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Mastercard platform helps Ukrainian refugees resettle across Poland
BY PHIL HALL Phall@westfairinc.com
Purchase-headquartered Mastercard (NYSE:MA) has quietly been a major force in helping nearly 10 million refugees resettle in Poland.
According to a report in LBBOnline. com, Mastercard teamed with Morizon-
Gratka Group, part of the biggest Polish news organization, on the “Where to Settle” digital platform that uses multiple datasets to steer refugees to areas in Poland where they would be able to make their new homes. The company estimated that 20% of the 1.5 million refugees who have settled in Poland since the Russian invasion of Ukraine have used the platform to find residences in Polish cities outside of the major metropolitan areas.
“We believe in taking action to make people’s lives better,” said Jerzy Hołub, marketing director for Poland, Czech and Slovakia, Mastercard Europe. “The war in Ukraine has upended the lives of so many families and individuals and we couldn’t just stand by and watch. By combining our own data with that of local governments and businesses, we were able to create a tool that we hope will ease the unnecessary burdens of so many. In the process, we’re excited about helping more Polish communities prosper.”