TheTahoeWeekly.com
1982-2022
TAHOE WEEKLY
CELEBRATES
y r a s r e v i n n A
BY KATHERINE E. HILL, PUBLISHER & OWNER
O
n Feb. 18, 1982, David Mogilefsky published the first edition of “North Tahoe Week” featuring a photograph by Vance Fox of a skier cliff jumping near the horse trails in Olympic Valley. Our cover for this 40th anniversary edition is a nod to that first cover featuring Chuck Patterson in the Tahoe back country photographed by Matt Bansak. That first edition was 12 pages and was full of information about local resorts, babysitters, events and things to do in the North Tahoe and Truckee areas. Lift tickets were $20 at Squaw Valley (now Palisades Tahoe), and advertisers included realtors, art galleries and restaurants. The cover featured a photograph inside a hand-drawn outline of Lake Tahoe, and the only editorial feature was the tongue-in-cheek Yesteryear column that featured fictional news from the past. The slogan of the magazine was “Don’t Nobody Bring Me No Bad News.” The goal, David wrote in that first edition, was “to present a comprehensive weekly tourist information guide for North Tahoe visitors,” which was to include events, ski area information, entertainment and a North Shore map, among other information. North Tahoe Week represented a new type of publication for the area — an advertising and information outlet designed specifically to reach and serve those vacationing in Tahoe. It was also distributed for free throughout the community with an emphasis on casinos, vacation rental properties, convenience stores, ski shops, visitor centers and other locations where visitors could easily find it. In 1997, the magazine was purchased by Dale and Shirley Good. The Good family operated Tahoe Weekly for nearly 17 years, before I became the new owner in 2013. While the magazine has undergone several name changes through the decades, David’s vision has remained a guide for Tahoe Weekly. 16
Tahoe Weekly at 40
Before I became its owner, I worked for three years as the magazine’s Editor and nearly 7 years as its Associate Publisher. All the while, I made changes to the magazine’s content gradually until I became the owner and was able to implement my own vision for Tahoe Weekly. First, it was important to me to stay true to David’s original vision covering events and entertainment, recreation and dining for our visitors and vacation homeowners. As the late Joy “Big Joy” Michel would say: “We cover the fun.” But my vision was to cover a broader spectrum of the fun. What makes Tahoe such a special place to visit and live is not just the events, but the people, the sense of welcoming, the commitment to living life to its fullest, the family we make in Tahoe. It’s that connection that also draws our visitors to return again and again. And, as the only publication specifically targeting our visitors and vacation homeowners for the last 40 years, it was important to me to use our platform to provide them with information that will help them feel like a part of the community while also helping to protect its fragile beauty. That has included increased coverage on public-lands access, including back-country access, increased parking and transportation for trail users, changes to U.S. Forest Service rules on access and the impacts on winter and summer recreation on the environment. I also increased our coverage on the local food scene by adding a feature in every edition on a variety of topics and added a profile in every edition on local artists, craftspeople and makers in our community. As wildfires become more a threat to our communities, I’ve also added Wildfire Preparedness coverage to Tahoe Weekly and will continue to do.
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