Boucheron

Boucheron Haute Joaillerie Signature

Under the expert eye of Claire Choisne, eight new Question Mark necklaces were added to Boucheron’s Signature High Jewelry collection in January 2020.

The Question Mark necklace first appeared in the Parisian High Jewelry history at Boucheron in 1879. Here it is again, brought to light by its Creative Director, who wanted to put a personal take on this timeless icon to establish it as one of the Maison’s recognised and unmistakable signature creations.

“The Boucheron style is above all a state of mind. In my opinion, it is captured perfectly by the Question Mark necklace, which I wanted to reinstate as one of Boucheron’s main signature pieces as soon as I arrived at the Maison. This necklace encapsulates the philosophy of a Maison that throughout its history has incorporated in its creations the ethos of innovation with a focus on emotion, and the beauty of expression with a focus on women’s freedom. Its modernity - designed to promote freedom of expression - seems to have defied time, which for me is the hallmark of High Jewelry. And above all, its technical sophistication, almost imperceptible and invisible, is totally oriented towards emotion.”

Claire Choisne