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Robeks smoothie chain plans further expansion across Connecticut
BY PHIL HALL Phall@westfairinc.com
Among the grab-and-go eateries that populate Connecticut’s strip malls and commercial districts, the Robeks chain is not the most ubiquitous – there are eight stores in the state, with six based in Fair f ield County. The chain’s nationwide presence is also relatively modest, with more than 90 locations open and 50 in development across 13 states and the District of Columbia.
Of course, Robeks has a different focus than the other establishments serving up burgers, pizza slices, tacos and hot dogs. With its mix of smoothies, fresh pressed juices, acai bowls and premium toasts, the chain emphasizes a healthier alternative to traditional fast food mix.
And while it may not be rivaling McDonald’s and Dunkin in terms of the quantity of Connecticut locations, the Robeks management is very happy with the quality of performance in the state. The Business Journals’ Fair f ield County Bureau Chief Phil Hall spoke with Todd Peterson, chief development of f icer for Robeks, about the company’s place within Connecticut. Robeks recently announced that it was planning a further expansion across Smoothie chain 6