Introducing
AMSTERDAM 2014
Library
TABLE OF CONTENTS
INTRODUCING THE STUDENT HOTEL AMSTERDAM I. INTRODUCING THE STUDENT HOTEL AMSTERDAM
• The Student Hotel: everything under one roof for one price • Facilities and services • Room types: • The Standard & Executive • The Suite • The Friends & Family Room • The Kitchen: heart of the community • Flexible contracts and online booking
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II. THE STUDENT HOTEL: COMPANY & MODEL
• Company & vision • Management model • The Student Hotel offers value for money
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A HOTEL THAT FEELS LIKE HOME
INTRODUCING THE STUDENT HOTEL AMSTERDAM
THE STUDENT HOTEL AMSTERDAM: ALL-INCLUSIVE, EVERYTHING UNDER ONE ROOF The demand for accommodation in Amsterdam is evolving. Students, interns and researchers increasingly require flexibility, quality and comfort. Security and certainty ahead of time are very important aspects for our guests. The Student Hotel offers exactly this: fully-serviced, affordable and furnished hotel accommodation close to the beautiful, historical centre of Amsterdam. You can book now!
The Student Hotel offers guests:
• Fully-furnished rooms with private bathroom. • Choice of several room types and sizes. • Flexible length of stay: one (5 months) or two semesters (10 or 12 months), one month, one week or just a few days. • Hotel rooms designated for visiting family members and friends. • Many inclusive services and shared facilities, such as high-bandwidth internet, the use of lounges, study rooms, the library, fitness room, an own bicycle and all expenses for gas, water and electricity.
• Access to on-site bar/restaurant. • Always available: on-site staff and security. • Rooms can be reserved in advance through an online booking system. Who are our guests?
• International & Dutch students. For many of our students, The Student Hotel represents the first time they live on their own. The security and reliability ensure
peace of mind. Staying with many other students from the Netherlands and around the world, the communal facilities and the optional social, sports and cultural activities facilitate socialising and making friends. • PhDs, interns, teachers & Professors. Scholars and academics often come to town for conferences, research, internships or to teach. They look for affordable accommodation with the comfort of their own home, a stylish room with a comfortable bed, private bathroom, working space and free WiFi. • Friends & family of long-term guests. Many of our guests that study for shorter or longer periods of time in Amsterdam have family and friends visiting them at some point, whom are looking for quality accommodation in the near proximity. The Student Hotel designates hotel rooms specifically for family and friends. • The flash packer. The tourists keen on making short term visits to cosmopolitan cities for shopping, culture or particular events/festivals, find themselves looking for affordable yet comfortable accommodation in a young, stylish and urban environment.
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Reception and 24 hour security
FACILITIES AND SERVICES
Lounges and library
Game room
INTRODUCING THE STUDENT HOTEL AMSTERDAM
Designated study rooms
FACILITIES AND EXTRA SERVICES ENSURE A CAREFREE STAY AND MODERN
GOOD STUDY RESULTS Everyone gets their own Van Moof bike
The Student Hotel distinguishes itself from traditional student accommodation through a unique Live & Learn concept. Guests and students enjoy meticulously developed facilities for learning, resting and meeting new friends. Which is important if you are starting a new study and don’t know anyone yet. The shared facilities and hotel services are all part of the all-inclusive rates. Our Live & Learn philosophy is present in all the state-of-the-art hotel amenities, such as a fitness centre, library and the study rooms. Safety is ensured with a reception and 24 hour surveillance service. And each guest can get a bike so he or she can get to the city and the university quickly. For breakfast, lunch, dinner or a snack, guests can visit the bar-restaurant.
The available all-inclusive facilities and services of The Student Hotel are:
Bar-restaurant for breakfast, lunch, dinner and snack
• Lobby with reception and 24 hour security • Lounge with tables and chairs where students can relax • A games room with pool tables, table tennis and table football • Restaurant / Bar, open from morning until late evening with varied and affordable meals • Fitness with modern equipment for cardio and strength training and other forms of sport • Library and study rooms conducive to quiet studying • Laundry with washing machines and dryers • A Van Moof bike with covered shelter • 10 MB/second internet (wifi) connection, • Cable television with international channels
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THE STANDARD & EXECUTIVE
The Executive room
Luxury bathroom
The Standard room
Communal kitchen
INTRODUCING THE STUDENT HOTEL AMSTERDAM
THE
STANDARD & EXECUTIVE
The Student Hotel Amsterdam offers guests a choice of different types of rooms. The Standard & Executive rooms are luxuriously furnished. It provides all necessary amenities such as a private bathroom, internet, flat screen TV and study desk. The kitchen is shared with other guests. The Standard: Rooms from 13 m2 Full, modern furnishing with high-quality finish Private luxury bathroom, shower, toilet, washbasin Beds are 120 or 140 cm wide with quality mattress Soft duvets and pillows (linen can be purchased) Desk and chair Closets with ample storage space for clothes and books Modern furniture and full-length mirror Flat screen television with broad selection of international content Individually-adjustable heating Ability to freely decorate Blackout curtains Intercom
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Layout of typical Standard room
The Executive: Rooms from 18 m2 Beds 140 cm wide with quality mattress
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Communal kitchens equipped for clusters of 8 to 13 rooms tastefully furnished and equipped with large refrigerators, freezer with personal compartments, several cookers and microwave ovens and sitting area with TV
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Layout of typical communal kitchen
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THE
The Suite: more space and more private amenities
SUITE
INTRODUCING THE STUDENT HOTEL AMSTERDAM
THE
SUITE
For guests who require more space and privacy, The Student Hotel has created a suite. The Suite is a spacious and fully equipped room. The Suite has a kitchenette, queen sized bed and private bathroom with bath.
Private bathroom
En-suite kitchenette
Advantages of The Suite: • Suites starting from 21 m2 • Luxurious bathroom with private bath, toilet and washbasin • Private kitchenette • 160 cm wide bed with quality mattress • Fully furnished and designed with style • Soft duvets and pillows (linen can be purchased) • Desk and chair • Large closets with plenty of storage space for clothes and books • Modern furniture and full-length mirror • Flat screen television with broad selection of international content • Individually adjustable air conditioning and heating • Blackout curtains • Intercom
Layout of typical Suite Ample storage space
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FRIENDS & FAMILY ROOMS
THE
INTRODUCING THE STUDENT HOTEL AMSTERDAM
THE
FRIENDS & FAMILY ROOMS
The Friends & Family rooms are specifically designed for family and friends of students staying with us for shorter or longer periods of time. The rooms are the ideal solution to their search for quality accommodation in the near proximity. The rooms are also very suitable for PhDs, interns, teachers & professors often coming to town for conferences, research projects, internships or teaching assignments. We provide them with affordable accommodation with the comfort of their own home, a stylish room with a queen size bed, private bathroom, working space and free WiFi.
Advantages of hotel room:
• Rooms from 15 m² • Fully furnished and designed with style • Luxurious bathroom with shower, toilet and washbasin • Beds are 140 or 160 cm wide bed with quality mattress • Soft duvets and pillows • Desk and chair • Large closets with plenty of storage space for clothes and books • Modern furniture and full-length mirror • Flat screen television with broad selection of international content • Individually adjustable air conditioning and heating • Blackout curtains • Intercom • Private bathroom with shower • Ample storage space and flat screen TV
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INTRODUCING THE STUDENT HOTEL AMSTERDAM
HEART OF THE COMMUNITY The heart of every home is the kitchen. That’s where we meet our old and new friends, where you get your coffee and take a break. It’s where we enjoy a meal and have a conversation. Every The Student Hotel therefore includes a unique and high quality on-site Food & Beverage concept called The Kitchen. It is public, so people from surrounding neighbourhoods can also benefit from this Berlin-style bar-restaurant where they can meet, hang-out, eat, work and study from early in the morning till late at night.
• The Kitchen serves breakfast, lunch, dinner and snacks seven days a week. • Guests and students can choose upfront from different meal plan options. These can be added to your monthly service plan and paid online.
• A range of cultural and community activities happen on a weekly basis. It’s the ideal place for showing a movie, throwing a party, giving a presentation or having an informal meeting.
• The Kitchen is developed and managed by Jelle Maijer, founder of De Stadskantine. • Jelle Maijer and his team are specialised in providing healthy, fast and affordable food within an environment in which people immediately feel at home . • The target group and innovative concept provide a unique platform for partners to raise brand awareness and introduce their best and latest products and services.
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INTRODUCING THE STUDENT HOTEL AMSTERDAM
FLEXIBILITY AND THE ONLINE BOOKING
THE EASE OF SAFETY OF
At The Student Hotel, guests can choose and book rooms and suites through our own online reservation system. Certainty ahead of time is ensured.
• The Student Hotel offers contracts from one night up to twelve months. This enables us
SEE FOR YOURSELF HOW YOU CAN BOOK A ROOM IN SIX EASY STEPS ON: WWW.THESTUDENTHOTEL.COM 16 |
to cater to the accommodation requirements of different types of guests. This is particularly advantageous for students with divergent lengths of study programs. • The Student Hotel offers parents, brothers, sisters and friends the possibility to spend the night at the same place as the student himself – and is the only student accommodation provider in the Netherlands to do so. • During the summer months (July/August) the rooms are available for students and teachers of summer schools and exchange programmes, interns and tourists. The online booking system of The Student Hotel enables quick and easy room reservations: • The website provides a very complete picture of what the guest can expect, with detailed description, pictures and references. All this information can also be found on Facebook for each location, where one can become a member of the community and get insights into the activities and background of the other students and visitors. • There is 100% clarity about the rate at the outset, and about what is part of the all-inclusive package. This provides security and trust. • One may book the desired room, make the first payment online, and directly receive a confirmed reservation, thus providing a feeling of full certainty within a few minutes. • After booking, along with the reservation, the student receives a link to a private ‘portal’. This portal is where The Student Hotel shares all the relevant information with the students and parents.
EASE OF ONLINE BOOKING THE
THE STUDENT HOTEL: COMPANY & MODEL
Groningen
COMPANY AND VISION The Student Hotel is a brand and formula by City Living. The formula – all-inclusive student accommodation – enjoys international success.
• In the next few years, City Living will open more than five thousand rooms under the brand Amsterdam Leiden
Enschede
Utrecht
Den Haag Delft
Rotterdam Nijmegen
Tilburg Eindhoven
ednaatseb
Current Student Hotel locations
ednalpeg
Planned Student Hotel locations
Maastricht Luik
bestaande Student Hotel locations geplande Student Hotel locations
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The Student Hotel in university cities across the Netherlands. • In Liège, Belgium, our pilot project opened in 2008 and 100% occupied every September. The Student Hotel Rotterdam opened in 2012 and The Student Hotel The Hague in 2014. • Based on the occupancy, prices and origins of the students, City Living’s product is especially popular amongst international and first-year students. They are willing to pay for the extra quality, services and comfort which City Living offers them. • City Living is the management organisation behind The Student Hotel. City Living is led by a small group of enthusiast professionals with years of experience in real estate development and the hotel and student accommodation businesses. • City Living and partners have already secured five projects through which the first 1,700 beds will be created through 2014. Based on our business plan, we have identified seven new locations with the potential for more than 3,000 beds. • With a high quality product, professional management and solid investors, City Living is a logical partner for universities to develop and manage student accommodation in the quality segment.
THE STUDENT HOTEL: COMPANY & MODEL
MANAGEMENT MODEL City Living is responsible for the management of The Student Hotel brand and locations. City Living is a professional management organisation led by a team with many years of international experience in real estate development, hotel and student accommodation.
• City Living was created by the MacGregor family from Edinburgh. Since 1982 in Great Britain, together with partners, they have developed a portfolio of more than 20,000 rooms. Based on the thirty years of experience in Great Britain and four years of operational experience in Liège, City Living has chosen for a centrally-led organisational model.
• Every location is supported by the operational City Living organisation. This is where fifteen people carry out marketing and distribution, finances and control and operational management. Our online booking system, reservations and other customer services are also supported from the main office.
• The staff at the branch level has operational functions, aimed at the students and guests in house. For each location, a regular staff with one location manager, one assistant manager and three all-round staff members for cleaning and maintenance are available. In addition the cafe restaurant operates with additional hosting staff.
• The development model of The Student Hotel formula is comparable with that of a regular hotel formula. But the duration of the stay of the guests and the type of service expectations differ. This is why a skilled and efficient organisation is sufficient at the branch level. It focuses on the daily routines and looks after hygiene, safety and hospitality at the location.
• During the summer months of July and August with many short hotel stays, an external staff is available for cleaning and reception services.
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EVERYTHING UNDER STUDENT ACCOMMODATION ONE ROOF
ALL-INCLUSIVE
THE STUDENT HOTEL: COMPANY & MODEL
THE STUDENT HOTEL OFFERS VALUE FOR MONEY The Student Hotel is created for international & Dutch guests with stay durations from one night up to one academic year. The Student Hotel provides an attractive alternative in the current market situation in Amsterdam: • Fast-growing number of international students. • Structural qualitative shortage in the Amsterdam student accommodation market. • Decreased investment opportunities limit traditional student accommodation. • Very few experienced and specialised providers of Short Stay and all-inclusive student accommodation. Product and quality level are competitive: • The demand for quality and furnished student accommodation is increasing. • The Student Hotel as a brand and product matches international trends. • Our track record Liège, Rotterdam and Amsterdam show concept popularity amongst international students.
• The all-inclusive prices of The Student Hotel seem higher than the Short Stay supply of social housing corporations. But if the costs and convenience of the facilities are factored in, The Student Hotel provides students a competitive price.
The most international community in the city
fantastic place and amazing design “We stayed here for 4 nights and 5 days and it was all perfect, our room was really clean and the hotel design was very peculiar and young. Staff was very nice and kind. We will surely come back here.” Lorenzo (source: www.tripdvisor.com)
“The facilities are just amazing. New and home energy feeling. I really like loft design. It’s warm and humanity. Young students around so it feels less like traveling alone but in a big family. I went there with my boyfriend and it turned out to be my most favorite hotel.” Ting-yu (source: www.booking.com)
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MORE INFORMATION For more information, a visit to The Student Hotel or an introductory conversation about collaboration, please contact: Frank Uffen frank@thestudenthotel.com T: 020 422 8669 For bookings & reservations visit: www.thestudenthotel.com
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COLOPHON The Student Hotel Jan van Galenstraat 335 1061 AZ Amsterdam The Netherlands T: 020 422 8669 E: info-amsterdam@thestudenthotel.com W: www.thestudenthotel.com/amsterdam Copyright: 2014 City Living