The Take: Logo Re-design and Re-branding
The Take: Logo Re-design and Re-branding Project Brief:
Logo Re-design
Date set:
9th December 2009
Presentation:
20th January 2009 9.30am
Hand in date:
5th March 2009
Requirements:
- Re-brand company with a modernized look by: • Re-Designing Logo • Create a range of clothing, which includes the logo as well as additional graphics •Create a sticker sheet which includes the newly designed logo and a unique design which complements the logo • Design a web based advertisement • Include created designs onto the new The Take Ivy 4 frame.
Company Profile: We are a company that started up in 2005 and specialize in designing, manufacturing and selling BMX frames. Our company is known all around the world in the BMX scene. We are establised as a reletivly small company that design and make simple frames that look great and can take a beating. Target Audience and Customer Base: Are target audience is generally male due the physicality of the sport. Due to this, BMX is aimed for around 14 - 25 year old’s. After the manufacturing process, we sell are Frames and Clothing to BMX Distributors in the USA, Canada, Australia and Europe. Budget Agreement: You will be paid £1500 for your work. 50% up front and 50% when the final designs haave been handed over.
Working safely and constructively with others When working in an IT based environment, there are many things that need to be taken into consideration. Firstly your posture when sat at a computer. If not sat correctly you can develop repetitive strain injury (RSI) also known as repetitive stress injury, repetitive motion injuries, repetitive motion disorder (RMD), cumulative trauma disorder (CT), occupational overuse syndrome, overuse syndrome, regional musculoskeletal disorder. This is an injury of the muscular skeletal and nervous system that can be caused through repetitive tasks, for example, sitting in the incorrect position at a computer for long periods of time. There are over 10 RSI conditions, which most commonly effects the upper arm area. There are many symptoms of RSI, some of which include pains or tenderness in your muscles or joints, stiffness, throbbing, tingling or numbness, weakness, and cramp. Mimicking this simple diagram will help to prevent yourself from developing RSI. It is also advised to take regular breaks whilst working at a computer, this can be important, not just to help prevent such injuries as RSI but to also help prevent mental strain which includes stress. When you hold your muscles at a fixed position, fatigue builds up and the same is true for your eyes. Focusing on text or an image on the computer screen can also stop you from blinking regularly, which adds to the feeling of fatigue. Using the computer after work to perform simple tasks such as surfing the web or replying to emails will place extra strain on your already tired eyes. Simply looking away from the computer screen, and into the distance, for a few seconds will relax your eyes and reduce the irritation of sore and dry eyes. As well as taking 5 minute breaks every hour, which can help prevent the build up of general aches and pains that come from poor posture and lack of movement. When taking these breaks it is very useful to do exercises which will help these trigger points that have been involved in repetitive strain, and ultimately break the cycle of repetitiveness. Stress can acure throught the amount of deep thinking involved in producing high standards of work in such proffessions. Ways to prevent stress include Listening to soft music, excersin and, eating healthly.
Risk assessment is a simple way of taking an examination of things that could be potentially harmful to you and others in a workspace. Determining a cause of actions if an accident did occur is also important, which could seriously change the results of an action. When in industry, working in such professions as graphic design, as well as any other field of work, which includes meeting clients outside business premises, It is extremely important to consider your own safety. Essentially you should tell someone at all times where you are going and what time you will be back. This will allow th`em to take appropriate action if your not back in time whilst knowing exactly where you are. Also carry a mobile phone around with you, which you can use at any case of emergency.
Company overview Hey Chad,
As the company is fairly new, not much history was found during my research. This is when I decided to email the company to an address I found on there website. They repied to me with an in depth explenation on the begining of there company all the way through to the present, giving me an insite on why they started up, what they make, and who does what for the company.
Sounds like a cool project, thanks for choosing The Take as your brand to work with. I''ll fill you in on some of our past in a few paragraphs that should be able to sum things up for you... Let me know if you need any other info. The Take was started by Jeff Harrington, who was working at FBM/Last Call Distribution at the time and Jared Ward, who worked at the powder coaters we used at the time. There have always been a wide variety of people working or part of FBM and we've always encouraged them to put forth ideas and The Take came out of that atmosphere. That's not to say it is easy to convince the other people here that you have a good idea, but persistence won out and the first Ivy frame and soft goods line came out in the summer of 2005. The biggest reasons for starting The Take were to add another in house brand to Last Call Distribution, increase the volume of frames being built by the FBM machine shop and to offer a line of products that complimented but didn't overlap with what FBM was offering. Jeff and Jared moved on to other things a couple years ago, but we liked what they had created and have continued to build upon what they started. The Take frames are made at FBM and Last Call handles all the distribution and business apects of
Quoting Chad Powell <powell999@hotmail.com>:
The Take. FBM/Last Call moved to a new location last year, but not because weneeded more room. Our building was part of a multi-building complex and one of the builings was condemned which meant
Hi Alex,
we would loose our loading dock access and couldn't run a business there anymore. The local government was in a big hurry to restrict access to thearea, so we had to move with just a couple weeks
I am a student at college, studying Graphic Design in the UK. I have been asked to
notice.
create my own brief. As BMX is my passion, I decided to incorporate this. I wanted to re-design a companies logo and have decided to do yours. As part of my research, I
Everyone at Last Call contributes something to The Take whether it's product design, sales, marketing
will need to get as much
or manufacturing. Alex is out in California working as the TM, gathering ideas and the team provides
information of my chosen company as possible, and as your company is fairly new, I
product ideas and feedback. John Paul Rogers has been putting a lot of time into designing the new
am finding it difficult to research your company as there
complete bikes. John Lee is the main in house sales and customer service person for Last Call. Dave
is no ‘About Me’ page on your website.
Harrison, John Corts and Joby Springsteen build all the frames. Mike Erb handles the business end of things, the website, and whatever else comes up. Steve Crandall is busy with FBM and isn't very
I was wondering if you could take 2 minutes out of your day and send me
involved with The Take.
some information on your company and the impact you want to make on the BMX world and your motto? Hope this could help. I pulled this out of an upcoming interview we have with BMXunion.com, Have fun Thanks for your time reading this email,
with that project my good dude.
Chad.
-Alex @ The Take
Target Audience
The target audience of The Take BMX, focuses on young, and modern BMX'ers that are looking for products which not everyone owns. The Take specialize in frames that are simple yet strong with no gimmicks. So there buyers can insure they are buying the 'real deal'. When talking about bmx'ers fashion sense, It changes from person to person as some bmxers look to be unique. They could wear baggy jeans or skin tight jeans, sight T-shirts or baggy, it all depends on the person. By the terrain that bmxers ride on, which includes wooden ramps and street areas, bmxing is seen to be a very urban sport, which is reflected within the graphics on products, merchandise, magazine design and other things. Bmxing also incorporates a clean and elegant look within there sport. One reason of this could be the care and technology which is involved in making products, as they need to be safe enough for people to ride, without breaking, As bmx is always growing in size and also by the dangerousness in tricks. Because of these reasons, it is very important for new and innovative techniques within product making to be an on going thing in the sport to meet the bmx'ers high demand. Another reason why the clean look in bmx graphics may relate to bmx itself is by the concentration and focus that needs to be involved for a person to land a trick safely and consistently.
Existing logo analysis
This is the existing logo for The Take. I could'nt find a high enough quality version on the internet so I emailed them directly to ask if they could attach the logo to the reply. The logo is in black and white vector form with convexed edges. with both these 2 combonations, it gives off a very modernized feel. I find that if the logos shapes were all filled with colour, the logo wouldn't be half as visually striking as it is now with no fill on the bottem shapes. If the logo it rotated 90 degree's to the right, it displays a T character, using 2 different shapes. Each shape resembles the 2 words within the companies name.
Logo analysis
The final logo I am going to analyze, belongs to Snafu BMX. The modern take on there logo is exactly what my client is looking for. It is a contemporary and breviloquent logo, that ticks all the boxes regarding a BMX logo, which is designed to be overt, whist still impacting the customers minds which gives them clear shapes that are recognizable as the companies logo. The logo has most definitely been created in Adobe Illustrator. It is a vector design using simple shapes and text combined. The typography has either been designed by the companies graphic designer, or is a current font that has been bastardized. This is noticeable by the subtraction of arms on some characters such as the middle bridge of the A and the shorter arm on the letter F. The tracking is very short which allows the characters to be touching each other, which gives the impression of the characters being recognized as one whole shape and not as 5 individual letters.
Moodboard
Typography The Take
Danube
The Take
Harabara
The Take
REZ
The Take
Steiner
The Take
Cyclo
Here I have been searching for fonts which would be suitible as part of a logo, I could experiment by bastardizing certain fonts, which would give the logo more of an original and unique look. Researching free fonts that are availbile on the internet, I came across 5 very different fonts that grabbed my attention. One of the 2 fonts that I am going to experiment with is, 'Danube'. Which is extremely original and consistent throughout each character by using curved but pointed ends. and a circluar for each character. The second font that I am going to pertentionally use is 'Harabara'. This particular font is also unique, with a curvaceous look, and consistent characters that work well with each other.
Colour Palette
Before developing my sketches further by digitally producing them, I wanted to choose a colour to use for my logo. I want to use an aggressive colour which stands out above other companies. The most powerful colour is red, as it's the color of fire and blood, as well as being assosiated with energy, war, danger, strength, power, determination. Because of these strong meanings behind the colour red, this is my chosen colour to go with. I would also experiment with several other colours once my final logo has been chosen.
Drawn concepts
Using my typography page, I generated some text logos by bastardizing my favoritized fonts on the previous page. The first drawing is purely the font 'Danube'. My second attempt, was to extend each arm of the T, until it reached to the end of the text. Using the same font, I came up with a quick concept which included both T's in the companies name, and aligned them side by side, I think this could work if I developed the concept further. I then went on to create my own typography, and style. Using a heavy weight overall, It stands out, as well as linking with a bmx bike itself, due to the curviture of the characters.
Drawn concepts
Using the bmx bike's circular wheels as a guide, I began to create the characters of the first font, around these. I also tried incorporating an actual bmx into the text, by placing it above the two T's. This didn't work as a drawing, but if developed and produced digitally using the technique, which you see of a bike, on a road sign, I could see it working. For the third design on this page, With my third idea, I used curved lines throughout each character, to make it unique. Using the same idea as the previous design, I allowed some changes in various characters. I also inverted the shapes on the T's so that they point downwards.
I attempted to create 2 very bold, san serif type fonts, that look rather retro. This is due to my approach on the width of each characters. These are just rough sketches, to try and visualize if it would work digitally or not. Personally I find that they don't. As most bmx logos have Icons or shapes to represent there brand identity as well as text. If I decide to create a shape for my logo I will consider this style of text to back it up.
Drawn concepts
I began to try and design a logo by firstly using the bmx wheel as a starting point. The first step was to simplify this using vector graphics, which consists of basic shapes, and no shading. I developed the basic circle by adding points to two ends of the circle. I got my inspiration from the Danube font which depicts this in there 'A' character. I decided to incorporate my double T design into the centre of my shape, which would enable viewers to link the letters to the companies name. I can't really decide whether it works until I produce it digitally.
My initial logo looks to plain on it's own, so I decided to incorporate text with it. I used the selected fonts from my typography page. I think that the first font I have used, is too similar to my logo. Also I find the characters are to rounded and stylized. as a solution, I tried using the font 'harabra', which seemed to work rather well with my logo, as both the sharp points and rounded edges ofthe text reflected that of the logo.
Development of concepts
T T THE T TAKE AKE THE THE THE
TAKE TAKE
T AKE THE T THE AKE
The The
Take Take T T T T
thetake THE TAKE thetake
These are my digitally recreated designs. I created these using a mixture of the text tool and pen tool in Adobe Illustrator. Firstly I produced the TT logo concept, and added text below it, in the font 'danube'. I find this works quite well, but Isn't strong enough for my final logo design. I went on to create my circular logo, whilst still incorporating the text to the side. After creating a third logo with the danube font being incorporated, I have realized the font doesn't work that well with the logo, as it is to similar. This is when I began to experiment with the font 'harabara' Firstly, I added it to the right of my logo, Which didn't look right, as the typography seemed too overpowering. I then placed the 2 initial letters of each word into the centre circle of my logo, making one black and the other red, which resembles 'take' in 'the take'. This also didn't work, as is looked rather retro and amateur, which isn't what the client has asked for. Going for the subtle approach next by adding small text onto the logo, to not overpower the shape, which will be the main focal point of the brand. I chose to add uppercase text below my shape, I find that this is defiantly working, but I just need to experiment with the size and format of the text, before I choose a final design to go with.
KE HE TAKE Development of concepts THE
T T
E TAKE
T thetake AKE HE E The Take
T T
thetake
The uppercase appeared to forward, which is why I have been experimenting with the different case sizes. Firstly I made only each initial character of each word uppercase. I then went on to add the text in lowercase type. This works really well and gives off a modern feel to the logo which will reflect off onto the brand itself. Because of the grunge type technique that some bmx companies put forward within there brand identity, I created a messy looking version of my logo. This doesn't seem to work that well as the logo shape is a vector image, which clashes with the grunge aspect of this design.
Further development on Final idea
1
Before I present my work to my client, I wanted to develop even more concepts so that the client has a wide selection to choose from, which will narrow down the chance of him not liking any of my work. I first took this design from my previous concept, and by manipulating the paths I created this shape. I decided to duplicate the same shape, and add it on top of the original shape and cutting it in half. I then decreased it's size, which has left a red outlined path throughout the design. With the 2nd version, I decreased the inner shape even more, which has left a thicker stroke that helps the logo jump out more. My favorite version out of the 5 is the third one. I have taken out the left shape from the previous versions, which has left a design, that looks similar to a lamp shade. For my 2 final designs, I have left the top shape and deleted the lower one, whilst experimenting with the size.
thetake 3
2
thetake
4
thetake
5
thetake
thetake
Presentation I have just finished my presentation, which I thought went very well. I put across my concepts very well by showing the development from my sketch book into a digital form. Below is my hand out sheet that I gave out to everyone that was at the presentation, that gave me there opinion on my design, and also answered questions that I asked about my designs. What I wanted to get out of my presentation was to bounce ideas off my client in order to give him a final outcome that he will be 100% happy with. On this page are a selection of points and ideas that were given to me, whilst presenting my concepts.
Consideration of clients ideas
One of the ideas that were given to me during the presentation, was to take logo 1 and curve in the red line on the right which would make it more consistent to the other side and makes the consept overall coherent.
I thought that the idea of having the main shape in this logo design in a neon colour would defiantly work, as It would allow the logo to stand out above it's competitors, logo wise. Firstly I searched the internet looking for the right code that would give me the colour I was looking for. I came across the code #33FF00, When viewing this colour on a computer, it is very bright, but unfortunately, printers can't produce this colour unless it had the colour as stock. Which results in a much darker colour being produced which does'nt give off the effect I was looking for. This makes this idea very impractical as it would cause all sorts of difficulties when printing and producing merchandize with the logo included.
Final logo
thetake
After taking the points of my client into consideration, and putting them forward in my designs, I realized they didn't work as well as first thought. This is my final logo which came from my original design. I have used the D character a base point on the font Danube. Which has given me the consistent and perfect curves. After researching many type faces, this font appeared to best suite the brief, as well as the shape I created. The text used below my shape is the font 'Harabara'. I thought this was a very suitable font as it presents itself as very modern. I also wanted a bold font that worked in harmony with the above shape. They defiantly do as Harabara is a very curvaceous font as well as having pointed edges that links with the sharp edges of my shape. The text is lowercase which gives off a very subtle impression, without seeming too in your face. I manipulated the tracking in between each character to make it consistent throughout. I also decided to present the 2 words in a single line without a space in between. I believe this has worked very well as it has allowed for the text to be larger without going past the guide of my shape.
Developing logo for merchandise
I decided to design a piece of artwork that was suitable to be added onto merchandise and other products. Using Adobe Illustrator, I created a black stroke around the text and added a white fill within. I then used the 3D effect to create a 3 dimentional shape of my logo, I experimented with the perspecive of my shape and found that the Off Axis - Front position worked best. I then experimented with the extrude depth of my design, until I was happy with the final outcome.
Developing logo for merchandise
I have added my 3D design onto a baseball t-shirt which is very popular in the bmx industry. This is something The Take would create as part of the launch of a merchandise store. I think the design works very well on this T-shirt as it contasts well with the white background. The strong black stroke also baks this up.
I also created a polo shirt which are pretty big in fashion at the moment and I dont think any bike companies have released any to date, so it's a unique concept which I think could sell pretty well. This could be used in there merchandise store. I linked the colours on the sleeves and collar with my logo, placing the logo at the top left of the shirt, which is common with polo shirts. Polo Shirts are pretty big in fashion at the moment and I dont think any bike companies have released any to date, so it's a unique concept which I think could sell pretty well.
Sticker sheet development I wanted to create a sticker sheet which could be distributed free when a frame is brought. Firstly I need to design some graphics which would go on this sheet, as my final logo wouldn't be enough on it's own. At first I was lacking creativity, which is why I opened my logo on a fresh canvas and began to experiment with the shape itself. I duplicated the shape and reflected it, I placed it next to the original shape, and noticed that it resembles 2 eyes, or a pair of glasses.
This is when I came up with the idea of creating facial features by just using the logo, without any manipulation besides rotating the shape. Quickly I began to develop other facial features such as the mouth, by using a large version of my logo. I created the nose using 2 small logo's which are identical to the eyes, but smaller.
I decided to make the black silhouette shape look like a pair of glasses by adding arms to them.
Sticker sheet development
I wanted to experiment further as I wasn't too happy with leaving my design at the previous stage. Adding my logo behind my vector shapes and also adding a black stroke to it, this gave the impression of hair. Because of this addition, the mouth has blended in with the hair which has resulted in the mouth looking like a beard. I also added text to the top of the design which allows the viewer to know what the design is linked with. I find this design gives off a unique style by using a mixture of thick black strokes with a repetitive shape.
I have decided to not just create one, but many different varieties, varying in colour and looks. I found it hard to manipulate the design using just my logo, without it drifting off looking like a face. I reflected the eyes and nostrils vertically which gives off a slightly different look.
Sticker sheet development
I duplicated the 2 designs and changed the colours of them both, i also lined them up to create a square with rounded corners. I also added the brands name to the bottom of these designs.
I found that having the 4 primary colours to make up my designs, was to plain, which is why I decided to make them a bit more personal to me by adding CMYK which stands for cyan, magenta, yellow, and key, or black. These are the four colours of ink used in the traditional method of printing hardcopies of images, called offset printing.
Further merchandise design
I have decided to use my CMYK designs on white t-shirts. It will include a range of five, one for each colour, with also a t-shirt including all four colours that make up the CMYK value. This will allow the BMXers in my target audience to collect each T-shirt.
The Take Ivy 4 frame graphics As part of the release of the new Ivy 4 frame by The Take, I was asked in the brief to create the new graphics for this frame. I decided to keep things consistent by using my CMYK design on the frames. Adapting each graphic to the down tube of the frame, and ascending upwards. As I adapted the graphics on both a white and black frame, I had to change the stroke on each design to white for the black frame.
Sticker Sheet Development
This is the finished sticker sheet with my CMYK designs included. I have also added my final logo, as well as the 3D version I created. Seperate stickers of both the logo shape and text have been added also, in various sizes to so that there is a sticker that would suiite everybody. Here are so of my stickers in situe, on a bmx helmet. The bmxers with these stickers, use them to decorate there hemlet and bikes as well as other things.
Advertisement for various websites
I was also asked to design a website based advertisement for a bmx site. Firstly I used a paper texture as the background imagery.
Secondly I placed my logo onto the left of my advert. I used an image of the take's new Ivy 4 frame and using Photoshop, I cut out the background and placed it onto the advert, giving the frame a black outer glow, to help it stand out.
Finally, i placed my CMYK design onto the advert, aligned horizontally, The brightness in colour allows the advert to shine out which ultimatly attracts the eyes of the people to the advert which are viewing this website, Here is my advertisement, in situe with the website.
Evaluation I was briefed by the client to re brand the company The Take, which included the design of a logo, creating a range of clothing, a web based advertisement, a sticker sheet which includes a unique design which complements the logo, as well as creating designs for the new Ivy 4 frame. The designs had to give off a modern approach whilst working well together. Firstly I looked at working safely and constructively with others. This is crucial when In such an environment as me, which includes a computer and other potentially hazardous objects. I learnt about RSI which is an illness that effects people in my field of work, who sit at a computer, in a repetitive position, I also learnt how to prevent this using a simple diagram which I added only my research file. Looking at the Suzie Lamplugh trust, I began to grasp upon the importance of self safety when leaving your workspace in order to meet clients. I contacted The Take in order to get a bit more of an insight into there company as well as there target audience. There target audience was just all round BMX'ers which are dedicated to the sport. I decided to create a target audience page in order to use it as reference, which allowed me to go back and create my designs, to suite the target audience. I went on to analyze the existing The Take logo as well as another BMX logo that appeals to me, which I can get inspiration from. I also searched the internet for other BMX logos, and added them onto a mood board in my research file. This was a very important part, as it allowed me to see a variety of logos that cover different styles. I began to look at typography and font which would suite as part of my logo. After picking out five different fonts, I was able to get them down to two very different fonts. After typography, I looked at colours, and there meanings, which allowed me to pick a colour which would best suite the company itself. I went with red as it is an aggressive colour which is often shown in BMX, through the amount of effort needed to pull tricks. The colour is also associated with energy, war, danger strength, power and determination, which all fit the companies personality. With the starting point of choosing my typography and colour scheme, I started putting pencil to paper in my sketch book, created quick sketches of ideas and concepts which came into my head. I first looked at typography and began to bastardize my chosen fonts. I then went on to see how I could portray BMX, by the density and curvatures used through-out each character. As this logo is for a BMX company, I drew a wheel, hoping for it to trigger other concepts. I developed the wheel into a vector shape, using the font 'danube' as inspiration. I began to add this to text, experimenting with different combinations. After digitally producing my most powerful concepts, considering the red colour scheme in all, I began to favouritise my wheel inspired shape. I started looking at different typography, in uppercase and also lowercase, as well as combined, and the way it was placed around the shape. To link the urban feel of BMX to the logo, I experimented by adding a grungy effect to the logo, which I didn't feel worked. I decided to push my logo further by developing it, just to see if I could create a better outcome, which ended up unsuccessful. With how far I got into the project, I presented my work to other peers, who gave me feedback on my work through group discussion as well as a hand out I gave out with questions written on them. I came out with quite a few interesting opinions, including peoples favorites out of my concepts, which I reconsidered. Using my peers feedback and ideas, I took there advice and created them. One of the suggestions was to use a neon green colour as my base colour for the logo. I soon found out this wasn't possible as the colour which produces the vibrant green, can't possibly be made using a stock colour combination like CMYK which is used in most printers. Instead It is only available as a single colour which would be ultimately very costly. I decided to go with my original logo and text combo, which I personally prefer, as well as most peers during the presentation. Now I have my final finished logo, I began to meet the briefs other requirements. My first objective was to create a range of clothing which incorporated the logo in some form. I used Adobe Illustrator to transform the previous 2D logo into a full 3D visual which I incorporated onto a baseball T-shirt. Keeping the red colour scheme, I also designed a polo shirt with my 2D logo added to the top left of the shirt. I was also asked to create a sticker sheet which includes my already created designs, as well as a unique design which complements the logo. As I was out of inspiration, I began to play around with the existing shape which is my logo. I placed the shape side by side with one another, and when I noticed the two shapes combined, resembled a pair of eyes, I began to develop this into a shape using mainly the logo itself to create the features. The final outcome was very effective, and is defiantly unique. Deciding to create a range of these faces, I made one for each primary colour including the shade black. I soon realized the colour scheme was too child-like which is why I used the CMYK value instead which defiantly worked better. I added these designs onto a white T-shirt, one for each colour as well as a separate shirt with all 4 designs combined. Deciding to keep everything consist, I included these four designs for my frame graphics, Aligning them horizontally, on the side of the frame. For my sticker sheet I included these graphics as well as my original logo and 3D visual. I also included other combinations on size and colour, hoping to cater for every person. Finally, using a paper background texture for the base, I put together a web based advertisement which will be advertised on various BMX web sites including vitalbmx.com, which I have shown in situ with the advert. Unfortunately, although I use an external hard drive which is supposed to be extremely reliable, It somehow became corrupt, which left a week of work to become non existent. This became very frustrating as it left me with no choice but to recreate the work, Luckily this did not include design based work but onto annotation which set me behind schedule. Overall, I am very happy with my final logo, including the T-shirt designs, sticker sheet, frame graphics and web based advertisement. If I had anymore time to spare, I would use my CMYK design and create a sophisticated design that could be used on various things.
Action plan Targets 7th Dec 09 14th Dec 09 4th Jan 10 11th Jan 10 18th Jan 10 25th Jan 10 1st Feb 10 8th Feb 10 15th Feb 10 22nd Feb 10 1st March 10
Research chosen company, and write self directed brief. Set up InDesign template. Analyse 2 existing BMX logo's
Progress Took me a while to think of what company to do, and at what area to concentrate on. Decied to create a logo for The Take BMX company and design frame graffics and merchendise. Written half the brief, and have designed InDesign document. I have analysed the existing The Take bmx logo, still need to analyse another logo.
Start and complete moodboard, typography and colour palette page.
Completed Moodboard using existing bmx logo's to get insperation. Also finished typography.
Generate visuals through drawn concepts taking into consideration, colour and typography
Drawn several pages worth of concepts, developing my ideas, to generate stronger results.
Digitally produce concepts using a vector form in Illustrator
Finished digital development of concepts.
Prepare for presentation by printing out visual concepts and critical analysis sheet.
Designed a nice visual sheet for each person to fill out which included concepts in digital form. Presentation went well.
Reflect on others feedback on my work and consider suggestions
not yet done, working more on final concepts and using them on products.
Production Workshop
External hard drive corrupt, so I lost a bit of work which I am needing to redo
H A L F
T E R M
Production Workshop
Final printing, proofing, analysis and evaluation.
Have been working hard, staying behind after college finishes to complete lost work. Have considered suggestions from other peers