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choice with child- and pet-safe solutions inspired by plants’ own bug-fighting abilities.

From its new On-Body Mosquito + Tick Repellent to its Insect Killer Sprays and Flying

(BPT) - What do more than 70% of consumers have in common? They all hate bugs. According to a recent survey, bugs bother a staggering 71% of Americans.[1] Yet, for more than a half a century, there were no “truly new” options for consumers when it came to pests until P&G Ventures reimagined the future and created a new brand, Zevo.

P&G Ventures is dedicated to growing new spaces for Procter & Gamble (P&G) that are outside of the Company’s current categories, including pest control, therapeutic skin care, pet parenting and automotive.

“We talk to thousands of consumers, spend time with them, shop with them, go to their homes, understand their pain points, test and retest, and then find a way to solve it,” said Mike Jensen, senior vice president, R&D, P&G Ventures. “We’re on a relentless pursuit - in fact, we’re obsessed with finding completely new ways to solve daily problems - problems that people had given up on or were forced to settle for tradeoffs.”

P&G Venture’s first brand to go national, Zevo, skyrocketed to success, securing a coveted spot on Circana’s 2022 Top 25 New Product Pacesetter list. With 6 in 10 Americans doubting the efficacy of natural insect repellents,[2] Zevo emerged driving consumer