75 minute read
Hotspot
HOTspotBroadstairs
Move over Ramsgate and Margate! Broadstairs has arrived and has oodles to offer first time buyers with its enviable location, stunning sandy bays and understated seaside charm
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5 REASONS WE LOVE… BROADSTAIRS
1 Seven sandy beaches – need we say more 2 The quaint local shops and bars 3 A strong sense of community 4 Viking Bay’s cliff-top promenade 5 The fabulous Palace cinema
UNDER THE SPOTLIGHT
At rst glance, Broadstairs is an unassuming seaside town. With a population of around 25,000, the modest town located on the Isle of Thanet, Kent, and shouldered by Ramsgate and Margate, has been effortlessly overlooked. However, there is good reason it is nicknamed “the jewel in Thanet’s crown”, and with many of us looking to improve our work-life balance and rediscovering a love of the outdoors, the town’s coveted location, around 80 miles east of London, is seriously appealing.
The coastal town dates back to the 14th century when a shipping settlement developed around the shrine at what was then known as Bradstowe. The area soon came to be known as Broadstairs, with reference to a ight of stairs made in the cliff to allow access to the shrine from the bay. The town became of considerable importance to the shing trade, and also to the smuggling trade, with an impressive network of tunnels and caves in the chalk strata used for hiding contraband! By 1824, the growing popularity of steamboats brought prosperity to the area and by the middle of the 19th century the professional classes began to populate the town. It soon gained traction as a holiday town, and remains a popular staycation destination.
Broadstairs centres around the wide sandy cove of Viking Bay, with miles of beaches – complete with beach huts! – stretching out in each direction. Its central position in Thanet means residents are only ever a short drive or bus journey away from everything, and also bene t from some of the best transport links in Kent. High-speed services built for the Channel Tunnel mean London is only an hour and 20 minutes away. There are hourly services to Ashford International (45 minutes), and the A299 will have you on the M25 in an hour.
The accessibility of the town, combined with our shifting working patterns, has made the Kent coast particularly appealing to those keen to move out of the capital; affectionately known as the "down from Londoners". Young professional families particularly are typically enjoying more exible work set-ups and are now able to reap the bene ts of the beautiful Kent countryside and popular grammar schools.
Kent offers great value for money and is home to an impressive stock of Georgian, Edwardian and Victorian housing, alongside some impressive high-spec new developments.
OUT AND ABOUT
enjoying more exible work set-ups and are now able to reap the bene ts of the beautiful Kent countryside and popular grammar schools.
Kent offers great value for money and is home Broadstairs was Charles Dickens’ favourite holiday spot and it is easy to see why. holiday spot and it is easy to see why. The spectacular coastline is hard to beat The spectacular coastline is hard to beat and offers something for everyone, be it a and offers something for everyone, be it a simple stroll along the promenade, family simple stroll along the promenade, family fun on Viking Bay beach, photographing fun on Viking Bay beach, photographing beautiful Botany Bay’s chalk stacks, learning beautiful Botany Bay’s chalk stacks, learning to surf in Joss Bay or taking a hike around to surf in Joss Bay or taking a hike around the tip of the coastline to Margate. In the the tip of the coastline to Margate. In the summer, the bandstand comes to life with summer, the bandstand comes to life with live performances and there are street live performances and there are street entertainers on every corner. entertainers on every corner.
In the town itself, you’ll find independent shops lining the streets, including delightful shops lining the streets, including delightful cafes, secondhand book shops and gift cafes, secondhand book shops and gift shops. In contrast to many seaside towns, shops. In contrast to many seaside towns, Broadstairs has managed to retain its Broadstairs has managed to retain its traditional aesthetic and associated seaside traditional aesthetic and associated seaside charm. Broadstairs’ less attractive, but charm. Broadstairs’ less attractive, but hugely popular, shopping outlet Westwood hugely popular, shopping outlet Westwood Cross is located just out of town and features Cross is located just out of town and features 40 high street fashion and lifestyle stores, a 40 high street fashion and lifestyle stores, a range of convenient eateries, plus a cinema, range of convenient eateries, plus a cinema, casino and bingo hall. casino and bingo hall. Broadstairs is a magnet for Broadstairs is a magnet for foodies with an eclectic foodies with an eclectic range of restaurants, range of restaurants, pubs and cafes, and pubs and cafes, and boasting Thanet’s boasting Thanet’s only Michelinonly Michelinstarred restaurant. starred restaurant. Book well in Book well in advance though advance though – Stark, tucked – Stark, tucked away on a side away on a side street, has space street, has space for just 10 diners at for just 10 diners at
Average property price in Thanet (November 2021) – £279,074 Property breakdown*
Detached – £479,948
Semi-detached – £325,515
Terraced – £254,060
Flat – £171,509
*According to the Land Registry House Price Index
HOMES ON THE MARKET...
FROM £73,750*
FAMOUS RESIDENTS
• Actor, director, screenwriter and novelist Bruce Robinson • Former Prime Minister Edward Heath • BBC radio comedians Doris and Elsie Waters • 80s pop star Mike Nolan • Composer and pianist Sir Richard Rodney Bennett
a time. Many of the beachfront hotels also offer great food with stunning sea views. For those with a less sophisticated palate, the 1950s ice cream parlours, Morelli’s and Chiappini’s, are simply delightful and will remind you what seaside living is all about!
Nightlife in Broadstairs is largely pub- based – there is a huge selection – with some surprising hidden gems to discover. Our favourites are Houdini’s, a unique, awardwinning magic bar with resident magicians and magic bartenders, and Chapel, a quirky pub and bookshop in one, which used to be a chapel! Canterbury is also within easy reach offering a wider range of night life.
For a touch of culture, visit Dickens House Museum and Bleak House, the imposing, cliff-top building where Dickens holidayed and wrote David Copperfield, or take one of the incredible costumed St Peter’s Village Tours to learn more about the area’s rich history. The independent Palace Cinema offers a slice of living history too – it originally showed puppet shows and cartoons on a 16mm film projector in the 1950s and 60s, but now shows all the latest blockbusters! Local galleries include New Kent Art and Broadstairs Gallery. Wingham Wildlife Park and Howletts Wild Animal Park are both only 35 minutes away.
Broadstairs is big on community spirit, with plenty to get involved in all year round. Events include the twice-yearly Broadstairs Food Festival, playing host to some of Kent’s finest food and wine producers, June’s Broadstairs Dickens Festival – a weeklong series of talks, performances fairs and works, August’s Broadstairs Folk Week and the Broadstairs Water Gala fun day.
Indicative CGI of the homes at Westwood Acres
BROADSTAIRS
Westwood Acres
Love Living Homes is launching its rst collection of two, three and four bedroom houses at Westwood Acres, its new development in Broadstairs, Kent. With every property for sale available through shared ownership, Westwood Acres provides local people – rst time buyers, families and downsizers alike – with the opportunity to purchase an affordable, contemporary home in a fantastic location. These homes are priced from just £73,750 for a 25% share, with a 5% deposit of just £3,687.50 needed for a two bedroom house.
Nestled in charming woodland in Westwood, on the edge of Broadstairs, the new homes will provide easy access to plenty of outside space and are exibly designed to meet the needs of a range of residents. Some properties will provide contemporary, open-plan dining and kitchen areas, while others offer a more traditional layout.
Most of the homes are being constructed using modern, more sustainable modular methods, meaning they are built off-site by contractor Legal and General, and assembled at the development. These homes will also use less water and energy, and have lower carbon emissions both during construction and when they’re lived in. Love Living Homes is utilising features such as solar panels and high-quality insulation within the fabric of the houses to attain an energy performance certi cate (EPC) rating of A – a level of energy ef ciency achieved by just 1% of new properties in the country* meaning the homes are both environmentally friendly and deliver lower living costs for residents.
Furthermore, 8,500 new trees will be planted and new woodland walks, a landscaped communal garden and green corridors throughout the development will complement its green setting, enhancing the existing natural habitat and encouraging more wildlife – helped by the placement of bat, bird and hedgehog boxes.
With shared ownership at Westwood Acres, you buy a share of a property, which can be as little as 10% or up to 75% of its full value (based on your affordability). You just need a 5% deposit of the share you purchase – you then take out a mortgage to cover the rest of your share and pay rent on the remaining share directly to Love Living Homes.
Contrary to popular belief, shared ownership isn’t just for rst time buyers. If your household earns £80,000 or less, you used to own a home but can’t afford to buy one on the open market now, or you’re an existing shared owner, you are eligible to use the scheme.
Westwood Acres will provide the best of town, coast and country. In addition to the surrounding woodland and green space, the nearby Westwood Cross shopping centre offers high street and boutique brands as well as an array of cafes and restaurants. Residents will also be approximately a six-minute drive from Broadstairs' historic town centre, where there are plenty of options for dining, shopping or entertainment. Viking Bay – complete with sandy beaches and promenade – can be reached in around 10 minutes.
Canterbury can be reached in 25 minutes by train, while high-speed services take you from Broadstairs to London St Pancras in 79 minutes. For international travellers, Eurostar connections from Dover are around a 25-minute drive for ferries to the continent.
To make an appointment with the sales team at Westwood Acres call 01474 528 285 or visit lovelivinghomes.co.uk/westwood-acres
* lifebuiltin.co.uk/news/modular-myths/
*Based on a 25% share with a full market price of £295,000
THE AFFORDABLE PATH TO GETTING ON THE LADDER
With house prices and interest rates expected to climb this year, the upfront costs associated with homebuying may be proving daunting to first time buyers, says MTVH. These increases will also be frustrating to those looking to purchase their first home – especially as reports continue to suggest that paying a mortgage is cheaper than renting
SO Resi Ealing
Understandably, recent increases to
house prices and energy bills mean that affordability remains a key hurdle to homeownership for new buyers. This is where shared ownership comes in to play; a tried and tested scheme which has successfully provided a realistic route on to the property ladder for over two decades.
For many first time buyers, shared ownership offers a helping hand by bringing down the initial upfront costs of homeownership.
With its low deposit requirements, potential buyers have the opportunity to purchase a home at a fraction of the price compared to the open market. Then, through a process called staircasing, buyers have the option to build their shares to full ownership. Not only does this offer a more realistic route to homeownership, but it provides greater access to a wider proportion of buyers.
SHARED OWNERSHIP IS STEPPING UP
Shared ownership is described as the “fourth tenure” in the House of Commons briefing paper published in December 2021. It states there are approximately 202,000¹ shared ownership properties in the UK – but there is potential for these numbers to grow significantly over the upcoming years.
Shared ownership is here to stay and has never been more in demand. Between 2015-2021, shared ownership demand has increased by 23%, and accounts for over a third of new affordable housing.¹ In total, this means that there were around 76,500 shared ownership homes delivered within this period.
At MTVH – Metropolitan Thames Valley Housing – we have our dedicated shared ownership brand SO Resi, which focuses solely on providing homebuyers with the knowledge they need to buy a home through shared ownership. Shared ownership has helped many priced-out first timers reach their ultimate goal of homeownership, regardless of their situation; from young professionals seeking an apartment in the city, to growing families looking for a more spacious home with outdoor space.
We are determined to become a national force for affordable housing and shall continue to change perceptions and educate first time buyers about the options available to them to get on to the property ladder.
ACCESSIBILITY
The latest ONS data reveals that the average UK house price was £271,000² in November 2021, which is £25,000 higher than just two years ago. Therefore, potential buyers would require a minimum 10% deposit of over £27,000, which is beyond the means of most first time buyers, especially those without any help from the Bank of Mum and Dad.
As house prices continue to spiral, and temporary products like Help to Buy are phased out, it is our responsibility to collectively work together to support those who need shared ownership the most. There are many hard-working professionals, families and young adults taking on this route to homeownership, never more so than in central London where so many are priced out of homes on the open market.
Shared ownership allows buyers to purchase a home with just a 5% deposit on a minimum 25% share of a home. For example, at SO Resi Ealing, customers can purchase a 25% shared of a one bedroom apartment for £99,988 (full market price £399,950) with a 5% deposit of just £4,999; a much more manageable goal.
Alternatively, Greenford – a hidden gem within the borough of Ealing – offers a quieter and calmer lifestyle away from the city, with an abundance of eateries, shops, and open green spaces.
Potential buyers can choose from a range of one, two or three bedroom shared ownership apartments at SO Resi Greenford, where a 25% share for a one bedroom apartment costs £82,500 (full price £330,000) and can be purchased with a low 5% deposit of just £4,125. Suddenly the doors of shared ownership are opened to thousands more potential homebuyers and they too can take their first step towards investing in their future.
SO Resi Greenford
sharedownership.co.uk
¹commonslibrary.parliament.uk/research-briefings/cbp-8828 ²ons.gov.uk/economy/inflationandpriceindices/bulletins/ housepriceindex/november
PUT DOWN ROOTS AND BUILD A COMMUNITY IN SOUTH MANCHESTER
Plumlife is starting 2022 as it means to go on, with a brand new development offering an exciting opportunity to put down roots in a popular South Manchester location
Plumlife is proud to present The
Poplars, a beautiful collection of new homes situated in sought-after Heaton Mersey. The desirable location, along with excellent transport links and a vibrant local community, is already attracting high levels of demand with off-plan reservations now being taken.
The Poplars is a mixed tenure development including homes available through shared ownership, and market sale on behalf of Cube Homes, offering the ability to buy the home of your dreams in a way which also fits your budget.
Built on the site of the former Cranford Golf Centre, the new £24m development will breathe new life into the community with an ambitious 106 new homes planned, while maintaining a sympathetic approach to the beautiful natural surroundings. The development is adjacent to the Heaton Mersey Common, a nature reserve popular with walkers and home to a variety of wildlife, plants and habitats to explore.
Situated close to the River Mersey, The Poplars is already proving popular with customers, generating a high level of interest well in advance of the first homes being completed; not surprising given the lack of high-quality affordable housing options in this part of Greater Manchester.
Set on the outskirts of Stockport, and within easy reach of Manchester via tram, train and road, the new homes are ideally positioned for commuters, while offering spacious and flexible living for those working from home.
The surrounding areas, known collectively as The Heatons, boast a thriving community and host regular local events including Heaton Moor Market, Heaton Mersey Artisan Market, The Heatons Summer Festival and Heatons Christmas Festival – to name just a few, so there are plenty of ways to get involved and make the most of living in this fantastic location.
Also, nearby is Heaton Mersey Park and Bowl, previously the site of the Moorfest music festival and used as a filming location for local indie band The Blossoms’ music video for their track Honey Sweet.
The area is particularly attractive to young families with an array of wellperforming schools to choose from along with useful local amenities such as shops, restaurants, cafes and pubs within easy reach, ensuring that The Poplars has everything you need to live, love and thrive.
Customers who reserved early have the opportunity to choose their own kitchens and bathrooms, as well as make the most of additional optional extras such as kitchen and flooring upgrades.
The homes will benefit from a high level of specification included as standard, including an en suite bathroom off the main bedroom and landscaped front and rear gardens with allocated off-road parking. Quality and innovation are at the heart of these brand new homes, with a number of house types on offer to suit different personal and professional needs; ideal if you use your home as a place of work as well as a retreat to escape to at the end of the day.
Homes are available to reserve off-plan now, with the first properties expected to be ready to move into in the summer. Contact the sales team for the latest updates and current availability.
Visit plumlife.co.uk or contact the sales team on 0161 447 5050
LEASIDE LOCK THE NEW NEIGHBOURHOOD FOR A HOLISTIC LIFESTYLE
Elevating everyday life in east London’s coolest new hub, Leaside Lock offers a collection of stylish studios and one or two bedroom apartments in Bromley-byBow, E3. Promoting a holistic lifestyle day-to-day, this sought-after new development comes with unbeatable indoor and outdoor amenities, perfect for the warmer months. Residents can start their day energised at the proposed on-site health and fitness studio, followed by a productive work day in the stylish co-working space, rounded off with a rooftop drink on one of the chic roof terraces
Offering first time buyers the chance to get in early at this major housing project,
all homes are available to purchase through shared ownership or Help to Buy London, and there has been unprecedented demand since its launch in mid-November 2021. A major placemaking project, Leaside Lock will ultimately deliver 965 properties by Guinness Homes.
Set on the banks of the River Lea, the development is situated in the heart of Bromley-By-Bow. Phase One of the development comprises five striking buildings, creating a dramatic new gateway to the East End. Three red brick buildings reflect the area’s industrial heritage, while two pale green pre-cast concrete towers echo the nearby mossy tones of the River Lea tideline.
Inside, the apartments are finished to a high specification throughout. Perfect for whipping up a delicious feast, the contemporary kitchens come complete with integrated Bosch appliances, while bathrooms and en suites are finished with sleek sanitaryware. Underfloor electric heating is fitted in every apartment, and all residents will have access to a podium garden. A number of blocks will have roof terraces, offering spectacular panoramic views across the city, while providing a communal space for entertaining and socialising with neighbours and friends.
Evenings can be spent enjoying local east London hotspots such as The Galvanisers Union, which boasts an impressive menu of craft beers and is renowned for its roasts and for its hilarious weekly comedy nights. Also nearby, Shoreditch has a thriving food and drink scene with a multitude of places to eat, from quirky independent cafes to trendy chain establishments.
The ideal spot for residents to reconnect with nature, waterside living comes into its own at Leaside Lock. A tranquil stroll along the River Lea will take you to the Limehouse Cut, the oldest canal in the capital. For local green spaces, Three Mills Green is just under a five-minute walk from the homes at Leaside Lock, while a wander through Bow leads to Mile End Park, a canalside spot offering cafes and sports facilities. For an Olympic-sized day out, the new development is just an eight-minute cycle along the river towpath to Stratford and the Queen Elizabeth Olympic Park.*
Residents can also benefit from superb transport connections across the capital, with Bromley-by-Bow Zone 2 London Underground station just a three-minute walk away, connecting to central London and out towards Stratford on the District Line and Hammersmith & City Line. For those travelling further afield, nearby road links offer direct journeys to London City airport, as well as roads out of the capital.
Private sale prices start from £299,950 for a studio and £560,000 for a two bedroom apartment. Shared ownership from £85,625 for a 25% share of a one bedroom apartment (full market value £342,500) and £115,000 for a 25% share of a two bedroom apartment (full market value £460,000).**
leasidelock.com 020 3288 1907
* Distances taken from google.co.uk/maps. ** Shared ownership terms and conditions apply. London Help to Buy: Equity Loan is available subject to eligibility, terms, and conditions
MONTMORENCY PARK, N11
Montmorency Park is perfectly located to enjoy all the perks of London living. From excellent shops and schools to open green spaces and cultural experiences, everything the capital has to offer is within easy reach. Located just 0.4 miles from New Southgate station and the Piccadilly Line at Arnos Grove, Montmorency Park enjoys exceptional connectivity with the wider Metropolitan area
The final shared ownership homes at Montmorency Park feature spacious open-plan kitchen/living areas, double bedrooms with a fitted wardrobe and en suite to the master, beautifully designed bathrooms as well as private balconies.
For Company Director Gokce Komurcu, 41, and her husband Erdem, 43, the shared ownership scheme proved too good an opportunity to miss. With their son Efe, 13, already happily settled at the Outstandingrated Ashmole Academy in Southgate, the family were determined to find their new home within the north London area. After falling in love with a stunning two bedroom apartment, they got their foot on the property ladder by using the shared ownership scheme and purchasing through the dedicated selling agent SiteSales Property Group.
Gokce and Erdem visited the development during its launch event and immediately fell in love with the development. Reflecting on why they chose their apartment, Gokce comments, “Our main priority was staying local to Southgate. Efe attends Ashmole Academy, which is rated Outstanding by Ofsted, so we didn’t want to have to move him. When I saw this
The final three and four bedroom duplex apartments are also available for private sale starting from £650,000.
Future phases will be delivered over the next few years offering both apartments and houses for sale. Please speak to a member of the team to register your interest for these at 020 8502 5758. building, I wasn’t sure that we could afford it, but I decided to give it a chance and arrange a viewing during the launch. After seeing the site that day, we completely fell in love with it. We didn’t even want to look at any other properties because the location and design of the apartments were just perfect!”
Gokce continues, “Family is really important to us. Our son is 13 now so he doesn’t always want to spend time with us, but when he does our new home is perfect. The open-plan layout and breakfast bar mean that I can talk to Efe when he gets home from school while I’m cooking in the kitchen. The balcony is also lovely. It’s great on sunny summer days, but we can even enjoy it without getting wet in heavy rainfall! The local area is perfect for our family too. There are lots of parks nearby, including Trent Country Park, that we like to walk through, as well as a cinema nearby and plenty of places to go out for a meal as a family.”
The family had previously been renting a two bedroom house nearby. Explaining their decision to leave their rental property and purchase a 25% share, Gokce comments, “When you are paying rent, really you are helping pay off someone else’s mortgage, so we had always wanted to have somewhere of our own.”
Gokce continues, “Shared ownership was a really good option for us. A lot of my clients were impacted by the pandemic and although my business was still doing OK, spending a lot of money on something just didn’t seem like the best option for us. Having the option to buy more shares in the future and staircase our way up to full ownership is definitely something that we are working towards. I’ve already recommended shared ownership to a lot of my friends.”
Gokce concludes, “The community at Montmorency Park is amazing. Everyone helps each other and seeing everyone’s smiling faces is really important. We are so happy here and I have already recommended the properties to a friend of mine. I remember coming to look around and we knew that this just felt like home. We still have that feeling now that we’ve settled in, and I’m certain it will continue.”
The final shared ownership apartments at Montmorency Park start from £116,750 for a 25% share of a two bedroom apartment. (Full market value is £467,000).
For further information, please visit sharedownership.montmorencypark.co.uk
*Full shared ownership terms and conditions apply, please speak to a member of the sales team for additional information
PUT A SPRING IN YOUR STEP WITH A NEW HOME AT NOTTING HILL GENESIS’ HERON QUARTER AT WOODBERRY DOWN
Tucked away in the corner of north east London rests a tranquil oasis that bursts into life with the arrival of spring…
Notting Hill Genesis’ Heron Quarter at Woodberry Down is home to a collection of one and two bedroom apartments with panoramic views of the London skyline.
With homes available to buy through shared ownership, the development is the perfect opportunity for first time buyers to get on to the property ladder.
What makes Heron Quarter unique as a development in London is its connection to the natural world, as it’s nestled in between 15 acres of parkland and 42 acres of open water through two former reservoirs.
The closest, the West Reservoir, is an exhilarating spot to enjoy outdoor pursuits, including sailing, kayaking and canoeing. The trim trail around the vast landscaped grounds is perfect for running, walking and cycling, with secure cycle storage to park up your bike and enjoy the surroundings.
The iconic Woodberry Wetlands is only a short stroll away, adjacent to the development, and is home to a varied mix of London’s most emblematic wildlife including kingfishers, bees and dragonflies.
Life at Heron Quarter revolves around nature, and this is echoed in the design of the homes. Each open-plan apartment has been created to make the most of the natural light and space, creating a calm and tranquil living environment. Private outdoor space, as well as access to a courtyard garden, also helps residents feel at one with nature and relax in the picturesque setting.
The one and two bedroom apartments feature modern, high-quality fixtures. The kitchens have a neutral design, with A+ rated integrated appliances, and woodeffect flooring is set across the kitchen and living area.
Nearby, there’s plenty of greenery beyond the development across the London Borough of Hackney, including the green expanse of Finsbury Park right next door. In Stoke Newington, known for its leafy parklands and vibrant social scenes, there are plenty of independent eateries to break up outdoor walks. The wider area is also peppered with unique local markets, including Broadway Market, Columbia Road and Victoria Park, where residents can enjoy fresh flowers, antiques, artisan baked goods and organic produce.
Despite the idyllic green living, residents benefit from not being too far from the hustle and bustle of city life in central London. The Heron Quarter development is just a two-minute walk from Manor House underground station on the Piccadilly Line, benefiting from direct links to Kings Cross, St Pancras, the West End, and Heathrow airport.
The development is also conveniently close to Highbury and Islington station, connecting to Shoreditch High Street, Canary Wharf and many other locations.
For residents looking for a home surrounded by green space, while still being within access of all the perks of city life, look no further than Notting Hill Genesis’ Heron Quarter.
Lizzie Stevens, Sales and Marketing Director at Notting Hill Genesis, comments, “Access to green, open space is ever more important for buyers in London, and Heron Quarter at Woodberry Down ticks all the boxes – especially when it comes to being close to nature.
“A stone’s throw from central London while still feeling like an escape from city life, our apartments are perfect for first time buyers looking to make the first step on to the housing ladder.”
Prices for a one bedroom apartment through shared ownership start at £106,875 for a 25% share.
For more information about Heron Quarter at Woodberry Down contact the Notting Hill Genesis sales team on 020 3815 2222 or visit nhgsales.com
QUIZ CATALYST: JOIN THE CATALYST ROADSHOW
This spring, Catalyst takes to the road to demystify the first time buyer process and help make homebuying simple
The leading housing association is welcoming buyers to submit their questions via a series of in-person events
and digital platforms, which the Catalyst team will then answer throughout April.
Meet the team at the National Home Buying Week: Live in London show on Saturday 19 March and the London Home Show on Saturday 2 April and pop your question in the designated “Quiz Catalyst” box. You can also submit your questions via the @CatalystNewHomes Instagram account, @HomesbyCatalyst on Twitter, or via email if you’ve registered your interest on its website, Catalyst.homes.
On the Catalyst website, a dedicated FAQ hub provides another place for you to submit your questions, and Catalyst will also be publishing its responses there, becoming a one-stop shop for queries about getting on to the property ladder.
WHY NOW?
According to reallymoving.com, a whopping 33% of first time buyers are confused by the homebuying process. Catalyst is determined to change that.
This is the chance for purchasers to ask any questions they have about the buying process – from the differences between shared ownership and Help to Buy, to understanding what type of mortgage products are on the market.
Catalyst is a proud member of the G15 group and is one of the UK’s leading housing providers in London and the Home Counties, putting it in a unique position to support first time buyers on their homebuying journey.
WHAT DEVELOPMENTS ARE AVAILABLE WITH CATALYST?
Catalyst delivers a diverse range of developments in a mix of styles, layouts and finishes, tailored to the neighbourhoods they are a part of; from boutique apartments in London, to transformative multi-phase regeneration projects and family homes in picturesque villages.
The Switch
Newman Place
A flagship scheme in London is The Switch – a development of 181 one to three bedroom apartments in Wimbledon. The homes are part of a joint venture with Galliard Homes delivering 633 homes alongside new retail and leisure space, all set around a new 9,000-seat stadium for AFC Wimbledon. Available exclusively through shared ownership, Catalyst’s apartments feature high-specification finishes, private outdoor space, and access to communal podium gardens. Residents can benefit from fantastic transport connections across the capital with Earlsfield station a 17-minute walk away, providing a direct train service into London Waterloo taking from 13 minutes.
Providing a green escape in north west London, The Folium in Muswell Hill offers a collection of one and two bedroom shared ownership apartments. Ideal for buyers searching for the sought-after mix of city and village living, The Folium puts this affluent neighbourhood within reach of first time buyers, with deposits from just £5,220. Coppetts Wood, Highgate Woods and Alexandra Palace are all close by, giving residents tonnes of green space on the doorstep, without sacrificing an easy commute into the City. Already 60% sold, opportunities to buy at The Folium are growing increasingly slim.
In the picturesque village of Littlemore in Oxford is Newman Place, where Catalyst is marketing a selection of one to four bedroom homes available through shared ownership. Properties range from spacious apartments with open-plan living spaces, to three-storey, four bedroom houses with private gardens. Set within attractive landscaped grounds, less than four miles south of Oxford city centre and moments from rolling Oxfordshire countryside, Catalyst’s Newman Place offers the best in countryside and city living.
The Folium
Meet the Catalyst team at the National Home Buying Week: Live in London show on Saturday 19 March and the London Home Show on Saturday 2 April, and be sure to submit your queries for “Quiz Catalyst” in person or via Catalyst’s social channels.
Find out more at: catalyst.homes
SHARED OWNERSHIP HOMES LAUNCH IN LONDON’S BOROUGH OF CULTURE
Getting on the property ladder is the ultimate goal for first time buyers and while many desire to achieve homeownership status independently, the majority struggle to save the deposit they need without leaning on the Bank of Mum and Dad – now the ninth biggest lender in the UK¹ . For those determined to purchase their first property, Peabody’s latest collection of shared ownership homes at Arden at Parkside could be the key to a new home
Located in Lewisham, which was crowned London’s Borough of Culture
2022, Arden offers a superb selection of studios and apartments alongside an equally outstanding set of on-site amenities and green space. Buyers who choose to call Arden their home will be well positioned to enjoy the historic charms of Greenwich, the open spaces of Blackheath, as well as a whole host of fun celebrations taking place across Lewisham borough.
Through shared ownership, buyers at Arden can initially purchase a percentage share of a studio, one bedroom apartment or two bedroom apartment, with the opportunity to buy further shares up to outright ownership in the future. The flexibility of shared ownership enables buyers to purchase a property with a much smaller deposit, making it a perfect option for first time buyers to own a home that would otherwise be out of reach.
Bordering the popular and trendy districts of Deptford, Greenwich and Blackheath, Arden is a landmark regeneration development that has transformed the former Heathside and Lethbridge estate into a vibrant new neighbourhood offering more than 1,200 new homes, a community hub, cafe and nursery, enveloped by lush landscaped communal gardens and mature woodland.
Residents can also enjoy access to an enviable range of on-site amenities which include a concierge service, a co-working hub with high-speed wireless internet, charging stations and a refreshment point – the ideal place to work away from home and the office. A cinema-style “snug” is a cool place to have a catch-up and watch a movie with friends or just relax at the weekend, while for residents who enjoy getting a sweat on, a fitness suite with a free weights area and yoga studio creates the perfect environment to indulge in an hour or two of wellness and wellbeing.
Each of the stylish shared ownership
Computer generated images of Arden are indicative only
studios and one and two bedroom apartments have been expertly designed with a high-quality specification throughout. From first time buyers keen to soak up the energetic south east London venues, to City commuters wanting an affordable way to get on the ladder and capitalise on the excellent transport links, sprawling green spaces and local schools in the area – whatever the wish list, Arden is sure to deliver.
Each home features an impeccable bespoke interior specification combined with modern and contemporary detailing. Open-plan layouts have been well planned to provide spacious and convenient areas for today’s lifestyles, be it working from home, keeping up with fitness goals, entertaining or simply relaxing. Every property features its own private outdoor space in the form of a balcony or terrace, with some enjoying cool, cityscape views across the capital.
Andrew Peglau, Assistant Director of Marketing at Peabody, comments, “The much-anticipated launch of our shared ownership collection at Arden will be a great support to local first time buyers who are unable to afford to buy a property outright. The lower deposit requirement with shared ownership is a great way forward for those who desire to buy a home, especially in London – and Arden at Parkside ticks the boxes on many levels. Affordability, stylish interiors, outdoor space and a fantastic choice of on-site facilities – the homes at Arden have proved very popular and we encourage buyers to register their interest
Computer generated images of Arden are indicative only
as soon as possible to avoid missing out.”
The local area offers a desirable lifestyle, with plenty to do. A unique medley of historic venues and scenic green spaces, alongside a thriving social scene, are all within easy reach of the development. Notable places to mention include the world-famous live music venue The O2, 26 minutes away via the DLR. In Greenwich, The Royal Observatory, Cutty Sark, National Maritime Museum or Greenwich Market are great for a cultural day out. Deptford High Street is host to plenty of restaurants, bars, cafes, a cinema and a regular street market. There are plenty of parks nearby, perfect for enjoying the warmer summer months with friends for a picnic or a family walk – the award-winning Greenwich Park and Blackheath Park are both within walking distance of Arden.
Located in Zone 2, getting around the city from Arden couldn’t be any easier. Just an eight-minute walk from the development is Elverson Road DLR station, which provides links to Canary Wharf via Greenwich in 17 minutes. Other nearby stations that are within easy walking distance are Deptford, New Cross and Lewisham, which all offer speedy travel into and across London.
Prices for the shared ownership homes at Arden are to be confirmed. For more information ahead of the April launch, please visit peabodysales.co.uk or call 020 7089 1274 to register your details
¹ mortgageadvicebureau.com/expert-advice/first-time-buyer/ the-bank-of-mum-and-dad-is-9th-biggest-lender
PUMP IT UP!
There are 30 million homes and buildings in the UK and around 85% of them are heated using gas. This has a huge impact on our national carbon emissions, but Government and the housebuilding industry have committed to moving us away from using gas boilers and towards using more sustainable heat pumps. Stuart Hensby, Associate Director of Sales & Marketing at Abri Homes, explains what this means for homebuyers now and in the years ahead…
Sustainable homes are a big focus right now. What changes can homebuyers expect to see?
The Government has been busy updating the regulations and policies that set the standards for housebuilding in this country to ensure that new homes are as sustainable as possible. This means that from 2025 onwards, gas boilers, which are the most common source of heat and hot water in our homes, can no longer be installed in new builds.
Fast forward 10 years from there, and from 2035, Government would like all new heating systems installed in UK homes to be low carbon. As part of that, it has set a target of installing 600,000 heat pumps every year by 2028.
What is a heat pump?
Heat pumps are essentially electrically powered devices that absorb heat from the air, ground, or water around a building. They work a bit like a fridge, but in reverse.
There are different types of heat pumps, such as ground source heat pumps and air source heat pumps. Air source heat pumps are good for individual homes, whereas ground-source heat pumps are better suited to blocks of flats.
The National House Building Council – the UK body that sets the standards for new homes – predicts that heat pumps are likely to be the heating system of choice for homes from 2025 onwards.
Are homes with heat pumps on sale now?
Yes, but if you’re looking to buy a home right now, then the chances are that it will have a gas boiler in it. Gas boilers are still very much the norm in new build homes.
That said, a growing number of housing providers are exploring these newer, more sustainable technologies and there are homes on the market right now that are already being heated by these new low carbon systems. Our Castle Park View development in Bristol is a good example. Among a range of sustainable features, the homes here are heated by the nearby Castle Park Energy Centre, the largest water source heat pump in the country.
This will increasingly become more normal and if you’re saving a deposit with a view to buying a new home in a few years’ time then you can expect most new builds to have heat pumps rather than gas boilers.
Is it still ok to buy a home that has a gas boiler?
Absolutely. Modern gas boilers are incredibly efficient, and gas is still a third cheaper than electricity. We can expect to see gas boilers around for at least another 15-20 years as we slowly make the transition to lower carbon heating systems such as heat pumps. The easiest way of thinking about this is comparing it to the transition to electric vehicles. It’s definitely the direction of travel we’re heading in but we’re not going to get there overnight.
Will heat pumps have an impact on energy bills?
It’s hard to predict what will happen with energy prices but as a housing provider we can play a part in tackling our customers’ rising energy bills by installing low carbon heating systems and making our homes as energy-efficient and well-insulated as possible. Heat pumps are great because they are super-efficient – for every unit of electricity you put in, you get three units of heat out.
For heat pumps to be effective, we need to ensure homes are well-insulated and airtight. We call this a “fabric-first” approach and that’s where we are putting our focus, for both homes with gas boilers and with heat pumps.
Is all this focus on sustainability going to make homes even more expensive?
Ultimately, the more sustainable a home is, the cheaper it is to run. Thanks to Government schemes such as shared ownership and Help to Buy, and the work of the homebuilding industry, having access to a zero-carbon home is very much achievable for future first time buyers.
It’s also worth being aware that the Government has set out a plan to drive down the initial cost of low carbon heating technologies such as heat pumps. It wants to make sure that in future they are no more expensive for homeowners than gas boilers.
This plan includes a £450m, three-year Boiler Upgrade Scheme which from April 2022, will give homeowners new grants of £5,000 to install more efficient, low carbon heating systems.
Where can I get more information and advice?
You can read more about the move to heat pumps and the boiler upgrade scheme on the energy regulator’s site ofgem.gov.uk or see energysavingtrust.org.uk for advice.
For broader tips about getting on the housing ladder, the Abri Homes website has a range of information available at abrihomes.co.uk
AN AFFORDABLE ROUTE TO HOMEOWNERSHIP
With ever-increasing property prices, many people cannot afford to buy a property via the traditional methods and are finding it a struggle to get on to the property ladder. If this applies to you, Willo Homes can provide you with an opportunity to purchase a new home through shared ownership. Shared ownership is a more affordable way to get on to the property ladder and start your homeownership dream
Shared ownership is a popular partbuy, part-rent scheme for people who can’t quite afford to buy a home with a
commercially available mortgage. You buy a percentage of your home and pay rent on the rest, based on your affordability.
You can then increase your stake in the property by buying more shares – this is called “staircasing”. It’s backed by the Government and is a way to buy a share in a home now with the option to buy more of it in the future. You’ll need a minimum level of income and savings depending on the value of the home you want to buy, based on share value. Depending on which lender you use, the deposit can be as little as 5% of the share value.
WHO IS ELIGIBLE FOR SHARED OWNERSHIP?
Shared ownership is an option for lots of people. You can apply for shared ownership if you meet the following criteria: 9 Can’t afford to buy a suitable home on the open market 9 Your household income is £80,000 a year or less 9 Are assessed as being able to afford and sustain shared ownership 9 If you own a home currently, either outright or through shared ownership, then you will need to sell your existing property before, or at the same time, as buying a shared ownership home 9 You should have savings or be able to put down at least a 5% deposit on the share of the property you’re buying
HOW MUCH WILL IT COST AT THE START?
You will need to be able to pay the cost of the mortgage valuation or survey and legal fees. The minimum amount of savings you will need will depend on the scheme you want to buy into.
You will also need to budget for the cost of moving home, for example hiring a van or a removals company. In most cases, buying a home also involves paying a deposit.
WHAT ARE THE MONTHLY COSTS?
Every month you will need to make the following payments: 9 Your rent (on the part of the property you don’t own) 9 Your mortgage repayment to your mortgage lender 9 A service charge and management fee for services you receive 9 Buildings insurance
CAN I BUY MORE SHARES IN MY PROPERTY?
Yes, you can buy more shares in your home or buy outright whenever you can afford to. This process is called staircasing.
The amount you pay for additional shares will be based on the value of your home at the time you staircase. When you buy more shares your rent will reduce, and if you buy outright you will no longer be required to pay rent.
WHAT ARE THE NEW CHANGES TO SHARED OWNERSHIP?
9 Lower minimum shares. The minimum share a buyer can purchase of a shared ownership home is 25%, however, the Government’s new model for the scheme will see this lowered to 10%, meaning that the deposit needed is much lower 9 Buying additional shares. As it currently stands, owners can choose to buy additional shares in their shared ownership home – via a process known as staircasing – in chunks of 10% or more. However, the new format will give shared owners more flexibility and allow them to staircase in just 1% increments 9 Home repairs and maintenance. The revamped shared ownership scheme will introduce a 10-year period for new shared owners whereby the landlord or housing association will cover the cost of certain specified repairs and maintenance in the home. Shared owners will be able to claim up £500 in repair costs per year, with any repair and maintenance costs in excess of this being the responsibility of the owner 9 Introduction of longer leases. On 28
May 2021, Homes England published new model leases that apply to shared ownership. The new model will see the leases on new build homes increased from 99 to 990 years, helping leaseholders to save on the extra cost of extending their leases
TO APPLY
9 Complete an application online with
Help to Buy. You need Help to Buy
Agent 1 for the North 9 Enter the development name into the “property search” box and the properties will appear. Then click “apply online”, follow the instructions and apply for the property
willohomes.co.uk
TOP CHOICE ★★★ EDITOR’S X MARKS THE SPOT!
Creating a brand new community in Brighton, Home X is an exciting new development from Optivo, offering studio, one, two and three bedroom apartments and triplexes. Part of a regeneration project of Preston Barracks in partnership with U&I, Brighton & Hove City Council and the University of Brighton, Home X will deliver 369 new homes as part of an exciting £300m investment in this area of Lewes Road. The masterplan includes a new boardwalk to the station, public squares, shops, cafes, workshops, play spaces and stunning landscaping
There is something rather magical about
living near the sea. I’m not sure if it is the sound of the seagulls, the big skies or the exhilarating air, but I have always imagined it would bring a quality of life that we all hanker for. Visiting Home X made me realise that I am absolutely right, as this superb development offers more than just a home – it’s a whole way of living.
The buzz of Brighton never fails and whether you enjoy wandering around the unique Lanes, eating fish and chips on the beach, exploring the nearby South Downs or drinks in one of the many trendy bars, it offers something for everyone.
The apartments are very impressive, spacious and most importantly are filled with natural light from the large windows (those on the higher floors have incredible views too!). I loved the fluid layout and design – the contemporary kitchens feature eye-catching units in indigo blue with matt black sink and taps. You won’t need to worry about buying any white goods as the integrated appliances include an oven, induction hob, extractor hood, fridgefreezer, dishwasher and a washer-dryer in the utility cupboard.
Bedrooms are roomy and come with a built-in wardrobe to the main bedroom, and en suites and bathrooms are luxurious and perfect to unwind in at the end of a busy day. I was particularly taken with the three bedroom triplexes which are ideal for a young family and are so cleverly designed on three levels, plus the large terraces and balconies would be idyllic to enjoy a morning coffee or a sundowner.
But these apartments come with some amazing added extras. Cycling has become more and more popular as we are all becoming far more eco-conscious. There is a cycle store located in the underground parking area in each block and some great travel benefits too. Optivo is giving either a £150 voucher to go towards a new bike or a 12-month BTN bikeshare membership, and all Home X residents will get 10% off the cost of a new bike at Baker St Bikes in Brighton. There will also be a car club membership and details will be provided when you exchange.
Home X is perfectly located to connect to Brighton and beyond. There is a plethora of buses on the doorstep running 24 hours a day taking you to Brighton, from where you can get to London Bridge in an hour and 23 minutes. Moulsecoomb station is an eight-minute walk away and you will find an Aldi and a Sainsbury’s very close to the development. This area of Sussex is surrounded by the South Downs and some stunning countryside, and a 12-minute walk away you can enjoy the natural beauty of the Wild Park Local Nature Reserve.
Home X really does offer the best of all worlds and certainly ticks every box. As I make my way back to London I feel very envious of all those first time buyers who will not only be buying their dream home but will also be creating the perfect lifestyle.
Prices at Home X start from £244,000 for outright sale and £98,875 for a 35% share with a full market value of £282,500 if you use shared ownership.
home-X.co.uk
LONDON – A CITY TO CALL HOME
Stories Wharf
Parkside Triangle
Stepping on to the London property ladder has never been easier thanks to shared ownership and Hyde New Homes
First time buyers eager to
stay in the city will be pleased to discover that one of the leading home provider’s latest offerings includes a range of affordable and contemporary new developments in Harrow, Greenwich, North Woolwich and Waddon, giving them ample opportunity to remain living close to their friends and family, without the need to search further afield for more affordable options.
EASTMAN VILLAGE, HARROW
This is true for home hunters in Harrow, who have been snapping up apartments in an exciting new residential quarter on the site of the historic former Kodak factory.
Eastman Village has a selection of superbly designed one, two and three bedroom apartments. Each boasts a high specification as standard, including contemporary kitchen units with integrated appliances, en suite and built-in wardrobe to the main bedroom, quality flooring with underfloor heating
Eastman Village throughout, along with private outdoor space and parking available on selected homes.
There are provisions in place for residents to enjoy a gym, as well as cafes, restaurants and a supermarket. Families will also benefit from the excellent array of schools in the vicinity.
Linked by a new network of footpaths and cycleways, the development is just a 10-minute stroll to Harrow & Wealdstone station. The Bakerloo Line underground service takes you to London Paddington in less than half an hour, and the London Overground service to Euston in under 15 minutes.
Buyers will no doubt be attracted to the availability of shared ownership at the development. Typically, a 30% share in a two bedroom apartment at Eastman Village, priced at £133,800, would require a minimum 5% deposit of £6,660, with a subsidised rent payable on the remaining share.
At any time after you buy your home, you will be able to purchase additional shares and even own your home outright. You can also choose to sell your share at any time.
COPPER CREEK, GREENWICH
Heading east, a new development in historic Greenwich which boasts “panoramic views of the city”, including shared ownership, Stories Wharf is expected to launch in autumn 2022 and offers modern living with private balconies, terraces or patios. There is also a landscaped communal terrace, bringing a wonderful community feel to the development.
Just 15 minutes’ walk to King George V station, its Zone 3 location, with various rail lines into central London, makes it an ideal choice for commuters. The Woolwich Ferry is within close proximity, linking to the north side of the river and providing quick access to London City airport – opening up a world of travel, with regular flights available to European and American cities.
Register your interest and we will keep you informed about the launch.
Copper Creek
will be available to buy from spring 2022.
Copper Creek, located just a stone’s throw away from Deptford Creek and the Cutty Sark DLR, offers one, two and three bedroom stylish apartments, some with majestic views across London, including Canary Wharf, the Shard, the O2 and the River Thames.
The homes here come with the same high specification that Hyde New Homes creates as standard, as well as offering fitted white blinds to all homes, and the development is well positioned for commuters heading into the city centre and beyond. Copper Creek’s close proximity to a range of Ofstedrated Good and Outstanding schools also makes it ideal for families, and its convenient location, near shops and parks, helps contribute to its idyllic, community feel.
Prices have yet to be released, so register your interest and be among the first to find out more.
STORIES WHARF, NORTH WOOLWICH
Adding to east London’s desirability, is the hotly anticipated Stories Wharf development in North Woolwich. Comprising 163 new homes,
PARKSIDE TRIANGLE, WADDON
Moving further south, buyers will also be pleased to learn about Parkside Triangle, located in Waddon, Croydon.
The development’s green initiatives, such as cycle storage and electric car charging points, along with its Zone 5 location, make it ideal for those who want to leave the car at home to commute into the city.
A new pedestrian walking route allows direct access to Duppas Hill Recreation Ground, providing a quicker route to Waddon Station, which lies just 11 minutes away and provides access into central London.
Pricing is to be confirmed ahead of the development’s winter 2022 launch.
For more information, please visit hydenewhomes.co.uk
ONE BEDROOM APARTMENTS AVAILABLE NOW AT SANDERLING HOUSE & HARLEQUIN HOUSE – ENFIELD
In the vibrant north London suburb of Enfield, less than 20 minutes from central London and surrounded by green space, this development is by Newlon Living in partnership with Countryside Properties
Built around landscaped gardens and
play areas, the two contemporary buildings will transform the local skyline while giving residents views across the Lea Valley and towards London.
This collection of 24 stylish one bedroom apartments with a high specification throughout are offered under shared ownership, with prices starting from just £87,000, so you can now get a step up on the property ladder.
Just one minute from Ponders End station, with both the City and many of the capital’s cultural hubs less than half an hour away, you will be ideally placed to make the best of London.
The light and spacious interiors with floor-to-ceiling windows, wool mix carpeted bedrooms, and wood laminate flooring to the living areas are designed with both style and comfort in mind. Kitchens are fitted with Electrolux appliances, while the contemporary tiled bathrooms feature chrome towel radiators and branded bathroom suites and brassware. Each apartment benefits from having its own private balcony. Access to the apartments is by a video entry system, while there is also plenty of secure cycle storage.
Sanderling House & Harlequin House sit within one of North London’s most thriving suburbs, a welcoming neighbourhood of riverside and canalside pubs, artisan markets, local restaurants, craft ale taprooms and a great choice of shops for all your needs.
With more than 900 hectares of green space, Enfield offers many ways to unwind. Just a short walk from your future new home, Enfield Town Park is the perfect picnic spot. Running through it is New River, where you can pass swans and ducks on the way to Forty Hall, one of London’s finest manor houses set in beautiful and tranquil grounds.
Right on your doorstep, King George’s Reservoir is a wildlife-rich waterway and home to King George Sailing Club. Both walkers and cyclists can explore The Lee Navigation canal that runs all the way from rural Hertfordshire into the centre of London. Or, for an even more relaxing day out, stroll through the meadows and past the lakes of Trent Country Park, looking out for muntjac deer, rabbits, and pheasants.
When it comes to exploring London you couldn’t be better placed. With Ponders End station moments away, you can be in the City in less than 20 minutes. The same West Anglia mainline trains also take you to Tottenham Hale in less than five minutes, from where you can jump on the Victoria Line and be in Oxford Street in a quarter of an hour.
For weekends away, St Pancras International is under 25 minutes away. And with many local bus routes to rural Hertfordshire villages and towns, there’s always somewhere new to explore.
For more information about Sanderling House & Harlequin House, contact the Newlon Living Sales Team on 0800 058 2544 or pay a visit to shared-ownership.co.uk
FIRST TIME BUYERS INSPIRED BY INFLUENCER'S INTERIOR DESIGN AT THE GADE
Award-winning housebuilder The Hill Group has recently worked with social media influencer Chelsea-Scarlett Goslin-Minter (@ohsomint) to create a stunning new one bedroom show apartment at its Hemel Hempstead development The Gade. Chelsea, 28, used her creativity and passion for interior design to create an elegant and beautiful space filled with home comforts that are easy to re-create on a budget. Speaking about her recent project at The Gade, Chelsea offers some useful tips and tricks for first time buyers and shares her advice on how we can all make more sustainable design choices
What first started your interest in interior design?
My passion for all things interiors was sparked when I moved into my first home with my boyfriend and I really wanted to make the space feel more like our own. I love the design process and found that interior design gave me the opportunity to tap into my creative flair. There are so many ways that you can showcase your personality in the spaces you create, not only through the current trends, but it’s also really fun to establish your own signature style – it’s all about self-expression and feeling confident enough to bring your own story to life. Having fun with the space and trying different styles is a great way to see what works and what doesn’t.
I currently work for the interiors brand Heal's, working in its PR team to manage the company's social media channels. I love everything that the brand stands for and its brilliant to be able to see how Heal's takes inspiration from current trends and hot topics, while still focusing on creating timeless designs. I also set up my own social media page seven years ago – initially just taking pictures of my lounge and bedroom. I’m still doing the same, but I guess I am now showcasing more of my creativity across stories, reels and videos of my own projects.
How did you come up with the apartment design at The Gade?
My brief was to create something that first
time buyers could engage with and wouldn’t feel overwhelmed trying to re-create for themselves. While I was given a guide, I wasn’t restricted at all, which meant I had free reign and full creative control to transform a blank canvas. The apartments at The Gade are beautiful! Open-plan spaces are combined with floor-to-ceiling windows that completely flood all the rooms with lots of natural light – it’s instantly uplifting when you walk into the space, you can really tell Hill has thought about how the place will look and feel.
Other show apartments at The Gade feature lots of lovely bright fabrics, rich navy blues and teals with pops of pink throughout. So, I wanted to come up with a design that was still inspiring but softened, so that buyers can see the flexibility that these spaces offer to someone who wants to add their own sense of style to their new home. I focused on creating areas that embodied calmness by using a muted colour palette, but also still making sure that each room had its own personality.
What did your finished home at The Gade look like?
Textures are a key part of my style, so I wanted to incorporate a few different elements. In the bedroom, for example, I used a soft rug, rattan baskets and a linen lampshade. These simple additions are an easy way to create a really welcoming and soothing space, yet still add an amazing amount of depth to the room.
Hallways are often seen as tricky spaces and I feel they are often a bit neglected. It’s the first area you see when you walk into a home, so it gives you a great opportunity to make a statement and do something a bit playful with the space. Echoing the natural environment that surrounds The Gade, I chose to paint the hallway ceiling in a delicate shade of green, it’s unusual and creates a fantastic illusion – by going with a slightly bold colour it makes the walls feel taller by drawing your eyes upwards. This also complements the soft sage green colour that I have used on the walls in the open-plan kitchen/living/dining area. By picking up on similar accents of colour, you keep a sense of continuity and flow within the apartment.
What advice would you give to first time buyers looking to transform a home on a modest budget?
I would start off by saying that there is no need to go out and spend loads of money on furniture as soon as you move into a new home. Taking time to live in the space for a short while can be a great way to figure out what will work for you in the long term, seeing how much time you spend in each room and what you use each room for.
If you have furniture from when you have been renting, or you have friends or family that are keen to donate a few pieces, there is nothing wrong with using this furniture in your new home – some of my oldest pieces of furniture have turned out to be a great addition. Facebook Marketplace is also a real treasure trove for free or cheap pieces of furniture or items that would otherwise just go to landfill.
If you do want to buy some new furniture, my advice would be to invest in some key pieces that you really love. Good design is timeless, so I believe that finding a few items that will last a long time is definitely worthwhile. It’s also better economically and environmentally to spend a little more on these pieces, so that they stand the test of time and won’t need to be replaced so soon. Small things can make a big difference; patterned rugs, textured cushions, artwork and home accessories are all easy ways to make a statement in a room without spending too much money.
How conscious are you of creating sustainable designs?
I always think about the sustainability of my designs. Paints are great for adding splashes of colour to rooms, but many paints aren’t eco-friendly. I therefore like to make more considered choices about the types of paints I’m using when working on projects.
I also like to upcycle where I can. One of the first posts that I shared during lockdown was one where I upcycled an old utensil pot I bought from IKEA to save it from going to landfill. A lot of people can feel intimidated by upcycling, but it’s definitely worth a try – you have nothing to lose! Upcycling also allows you to create something that is truly unique to you yet still reflects your style choices.
Rebecca Littler, Group Sales & Marketing Director at Hill Group, comments, “The use of social media influencers has become a valuable marketing asset enabling us to target and engage with a broader audience of homebuyers. Chelsea’s collaboration with Artspace Interiors created sharable content that has resonated with her followers and echoed the tranquil setting surrounding The Gade.”
CHELSEA’S TOP 5 TAKEAWAYS...
• "Buy cheap, buy twice!" – invest in key furniture pieces that stand the test of time • If you can give a new lease of life to something, try it – if it doesn’t work you are no worse off than when you started • Don’t be afraid to have fun and try something different – you might surprise yourself • There are so many ways to put colour and style into a home without spending a fortune – patterned rugs, home accessories, wall tile stickers, artwork, candles and even different scents are all very effective and inexpensive • Research online hacks and tutorials for interior design inspiration – there are loads to choose from!
THE GADE BY THE HILL GROUP
For Hertfordshire buyers who are on the hunt for a new home that offers first-class living and is available with a Help to Buy: Equity Loan, award-winning housebuilder Hill’s new development, The Gade, is a must-see. Occupying a prime location in the heart of Hemel Hempstead’s old town, overlooking the River Gade, this superbly stylish collection of one and two bedroom apartments offers the best of town and countryside on the doorstep, with London’s buzzing capital only 30 minutes away. Purchasers keen to step into a high-quality home without compromising on style or location can now book an appointment to view the recently launched one bedroom show apartment that Chelsea-Scarlett has designed. The final selection of stylish homes at The Gade offers buyers an exciting opportunity to purchase a property in a well-connected setting that is ready to move into now. Thoughtfully designed to deliver spacious and flexible accommodation, prospective purchasers who pay a visit to the new show apartment won’t be disappointed. An impressive kitchen/living/ diner features direct access on to a private terrace – this area provides a bright and versatile space where owners can cook up a storm to enjoy an evening with friends, spend the day working away from the office or simply relax at the weekend. A generously sized bedroom features fitted wardrobes and full-height doors that also open on to the terrace. Storage needs are taken care of; the hallway is host to a large storage cupboard, as well as a separate utility cupboard for extra space that houses a washer-dryer. Each property also features underfloor heating as standard, on-site cycle storage and secure allocated parking.
Prices at The Gade start from £269,950 with Help to Buy. For more information call 01442 979 599, visit hill.co.uk/all-developments/hertfordshire/the-gade or email enquiries@thegade.co.uk
Help to Buy: Staplehurst, Kent
The one thing that Alex Shorthouse, 25, and Olivia Gray, 26, thought would make their lives complete was a fourlegged friend; but their rental property didn’t allow pets so it seemed like a distant dream until they snapped up their perfect home at David Wilson’s Dickens Gate development in the Kent village of Staplehurst
FACT FILE
Property: Three bedroom house Price paid: £347,995 Deposit: £17,399.75 Monthly repayments: £857.69 Annual service charge: £315
“W e had wanted to get a dog for ages,” said Alex, who works in the aerospace industry, “but we were in a small, rented coach house so we didn’t have the right set-up, and pets weren’t allowed anyway. Our long-term goal was to move into our house in 2022, and although we had been looking for a little while, we couldn’t quite find somewhere that we both loved – until we stumbled across Dickens Gate and fell in love with it straight away.”
The development is bordered by fields and has a masterplan that includes wildlife areas, allotments, play parks and lots of green spaces, so the couple knew straight away that it would make a great location for starting a new life with a puppy. They chose a three bedroom house that came with two parking spaces and a generous garden. “The whole development was much quieter than we were expecting, with a much bigger garden that wasn’t overlooked by other properties, which was a really positive feature for us,” says Alex.
“Inside it’s very spacious, with lots of room to move. We wanted two bedrooms plus a third room that we could turn into an office, so it ticked all the boxes for us.” Space to work was essential as he was working full time from home, while Olivia, who works in technical recruitment, was planning to continue to work from home once or twice a week and is now delighted to have room for proper office furniture rather than making do with a dining chair and a tiny make-up table.
The couple reserved in January 2021,
despite it being impossible to visit in person because of the Covid lockdown, and moved in at the end of June, two months earlier than expected. “Amy and Jess in sales were very responsive and reassured us every step of the way, which was important as being first time buyers we didn’t know what to expect. They also helped explain the Government’s Help to Buy scheme which we ended up using,” says Alex.
And of course, one of the first things Alex and Olivia did after moving in was to start looking for a furry companion – and they are now settling in with Woody, their five-month-old cockapoo, and enjoying some lovely walks as he gets older.
Natalie Perry, Sales and Marketing Director at David Wilson Kent, said, “While it is less than an hour from a desk in the city, Staplehurst offers a great taste of Kentish village life. It has all the amenities you need day to day, including a Sainsbury’s supermarket, pub, small library, butcher’s shop, restaurants and a medical centre, and is surrounded by plenty of countryside to explore. We’re encouraging wildlife at Dickens Gate by installing bat and bird boxes, creating new ponds and planting our green open spaces with bee-friendly species, as well creating wildflower meadows within our biodiversity areas and setting land aside for allotments and play areas, all helping to create a perfect atmosphere for people and their pets to enjoy the outdoors.”
Olivia works in Sevenoaks, which is around 45 minutes’ drive away, or 25 minutes by train from Staplehurst railway station, only a 15-minute walk from Dickens Gate. For commuters going further afield, trains reach Charing Cross and London Bridge in less than an hour, making the village an ideal base for those looking to move out of London. Road connections are excellent as well, with Maidstone around 25 minutes away and Tonbridge half an hour away by car.
Dickens Gate, which will eventually have around 250 new homes, is rapidly forming a friendly, new community. “Everyone around here is lovely, people always say hello to us and a real neighbourhood feel is starting to develop. We feel right at home already.”
Homes currently available at Dickens Gate start from £414,995 for a three bedroom semi-detached family home. To nd out more or to book an appointment, visit dwh.co.uk or call 0333 355 8503
FOR SALE
THE CREAM OF THE CROP
Each month, FTB scours the market to nd the best starter homes for rst time buyers. So, whether you’re looking for your very rst home on a budget or simply a breath of fresh air, we hope you will enjoy our selection.
REAL LIFE
Open market p64
ISLE OF DOGS, EAST LONDON CRESSING, ESSEX
DREAM BIG ★★★ FIRST CHOICE
Affordable homes p66-67
VILLAGE LIFE ★★★ FIRST CHOICE
Green and serene p68-69
AFFORDABLE HOMES
ISLE OF DOGS, EAST LONDON
DREAM BIG FIRST CHOICE ★★★
FROM £105,000*
New Union Wharf
A brand new phase of one, two and three bedroom apartments has launched at this popular development that overlooks the Thames, just a 20-minute walk from Canary Wharf. The new collection marks the fourth phase in the regeneration of a 1970s estate on the iconic Isle of Dogs, which is reviving a stretch of the Thames walkway. The apartments feature exible open-plan living spaces that open to private balconies, large double bedrooms and sleek tted kitchens – as well, of course, as some stunning views. In addition to instant access to all things riverside, residents have excellent DLR and Jubilee Line tube links right on the doorstep.
L&Q 020 7087 5111 lqhomes.com
*Based on a 25% share of the full market value of £420,000
SIDCUP, KENT
FROM £315,000*
ENFIELD, NORTH LONDON
FROM £86,250*
Hillcross Place
Hillcross Place enjoys a prominent location near Sidcup high street, just over a mile from the station. The one and two bedroom apartments are bright and spacious, with open-plan living areas leading to private outdoor areas. Off-street parking spaces are available, along with electric charging points. Residents also have access to a car club. Sidcup sits on the borders of south London and Kent, and enjoys a bestof-both-worlds setting – central London is a short commute, while rolling countryside and the Kent coastline are easily accessible.
Shanly Homes 01372 225 007 shanlyhomes.com
*40% Help to Buy will be available
HIGHGATE, BIRMINGHAM
FROM £255,500
Electric Quarter
Located close to the high street in Ponders End, these new homes are convenient for everyday life. The one and two bedroom apartments are housed within a smart, contemporary redbrick building with communal landscaped gardens. Inside, the large windows and open-plan living areas create a great sense of space. Southbury Overground station is a few minutes from the door, for services towards London Liverpool Street, while shops, supermarkets, cinema, schools, park and open spaces lie within easy reach.
Red Loft 020 7539 3745 redloftsales.co.uk
*Based on a 30% share of the full market value of £287,500
WILLESDEN JUNCTION, LONDON
FROM £102,000*
Berrington Place
These two bedroom apartments are superbly positioned within walking distance of Birmingham’s buzzing centre. The development, which has been created around central communal gardens, is in a great spot for enjoying the best of the city or retreating to calming surrounds. The apartments are arranged over four oors, and have been designed with modern living in mind, with clean design, open-plan living areas, tted wardrobes, fully integrated kitchens and beautiful tiled bathrooms. Residents also have access to on-site parking.
Barratt Homes 03301 278 329 barratthomes.co.uk
Oaklands Rise
This landmark development sits at the centre of the Old Oak regeneration project – a huge transport, commercial and property hub at the only site where the new HS2 and Elizabeth Lines will meet. The two bedroom apartments have been thoughtfully designed, with open-plan living areas that open to extra large balconies. Residents will enjoy communal gardens as well as shared rooftop gardens. Willesden Junction station offers Bakerloo Line and Overground services, while Acton and Harlesden provide shopping and dining.
Notting Hill Genesis 020 4502 3966 nhgsales.com
*Based on a 25% share of the full market value of £408,000
GREEN AND SERENE
CRESSING, ESSEX
VILLAGE LIFE FIRST CHOICE ★★★
FROM £370,000
Templar Green
This recently launched collection of two, three and four bedroom homes offers residents a best-of-bothworlds location. The peaceful rural setting, complete with pretty village green and open spaces, is only 10 minutes by car from the larger town of Braintree. The properties are thoughtfully designed, with exteriors in keeping with the countryside surrounds, while the well-planned layouts offer exible living spaces. All homes have gardens and private parking. The beautiful Essex countryside is perfect for exploring, while rail services from nearby Cressing station reach Liverpool Street in around 55 minutes.
Inland Homes 01376 755 154 inlandhomes.co.uk
NORTHWICH, CHESHIRE
FROM £317,000
CHOLSEY, OXFORDSHIRE
FROM £255,000
Winngton Place
With stunning Cheshire countryside on tap, along with good schools, plenty of shops and opportunities for days out, this is great spot for families. The three and four bedroom homes are situated between Northwich and Hartford and have a great sense of space. The four bedroom homes have separate dining and living rooms downstairs, along with a WC and laundry cupboard. Upstairs, there’s an en suite from the main bedroom as well as extra storage space. Outside, there’s a rear garden and a driveway to the front.
Anwyl Homes 01606 601 996 anwylhomes.co.uk
GOFFS OAKS, HERTFORDSHIRE
FROM £443,995
Poppy Fields at Yew Tree Gardens
This popular development in south Oxfordshire is surrounded by rolling hills. One bedroom maisonettes and two bedroom bungalows are currently available – all with well thought-out layouts with plenty of space. The one maisonettes feature open-plan living areas, with doors opening to private outdoor space for the ground- oor homes. There’s also extra storage space in the hallways. Direct trains to London Paddington and Oxford run from nearby Cholsey station and a supermarket, pharmacy and local shops lie within a 10-minute walk.
Bellway 01491 455 320 bellway.co.uk
OAKHAM, RUTLAND
FROM £164,995
Hendricks Green
Those seeking a taste of the quiet life need look no further than this collection of homes created on a former farm. The 12 new two bedroom properties join a larger development of family properties that enjoy beautiful green space all around, with a wildlife park, parkland and woodland close by. The apartments have a luxury feel, with French doors and large windows bringing plenty of natural light, and high-quality xtures and ttings. Cheshunt rail station is a 10-minute drive for services into central London taking less than half an hour.
Redrow 01707 502 314 r edrow.co.uk
Farriers Reach
Rural Rutland is home to this collection of contemporary homes, ideal for growing families. The two, three and four bedroom homes sit at the heart of Britain’s smallest county, recently voted as the best rural place to live in the UK. The homes are bright and spacious, with open-plan living areas and high-speci cation features. The properties also come with one designated parking space. Residents are close to the market town of Oakham, for a range of shops, restaurants, pubs and a farmers’ market. There’s also a good choice of schools.
Allison Homes 01572 722 262 allison-homes.co.uk
Secure your new home with a security upgrade from Yale WIN! A SYNC ALARM 6 PIECE KIT AND OUTDOOR SECURITY BUNDLE FROM YALE WORTH £400
HOW TO ENTER
Answer the following question:
What is the name of Yale’s award-winning smart alarm?
Send your answer with your full name, address and telephone number to: lynda@ rsttimebuyermag.co.uk
Closing date: 29 April 2022
THE PRIZE… ONE LUCKY WINNER WILL WIN A SYNC ALARM 6 PIECE KIT AND OUTDOOR SECURITY BUNDLE WORTH £400.
T&Cs
• The prize is non-transferable and no cash alternatives will be given. The competition is open to UK residents only According to Home Office statistics, you’re nearly twice as likely to be burgled in the first 12 months after moving into a new property. This is why the experts at Yale are making it their aim to ensure homeowners are aware of the importance of home security when they first move in to a new property
Picking the perfect furnishings and nishing touches may be at the top of your to-do list when moving in. But house-movers should consider rstly securing vulnerable spots around their home, including their front door, outdoor spaces and even the garden shed.
And to help make securing your new home even easier, the experts at Yale are giving you the chance to win a home security bundle with some of the brand’s bestselling products to help protect what matters most to you.
Yale’s award-winning Sync Smart Home Alarm can help to step up your home security to the next level. With just the xing of the siren to an outside wall and the download of an app, installation can typically be completed in under an hour, allowing for your new piece of kit to be up and running and your home protected, in no time.
And the simplicity doesn’t stop there. The Sync Smart Home Alarm allows you to control and monitor the security of your home from anywhere at any time via your smartphone, arming and disarming your alarm at the tap of a button.
If you’re leaving your new abode for work, for an afternoon out or even for a well-deserved holiday, the smart functionalities of the Sync Alarm allow you to be noti ed immediately if the alarm is triggered, checking the disturbance right away via your smartphone. Yale’s Sync Smart Home Alarm can also provide protection for your garden and outbuildings with its 200m range, with no need for unsightly wires trailing down the garden.
And gardens are another important area of focus, according to Yale’s home security experts. Protect your new garden shed with the Shed & Garage Alarm – a handy battery-powered, wire-free security gadget. With motion detection functionality, the Shed & Garage Alarm simply sounds – at a staggering 100dB – if movement is detected within the shed or outbuilding, quickly stopping criminals in their tracks.
And with the bonus of a hardened steel padlock included in the prize, you can even provide additional protection for your outbuildings, sheds or garden gates, ensuring you keep the burglars at bay.
Yale hasn’t forgotten to protect the inside of the home too. The experts will also be giving away the Pan & Tilt Indoor Camera; a discreet, effective security camera that can be easily positioned around your home. With two-way conversation capabilities and motion detection straight to your smartphone, you can always be "in the know" over your home security – anywhere at any time.
For more advice and top tips on how to improve the security of your new home, visit yalehome.co.uk