The Stylist Handbook

TheStylistHandbook.com Devon Poer Editor in Chief

Daryl Henderson Design & Photography Director Kenn Henman Public Relations Director aLine Media Liz Bretz Art Director Yvette Melara Video Editor Editors Audrey Forrest, Emily Tillery, Laurie Brucker, Melissa Cabana, Rose Poer, Rachel Lowenstein Beauty Editors Aubrey Loots, Studio DNA Cristina Romeo, Polaris Cosmetics Photographers Adam Taylor, Adam Larky, Daryl Henderson, Mallory Morrison, Patrick Botz-Forbes Writers Andrea Stang, Asal Shah, Aubrey Loots, Doug Greenburg, Jennifer Lezan, Katie Weaver, Michelle Williamson, Nichole Johnson, Schatzie Miller, Taryn Hipwell Committee Aubrey Loots, Barbara Bowman, Brook Evans, Candice Caldwell, Colin F. Megaro, Cristina Romeo, Danny LeClair, David Poer, Eduardo Citrinblum, Efren Beltran, Emily Tillery, Geoff Poer, Katie Weaver, Kenn Henman, Linda McLeer, Liz Bretz, Laurie Brucker, Mackenzie Thiry, Mallory Morrison, Mark Willingham, Melissa Cabana, Paige Padgett, Rachel Meis, Rose Poer © 2011 The Stylist Handbook / All Rights Reserved Los Angeles, CA No part of The Stylist Handbook may be reproduced in any form or by any means without prior written consent from the publishers. For permissions requests please call 310-658-9000 or email info@thestylisthandbook.com.

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major editorial coverage red carpet & special events celebrity & product placement viral & social media campaigns stylists are welcome to pull for their clients 560 S. Main Street, Suite 7W Los Angeles, CA 90013 213.624.0204

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42

12

34

24

20

TSH V.3 CONTENT 8 column: CERTIFIED STYLIST

BILLIONARIE MAFIA :designer 60

12 fashion: WITHIN A DREAM

IZMAYLOVA :designer 64

20 feature: DULCE CANDY 24 feature: RANDALL CHRISTENSEN

TIMMY WOODS :designer 66 MOODS OF NORWAY :designer 68

28 feature: MARGARET SPENCER

SUSS :designer 70

32 column: WARDROBE STORAGE

MATISSE :designer 73

34 feature: JANELLE ORTIZ

KD LUXE :designer 76

38 feature: UNA

CIVIC DUTY :designer 79

42 fashion: LEBA VERDE

SCHOODIE :designer 82

50 ecofash: IT’S A GREEN, GREEN WORLD 54 location: INFINITE STUDIO 56 feature: MELANIE MILLS 58 column: VITAL FASHION PR

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ALIENOLOGY :designer 85 ART MEETS FASHION :events 87 RELEASE PARTY :events 88 SHOWROOMS :directory 90

Letter...

from the publishers

Fashion is a labor of love and the best way to describe the work that blankets the pages of this magazine.

We all love what we do and it shows on every inch of this magazine. Fashion is never just about a handbag, piece of jewelry or any single garment. It’s a deep facination, a social temperature, and an eye for style.

Everyone in this world deserves to pursue a dream and realize they can make a difference through that dream. If we take a look in the mirror a little more often with smiles on our faces, love in our hearts and pride in our eyes - then we will really change the world.

In this issue of The Stylist Handbook, we feature those who are making a name for themselves and inspiring others to do the same. We provide insight into proper education for a successful styling career (pg. 8).

Photographer Mallory Morrison painted the pages (pg. 12) with waves of angelic models in her dreamy underwater world. Cover girl Dulce Candy (pg. 20) shows us the Internet is our new talent database and YouTube is behind the phenomenon. We find out just how much passion, blood, sweat and tears goes into the life an Emmy award winning costume designer Randall Christensen (pg. 24).

Not to mention her charm, beauty and amazing drive!

Then, photographer Daryl Henderson get trashy with ecoStylist Taryn Hipwell and her up-cycled world of eco-fashion with street artist Leba (pg. 42).

Devon Poer and Daryl Henderson Co-Publishers

CONTRIBUTORS Liz Bretz - Art Director

Kenn Henman - Director of PR

A woman of many layers, Liz is kerning her way through the graphic design world leaving many in wonder and inspired by her work and spirit.

LA Fashion’s hottest leading man, Kenn is the Sergent to his aLine media platoon of fashion and beauty mavens.

Mallory Morrison - Photographer

Aubrey Loots - Beauty Editor

As graceful as a mermaid, Mallory dazzles us with her under the sea adventures and takes photography to a whole new depth and art form.

The sharpest scissor’s from Hollywood to Santa Monica. Aubrey takes his irons globally creating hair art on runways, editorials, and workshops.

COLUMN Education

written by DEVON POER

PHOTO / DARYL HENDERSON

W

hat is considered formal training these days for a fashion stylist? A degree, a technical certification, work experience, perhaps an internship… The question of formal training becomes even more complex in the intensely competitive career of styling. A pressing question for aspiring stylists is which programs and training will more lucrative towards becoming a certified fashion stylist? This question prompted me to begin thinking about how exactly such a creative field can properly certify and educate stylists.

First, it is important to discuss what is available in the field and what steps stylists you need to take to be successful in your specialities. The expansive disciplines within styling creates a wide variety of job opportunities. There are those who work specifically in the media as fashion stylists who are essentially “fashion editors,” such as myself. A speciality know as “editorial styling”, which is a stylist whose focus is on creating imagery for publishing and marketing, whether it is a magazine, website or even a designer’s look book.

Furthermore, those images in the look book are the same ones you might see on a blog. This notion of styling being integral to branding

v.3 TSH 8

also brings in the relationship of advertising.

The stylist who works predominantly in the advertising sector can be referred to as as “lifestyle styling.” These stylists are those who might styling a movie poster, billboard ad, or TV/Online commercial.

Then, there is the entertainment industry, which consists of “celebrity styling” and “costume designers.”Also, they are those who manage the wardrobe on set, and refered to as the “wardrobe department.”

Would the film industry really have evolved into what modern film is without Edith Head’s iconic costuming for motion pictures?

Then, last but certainly not least, is the “image consultant” or “wardrobe stylist.” These men and women are the ones out there with the everyday person making a difference in their lives by empowering them to have more confidence in their daily wardrobe.

By distinguishing these subcategories within the styling industry we can now address the original question, what qualifies as formal training for styling?

First, if you figure out which discipline you want to be in, then you can cultivate your educational experience a bit more distinctly. If you are unsure which path you want to take and your inclinations toward a career in styling are still developing, then your road to discovery has just begun. As with any career choice, no single person can decide what is best for you; it is a matter of self-discovery and organic growth. This is where education and internships can help cultivate your passions into a full-fledged career. You have to follow your heart!

“...there is no official

‘certification’ for fashion stylists, like that of an image consultants”

First, many state and private universities offer fashion undergraduate programs; many however offer two options fashion design and fashion marketing. For any fashion professional, and especially stylists, it is extremely important to be knowledgable in both. Secondly, schools such as New York’s Fashion Institute of Technology, have three distinct programs that I favor, fabric styling, visual presentation & exhibition design, and advertising &

v.3 TSH 9

marketing communications. Each is still very specific to job titles, however once you read the descriptions it will be easy to make the judgment call for yourself. As a journalist, my advice to those who want to be an editorial stylist and work in fashion journalism, take the advertising and marketing communications program and fabric styling as well. I also recommend getting a degree or minor in journalism. If your going to be freelance, having a general knowledge of business, photography and media design will help provide you with necessary tools for a successful career.

Now, for those who wish to be on the west coast, there is Fashion Institute of Design & Merchandising, which has locations in Los Angeles, Orange County and San Diego. They have many programs that benefit training towards becoming a fashion stylist. For example, the fileld of visual communication really falls under the world of retail and exhibition design, which can take you further into set design for Film/TV and interior design as well as fashion styling and editorial basics.

Furthermore, there is also the Art Institute, which has locations all over the United States, which offer two programs one in fashion design and the other is fashion management. Also, there is the Academy of Design and Technology, which also gives students unique opportunities to work with students in other disciplines within art-related fields at the insitiutions. The relationship-oriented focus at these trade schools gives students realworld experiences on team projects, an integral part of the business process in post-graduate life.

Realistically, you need the basic knowledge you gain from college courses and then its up to you to take your career to the next level by graining hands on experience to be an independent fashion stylist. Furthermore, programs like merchandising, like FIDM’s Merchandise Marketing teaches you how to effectively communicate with the consumer through trend forecasting. For example, I started my career path by doing visual styling for retail stores such as Macy’s, Wet Seal, Banana Republic and independent Boutiques. It provided me with a lot of the hands on styling lessons that I now use everyday.

v.3 TSH 10

The next step to being a strong editorial or lifestyle stylist is to get lots of studio and photo shoot time. This can be accomplished in many ways.

Workshops offer the opportunity to walk on set and get your hands dirty while also providing you with portfolio images to add to your book. I recommend the School of Style, www.theschoolofstyle.com and Photo Styling Workshops Online, www. photostylingworkshop.com.

Internships and assisting are a great way to build your talent, skills and portfolio as well. It is important to take as many opportunities as you can get; learning new skills and meeting new people will only help your career!

To wrap it up, there is no official “certification” for fashion stylists, like that of an image consultant.

(AICI Cerification, www.aici.org/Certification/ Certification.htm). However, there are multiple undergraduate programs at accredited colleges throughout the United States. I didn’t even touch on the rest of the WORLD that educates fashion and wardrobe stylists. I recommend getting out of the country to further your studies as a fashion stylist.

I took my first real fashion styling and journalism courses in London, England, a renowned fashion capital. You get so much out of experiencing first hand the style culture of a capital fashion city which will help you distinguish and develop your “eye for style.”

Also, check The Stylist Handbook, www. thestylisthandbook.com and our official blog The Fashion Journalist, www.thefashionjournalist.com for more educational information.

Good luck toward becoming a fashion stylist!

THE

FASHION JOURNALIST Fashion journalism is an umbrella term used to describe all aspects of published fashion media. It includes fashion writers, fashion critics or fashion reporters. The most obvious examples of fashion journalism are the fashion features in magazines and, the term also includes books about fashion, fashion related reports, as well as online fashion magazines, and blogs.

The work of a fashion journalist can be quite varied. Typical work includes writing or editing articles, or helping to formulate and style a fashion shoot. A fashion journalist typically spends a lot of time researching, writing, coordinating and communicating. It is essential that he or she has good contacts with people in the fashion industry, including photographers, designers, stylists, and public relations specialists.

Fashion journalists are either employed full time by a publication or are employed on a freelance basis.

www.TheFashionJournalist.com ...the OFFICIAL blog of The Stylist Handbook

Purchase a printed copy of magazine at TheStylistHandbook.com!

mallory morrison devon poer models iara mandyn. karin giron makeup alice coloriti assistants liz bretz. shiloh strong. sam zachrich photography stylist

sponsored by fathom films

Dress by Maria Bianca Nero, scarf by Suss, socks

by K. Bell, necklace by Pame Design and earrings by Heather Hyde

v.3 TSH 13

Opposite page: dress by Maria Bianca Nero, fur

by Spirit Hoods, earrings by LaShan. This page: Dress by Maria Bianca Nero, jewelry by Linda Rose.

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v.3 TSH 16

Dress from FlirtCatalog.com, necklace by Heather Hyde, earrings by Linda Rose.

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This page: Dress from FlirtCatalog.com, jewelry by Linda Rose.

Opposite page: necklace by LaShan

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FEATURE Fashion / Beauty

DULCE Candy written by DEVON POER

A

fashion and beauty icon, mother and business woman, are just a few of the titles used to describe online sensation Dulce Candy. With the constant transformation of the digital world, ladies like Dulce are giving the name “celebrity” a run for their money. In 2008, Dulce turned on the camera, hit record and began talking about nothing other than girl stuff. Uploading the video to YouTube she had no idea or expectations of what her future would hold. Her story is quite admirable, at 18 years old Dulce impulsively enlisted in the Army. In an attempt to gain back her femininity from the androgyny of the army uniform, Dulce took to the internet and consequently became the senation we now know as Dulce Candy. Fast track to 2011, Dulce has catapulted to become one of the top fashion and beauty icons in the social media generation with over 85 million views on YouTube and counting.

The surf of the internet has rolled in a new tide, the phenomenon now known as fashion and beauty “haulers.”

photography Daryl Henderson fashion stylist Devon Poer makeup & hair Natasha Scher assistant Jonathan Mason wardrobe aLine media

v.3 TSH 21

Previous page: Dark turquoise gown by Tony Bowls, jewelry by Linda Rose Vintage. This page: Orange dress by Dina Bar-el and jewelry by Manjusha.

Q&A Q: What is it that you do?

A: I get that question a lot and it’s been actually a little hard for me to answer because I wasn’t sure what you call someone who makes beauty and makeup videos on Youtube. The actual title is a “hauler,” on the other hand, I do describe myself as a fashion blogger, and it’s just easier.

Q: When did this all start?

A: I started my YouTube channel a few years back because it became an outlet for me when I was in the Army. Making videos and talking about makeup, beauty, and fashion was a great way for me to get away from the stress the military can bring. I always looked forward to coming home from work and taking off my uniform to talk about makeup.

Q: What is your beauty philosophy?

A: I provide a lot of beauty and makeup tips, but in between all of that I most importantly try to bring a lot of confidence to them. Growing up my confidence level wasn’t like it is today. It was in fact very low, so to me true beauty comes when you start to love yourself first. I don’t like posting personal problems or anything that has to do with my family or friends.

Even something simple like having a bad day won’t go up on my blog because that’s negative energy that I don’t want my readers to feel.

Q: Who are your followers?

A: The people who read my blog and watch my YouTube videos come from all over the world, which is a pretty amazing thing. They are mostly teens and young women who have the same obsession that I have with beauty and fashion. My viewers and readers are honestly the sweetest and most supportive people out there. They have helped me out so much and I’m blessed to have them.

Q: Who and where does your inspiration come from?

A: My mother has been my biggest inspiration since I can even remember. She’s always very classy and loves fashion just as much as I do. Other that that, I look at other fashion bloggers or magazines for a daily dose of inspiration.

Q: Why did you enlist into the Army?

A: I woke up one morning reflecting on my life. I was working full time at a retail hobby store for minimum wage and could not afford to go to college even part time. That same morning, I went to the recruiting office in my hometown and told the SSG that I wanted to enlist active duty and leave as soon as possible. I wasn’t happy with my life so I wanted to do something that would change my life forever.

This was a spur of the moment decision that I will never regret.

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FEATURE Costume Designer

Randall Christensen written by DEVON POER & DARYL HENDERSON

I

nspirational is just one of the many words we would use to describe costume designer Randall Christensen. Miracle worker seems more appropriate for this man. Especially considering what he can do in just four days time, or better yet what he can design in 30 minutes or less. Sounds like an episode of “Project Runway.”

ABC / ADAM TAYLOR

Many of us think about it, some of us experience it, but women (and some men) all over the world are talking about the costumes on Dancing with the Stars. One might wonder, “How do they do that!” Are those costumes already made? Do they make them weeks in advance? How does it work? Lead costume designer and Emmy award winner Randall Christensen clears the stage about what really goes on behind the curtain of the ballroom spectacular that is Dancing with the Stars!

Randall began his career on the dance floor; a dancer himself, there was a need for gowns for his dancers and students. Randall thought, “well how hard can it be” and then one day he picked up some fabric and scissors and started designing. With no formal education and limited resources, Randall draped his way to Hollywood. He was living in Arizona at the time and had just worked on costumes for Jennifer Lopez’s latest movie, when a season one performer from DWTS recommended Randall.

Much to his delight, Randall took the position and feels it was the best and hardest season he has ever experienced. Many long days and nights he worked his magic, which consequently landed him an Emmy win, and the best moment of his career.

v.3 TSH 25

Q&A Q: When did you decide you wanted to be a costume designer?

A: Actually, I think the decision just kind of evolved and all of a sudden one day I realized I was designing. I was a competitive ballroom dancer, just like the kids on dancing with the stars, the pro stars. And there was just a need for costumes for my students and pro partners, so I figured, how hard could it be?

Q: So how did it really all start for you?

A: Well, we had a costume designer that was working for the studio I was working in, and I didn’t like the caliber of the costumes that I wanted my pro partners to have. There were no patterns in the early eighties; there was no information for ballroom dance costumes. So, I just pretty much learned how to drape very patient women, who would stand there for hours with a piece of fabric. I would just drape the fabric, pin it, take it apart, lay it down on butcher’s paper and cut.

Q: Where did you receive your training?

A: I never had formal training, I knew what I wanted and I would manipulate the fabric to do it. The great thing about that was that I could make my own rules. I didn’t have to worry about breaking rules, just making them up.

v.3 TSH 26

Q: What is a typical day like on set?

A: I get there by 8:30-9:00 and just hang on for the ride until it’s done at night. Typically, my week starts the minute the show is over on Tuesday night. I get about 15 to 20 minutes with each couple to nail the look. There is a tense conversation to get the dancer to communicate the storyline he/she wants to tell. I try to translate what the costume is going to look like. I design very abstractly so that it gives them the general silhouette of what they are going to be wearing, but it also gives me a lot of room for interpretation.

Q: What advice can you give to those wanting to be a costume designer in the entertainment world?

A: I think there are a few things... Don’t be afraid to get your hands dirty and learn what you’re asking your seamstresses to do. Absolutely study design, study fashion, look at all the movies that you can possibly because you’re going to be tapped into all of these obscure images that you need to put down on paper that aren’t related to today’s fashion and movies. One thing that my father told all of his kid’s years ago, and I tell parents this all the time now. Dream big and don’t be afraid to work really hard because you can achieve anything you want, if you’re willing to work hard for it.

ABC / ADAM LARKEY

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FEATURE Wardrobe Stylist

Margaret Spencer

written by KATIE WEAVER

I

n 2007 Margaret Spencer created the Holobi D.R.E.S. System and realized her dreams as well as her ability to show that every body shape is a precious gem and deserves to be shown beautifully.

Diamond, Ruby, Emerald and Sapphire, is designed as a formula to assist Holobi Stylists in teaching people how to dress for their body shape and maximize their wardrobes to the fullest. “It’s time to accept ourselves with all of our imperfections and strive to be our personal best” is a statement by Margaret that best exemplifies the philosophy behind her two day training course available for stylists. During the course you will learn the four gem body shapes, how to utilize each individual’s skin, hair and eye color to develop a true color profile. Furthermore, how to utilize different styles of clothing within each gem shape to assist your clients with choosing their unique fashion style.

As a D.R.E.S. certified stylist you are there to sort through your client’s current wardrobe to see if they are prepared for lives little occasions. Closet organization is an essential part of a complete wardrobe; the D.R.E.S. stylist must first learn how to properly sort through and organize their clients’ closet. The system also teaches that fitting your client to a gem shape allows you to show off their beautiful assets; creating balance, a great fit and fabrics that are perfect according to each individual. Margaret stresses, “balance is the key to beauty” and she has truly developed a unique system that any level wardrobe stylist has the possibility to gain insight from. Become a source of empowerment and inspiration to others.

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become a stylist TM

diamond

ruby

emerald sapphire

the art of personal styling!

Are you are a fashion enthusiast and passionate about helping others? Becoming a Certified DRES Stylist and Independent Holobi Consultant could be the career for you! Learn the science behind the art of personal styling through our exclusive DRES Stylist training courses. You’ll learn how to conduct client consultations and you’ll get ongoing support to help you build a successful consulting business.

day 1

day 2

day 3

DRES Stylist Course $650/$550 *Early registration

DRES Color Course $650/$550 *Early registration

DRES Facial Course & More Services $650/$550 *Early registration

*Three weeks prior to training date.

*Three weeks prior to training date.

*Three weeks prior to training date.

Learn to: • Create a client profile • Perform body shape analysis • Organize and edit a wardrobe • Conduct a personal shop • Market your business

Learn to: • Use color theory • Conduct color analysis • Define a personal color profile • Create a color palette • Market your business

Training Includes: • Full-day training 9AM – 6PM • 35-page training manual • Forms & marketing materials • Exclusive DRES Tools • Review of fieldwork

Training Includes: • Full-day training 9AM – 6PM • 20-page training manual insert • Forms and marketing materials • Your own color analysis • Review of fieldwork

Learn to: • Conduct facial analysis • Style for different facial shapes • Create a Photo StyleLog • Style for special occasions • Style for travel & packing • Style using accessories • Market your business

Color Analysis System (optional): Professional Color Selection System, 4-Fan Set, $500 (with registration.)

Training Includes: • Full-day training 9AM – 6PM • 20-page training manual insert • Forms and marketing materials • More exclusive DRES Tools • Review of fieldwork

reserve your spot!

MEMBERSHIP BENEFITS $30 Monthly

• 40% off all wardrobe tools • Personal web page, portfolio, blog • Marketing materials and client forms • Leads, team meetings & ongoing support • Use of our trademarks • Shopping discounts from our partners

Contact us for dates and locations.

Space is limited for small class size. www.holobi.com 425-286-6190 Bring out your brillance!

TM

© Copyright Holobi, LLC 2011 (0311)

8.5x11Ad0311.indd 1

3/6/11 3:13:47 PM

Q&A

Margaret Spencer cont...

Q: receive

What

education/training prior

to

beginning

did

you Holobi?

A: I attended beauty school as a teen to become a makeup artist, then after high school, I decided to attend the Art Institute of Seattle to study Fashion Illustration and Visual Communications. My education in design and background in art has been of great value to me in developing the DRES System. During my time in beauty school I studied color analysis, however I took additional training a few years back from Cynthia Skari who was a pioneer in the development of the original Color Analysis system in the 70’s.

Q: You began Holobi in 2007 but prior to that you founded two separate companies, the Spencer Design Group and the Bethany Village Artists. What inspired you to change your career path from focusing on Graphic Design and Art, to fashion and wardrobe?

A: I have always been someone with a fashion obsession, artistic eye and entrepreneur drive. My challenge was finding a way to combine all of them. When I owned my art school, Bethany Village Artists, a woman came into my store one day and commented on what a wonderful concept the school and ‘drop-in’ art area was. She said to me “This must be a dream come true for you!” It was at that moment that I realized that I was in the wrong business and took a year off to do some soul searching. What came of that year was Holobi. Helping others live a complete life, look and feel brilliant and reach their personal potential is my authentic dream come true.

v.3 TSH 30

Q: you

The

basis

of

Holobi

is

system

the

are

the

main

aspects

A:

The

DRES

System

includes

our...

body

facial

shapes;

gem

system.

that

created,

Trademarked

DRES

a

of

this

and

What system?

Diamond, Emerald, Ruby, Sapphire; all Math-based formulas for profiling the body shape, facial shapes and proportions. Five Fashion Styles; Classic, Chic, Romantic, Ethnic, Dramatic. Three-step Process; Profile, Organize, Shop and detailed consulting forms. Exclusive DRES Tools; Holobi StyleGuide, StyleGuide Inserts, StyleLog and StyleTabs and DRES Book on-line personalize wardrobe manager.

Q: How did you develop the DRES system?

A: Developing the DRES System started with the body shapes. D.R.E.S. System — which stands for

Diamond,

Ruby,

Emerald

and

Sapphire,

using the jewels to represent a woman’s figure and

instill

self-worth

and

body

acceptance.

This is a subject close to my heart as I have two teenage daughters who have very different body shapes, yet are both beautiful in their own right.

Next, I developed our exclusive DRES Tools that we use in private Personal Styling appointments to offer the best solutions for our clients to managing their wardrobes. After that we opened the DRES Stylist Academy so we could share this proven system of styling with others. Drawing on my background in consulting, design, art and business, I built a process of styling that would not only make it simpler for the client to understand, and it makes learning how to become a Personal Stylist even easier as well. It’s truly the most professional system around.

Q:

Why

should

your

two-day

could

one

an

aspiring

training

expect

from

stylist

attend

course,

what

the

course?

A: Aspiring wardrobe stylists should take our training because not only do we offer a well planned out, hands-on training program that will show students how to provide styling services, we also offer ongoing support and complete business solutions with personal web page, client forms, marketing materials, and access to professional styling tools.

This has been such a successful course, that we have decided to offer an optional third day training to our program at the request of the students. We offer training courses in OR, WA, CA, DC, IL, AZ, KY, and SC. Check our website at www.holobi. com for dates. You can get started consulting right after you complete your fieldwork on a test client!

To get started just request information from our site and a phone interview will be set up for you.

v.3 TSH 31

COLUMN Care & Storage

Wardrobe Storage written by DOUG GREENBERG

Always make sure garments are properly cleaned prior to storing them for an extended period of time. Even if the garment looks clean, if it has been worn it may have bacteria and or body oils that will damage the fabric if left untreated for several months. You should always remove your dry cleaner’s clear plastic bags immediately as these bags trap gasses that can cause discolorations and don’t allow the garment to breathe properly.

Purchase and use the proper storage supplies. Acid-free tissue, breathable garment bags and canvas boxes are inexpensive and vital to maintaing a garment’s pristine condition. Boot trees and toe shapers for footwear and appropriate hangers are also highly recommended.

Proper storage conditions and ventilation is essential. Garmnets should not be subjected to dust, sunlight, humity or drastic changes in temperature, so basements and attics are not recommended in most cases. Proper spaces between garments must also be taken into account - never crowd garments into a small area in the back of the closet because they need to breathe. Be extra care cautious when storing leather and suede as these fabrics can bleed into one another - use acide-free tissue to separate these garments. Never store furs at home as they must be stored properly in approciate conditions.

Fold all knits with acid-free tissue to avoid creasing the individual fibers and place them in a breathable box with the heaviest ones on the bottom. Material damaging insects such as moths will be attracted to cashmere and other natural fibers, especially if bacteria are present. Placing cedar and lavender schets in the boxes works as a deterrent and is far more pleasant than moth balls.

However, the sachets often contain oils so be cautious to avoid direct contact between the sachets and garments. Heavily beaded garments should also be folded with tissue and not hung in most cases.

Hanging garments require proper hangers and breathable garment bags.

Hanger selection should take into account the type of garment and its weight. Heavy garments such as winter coats should be stored on strong, padded hangers. In mose cases, pants and slacks should be hung from the hem or cuffs to avoid creasing. Take advantage of a garment’s support straps or loops to avoid stretching.

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Proper handling and maintenance of your off-season garments is critical as it can extend the life of certain pieces by several years. Therefore, the wardrobe experts at Garde Robe created this introductory summary to help you.

Visit www.garderobonline.com or call (212) 255-3163

Named “Best Secret Service” by New York magazine, Garde Robe is the first and only luxury wardrobe storage and valet service. Ideal for city residents with extensive clothing and footwear collections and/or inadequate closet space, Garde Robe provides climate-controlled

luxury storage for off-season or infrequently worn clothing, shoes and accessories, professional photography and online wardrobe catalogs, complimentary same-day pick up and delivery, luggage-packing and shipping services, and more.

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FEATURE Actor / Celebrity

Janelle Ortiz written by DEVON POER

N

photography Daryl Henderson fashion stylist Devon Poer hair stylist Aubrey Loots makeup Cristina Romeo

ot every girl who goes out for an audition gets their big break after the second audition.

However, not every girl is Janelle Ortiz, this Downey, California native took a chance and didn’t just get lucky she was born to be an actress. Janelle took the spotlight in Disney’s movie “Prom”, where she plays Ali Gomez.

Who with her group of girlfriends are obsessed with prom. We sat down with Janelle to take some pictures, and chat about her rising career.

v.3 TSH 35

Q&A Q: This is your first movie, how did you break into the industry?

A: When I initially wanted to become an actress, I trained for a year and a half before I started cultivating relationships and meeting casting directors. Once I felt comfortable with my acting skills, I started going out on auditions. “PROM” was my second audition ever, and out of 1,500 girls, I ended up booking the role.

Q: What do you enjoy most about acting?

A: I love being able to authentically portray characters with different personality traits from my own. When I’m having a rough day, it’s very therapeutic to be able to get out of my head for a couple of hours and become someone else.

Q: Why does fashion play such a big role in your profession?

A: Fashion plays an important part in the entertainment industry because not only do we need to play the part…we also have to look it.

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Q: How do you prepare for a red carpet event?

A: The night before, I try to remain as relaxed as possible, so I enjoy going to Bikram yoga. The day of the red carpet, I love sleeping in and listening to my “Laid Back” playlist on iTunes while I’m getting ready.

Q: Who are some of your favorite designers?

A: Jean Paul Gaultier, Thierry Mugler, Stacey Bendet’s Alice & Olivia line, and April Mun’s Stella & Jamie line.

I also enjoy polished looks from Oscar de la Renta and Zac Posen. On a more casual level, I’m a fan of Armani Exchange, Lucky Brand and Free People.

Wardrobe Credits: Previous page: dress by Tony Bowls, grey blazer by Dear Creatures, vintage earrings by Linda Rose, purse Kao Pao Shu and shoes Linda Rose.

This page: black jacket by Nicole Milller, earrings Linda Rose.

FEATURE Musicians

photography Daryl Henderson fashion stylist & writer Devon Poer hair stylist Aubrey Loots makeup Klara Harutyunyan

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U N A No two styling gigs are ever the same, especially when working with musicians. In the world of the fashion stylist your job is to translate your clients visual self expression, as they see it and how they want the world to see it. Using clothing is really about creating a beautiful relationship between the artists and their image.

Jennifer: black coat by Carilyn Vaile, antique white blouse

by Urban 1972. Richard: blazer by Alkemy. Eddie: Urban 1972 cream sweater, jeans by Ever.

Recreating the band UNA for their up-coming album release was a fantastic opportunity to collaborate with an eclectic, merry band of artistsans. The adventure started just east of downtown Los Angeles and ended at the airport in Fullerton, Orange County, CA. Keyboardist, Richard Larsen, has a love for collecting vintage items and had a clear vision from the 1950’s he was looking to recreate for his band’s newest collaboration.

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JennIfer: Dress by Stop Staring!, hat by Arianne Millinery, necklace & bracelets by Linda Rose Vintage.

Opposite page: headband Linda Rose, gold top by Monique Leshman, pants by Carilyn Vaile.

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Richard: pull over, hat and sunglasses vintage, pants by Billionarie Mafia. Eddie: vintage collection.

Richard & Eddie: white jumpsuits, and shoes by Civic Duty.

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Dress by the Roo Vintage, sweater by Janelle Rene Vintage, earrings by Ideology, handbag by Hemptress and tights by American Apparel

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Tank by A Lot to Say, skirt by Urban Outfitters, scarf from Kresta Lins’ wardrobe, shoes by Toms, bag by Make Love Not Trash, bracelets by ORG by vio and earrings by Janelle Rene.

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Tee shirt by Dirt LA, necklaces by Linda Rose Vintage

Dress by Michelle Gutierrez for R’ashion, purse by Eco-logical Gallery, bracelets by Fahmina, H&M eco, and Alienology, necklaces

by Linda Rose Vintage, tights by American Apparel.

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written by TARYN HIPWELL & SCHATZIE MILLER

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photographer Daryl Henderson fashion editor Devon Poer key eco stylist Taryn Hipwell makeup artist Paige Padgett hair stylist Jonathan Mason

Bathing suit top by Odine, corn fabric top by EcoSkin, hemp skirt by Livity, bag and bracelet

by ORG, shell necklace by Ideology, bamboo sunglasses by Unitdot and ribbon from Kresta Lins’ wardrobe.

ECOFASH Eco Stylist

Sustainability in the Fashion Industry

E

arlier this year, the socially conscious fashion website, Ecoutere.com, broke news that Harry Potter co-star Emma Watson, had teamed up with renowned Italian designer, Alberta Ferretti, to create a “sustainable capsule collection.” Aptly named Pure Threads, the collection is comprised of just five lace-embellished pieces. This isn’t Watson’s first time collaborating with a designer label. In 2010, Watson was hired to be a creative advisor for the UK label, People Tree. With the help of Watson, the fair trade fashion label created a collection of knitwear with 80% being made from fair trade cotton. Watson has said “I think that young people like me are becoming increasing aware of the humanitarian and environmental issues surrounding fast fashion.”

Sustainable fashion, otherwise known as eco-fashion, is a design philosophy that places emphasis on creating products that are both socially and environmentally responsible. Gaining prominence in the early 2000’s, the eco-fashion industry tackles issues such as labor, animal abuse, chemical and toxins used during manufacturing and it’s carbon foot printing. It may surprise people as to what and how many toxic chemicals go into the textile process. According to the National Association of Sustainable Fashion Designers, “at least 8,000 chemicals are used to turn raw materials into textiles and 25% of the worlds pesticides are used to grow non-organic cotton.” Leading provider of quality and safety solutions, Intertek, claims that chemicals such as formaldehyde, (which is used as an agent to prevent shrinking) and heavy metals such as arsenic, lead and mercury are commonly used during the textile

production process. When absorbed into the skin, these chemicals can have an adverse affects such as joint stiffness, memory loss and impairment to the immune system. The fashion industry is a billion dollar industry that generates a large percentage of toxic waste including pesticide run-off. The impact on consumer health and the environment are reasons enough to begin a movement towards conscious clothing practices.

Previously, eco-fashion received criticism for being bland in design and lacking diversity in textiles given what was available; unbleached, colorless organic cotton, organic linen that was often itchy and fabric comprised of recycled plastic bottles which at the time only came in PeptoBismol pink and bright orange were often chosen. In the early 2000’s eco-fashion pioneers such as Stella McCartney, who famously refuses to use any animal derived materials including leather, silk or wool. Furthermore, designers Linda Loudermilk and Peter Ingwersen have also brought design innovation and credibility to sustainable clothing and it’s lifestyle.

In a 2009 interview with Ecofashionworld. com, Linda Loudermilk describes moving back to Los Angles from Italy, contacting scientist, fiber creators and weavers to create responsible fibers and sophisticated weaves. Beginning with organic cotton and bamboo, Loudermilk laid the foundation for what she calls “luxury eco” lifestyle. With constant commercial exposure, Loudermilk’s vision of which is continuously gaining popularity in the sustainably conscience community.

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TARYN HIPWELL Founder of EcoDivas LLC

Taryn Hipwell is an ecodivalicious expert specializing in the fashion industry’s direct impact on the environment as well as a educator at the Fashion Institute of Design and Merchandising teaching Sustainability in the Fashion Industry.

Her passion for sustainability led her to create the website EcoDivasTV.com. Operating from both Los Angeles and Lusaka, Zambia, the website creates awareness for eco friendly fashion, cosmetics and film.

On Taryn: T.Hipwell repurposed ball gown and second hand shoes from Buffalo Exchange.

Yet, eco-fashion has saturated today’s market, riding on the coattails of the organic market boom, seen these past ten years, eco-fashion has become a multi-million dollar force within the fashion industry. Now, eco-fashion is becoming more affordable and accessible. Target, in 2009 retailed their organic clothing line Loomstate and beginning in September, actress and singer Selena Gomez will have an eco friendly line with retailer giant Kmart.

The purchasing of vintage or reconstructed clothing and working with salvaged fabrics are increasingly becoming options for eco-savvy consumers and designers.

Aside from retail, the lifestyle is gaining prominence in other areas of fashion. Eco-conscious fashion shows are gaining momentum in cities including: Paris, London, New York, Los Angeles, Berlin and Portland. Bloggers Zem Joaquin of Ecofabulous.com and Rachel Sarnoff of Ecostilleto. com are informing consumers and enthusiasts on eco-fashion happening all over the world.

As society becomes increasingly aware of the social and environmental implications due to manufacturing, trade and waste, the eco-fashion movement will continue to grow. Now more chic than ever, it has become more than just hemp pants, flannel shirts and clogs. According to Loudermilk, “nature is sexy, that’s what is luxurious.”

PHOTO BY JASON HOLMES

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L

written by daryl henderson

os Angeles offers many photography studios and services that sometimes, it is difficult to cut through the melee. However, there are few diamonds in the rough! Infinite Studio is one such unique find.

Originally established in 2009 as a stock photography provider and production company, Infinite founders Jaime Pi Anfruns and Jody Wilson acquired the studio space in downtown Los Angeles in 2010. Tucked nicely into the arts district in downtown, “Infinite is a boutique photography, film and post production studio located in the Factory Place Arts District. What makes us special is we are a high-end facility with no frills pricing.” Striving to maintain a low overhead enables them to offer the studio, services, and equipment at a price that can fit almost any production budget.

The idea was to merge the owners’ passion for photography and film. Thus, Infinite Studio was born! Hence, recognizing that there was a hole in the market place and that the company could provide entire production services to any project, including emerging talent with smaller budgets.

“We are a one-stop shop in so many ways. Whether you are looking for a location to shoot that is comfortable for your high end clients or assisting in the production of your photo or film project - we are here to offer you support.”

Infinite offers many unique services to production companies, photographers, and documentary film makers by “housing only top of the line photography and post equipment, including an editing bay and

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LOCATION Los Angeles, CA

“We are a one-stop shop in so many ways. Whether you are looking for a location to shoot that is comfortable for your high end clients or assisting in the production of your photo or film project.”

comfortable lounge for our clients. Our network of staff and consultants are informed and knowledgeable on everything from physical production, photography to visual effects.” The studio truly “acts as a turnkey production company for projects such as music videos, commercials and content creation. We offer casting services for remote productions looking for Los Angeles based talent. You name it! We’ve done it!

Our name, Infinite, is quite suiting.”

In regards to fashion styling, “We hire stylists whenever we shoot music videos or commercials.

When we shoot conceptual stock photography or produce photo projects for out of town photographers who don’t have their own stylist in mind. We have worked with all types of stylists from young emerging talent to established feature film costume designers.”

Infinite Studio represents what a great studio in Los Angeles should offer. To book or be added to the stylist roster contact Jaime Pi Anfruns, jamespi@infinite-stock.com.

Visit them online at www.infinite-stock.com.

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FEATURE Make-up Artist

melanie

mills written by AUBREY LOOTS

ABC / ADAM LARKEY

W

hen I met Melanie Mills over two years during a “model installation” show at a Hotel in Beverly Hills, it was love at first sight! I had been a long time fan of Dancing with the Stars and really appreciated the hair and makeup on the show. Mel and I worked really well together for having never met and kept complimenting each other, getting excited over one another’s work. The night was a hit and Mel and I have been working together ever since; from runway to red carpet, editorial to art work, it has been a creative love fest and there is no stopping us!!

One of the many things I love about working with this dynamic woman is that she has vision and she will push you to do the impossible. Our success is based on mutual trust, understanding, creative appreciation, and most importantly a friendship filled with love. I look forward to many more exciting projects together and I know this is only the beginning.

So Mel, you were the head Makeup Artist for Dancing with the Stars for 11 seasons and you have two Emmy nominations currently and already one at home. Congratulation!

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Q: How was your experience on the show?

A: I loved working on Dancing with the Stars. It was great because the face and body makeup was a very important part of the show. The live backstage energy was amazing and being able to work with such icons was also an honor. Also, working with the guest singers that came on to perform was amazing!

It’s high energy just like me and a lot of work but very satisfying. The media attention I got was a lot of fun too. It pushed me into a different category and I was recognized as a top artist. Next, I became a brand ambassador for St. Tropez, a highlighted artist with MAC cosmetics, a spokesperson for Anastasia and then developed my own body makeup line called GLEAM. And in addition to winning an Emmy for DWTS, I am currently nominated for two more (one for Dancing, and one for my work on iCarly).

Q: When did you get into the industry and what training have you received?

A: Well, I’ve been doing this for 15 years! My first experience with makeup started while I was in Italy. I had been living there and was visiting friends in Milan.

I was stopping into a school for a friend and walked in and was like, “this is it - I want to come to this school and learn to do makeup.” It was also another reason to stay in Italy. I have always had a passion for fashion, shoes, clothes and especially makeup. I grew up with women that were very fashion forward. My great grandfather was a show producer and managed actors in the theatre; my grandfather was a jazz musician piano player. So I have always been involved in these arenas. I have an eclectic family, very artsy and colorful! My big break happened when one day I was confiding in my hairdresser and it so happened her roommate was a union makeup artist. We met and within days I had an intern position on a film. Everything came from watching and learning on the set while in action. At one point I also took a six-week course at Sunset and Gower in Los Angeles. The rest is history!

Q: Why is it so important as the lead makeup artist to work well with the costume designer or stylist?

A: I would always start my day in wardrobe, take pictures, and get the story behind the dance or era from Howard or Randall Christensen. I would then take into consideration the dance style and then the music. The makeup had to compliment or battle the wardrobe. Sometimes my color insertion would come from the crystal embellishments to the belt on the dress. I loved coming up with makeup ideas based on all this and I loved visiting the wardrobe department... Randall is amazing!!!

Q: What advice would you give to stylists or costume designers?

A: Just do it!! Start anywhere. The best advice is never turn down anything even if it’s probono... one project always leads to another. Even if your trying stuff on with family members and friends!

Take photos and collaborate with other artistic, motivated people. Don’t just dream about it - do it!

Q: What is next for Melanie Mills?

A: I dream about color and makeup looks constantly.

I have a knack for looking at people and seeing a past icon in them. As a matter of fact I have a book coming out called Viva Glam Viva Glitter, where I take celebrities and transform them into an icon from the past and then another look that is fun and modern. You and I are both producing a very exciting Hair and Makeup workshop in November called Viva Glamour Workshop - which isn’t your ordinary hair and makeup course. Our students get to focus on makeup and hair to take their skills to the next level. They will have to replicate and work in teams in a similar backstage large studio setting.

We are also very excited to have Editor-in-Chief, Devon Poer as our lead fashion stylist and her Style Success team collaborating with our teams. Having the styling is huge because it’s the reality of what happens on shoots or backstage. It’s a collective and all three elements are necessary to complete the package!! Visit www.gleambymelaniemills.com

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Vital Fashion PR Why do we need fashion PR? written by KENN HENMAN

“I

t looked so good on her.

I want it. I have to have it.” Sound familiar? The elaborately meticulous journey of a brand, their products, and why we obsess over these products are rarely given a second thought by the average consumer. So how do these pieces end up hanging in our closets? Unfortunately, these trendy looks weren’t completely, if at all, fabricated by the everyday aspiring fashionista. Rather, the massively ubiquitous presence of certain styles are the successful efforts of public relations and the power of product placement. The strategic combination of the right event, a popular celebrity, and the intricate placement of a brand not only creates momentary exposure, but sustaining success. The For Love and Lemons dress, which Ashley Tisdale was seen wearing, caused so much traffic on the clothing brand’s website that a mere twenty four hours was no match for the frenzied consumers that caused the white dress to sell out. This is just one of many instances for this new, trend-setting brand. For Love and Lemons can now be seen on a variety of A-Listers; Fergie, Emma Roberts, Annalynne McCord, Karina Smirnoff, just to name a few.

Coincidence? Hardly. Thank the work of public relations for the garments that not only hang in the closets of young Hollywood stars, but in our own as well.

With developments in social media and technology, the importance of public relations in the modern fashion industry is crucial. The image and the integrity of the brand is held up and maintained by these public relations teams. If

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done correctly, it can be one of a company’s most important investments as a long-term asset. Thus, the big questions become what exactly do fashion public relation companies’ do and why are they so essential to the growth and commercialization of a fashion brand? In essence, why do you need us?

COLUMN Public Relations

“The chain from celebrity to brand is one that is also overlooked, and is bridged by the help of publicists, stylists, and good public relation companies.”

Public relations can be broken down into three main components: Editorial Placement, Celebrity Placement and Special Events. This triple threat plays a vital role in the ultimate success of a brand. Take editorial placement— almost everything you see in a magazine is strategically placed and altered so that by the time you finish looking through its contents, you’ve already categorized the pieces you want for yourself. Then, these “gotta-have it, musthave it” thoughts develop into consuming desires; finally growing out of control until you finally crack and walk out of the store with shopping bags filled with everything you previously took note of in said publication.

Further, the global celebrity obsessed culture provides the perfect platform for celebrity placements and special events. We all have our top ten celebrities that we absolutely adore and idolize and style is no doubt a huge factor in which celebrities we revere. From avant-garde to faux-pas, everything these celebrities wear becomes a must have. However, the likelihood of these celebrities rolling out of bed and putting on

a masterpiece of an outfit by their own styling skills is rare. The chain from celebrity to brand is one that is also overlooked, and is bridged by the help of publicists, stylists, and good public relation companies. Special events help foster and garner attention and traffic towards these celebrities, as well as their wardrobe. aLine media Public Relations is no exception to the attention caused by certain brands and their collections, like the brand For Love and Lemons. Here at aLine media, we too act as the liaison between a brand, their consumers, and the potential success that lies ahead. What began with For Love and Lemons, advanced down to aLine, which moved onto publicists and stylists, fell into the hands of Ashley Tisdale, and ended with a remarkable twenty-four hour sellout for the fashion brand.

So, why do you need us? Our methods in bringing a brand from obscure to massive commercial success are undeniably necessary in the growing globalized market.

In 2002, Kenn Henman established aLine media Public Relations. aLine media is a leading entertainment and fashion public relations firm and considered experts in the development and execution of media coverage, event planning, artist representation and brand marketing. Henman continues to serve as President and Chief Executive Officer for aLine media. For more information visit, www. alinemedia.com or call 213.624.0204

PROFILE Menswear

Luxury Street Wear Designer and Founder Lana Fuchs formed Billionaire Mafia in 2007.

A couture designer, Lana wanted to take on a new challanege of a mens wear line and further surround herself with creative talent such as musicians and actors. Therefore evolved the brand of luxury street wear. Combining corporate intellect with a mean street smart additute, Lana is quickly placing her mark in the fashion world.

LANA FUCHS Q: Who is the designer behind Billionaire Mafia?

A: Lana Fuchs is the driving force behind Billionaire Mafia and our collections are really influenced by our fans who demand a high quality luxurious street line. Lana refines these designs and adds her touch of elegance and sophistication as a couture designer having designed multiple famous collections of red carpet gowns for celebrities such as Paula Abdul, Miss USA Kristen Dalton, Miss Universe Stefania Fernandez, Dayana Mendoza, and Lana Fuchs Couture.

Q: What inspired you to start Billionaire Mafia?

A: We take our inspiration from the Billionaire Mafia family and our loyal fans. Furthermore, working with dedicated artists as they unleash their creativity through forms such as music has influenced us to explore original artwork and concepts that connected these artists through an expression in fashion. Lana believes that her many mentors have inspired her as a designer, especially her grandmother who taught her to sew at the tender age of eight.

Q: Who wears Billionaire Mafia?

A: A powerhouse of artists, celebrities and musicians. Actors like Omari Hardwick of TNT’s Dark Blue, Mike Tyson and Soul Train Host Terrance Howard, Iron Man & August Rush. Musicians like

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Bash, BG, Busta Rhymes, Spliff Starr, BunB, Rick Ross, JaRule, Sisqo, Judakiss, Mims and Ray J. Heavy hitters like Randy Jackson of American Idol, choreographer Harry Shum Jr. from Glee & Step Up 2 & 3, MTV breakout artist from Philly as DACAV5.

Q: Who is the Billionaire Mafia man?

A: Every man that rolls up their sleeves and dedicates life to their ambitions. They work relentlessly to make their path rather than have one made for them. They build their legion of fans from their due diligence and not their wallets. They go beyond acting or entertaining and live the Billionaire Mafia lifestyle, that is portrayed not out of arrogance but through talent and service.

Q: What’s next for Billionaire Mafia?

A: Our team has developed several amazing collections and Billionaire Mafia is a constant evolution of their expression. Our first all American crafted, denim and shirt collection, has superior quality and durable fabrics to offer our fans the best in luxurious street wear. Our apparel will bring out the Billionaire Mafia loyalists in you.

Contact aLine media, 411@alinemedia.com

www.alinemedia.com a leading fashion public relations agency based in Los Angeles

PROFILE Women’s Gowns

www.Izmaylova.com written by JENNIFER M. LEZAN

I

zmaylova has some street cred, so to speak, in the fashion industry. Founded by Antonina Izmaylova and Nathaniel Gam, who at the ripe old age of 22 (after gaining experience both in the business and fashion worlds) launched an under the radar luxury label. The brand stands firmly on the belief that fashion is much more than the typical and trivial trends. Rather, they see fashion as a platform for women to express their own individuality and fashion agenda. We’re channeling our inner Divas as we chant Girl Power here at the Stylist Handbook Offices.

Not only does the brand believe in empowering women, they believe in doing so in the utmost fabulous way possible, through impeccable fit and edgy style.

There’s no stuffy dresses in this brand’s look book.

Instead, you’re bound to find gems of dresses that cross the line between elegant and fierce.

Izmaylova proves that you can still be young, fresh, hip and luxurious. It’s all in the design work and the fabrications. The brand is reminiscent of a realistic take on styles you could imagine coming straight out of the fashion Matrix: dark luscious fabrics with an architectural life of their own sewn to fit impeccably on the body. The brand is bound to bring glamour into the new age. Stylists, be on the look out because Izmaylova is arriving in style.

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written by MICHELLE WILLIAMSON www.wastedwardrobe.net

B

orn and raised in Beverly Hills, Timmy Woods has the taste for fine art and design in her blood. Her uncle, famed photographer Julius Schulman, captured architectural line and curve in his work, an appreciation not lost on his niece.

Woods continues a celebration of structure with her collection of handbags, and gives it a twist all her own.

Since launching in 1992, Timmy Woods pieces have received the spotlight in a laundry list of magazines, including Vogue, Elle and InStyle, and on episodes of Sex and the City, Gossip Girl and The West Wing. From the whimsical wink of her animal minadières to the downright polish of the evening bags, her line makes a mark on stylesetters who favor a bold statement, such as Sarah Jessica Parker and Elizabeth Taylor.

Behind her glossy 90210 aesthetic lies a golden heart. Woods has been quoted saying, “I create purses with a psychological twist,” and with a conscience as well. Ecological issues bearing importance to the designer, Woods creates her line with materials that won’t harm the environment.

Such as, fallen acacia trees to provide wood for her bags. Furthermore, two trees are planted in an effort of reforestation.

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She’s got the world in her clutches

PROFILE Women’s Bags

A: I love what I do and I want to do it well! I have a thorough knowledge of the history of fashion and get my inspiration from the architecture of wherever I’m at. I’m a world traveler and consider myself a citizen of the world.

A: I got involved in design when I was a small child. My parents were in real estate and would redo houses only in Beverly Hills. My mother was extremely intelligent and could do almost everything. I learned a lot from her in design and negotiation. My birthday present when I was 16 was a trip around the world. This showed me the similarities of cultural designs. I started making clothes when I was 10, I was a fitting model and fashion model when I was 16 and by 22, I was the fashion director for the third largest junior company in the USA.

A: I have this part with very humorous characters and then there are the more sophisticated pieces that are smoother and sleeker. I’d say they’re more based on fashion trends. A: They show that I have a sense of humor and that I love movement and dance. My pieces reflect the things I love.

A: I have the best customers in the world, I can’t even tell you. They’re just the nicest people and major supporters. And the age range goes from 16 to 60. I’d say they’re happy people that are secure with themselves. You’ve got to be able to put yourself out there to wear a telephone [handbag]! My things are worn not only by celebrities and politicians, but by people that want to be seen. They are extensions of their personalities.

A: I had the most fun making the Eiffel Tower, but I’d say my favorite is the piano because it’s very sculptural. And we made Elton John a red piano! It’s important to make your business fun.

A: I’m making a travel jewelry brand for women who don’t want to wear their “real” jewelry when they travel, so you don’t have to worry about anything happening to it. I consider it “dramatic accessory jewelry”. I’m also opening a showroom called Showroom 330 on 330 Spaulding Drive in Beverly Hills near the Peninsula.

View the full collection online, www.timmywoods.com

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PROFILE Men’s Suits

I

t may be cliché, but Moods of Norway collection has style to fit your every mood. That idea is the heart and pulse of the essence of the Moods of Norway brand. Simple as the idea is “different clothes for different moods” it is also quite effective. The brand is divided into street, casual and cocktail for both men and women.

Yet, what attracted The Stylist Handbook to this colorful line is its unabashed twist on menswear fashion. Throw in a little imagination, a splash of color and some kickass tailoring and all of a sudden menswear is no longer blasé.

The biggest complaint stylists hear about menswear is how typical it is, how boring it is and how men are not always able to find clothing with personality. It looks like menswear has gone under an intense makeover at Moods of Norway and we’re going with the flow: suits with elegant tailoring offset by tongue an cheek bright plaids, clean tailoring paired with funky patterns and bold palettes.

If you’re set on allowing your client to blend in as a part of the crowd, go ahead and style them in a typical menswear collection. If you are set on making a statement, go with Moods of Norway.

written by JENNIFER M. LEZAN

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Q: What is Moods of Norway?

A: We are combining tales and stories from the beautiful Norwegian country side and mixing it with international trends. Different clothes for different moods, we have a street line, a causal line and a full blown cocktail line.

Q: Who is Moods of Norway?

A: The designers behind moods of Norway are three fun-loving guys, Simen Staalnacke, Peder Borresen and Stefan Dahlkvist. We design happy clothes for happy people and so far our main fans are those in creative field, who aappreciate stylish details. We are pretty holistic in the design process so the collection as a whole tells a new story every season.

Q: When did Moods of Norway come to fruition? Why did you start the line?

A: We started the line in 2002 after coming home from our international studies in Hawaii. We wanted to tell the exotic tale of our home country, Norway, through fashion.

Q: Where do you get your inspiration?

A: We travel all the time so we get a lot of international inspiration, but it will always be important for us to integrate social, fun and caring Norwegian elements in our work.

Q: How can a stylist get their hands on pieces from your collections?

A: If you are in the USA the best would be to come to our fun-loving store on Robertson Blvd or you can go online www.moodsofnorway.com

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PROFILE Women’s Knitwear

written by NICHOLE JOHNSON

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www.sussdesign.com v.3 TSH 71

Q&A “The uniqueness is the texture and color incorporated into everyday functional knitwear.

It is easy to wear, timeless and stylish.”

Q: What inspired your new collections?

A: Everything inspires me. I think my strength is texture and color. I take a lot of my inspirations from Scandinavia and Sweden where I was born.

Q: Who wears Suss Design knitwear?

A: Fashionable women between the ages of 20 to 60 that care about getting a quality product that will last them for years and years.

Q: What makes Suss Design unique from other knitwear brands?

A: The uniqueness is the texture and color incorporated into everyday functional knitwear. It is easy to wear, timeless and stylish knitwear.

Q: Why is Suss Design a great resource for fashion stylists?

A: The Suss collection has a wide array of designs, from lightweight knits to handmade knits. The colors are specially dyed and stand for themselves.

Q: What is next for Suss Design?

A: Next, Suss Design is expanding the brand: building and growing to eventually become a lifestyle brand including men’s, women’s, and home.

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PROFILE Women’s Shoes

written by NICHOLE JOHNSON

M

atisse Footwear located in El Segundo California is a lifestyle brand that designs contemporary women’s shoes for the girl on the go. Founded in 2001, Matisse is known for high quality, fashion forward footwear designed by an extremely talented design team, lead by head designer Chris Ryan. The Matisse designers are always ahead of the game, delivering new on-trend and highly desirable styles time and time again. Matisse’s popularity make it a favorite brand amongst small specialty stores and major department stores alike, with a presence at such Southern California retailers as Lazzaro, Carousel Shoes, Lisa Z, Sequin and Top Shoes, and online at sites such as Zappos.com, ShoesGotSole.com, Endless.com, Nordstrom.com, and including Nordstrom stores across the country.

Popular women’s and teen magazines such as Lucky, Seventeen, In Style, Glamour and Vogue among others, have already taken notice of Matisse by featuring in their publications. The Matisse footwear customer can always expect a product made with meticulous craftsmanship, careful thought, and superior design techniques.

Matisse Footwear has something different to offer their customers than other contemporary women’s shoe brands out there. The Matisse design team looks to art and culture as well as the colors found in nature to achieve a balance between beauty, utility and comfort in each of their designs. This fall, Matisse’s collection has a clear rustic aesthetic that really compliments the season’s fashions while still setting it apart from others. The collection is filled with distressed leather boots with buckle hardware, trendy wedge lace-up booties, and animal prints. Favorites include this fall’s ‘Dylan’ distressed boot, the ‘Middleton’ lace-up boot, the ‘Josie’ leopard print wedge shoe boot and the ‘Monet’ sculptural wedge heel. Matisse’s standards are always set at making a well crafted shoe, with a keen eye for color and print.

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Q&A

www.MatisseFootwear.com

Q: Who are the designers behind Matisse Footwear?

A: Our head designer Chris Ryan works with a small team of developers and designers with varied fashion tastes and backgrounds which gives the Matisse line its diversity.

Q: What inspires your design team when designing new collections?

A: European fashion and street style are a huge inspiration for us. We love and are really attracted to the average girl’s unique take on current trends.

Q: Who is the Matisse women’s footwear customer?

A: Every woman from the hip, young and adventurous to the tailored uptown mama can wear Matisse. Our line provides so many different price points and trends that can really translate to almost every woman out there.

Q: What makes Matisse different from other footwear brands?

A: Attention to detail and high quality standards in our goods make us unique. We also manufacture in four countries which gives the product varied artesian detailing.

Q: Why is Matisse Footwear a great resource for fashion stylists?

A: Because we offer the current trends and silhouettes made in amazing leathers and materials as well as “look for less” items for the trendy yet budget friendly set.

Q: What’s next for Matisse Footwear?

A: Total world takeover! That’s the goal!

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Style for Hire Hosts National Stylist Workshop...

Hosted by Stacy London

Style for Hire’s co-founder and stylist-in-chief (and co-host, TLC’s What Not To Wear)

New York City

To register, visit:

workshop.styleforhire.com

Early registration available, reserve your spot now!

PROFILE Women’s Jewelry

written by ASAL SHAH

A

ward-winning Designer Kathleen Doonan Largent is the creator of KD LUXE Jewelry and Accessories. Kathleen has been around the world as a product developer for the US and many big international companies such as Kenneth Cole and Brighton. With her gained experience and expertise she launched her newest project, KD LUXE, which truly embodies her passion for designing. Kathleen’s creations are more than just stylish pieces of jewelry that you can accessorize yourself combined with EFX technology, which has the effect to enhance your life. Falling in love with this technology, Kathleen wanted to share its

rewarding effects by embedding it in her jewelry through precious stones, .925 silver, and pearls.

This technology includes frequencies which help to balance the energy in your body and this enhances performance and well-being. KD LUXE jewelry has the power to make you feel good on the inside and the outside which is why Kathleen’s designs are so unique compared to other jewelry designers. Her designs fit any occasion whether you want to be classy, fun, or casual and are available for both men and women so literally anyone can be a part of the positive effects that KD LUXE has to

Kathleen Doonan Largent

offer.

Q: What is KD Luxe Jewelry?

A: It is a collection created by Kathleen Doonan Largent, am award winning and fashion forward designer with a veteran lifestyle. Her work has influenced accessories for brands that include Kenneth Cole, Brighton, Veneto and Guess. As an interior designer, her interiors for residential and commercial spaces have been realized in fabulous living environments and her Design Visions have been featured on the cover of LUXE Magazine. Her latest venture, KD LUXE Jewelry and Accessories is ‘wearable’ art for women and men of all ages, the collections reflect her inspirations and have a secret within the pieces. The designs vary from modern, delicate, elegant and sporty styles.

Q: Why is it special?

A: KD LUXE Jewelry and Accessories includes EFX USA holographic technology embedded in the many collections, creating positive intentions and endless possibilities. The combining of beautiful designs and the latest technology gives these collections an advantage to the wearer.

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Q: Tell us more about EFX technology?

A: EFX holographic technology is designed to resonate with and tune the body’s natural occurring frequencies. Efficiently transferring energy throughout the body is essential for performance and well-being. Simply put, KD LUXE Jewelry and Accessories are embedded with frequencies that resonate with the body to help create energetic balance.

“EFX holographic technology is designed to resonate with and tune the body’s natural occurring frequencies.”

Q: Where do you get your inspirations for your designs?

A: I have always been a student and observer of art and culture. Anthropologists and historians learn about culture’s unearthing relics, it is amazing to me that there is a consistency to the symbols reflected in these artifacts.

Early civilizations have left behind art and jewelry of triangular shapes as in pyramids, circles as in coins, and celebrate nature, as in nourishment, found in fields and the sea. I feel that each individual is drawn to different elements of design and we all seem to recognize that there is a power inherent to all design and shape. I have a variety of collections for KD LUXE, and I’m both consciously and unconsciously creating pieces to reflect a certain power of form and each has an undeniable ‘attraction’.

My clients are drawn to specific design elements, and this is universal, actually primal, for different personality types.

Q: What materials do you use?

A: I use various materials. My first collection was all .925 silver and 24 k gold. I incorporate various artifacts, ancient coins, and precious gems, pearls, silk and leather. As I have expanded my lines, I have learned that some like to wear their pieces all the time, so I’ve included a combination of the metals bronze, silver and stainless.

Q: Who wears your jewelry?

A: There are a variety of collections for men and women (unisex too) and styles range from sophisticated, to modern and clean, to edgier for the tastes of the “fashion forward.”

Accessorizing with KD LUXE makes a statement and as fashion goes, pieces are perfect for transforming simple dress from day to night, and are often the catalyst for conversation.

Q: Any celebrity fans?

A: KD LUXE has been featured in Hollywood at celebrity charity events and glam parties celebrating the Golden Globes and Oscars. Owners include Natalie Portman, Mila Kunis, Nicole Kidman... need I go on?

Q: Who would a stylist contact regarding pulling jewelry for press opportunities?

A: Kathleen Doonan Largent: 310.200.3632 Press Contact: Barbara Bowman 310 403 3863

www.KDLuxeJewelry.com

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PROFILE Men’s Shoes

written by ANDREA STANG

B

reathable, water resistant, lightweight, sustainable, stylish, and practically indestructible— the perfect shoe. This unparalleled shoe is offered through the environmentally conscious company, Civic Duty. Steven Weinreb founded Civic Duty in 2009, after suffering a layoff in the economic downturn, but finding inspiration in the Tyvek® packaging of his previous employer. Steven founded the company on the principle that a casual shoe can be fashionable, fun, and comfortable, with a production that causes minimal impact to the environment. Civic duty doesn’t stop there, they adopt a new charitable organization to support each year.

It’s a material story that has developed a sneaker, offered in five classically vibrant styles, that is soon to sweep the nation in mainstream stores such as Nordstrom.

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Q: What motivated and inspired you to create Civic Duty?

A: At the end of 2008, when the economy started hitting the skits, I was working for a company whose business was down. Essentially I was laid off; I lost my job due to the economic condition. I needed to figure out something to sustain me - so I had an idea to make shoes out of Tyvek®. It’s the same material that they use on packaging, and that’s where I actually got the idea. At my previous employer, we made a travel sneaker and packaged it in a Tyvek® bags. I hated the way the sneaker felt, the look it had, but the packaging was practically indestructible. I went to the packaging company’s website, found that Tyvek® really was water resistant, yet breathable, lightweight, sustainable, practically indestructible.

I thought, “Why can’t we actually make shoes out of this?” So, I set out to do just that.

Q: Who wears Civic Duty?

Describe your typical customer and their style.

A: Our styles are fairly classic and can cross a huge audience span— that’s the beauty of it.

It’s actually more of a material story right now, than the style per say. I would say that in what we’ve experienced so far, it’s taken in by kids in late teens all the way through 30 years old.

That’s our biggest chunk, but it still could appeal to many others. Classics are classics for a reason; they survive the test of time. We make a tweak here and there, but it’s mostly about the material. Anybody who is into comfortable, stylish looking footwear is the perfect candidate for Civic Duty.

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Q: How are you helping to give back?

A: It is in our mission to support a socially conscious group every year and create a shoe specifically for that cause.

When we sell that shoe, we donate all of the profits to that cause. This year we are supporting Common Ground Relief. They are based in the lower ninth ward of New Orleans and were the first people in there after Katrina hit. They are not just there to help after the hurricane, but are continuing to do work there in the community for years and years. I went down and spent a week with them last summer helping, and discovered that they are a fantastic group who cares so much about what’s going on down there. They’ve rooted themselves in the community and offer programs to improve the area, not just rebuild houses temporarily, but rebuild the community for the long run. Every year, we will pick a new cause to hopefully bring awareness to a lot of different causes.

Q: What are the future goals for Civic Duty?

A: Right now we’re in fashion boutiques, and we are planning on expanding our distribution as the brand grows and becomes more and more accepted. We’ve recently had some discussion with major retailers in the country about expansion, and it certainly looks like that’s going to be the case. For example, Nordstrom has opened a boutique in Soho called Treasure and Bond, and we are the only sneaker brand that they carry in the store.

It’s a nonprofit boutique that

donates all of the profits from the sales to different charities. It’s a great concept that fits in nicely with Civic Duty. They just opened about two weeks ago, and our sales were so incredibly good through the first week that the buyers from Nordstrom got in touch with us to talk about actually putting in the mainstream Nordstrom stores. We wanna make it big, but we want to do it in the right way.

Q: How can a stylist get their hands on a pair of Civic Duty’s?

A: On our website www.civicdutyshoes.com and for pull request you can contact our pr aLine media, Kara Sevilla, 213-624-0204, kara@alinemedia.com.

Designer Steven Weinreb

“I needed to figure out something to sustain me - so I had an idea to make shoes out of Tyvek®.”

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PROFILE Accessory

written by ANDREA STANG

S

carf/Hoodie = Schoodie, Gavin Tatum’s new product and a local San Francisco trend soon to go mainstream.

Prior to Schoodie, Gavin worked in real estate, web development, and had zero experience in the fashion world. He is a regular guy with the idea for a comfortable way to wear a hoodie, without the bulk of a sweatshirt. Spending the last four years travelling the world while working as a web business owner, seeing the cultures and people of the world, Gavin gathered enough creative energy to finally devise the Schoodie. So after six months of research, some trial and error, and plenty of constructive criticism, he came up with the perfect combination of a fleece hood with a knit scarf and endless ways to customize the way it’s worn. As Schoodie’s website suggests: “Schoodie up, Schoodie down, Straight hang, button the end or tie it, Schoodie wrap, Schoodie double wrap, wrap behind, cross around, layer Schoodie, with a Leather, with a Sweater...it’s warmth without the bulk, Schoodie bag it, wear it how you want it.”

“I took a hoodie and cut it into a hooded scarf and had my first prototype” Q: As the designer behind the Schoodie, how have you influenced the design?

A: I have been running my own show since I was 18 years old, I have ridden the financial rollercoaster and reinvented myself twice, but running a business, I believe, is truly my passion. I think I am equally left/right brained; therefore I love being creative/artistic/etc., but also like business/finance/efficiency/etc. Pushing such a fun and new product like Schoodie into an uber-huge fashion world is right up my alley. I love businesses that are unique and have huge potential; I am all self taught, tech efficient, learn by research, communication, trial and error, etc., and love a challenge. When I have a passion for something, I just go for it and I put my all into it.

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Q: What sparked the inspiration for Schoodie?

A: Schoodie, pronounced [skoo-d-ee], started out of the need for functionality and the obsession with hoods. I love wearing my hoodie under jackets and one day I thought, “What if I could just have the hood on this jacket without all the bulk in the arms?” [It’s] the best part of the hoodie without all the other crap. Can I just cut off the sleeves of the hoodie and make it a vest? A hooded vest would be pretty cool, but it’s still kinda bulky. How about the front part? Like a scarf with a hood?” Then, it began. I took a hoodie and cut it into a hooded scarf and had my first prototype (November 2010, a day after I had the idea). [It] was just a crazy idea at the time, until I talked to some friends about it and did a little research. I noticed that there were no well-designed hooded scarves on the market. There are some out there, but the fabric is strange, the hoods are all weird and odd-shaped.

None of the options on the maket had my favorite sweatshirt fleece hood. So, I set out to design the ultimate hooded scarf.

Q: Who wears Schoodie? Describe your typical customer.

A: Schoodie has a place in multiple markets- anyone who loves a Hoodie will love a Schoodie. Its market is so broad due to its many color and style options, like the “Hoodie”. The first release, a basic two-style Schoodie that comes in three colors, will pave the grounds for followers and open the doors for the, soon to be released, Schoodie color/knit combos, and prints to be released shortly. I see fashionistas wearing a Schoodie with their leather or sport coat, professional athletes keeping their head and neck warm with more freedom in the arms, beach and pool peeps having fun with full head and neck coverage at breezy or chillier times, and sports fans rocking their favorite team colors! People who like fun, fashion, functionality and those who love hoods will love the Schoodie! In today’s era of exponential information exchange growth, I believe Schoodie is an attention piece that will rapidly and naturally grow into the markets of its early adopters,

My goal is that people will like Schoodie enough to brand it as the official garment name for a “hooded scarf”, like the Kleenex or Xerox.

Q: How is the Schoodie customizable?

A: Schoodie has already launched in the simple black, gray, and white but we will continuously launch new Schoodie color and options. Navy, Olive, and dark red are coming out in October. We are currently taking orders for custom colors & screen-printing on the hoods: great for teams, groups, organizations, or just your favorite unique design.

Q: What are the different ways to wear the Schoodie?

A: Schoodie can be worn so many ways; people keep coming up with different ways to wear it- like tying knots in the scarf or folding the hood back. The most popular ways are with a sport coat/leather jacket or [to] work with a t-shirt, you can button the ends and wrap it up. Check the site for most of the ways to wear it.

Q: Where can we find Schoodie?

A: Schoodie is available online at www.schoodie. com (custom color orders available) and coming in October to retailers and boutiques in Los Angeles, San Diego, San Francisco, New York, Detroit, Ogden, Oregon, and many more (check back for our store locator). We hope to expand into larger department retailers as soon as the Schoodie trend has been virally infected, and we plan on launching Schoodie kids and Schoodie team colors within the next few months. For stylists pulls, call 323-515-2290.

Designer Gavin Tatum

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PROFILE Artistic Jewelry

written by ASAL SHAH

Alienology is a design studio based in Los Angeles, founded in 2009 by award winning architectural designer Igor Knezevic. He is also a concept designer for feature films and has made original designs for clients in different parts of the world and for big names such as MTV, Universal, Paramount, and more. The creations at Alienology consist of product design, architecture, and design for film and uses very modern manufacturing techniques to create them. Knezevic uses a uniquely modern manufacturing technique to create his pieces.

Familiar with computer modeling. He creates digital 2D and 3D blueprints for each of his designs. He then employs waterjet and laser cutting to translate the digital designs into physical form. This unique process truly defines the aesthetic of Alienology and reflects Knezevic’s architectural, scientific and mathematic sensibilities. With his 3D creations, Igor can customize each piece so that every one of them is unique.

Wearing Alienology jewelry is more than just wearing simple pieces of jewelry, it is like wearing a piece of art which makes it visually appealing. This jewelry is made to look out of this world and is appropriate for anyone who has a curious imagination and open to different interpretations.

Q: Who is the designer behind Alienology?

A: The designer behind Alienology is Igor Knezevic.

Igor is an award winning architectural designer and concept designer for feature films. Igor has created original designs for MTV, Yahoo Music, Universal, Paramount and Warner Bros. as well as designs for clients in USA, EU and Dubai. In 2009 he founded Alienology Design – a design studio based in Los Angeles, CA. Igor’s digital artworks were exhibited at Nagoya Design Center in Japan, Siggraph festivals and chosen for Biennial exhibition of California design at Pasadena Museum of Art in 2005.

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Q: Why the name Alienology?

A: “Alienology,” to me, describes a method and certain aesthetic and logic in my works.

What emerges is (hopefully) a beautiful form, but founded on strict constraints of material and computational rules. I am using parametric CG (computer graphics) software to create my designs and this aesthetic is still emerging and we are learning it just like we can learn a new language or experience a new philosophy.

But the more down to earth truth, is that some years ago I was creating a series of computer generated images depicting creatures existing on a gas giant planet such as, say, Jupiter.

Forms I generated for that project were a surprise even for me. As I used fractal geometry as basis of designs, I chose to call that series “Alienology.” I soon discovered that the dotcom domain was available – so, I immediately registered it. And that was the initiation of Alienology.com!

So, time passed… and later I decided to use that name for my design business start-up.

And… yes, it is fitting to some of the shapes I create. Besides, I love the fact that it can mean anything... who knows where this will lead to?

Q: Who wears or buys Alienology?

A: I’d like to think I can give you simple and honest answer. So.... here: “Curious people get Alienology!” That’s it! I like art, literature, design or architecture that asks more questions than it provides answers. I hope I can do the same.

If my object makes you CURIOUS in any way, even for just a brief moment, I consider that a success for me. Sure the object must be well made and function well, and all that… but it is that emotional connection that I think is very important. Sense of wonder. Truly curious people are open to exploration. The beauty of jewelry, as one of the ancient applied arts, is that it leaves space for interpretation.

www.Alienology.com

Q: Where do you find inspiration for your designs?

A: My curiosity sparks the imagination and the inspiration comes from all sides: nature, math, physics, patterns that appear in nature and sciences, native ancient arts etc.

All objects I create are entirely digitally designed and manufactured. I am using 3D printing and laser-cutting technology to create these objects, and that gives me amazing freedom to create any form imaginable. At the same time, I believe that constraints and limits are good for a design solution. Constraints can make design simpler and better and certainly more “focused” to the purpose if it – instead of trying to be everything for everyone. One of the advantages of such a digitally manufactured object is that it can be easily customized.

Each object can be different without large setup costs for making it, and it can be made in any number of copies. This is all new math for the business of design.

Q: What’s next for Alienology?

A: Next is collaboration with artisans from Croatia (my home country) and China, where objects will be created that combine digitally created 3D printed objects, with handcrafted details in one unified whole. Stay tuned.

“I am using 3D printing and laser-cutting technology to create these objects, and that gives me amazing freedom to create any form imaginable.”

Designer Igor Knezevic

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DIRECTORY Recommended PR Showrooms

LOS ANGELES aLine Media 6161 Santa Monica Blvd. Suite 102 Hollywood, CA 90038 T: 323-962-0204 www.alinemedia.com American Rebel PR 1509 N. Crescent Heights Blvd. Suite #5 Los Angeles, CA 90046 T: 323-656-5020 F: 323-656-5021 www.americanrebelpr.com Rachel Meis Communications 1301 Pico Boulevard Santa Monica, CA 90405 T: 858.663.2453 www.rachelmeiscommunications.com Chic Little Devil 1206 Maple Ave 11th Floor Los Angeles, CA 90015 T: 213-745-CHIC (2442) www.chiclittledevilstylehouse.com Dell Et Ruhs PR 7494 Santa Monica Blvd Suite 200 West Hollywood, CA 90046 T: 323-951-1066 F: 323-951-1250 www.delletruhs-pr.com

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Dietch PR 817 S. Los Angeles St. 4th fl. Penthouse suite Los Angeles, CA 90014 T: 323-661-4225 www.dietchpr.com Duet PR 108 S. Clark Dr. Suite 103 Los Angeles, CA 90048 T: 310-860-1001 F: 310-860-1004 www.duetpr.com D’Orazio & Associates 8484 Wilshire Blvd. Suite 425 Beverly Hills, CA 90211 T: 310-860-0041 F: 310-861-9041 www.dalapr.com Entertainment Fusion Group 8899 Beverly Blvd, Suite 412 West Hollywood, CA 90048 T: 310-4320-9929 www.efgpr.com Film Fashion Pacific Design Center 8687 Melrose Ave. Suite G684 Los Angeles, CA 90069 T: 310-854-5487 www.filmfashion.com

Kip Morrison & Associates 101 S. Robertson Blvd. Suite 213 Los Angeles, CA 90048 T: 310-274-6726 F: 310-274-2621 www.kipmorrison.com

Period Media 1111 N. Las Palmas Ave. Los Angeles, CA 90038 T: 323-464-9700 F: 323-464-9703 www.periodmedia.com

LSPR 5150 Wilshire Blvd. Suite 505 Los Angeles, CA 90036 Lauren Stillman T: 323-934-8457 www.lspr-la.com

Preface PR 147 N. Vista St. Los Angeles, CA 90036 T: 323-424-7160 F: 323-967-2260 www.prefacepr.com

Look Los Angeles 8422 Melrose Place Los Angeles, CA 90069 T: 323-782-8899 F: 323-969-9836 www.look-la.com

RedLight PR 6525 Sunset Blvd. 3rd floor Hollywood, CA 90028 T: 323-463-3160 www.redlightpr.com

MHA Media 5709 Melrose Ave. Los Angeles CA 90038 T: 323-461-1100 F: 323-461-1874 www.mhamedia.com Neal PR 18685 Main St. Suite A-397 Huntington Beach, CA 92649 T: 714-883-0231 www.nealpublicrelations.com

SnL Communications 1700 Sawtelle Blvd. Suite 111 Los Angeles, CA 90025 T: 310-996-0239 F: 310-996-0249 www.snlc.net Seventh House PR 860 Los Angeles St. MEZ#3 Los Angeles, CA 90014 T: 213-316-0112 F: 213-316-0121 www.seventhhousepr.com

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DIRECTORY Recommended PR Showrooms

Starworks LA 7210 Beverly Blvd.

Los Angeles, CA 90036 T: 323-782-8630 www.starworksgroup.com

Weatherly Fashion Group 8455 Beverly Blvd. Suite 501 Los Angeles, CA 90048 T: 323-782-8090 www.wetherlyfashiongroup.com

SPR LA 1110 N. Hudson Ave. Studio A Los Angeles, CA 90038 T: 323-466-8001 www.sprla.com

Williamson Showroom 860 S. Los Angeles #540 Los Angeles, CA 90014 T: 213-627-3001 www.dwshowroom.com

Think PR 329 North Wetherly Dr. Suite 103 Beverly Hills, CA 90211 P: 310-278-0180 F: 310-278-0885 www.thinkpublicrelations.com The A List 9292 Civic Center Dr. Beverly Hills, CA 90210 T: 310-271-0111 www.thealist.us THV PR 420 1/2 N Fairfax Blvd.

Los Angeles, CA 90036 T: 323-944-0939 www.thvpr.com

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Polaris Cosmetics

Photographer Efren Beltran

Everything Beautiful, Everything You!

www.polariscosmetics.com

we believe that everyone is naturally beautiful but from time to time

everyone can use some help putting the pieces together hair

make-up

hollywood location 7218 beverly blvd los angeles, ca 323-930-0700

skin care

www.studiodnasalon.com

waxing

santa monica location 902 broadway santa monica, ca 310-451-3200

studio dna is a full service salon where every product and every service is intended to uplift and inspire its clients to their own personal greatness

Prepared by MagCloud for The Stylist Handbook. Get more at devpoer.magcloud.com.