Dcch superyacht brochure a4 stage 1 2 jsnew option1 by LUKE SPRAGUE

Design Centre, Chelsea Harbour and superyacht designâ&#x20AC;&#x2122;s foremost creatives

the pursuit of

excellence Designer profiles In conversation with: Dimitris Hadjidimos Claydon Reeves Ewa Eidsgaard Eidsgaard Design

Designer mood boards An insight into the creative process with: Andrew Winch Designs Rhoades Young Design

Rupert Mann Rainsford Mann Design

international design hub An inviting and inspirational space: The origins of Design Centre, Chelsea Harbour Design Centre, Chelsea Harbour: a vital source for superyacht designâ&#x20AC;&#x2122;s leading lights

design centre LONDON

Superyacht Design — Design Centre Chelsea Harbour

contents

Introduction Superyachts and DCCH Profile A — Dimitris Hadjidimos Moodboard A — Andrew Winch Designs Profile B — Ewa Eidsgaard Moodboard B — Rhoades Young Design Profile C — Rupert Mann Showroom insight Design Club Showcase Local information and travel Contact details Credits

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Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

an introduction to design centre chelsea harbour (dcch)

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Shop, relax and spend time in our iconic domes.

Superyacht Design — Design Centre Chelsea Harbour

DCCH and superyacht design

Situated in the heart of the world’s truly global city, Chelsea Harbour was built on the site of a Victorianera coal wharf. When work began on the banks of London’s famous Thames river in the spring of 1986, Chelsea Harbour was the biggest single construction project in the United Kingdom for

several decades. Work spread across 14 acres and involved the excavation of 250,000 cubic metres of earth. A development that transformed the area soon appeared. Featuring a marina for private yachts, as well as a 5-star hotel and offices, the development formed a fashionable hub for business and leisure.

OWNERS

DESIGNERS

DCCH

brands

builders

Superyacht Design — Design Centre Chelsea Harbour

Cole and Steinberg have succeeded in creating an essential destination for professional designers, architects and discerning individuals.

Originally built as Chelsea Garden Market, Terence Cole and Mark Steinberg, two of Europe’s bestknown property entrepreneurs, acquired Design Centre, Chelsea Harbour in 2003. Famous for their passion and dynamism, they identified the opportunity for regeneration. Their aim was to create a European flagship destination for design and decoration. By inviting a select group of leading brands and artisans to be based at Design Centre, and by playing host to internationally recognised events attracting industry leaders and opinion-formers, Cole and Steinberg

have succeeded in creating an essential destination for professional designers, architects and discerning individuals. Superyacht design professionals, who don’t ‘shop’ in the conventional sense, and appreciate the opportunity to source high-end products from expert suppliers in one convenient and accessible location, have increasingly come to consider Design Centre as a key location providing inspiration, ideas and the latest trends. The first SuperyachtDESIGN Week in June 2013 will further strengthen these ties.

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

designer profile A â&#x20AC;&#x201D; Dimitris Hadjidimos Claydon Reeves

After qualifying as a cabinetmaker, Dimitris moved into design, winning the Royal Society of Art Design Award in 1999 for his yacht interior. Having designed and built a private residence for one of his clients he has proven his expertise in both interior design and project management. He has worked extensively with the most prestigious Northern European yards on a variety of superyacht projects including a 155m royal yacht.

Superyacht Design — Design Centre Chelsea Harbour

Q&A with Dimitris

Ways of working Q. What media do you consume most frequently? A. I read the Boat International newsletter each morning to get a quick overview, along with SuperyachtNews.com from The Superyacht Group. While I enjoy sitting down with a magazine, however, this happens less often. SuperyachtDesign is always an interesting read. Q. What other industry sectors do you look to for inspiration? A. In terms of design I look at architecture, fashion, landscape gardening, product and automotive design on a regular basis. I also try to stay in touch with technological developments, as these can have a great impact on design. I have recently discovered TED talks, RSA discussions and Design Matters from the Design Observer. Not all of these topics are design related, but I feel that the involvement in lateral subjects gives me a fresh perspective on my work. Q. Do you feel it’s better to show a client something in the flesh rather than on screen? A. I believe that the groundwork should always be done in sketch form. My working life began as a cabinetmaker, creating furniture predominately by hand, with the aid of machines. It’s still done this way today, which makes it very much a custom design and build. Where possible I try to engage a client in the design process, as I believe that this is when you can truly understand the value of our work as designers. Presentation techniques are always developing, and while paper copies are always relevant and reliable, there are some fantastic ways of presenting ideas on screen.

Superyacht design: now and in the future Q. What are the major changes you’ve witnessed in superyacht design in the past five years? A. The global financial uncertainty of the past few years had a big impact. Whilst there have been fewer projects, it has helped people to think more carefully about how they spend their money. The clients are more selective and expect value for money, which in turn helps raise the benchmark for good design. Q. How do you feel the process of creating an interior design will change over the next 10 years? What will be the key drivers for these changes? A. The key drivers will be the sustainability of materials and production methods. It is something we have to embrace. There are exciting new ways of interacting with technology in the pipeline, which I feel will have a great impact on the way we will use spaces. Constant development of new materials, as well as technologies using existing materials in different ways in terms of structure and application, will have an impact. For example, timber can be used in bathtubs and surfaces with the appearance of stone can be soft and warm to the touch. Q. What would your message be to aspiring young designers hoping to make a career in superyacht design? Is a formal design education essential? A. Yacht design incorporates skills from many different disciplines. I started my career as a certified cabinetmaker before I went on to study product design. My first job after university was with a production boat company where

everything was produced inhouse. My experiences to date have helped me to understand when a design is feasible and when it is not. My business partners have architectural and automotive backgrounds. Their particular skills lie with shapes and proportions but also in knowing how and where light breaks on surfaces. I believe that in order to enter the field of yacht design you need to bring some of your own experiences, which will give you an edge. It will enable you to create your own platform on which you can perform and excel. Using Design Centre, Chelsea Harbour Q. How have the facilities at DCCH helped you on a specific project? A. Design Centre is the perfect place to bring clients and show them around. The showrooms are familiar with the type of clients we work with, which makes the whole experience very positive for all the parties involved. Q. What does DCCH provide that other facilities like it don’t, aside from having a number of named brands under one roof? A. It is architecturally a nice and light space, easy to get to and park, and actively engages with their client base by constantly promoting new ideas and products. Q. How does DCCH help you keep ahead of the market? A. It sets a great benchmark, making it a reference landmark.

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

The showrooms are familiar with the type of clients we work with, which makes the whole experience very positive for all the parties involved. Dimitris Hadjidimos Claydon Reeves

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

designer moodboard A â&#x20AC;&#x201D; Andrew Winch Designs

Stage 1 Conceptualising

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Stage 2 Sourcing materials

Brand website.com

Voex eaquas simod quis doluptas rera Brand website.com

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

Stage 3 Realisation

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Superyacht Design — Design Centre Chelsea Harbour

designer profile B — Ewa Eidsgaard Eidsgaard Design

Ewa Tasior Eidsgaard Is the co-founder of Eidsgaard design and is the managing director. Ewa was born in Poland and studied finance in Paris before joining Goldman Sachs in 1999, where she worked for 9 years as a Vice President. She has always had a keen interest in design and photography which she now incorporates into her interior decorating role.

Superyacht Design — Design Centre Chelsea Harbour

Q&A with Ewa

Ways of working Q. How would you describe your design style? Has it evolved organically over time? A. Our design universe encompasses a large spectrum of different styles varying from quite modern to the ornamental classical. We lean towards contemporary classic designs, that often proves to be timeless, however, we enjoy and embrace the challenge of creating something new and being able to put our stamp on the more unusual briefs. Q. How do you approach a new project? What’s the initial creative process like? A. Usually, we will get a detailed design brief and investigate the client’s current and expected lifestyle; looking at designs that have been previously created for him or her. We try to understand client’s ‘aesthetic universe’. With all the information gathered we go through a phase of ‘creative brainstorming’; exploring brave and audacious ideas, colour schemes, unusual applications. We then pair it down to fit with the practical constraints of the space we are working within, be it an airplane, a yacht or a house. Our aim is to push our client’s boundaries whilst respecting his/ her design comfort zone. Q. What would you hope to see in your ideal design brief? A. Unusual, quirky and arty, while remaining grand and iconic!

Superyacht design: now and in the future Q. What are the major changes you’ve witnessed in superyacht design in the past five years? A. Superyacht design has evolved gently, and while the last 10 years brought some incredibly different and iconic designs, there is always appetite for more moderate, contemporary and classic interiors. Yachts become homes for the clients and in a way that tempers the extreme ideas slightly. I would say that the creative boom in hotel and restaurant designs broadens and often influences the aesthetical reference points for many superyacht owners and ultimately filtrates through to the designs implemented onboard their boats. Q. How is technology changing the way you work? A. We find a great deal of information online. Materials, however, have to be personally investigated and viewed. Therefore we ensure we visit various showrooms and suppliers within the industry. Q. What would your message be to aspiring young designers hoping to make a career in superyacht design? Is a formal design education essential? A. Formal education helps, but is not a prerequisite in my opinion. Design, being such a creative art, ironically requires a lot of discipline and hard work. I believe the best

designs though are based on this one genius, unique, signature idea; something you cannot learn but something you simply have to be born with. Using Design Centre, Chelsea Harbour Q. How have the facilities at DCCH helped you on a specific project? A. We often come to DCCH at the beginning of each project to research new materials from scratch. This enables us not to be influenced too heavily by any previous materials we might already have in the studio. Q. Are the Focus weeks at DCCH of benefit to you and if so, how? A. Many of the events held at DCCH are great for seeing new collections presented by the brands first hand and for staying in touch with our brand representatives. We try to attend as many as our schedule allows! Q. Has DCCH allowed you to discover brands and/or manufacturers that you were previously unaware of? A. DCCH helped us to get to know many brands much better, brands that we thought had a certain style revealed themselves to much more than that!

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

We often come to DCCH at the beginning of each project to research new materials from scratch. This enables us not to be influenced too heavily by any previous materials we might already have in the studio. Ewa Eidsgaard Eidsgaard Design

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

designer moodboard B â&#x20AC;&#x201D; Rhoades Young Design

Stage 1 Conceptualising

The Design Centre at Chelsea Harbour is an invaluable resource for us as designers. We have been visiting its showrooms from the very beginning.

Stage 2 Sourcing materials

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Stage 3 Realisation

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

Today, with so many top international showrooms present, there is so much to see in one space â&#x20AC;Ś a mercy for our poor little feet! With the need to feel textiles and assess the tiniest colour nuances, the job of specifying fabrics is certainly not one easily done on the internet and it is what makes this facility so important.

The displays at the Centre are always inspirational and the relationships we have built up over the years with showroom staff have made our job of specifying products and textiles so much more effective and productive.

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Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

designer profile C â&#x20AC;&#x201D; Rupert Mann Rainsford Mann Design

Rupert Rainsford Mannâ&#x20AC;&#x2122;s background is in interior architecture within the hotel and residential sectors and, before specialising in yacht design, Rupert spent some time working with Mary Fox Linton at her design studio in London. Rupert went on to form Rainsford Mann Design (RMD Marine) together with a group of associates in 2001 under the name Rainsford Saunders Design. An internal reorganisation in 2009 led to the renaming of the company to Rainsford Mann Design.

Superyacht Design — Design Centre Chelsea Harbour

Q&A with Rupert

Ways of working Q. Which media (newspapers, blogs, magazines, television, websites) do you consume most frequently? A. Superyacht Business News, Boat International Magazine, Grand Designs, syog and SuperyachtDesign. Q. What other industry sectors do you look to for inspiration? A. Automotive, transport sectors, the aviation industry as well as architectural. They all present the same challenge in finding ways to make very akward, confined and functionally orientated spaces look unique and compelling. Q. What would you hope to see in your ideal design brief? A. A request for innovation: something that will break the mould. A design that, although foward thinking, will not be representational of the future or the past but will be able to sit comfortabley in any decade. Superyacht design: now and in the future Q. How is technology changing the way you work? A. At RMD we have a fantastic library of hardcopy suppliers and reaserch information. There is something hugely appealing in the process of flicking through a book or brochure. Online research is a fantastic foil to this though and is hugely important for fast research and updating informataion and data.

We use online resarch more and more as it opens up a much wider spectrum of options than we could ever make available on site. Q. Are there any studios you feel are producing particularly innovative work? A. I think many of the yacht design studios are looking to and indeed are pushing boundaries. However, what has caught our eye in recent years, more than the radical styling, is the innovative and important advances naval architects have made in our industry. It is these technical innovations that often go unnoticed and are really impressive and provide new opportunities to push the limits of exterior and interior design. Q. How do you feel the process of creating an interior design will change over the next 10 years? What will be the key drivers for these changes? A. The design process up to concept stage probably won’t change too much, as it is important to keep ideas loose and progressive and at a human level in the early stages. It’s after this stage of the design process, where we can expect to see new software technologies that will allow us to present in a more refined, realistic and speedier way. In the future look out for surround space hologram technology and extreme photo realistic 3D capabilities that are interactive. 3D and 4D technolgy will probably have a greater place at the creative table and all because expectations will increase as time continues to become a more prohibitive cost.

Using Design Centre, Chelsea Harbour Q. How does DCCH help you keep ahead of the market? A. It’s become a showcase for brands to present their most recent releases. DCCH is proactive with promoting launches and seminars which again are a great way to remain connected to your chosen design sector. Q. Do you meet clients at DCCH to explore and choose materials and furniture? A. We do as it’s a quick and neat solution where we can review with a cient several aspects of a design scheme from funiuture to fabrics to flooring, often setting up a mock-up composition within a supplier outlet to give the impression of the overall look we are trying to convey. It’s useful also to have options at hand where the client can actually participate in making an informed decisions on an alternative route or direction. They often cherish being involved in the procurement stage and the decision making process. Q. Do you make use of the wider facilities at DCCH, such as the restaurant, bookshop and design club? A. Very much so. For us it is an extension of our office as it offers us several different types of meeting environment from formal to casual. The bookshop and design club are also great forums for knowledge and learning and make great meeting spaces.

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour

Itâ&#x20AC;&#x2122;s become a showcase for brands to present their most recent releases. DCCH is proactive with promoting launches and seminars which again are a great way to remain connected to your chosen design sector. Rupert Mann Rainsford Mann Design

Superyacht Design â&#x20AC;&#x201D; Design Centre Chelsea Harbour