Mirror mirror on the wall, whose is the fairest trademark of all?

BY BILL HELTZEL Bheltzel@westfairinc.com

APeekskill company that makes glassless mirrors is accusing an Irvington competitor of reflecting poorly on its business.

MirrorLite Mirror Inc. accused LiteMirror GMM Inc. of trademark infringement in a April 25 complaint f iled in U.S. District Court, White Plains.

LiteMirror’s alleged infringement “has become progressively more signif icant,” the complaint states, and has “made consumer confusion inevitable.”

MirrorLite, owned and operated by Janet Reith, claims that it has been using MirrorLite® since 2008.

The Peekskill company uses flexible, metal-coated plastic f ilm that is shatterproof and much lighter than glass, according to its website, and sells the glassless mirrors to f itness and dance studios, theaters and other performance spaces, and trade shows and exhibitions.

The LiteMirror trademark uses the exact same letters, the complaint states, “merely flipping the words mirror and lite.”

Both businesses sell the same kind of products, the complaint states, marketed through the same sales channels, and pur-