THE VOICE JULY, 2020
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Department for Education and Jamal Edwards MBE join forces with seven apprentices to create new track “The Calling” by P Money Apprentice track and music video celebrates opportunity on offer through apprenticeships he Department for Education has today announced the release of “The Calling”, an exclusive new track and music video from grime artist P Money made in collaboration with seven apprentices and SBTV founder, Jamal Edwards MBE. The project, which forms part of the Department for Education’s wider Fire It Up apprenticeships campaign, is designed to showcase apprentice talent and the diverse range of opportunities that apprenticeships offer, beyond those that might traditionally be associated with this career route.
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SUPPORTED You can watch the music video on Jamal’s SBTV YouTube channel and stream the track on Spotify. The production of the track has been supported by apprentices from professions including drone engineering, sound and video production, lighting and hair & make-up. It features grime artist P Money, whose lyrics are inspired by his own experience of starting out in his career and reflect the spark, energy and determination of apprentices. Jamal Edwards is the executive producer for the video, which is produced by Teddy Music.
Gemmaine Walsh, Director of Communications Group, Department for Education says: “JaThree ‘making of’ videos, which mal’s success building SBTV into show apprentices in action, can one of the UK’s most well-known be viewed at the bottom of the music brands shows what can be page. The first is about the recordachieved when you follow your ing of the track, and feapassion and choose a path tures Clara Kheraddifferent from the Jamal Edwards mandi, a 21-year norm. His authenold broadcast MBE says: ticity will resonate operator apwith both young “There’s still an prentice at people and busithe BBC. The assumption that ness owners in second shows helping us enyou can only do a p p r e n gage with some tices workapprenticeships in of the people that ing together we really want to trades like plumbing to promote the talk to. track, including and construction. 19-year old Shola FREEDOM West, a digital marketing apprentice at White“This partnership will prove inhat and 24-year old Tafadzwa valuable as we aim to show the Muchenje, a social media appren- breadth of opportunities apprentice at Channel 4. Nathan Dickson, ticeships can offer to everyone in 21, Associate Network Engineer the UK.” apprentice at BT, built and configThat view really needs to be reured the drone to drop a preview versed, and I hope this track and of the track at a launch party at accompanying films will help get Wilberforce College in Hull. the message out there. The third episode shows the “It’s been incredible to be given making of the music video and the creative freedom to produce features 21-year old production something like this. I am really assistant apprentice Lilly Hudson, excited to be able to be part of this 18-year old electrical apprentice project and work with this talentKatie Harvey and 18-year old ed group of apprentices, share my hair professional apprentice, Kacy network, and help fire them up for Ruff. the future.”
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For more information on the partnership, take a look at: www.apprenticeships.gov.uk/thecalling Fire It Up on Facebook, the Fire It Up Apprenticeships YouTube channel, follow @Apprenticeships on Twitter and the National Apprenticeship Service on LinkedIn to keep up to date.
You’ll also find more on the partnership here: https://www.apprenticeships.gov.uk/thecalling Videos 1. Making of video one - https://www.youtube.com/watch?v=NTHV4nCML8A 2. Making of video two - https://www.youtube.com/watch?v=U4BkHm7OYEw 3. Track - https://www.youtube.com/watch?v=Q9L4mb6C_OI
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