Multichannel Challenge for Small Retailers
According to a survey by Accenture, customers are unlikely to revisit a retailer if they haven’t been able to provide store inventory information and other robust capabilities of a shopping site.
Also 40 % of retailers report of having problems with back office technology integration across all their channels. The idea would provide a contextual and consistent service and engagement in Omni-channel retail processes.
Customers will always go for low prices but retailers need to have greater focus on how shoppers attach value to goods in online and real time digital stores.
Multi channel ecommerce is the modern way to offer customers a large integration of choices and alternatives for every product.
A fully fledged multi channel retailing system covers mail orders, website purchases, store purchases, telephone ordering, interactive cataloguing, and even comparison shopping.
However, integrating and subsequently maintaining a multi channel retail system isn’t quite easy. Most retailers fail to meet the growing demands of consumers and technological efficiency. The five main challenges that retailers face with multi channel systems are:
•Cost evaluation of scalable and secured shopping environments •Integrating different pricing systems in varied channels into one system •Ensuring consistency of customer experience across channels and aiming to provide “everything to everyone and everywhere” •Synchronizing different customer data models and unifying channels •Reducing channel boundaries to bring about a collaborative digital platform
How we can help? Syncline helps retailers to sell across multiple selling platforms including eBay and Amazon. Syncline lets you manage everything from a common place by integrating all your selling channels.
Still confused? Need assistance? Visit us:
Address Suite 3.22, QWest, Great West Road, Brentford TW8 0GP, LONDON. Website http://www.syncline.co.uk/