashing liquids, soaps or other cleaners recommended for general household use. Although they may clean the carpet satisfactorily they will almost certainly cause problems such as rapid re-soiling, colour bleeding or other damage to the pile or backing of the carpet. Use only WOOLSAFE approved products
WOOLSAFE-approved carpet care products have been independently and scientifically tested and are safe and effective for cleaning and maintaining all types of carpets and rugs. The Green WOOLSAFE Mark identifies those products that not only are the most suitable for wool and other quality carpets, but also have the right environmental characteristics.
Periodic Cleaning
When the carpet or rug reaches a stage where it could do with a really good clean, you can either do the job yourself, or you can call in a specialist carpet cleaning company. If you are considering cleaning the carpet or rug yourself make sure to use only WOOLSAFE approved products. Look for the WOOLSAFE Mark on the bottle or package.
It is best to engage the services of a professional carpet & upholstery cleaning company. To get a really expert job done entrust the work to a WOOLSAFE accredited carpet cleaning company.
These companies are fully trained, have been in business for a considerable length of time, are members of one or more recognised professional trade associations related to the cleaning industry and have a reputation for top quality service. And they use only WOOLSAFE-approved cleaning agents on your wool carpets and rugs!
If you have a problem with a carpet or rug that requires an independent inspector, a network of carpet complaint investigators, trained and registered by The WOOLSAFE Organisation is available throughout the UK and Ireland. WOOLSAFE Registered Inspectors have extensive experience in investigating the causes for carpet complaints based on their practical involvement with carpets and rugs over many years. They are fully qualified to investigate carpet and rug complaints on-site on behalf of carpet manufacturers, retailers, cleaning companies and carpet owners. They can carry out or commission tests where required, and will provide comprehensive reports.
To contact an inspector in your area call 01943 462127, email: inspector@woolsafe.org, or visit: www.woolsafe.org / Private Householder / Registered Inspectors
WOOLSAFE The Retailer's single source solution for carpet care advice and services. THE STOCKLISTS February 2013
maintenance • cleaning • spot removal • protection • inspection
General Rules for Spot Removal
Treatments 1.
• Soak up liquids with white kitchen roll, tissues, toilet roll or clean cloth • Scoop up or scrape off solids
• Try to identify unknown spots prior to treatment – if unsure, use solvent first • Always work from the edge of the spot inwards • BLOT, do NOT rub
• Use small quantities of spot remover at a time, applied to a cloth, NOT directly to the spot; work into the spot with a small, soft brush or sponge
• Take care with applying solvents to bitumen-backed carpet tiles
• When using solvents always ensure there is plenty of fresh air ventilation • Always thoroughly rinse out water-based spotters with clean water • Dry the spot, if possible, with a hair dryer
2. 3. 4. 5. 6. 7. 8. 9.
Blot with white kitchen roll or paper tissues
Vacuum clean
Cold water
Warm water
WOOLSAFE-approved carpet shampoo solution (diluted) WOOLSAFE-approved spot remover for greasy/oily stains
Absorbent paper or paper tissue and hot iron
Chewing gum remover (solvent or freeze type)
10. Nail varnish remover or acetone
12. Surgical spirit (ethyl alcohol or ethanol)
13. Rub with a coin
14. Rub gently with coarse sand paper
15. WOOLSAFE-approved disinfectant or deodorizer
16. Rust remover
More Difficult Spots Artificially coloured drinks
Spot or stain Blood
Try 1st Try 2nd Try 3rd
Burn/scorch marks
5
6
Butter
13
14
7
5
Chewing gum
8
7
Cola
3
Try 2nd Try 3rd
Bleach
6
C/heating radiator fluid
3
17
Coffee
5
6
Felt-tip pen
4
Furniture polish Ink (fountain)
5
7
6
Cream
3
5
6
Egg
7
5
Floor wax
5
6
Fruit juice
7
5
Gravy and sauces
3
5
Herbal tea
5
6
Metal polish
3
6
Mustard
5
Oil and grease
5
6
Paint (emulsion)
7
5
Shoe polish
3
5
7
5
3
5
THE STOCKLISTS February 2013
Try 1st 3
Ink (ballpoint pen)
Chocolate/cocoa
Tea
Spot or stain
7 or 11 12
Glue/adhesive (plastic base) 10
9
7
3
Lipstick
12
Nail varnish
4
Milk
7
Paint (oil)
10
Rust
Soot
Urine (fresh stain)
7
Environmentally Aware for Superior Carpet Care www.envirodri.com
16
6
5
5 11 6
5
5
15
2
6
5 15
Urine (old stain)
3
5
6
15
Red wine
5
6
1
6
Vomit
The Clean Carpet you Expect... the Service you Deserve www.servicemasterclean.co.uk
Vacuum Cleaners the Choice of Cleaning Professionals www.sebo.co.uk
11 16
Tar (asphalt)
6
Life inspired cleaning innovations www.bissell.com
11. White spirit or turpentine substitute
17. Carpet re-colouring kit
Easy Spots
Home of the Legendary Cleaning Product - Carpet Power www.ozkleen.co.uk
WOOLSAFE-approved spot remover for water-based stains
(Treatments used by professional carpet cleaners)
Candle wax
WOOLSAFE Approved Carpet Cleaning Products www.prochem.co.uk
15
These may require repeated attempts with stronger spot removers. Some stains you may find impossible to remove completely in which case the assistance of a professional carpet cleaner is required.
British Wool makes a Better Carpet... Naturally www.britishwool.org.uk This information is provided with the support of WOOLSAFE members for the benefit of all carpet retailers and fitters.
7
Flooring factsheet Buying Groups Why join?
Associated Carpet Group www.smartercarpets.co.uk Contact: Richard Moore Tel: 01942 825520 rjmoore65@googlemail.com rmoore@smartercarpets.com
www.beautifulflooring.co.uk Contact: Paul Phillips Tel: 01892 549050 paul@atbrm.com
Buying groups have been a highly successful feature of the floor retailing scene in the last decade or so, giving independents the extra edge they need to compete effectively with the retail park chains.
More than 1000 retailers are now members of one of the several buying groups which operate in our sector and the numbers are slowly, but steadily growing.
While the benefits of bulk buying power are self-evident, the resistance to the buying group concept among nonmembers appears to be centred on fears of surrendering some control to a committee – and most particularly compromising long-established relationships and negotiated terms with current suppliers. The bottom line is the bottom line. A retailer selling across a broad range of products is likely to improve margins within a buying group – but you don’t need a leap of faith to join up. Ask the buying groups for answers...
www.flooringone.co.uk Contact: Glenn Harding Tel: 0121 683 1426 glenn.harding@flooringone.co.uk
www.greendalecarpets.co.uk Contact: Rob Harding Tel: 01432 852000 Fax: 01432 852005 rharding@greendalecarpets.co.uk
Pick the right one
How to decide whether to join a buying group – and which one…
• Evaluate all buying groups as they all work differently • Talk to the main marketing contact and/or a member of the committee
Metro Group www.carpet1st.co.uk Contact: Jill Coward Tel: 01204 393539 jillcoward@carpet1st.co.uk
• Get a list of members and call up two or three for a ‘real-world’ view
• Establish your territorial exclusivity – where’s the next nearest member of each buying group
• Ensure you understand the financial arrangements, any
fees that would relate to your membership, how the bills are paid and whether your fees are refundable if it doesn’t work out. Ask the buying group for a consultation to estimate your potential savings
• Review all the extra benefits and services to see what you would actually use
www.smg-group.co.uk Contact: Mike Symonds Tel: 0118 932 3832 info@smg-group.co.uk
8
• Check out the product ranges offered including the own-label options and the UK/European mix
• Ensure you understand any rules that may limit your flexibility to run your business the way you want
Key benefits
Increase margins • Group purchases to get beneficial rates • Rebates • Exclusive higher-margin products • Special promotions One of the key reasons to join a buying group is to benefit from the discounts they negotiate as a bulk buyer from manufacturers. The way discounts and rebates are passed on to members varies between groups so make sure it’s absolutely clear how this will be done. You’ll need to work out how this compares with discounts you have already negotiated locally with preferred suppliers.
Increase sales • ‘Best of both worlds’ proposition • Wider ranges and exclusive products • POS, displays and merchandising support Your customers will like the proposition that you are independent but with the buying power of a group – this gives them (and you) the ‘best of both worlds’ with personal service and competitive pricing. Most groups will also offer you ‘own label’ ranges and support with point-of-sale, merchandising and displays. Central stockholding may also be on offer.
Access professional services • Business services • Financial services • IT and internet support • Training and workshops • Professional bodies Some buying groups offer an excellent range of other services which may be valuable to your business. Financial services include invoice factoring, credit, loans and insurance. Some of the more sophisticated groups offering marketing packages, software systems to help you run your business operations and customised websites ready to use. Relationships with professional and training organisations can also offer discounts.
Network with other independents • Members-only exhibitions with preferred manufacturers • Regular meetings • Regional workshops • Supplier presentations • Helpline A lot of retailers enjoy the buying group environment of being independent but not alone out there on the High Street. Groups hold regular meetings and some have their own trade shows, regional meetings and workshops to help you develop your business. The network gives you someone to call when you need advice on, for example, an unusual installation, a technical consumer complaint, legal issue or business dilemma.
THE STOCKLISTS February 2013
Flooring factsheet Underlay In a tight market for margins, underlay for carpet and laminate flooring offers retailers one of the best opportunities to add value to every sale – with good profitability, trade-up potential once benefits are understood and high satisfaction levels with customers.
www.floorwise.co.uk
But 50% of carpet is still sold without new underlay!
Retailers should create an assumption that new underlay is always required, the only decision is which type. It’s also a good target-setter for sales staff.
Setting up in-store demonstrations so customers can walk on samples with different grades of underlay and feel the difference has shown excellent results – some manufacturers offer point-of-sale units.
Benefits
Good underlay will... • Improve underfoot comfort • Increase appearance retention, reducing flattening • Absorb the pressure of foot traffic and reduce wear • Improve thermal insulation and warmth • Increase sound insulation • Smooth out sub-floor imperfections • Last the lifetime of the carpet
Poor or old underlay will... • Feel hard and unwelcoming • Reduce carpet life • Cause wrinkling and premature wear spots • Cause carpet fibres to break down more quickly • Not meet British Standards
How thick? A maximum of 12mm is recommended (working with gripper will be difficult thereafter) but rooms with heavy traffic will need a thinner, denser pad. The combination of thickness and density is all important as a thick underlay with low density may not perform well. Typically, the thicker the underlay, the better quality it will need to be – 11mm is often used for luxury installations with 9mm and 7mm the common domestic thickness.
Sponge rubber
Crumb
Combination
PU foam
THE STOCKLISTS February 2013
www.numa-online.co.uk
Types
Sponge rubber The market’s most popular underlay is available in flat or waffle patterns in a wide range of weights for different applications. It performs well for comfort and has a durable spring retention. PU (polyurethane) foam PU foam is a relative newcomer to the market, typically made from recycled foam offcuts. The foam provides excellent comfort and performance levels with lots of thickness options and densities – and its light weight helps handling. The product can be re-cycled again after use. Crumb rubber Flat and dense, crumb rubber is good for heavy footfall - offering maximum protection but a little less comfort (and very good over stair nosings). Laminate underlay There’s still an opportunity to sell underlay with laminate flooring, improving the acoustic performance of the floor and helping the boards float above any imperfections in the sub-surface. Combination A rubber crumb base with a felt top layer offers a good combination of protection, durability and comfort. It also allows carpet with seaming to bed into the top felt. Underfloor heating underlay Always ask if there is underfloor heating. Most manufacturers offer specialised products. Underlay and carpet with a combined tog rating up to 2.5 can be used – which means the underlay would normally have a tog rating of 1.0. Felt This traditional (but environmentally friendly) underlay is made from recycled fibres – wool, jute and synthetic – to create a firm, dense pad with excellent thermal insulation. Still a very popular choice among contractors when stretch fitting woven carpets. Pre-tackified underlay A self-adhesive single stick underlay in both needlefelt and PU. A removable system for heavy use when comfort is desired.
www.carpenter.limited.uk
www.interfloor.com
www.interfloor.com
www.underlay.com
9
Flooring factsheet Carpet trouble-shooter COLOUR MATCHING
Occasionally an odd tuft or two can work its way to the surface and stand proud of the rest of the pile. This is probably due to one end of the tuft being longer than the other i.e. J shaped tuft instead of V shaped. Remedial action merely requires that the offending tufts be scissor trimmed level with the rest of the pile. They should never be pulled out.
This process if not an exact science and a commercial tolerance is subjective but nevertheless is usually the professional judgement of the head dyer based on his/her experience.
Shading occurs because the pile of the carpet has become crushed, flattened or brushed in a different direction to the natural lie of the pile whilst in situ. This causes light reflection at differing angles resulting in the creation of light and dark patches on the carpet.This will occur on all pile fabrics but can be more noticeable on plainer carpets because the shadows created by pile pressure will not be disguised by a heavy pattern or design.
N.B. Carpets which are laid with the pile travelling in different directions, even though they be from the same batch will appear not to match. For further information please check with the manufacturers recommendations.
SAMPLES
The samples held by individual retailers may not be from the same batch as current production and therefore should be used as a guide and not an exact colour match.
SHEDDING
All cut pile carpets will lose short fibre, which is created during production when spun yarn is cut for tuft formation. These fibres fall onto the surface of the pile and appear as ‘fluff’. The effect varies with yarn type and may be removed without detrimental effect upon the carpet by vacuum cleaning.This excess fibre is only a small fraction of the total fibre contained in the carpet.
PULLED LOOPS
This information is given by responsible manufacturers to help you help your customer to make
SPROUTING
Carpets are produced in batches - known as creels - and usually each batch produces between 500m2 - 3000m2 in a single width, depending on the creel size. Whilst the recipe used by the dyer remains constant, and is followed to the letter, in each separate production the colour reproduction will vary from batch to batch. However production is matched back to the original or master sample to ensure that the colour remains ‘within a commercial tolerance’.
A greater level of tolerance is required on blended colours (Heathers etc). To ensure perfect colour matching it is advisable that a single width be used in any installation requiring exact colour matching.
The original carpet tile
• shedding • pulled loops
Pulled loops occur only in looped pile carpet where one or more loops in the continuous pile is pulled through the primary backing of the carpet. This is usually due to some local condition, possibly some sharp object which has caught in a loop in situ and has resulted in a pull. Pulled loops are easily dealt with by trimming the offending end level with the rest of the pile. They should not be left as this could result in further loops being pulled and developing into a ladder.
SHADING
STATIC
Carpets do not produce static but like other household fabrics and objects have the capacity to store it. Static is caused by the build up of static electricity upon personnel in a dry environment and is discharged when a person makes contact with an object which can conduct electricity (i.e. door handle or filing cabinets, etc). The static charges will vary in intensity depending upon the individual, air humidity and the contact materials. Static is more usually associated with synthetic materials as they do not retain moisture very well but it can and does occur with wool in very dry room conditions. Preventative measures include the introduction of moisture into the room or in situ carpet treatment.
FADING ON WOOL
Carpets made from wool can and do fade in use. The degree of fade can vary depending on the colour chosen and the local conditions to which the carpet is subjected. Fading can be caused by exposure to ultra violet light which is found in daylight, but is accelerated when sunlight shines directly onto the carpet. This has the effect of lightening or “Bleaching” the colour just as exposure to sunlight will lighten human hair. Wool is after all animal hair. Protection should be given to carpets exposed to such conditions just as you would protect other furniture or fabrics. A complaint on fading would be considered justified if it failed to meet the required shade standard when tested to the British Standard BS1006 (1990).
an informed choice.
10
THE STOCKLISTS February 2013
• sprouting • shading • static • fading • pile reversal • shedding • flattening • soiling
PILE REVERSAL
FLATTENING
(SEE SHADING)
Flattening will occur as a result of traffic which eventually flattens the pile particularly in the main areas of use. All pile fabrics will flatten to greater or lesser degree dependant on the amount of traffic to which it is subjected and the construction (tuft density/pile fibre/height/weight) of the product concerned.
Like shading, this occurs when the pile or nap of the carpet changes direction and thus reflects light at different angles showing the effects of shading which can become permanent. It is also described as ‘watermarking’. This can happen to every carpet construction be it Axminster, Wilton, Tufted, Hand Woven, Persian, Chinese, Indian or even Coir Matting. Like shading it can be more apparent on plain carpet because heavy patterns can disguise the effects. It can occur quite quickly after installation. A tremendous amount of research has been carried out over many years by many institutes to determine the cause of this phenomenon but none of it has proved conclusive. There is no commonly known manufacturing process which can cause or cure this phenomenon and therefore it is not a manufacturing fault. For further information please check with individual manufacturers recommendations.
INDENTATIONS
When a carpet is subjected to a heavy point load, such as under the legs of furniture, it is unreasonable to expect the carpet not to indent. Usually, the longer the load is in place, the longer will be the time for the pile to recover. In the case of very heavy loads in place for a considerable time, the recovery time can be very considerable. It must be remembered that it is not only the pile of the carpet that becomes indented. the underlay will also indent and the backing of the carpet may also distort into the indentation in the underlay. Some underlay’s will recover well and some less well depending upon their composition, thickness, density etc. The use of cups below furniture legs can spread the load and the net result is a larger area of less deeply indented carpet. The ability of a carpet to recover from a heavy static load can be measured in the laboratory, using the test method described in BS 4939 and many manufacturers will have data on this aspect of carpet performance. In this test the carpet is loaded for 24 hours and the degree of recovery is measured after 1 hour and 24 hours. Since there are so many different underlay’s however, it is very rare for the recovery from a heavy static load to be evaluated on carpet and underlay. Often normal maintenance (vacuum cleaning with a rotating brush machine) will speed up recovery but in the case of serious indentations the use of an iron and damp cloth or a steam iron together with a blunt darning needle to carefully tease up the pile can be beneficial. Care must be take not to over wet the carpet, of course.
SOILING
Soiling is usually the result of some local condition to which the carpet has been subjected to, or maintenance, or lack of maintenance programme. There is nothing we as manufacturers can do to prevent soiling in use. There are several types of soiling which are quite common:
Spillages - Liquids such as soft drinks, cordials or any drink which contains sugar, particularly hot drinks, is likely to leave a stain. In such instances, professional help should be sought.
Shampoo - if incorrectly applied, can leave
sticky soap residues in the fibres which can result in the soiling reappearing quite rapidly.
Dust - which is carried on draughts can soil carpets in various ways, apart from the obvious soiled edges, at gaping skirting boards for instance, dark lines appearing on surface might suggest airborne dust vacuum-drawn through poorly fitted floorboards. Sometimes the shape of floorboards can be seen quite clearly. Air borne dust sometimes shows itself as spots on the carpet, this is due to the air carried on a draught under the carpet escaping through minute holes both in the underlay and the carpet, leaving dust deposited on the pile much like a filter action. In such installations, the use of a lining paper is essential as a preventative measure. It is the responsibility of the retailer to advise the consumer when the carpet is measured of any poorly fitting doors, skirtings, or floorboards and the consumers responsibility to ensure any remedial work to seal draughts, is carried out before the carpet is fitted, if a resulting complaint is to be avoided.
INSTALLATIONS
Telephone National Institute of Carpet Fitters (NICF) for further information – 0115 958 3077.
This information is given by responsible manufacturers to help you help your customer to make an informed choice.
THE STOCKLISTS February 2013
11
The Stocklists Carpet Company Directory Abingdon Flooring
Adam Carpets Ltd Be Tu Tw W Ww
Alternative Flooring Associated Weavers Tw Tu Avena Carpets Ltd Tu Ww
Axwoven Carpets Ltd Ax Be
Axminster Carpets Ltd Ax Be Tw Bajong Carpets NV Tu Tw W Balta Industries Tu Tw W Ww
01274 655694 01562 829966
01264 335111 01422 431100 01422 330261
0121 550 5788 01297 32244 +32 56783250 +32 56 62 2211
Beaulieu International Group Be Pr Tu Tw +32 56 67 66 11
Belvedere Carpets
Belvedere Carpets
Tu W sales@belvederecarpets.co.uk www.belvederecarpets.co.uk Betap Tufting BV Tu Tw W BIC Carpets Be Tw W
Bizspoke Custom Carpets Be Tw W Blenheim Carpets Ax Be Tw W Ww
BMK
Bond Worth Ltd Ax
Brintons Ax Tu Tw W Ww
Edel Telenzo’s Bakerloo
12
020 8800 0740
+31 383 861 060 +32 56 23 54 10 01924 488882 020 7823 3040
0113 380 5333 01562 745000 0800 505055
Custom Carpet Company Ax Be Tu Tw W Ww
Brockway Carpets Ltd Tw W sales@brockway.co.uk
Bronte Carpets Ltd Be Tu Tw W office@brontecarpets.co.uk www.brontecarpets.co.uk Burmatex Tu
Cavalier Carpets Ltd Ax Be Tu Tw W Ww Christy Carpets Tu
Clarendon Carpets Tw Classis Carpets Tu W Ww
Condor Carpets BV Tu
Cormar Carpets Ltd Tu Tw W info@cormarcarpets.co.uk www.cormarcarpets.co.uk
Couristan Carpets Ax Tu W Ww Craigie Carpets Be
Creative Carpets Ltd Be Tu Tw W
Creatuft Carpets Tu W
Mohawk’s Cherbourg Check
01562 828200 www.brockway.co.uk
Dan-Floor UK W
Domo Floorcovering Pr Tu Tw
Drury Lane Carpets Ltd Be Tu Tw W
01282 862 736
01924 262525 01254 268000 019078 308777
E & WE Carpets W
01737 830301 0844 9151000 +32 55 335211 01254 296829 01562 825952
Edel Telenzo Carpets Ltd Tu Tw W sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Enterprise Weaving Co Be Ww
01422 374 417
01562 745030
01675 433066 0870 020 1725 +31 38 4778911
01204 881 234
800 223 6186 01294 558400 0116 284 1455 +32 56 35 4444
Fells Carpets
Ww cummings@btinternet.com www.fellscarpets.co.uk
Fetcham Furnishings Ltd Tw Fletco Taepper A/S Tu W
Firth Carpets & Flooring Be Pr Tu Tw W Ww
Furlong Flooring
Tw W enquiries@furlongcentral.co.uk www.furlongflooring.co.uk
01977 662211
020 8944 6220 +45 96 60 3000 01484 721529
01772 696 787
Brockway’s Vogue
THE STOCKLISTS February 2013
If you would like to be included in this section or upgrade your listing, please contact Diane Martin on +44 (0)1482 659396 or email diane@mayvillepublishing.co.uk
Every time you see a web or email address in The Stocklists, you can click straight to it from our online edition at www.thestocklists.com
KEY TO CODES: Be: Bespoke • Pr: Printed • Tu: Tufted • Tw: Twist • W: Wool • Ww: Woven Wilton Gaskell Wool Rich Tu Tw W
01827 831525
Gaskell Mackay Carpets Ltd Ax Tu Tw W
01429 892525
Georgian Carpets Tu Tw W
01827 831430
Godfrey Hirst (GB) Ltd Tu
Halbmond Teppichwerke Be Pr Tu Heckmondwike FB ITC Be Pr Tw Tu
0800 526696 +49 037 421 420
John Lanham Watts Carpets Ax Tw Ww
John Evans Ltd Ax Tu Tw W
Joseph Hamilton & Seaton W Kingsmead Carpets Tu Tw W
01924 410544
0032 51 424 411 01937 588511 07850 935301 01827 831400 01827 831 424
Lano NV
Ax Pr Tu Tw W Ww marketing@lano.be www.lano.com
+32 56 65 4300
Le Tissage d'Arcade Ax Ww
+32 05685 4747
Lecaflor Ltd Ax Be Pr Tu Tw W Ww
0800 78 33 712
Leigh Spinners Ltd Tw
01942 673232
Louis de Poortere W
+32 56 393 386
Lusotufo Tu
01388 664101
Manx Carpets Tw W
01827 831 434
Bronte’s Cream Shagpile
THE STOCKLISTS February 2013
Master Weaver W Ww
01562 754 382
Mayfield Carpets Tu Tw W
01706 639 866
MID NL Be
+31 38 851 8700
Modulyss Be Tu Tw Pr
Mohawk Europe
+32 52 457211
marinagooch@mohawkeurope.com www.mohawkinternational.com
Mr Tomkinson Tw Ww Ossfloor UK
Penthouse Carpets Tu Tw W Phoenox Textiles Pr Tu Pownall Carpets Tw W
Roger Vanden Berghe.NV Tu Ww Ryalux Carpets Ltd Be Tu Tw W
Sans Frontieres Ltd Be Pr Tu Tw W Ww
Shaw Home Foundations Tu Signature Carpets Be Tu W TAT Carpet Tapibel NV Pr Tu Tw
01480 479830 01480 471304 01827 831 450
01675 433031 01706 341231 01484 863227 0845 6528811
+32 56 73 57 11 0845 652 8811 0844 5611977 01675 433 501 01422 845075
07976 607657
01623 481 221
Cormar’s Berwick
Tasibel NV Tw
The Grosvenor Wilton Co W Ww The Sultana Carpet Co Ax The Wilton Carpet Co Ax W Ww
Thomas Witter UK Ltd Tu Tw
+32 52 499600 01562 701456 01299 822300 0845 296 8850 0870 1128318
Timzo Tufting Industry BV Tu +31 38 385 4477 Tisca Tiara Tu Ww
Trendy Tuft Designs Be Tu Tw W Ulster Carpets Ax Be Tu Tw W Ww
United Carpets & Beds Tw W Ww Victoria Carpets Tu Tw W Ww
02838 334433 01709 732 666
08700 104484
Westex Carpets Tu
Weston Hammer W
Whitestone Weavers Ltd Ax Be Tu Tw W Ww
Woodward Grosvenor Ax Tu Tw W Ww Wool Classics Tu Ww
01274 855080
01562 749300
Vorwerk
Wilkies Carpets Tw
+41 71 791 0111
01274 861334 0845 644 9090 01429 892555 0113 307 9955 0800 526696 0207 349 1560
Woven Carpets of Kidderminster W 01299 827477
Wellington Stripe from Ulster
13
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory National
Mercado Leeds 0113 3802900 sales@mercado.co.uk www.mercado.co.uk
Fells Carpets Goole 01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk
North East
Carpet & Flooring Gateshead 0191 482 7373 gateshead@carpetandflooring.co.uk www.carpetandflooring.co.uk Fells Carpets Goole
01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk Floorwise (North East) Ltd Birtley - see Floorwise p16 Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
North West
A&A Carpets Manchester 01204 701188 sales@aandacarpets.co.uk www.aandacarpets.co.uk
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D. M. Miller Ltd Manchester 0161 205 9949 dm.miller@btconnect.com www.dmmillerltd.spaces.lives.com Fells Carpets Goole
01977 662211 sales@fellscarpets.co.uk www.fellscarpets.co.uk
Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk Lee Floorstok Ltd Liverpool - see Floorwise p16
Lee Floorstok Ltd Manchester - see Floorwise p16
MCA Floorwise Ltd Morecambe - see Floorwise p16 Mytton Flooring Norwich - see Floorwise p16
Millbrook Carpets Darwen 01254 703999 millbrookcarpets@live.co.uk Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk
Carpet & Flooring Manchester 0161 786 6800 manchester@ carpetandflooring.co.uk www.carpetandflooring.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
Midlands
East
DMS Flooring Supplies Northampton 0845 643 5601 dmsnorthampton@ dmsflooringsupplies.co.uk
Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk
Floorwise D & J Ltd Southam - see Floorwise p16
STS Flooring Distributors Ltd Cambridge Tel: 01954 781142 sales@stsflooring.co.uk www.stsflooring.com See page 28 for details
Carpet & Flooring Birmingham 0121 421 9131 birmingham@ carpetandflooring.co.uk www.carpetandflooring.co.uk
Green Tree Distribution Stone, Staffordshire 01785 818005 kevin@greentreedistribution.co.uk J J Wholesale & Distribution Ltd Birmingham 0121 765 4994 jjwholesale@gmx.com Mattys Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk RPS Flooring Mansfield Woodhouse - see Floorwise p16
STS Flooring Distributors Watford 08454 342000 sales@stsflooring.co.uk www.stsflooring.com see page 28 for details
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@ carpetandflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@ carpetandflooring.co.uk www.woodfloorsales.com
South East
Acorn Carpet Accessories Bromley, Kent - see Floorwise p16
Ashmount Flooring Supplies Ltd Tottenham 0208 808 2158 sales@ashmountflooring.co.uk www.ashmountflooring.co.uk Beds Flooring Bedford 01234 341234 sales@bedsflooring.co.uk www.bedsflooring.co.uk
Woodall Brothers Ltd Shrewsbury - see Floorwise p16
THE STOCKLISTS February 2013
Are you a Wholesaler? If you’re not listed here, please call Diane Martin on 01482 659396.
The Stocklists Wholesale Distribution Directory Carpet & Flooring Bow 020 8525 5691 bow@carpetandflooring.co.uk www.carpetandflooring.co.uk Carpet & Flooring Camberley 01276 672100 camberley@carpetandflooring.co.uk www.carpetandflooring.co.uk Clifford Floors Strood 01634 285900 sales@clifford.uk.com Culpeck Strood 01634 299000 sales@culpeck.uk.com Columbia Flooring Middlesex 020 8443 3322 sales@columbiaflooring.co.uk www.columbiaflooring.co.uk See page 20 for details
Kent Flooring Supplies Ltd Chatham 01634 668668 sales@kentflooring.co.uk www.kentflooring.co.uk
Littner Hampton London 020 8520 8474 littnerhampton@aol.com www.littnerhamptoncarpets.co.uk Potts & Ward, Woodcocks Ltd Brighton 01273 557211 pwwflooring@fastnet.co.uk www.pwwflooring.co.uk Rackhams London 020 8531 9225 sales@rackhamsltd.co.uk www.rackhamsltd.co.uk See page 26 for details
Salesmark Lancing - see Floorwise p16
Solent Wholesale Carpet West Sussex DMS Flooring Supplies 01243 774623 Hemel Hempstead sales@solentwholesale.co.uk 0845 643 5344 www.solentwholesale.co.uk dmshemel@dmsflooringsupplies.co.uk See page 27 for details DMS Flooring Supplies Milton Keynes 0845 643 5320 dmslaser@dmsflooringsupplies.co.u Faithfulls Service Centre Kent 01322 285001 Faithfulls Service Centre Walthamstow 0208 498 3040 sales.walthamstow@faithfulls.co.uk Faithfull Floorcovering Suffolk 01473 822341 sales@faithfulls.co.uk www.faithfulls.co.uk
THE STOCKLISTS February 2013
STS Flooring Distributors Orpington/Croydon 0845 434 1000 sales@stsflooring.co.uk www.stsflooring.com see page 28 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wessex Flooring Amesbury - see Floorwise p16
Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com
South West
Wales
Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk
Carpet & Flooring Bristol 0117 316 0555 bristol@carpetandflooring.co.uk www.carpetandflooring.co.uk
Fitwell Flooring Ltd Newton Abott - see Floorwise p16
Mattys Wholesale Carpets Birmingham 0121 359 2001 sales@mattys.co.uk
Fitwell Flooring Ltd Redruth - see Floorwise p16
Solent Wholesale Carpet West Sussex 01243 774623 sales@solentwholesale.co.uk www.solentwholesale.co.uk See page 27 for details
STS Flooring Distributors Thame (Oxford) 01844 213555 sales@stsflooring.co.uk www.stsflooring.com see page 28 for details Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com
Scotland
Carpet & Flooring Glasgow 0141 427 8456 glasgow@carpetandflooring.co.uk www.carpetandflooring.co.uk
Roma Flooring Neath - see Floorwise p16
Vanguard Carpets Redditch 0845 601 1189 customerservices.redditch@carpet andflooring.co.uk www.vanguardcarpets.co.uk Wood Floor Sales Redditch 01527 511888 help.redditch@carpetandflooring.co.uk www.woodfloorsales.com
Ireland
Provincial Floorcoverings Ltd Dublin - see Floorwise p16 Provincial Floorcoverings Ltd Belfast - see Floorwise p16 Provincial Floorcoverings Ltd Limerick - see Floorwise p16
Headlam Scotland North Lanarkshire 01698 831 000 sales@headlamscotland.co.uk www.headlamscotland.co.uk
Neil Smith Ltd Glasgow - see Floorwise p16
15
floorwise
National Network of Floorwise Distributors Acorn Carpet Accessories 14 Bromley, Kent Tel: 020 8462 0422 Fax: 020 8462 0927
Fitwell Flooring Ltd 18 Redruth, Cornwall Tel: 01209 214344 Fax: 01209 211162
Fitwell Flooring Ltd 17 Newton Abbot, Devon Tel: 01626 835935 Fax: 01626 834334 Floorwise D & J Ltd 11 Southam, Warks Tel: 01926 814922 Fax: 01926 817899
Floorwise (North East) Ltd 3 Birtley, County Durham Tel: 0191 410 7070 Fax: 0191 410 6116
Lee Floorstok Ltd 6 Liverpool Tel: 0151 708 7420 Fax: 0151 708 7241 Lee Floorstok Ltd 5 Manchester Tel: 0161 231 8080 Fax: 0161 231 8787
MCA Floorwise Ltd 4 Morecambe, Lancashire Tel: 01524 33517 Fax: 01524 381852
Mytton Flooring 12 Norwich, Norfolk Tel: 01603 624387 Fax: 01603 612888 Neil Smith Ltd 1 Glasgow Tel: 0141 552 1141 Fax: 0141 552 0623
Provincial Floorcoverings Ltd 2 Belfast Tel: 028 9075 3202 Fax: 028 9075 3901
Provincial Floorcoverings Ltd 7 Dublin 10 Tel: 00353 (0)1 626 3913 Fax: 00353 (0)1 626 3960 LoCall: 1850 445 746 (ROI)
Provincial Floorcoverings Ltd 8 Limerick Tel: 00353 (0)61 227 100 Fax: 00353 (0)61 227 000 LoCall: 1850 445 745 (ROI) Roma Flooring 13 Neath, West Glamorgan Tel: 01639 633001 Fax: 01639 646116 RPS Flooring 9 Mansfield Woodhouse, Nottinghamshire Tel: 01623 624198 Fax: 01623 620931
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Wessex Flooring 16 Amesbury, Wiltshire Tel: 01980 625888 Fax: 01980 676969
Woodall Brothers Ltd 10 Shrewsbury, Shropshire Tel: 01743 441584 Fax: 01743 441629
UNDERLAY
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Salesmark 15 Lancing, West Sussex Tel: 01903 750522 Fax: 01903 851111
Award-Winning Flooring Accessories
GRIPPER
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HEAD OFFICE Floorwise Group Limited, Floorwise House, 22 High Street, Kegworth, Derby DE74 2DA, UK. Tel: 0044 (0)1509 673974 Fax: 0044 (0)1509 674841
ADHESIVES & SCREEDS
PROFILES
www.floorwise.co.uk www.floorwise.co.uk •• www.carpetunderlay.net www.carpetunderlay.net www.signaturewoodfloors.com www.signaturewoodfloors.com •• www.siennawoodfloors.com www.siennawoodfloors.com 16
THE STOCKLISTS February 2013
Flooring factsheet Wool fibre THE BEST CARPET WOOL
Wool carpets have a historic reputation for quality because as a fibre it is known to withstand pressure and have excellent appearance retention properties. The best wool for carpet production is ‘strong’ wool and this is grown on sheep breeds found in Britain and New Zealand. Most carpets will contain both British Wool and New Zealand Wool because British Wool is more bulky and resilient and offers texture and unique heathery shades to carpet, whilst New Zealand wool is softer and whiter and particularly good for plain, lighter shaded ranges. Combining the two within a blend for carpet yarn gives manufacturers the perfect qualities for carpet.
100% wool or 80/20 – 80/10/10 wool rich Wool has yet to be matched by any man-made fibre; it has superior strength and does not need other fibres to improve its performance. However manufacturers choose to use synthetic fibres within the yarn blend for a number of reasons. These include fibre flexibility, dyeing, heat setting, stain resistance, durability and cost. These wool rich compositions offer industry standard carpets which will perform well in the home. THE BENEFITS OF WOOL CARPET
Practical Strong and Resilient – Wool carpet will provide superior performance over many years as it can offer unique resilience and long lasting durability. The natural crimp of wool offers valuable ‘bounce-back’ so that pile compression is resisted and the effects of tracking and shading are reduced – maintaining good appearance over many years.
Easy care – Wool is a natural fibre that has an inbuilt resistance to soiling due to its natural oils and its outer surface of microscopic scales and as a result additional anti-soil treatments are not necessary. Simply vacuuming the carpet will keep it looking good and whilst wool initially repels spills, prompt and complete blotting with white paper towels or an absorbent cloth is advised and will address many household spillages.
SAFE
DURABLE
Comfort Soft and Warm – Wool carpet adds luxurious underfoot comfort and warmth to the home and acts as an insulator improving heat retention and energy efficiency.
Peace and Quiet – Wool carpet absorbs sound and cushions the home against echo and room to room noise transfer.
Safety Fire Retardant – Wool is naturally fire resistant, has a slow ignition rate and tests show that it is self extinguishing within seconds. It meets many safety regulations without additional treatments and is favoured in contract locations for this reason.
Fall Friendly – Carpet cushions and so provides a softer floor which protects against serious injury in falls by the very young or the elderly.
Internal Environment Indoor Environment – As a natural ‘smart’ fibre with a complex physical and chemical structure, wool helps to create a balanced atmosphere in the home. It breathes and absorbs humidity in the air, releasing it when the atmosphere becomes dry and helps improve air quality by absorbing airborne toxins in indoor air.
Anti–allergy – The minute scales on the fibre’s surface will hold fine dust until vacuumed which helps to reduce floating particulate in the atmosphere. Wool does not give off harmful emissions or promote the growth of bacteria and wool is not a food source for dust mites.
Eco/Environmental Natural and Sustainable – Grown on sheep, which graze freely, wool is both 100% natural and fully sustainable. As shearing is a necessary part of animal husbandry this means that every year there is a fresh supply of wool available for the carpet manufacturing industry.
Energy Efficient – Wool is energy efficient in the home and also in carpet production.
Biodegradable – Wool fibre is biodegradable in soil and will produce nitrogen, sulphur, carbon dioxide and water which are all plant nutrients.
Environmentally Assessed – Wool is an environmentally responsible fibre that has been measured in terms of its ecological impact. A Life Cycle Analysis study carried out by Leeds University to ISO 14040 standard for British Wool concludes that it compares favourably when measured against man-made fibres.
EASY-CARE
COMFORT
British Wool
The Planet Friendly Fibre for Carpet aboutwool.com THE STOCKLISTS February 2013
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THE STOCKLISTS February 2013
THE STOCKLISTS February 2013
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The Leading Country Wide Carpet & Flooring Suppliers We can supply you with virtually any make of carpet and flooring at GUARANTEED maker’s list price....... Delivered direct to business premises FREE OF CHARGE. For a Speedy and Efficient Service
CALL US NOW!!! 020 8443 3322 Columbia Flooring plc
www.columbiaflooringplc.co.uk TRAFALGAR TRADING ESTATE JEFFREYS ROAD ENFIELD MIDDLESEX EN3 7TY
20
Tel: 0208 443 3322 Fax: 0208 805 2346
Opening Times: Monday - Friday 8.30am to 5.30pm Saturday 8.30am to 12 noon THE STOCKLISTS February 2013
An R-Griffith Company
John Lanham Watts Carpets Ltd
Wool Loft House, Sandbeck Way, Wetherby. LS22 7DN Email: sales@jlwcarpets.com Web: www.jlwcarpets.com Tel: 01937 588511 Fax: 01937 588557
John Lanham Watts Current Ranges
Castle Howard Richmond Court Kirkham Abbey Bayton House Bedale Duchy Duncombe Park Raby Park Moortown Harrogate Velvet Wool Loft Velvet Wool Loft Weave Wool Loft Designer
4m 4m 4m 4m 4m 4m 3.66m 3.66m 3.66m 4m 4m & 5m 4m & 5m 4m & 5m
10 Row Axminster 10 Row Axminster 9 Row Axminster 9 Row Axminster 8 Row Axminster 8 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster Rolls Only Velvet 100+ Colours
Lakeland Tones Lakeland Charm Lakeland Heathers Naturally Herdwick Royal Coniston Royal Cumberland Royal Kendal
3.66m 3.66m 3.66m 3.66m 3.66m 3.66m 3.66m
8.5 Row Axminster 8.5 Row Axminster 8.5 Row Axminster 9 Row Axminster 7 Row Axminster 8 Row Axminster 9.5 Row Axminster
Chunky Wool Loop Quality 80/20 Twist
Goodacre Current Ranges
THANK YOU John Lanham Watts/Goodacres have had a cracking start to the New Year and we would like to thank all our customers responsible. It seems our ability to maintain good stock levels across our ranges is paying dividends. Axminster carpet at sensible prices you can get hold of quickly and efficiently is in demand! May we remind you that as well as our superior Axminsters we also have Wool Loft Designer Twist a genuine quality 80/20 twist pile very competitively priced and also stocked in 4m & 5m at Wetherby.
BESPOKE CARPETS
John Lanham Watts carpets would be happy to submit a price for any bespoke carpet project. We can provide a completely bespoke Axminster in terms of any design and any colour from as little as 100 sqm. We are also happy to price for any hand tufted requirement. We can help you with design work and can prepare Kibby trials for your consumer’s consideration. We also have stock of Moortown Contract Rated Axminster (pictured above) for where timing and budgets are constrained. Please contact us at sales@jlwcarpets.com
QUALITY AGENTS REQUIRED Please note we are looking for quality Agents in the South East, Scotland and the Home Counties Please get in touch if you believe you can sell quality products & services.
Representation Yorkshire, Lincolnshire & Nottinghamshire Mr S Fletcher 07831 818989
South Wales, Avon & Gloucestershire Mr P Thomas 07850 934849
Norfolk, Suffolk, Essex, Cambridgeshire Mr J Hart 07889 264466
Lancashire, Cheshire, Merseyside, Greater Manchester and North Wales Mr A Powell 07540 112998
Cornwall, Devon, Somerset, Dorset and Wiltshire Mr A Owen 07971 362087
Contract Sales Mr Gary Kendall 07802 661944
Cleveland, Durham, Tyne & Wear, Northumberland & Cumbria Mr R Conway 07967 721529
West Midlands, Leicestershire, Warwickshire, Hereford & Worcester, Staffordshire, Shropshire and Powys Mr S Campbell 07921 439419
Northern Ireland Mr Matt Mckillen 07732 263678 Republic of Ireland Mr A M Dunne 00 353 872593060
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Yorkshire & North East
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DES BEST M: 07968 828516 NORTH EAST/EAST COAST des.best@furlongflooring.co.uk
RAY ANDREW M: 07973 719801 EAST LANCS/W.YORKS ray.andrew@furlongflooring.co.uk
REG SYKES M: 07973 403450 SOUTH YORKSHIRE reg.sykes@furlongflooring.co.uk
Midlands
CHRIS ALLCOCK M: 07872 964685 NOTTS, DERBYSHIRE & LINCS chris.allcock@furlongflooring.co.uk
MIKE SHUTT M: 07970 158594 BIRMINGHAM/ STAFFORDSHIRE, SHROPSHIRE mike.shutt@furlongflooring.co.uk
MARTYN REA M: 07968 324598 LEICESTER/WARWICKSHIRE martyn.rea@furlongflooring.co.uk
Wales & South West
BEN THOMAS M: 07794 048809 MID & WEST WALES bthomas@furlongflooring.com
JASON BRIMBLE M: 07794 041266 AVON & GLOUCESTERSHIRE jbrimble@furlongflooring.com
TIM BAILEY M: 07794 048414 S.E. WALES & HEREFORDSHIRE tbailey@furlongflooring.com
STEWART WAITHMAN M: 07794 048413 DEVON & CORNWALL swaithman@furlongflooring.com
Wood Floor Specialist
JOHN POWERS M: 07792 477312 SALES MANAGER: BEDS, BERKS, BUCKS, HAMPS, MIDDX, NORTHANTS, OXON, W&S LONDON, SURREY, DORSET johnpowers@furlongflooringltd.co.uk
RICHARD RICHMAN M: 07791 891044 AREA SALES MANAGER: NORFOLK, SUFFOLK, CAMBS, N&E LONDON, ESSEX, KENT, SUSSEX & HERTS richardrichman@furlongflooringltd.co.uk
The Regency range of stain-resistant carpets ticks all the boxes:
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quality choice availability service price
THE STOCKLISTS February 2013
rpet you can sell with confidence.
Scotland
COLIN RICHFORD M: 07970 163372 WEST SCOTLAND colin.richford@furlongflooring.co.uk
ALAN CAIRNIE M: 07976 311434 EAST SCOTLAND alan.cairnie@furlongflooring.co.uk
North West
ALAN CHEETHAM M: 07966 263571 GREATER MANCHESTER alan.cheetham@furlongflooring.co.uk
BOB CHRISTIE M: 07980 786264 MERSEYSIDE, WIRRAL & N. WALES bob.christie@furlongflooring.co.uk
CRAIG MELLING M: 07970 269730 CUMBRIA, CHESHIRE & FYLDE COAST craig.melling@furlongflooring.co.uk
South East
PAUL LOVELL M: 07816 217549 NORFOLK, SUFFOLK & CAMBS paullovell@furlongflooringltd.co.uk
IAN ROBERTSON M: 07816 217563 E & WEST SUSSEX ianrobertson@furlongflooringltd.co.uk
TONY CONWAY M: 07791 891025 BEDS, NORTHANTS, OXON & BUCKS tonyconway@furlongflooringltd.co.uk
PETER FLETCHER M: 07816 217561 HAMPSHIRE, DORSET & SURREY (OUTSIDE M25) peterfletcher@furlongflooringltd.co.uk
London
JOHN AKIEN M: 07791 891024 S.W LONDON, SURREY (INS. M25) johnakien@furlongflooringltd.co.uk
IAN COLLACOTT M: 07816 217550 MIDDLESEX, W. LONDON, BERKSHIRE iancollacott@furlongflooringltd.co.uk
Preston Sales tel: 01772 696787 fax: 01772 311921 Newport Sales tel: 01633 283959 fax: 01633 275454 London Sales tel: 01322 628707 fax: 01322 698733 enquiries@furlongflooring.co.uk THE STOCKLISTS February 2013
DARREN SPENDIFF M: 07791 890861 KENT darrenspendiff@furlongflooringltd.co.uk
RAYMOND SMITH M: 07816 217565 ESSEX raymondsmith@furlongflooringltd.co.uk
DAREN STEDMAN M: 07816 217548 N, N W & E LONDON, HERTFORDSHIRE darenstedman@furlongflooringltd.co.uk
www.regencycarefree.co.uk 23
Kingsmead Carpets Relay Park, Relay Drive Tamworth, B77 5PR. UK Tel: +44 1827 831424 Fax: +44 1827 831425 info@kingsmead-sales.co.uk www.kingsmeadcarpets.co.uk
SALES EXECUTIVES AND CONTACT DETAILS Glenn Baker - 07791 890441 - (South West England) glenn.baker@kingsmead-sales.co.uk Paul Bartle - 07980 737339 - (West Midlands) paul.bartle@kingsmead-sales.co.uk Clint Carver- 07970 888916 - (North West England) clint.carver@kingsmead-sales.co.uk Colin Fielder - 07971 968517 - (South Coast & Home Counties) colin.fielder@kingsmead-sales.co.uk Adrian Garner - 07947 524633 - (East Midlands) adrian.garner@kingsmead-sales.co.uk Stewart Gillion - 07976 749552 - (East Anglia) stewart.gillion@kingsmead-sales.co.uk David Guscott - 07773 04857 - (London within M25 & Kent) david.guscott@kingsmead-sales.co.uk Mike Williams – 07538 836273 - (South Wales & South Midlands) mike.williams @kingsmead-sales.co.uk Mark Watkinson - 07980 737283 - (North East England) mark.watkinson@kingsmead-sales.co.uk Bill Robertson - 07980 737278 - (Scotland) bill.robertson@kingsmead-sales.co.uk Liam Smyth - 07719 934019 - (Northern Ireland)
EVERLON CLEAN EASY RANGES ENJOYMENT • GENIUS • MARVEL • MIRACLE • SUPERB • VIRTUOSO
WOLLTEC RANGES FREMANTLE • SIROCCO • ZEPHYR.
WOOL TWIST RANGES ARTWORK • AYRSHIRE • GALLOWAY • GRAMPIAN • HOMESTYLE LOTHIAN • NEW VITRONIC • VITRONIC TRADITIONS VITRONIC BERBER.
LUXURY SAXONY RANGES NOW IN 4M & 5M WIDTHS: BRECON • MALVERN • RIDGEWAY • SILK SENSATION SILK SUPREME • SNOWDONIA.
OTHER PRODUCTS HIGHLANDS • LOWLANDS • MADRAS • PALOMA • HOMEMAKER.
RECENTLY DISCONTINUED CHEVIOT • CHEVIOT SUPREME • TRIPLE TWIST BERBER TRIPLE TWIST HEATHER 24
THE STOCKLISTS February 2013
Tel: +44 (0) 1562 754382 Fax: +44 (0) 1562 861 074 Sales: sales@masterweaver.co.uk Info: info@masterweaver.co.uk www.masterweaver.co.uk
Introducing the UK’s newest weaver, now open in Kidderminster with high levels of stock for rapid delivery. Wilton Sandhurst
Modern carpets manufactured using traditional values
Sandhurst Range The Wilton Sandhurst range is woven with 24 beautiful and modern colours. This plain twist is a great choice for both domestic and commercial markets. • Wilton Hardtwist Cut Pile • 80% New Wool, 20% Nylon, 1458 g/m2 • 4m • Extra Heavy Wear
Contrast Range A cut and loop range weighing in at 47oz comes in 6 modern and exclusive colours. Unique contrast pattern provides this Wilton range with a vibrant and strong presence. • Wilton Cut & Loop Pile • 100% New Wool, 1594 g/m2 • 4m • Extra Heavy Wear/Heavy Commercial
Honeycomb Range This cut and loop range features in 6 natural and warm colours. Made out of 100% new wool, the bee hive type of texture our Honeycomb range adds additional warmth. • Wilton Cut &Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Heavy Wear/Medium Commercial
Chequers Range A loop range weighing in at 35 oz and comes in 6 colours with a unique chequers board like pattern. 100% new wool ensures high quality texture feel.
Wilton Contrast
• Wilton Loop Pile • 100% New Wool, 1187 g/m2 • 4m • Extra Heavy Wear
Marble Planet Range This range is made of 80% new wool and 20% nylon and is ideal for commercial and heavy domestic use. It features 8 strong and passionate colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Seascape Surf Range Our Wilton Seascape Surf range features 6 colours and is made out of 100% New Wool, ideal for commercial as well as domestic markets. • Wilton Cut Pile • 100% New Wool, 1246 g/m2 • 4m • Very HeavyWear/Medium Commercial
Baroque Cameo Range With the 10 strong commercial colours, the medallion pattern in combination with pindots makes this range ideal for ballrooms, function rooms and public areas.
Axminster Contrast
• Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial
Baroque Pindot Range The traditional pindot pattern makes this range ideal for hotel rooms and receptions.Weighing in at 40oz our Baroque Pindot range, this Axminster range has 10 strong commercial colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1356 g/m2 • 3.66m • Extra Heavy Wear/Heavy Commercial
Trellis Range The range features 8 soft and natural colours which makes it extremely pleasant and warm. Made in 80% New Wool and 20% Nylon for the commercial market. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Tartan Range MasterWeaver AxminsterTartan range features 6 modern and vibrant colours, combining traditional Tartan design with modern and vibrant colours. • Axminster Cut Pile • 80% New Wool, 20% Nylon, 1255 g/m2 • 3.66m • Very HeavyWear/Medium Commercial
Axminster Marble Planet
MasterWeaver LTD. Stourport Road, Kidderminster, Worcestershire, DYl17QL. England THE STOCKLISTS February 2013
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THE STOCKLISTS February 2013
Hot News from the Top Ram! The talk of 2013 will be carpets that look like wool, but aren’t! There is one problem, until now they simply don’t look like wool!!!! Only one fibre can emulate the greatness of wool, and that’s Perlana! Check out our Grandeur 40, bleach cleanable, solution dyed, stain and soil resistant fibre, that REALLY looks like wool. I can’t believe I’m saying this!!!!!!
GRAPHICS / CONTRACT GELS
TWISTS - STAIN RESIST
WILTON
Arena Endurance
Atmosphere Briar Twist Clyde 2013 Clyde Stripes Dublin Heather Dublin Twist 2011 Fairfield Supreme 4&5M Grandeur 40 Heathertwist Design Heathertwist Supreme 4&5m Moorland Twist Pembridge Twist Rhapsody Salt ‘n’ Pepa Stain-Tex Twist 4&5M Startwist / Startwist Supreme 4&5M
Parallel Lines
NATURAL EFFECT Ancona Cashmere 4&5M Country Treasure 4&5M Challenger Berber Gold Fields Hopscotch 2012 Houndstooth Tweed 4&5M Ivory Coast 2012 Lavenham 4&5M London Life 4&5M New Sahara 4&5M Promenade Rocca San Salvador 4&5M Shetland/Shetland Design 4&5M Silver State Sloane Square 4&5m
SAXONY / SHAG PILE
VINYL / SMOOTH FLOORING Casino Royale Champion Eclipse 2012 - Part I Eclipse 2012 - Part II Mojo 2012 Supergrip II Thunderball Valu Grip+
CARPET TILES
TWISTS - WOOL
Endeavour Half Century New Century Saxon King Somerset 4&5M ‘Stay at Home’ Saxony Sweet Seduction 4&5M Tennessee
CORD, NEEDLEPUNCH & ENTRANCE MATTING Bedford Gel Bolero Explorer Hippo Mat Gala Grand Square Linea Magnum Mat Magnus Mat Rackcord 2012 Scorpio 2013 Supacord
Citation Twist Discovery 4&5M Eden Twist 40/50 4&5M Iconic Twist 40/50 4&5M Inspire Twist 30/40 Palace Twist 50/60 4&5M Paramount 30/40 4&5M Super Sixty 4&5M The Berber Twist Collection 40/50 4&5M Ultimate Textures 4&5M Ultimate Berber Twist 4&5M Ultimate Twist 40/50 4&5M Ultimate Luxury 4&5M
VELOUR / VELVET Designers Dream
Bedford Cord Capital Plus Heuga 727 Magnesium Neutron Positron Proton Quark Call now to receive a copy of our latest special price guide!
We also stock Ball & Young Underlays, Accessories, Entrance Matting and offer a Special Order Service on products from virtually every flooring manufacturer in existence! 48 hour Delivery Service on all Balterio Laminate Ranges.
PALATIAL! That’s our latest masterpiece! Palace Twist is available in a 50oz (Blenheim) and 60oz (Buckingham) qualities and it is an amazing bit of carpet. Our unique double shearing facility means the finish is the finest you have ever seen , and our hand-picked colours will suit any installation, and any need. Whilst we’ve been bleating on about the benefits of ‘Perlana’ yarn (and there are many!), there is no substitute for ultimate quality and this is a truly classic piece of floorcovering!
Area Sales Executives Michael Younger London North 07881-502506
THE STOCKLISTS February 2013
James White London SW Postals, Surrey (West of A24), Beds, Berks, Bucks, Herts (West of A1) 07881-502508
Paul Henson Essex (Outside M25) Cambs, Suffolk, Herts (East of A1) 07837-295379
Phil Wheeler London SE Postals, Kent, Surrey (East of A24) & Sussex 07881-502507
Anthony Stapleton Sales Director 07881-502505 / 020-8498-2845
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Solent Wholesale Carpet Company Ltd CARPET, FLOORCOVERING & ACCESSORY WHOLESALE DISTRIBUTORS Telephone: 01243 774623 Fax: 01243 533636 E-mail: sales@solentwholesale.co.uk Website: www.solentwholesale.com Zola Park, Barnfield Drive, Chichester, West Sussex, PO19 6UX.
CHECK STOCK, PLACE ORDERS AND MANAGE YOUR ACCOUNT 24/7 ALL THROUGH OUR WEBSITE
Oxford, Berks, Bucks, Beds, Hants, Middlesex & Herts. . . . . Ian Cardrick, i.cardrick@solentwholesale.co.uk, Sussex E & W, Surrey, South London & Kent . . . . . . . . . . . . John Robson, j.robson@solentwholesale.co.uk, Hants, Wilts, Dorset, Somerset, Gloucs, & I.O.W. . . . . . . . . . . . Adam Ayling, a.ayling@solentwholesale.co.uk, Accessary Sales and IT Specialist (All Areas) . . . . . . . . . . . . . . . . . Luke Crooks, luke@solentwholesale.co.uk, VICTORIA Castillion Celtic Heathers Crown Twist EasiCare - Full Collection Gaelic Heathers Imperial Velvet Natural Companions (Sisal, Chenille, Ridge) Options 288 Regal Twist Rustic Jewels LANO Bolero Campus X-treme Chiselhurst Fortuna Grandeur Heather Twist Design Heather Twist Supreme Pembridge Twist Sentinel Startwist Coll BALTA Casablanca Desert Twist Deluxe Fiesta High Flyers Highland Tweed Gala Cord-all options in stock Gala Edition Marrakesh Moorland Twist Nobility Rosemount Saxon King Shetland Shepherd Twist Stainsafe Favourite Super Wiltax Techno Tilehurst Twisty LUSOTUFO Celtic Horizon Mandaly Pavillion Velvet Safi Sintra Boucle Tangier Titan & Tital Diagonal Twist Berber Unique Valencia
CORMAR Apollo Berwick 40/50 Home Counties 42/50 Living Naturals Malabar Oaklands 32 Oaklands 42 Oaklands 50 Primo Choice Primo Plus Sensation BROCKWAY Amore Stripe Collection Avanti Cavendish Cresta 40/Cresta 50 Orion/Orion Major Portland DOMO Briar Twist Cabaret Festival Twist Heather Twist Playground Saffron Saxony Scorpio IVC Classic Limestone Comfylux Extra Expressions Fantasy Fusion Master Grip Planet Precious Metals Presto Tile Styles Ultimate Oak Ultimate Minerals Victoria ITC Belgravia Concerto Heritage Collection Palace TAPIBEL Cachet Melody Reeds Sysoltex Homested/Aran/Crofter
mobile: 07973 406329 mobile: 07973 898453 mobile: 07973 406799 mobile: 07966 664379
BEAULIEU carpets Adventure Twist Athena Dublin Dublin Heathers Explorer Endurance Fashion/Gallery Grass Collection Heavy Tread Mars Motor Car Pronto Selections Sweet Homes Yucatan vinyls Celtic Stone - New Colours Chess Comfort Grip Grandioso Jazz Magnum Sherwood Oak Studio laminates Essentials (previously Casa) Cottage MOHAWK CARPETS Century Collection - Century - Half Century Presidential Collection - Independence - Liberty - Freedom (4&5M) - Splendor MISCELLANEOUS BIG VINYLS - FLEXIFLOOR Orotex - Ceylon Orotex - Matrix CAVALIER Celebrations Country Collection Hamlet Parish and Village C&H Homestyle LVT - planks and tiles LEIGH SPINNERS Atlas Velour THOMAS WITTER Innovations 50oz & 60oz PARAGON Toccarre Carpet Tiles
We carry other products not listed above, and can also provide a swift special order service on non stock lines. Our reps and sales office would be pleased to answer all enquiries. Our last Price List is dated January/February 2013. 28
THE STOCKLISTS February 2013
NEXT DAY DELIVERY
WWW.STSFLOORING.CO.UK
NEW PRICE GUIDE JAN 2013
08454 341000 • ORPINGTON • CROYDON • WATFORD • CAMBRIDGE • OXFORD (THAME) • 08454 342000
Did You Know?
STS Flooring Distributors Ltd stock a large range of carpets and carpet tiles via our 5 depots.
STS Goldline Stock Carpets Abbey Twist 30/40 Aston Twist Bernwood Design Bernwood Twist Bernwood Supreme Bernwood Heather Supreme Blenheim Twist 40 Blenheim Twist 50 Cherwell Cord Chislehurst Classic Berber Twist Fairfield Creation Fairfield Supreme Gladiator Supreme Harrier Felt Harrier Supreme Gel Heathdale Multicare Classic New Valley Twist Orinoco II Ravensbury Twist 32/40/50 Scala Serenity Supersava Elite Supersava Heathers Supersava Stripe Edel Telenzo Hercules Lawrence Lima Puma Balta Stock Carpets Gala Cord New Shepherd Twist THE STOCKLISTS February 2013
Lano Stock Carpets Bolero Chislehurst Fairfield Creation Fairfield Supreme Heather Twist Design Heather Twist Supreme Pembridge Twist Sapphire Scala Scala Solutions Startwist Startwist Supreme Cormar Stock Carpets Apollo Berwick 40/50 Forest Hills Living Naturals Malabar Textures Natural Berber Twist Oaklands 32/42/50 Primo Choice Primo Delight Primo Plus Primo Tweeds Primo Ultra Sensation Town & Country Beauleu International Dublin Elite Dublin Heathers Ranger
Fibre Bonded Ecocord Supacord Carpet Stock Tiles Ascot Beckenham Cheltenham Collection Clipper II Croydon Croydon Impact Heuga 727 (Interface) Keston Lafitte (Gradus) Latour (Gradus) Saturn Series Collection (Interface) Stock Underlays Blue Heaven Cirrus Cloud Nine Contract Cloud Nine Super Contract Cosi 8mm & 10mm Cumulus Durafit 500 Durafit 650 Xpress 8mm+10mm Goldtred Collection Heatflow Collection Nimbus Willow Green Roma Silver Lining Tredaire Elite Treadmore
REGIONAL MANAGER NORTHERN Rachel Sherwood 07801 762724
REGIONAL MANAGER SOUTHERN Dana Baldock 07801 762725
AREA MANAGERS NORTHERN Dave Lowman 07500 847758 North/East London, Beds, Bucks, Herts, Middlesex, Northants, Warwickshire, Wiltshire, Gloucestershire Phaedra Duncan 07738 329714 Berkshire, Oxfordshire Steve Osman 07919 128401 Essex, Cambs, Suffolk, Norfolk
AREA MANAGERS SOUTHERN Mirka Mihulcova 07500 847566 South/West London, W Sussex, Berks, Hants, Surrey Vicky Langley 07962 646847 Surrey, W Sussex, Hants, South/West London Paul Jeffery 07717 218024 South/East London, Kent, E Sussex
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Tel: 01422 374417 or 01422 371226 Fax: 01422 377452 Email: sales@edeltelenzocarpets.co.uk www.edeltelenzocarpets.co.uk Unit B7 Warhurst Road, Lowfields Business Park, Elland, W. Yorkshire HX5 9DF
THE STARS ARE STRIPES FOR 2013
Piccadilly multi-stripe from the Tube Collection
OUR SALES TEAM
Once again we were at the annual carpet fest that is Domotex last month – and once again, we’d like to say thank you to all our British customers who made the effort to come over to Germany and visit our stand. We have to say, if you aren’t a Domotex regular then you really are missing a treat. With over 1,000 exhibitors, it really does have its finger on the pulse of what’s happening in the flooring sector. As well as our own rather smart stand, we had the opportunity to put together a concept room display (shown above, left) as part of the show organisers’ initiative, ‘Room for Creativity - Scope for Visions’ – one of just nine carpet exhibitors who took part, our display was various striped carpets displayed with an abstract theme. There was a very positive reaction to all the new additions to the striped Tube Collection, which will be coming on stream in the next few weeks - especially the striking Hammersmith, which looks absolutely beautiful! (as seen on our stand above, right) - and also to our super new textured loop, Mayfair. All in all, a very positive start to 2013. We look forward to sharing it with you.
COMING SOON We’re pleased to confirm the following new ranges are going into production and sampling departments as we speak and should be ready for you to start selling by the end of the month. Our best-selling 100% three-ply wool Tube Collection of stripes, coupled with the co-ordinating Centrepoint is centre stage for 2013, and we’ve been pouring over the London Underground map for names the devisers of the Radio 4 quiz game Mornington Crescent would be proud of! • We are introducing the new Hammersmith – our boldest multi-stripe yet – in three colourways, Farringdon (beige tones with a hint of grey), Westbourne Park (stronger greys, brown and beige) and Euston Square (shades of greys incorporating Maroons and Plum). Available in 1m and 4m widths. • We have two new colours for the multi-stripe, Piccadilly – Leicester Square which is a new mix of mid-tone and pale greys; and Green Park, which mixes pale blues and beiges and stronger greys. Available in 1m, 4m and 5m widths. • We have two new colours for the multi-stripe Bakerloo – Charing Cross (greys with muted beige) and Queens Park (with blues, greys and beiges). Also available in 1m, 4m and 5m widths. • We have two new colours for the narrow two-tone stripe Mainline – Bond Street (greys and muted black) and Shepherd’s Bush (grey-beige with cream). • We have two new grey scale plains in Centrepoint – with self-explanatory names Slate with a hint of brown and Coal (not quite as dark as it sounds!).
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Greater London as far as N. Circular on north side of Thames and as far as M25 on south side, Surrey, Middlesex, Sussex, Kent John A Constable T: 01622 685397 M: 07836 734322 E: john@jcagencies.co.uk Yorkshire & North Lincs John Alsop T: 01904 762471 M: 07860 572220 E: alsopagencies@yahoo.co.uk Devon, Cornwall, Somerset, Dorset Brendan Hart M: 07850 130221 E: a.b.hart@btinternet.com Lincs, Leics, Northants, Notts, Derbyshire Jim Osborne M: 07738 642934 E: jim.osborne@sky.com Hampshire, Berkshire, Bucks, Oxfordshire Niall Martin M: 07866 735772 E: niallmartin@msn.com South Wales, Bristol, Gloucestershire, Wiltshire Andrew Jefferies M: 07831 457102 E: adj.agencies@btinternet.com Lancashire, Cumbria & Isle of Man John Rostron M: 07973 733208 E: johnrostron@aol.com East Anglia, Bedfordshire, Cambs, Essex, Herts, Norfolk, Suffolk Jonathan Hart T: 01621 817992 M: 07889 264466 E: jonathanhart66@hotmail.co.uk West Midlands Paul Brewer T: 0121 4277117 M: 07798 745181 E: paulbrewer1@hotmail.co.uk Greater Manchester, Cheshire, North Wales Philip Hambleton T: 01925 740050 M: 07966 397676 E: carpetphil@aol.com North East Rebecca Gibbons M: 07970 491215 E: rebann2@btinternet.com Scotland Tim Tindal T: 01436 671421 M: 07836 705620 E: ttcarpetagencies@aol.com Channel Islands, Isle of Wight John Eastlake T: 01323 896141 M: 07885 398858 E: john_eastlake@hotmail.co.uk Northern Ireland Gary O’Boyle M: 07831 220675 E: goboyle@ntlworld.com
YOUR HEAD OFFICE TEAM CONTACTS Operations Manager: Lesley Inman M: 07703 337989 E: l.inman@edeltelenzocarpets.co.uk THE STOCKLISTS February 2013
Weston Hammer UK 16/17 Byford Court Hadleigh IP7 6RD Tel: +44 (0)845 644 9090 Fax:+44 (0)845 644 9191 info@westonhammer.com www.weston-carpets.co.uk
New stands We are pleased to announce the arrival of two new in-store display stands that hold all of our collections. If you are interested in having one of these units, please contact your local sales agent or our sales office.
Jacs Designer tonal loop pile in 100% Wool available in 4m and 5m widths. Natural Lines Super luxurious 100% Wool loop pile available in 4m and 5m widths. Tunis A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths. Queen Tweed A fine heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.
Denver A stylish heavy domestic tonal loop pile in 100% Wool, available in 4m and 5m widths.
Oklahoma A heavy domestic berber loop pile in 100% Wool available in 4m and 5m widths.
Supreme Stripe A heavy domestic tonal stripe in 100% Wool loop pile. Supreme Boucle Our best selling level loop 100% Wool product available in 12 up to the minute colours in both 4m and 5m widths.
Imperial Boucle A heavy domestic loop pile in 100% Wool available in 4m and 5m widths.
Las Vegas A chunky luxurious loop pile in 100% Wool available in 4m and 5m widths. Sisal Boucle and Sisal Berber Natural fibre textured loop pile ranges in two styles. The Stone Fibre Collection Our unique flat woven quality in many fashion styles and colours available in 4m and 5m widths.
Orlando A chunky loop quality with a thick latex backing for a luxurious feel.
Bespoke Design carpet from Hammer Carpets You may not have heard of them but Hammer Carpets in Denmark are the worlds largest manufacturer of Colortec bespoke design carpets in the world. Colortec is a state of the art tufting machine that uses computer controlled technology to manufacture any design in a maximum of 8 colours. This tried and tested manufacturing method is up to 10 times faster than Axminster and exactly replicates the appearance, unlike a printed design carpet. If you would like more details of this type of carpet and to find out how competitive and easy to use it can be then please call your Sales Agent or our Sales office who will be happy to help.
OUR UK SALES TEAM Mr Ron Fewery Tel: 07976 244892 London, Oxfordshire, Berkshire, Buckinghamshire. Mr Steve Acton Tel: 07957 836207 Kent, Sussex, Hampshire, Surrey, Dorset. Mr Gary Foster Tel: 07515 283872 East Anglia, Northamptonshire. Mr Martin Lees Tel: 07522 740954 North Wales, Cumbria, Manchester, Liverpool.
THE STOCKLISTS February 2013
Mr Derek Boyd Tel: 07940 320708 Scotland. Mr Lee Palmer Tel: 07774 101640 Channel Islands. Mr Jonathan Gorman Tel: 07815 121660 Northern Ireland. Mr Mark Garbett Tel: 07840 664757 Bristol & the West Country.
Mr Steve Fletcher Tel: 07831 818989 Yorkshire, Lincolnshire, Nottinghamshire, Tyneside. Mr Keith Stevens Tel: 07710 160166 Midlands & South Wales.
Please visit our website at www.weston-carpets.co.uk for online cutting requests and more information on our products, or telephone 0845 644 9090 (local rate) to speak to one of our telephone sales team
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Regional Wholesalers’ Directory Your local service guide - see pages 14-16
Wholesalers: To list your wholesale business for a nominal monthly charge, telephone 01482 659396 or email diane@mayvillepublishing.co.uk and we’ll send you all the details. The
Stocklists 32
THE STOCKLISTS February 2013
4 February 2013
FlooringNews Roomz of style First unveiled to the industry at Domotex, the brand new Changing Roomz collection from cushion flooring manufacturer Leoline is set to take the residential market by storm, with its colourful designs sure to impress consumers across the land.
Created with homeowners who appreciate a different take on flooring in mind, Changing Roomz consists of 20 styles, including the most popular patterns from existing Fantasia and Roomz collections as well as completely new and revamped designs. Rich and glossy wood-effect styles such as Spotted Gum sit alongside striking monochrome Alicante tiles, barcode stripes and brightly patterned mosaic-look Milo to ensure there is a floor to suit all tastes. Ideal for spaces large and small, every floor in the collection is available in a choice of two, three, or four metre widths to help avoid visible seams and reduce the need for cutting the flooring down to size in compact areas such as bathrooms.
Affordable opulence Combining superb stain resistance with a luxurious wool appearance, Marrakesh Twist, the latest carpet from Balta Broadloom, offers an opulent look at a great value price point, making it an ideal addition to retailers’ portfolios in 2013.
“Leoline is famous for offering eye-catching floors at competitive prices, and we are committed to providing retailers and homeowners with products which will create striking interiors without breaking the bank,” comments Victoria Hemelaer, Leoline’s product manager. “Our newest wood styles with highgloss finishes mark a return to the fashion for sleek, polished-effect surfaces. There is even a jigsaw puzzle design that is ideal for creating fun kids’ rooms. By replacing two of our existing ranges, it also ensures that our portfolio is far easier to manage for retailers.” Changing Roomz floors are easy to clean and maintain for ultimate convenience, and have a natural look and feel.
T 0800 032 3970
www.leoline.co.uk
Crafted from 100% polypropylene StainSafe Berber yarn, which has been traditionally spun to ensure it has an authentic wool look and texture, Marrakesh Twist provides a true feeling of luxury. Available in an attractive colour palette of nine shades, homeowners can choose from an array of neutral tones such as Alpaca White, Stonehenge and Baked Clay. All tones are softly speckled to help contribute to the natural aesthetic and provide extra depth and dimension for interior spaces.
Not only pleasing to the eye, Marrakesh Twist is also incredibly practical, as it is both hardwearing and easy to maintain. Suitable for use in all areas of the home, this carpet can be rigorously cleaned with bleach without losing that all-important colour clarity. Supplied with impressive 10-year wear and 15-year stain protection warranties, Marrakesh Twist is hardwearing and will provide complete peace of mind, even for busy households.
“Wool carpets have always, and will always, be popular, and Marrakesh Twist taps into this by offering a natural-looking wool appearance,” comments Geert Vanden Bossche, marketing director, Balta. “Thanks to its StainSafe polypropylene pile, it is also available at a great value price point to ensure it has widespread appeal. This carpet is just one of many new styles that we are launching from Balta Broadloom this year, so I encourage retailers to give their customers greater choice in 2013.”
Available in a choice of four or five metre widths for a seam-free finish in larger rooms, Marrakesh Twist is a 5/32” cutpile. It is also one of the designs available on the brand new Balta’s Best toast rack POS stand, which allows retailers to display 12 carpet styles from a choice of 18, taking up just one-m2 of shop floor space.
T +32 56 62 22 11
from The Stocklists
www.baltagroup.com
February 2013 33
News
Smarter parquet UK Flooring Direct is famed for regularly offering exciting and innovative flooring styles, and the brand new Florence Parquet range of flooring is the latest product launch set to inspire homeowners to create beautiful interiors in 2013. Available in three high-quality, real wood finishes, Natural Oak, Golden Oak and Antique Oak, the Florence Parquet range has a naturally elegant aesthetic. Each design features three 90mm wide strips in random lengths for a stunning mosaic-like look. All strips have bevelled edges on four sides to add further unique depth and definition to the floor.
Natural colour tone variations, sapwood, mineral streaks and knots are filled and finished to allow the rustic quality of each design to shine through, and each floor is finished with a subtle brushed matt lacquer to enhance the grain of the wood. This lacquer finish also provides extra protection and gives the floor strength and durability while still maintaining that important natural look. Each plank has an elongated length of 2200mm and tongue and grooved edges for quick and simple installation. The flooring can be fully glued down and is also suitable for use with an underlay.
T 0844 327 0000 www.ukflooringdirect.co.uk
Lectern launch
Unusual Artistry
The brand new POS lectern unit from Crown Floors will launch this month, with its compact size and striking appearance sure to be a hit with retailers large and small.
Adam Carpets have launched ‘Artistry’, a new 100% wool loop range with a distinctively unusual finish.
Featuring a brand new carpet design, Dunnottar Castle, the new lectern proves Crown Floors’ commitment to evolving its product range inline with current trends. A tufted 3/16” cut pile with a pile weight of 2990g/m2, Dunnottar Castle is crafted from 100% easy to clean polypropylene and is bleach cleanable for simple maintenance and lasting good looks. Supported by 15 year wear and stain warranties, this carpet is sure to have widespread appeal with its soft texture and diverse colour palette. It comes in a choice of 10 shades including striking royal red, soft gold dust and neutral raffia ribbon. Dunnottar Castle sits alongside established favourites Alderley Edge, Crown Wilton and Dapdune Wharf on the new lectern, to ensure retailers can offer their customers extensive choice and variety. Two brand new colour updates to the luxuriously soft Alderley Edge will feature exclusively on the lectern unit, with icy blue and aged pink set to provide a contrast to the range’s existing neutral colourways including lavish greys and creams.
“Artistry is made with a unique manufacturing technique that allows up to 100 different pile heights across the width of the carpet. This has allowed us to design a carpet with a random, textured surface that is unlike anything else in the market”, says Eamonn Prescott, Sales Director. Artistry has 16 colours including some more vibrant colours not normally associated with loop products. “We are always looking to push the boundaries and with this colourbank, we are offering customers choices they haven’t had before,” he added.
T 01562 829966 www.adamcarpets.co.uk.
Available in 12 shades, including Purple, Jewel and Oxford Blue, the nylon saxony pile of Dapdune Wharf will appeal to those looking for soft and bright carpet, and the striking patterns of Crown Wilton offer a more traditional feel and prove the assorted nature of carpet styles that are now available on the lectern unit.
T 0800 0773301
34 February 2013
www.crownfloors.co.uk
FlooringNews
from The Stocklists
February 2013 35
News
Greener footprints The design, production and sales of the IVC Group’s resilient residential and commercial flooring brands Avenue, Leoline and Itec Contract Floors, and design floor brand Moduleo, located in Avelgem, Belgium, have just been awarded ISO 14001:2004 in recognition that their implemented Environmental Management systems reduce their environmental impact.
Setting out the criteria for an effective environmental management framework, ISO 14001:2004 maps out guidelines that an organisation can follow in order to ensure that they measure and improve any environmental impact and that they guarantee conformity with all applicable environmental legislation.
“Taking responsibility for the environment is an action that the IVC Group is very proud of, and we are happy to be able to prove to our customers, stakeholders and indeed to other brands within the flooring industry that we are serious about our commitment towards sustainability,” comments Filip De Mulder, QSE Manager, IVC Group Europe. “Homeowners, specifiers, designers and end users alike are becoming increasingly concerned about the environmental footprint of the products they purchase or use, so it is definitely a major benefit for our business to be recognised as following an international standard for effective environmental management. We are dedicated to ensuring that all of our manufacturing processes are as eco efficient as possible, and our PVC Recycling Plant, set up in 2012, is just one of the ways we are doing so. The local authorities in Avelgem recently granted permits allowing us to build three wind turbines on our production site, continuing our duty to protect the environment.”
T +32 5665 3211 www.ivcgroup.com
Environmental Oscars Recofloor, the UK’s vinyl flooring take-back scheme, will be recognising its vinyl flooring recycling champions at its annual awards event at Edgbaston Cricket Ground on March 13th. The event will be hosted by Sky Sports presenter Gary Newbon.
Key speakers from the flooring industry will address delegates on how the scheme, founded by leading flooring manufacturers Altro and Polyflor, works with the supply chain to divert vinyl flooring waste from landfill. Material collected by Recofloor is recycled back into products, including new flooring, which benefits the environment and significantly reduces collectors’ waste disposal costs.
Recofloor’s strongly-contested awards recognise the commitment and achievements of Recofloor collectors throughout the UK. In addition to the Gold, Silver and Bronze Awards, there are categories that reward those who have made significant contributions in 2012, including Contractor, Distributor and Construction Company of the Year, Greatest Improver, Best Newcomer and Recofloor Champion. “As well as celebrating our achievements, it will be an excellent opportunity to share expert knowledge, learn more about how Recofloor can work for your business and meet fellow industry professionals,” explains Jane Gardner of Recofloor. Recofloor has grown to 450-plus members across the supply chain, from flooring contractors to distributors and even ‘one man bands’ who can use one of Recofloor’s 65 drop-off sites to recycle waste vinyl.
Jane hopes the event will boost membership even further, saying: “Increased awareness of the scheme’s benefits continues to attract new flooring contractors and further drop-off sites.”
T 0161 355 7618
recofloor@axionconsulting.co.uk
Building on sustainability Changing attitudes to sustainability in specifying flooring and the latest resource-efficient products for new and refurbishment projects will be a key focus for Carpet Recycling UK on Stand S472 and at a seminar on March 7th at Ecobuild 2013. A full information-packed CRUK seminar programme will highlight current developments in carpet recycling and how carpet materials can be used as a valuable new resource for innovative products and high-end applications.
Three thought-provoking seminar sessions will examine sustainable practices in waste carpet recycling, new flooring manufacture and specification, supported by CRUK, the industry-backed association for waste carpet reuse and recycling, in its fourth appearance at the London Excel Show. A key speaker will be Robert Palmer, of Palmer Market Research who will discuss changing attitudes to sustainability in specifying flooring and findings from his recent Contract Floorcovering Market Report. Emerging outlets for carpet waste, such as applications in new underlay and building products, will be covered by CRUK, along with Michael Walsh of Anglo Recycling and Nick Stillwell of Protomax.
Presentations on green carpet products will introduce the latest sustainable flooring products that will be of interest to architects, specifiers and designers for a wide range of projects. Brian Murphy of Greenspec will be talking about specifying green flooring products and reducing wastage through efficient building design, while Bill McWhirter of BMW Associates will be highlighting developments in resource-efficient carpet tile design. “Increasingly we are seeing a trend towards products that are resource efficient in manufacture and that have been designed to maximise the potential resource efficiency in refurbishment projects,” explained Laurance Bird, CRUK Director. Landfill diversion has grown to 16.5% in 2011, but CRUK aims to hit a recycling target of 25% by 2015.
T 0161 440 8325 36 February 2013
www.carpetrecyclinguk.com
FlooringNews
from The Stocklists
February 2013 37
News
Bite-size learning Since its launch in October 2012, the WoolSafe Academy has welcomed numerous flooring and cleaning professionals through its virtual doors. Specialising in providing online training courses that are handily divided into bite-size modules, the WoolSafe Academy’s flexible nature means that it is fast becoming the leading platform for online training.
Photograph shows from left to right: Roger Clarke, Neil Burgess, Martin Hemmings, Darren Jackson, David Grebby and Mark Ponting.
New year, new team Cormar Carpets, one of the UK’s leading tufted carpet manufacturers, is expanding its national sales team.
Cormar has increased its field sales personnel from 20 to 23, to cover the three new sales territories which have been created to cover the Scottish Borders, North Wales and Devon & Cornwall. In total, four salesmen have been recruited, three for the new areas and one to replace Neil Burgess, (previously covering the Midlands area), who has been promoted to Western regional sales manager.
“I am delighted that we have been successful in recruiting four salesmen who already enjoy an excellent reputation within the carpet industry. We received an overwhelming response to fill these new areas and we believe that the new recruits will be a good addition to the team. This reorganisation means that we will be able to cover the country more effectively and service our customers on a more timely basis,” said Cormar’s Roger Clarke, who is responsible for the recruitment.
The four new sales representatives are Mark Ponting who will be covering the Borders, Martin Hemmings who will cover North Wales, Darren Jackson covering Devon & Cornwall and David Grebby who will cover the Midlands M6 Corridor. T 01204 881234
The WoolSafe Academy offers a range of specialist courses designed for both cleaning industry professionals and flooring retailers; amongst them the Fibre Care Specialist course, which is specifically suitable for carpet and rug cleaners that want to extend their knowledge. It is also the course that must be completed and passed with flying colours if a cleaner wants to be eligible to become a WoolSafe Approved Service Provider; which can open up exciting new business opportunities.
Consisting of 10 modules that span a range of topics, including both man-made and natural carpet fibres, colouration and wool cleaning science, the course is truly comprehensive. Each module is followed by a self-evaluation in the form of a questionnaire, with both multiple choice and written answers required. Roger Garrett, of Roger Garrett Professional Carpet & Upholstery Care, is one of the first professional cleaners who have completed the Fibre Care Specialist online course. He explains why the WoolSafe Academy suited his needs:
“I have been involved in the carpet and upholstery cleaning business for over 25 years, and many of my clients are in the high-end, luxury sector. Many of their rugs and carpets are handmade, and I chose to enroll with WoolSafe as the organisation is considered the pinnacle of training within the cleaning industry. “I am extremely busy and work a six-day week, so it was not possible for me to attend the equivalent classroom-based courses. Instead, I completed a module a day, after work, and was able to finish the course in just under two weeks. I found it really convenient to be able to use my laptop, as it meant that I could log in and continue where I had left off the day before with complete ease, and from the comfort of my own home. The flexibility of module-based and remote training allows cleaners to undertake WoolSafe courses as and when it fits around their schedules.
T 01943 850 817
www.woolsafeacademy.org.
www.cormar.co.uk
New figure for finance Transport specialist Rhys Davies Freight Logistics has appointed Cerianne Cullen as Finance Manager at its head office in Cardiff.
Cerianne heads up a team of 14 staff and is responsible for overseeing all aspects of the company’s accounts and office administration. She will also prepare monthly management reports and provide financial information to the Board of Directors. Cerianne has a sound financial background previously having worked for a major international company during which she was responsible for setting up and managing an accounts department in Shanghai. Despite her hectic schedule Cerianne still finds time to continue her accountancy studies and is on course to complete her examinations to become a Chartered Certified Accountant later this year.
Rhys Davies employs around 400 staff at nine depots throughout the United Kingdom and has customers in a wide range of industries including, food, chemicals, flooring and packaging. The company’s carpet division is the largest independent distributor in the UK delivering carpets and other flooring products for over 50 companies.
T 029 2081 0587 www.rhysdavies.co.uk 38 February 2013
FlooringNews
from The Stocklists
February 2013 39
News
It’s in the stars Perfect for today’s hectic lifestyles, New Scorpio is the latest carpet from Domo Floorcoverings that combines on-trend colours with brilliant performance qualities.
Delivering fantastic value, New Scorpio will allow retailers to offer an all-round carpet style sure to have widespread consumer appeal. Available in a diverse colour palette of 10 shades ranging from striking red, dark beige and ocean blue, there is a tone to satisfy all design tastes.
Foxifix
®
Set to attract those with a chaotic household, New Scorpio is crafted from 100% polypropylene, so it is easy to care for, and comes with a 15-year stain warranty for extra reassurance. Its robust nature is also ideal for busy rooms in the home, such as hallways and living rooms, and the carpet’s heavy domestic usage rating is backed up by a 7-year wear guarantee.
“New Scorpio is a great all-round performer, providing the durability and cleanability required by busy homes as well as coming in an array of colours to suit all interiors,” comments Geert Vanden Bossche, marketing director, Balta. “With today’s increasingly busy lifestyles, homeowners tend to choose carpet styles that are practical first and foremost, but that also offer an eye-catching look and are great value. New Scorpio fulfils this demand, providing retailers with a cost-effective carpet design that is both hardwearing and stylish.” Available in four metre width, New Scorpio comes with a Texflor Felt Backing, so it is not necessary to use an underlay before fitting the carpet.
Domo Floorcoverings is part of the Balta Group, and offers innovative wall-to-wall carpets for residential interiors.
Advantages
T + 32 55 335211 www.baltagroup.com
Sizes
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and 18 ruary 17 b e F n o en Show in Dublin me Gard o H Meet us IY rdware/D at the Ha Foxi et Graph International ZA des Marceaux - 78710 Rosny/Seine - France] Tel: +33 (0)1 30 42 95 45 info@foxi-graph.com
40 February 2013
See next month’s magazine for our review of the Interiors UK show at Birmingham’s NEC. FlooringNews
from The Stocklists
February 2013 41
DOMOTEX 2013 Europe catches cold as British market thaws a little
UK challenges the winter chill
There’s a chill over Europe and it’s deeper than the snow. Domotex is the world’s top trade event and can usually be relied upon for an annual outpouring of enthusiasm and optimism. This winter in Hannover, the mood was decidedly more sombre – with the exception of the UK! Britain is booming by comparison and is now the market of choice for European flooring. Many top industry people talked positively of the resilience of the UK market and the words “stable” and “steady” were much in use as great compliments. Markets in continental Europe had a poor 2011, significantly worse than 2010, for many players and while the much publicised problems of southern Europe are well understood, what seems to have shaken confidence is the more recent failing of growth in France, Holland, Belgium and even Germany. On many minds were the figures for new car sales in 2012 which came out just as the show opened. Europe was 8% down – even Germany was 3% down – while the UK was over 5% up. This mirrors the trend in flooring, with most major companies reporting modest growth in UK sales. “The UK is doing OK compared to most of Europe,” says Balta’s marketing boss Geert Vanden Bossche who is a leading figure in the industry. “We see Britain as a more stable market than most where we have seen reasonable growth. “A sign of some returning confidence is that the UK is trading up – consumers are no longer afraid of buying some of the more expensive products,” he said. “We see good opportunities to build business again in Britain.” Domotex was a little quieter than usual with visitor numbers down from more than 45,000 in 2012 to 40,000 this time – though a concurrent interiors show distorts those figure a little every two years – but the number of exhibitors was about the same.
“The UK is doing OK compared to most of Europe. We see good opportunities to build business again in Britain.” Geert Vanden Bossche of Balta
More noticeable were the re-use of stand designs which might normally have been updated – though Domotex remains an inspiring showcase of floor marketing with dozens of stands costing around £1m to stage at the event. The more telling impact of recession is the restraint of major companies in launching new products. There are lots of re-vamps, re-colouration and range extensions but the avalanche of product launches that normally accompanies the opening of Domotex was more a trickle than a deluge this year. So it appears Britain has reasons to be cheerful in 2012 – reasons that fall into the “count your blessings”category rather than any return to the ‘good old days” (which no one in the industry can really remember anyhow!).
Read what UK retailers think about 2013 prospects - see our survey on page 58. 42 February 2013
FlooringNews
Domotex reporting by David Spragg Flooring as fashion is a theme that was highlighted at Domotex as all Europe’s major manufacturers come together to try to out-trend one another with whatever is deemed to be the season’s leading style.
Flooring as fashion The enthusiasm for more ‘designer’ features and bolder colours is partly a function of the difficult marketing conditions – with no real growth in the actual market, the competition for market share has intensified and that’s a difficult trick to pull off if everything is beige. And as people move house less and invest more in the home they’re in, they are looking for smarter design to make that difference – and maybe a little more indulgence as the growth in the higher end sector has demonstrated. “Flooring is becoming more synonymous with what is going on in the fashion industry,” says Joanna Rasmden of Wools of New Zealand and one of the industry’s top authorities on design. “It used to be that flooring followed fashion – often with a substantial time lag – but now the two are much more intertwined,” she says. “Most of the major fashion houses now have an interiors brand and there is more co-development of style across what people wear and how they dress their homes.” As people stay in their homes, comfort is to the fore and the industry has responded to that with a plethora of launches of deep, soft carpets with saxonies at the front and shaggies still doing well. Texture is a growing trend and clever use of texture – especially multi height and velvet/twist mixes look increasingly interesting. Colours have got warmer and richer too with intense reds and deep taupes increasingly in evidence as well as this years favourites of violet, jades and ‘interesting’ greys. Stripes continue their march as the most acceptable pattern for many consumers but they are getting more variegated, more sophisticated and more opulent – finding their ways in to beautifully expensive carpet. The acceptance of polypropylene is accelerating – driven by the ‘perfect storm’ of recession, higher wool prices and massive investment in synthetic fibre technology that is creating luxurious wool look-alike products that are both soft and resilient. But the recent stabilization of the wool price has tempted more back into the market and the launch of new wool products is no longer completely stalled. The strong run of LVT continues across Europe and there is intense development work among competitors to differentiate the offering with new decors and new performance features – and expect to see yet more innovation in installation technolology just when you thought all the click systems had been thought of.
from The Stocklists
February 2013 43
DOMOTEX 2013 McThree sees a welcome return to design, colour and fashion among UK rug buyers so while shaggies continue to perform strongly, the company is able to play to its creative strengths and have a little more fun in its studio. “We have got to put a bit of life back into the market,” says Robert Witherington.
The result is a number of ranges with confident cleaner colours and smart designs. A great example is the new range of options in the Cottage collection, a desirable flatweave which has a wide choice of designs in softer, pastel shades. Meanwhile the popular Moonwalk and Sevilla ranges have blended some stronger, adverturous colours with contemporary design.
T +32 5661 1429
www.mcthree.be
Bronte offered a warm welcome at Domotex with a deep red carpeted stand in their highly fashionable ‘chilli pepper’ colour – one of 60 wool colours and 60 twist colours that featured in the company’s major project to re-colour their offering which was completed last year. But of course with Bronte, you can have any colour at any width up to 12m and Bronte is building this business steadily, it currently accounts for some 20% of their sales. The company reports a resurgence in the popularity of shagpile and with weights up to 120 oz, Bronte has a nice niche to warm up these wintry days!
T 01282 862736 www.brontecarpets.co.uk
Condor After last year’s wet weather, Condor will brighten up the UK in 2013 with a Rainbow, their cheerful new coordinating range of 7 ‘funky’ colours and 3 fashionable stripes. “This is colourful and optimistic and we have had a great reaction from UK buyers,” said Condor’s marketeer Puck den Haedt. “After a gloomy winter, I think we all need something that is cheerful.” Rainbow comes with gel, felt and action backing and in three widths including a 2m options for bathrooms. All delivered with a 7 year wear warranty!
T +31 3844 8911
44 February 2013
www.condorcompany.eu
FlooringNews
Crucial Trading will make 2013 an important year for Laneve, the premium brand of Wools of New Zealand, by introducing a full portfolio of products. Laneve is fully traceable wool of uncompromising quality but its introduction into the UK market has been relative niche to date.
Crucial has the commitment and smart customer base to accelerate the programme. “We are right behind it for the long-term and we are going to do it right,” says GM Michael Turner. “This is something to shout about and we anticipate an enthusiastic response.” Twelve ranges will be in the market by March with new sampling and POS displays carrying the Laneve branding. To show their mettle, Crucial entered their newly coloured Biscayne range as part of the prestigious Carpet Quality Awards at Domotex on behalf of Wools of New Zealand (pictured).
T 01562 743747 www.crucialtrading.com
Instafloor is underpinning the current growth in LVT – literally, with a unique and innovative peel and stick underlay that is attracting increasing attention for its ease of application and performance. The patented system is built on a recycled rubber crumb composition that provides both high comfort levels and the resilience to bounce back into position. The excellent acoustic performance is also especially popular in apartments.
The trade likes its ‘fitter friendly’ credentials – it’s quick and easy to install without adhesives and protects subfloors like marble or parquet while covering small imperfections in less illustrious substrates. The system, which is also available for use under carpet and wood is covered by a 10-year guarantee.
T 0118 973 9560 www.instafloor.co.uk
Packexe is a smart product range of self-adhesive floor protection films and is getting smarter all the time. The company is having a major focus on branding and promotion in order to secure it’s market leading advantage and Domotex gives the Exeter-based business the ideal platform to expand overseas – sales are already growing in almost 30 countries worldwide.
The secret is in the adhesive technology and Packexe has found a successful formula to a variety of specialist requirements – including the temporary protection of carpets and hard floors during refurbishing and decoration. Imitators in the field have failed to avoid the issues of residue and slippage which Packexe has understood and overcome. “People come back to us time and time again because they know we are safe,” says CEO Andrew Orchard.
T 01392 438191 www.packexe.co.uk
from The Stocklists
February 2013 45
DOMOTEX 2013 Interfloor is the largest British-owned underlay manufacturer and has been gaining strength across the underlay sector with its unique breadth of offering from rubber and crumb to PU. It is also the only manufacturer of carpet gripper in Europe through its Gripperrods brand and with a range of 800 accessory products, the company lays claim to be the only manufacturer with a real one-stop shop for underlay and flooring accessories.
Domotex is the opportunity to build its international relationships. “Our international success has been based on the enduring strength of our brands, product quality, customer service and growing range. Major customers around the world know that they can rely on Interfloor to provide the optimum solution for underlay and flooring accessories wherever they do business,” said export director Tony Capon. T 01706 213131 www.interfloor.com
Cavalier is clever in the development department and expects to have a busy year in 2013 bringing forward a range of intelligent new carpets that will command new attention for the company.
First out in March this year is Envy which will seek to live up to its name as a 65oz luxury velvet in 10 colours. The cloth’s superb finish is created by the use of a single-ply heatset yarn that gives it pin point definition.
Following a little later towards the Summer is Veltwist, which, you’ve guessed, is a combination of a hard wearing twist with a velvet in geometric patterns which are created by a machine movement when the carpet is being tufted. The effect is two-tone but in fact the colours are the same. The company is moving the product from development into commercial production once reaction to pattern options at Domotex has been assessed.
T 01254 268 000 www.cavaliercarpets.co.uk
Mohawk’s SmartStrand Silk carpet is set to become a hit with homeowners this year after captivating visitors to Domotex with its sumptuously soft texture and diverse colour palette.
With its lavish pile offering a high level of underfoot comfort, SmartStrand Silk is the perfect match for those looking for carpet with a touch of luxury. Available in a range of sophisticated colours that have extensive appeal, including natural beige and beautiful cream, SmartStrand Silk certainly offers a little bit extra than standard carpet, and its good looks are protected by its inherently crush-resistant yarn.
It is also incredibly practical, as it features built-in stain and soil resistance that will never wear or wash off. Crafted from innovative SmartStrand fibre, which is in part created from corn, SmartStrand Silk carpet offers excellent durability, making it ideal for busy areas within the home. “This new carpet range provides a level of softness not experienced before, and when merged with the superb practicalities of SmartStrand fibre, you have a winning combination,” comments Howard Lindsay of Mohawk.
SmartStrand Silk carpet comes with lifetime stain, soil, pet and anti-static warranties, as well as 25-year fade resistance, abrasive wear, texture retention and manufacturing defect guarantees.
T 01480 479830 www.mohawkinternational.com 46 February 2013
FlooringNews
Sophistication meets the challenge “Now is the right time to push forward,” says Steve Elliott of Associated Weavers – a company which has made a virtue of the vicious economic environment and continues to invest in securing more market share.
With a focus on its “Look for the butterfly” branding – more than 1,000 POS units are going out in the High Street, - 2013 is a key year for the company as it launches a new flagship luxury range and re-invigorates its wool collection – and it’s a changeover year for colours.
AW now implements a “fashion update” every two years to ensure that on-trend colour themes are carried through the ranges and that sampling is well maintained. “We don’t think samples last much more than two years these days so we’ve switched to a two year cycle rather than the more conventional three,” says Steve. “This means that we can keep our ranges right at the front of what consumers are wanting right now.”
Silver and beige greys and taupe are to the fore in the update this year and AW has focused on its best-sellers to deliver maximum impact. Harvest Heathers – a big seller since its launch in 2005 – has gained 7 new colours while the Crossland Berber and its heavier weight cousin Country Berber have added 4 new colours. Popular Tuftex Twist is not only gaining 7 new colours but AW will be adding coordinating stipes around April to complement the range.
But as well as playing to its existing strengths, AW has just announced two new quality products that it expects to join the best-seller list. Sophistication is a plush carpet for which the company says it has “high expectations”. The top of this range is offered in a 70 oz weight that responds to the current vogue for softness but with a carefully developed yarn that offers more filaments while maintaining definition for a smart finish. In a similar vein, AW will launch a new tenth gauge product in March, Denby Twist and the heavier Briar Twist in 10 colours.
AW MD Steve Elliott and national sales manager Jonathan Davies show off the new stripes for Tuftex Twist (above) while popular Harvest Heathers (below) has 7 new colours and the berber ranges gain 4 new colours (bottom).
And if you like buying your carpet by weight, AW can offer you a little extra with the warranty – they’ve switched to a weight-related scheme which starts at 10 years but steps up to 20 years for the thick stuff.
www.associatedweavers.net
“We can keep our ranges right at the front of what consumers are wanting. right now.” Focus on Wool
Wool is back in fashion for Associated Weavers. “We think the time is right to make more of it,” said AW MD Steve Elliott. “I think there is room to grow this business with the right offer to the consumer.”
The new focus will be reflected in a new branded collection called Calder Wool which will benefit from new merchandising and carry the company’s 5 wool ranges – the smart Park Lane, newly re-coloured Highpoint Twist and Glenweave plus the lighter weight Lonsdale and the silky soft Cashmere collection.
from The Stocklists
February 2013 47
DOMOTEX 2013 Carpenter’s smart colour coordinated stand gave visitors the opportunity to sample the underfoot feel of each of their eleven PU underlay qualities and now the product range is looking so good, the company has turned its attention to the rest of the planet.
Using the slogan “Underlay that does not cost the earth”, the company launched its recycling programme in the second half of last year and is busy signing up installers and retailers to bring their uplifts and offcuts of Carpenter underlay back to wholesalers who have been issued with wheelie bins and special bags to take up the crusade. The programme has been a major success for the company’s US operation and Carpenter hopes their UK factory in Staffordshire will enjoy a similar reaction.
T 01457 861141 www.carpenter.ltd.uk
British Wool turned up looking especially smart when Domotex opened its doors. The marketing board provides a stand at the event as a platform and meeting place for its licensees to discuss export opportunities.
The subtle change is a smarter look and feel for British Wool with sharper graphics and more sophisticated colours which is giving the business a more elegant look as befits a flagship British brand. “We’re phasing in a new visual design which freshens up our look and feel and helps to establish our identity,” says BWMB marketing head Tony Oakland-Smith. He was joined on the stand by Tim Polini who has just joined the organization to add to the marketing impact..
T 01274 688666
www.britishwool.org,uk
Balta is in a hurry to make the most of what it sees as the market opportunity to trade up in the UK. The better end of the carpet business has had a good recession by all accounts and the launch last year of Balta’s super-soft Sensit polypropylene yarn has created the opportunity to deliver some excellent products to UK consumers. Two ranges, Timeless and Utopia, take up the soft, shiny fibre which has 300 filaments compared to the more conventional 120 and deliver a luxurious feel in a carpet that is practical and easy to clean. In a similar style, Grand Slam is a new top of the range heavyweight Saxony and Marrakesh Twist (pictured left) uses the company’s StainSafe PP in a traditionally berber spun yarn which gives the look and feel of wool.
Following a highly successful roadshow in the UK in October, Balta is very positive about the UK. “We will be marketing even more and are speeding up our development process,” said Geert Vanden Bossche. “Now is a good time – the market will only get better.”
T +32 5662 2211
48 February 2013
www.baltagroup.com
FlooringNews
Domo is set to deliver the greatest possible range of affordable carpets in 2013. “We are investing in the UK and our aim is to ensure we have all the right products at the right price,” says marketing boss Geert Vanden Bossche.
The results of this approach can be seen in several new initiatives. The best-seller PP twist Clyde is being updated and extended as Clyde Plus to show off a selection of trendy stripes. Newcomers Saffron Saxony, Gleneagles, Redwood Twist and Moonstruck are adding to the easy care twist family. The softer sell that is strong in the sector at present is addressed by two new polyamide saxonies, Carezza and Terra, while the polyamide loop is updated with the launch of Perla and New Total – 2-ply yarns which alternate tight and loose loops to create a textured effect in contemporary colours. Another distinctive newcomer is Celeste (pictured below), a polyamide frisé texture.
T +32 55 33 52 76
www.baltagroup.com
H&V Carpets The H&V Carpets team at Domotex are busy building their business since its launch in 2010 and doing so with a growing portfolio of easy-clean affordable products.
New at Domotex was Opal, a smart high/low pile design in 4 colours and Torino, a three-tone speckled twist in 7 colours on felt and action backing. Strong selling twotone Garda is longer established but continues to attract a lot of attention. H&V are placing more focus on their carpets’ easy care credentials in line with increasing consumer demand for stain-free resilience and have introduced a new ‘Stain Stopper’ 10 year warranty to underline their performance.
T +32 51 320 543
Tapibel have been developing some sophisticated new products to add to their strength in the contract market. By targeting key sectors.
For healthcare, the company is completely overhauling its flagship Metropolis in the first half of the year to create a softer, subtle range of attractive tones including on-trend lilacs and tangerines. “We want to move away from the institutional approach to create carpets that are as warm and friendly as those you would find at home,” said Tapibel’s Mike Packwood. In a new launch at Domotex, Tapibel is staking its claim to the hospitality market with substantial investment in new ‘Hotel Concepts’. Specifiers can work with an online or offline catalogue of 36 designs, each in 6 to 8 colours – a range of options that gives an ‘amost bespoke’ approach, says Mike, but one which is deliverable within three weeks of the order!
T +32 11 80 48 50 www.tapibel.be from The Stocklists
February 2013 49
DOMOTEX 2013 Louis De Poortere struck gold with last year’s launch of their Vintage collection of trendy rugs. “We just can’t make enough of it ,” says Alan Russell. “It’s fairly radical and we had no idea how it would sell at first but the UK has really taken to it.”
That’s no surprise. The collection is one of the most on-trend and distinctive collections on the market, combining old fashioned scroll and patchwork designs with uber-modern dayglo and fashion colours – newly extended with some more bright pinks and violets, denims and taupe. 40 designs in 8 sizes ensures there is something for everyone. A new extra is the range of cube stools, mini chairs, throws and fabrics to complement the range – a great idea for store dressing as well as highly desirable for younger buyers. Pictured is Beverley Priem of UK customer services and production manager Luc Peerguy.
T +32 56 393 386 www.louisdepoortere.be
Ball & Young If the story of the recession has been that top quality still sells, then Ball & Young’s launch of their Cloud 9 Connoisseur range last year was an inspired decision even though it seemed a little unlikely at the time that hard pressed consumers would pay extra for a premium PU underlay. “Connoisseur is selling extremely strongly, it has been so, so well received,” says Ann Shaw at B&Y. “It could have only worked because people know our reputation for quality and have the confidence to try it,” she says. “Now we get a lot of repeat orders. The Connoisseur range with its distinctive white backing and black merchandising comes in 8mm and 10mm options.
Wools of New Zealand’s flagship fibre Laneve is bursting onto the commercial scene this year after a period of development as a niche and premium brand of uniquely traceable quality wool.
T 01536 200502 www.underlay.com
There are now 30 Laneve ranges in the market with more introductions planned for later this year. “Laneve is a premium brand that people are starting to recognise,” says Joanna Ramsden, Creative Manager of Wools of New Zealand. We are designing and developing new products which can generate more volume – less niche but still top quality.
Wools of New Zealand has built excellent partnerships with its international licensees to generate an eclectic range of products, and UK companies Crucial Trading and Flock Living are looking to introduce refreshing new additions to their portfolios. Laneve wool is clean and white, the perfect base for dyeing pure on-trend colours, in addition to its impeccable natural benefits – sustainability, comfort and well-being.
T 01943 603888
50 February 2013
www.woolsnz.com
FlooringNews
F Ball has it all covered when it comes to adhesives and floor preparation products and the fact is demonstrated eloquently this year with publication of the 40th anniversary of the RAG – the Recommended Adhesives Guide. Today this is a multi-media event with a searchable online system, an iPad application, smartphone apps as well as a 180+ page printed catalogue. 40 years ago it was just a wall-chart on one piece of paper! The guide makes 5,500 recommendations across the product ranges of 200 manufacturers – and once you know what you need, F Ball make sure you get it immediately. “Everyone knows the level of service we give and that they can get what they need, at the right price and it’s always in stock with us,” says Richard Harris of F Ball. Wholesalers can order up to 4.00pm and still get the product next day.
T 01538 361633 www.f-ball.co.uk
Balterio likes to show off! Smart point-of-sale has always been a key strength for the laminates specialist but the latest units about to roll out in the UK this year set a new benchmark in the sector. The design is inspired by Apple’s ‘coverflow’ design, an eye-level horizontal cascade of graphics and sampling so that consumers can choose instantly across the range. The unit has powerful presence at 3.5m wide for the full system, but with a very narrow depth, it is not greedy for floor space. “It is a key part of our business to display our quality products in a quality way,” says Franky Terrijn of Balterio. The concept also extends to the new website – one of the industry’s finest in its clean presentation and aspirational graphics with a new twist of engaging profiles from satisfied customers.
The presentation and some contemporary new decors in the Authentic Style Plus and Tradition Sapphire ranges make Balterio the one to watch in 2013.
T +32 56 62 80 81 www.balterio.com
Brockway are into breadth in the current markets – extending its top end service and introducing entry-level ranges for the more cost conscious. At the top end, Domotex saw the international launch of their Bespoke Solar range – a premium wool-rich carpet with 20% nylon which is offered in 64 vibrant plain colours and 7 contemporary coordinating stripes. But if that isn’t enough, the Bespoke Colour Match Service allows customers to create their own colours with a minimum order of 25m2.
“We have found a real gap and appetite in the market for luxury bespoke, custom made colour carpet,” says Brockway MD Charles Annable. “But we also recognize there is business being done at the £20 retail level and people need good quality with everyday value.” The affordable ‘Essentials Collection’ has loop and cut-pile options in three weights and a contemporary colour bank.
T 01562 828200 www.brockway.co.uk
from The Stocklists
February 2013 51
DOMOTEX 2013 Edel Telenzo’s stand made an immediate statement with its wide entrance featuring the new Hammersmith range – one of the nicest stripes in the market. The company is building on its success with the Tube Collection which has quickly become a market leader. Hammersmith is a broader stripe with three fashionable colourways – mulberry (pictured), plum and duck-egg blue. This top quality range is made with 3-ply 100% Scotchgarded wool in 4 and 5m and Edel Telenzo will be reserving it for independent retailers. The rest of the Tube Collection is not forgotten. Piccadilly, Bakerloo, Mainline and Centrepoint have all gained on-trend new colours for the season.
T 01422 374417 www.edeltelenzocarpets.co.uk
Adore Adore Touch has won many fans with its fabulous range of LVT wood decors with the easy lay click system since its launch two years ago and now it is the turn of tiles – 10 new designs are added to the planks featuring limestones, granites, slate and marble. New POS is being rolled out to UK retailers right now and the company is ready to set a new standard in the sector.
“There is major confidence behind the product range now and we are getting recommendations from all over,” says Adore boss Paul Brady. “Adore has been recession-proof for retailers and the business is growing as quickly as we hoped it would.”
The company has also launched Adore Style, a 2mm thick dry back stick down product with 10 wood planks and five tile decors which are competitively priced.
T 01785 711031
www.adorefloors.com
Flock Living launched in 2012 and is still a relatively new name in carpets but it continues to develop its ‘natural luxury’ credentials. Domotex 2013 certainly reasserted the aesthetic presence of Flock. Situated on the Wools of New Zealand stand, it showcased its twelve 100% Laneve wool, plain and patterned ranges, together with trials of prospective new products. Aiming very much at ‘the interiors conscious’, the sumptuous collections created a lot of interest from overseas and UK potential stockists.
Gareth Lewis was delighted: “We picked up half a dozen more stockists in the UK and had meaningful questions with a further six. Globally, we saw significant interest from Canada, USA and Europe and we were greatly encouraged by the overall positive response. It is a real boost to see the regard in which the business is held already and we are ideally positioned now to kick on with the next phase of our development. We received excellent feedback on our product development and we will be pushing ahead with the introduction of new ranges later in the year. “Our involvement with Wools of New Zealand at Domotex is perfect for us. It exposes us to audiences we are looking to develop and we could not do it without them. Joanna Ramsden, creative manager, is extremely helpful in the build up to the Show. We are also surrounded by high quality partners who give added credibility and kudos to our offer.”
T 0208 440 8777 52 February 2013
www.flock-living.com
FlooringNews
Granorte’s brand new Vita collection of cork flooring offers such clarity of design that its surface decors appear almost life-like.
Designed to reproduce the patterns and textures found in nature, the Vita range consists of 14 realistic wood styles created using the latest in advanced digital printing technology. In fact, each pattern has a resolution of over 1,000 dpi for never-seen-before clarity and exceptional detail.
Printed upon a highly condensed 3mm cork surface layer, every floor in the Vita collection has a natural texture that enhances the quality of design and provides all-important comfort and warmth underfoot. Elongated plank lengths of 174.6cm deliver an elegant look and help to create the illusion of extra space, and each plank edge is bevelled for extra depth and dimension.
Lano impressed visitors to Domotex with its extensive display of new and revamped carpet styles that demonstrate the company’s commitment to constant design innovation.
“The new Vita collection is inspired by nature, and by using high-tech printing methods we are able to capture the essence of authentic wood floors. It is this superior aesthetic and additional design detail that makes the collection stand out,” comments Paulo Rocha, product manager, Granorte. Vita surface decors are protected by a durable PUR HotCoating wear layer to ensure lasting good looks and extra resilience, and feature an integrated cork underlay
T 01785 711 131
www.granorte.co.uk
Lano’s new Grandeur carpet stole the show with its luxurious wool look and exceptional performance qualities. A 1/8” cut pile crafted from 100% solution dyed Perlana PET fibre that has a wool appearance and natural texture, Grandeur carpet is sophisticated and comes in a choice of 14 naturally rich colours in either four or five metre widths to add warmth to interior spaces and to avoid unsightly seams in larger rooms. With 40oz pile weight, Grandeur has 100% recycled pile content and is bleach cleanable for ease of maintenance. Supported by an impressive seven-year warranty, Grandeur allows retailers to offer customers complete peace of mind.
The woven 60oz Wilton carpet collection, Sumatra (pictured above), also proved a popular attraction of the stand, with visitors able to view its multi-tonal patterned designs up close. Comprised of five brand new, completely unique designs as well as two bestselling styles from Lano’s Arabica and Ceylon ranges, Sumatra offers great choice and is protected by 10-year wear and stain warranties. Created from two-ply polypropylene yarn and woven on high-tech Wilton looms at Lano, Sumatra offers fantastic pattern definition and clarity thanks to its 420,000 points per square metre finish. Sumatra is also anti-static and bleach cleanable for easy maintenance, as well as hypoallergenic and mothproof.
T 00800 5266 5266 www.lano.com
IVC Group brands Leoline, Avenue and Itec Contract Floors launched an array of exciting new products at Domotex.
Avenue Floors saw two new collections, Ultimate Design and Titanium XT, launched at this year’s show. Defined by contemporary styles, Ultimate Design has been created with modern homes in mind. Offering superb levels of resilience, Titanium XT is ideal for high-traffic areas and for light and general commercial use. Available in a choice of two, three or four metre widths. Changing Roomz and Comforts XL, two new product ranges from Leoline, also took centre stage and enticed visitors with their cost-effective price points and diverse designs. Featuring revamped styles from the existing Fantasia and Roomz collections, Changing Roomz offers a multitude of styles to suit every room in the home. With tile designs ideal for kitchen areas, fun stripes and jigsaw prints that are great for kids’ rooms and sophisticated glossy wood styles, this is a truly diverse range set to inspire homeowners.
Itec Contract Floors launched its brand new safety flooring range to much acclaim, with its anti-slip technology and high levels of durability impressing visitors along with its eye-catching designs. Featuring a range of realistic wood styles that lend a natural, elegant look to commercial spaces as well as tile designs and sparkly plain decors, this is definitely a collection to look out for in the coming year.
T +32 5665 3211 www.ivcgroup.com
from The Stocklists
February 2013 53
DOMOTEX 2013 One year before Küberit’s 150 year company anniversary the German company scheduled a new record turnover. The market leader and developer of profile systems made of aluminium for floorings and stairs increased their sales by 5% due to a strong increase in Germany by 7.1%. With this increase of turnover in 2012, Küberit starts its jubilee year strongly.
Küberit distributes its products worldwide. The products are used in AIDA cruise liners as well as in the famous Burj Khalifa, the highest building in the world at 828 meters. Export markets like Japan, China, Middle East, Eastern Europe and Russia make up10% of the total turnover; the main share is generated in Europe, Africa and America, while Germany, Benelux and France are the most important markets.
T +49 2351/ 9507-110
www.kueberit.com
Tisca Tiara continues to enhance its position in the UK market with residential sales continuing to grow and increasing interest in the hospitality sector says the company’s UK sales manager Jack Thomson. The company, known for its luxury wool products, has just introduced their new collection of styles in Antron fibre. Tiara Poesia is a glamorous velvet with a sparkling lustre that changes colour in the light.
Tiara Prisma is a rich frisée with a multi-texture fleck appearance available in 18 colours including deep solid tones. “Domotex was very successful for us, Visitor numbers were up and we were very pleased with the number of visitors from the UK,” says Jack, who is pictured right with the highly creative submission from Tisca Tiara in the Domotex Flooring Deluxe concept rooms.
T +41 71791 0111 www.tiscatiara.com
Domotex delivers
“DOMOTEX has once again delivered proof of its great international appeal and its pivotal role as the flooring industry's flagship fair,” remarked Dr. Jochen Köckler, part of the event’s management team.
The Domotex website has detailed reviews of all aspects of the event including information on awards and details from each of the 1,350 exhibitors. And of course, the dates for next year when Hannover will be ready, once again, to stage flooring’s greatest show on earth - Domotex 2014 opens on January 11 until January 14.
“Everyone in flooring should go once in their business lifetime,” says David Spragg of The Stocklists. “I guarantee you will find the innovation and creativity there uplifting, and the enthusiasm infectious - it’s a cure for any cynicism about our industry. And if you book your flights and hotels really early, it won’t cost you too much for the experience either.”
www.domotex.de 54 February 2013
FlooringNews
The British Wool column Wool House promises to wow visitors with carpet innovation and style
Wool House – opens on 13th March
Wool House - the biggest celebration of wool that the Campaign for Wool has ever undertaken - will open on March 13th at Somerset House in London and promises to be a stunning showcase for wool carpets and rugs. The event has attracted the support of leading manufacturers. Ulster, Brintons, Roger Oates and Alternative Flooring are just some of the carpet industry names to feature within the stunning neo-classical architecture of the former naval offices that sit elegantly at the end of The Strand. Sheep – always a winning feature of Campaign for Wool events - will also make an appearance and will take up residence for four days in the Courtyard.
Each day has been themed to cover the entire spectrum of the wool industry and special feature events will cover fashion, interiors and artisan and craft.
“We are quite thrilled to have the support of the carpet sector to display the very best that carpet can be within an interior. Our focus is firmly on ensuring that we are pushing the boundaries of people’s style ideas to see wool carpets, rugs and textiles generally as something that can really make a design statement and be used in the room in an innovative way,” Bridgette Kelly of the Campaign for Wool said.
British Wool at Domotex
Braving the icy blasts of Hannover, the British Wool Marketing Board took the opportunity to attend Domotex 2013, the major European flooring show, to promote not just the work of the Board but also to raise awareness of the quality of British wool.
Tony Oakland-Smith, Head of Marketing at British Wool Marketing Board commented: “The last twelve months has been a challenging time for manufacturers due to the tough economic conditions yet the quality that British wool offers is still in demand.” The stand attracted interest from new manufacturers from across Eastern Europe, Asia and the USA all keen to understand the work of the Board and the properties that British wool can offer. “As the trend towards natural, sustainable fibres grows, British wool is in a favourable position. Our presence at Domotex reinforces how important it is to continue to work with industry across the world to promote the features and benefits that using British wool can bring to customers and consumers,” said Tony.
from The Stocklists
Runners win in long halls of Somerset House
The designer runner story will be strong at Wool House as the long hallway that runs through the space is a perfect place to display the product that has made the most immense comeback in recent years.
Brintons will produce a runner over 100 feet long for the longest hall, which will be designed by Cristian Zuzunaga recognised for his stunning bright geometric designs. “The idea is to show how wonderful colour can be within carpet and this runner is an exceptional piece that will really inspire our visitors,” Arabella McNie, Curator of Wool House said.
Roger Oates will create the other runner in his renowned fashionable flatweave carpet which has become increasingly popular for its stylish design and unobtrusive weave. Both are sure to inspire the visitor to the twelve day event with enthusiasm for a little floor design creativity! February 2013 55
Flower on Flooring News News Flooring industry earns its stripes Neutral colours will always find a place within interior design, but many in the flooring sector are celebrating the increasing demand for bolder colours in carpet, with stripes and coordinates at the forefront of this.
Adam Carpets sales director Eamonn Prescott told The Stocklists magazine that his company always strives to make its products stand apart from others: “When it came to stripes we looked at what we could do different from what was already being done,” he says. “We saw loops and twist stripes, so we decided to go for a more luxury looking product and Castlemead Velvet Stripe was born. Not only does it have a luxury look, we also made the pattern ‘mirror aligned.’” This meant that it could be easily centred onto stairs for a more aesthetically pleasing finish.
Kasbah Stripe from Adam Carpets
The company followed with Kasbah Stripe, mixing velvet and twist yarns to create a stripe that was not only ‘mirror aligned’, but had a textured difference as well. “Both ranges have co-ordinating colours within our Castlemead Twist and Kasbah Twist ranges,” says Mr Prescott.
Alternative Flooring says customers are more design savvy
three bright new colour combinations. A topical and bright design in red, white and blue, this carpet is vibrant, bold and features stripes of differing thickness and is ideal for kids rooms. The other new colours include blue and green-based combinations that are just as vivid and exciting. The company concludes that A Dozen Stripes is a package of three striped carpet collections featuring four colours, also ideal for children¹s rooms or stairs. Brintons says people often imagine dark, heavy prints when they think about patterned carpet. However, things have come a long way and the company has been at the forefront of creating contemporary, stylish designs for modern homes. A key trend within this has been the stripe, and more importantly, stripes that coordinate with other carpets to create a feature piece. No longer just the preserve of staircase runners and hallways, the company finds stripes have made their way into sophisticated dining rooms and lounges.
Brintons ranges, such as Pure Living and the eponymously titled Lorna Haigh, Alternative Flooring marketing manager, says: “This Stripes Collection, are crisp, bright and luxurious and can be season stripes are on trend as key interior looks follow graphic lines. effortlessly twinned with a number of other plain or differently Stripes are classic but people are now using them in more patterned carpets. Given the flexibility this creates, the company can contemporary and creative ways. More of us are using them only see Stripes continuing to thrive. The Brintons website provides confidently on the stairs and in hallways accompanied by a ideas for coordinating colours and designs, with further inspiration complementary plain in other rooms. Customers also love stripes for available from its At Home product. big, colourful rugs and runners layered on plain grounds, and these then become statement floor pieces and the inspiration for decorating schemes.” Balta’s Funky Stripes collection has added new bright fun colours Alternative Flooring’s award-winning Rock ‘n’ Roll stripes is now available with co-ordinating Romance plains, designed to inject colour and interest. The company finds consumers are now more design savvy, mixing and matching widths and colours, combining wide and slim stripes with complementary plains. It finds the scale and tone of its classic trio Fine Lines stripes provide easy and elegant flooring solutions to any interior. Balta Broadloom has noticed the growing popularity of striped broadloom carpet over the last three years. Striped carpets, which make a room look longer, now exist in several styles. “Stripes are funky, fashionable and can also be co-ordinated with plain carpet,” says the company, citing this as a reason for continued development.
The Funky Stripes collection by Balta Broadloom has recently been injected with more fun and creativity with
56 February 2013
FlooringNews
by Dennis Flower pinstripe and a fashionable broad stripe, all constructed in three ply yarn using New Zealand Wool. Both collections perform well in stairs, dining room, lounge and bedroom and can be used to bring a contemporary and warm atmosphere to interiors.
Edel Telenzo has set the pace in stripes with its Tube Collection
Edel Telenzo says its love affair with stripes began around five years ago with the introduction of the Tube Collection, a range of thick and thin contrasting and multi-stripe options in 100% wool that continues to be its best seller. “Stripes are not just for high traffic areas,” says Edel Telenzo UK operations manager Lesley Inman. “People are using them throughout the house to give their floors more interest. Stripes are the new patterns. Having a plain co-ordinate and a shared colour bank also extends the appeal of stripes, providing a smart, unifying factor throughout.” For 2013, the company’s stripes are getting bolder. A bright, bold multi-stripe, Hammersmith is the latest Tube Collection addition, previewed at Harrogate and launched at Domotex. Within its contract carpets, a jazzy stripe is being added to the popular Gelbac-backed Lima collection in the company’s own 100% Edelon high performance polypropylene yarn.
Crucial Trading finds striped carpet continues to be successful, with its iconic Audrey and Mississippi still attracting the consumer’s eye as they look for bolder and more inspirational floorcoverings. Over the past 12 months the company states it has worked with suppliers to alter colour palates in current ranges such as Sisool Tric, Flatweave Classics, Sisool Small Boucle and Sisool Big Boucle to offer complementary colours for its stripes. This year will also see the launch of a new stripe called Biscayne, which will include 12 colour ways along with three additional neutral ranges to provide a contrast throughout the home.
Alex Watts of John Lanham Watts Carpets says its Duchy range offers coordinated colours in different designs, where the plaid design could furnish one area (hall stairs and landing) leading to the same colours in a floral for a sitting room or bedroom. “Our Bedale range also has coordinating colour sets across the designs in more natural berber shades,” he continues. “In our Goodacre ranges the Lakeland collection can be coordinated as the colours match across the designs.” Although the company does include stripes in its ranges, it creates bespoke stripes for specific contracts, and frequently splits 4m wide carpet down to 2m for hotel corridors. “The fact we are willing to weave as little as 100sqm in an entirely bespoke carpet means a unique designed look is available to many more clients,” Mr Watts concludes.
Kingsmead Carpets states that it has had great success with Artwork, originally launched with five stripes and 20 plain shades, recently updated by Artwork Special Edition, incorporating a further 10 stripes and two additional plain shades. Colouration was completed by Ryalux states that its concentration on innovative carpet manufacture Joanna Ramsden, utilising the colour and quality have established a reputation for forecasts of Wools of New Zealand. excellence and comprehensive selection of colours Ryalux works on smart combinations of colour The range is 80/10/10 wool which can easily be coordinated with vibrant and /nylon/kingloc and sales exceeded modern stripes. The company’s William Stripe is a expectations in 2012. collection of four coloured stripe loops which will match colours in both the William Twist and Manx Carpets recently launched William Velvet ranges. The company explains its Natural Shades, a low level 50/50 Ryaloop uses four contemporary colours to create Brussels loop made in a quality three three attractive designs - a plain, a modern ply yarn. It intends to widen the appeal by offering this stylish collection in 10 plain hues with five colour coordinating pin stripes. Fashion in the home is so popular at the moment with the hallway and stairs the first area you see when entering a house, the company states, so consumers wanting to impress visitors are turning to carpets with either contemporary or bold stripes. Natural Shades offers consumers both a contemporary look in hallways or an elegant timeless look to create visual impact in the home, says the company.
Brintons’ Stripes Collection is designed for flexibility and coordination
For more information: Adam Carpets Alternative Flooring Balta Edel Telenzo Ryalux
from The Stocklists
T T T T T
01562 829966 01264 335111 +32 5662 2211 01422 374417 0161 762 3030
www.adamcarpets.co.uk. www.alternative-flooring.com www.baltagroup.com www.edeltelenzocarpets.co.uk www.ryalux.com
February 2013 57
Survey
Reclaim the margin! The market is improving to some extent according to our sample with more than half of respondents saying sales were better in 2012 compared to 2011 – 14% said “much better” and only 3.5% said “much worse” – and the majority said things had picked up in the second half. 68% said the run up to Christmas matched or exceeded their expectations. Retailers are reasonably optimistic about the year ahead. While 59% expected the sales line to be stable, 18% expect modest growth and 15% are expecting a sales increase of more than 10%. While only 7% thought there would be a significant improvement in the economy next year, 55% are anticipating that improvement in the next 2 – 5 years and only 15% were pessimistic – expecting no real growth in the foreseeable future.
Margins were the big theme that emerged from our ‘soapbox’ – the comments that we ask readers to leave anonymously. “We as a trade need to understand what it is to make profit,” said an Irish retailer. “We work very hard and long hours for a very small return. Pricing needs to increase if we are to survive as most of our resourses have at this stage been depleted.” Another comment was: “Margins and profits have been hit where companies are selling and distributing products that are too similar. Do we chase higher turnover in the hope of extra profitability or are we being busy fools competing on price to transact more business but make even less money.”
“Come on everyone - time to trade up, the first clients to start spending again will have the funds for something nice,” said an Essex business. “No one will thank you for under selling in 18 months time least of all the end user if the quality is not right.”
Many respondents thought manufacturers could do more and one comment was repeated by several people: “Manufacturers and wholesalers need to stop opening up new accounts willy nilly and maybe the retailers will help them more instead of trying to find the cheapest supplier and trying to push prices down. Then we can all make sensible margins.” Selling to internet traders was also strongly criticised. Pricing is key, of course. More retailers increased their prices (48%) than froze pricing (37%) and only 11% said they had had to reduce prices.
Credit is less popular – while 68% said credit sales were stable, 24% report a drop and some commented that debit cards were becoming more popular than credit cards. But discounts are,
“Are we being busy fools competing on price”
“Come on everyone - time to trade up”
58 February 2013
52% had better year than 2011 68% had a good run before Christmas 48% put prices up last year 33% expect sales growth next year
74% say PP is gaining acceptability 75% get asked more for discounts
The Stocklists polled 940 retailers throughout the UK during January 2013. Replies and comments are recorded anonymously. Many thanks to all those who took part. unsurprisingly, increasing in popularity – 75% said more customers were asking to pay less than the previous year.
There was an even split on whether the quality end of the market was holding up better than the rest of the sector – one comment was “the top end has been better than ever for us recently. We were told that when better times came back, it would start off at the upper end of the market, and it seems to be happening now. But it seems like the ordinary working man has no money to spend.” Interestingly, 74% confirmed that polypropylene carpets were becoming increasingly acceptable compared to wool.
“No one will thank you for under selling”
“Pricing needs to increase if we are to survive”
“We as a trade need to understand what it is to make profit”
FlooringNews
News
World’s largest showcase of wool The UK is set to see the biggest ever celebration of wool as The Campaign for Wool launches Wool House from 13th until 24th March 2013
Wool House will present a vision for wool as a modern, versatile, lifestyle fibre and will be hosted in the stunning West Wing of Somerset House in central London. It will feature a showcase of interiors, fashion and the world of artisan and craft making, along with a hi-tech educational suite.
The Campaign for Wool has appointed Arabella McNie as the curator. She has over twenty years’ experience of working as a stylist and designer in the world of interiors. Arabella McNie said, “I am determined to show wool as a modern fibre and visitors will see a broad spectrum from ultra-modern and hi-tech to highly luxurious and more traditional. There are some amazing fabrics and flooring and Wool House will showcase some stunning room sets which will really show the difference that wool can make and inspire greater use of the fibre”. The event has invited leading interior designers to offer their vision and seven individual rooms will show how the design community uses the fibre extensively within their work. Exclusive room sets from Donna Wilson, Kit Kemp and Rifat Ozbek will feature alongside a huge wool art installation commissioned from the acclaimed Dutch tapestry artist, Claudy Jongstra. Other woollen delights include a Roger Oates runner and a Pantone style rug that will represent international carpet manufacturers. Additionally, an artisan in residence will work on location throughout the period showing the heritage of industry skills to the public.
A series of wool-led designer talks, events and a programme of activities with interactive workshops will be held during the course of the event. School children from around the UK will be invited to visit the Wool House and a special educational room will feature tablets that cover everything from sheep to manufacturing and all types of products. Bridgette Kelly, The Campaign for Wool’s project director said, “It is the most expansive venture the Campaign has seen to date as it looks at all the key uses of wool under one roof and shows the amazing versatility of the fibre and its potential to be both stunningly beautiful in use and yet incredibly practical too. We want to make the most of this wonderful opportunity within the fabulous location that Somerset House offers and we will truly shine the spotlight on wool. There really will be a plenty to see and do at many different levels,
“We want to make the most of this wonderful opportunity within the fabulous location that Somerset House offers and we will truly shine the spotlight on wool.”
Wool House, World-Wide-Wool will be open to the public from 13th to 24th March 2013 and entry is free. from The Stocklists
February 2013 59
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5 minutes. We’ll have it online for you within
5 days.
If you don’t like it, it will cost you
nothing.
If you do like it, it will cost you
£390 + £90/year.
Fill out a form for five minutes and we’ll have a good-looking flooring industry website online for you within 5 days*. Then you can update it, add to it or ignore it for ever!
Flooring stores don’t generally need anything too fancy – most of the time, visitors are just trying to find out your phone number, your opening hours or where they can park! Or they’re just checking if you look professional.
The Floorsites package from The Stocklists offers: G
G
G
G
7 ready-made pages of flooring industry content covering the key sectors of carpets, vinyls, laminates, etc.
Instant online editing – if you can type, you can customise these pages yourself anytime to add latest offers and news… or leave them as they are – we put all your contact information in there anyhow. Choose photos from our library to make your site unique – or upload your own images.
Link to Google Maps – let visitors find you quickly and see where to park Auto-email form to let customers contact you direct
* The site takes a bit longer to set up if you already have a website or address.
G
A Floorsite from The Stocklists costs £390 for the set-up and the first year – and £90 per year thereafter (exc. VAT).
Check out what your site would look like at www.thestocklists.com/floorsites or contact David Spragg at davidspragg@thestocklists.com or call 01845 576101.
NO OBLIGATION ‘TEST DRIVE’...
We set up your site free-of-charge for a month. If you don’t like it, you don’t pay. There’s nothing to lose! 60 February 2013
FlooringNews
from The Stocklists
February 2013 61
Stocklists Classified The
SITUATIONS VACANT
SALES PERSON & ESTIMATOR REQUIRED Experience of the Retail Business essential.
Must carry a UK Driving Licence and be prepared to lift carpets as necessary! Job vacancy in West London area [W12] Business established 55 Years! Contact Mr Olney on 07435 975330
AGENTS REQUIRED
Simply Rugs have been supplying Carpet and Furniture Retailers throughout the UK for 20 years. We require successful agents to promote our HEATSET and WOOL RUGS in the following areas. Central Southern/ South West England, East/West Midlands, Wales and the North East. We offer high rates of commission. For more info, please contact Nick Clinch on 01264 352218 or email simply.rugs@btconnect.com FOR SALE
UNDER RUGS
COMBINATION UNDERLAYS NEEDLEFELT UNDERLAYS
Advertise here!
For orders and further information, please ring P&R Ratcliffe (Underlays) Ltd. Burnley, Lancashire BB10 3BH Tel: 01282 421026, Fax: 01282 412321 www.foxirugtamer.co.uk
More retailers read us than any of the other eight trade press titles.
FOXISuper Plus The Rug Tamer! Keeps Rugs In Their Place
62 February 2013
Call Diane Martin on 01482 659396
FlooringNews
Stocklists Classified The
Designer Contracts SITUATIONS VACANT
www.designercontracts.com Email: recruitment@designercontracts.com
We are market leading suppliers of floor covering, showhomes, curtains, furniture packs and lighting to the House Building Industry. We have 12 Regions throughout the country handling our floor covering, curtain, furniture and lighting packs and a separate Showhome Division. Due to our significant and continued expansion we are looking for the following positions:
Two Regional Sales Managers 1 Based in Exeter and 1 in Chesterfield
OTE £40k + company car We require highly motivated and confident individuals for these roles. You must be keen to succeed and able to demonstrate an excellent track record in selling, acquiring and developing new business and looking after existing clients. You will also understand that business growth comes from exceptional customer service. Experience in floor coverings would be an advantage but not essential.
Planner/ Estimator Based Biggin Hill
Three Area Sales Coordinators
1 based in Chesterfield, 1 in Slough and 1 in Southampton
OTE £25 to £30k + company car
These are brand new roles and we require highly motivated, confident and successful individuals to join us, who are keen to identify and win new business and sell to potential and existing customers. You need to understand that business growth comes from exceptional customer service. Being able to measure, plan, price and quote would be an advantage, as would carpet and curtain experience.
£18,000
Showhome Sales Manager (Southern)
We require an experienced intelligent Planner/ Estimator who can plan from measurements and drawings, estimate, price and produce quotations. You must have good product knowledge, an exceptional eye for detail, be organised and able to use Excel spreadsheets. Although mostly office based, there may on occasions be a need to visit site to measure or deal with service issues.
We need a dynamic and inspirational sales orientated individual with a design background or show home sales experience that is keen to succeed and develop our Showhome Division’s business in the South. This exciting new position will cover the southern half of the country and include London.
OTE £35 to £40k + company car
Excellent communication skills, attention to detail, IT skills and a full driving licence are required for all these positions. Benefits include 23 days holiday + 8 bank holidays, health care, life cover and staff discount.
Interested in any of the above? Email letter and CV to Recruitment@DesignerContracts.com from The Stocklists
February 2013 63