g n i t ga vi a N
ONLINE SALES for The Stockman by B. Lynn Gordon
A new normal for buying seedstock.
August 2020
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he use of online technology to sell purebred cattle has exploded in the past five-to-10 years, and there appears to be no end in sight to the continued growth in this marketplace. The ease of being able to bid, view, and buy cattle online is overtaking the time it takes to attend a sale in person, not to mention the travel time and expense and the challenge of being away from your ranch is a convenience many producers can
take advantage of. The Stockman visited with three leading online auction companies and their owners/representatives to get the pulse of how the adoption of online technology continues to infuse into the marketing of purebred cattle and genetics, Christy Collins, Fredrick, OK, CCI.live; Cody Lowderman, Macomb, IL, Lowderman Auction Options,; and Dustin Layton, Ed-
mond, OK, SmartAuctions. This update focuses on the merchandising of show heifers and breeding females, which comprises the bulk of Fall online sales.
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