RENT FOR LESS AND SAVE FOR A DEPOSIT; LONDON LIVING RENT WITH L&Q

renters looking to get on to the property ladder in the capital,

Rent

WHAT IS LONDON LIVING RENT (LLR)?

Funded by the Mayor of London, London Living Rent is a Government-backed scheme which enables tenants to rent a home at a discounted rate – sometimes up to as much as 50% less than a similar property on the open market. It acts as a stepping stone to homeownership, as the extra saving made each month on rent can be put towards a deposit for your first home.

The main benefit to renting an LLR home is that it is possible to purchase the home that you already live in – so no need to spend extra time and money moving again! All properties on the LLR scheme guarantee tenants an assured tenancy of a minimum of three years and a maximum of 10, providing stability amid London’s everturbulent rental market. London’s largest landlord, L&Q, has a wide range of homes available across the capital.

WHY RENT WITH L&Q?

With nearly 60 years’ experience in the rental market, L&Q is the capital’s largest landlord and provider of affordable homes, making it an expert at understanding what’s important when it comes to renting a property. Offering a broad range of London Living Rent homes across boroughs including Walthamstow, Wandsworth, Newham, Croydon and Barking & Dagenham, L&Q has also streamlined the lettings process to ensure a responsive and smooth service without agency fees.

Since first launching its LLR services in 2018, L&Q has established an extensive property portfolio, taking a great deal of pride in the status of its developments. It has cultivated a fantastic, highly trained Lettings team over the years by bringing onboard some of the industry’s most qualified, experienced candidates and developing them in-house, so they’re able to meet L&Q’s exacting standards of customer service. The London Living Rent team also includes dedicated in-house maintenance specialists to ensure tenants enjoy peace of mind for as long as they make one of L&Q’s apartments their home.

Scheme Spotlight

London Living Rent in London’s 2023 Borough of Culture

L&Q’s new one, two and three bedroom London Living Rent homes in L&Q at Queen’s Quarter are located in the beating heart of Croydon, a short walk from a wealth of leisure and retail facilities.

Built for every kind of lifestyle, the homes bring modern, flexible living spaces to a thriving destination. Internally, each apartment

Expert Comment

Since first launching our London Living Rent service in 2018, we’ve helped hundreds of hopeful homeowners take a step closer to actualising their dream through this fantastic, discounted rental scheme.

Saving for a deposit is incredibly difficult for many households in the capital, which has been exacerbated even further recently with rising energy costs, so we’re pleased to be delivering such an innovative scheme for tenants to access homes in some of London’s most sought-after neighbourhoods.

has been designed to a fully inclusive specification with integrated appliances, as well as sought-after outdoor space in the form of a private balcony.

A green oasis in the city, L&Q’s LLR apartments overlook the adjacent Queen’s Gardens, a popular local park which features manicured lawns, leafy mature trees, bright flower beds and new play areas. The development is located just moments from East Croydon station, which enjoys a regular service into London Victoria and London Bridge, as well as connecting to the London Overground, which travels through New Cross and up into east London.

Prices start from just over £1,190 per month for a one bedroom home.

Just launched in east London’s newest neighbourhood

Located across the boroughs of Barking & Dagenham and Havering, L&Q is delivering a collection of one and two bedroom LLR apartments to L&Q at Beam Park, a pioneering residential neighbourhood in east London.

Beam Park is transforming a 71-acre site with 3,000 new

Having spent years renting in the capital, homeownership was simply unattainable for Beth and her boyfriend. “We wanted to buy a property in London, but we weren’t earning enough as a couple”, she recalls.

Coming across L&Q’s LLR apartments at The Sugar Works in east London’s Royal Docks, she discovered the scheme which would enable her to save while renting.

“When I was in my last property, I couldn’t afford to save anything. We used to pay £1,400 per month. We now pay £900 on the London Living Rent scheme and save £500 towards our deposit,” she explains. “The fact you get the opportunity to buy the place you’re already in, the place you’re renting, that’s got all your stuff there and that you know really well − that’s a really exciting opportunity.”

After completing a straightforward online application, L&Q responded within 24 hours with the news that she’d been accepted on to the scheme. Beth recalls, “I think within a month I went from applying to moving in. I only saw the property for the first time when I moved in − beforehand I just saw a show home! It worked out really well.”

With the development just a one-minute walk from Pontoon Dock DLR station in Zone 3, Beth’s commute has also improved significantly. “I can get to Bank in under 25 minutes, while Canning Town is about 10 minutes’ walk away. It’s really special being close to the Thames, it’s a luxury to have in London.”

Looking ahead to the future, Beth comments, “My aim is to save enough to buy a 25% stake after three years. In a way, I can’t imagine myself living somewhere else now, because I just don’t think I’m going to find anywhere as nice as this flat. It’s such a good scheme.” homes and substantial public infrastructure, and residents living in L&Q at Beam Park homes will enjoy a new public square, a medical centre, two schools, retail spaces, a gym, community facilities, and a multi-faith space.

L&Q at The Sugar Works offers a selection of spacious one to four bedroom homes, with the LLR prices starting from £990 per month for a studio apartment.

Also included in the masterplan is an array of idyllic green landscapes, including a major 2.5-hectare park, with outdoor exercise equipment and cycle and walking paths. Homes in L&Q at Beam Park have been designed to support residents to lower their ecofootprints and reduce their energy bills. Each home is fitted with a highly efficient water system that prevents water loss, while greater levels of insulation are achieved through double glazing and doors that meet high insulation standards.

Most apartment blocks are fitted with solar PV panels, while brown roofs will be positioned across the development, creating an environment for local ecology to thrive.

Prices for a one bedroom home start from £865 per month

Ready to find your London Living Rent home with L&Q? Head to our website to discover more: lqhomes.com/London-Living-Rent