a preview from
the inauguration
THE MOST COMMON SENSE QUESTION, BUT MOST LIKELY THE LAST QUESTION WE’LL ANSWER, IS WHY CREATE A PUBLICATION? THE MORE PRESSING QUESTION, HOWEVER, IS WHY NOT? IT TOOK TWO YEARS FOR US TO THINK UP THE IDEA. I WAS SITTING AT A DINNER INTERVIEWING A STYLIST, UEL WHITE WHO QUICKLY BECAME OUR CREATIVE DIRECTOR, ON A STORY I WANTED TO WRITE ABOUT THE STATE OF MEN’S FASHION. WE WENT BACK AND FORTH ABOUT HOW MEN ARE DOING GREAT THINGS IN FASHION IN EVERY CORNER OF THE COUNTRY. UEL, WHOSE STYLE IS UNMATCHED, TALKED ABOUT THE MEN IN LONDON, NEW YORK AND THE LIKE, AND I TOLD HIM STYLE IS EVERYWHERE…HE PONDERED…THEN I STARTED PONDERING, TOO. FAST FORWARD EIGHT MONTHS AND HERE WE SIT AT “THE INAUGURATION”—THE VERY BEGINNING WHEN THIS PUBLICATION, MUCH MORE THAN A MAGAZINE, TAKES OFFICE WITH THE EXPRESSED INTENTION OF USHERING IN A NEW WAY OF UNDERSTANDING MEN’S STYLE. WE STAND, WITH ALL OF OUR FOLLOWERS, READERS, SUBSCRIBERS, LIKERS, TWEETERS, FB-ERS AND THE LIKE, BEHIND THE PODIUM AT THE HEAD OF THE SARTORIAL CAPITOL HILL, SPEECH PREPARED, OATH TAKEN AND READY TO DELIVER EVERYTHING WE SAID WE WOULD IN THE CAMPAIGN TRAIL. THE STYLE MANUAL IS HERE TO SHOW THAT STYLE, REGARDLESS OF SEASON OR TREND, IS AN INDIVIDUAL SCIENCE. WHAT’S YOURS IS DEFINITELY YOURS. NOTHING AND NO ONE CAN WEAR YOUR STYLE LIKE YOU. WE GIVE YOU THIS MANUAL FOR NO OTHER REASON THAN TO LET YOU SEE YOURSELF IN THESE PAGES. THE DAYS OF MAGAZINES SPOON FEEDING YOU “WHAT’S IN AND WHAT’S OUT” ARE OVER. YOUR SARTORIAL FUNNY BONE WORKS MUCH BETTER THAN THAT. THIS PUBLICATION IS THE TEMPLATE. TWEEK IT, CHANGE IT, TAILOR IT, THEN EMBRACE EVERY BIT OF IT NO MATTER WHO SAYS WHAT. F*CK THE NAY-SAYERS, FORGET THE EYE ROLLERS, WEAR YOUR STYLE PROUDLY. READ THE INSTRUCTIONS CAREFULLY. MJM THE STYLE MANUAL STAFF EDITOR-IN-CHIEF M. Jai Makokha CREATIVE DIRECTOR Uel White CONTRIBUTORS Justin Leveritt Tramaine Townsend Traci Moore Zi Nguyen Cher Kip Lott SPECIAL THANKS TO Wallflower Management Barcadia
FASHION DIRECTOR Landon Simpson DESIGNER Nicolas Hall Jack Williams Calvin Middleton Neki Bosh
contributors
TRAMAINE TOWNSEND tramainetownsend.com
JUSTIN LEVERITT JLeveritt.com
JACK WILLIAMS
KIP LOTT
jackwilliamsphoto.com
kiplottphotography.com
ZI NGUYEN
CALVIN MIDDLETON
facebook.com/calvin.middleton1
zinguyen.com
“I TRAVEL TO FIND MYSELF WITHIN MYSELF. I TAKE PICTURES AND LIVE DREAMS.
“WAKE UP, SLIDE ON DEN“THE MAN IM, WORK, WHO CAN’T SLOW VISUALIZE A JAM, HORSE GALLOPING SLEEP ON A REPEAT.” TOMATO IS AN IDIOT.”
“I LOVE PICTURE MAKING AND THE SEA.”
“I LIKE FILM AND SKATEBOARDING.”
“I’LL HAVE TO THINK ABOUT IT.”
This page featuring LUKAS of Wallflower Management, Dallas, TX Photography by Jack Williams Hair & Make-up by
From top to bottom: AARON wears Angry Birds signature cap from Shops at Target White signature team cap (model’s own) Leather brimmed cap (vintage)
Preview from THE INAUGURATION featuring AARON of Wallflower Management, Dallas, Texas Photography by Justin Leveritt Hair & Make-up by Traci Moore
DIGBY wears striped crew from Gap Necklace from Michael Kors All additional accessories (model’s own) jacket and jersey (vintage)
Preview from THE INAUGURATION featuring DIGBY of Wallflower Management, Dallas, Texas Photography by Zi Nguyen Hair & Make-up by Cher
DIGBY wears all apparel (vintage)
Preview from THE INAUGURATION featuring DOMINIC of Wallflower Management, Dallas, Texas Photography by Tramaine Townsend Hair & Make-up by Traci Moore
DOMINIC wears hoodie, vest, coat, pant, cuff and shoe provided by Relativity Outdoors, Dallas, TX
Understanding the Male Model
Preview from THE INAUGURATION This page featuring CHRISTIAN, MATT, & AARON of Wallflower Management, Dallas, Texas (from l to r) Photography by Justin Leveritt Assistance by Tramaine Townsend Hair & Make-up by Traci Moore
Preview from THE INAUGURATION featuring DIGBY of Wallflower Management, Dallas, Texas Photography by Zi Nguyen Hair & Make-up by Cher
AARON wears pants and shoes (vintage)
Preview from THE INAUGURATION featuring CHRISTIAN and JAQUAN of Wallflower Management, Dallas, Texas (from l to r) Photography by Justin Leveritt Hair & Make-up by Traci Moore OPPOSITE PAGE: CHRISTIAN and JAQUAN both wear jeans by Gap
LUKAS wears blazer from H&M cable knit sweater (vintage), shirt and pants from Gap, shoes and socks by Kenneth Cole
Preview from THE INAUGURATION featuring LUKAS of Wallflower Management, Dallas, Texas Photography by Jack Williams Hair & Make-up by Traci Moore
LUKAS wears shirt from H&M, pant from Gap, shoes by Kenneth Cole and socks (model’s own)
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