Consum er Target ing

Consumer Target ing

In 20 22, t he Sot heby?s Int ernat ional Realt y® brand will cont inue t heir series of consum er-first st rat egies, reaching t hem wherever t hey go online, on social m edia and on t he biggest screens. The brand?s goal is t o ident ify and generat e awareness am ong est ablished and em erging consum ers, who will be defined as in-m arket real est at e buyers and sellers around t he world.