What is Facebook Graph Search? Graph Search allows Facebook users the ability to search through their connections “Likes” to find solutions they can trust. Instead of searching Google for “plumbers in San Fransico, CA,” Facebook users can now search within Facebook for “plumbers that my friends like in San Fransico, CA,” which returns results with a recommendation already attached.
What does this new search tool mean for marketers? Word of mouth recommendations from the people we know and trust influence our brand decisions more than any other factor. There’s no better time than now to invite Facebook users to like your page, talk about your brand and give them the content to discuss.
If you want to appear in a search for “French restaurants in London” make sure you’re listed as a “Restaurant” with a sub-category of “French” and that your About section lists you as being located in London.
Graph Search optimization checklist 1. Claim your “Place Page” and encourage check-ins.
5. Fill out your Page profile completely and include keywords in the About section.
2. Don’t forget ABF - Always Build your Following. Get Likes!
6. Select an appropriate Business Category and up to 3 sub-categories.
3. Invest in Facebook ads and Promoted Page Posts to get your content seen.
7. Encourage customers to take photos at your business location and tag themselves.
4. Include a Like Box on your website and/or blog.
8. Share great content to foster meaningful interactions.
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Sources: Facebook & Infographic Labs Written By: Steven Shattuck & Dustin Clark Designed By: Ben Porter
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