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Fast forward eight months and here we sit at “The Inauguration”—the very beginning when this publication, much more than a magazine, takes office with the expressed intention of ushering in a new way of understanding men’s style. We stand, with all of our followers, readers, subscribers, likers,
It took two years for us to think up the idea. I was sitting at a dinner interviewing a stylist, Uel White who quickly became our Creative Director, on a story I wanted to write about the state of men’s fashion. We went back and forth about how men are doing great things in fashion in every corner of the country. Uel, whose style is unmatched, talked about the men in London, New York and the like, and I told him style is everywhere…he pondered…then I started pondering, too.
The most common sense question, but most likely the last question we’ll answer, is why create a publication? The more pressing question, however, is why not?
editor’s letter
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THE STYLE MANUAL STAFF EDITOR-IN-CHIEF M. Jai Makokha CREATIVE DIRECTOR Uel White CONTRIBUTORS Justin Leveritt Tramaine Townsend Traci Moore Zi Nguyen Cher Kip Lott SPECIAL THANKS TO Wallflower Management Barcadia
FASHION DIRECTOR Landon Simpson DESIGNER Nicolas Hall Jack Williams Calvin Middleton Neki Bosh
The Style Manual is here to show that style, regardless of season or trend, is an individual science. What’s yours is definitely yours. Nothing and no one can wear your style like you. We give you this manual to, for no other reason, than to let you see yourself in these pages. The days of magazines spoon feeding you “What’s in and what’s out” are over. Your sartorial funny bone works much better than that. This publication is the template. Tweek it, change it, tailor it, then embrace every bit of it no matter who says what. F*ck the nay-sayers, forget the eye rollers, wear your style proudly. Read the instructions carefully.
tweeters, FB-ers and the like, behind the podium at the head of the sartorial capitol hill, speech prepared, oath taken and ready to deliver everything we said we would in the campaign trail.
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contributors
TRAMAINE TOWNSEND
ZI NGUYEN
JUSTIN LEVERITT
“Wake up, slide on denim, work, slow jam, sleep - Repeat.”
“The man who can’t visualize a horse galloping on a tomato is an idiot.”
“I travel to find myself within myself. I take pictures and live dreams.
All covers photographed by Justin Leveritt.
JACK WILLIAMS
KIP LOTT
CALVIN MIDDLETON
“I’ll have to think about it.”
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“I like film and skateboarding.”
“I love picture making and the sea.”
Photography: Kip Lott Hair & Make-up: Traci Moore Creative Direction: Uel White
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style
urban Our knod toward streetwear. The urban guy “look good feel good” style. He is uber casual with an edge. Hallmarks of his style are the fit and styling— loose pant with simple cuffs and comfort fabrics. Orom wears sweater from H&M pants from ARMY shirt from Wrangler shoes from Converse
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orom jackson TSM: How old are you? OJ: 20 years old TSM: How long have you been modeling? OJ: One week. This is my first shoot (lol). TSM: What are you most excited about in fall 2012 men’s fashion? OJ: I’m looking forward to wearing hats, blazers and nice slacks. TSM: What do you do when you aren’t modeling OJ: I’m a singer/songwriter, and I play guitar. Instagram @Gear4Sky
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grunge The emotional stylish guy. Most would call him dark and mysterious, but inside he is simply experimental. The fashion industry is not in a conservative place right now, therefore grunge shines. Designers are playing with androgony, pushing the limits between men’s styling and otherwise. The grunge guy sits in the gap and does what is chic. Fabian wears graphic T from Rippie Junction, mesh T and cropped T from American Apparel, kilt from Liz Clayborne
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fabian guerrero TSM: How old are you? FG: 24 years old TSM: How long have you been modeling? FG: 2 years. TSM: What are you most excited about in fall 2012 men’s fashion? FG: I’m looking forward to layering, wearing coats and dramatic scarves. I am taking inspiration from Givenchy and Rick Owens. TSM: What do you do when you aren’t modeling FG: I’m a writer. Instagram @the_fabiana
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style
metro man The quintessential uptowner. He is the guy who leans on classic styling but has fun with the combinations. He will rely on basics for his wardbrobe but is willing to experiment with colors, patterns textures to make him stand out. Jerrad wears jacket, button-down and pant from Gap shoes are stylist’s own
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Jerrad ross TSM: How old are you? JR: 24 years old TSM: How long have you been modeling? JR: 1-2 years. TSM: What are you most excited about in fall 2012 men’s fashion? JR: I’m looking forward to wearing more earth tones and warm colors. TSM: What do you do when you aren’t modeling JR: I work. facebook.com/jerrad.ross.3
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eclectic Knows no rules. For every guy who doesn’t fit into a category, eclectic fits. He borrows takes his style cues from every genre and puts this together in a way that is interesting and unexpected. This guy doesn’t see boundaries in fashion, only opportunities. Jamel wears vest from Express, mesh cropped from American Apparel, mini kilt from Nine Bird, leather legging and hat from Gap
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jamel bullock TSM: How old are you? JB: 19 years old TSM: How long have you been modeling? JB: 2 years. TSM: What are you most excited about in fall 2012 men’s fashion? JB: I’m looking forward to somber tones. I’m inspired by Rick Owens and Philip Lim’s fall collections. TSM: What do you do when you aren’t modeling JB: I’m a menswear designer. Instagram @Flickvoyagerllc
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Gameboy featuring DIGBY of Wallflower Management, Dallas, Texas Photography by Zi Nguyen Hair & Make-up by Cher and Traci Moore Creative Direction by Uel White Fashion Direction by Landon Simpson
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shirt and pants by Nike cropped vest from Urban Outfitters
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Photography by Zi Nguyen Make-up by Cher Set design by Landon Simpson
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jacket, shorts and shoes by Nike t-shirt and black shorts by Adidas tank by Matrimony
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jacket by marni button-up and body armor from Gap socks from Nike shoes by Y-3
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sweatpants and shorts by Nike socks from Urban Outfitters hat and shoes from Shops at Target
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striped t-shirt from Gap vintage NBA jersey camo-jacket from ARMY surplus jewelry by Michael Kors
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Head Games featuring JAQUAN, CHRISTIAN, & AARON of Wallflower Management, Dallas, Texas Photography by Justin Leveritt Photography Assistance by Tramaine Townsend Hair & Make-up by Traci Moore Creative Direction by Uel White Fashion Direction by Landon Simpson
Opposite page hat from Merona and scarf from Volcom
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orange beanie from Carhartt black beanie from DC navy beanie from Denver Broncos royal beanie from vintage
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black cap from Shops at Target white from Ross Stores, and black leather cap from H&M
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coat by Columbia patterned vest, pants, shoes, shell hooded jacket from Relativity Outdoors
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Cold War featuring DOMINIC of Wallflower Management, Dallas, Texas Photography by Tramaine Townsend Hair & Make-up by Traci Moore Creative Direction by Uel White Fashion Direction by Landon Simpson
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jacket by Columbia and boots by Bedltsu from Relativity Outdoors, Dallas, Texas, white fur from Buffalo Exchange, and pants by Zara.
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The Slim Man featuring ISAAC & AARON of Wallflower Management, Dallas, Texas Creative Direction by Uel White Fashion Direction by Landon Simpson
THE MANUAL MAN PHOTOGRAHER: JUSTIN LEVERITT HAIR/MAKE-UP ARTIST: TRACI MOORE PHOTOGRAPHY ASSISTANT: TRAMAINE TOWNSEND
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legging by Silence + Noice boot by Doc Marten THE INAUGURATION | READTHEINSTRUCTIONSCAREFULLY.COM
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tuxedo legging by Bebe boot by No Boundaries
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The Athletic Man featuring CODY of Wallflower Management, Dallas, Texas Creative Direction by Uel White Fashion Direction by Landon Simpson
THE MANUAL MAN PHOTOGRAHER: JUSTIN LEVERITT HAIR/MAKE-UP ARTIST: TRACI MOORE PHOTOGRAPHY ASSISTANT: TRAMAINE TOWNSEND
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sweater from Gap short by Danskin shoe by Reebok
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The Ethnic Man featuring JAQUAN and CHRISTIAN of Wallflower Management, Dallas, Texas Creative Direction by Uel White Fashion Direction by Landon Simpson
THE MANUAL MAN PHOTOGRAHER: JUSTIN LEVERITT HAIR/MAKE-UP ARTIST: TRACI MOORE PHOTOGRAPHY ASSISTANT: TRAMAINE TOWNSEND
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jean by Silence + Noise
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jean by Silence+Noise briefs by Gap
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The Eccentric Man featuring MATT of Wallflower Management, Dallas, Texas Creative Direction by Uel White Fashion Direction by Landon Simpson
THE MANUAL MAN PHOTOGRAHER: JUSTIN LEVERITT HAIR/MAKE-UP ARTIST: TRACI MOORE PHOTOGRAPHY ASSISTANT: TRAMAINE TOWNSEND
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necklace from Metro Park quilt by Jacqueline Ferrar sandal from Aldo
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Let There Be Color featuring LUKAS of Wallflower Management, Dallas, Texas Photography by Jack Williams Hair & Make-up by Traci Moore Creative Direction by Uel White Fashion Direction by Landon Simpson
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This and previous page shirt and hat by H&M pant by Versace sock by Nautica shoe by Bostonian
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shirt by Express
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blazer by Zara shirt from Express pant by H&M sock by Van Hausen shoe by Bostonian
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LUKAS wears jacket by Zara, shirt by Express, pant by Gap, sock by Van Hausen, and shoe by Bostonian. Next page:
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shirt from Express pant from Gap eyewear stylist’s own
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shirt by Versace sweater by Calvin Klein blazer by H&M sock by Van Hausen shoe from Banana Republic
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shirt by Zara pant by H&M shoe from Banana Republic
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shirt by Express pant by Gap coat by H&M shoe by Bostonian
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Full Potential featuring ISAAC of Wallflower Management, Dallas, Texas Photography by Tramaine Townsend Hair & Make-up by Traci Moore Creative Direction by Uel White Fashion Direction by Landon Simpson
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shirt by Gap vintage cropped sweatshirt trouser from Indigo 1745, Dallas, TX sandal by Aldo
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tank from Urban Outfitters cardigan from H&M blazer from Indigo 1745 trouser from Gap loafer from Aldo
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sweater and vest by Marni necklace by H&M shirt (tied around waist) by H&M pant from Indigo 1745 shoe by Aldo
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cape from Gap bolero from Indigo 1745 tee from Gap pant from Indigo 1745 socks from Urban Outfitters boot is stylist’s own
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turtleneck from American Apparel woven top and pant from Indigo 1745 necklace from H&M socks from Urban Outfitters
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