T H E B A C K B O N E O F G R A P H I
C
D
E
S
I
G N A N D B E Y O N D by
CallumCorless
Arts
University
Introductory
Bournemouth
Studies
.
This is not a book.
This is my personal journey as I developed
through my first three given briefs at the
Arts Universty Bournemouth.
welcome The first brief; My Journey Home,
the second brief; Life and Death
and the final; Through the Letterbox.
01. My
1.
Journey
Home
MY JOURNEY HOME The first project; ‘My Journey Home’ tackles multiple subjects, venturing from not only the physicality of the journey but also the mentality and sensory aspects. Through multiple research into artists and cartography, combined with personal observations on my journey home, I created an accurate visual representation of my experience.
THE BRIEF
Using the idea of a map you are required to visually represent your journey from college to home or vice versa. Consider means of exploring this that you would not normally notice eg. the flora you pass by, street signs, sounds, bus routes etc. Also consider less tangible ways of tracking your journey home eg. thoughts and song titles. Consider incorporating elements associated with maps such as a compass and/or a legend. You may use a collage, typography, photography and/or drawing or a combination of them.
The essence of this problem lies with making the connection between two points of a personal journey and how you visualise it. It also lies with the methods that you use to document that journey eg. taking a photograph every 50 steps or recording every green front door that you see. Adopting a method to document your journey will allow you to develop more comprehensive ideas.
03. My
Journey
Home
R i c h a r d
L o n g
R I C H A R D
L O N G
The sculptures created by Richard Long exhibit not only a personal story but also take on a more naturalistic form to correlate to the concept. The aspect which compells me the most is how Long has combined natural resources with his personal artistic skills in order to create a beautiful piece of artwork. Each creation, whether it is a circle, pile or line, each reflect somewhat of a journey. Furthermore, this is also emphasised through the use of the background. The choice of a beautiful and natural environment begin to narrate some sort of a story; where he has travelled to, the conditions he has endured etc. Throughout the majority of his pieces, he has chosen a more monochromatic colour scheme, usually black and white. However, within the piece shown to the left, he has chosen pale pinks and purples to create almost a fantasy and ficticious atmosphere, although I do prefer the gritiness of the black and white images as I feel it creates a more dramatic and intense ideology of the environmental conditions and landscapes.
05. My
Journey
D e n i s
Home
W o o d
denis wood The forms of cartography which Denis Wood creates, focuses on a wide variety of objects such as wind chimes, road signs and even carved jack o’ lantern faces. He does this within a specific rural area, as the shape begins to emerge throughout multiple pieces of his work. Three of the images chosen to the left of the page are simply black on white, however within the first design, Wood has chosen a dark blue and white colour scheme, maybe due to the light of the candles and the night time setting, however my interpretation of this specific colour scheme, was that they are both the opposite of the basis colours for traditional Halloween themes; black and orange. My favourite piece manipulates road signs to simply create an image of the area. The variety of shapes and symbols used within the road signs create a sense of miniature detail within the larger image.
07. My
Journey
J . R . R
Home
T o l k i e n
End? No, the journey doesn’t end here. Death is just another path. One that we all must take.
}
J . R . R
T o l k i e n
09. My
Journey
Home
R o a d s w o r t h
is iconic, and the manipulation of illustrative graphic design greatly appeals to me. He uses the colours usually found on the road and combines them with a form of illustration to create compelling pieces of artwork; simply transforming the line seperaters in a parking lot into a sequence of dispersing dandelion clocks. The more effective choice of imagery uses the black and yellow colour scheme, symbolising danger, where ironically road markings are intended to save lives on the road. My interpretation of the image on the left, is that it obviously resembles the movemenet of traffic due to the direction of the flight of the birds, but also due to the car in the image driving in the opposite direction on the opposite side of the road. However, the symbol of the birds flying may suggest the road to be dangerous and that the number of birds reflect the number of deaths on the road within recent years.
R O A D S W O R T H
Roadsworth’s choice of colour and location
11. My
Journey
Home
G a t h e r i n g
I d e a s
Journey Home Telephone Boxes Footprints Info. Graphics
Scarf Traffic Lights
Distance
Stop Signs
Overheard Expletives
Cartography Steps Taken Time
Bus Stops
Litter Bins
Various Routes
Maps
13. My
Journey
Home
S k e t c h i n g
C o n c e p t s
InfoGraphics
One approach was to simply focus upon the people of whom I passed on one of my journeys. This would situate around the mode of transportation, fashion accessories, overheard expletives etc. However upon this journey I also decided to record the time taken and distance, to provide the reader with a sense of time and length.
People Double-Strapping their Bags: 79 People Single- Strapping their Bags: 18
People Wearing Hats: 16 People not Wearing Hats: 152
People Listening to music: 45 People not Listening to music: 123
People Using Mobile Phones: 80 People not using Mobile Phones: 88
Transport by Bicycle: 37 Transport by Walking: 128 Transport by Jogging: 3
Overheard Expletives: 6
Seconds Taken: 3,422
Distance: 3.7015km
17.
Journey
Home
E x p e r i m e n t a t i o n
of the viewer.
the audience. The vibrant colour scheme was later decided to further aid the understanding
of the street lamp and phone etc. was intended to aid the decoding of the information by
visually represents concepts and aspects encountered on my way home. Creating the outline
After researching into Denis Wood, I decided to create some form of infographics which
I n f o G r a p h i c s
My
19. My
Journey
S c a r f
Home
D e s i g n s
Lamposts: 137
Bins: 8
Bus Stops: 12
Traffic Lights: 45
Crossings: 19
Roundabouts: 6
Benches: 6
Post Boxes: 3
Speed Cameras: 1
21. My
Journey
Home
S k e t c h i n g
I d e a s
Unhappy with the results of the infographics piece and sketch concepts, I decided to devour more specific concepts into more detail. For example, here I decided to use the concept of double yellow lines to create a visual interpretation of my journey. Furthermore, I recorded the location of the street lamps with the intention to cut out the circles and beam a light through the page so the shadow created would form the shape of my journey upon a surface. However I felt that both of these pieces didn’t create as much of a story surrounding my journey.
Final Design Using the initial concept of using some form of typography to visually represent my journey, as well as some form of imagery, I decided to graphically use the names of streets walked along to create my piece
During four week days, I decided to journey upon four various routes to my destination, making the same route at least once a day. Although some parts of the routes may have been used within the route prior, I found it difficult to organise a route which didn’t overlap at some point along the path.
My two destinations; Arts University Bournemouth and Madeira Road Halls of Residence are both marked on my map, situated at the top and bottom of the piece. The colour scheme , white and dark grey paper was to symbolise road markings; as I avoided the colour yellow due to its connotations of danger.
I F
THE BRIEF
L E
D
E
A
T
H
Choosing the right time to overtake a lorry on a busy road can mean the difference between life and death. With this in mind visually reinterpret two images to appear on two rear panels of a lorry’s doors. The left side must represent life, while the right represents death. The objective is to visualise a clear and meaningful graphic statement about life and death. Adobe Illustrator must be used to produce the work.
“WHAT IS THE MEANING OF LIFE NOW?
“
2.
The second project, ‘Life and Death’ poised the challenge of creating a graphic and visual representation of life and death. The choice of imagery is essential; as it must not only attract the attention of the driver, but also provide them with knowledgeable and persuasive advice. The use of a metaphorical image may appear to some drivers of whom will understand the concept, whereas some drivers may not understand the subliminal message intended. Somehow I will need to combine a more literal image which will also provide more rehetorical answers.
patrick seymour The sudden impact created by Seymour’s use of imagery instantly suggests death. The use of the skull and the gas mask, two objects which carry multiple negative connotations, combined with the choice of the colour to create a real emphasis surrounding death. In my opinion, even the image of the rhino could suggest some sense of animal poaching. The style in which Seymour creates these images is unmistakable, uniquely manipulating smaller strokes to create a sense of tone and depth. This specific style could be used within my illustrations to create a unique style, furthermore as the driver begins to become closer to the image, the smaller strokes will begin to become apparent. This would allow me to create an image where the meaning would become more understandable as the viewer gets closer by using text within or instead of the skills.
33.
Life
and
Death
G a t h e r i n g
I d e a s
Feathers Yellow
Seeds Moths
Life
Light
Holy
Baby Flowers
Peace Birth
Birds
White
Graves Funeral Directories
Black Christ/Cross
Dark
No. 4 Skulls
Death Skeletons Red
35.
Life
and
Death
S k e t c h i n g
C o n c e p t s
37.
Life
and
Death
T y p o g r a p h y
A p p r o a c h
GNIDAER YB SIHT TNEMESITREVDA EVAH UOY DETNEVERP FLESRUOY
FROM OVERTAKING THIS LORRY AND RISKING YOUR LIFE.
Damien Hirst The chosen piece of artwork located to the left of the page, named ‘The Anatomy of an Angel’, reflects both aspects of life and death in one image. The Angel; a symbol of life, holyness and purity has here been dissembled to reveal several anatomical organs - similar to a postmortem; the study of the body after life. Here Damien Hirst has even used lighting to create drama, by highlighting the angel within a bright white light to emphasise the white stone and purity. This contrasts dramatically from the dark and eerie background.
41.
Life
and
Death
K o n r a d
S m o l e n s k i
representation of Life and Death.
The life and energy created by the fire within the first image, combined with the lighter setting is a clear symbol of life. In contrast, the second image uses an extinguished fire with dying embers present upon a burnt and demolished frame to symbolise death. This is further emphasised by the night time setting. This clear contrast of imagery is required to create a clear and distinguishable design for the rear of a lorry. The instantly recognisable juxtaposition may deem more effective than a more metaphorical choice of illustration.
S M O L E N S K I
Smolenski has created a metaphorical
K O N R A D
Within the two images to the left,
43.
Life
and
Death
V i s u a l
R e s e a r c h
Tarot Cards
One concept I wish to experiment with are the use of Tarot Cards. These effective and instantly recognisable designs not only reflect Life and Death but also fortune and the future of the reader. The three most relative designs; ‘Death’, ‘The Devil’ and ‘The Sun’ are all associated with the concept of life and death.
Death – Mort Astrological Ruler:Zodiac: Scorpio Path Number: 24 Hebrew Letter: Nun Dignified: Dramatic change, new beginnings Ill-dignified: Resistance to change, stagnation
The Devil – Le Diable
The Sun – Le Soleil
Astrological Ruler: Zodiac: Capricorn Path Number: 26
Astrological Ruler: Planet: Sun Path Number: 30 Hebrew Letter: Resh
Hebrew Letter: Ayin Dignified: Self-delusion, anger, bondage Ill-Dignified: Regeneration, increased frustration
Dignified: Achievement, joy, success Ill-Dignified: Eventual fulfillment
http://paganroots.com/information/divination/major-arcana/
47.
Life
and
M i k e
Death
W r o b e l
MIKE WROBEL In order for me to create personal and customised Tarot Cards, I decided to look at the style of chosen artists. In this case the Graphic Illustrator Mike Wrobel due to his choice of colour, concept and style. Using a single image within a single design; this relates well with the concept of using Tarot Cards due to their style of using single imagery; a skeleton or the sun etc. Furthermore,
the
pale
and
vintage
colours used are similar to that of the Tarot Cards, however more vibrant and modern colours such as turquoise and pinks have been introduced. Concerning tone, the use of a gradient is minimal; as Wrobel has intelligently selected areas for shadows and areas for highlights. This specific style is how I am going to create my Tarot Card designs.
49.
Life
and
Death
T a r o t
C a r d
E x p e r i m e n t a t i o n
TAROT CARD D
E
S
I
G
N
S
Using the style of Mike Wrobel and the concept of the Grim Reaper to represent death, I have recreated my own Tarot Card design through the use of Adobe Illustrator. The purple used within the design was orientated around its dark and sinister connotations. However, this design does not appeal to myself, and so further experimentation is required.
51.
Life
and
Death
S k e t c h i n g
C o n c e p t s
Final Design The origin of my design combines several aspects. The initial concept was to use some form of typography to represent Life and Death. Throughout my research, I had discovered that within Chinese culture, the number Eight symbolises fortune, wealth and life whereas the number Four represents death, defeat and misfortune.
To further emphasise the juxtaposition, I decided to include some form of imagery. Influenced by my visual research, I decided to include some form of imagery. Influenced by my visual research, I decided to use the images of microscopic cells. I specifically chose the two images, mainly because the Sperm Cells and the Egg are both symbolic of life, whereas the Prostate Cancer Cells possess negative connotations of Death and Agony. Furthermore, both of these images selected both demonstrate circular forms.
Avoiding the more typical colours of Black and White, I decided to use a more modern approach similar to the artist Mike Wrobel as I feel that the colours chosen will appeal to a wider target audience.
LETTERBOX
THROUGH THE
3.
This assignment encourages you to start to think like a Graphic Designer. This way of thinking requires that you constantly observe, question, explore
THE BRIEF
and form opinions about the environment in which you live. It also means that you understand that your opinions may differ from others. The essence is that if you want to effectively visually communicate to an audience it is vital that you are clear as to what you want to say, who you want to say it to and how you want to say it.
This brief will creates oppurtunitites for you to develop your visual awareness and your critical analytical skills. It also creates oppurtunities for you to explore different methods of generating concepts and ways of presenting them. Select from one of the three newspaper articles provided to you. Summarise the key points and. Research the background to the story and form an opinion about it (you do not have to agree with what you have just read). Produce a visual message that expresses your opionion to a chosen target audience.
article
3
Richest 1% of people own nearly half of global wealth, says report Credit Suisse study shows inequality accelerating, with NGOs saying it shows economic recovery ‘skewed towards wealthy’
The richest 1% of the world’s population are getting wealthier, owning more than 48% of global wealth, according to a report published on Tuesday which warned growing inequality could be a trigger for recession. According to the Credit Suisse global wealth report (pdf), a person needs just $3,650 – including the value of equity in their home – to be among the wealthiest half of world citizens. However, more than $77,000 is required to be a member of the top 10% of global wealth holders, and $798,000 to belong to the top 1%. “Taken together, the bottom half of the global population own less than 1% of total wealth. In sharp contrast, the richest decile hold 87% of the world’s wealth, and the top percentile alone account for 48.2% of global assets,” said the annual report, now in its fifth year. The report, which calculates that total global wealth has grown to a new record – $263tn, more than twice the $117tn calculated for 2000 – found that the UK was the only country in the G7 to have recorded rising inequality in the 21st century. Its findings were seized upon by anti-poverty campaigners Oxfam which published research at the start of the year showing that the richest 85 people across the globe share a combined wealth of £1tn, as much as the poorest 3.5 billion of the world’s population.
“These figures give more evidence that inequality is extreme and growing, and that economic recovery following the financial crisis has been skewed in favour of the wealthiest. In poor countries, rising inequality means the difference between children getting the chance to go to school and sick people getting life saving medicines,” said Oxfam’s head of inequality Emma Seery. “In the UK, successive governments have failed to get to grips with rising inequality. This report shows that those least able to afford it have paid the price of the financial crisis whilst more wealth has flooded into the coffers of the very richest.” The $20.1tn rise in global wealth over the past year is the largest recorded since 2007. The total has risen every year since 2008 and is now 20% above its pre-crisis peak, the report said. Wealth in the US in the past year had grown by as much as the $12.3tn the country lost in the financial crisis. The Credit Suisse analysts pointed to the debate that has been sparked by work such as that by Thomas Piketty into long-term trends towards inequality. It pointed out that while inequality had increased in many countries outside the G7, within the group of most developed economies it was only in the UK that inequality had risen since the turn of the century. “Only one of them, the UK, recorded rising inequality over the entire period 2000–2014 and only three show an increase after 2007 – France, Italy and the UK,” the report says.
Of the UK, it says: “Nowadays the pattern of wealth distribution in the UK is very typical for a developed economy. Almost 60% of the population has wealth exceeding $100,000 and there are two million US dollar millionaires”. Other calculations by the Credit Suisse team “hint at raising global wealth inequality in recent years” and show that overall wealth in the US has grown at a faster pace than incomes. The authors warned it was a trend that could point to recession. “For more than a century, the wealth income ratio has typically fallen in a narrow interval between 4 and 5. However, the ratio briefly rose above 6 in 1999 during the dotcom bubble and broke that barrier again during 2005–2007. It dropped sharply into the “normal band” following the financial crisis, but the decline has since been reversed, and the ratio is now at a recent record high level of 6.5, matched previously only during the great Depression. This is a worrying signal given that abnormally high wealth income ratios have always signaled recession in the past,” the report said. China now has more people in the top 10% of global wealth holders than any other country except for the US and Japan, having moved into third place in the rankings by overtaking France, Germany, Italy and the United Kingdom.
65.
Through
the
W o r l d
Letterbox
P o v e r t y
V i s u a l
R e s e a r c h
poverty visual research After reading the previous article, my intial intentions were to research into Poverty within the UK and its juxtoposition with its wealthy counterpart. Before researching into facts etc. I decided to undergo a visual research session. The images to the left of poverty around the world provided me with a comparison to poverty within the UK, and that Poverty anywhere is the same; suffering, dispair and agony.
ÂŁ
67.
Through
T h e
the
Letterbox
R i c h
L i s t
the rich list Here is the Sunday Times 2014 Billionaire List top 25: Rank, name, wealth, increase/decrease in wealth
Sri and Gopi Hinduja, £11.9 billion, up £1.3 billion Alisher Usmanov, £10.65 billion, down £2.65 billion Lakshmi Mittal and family, £10.25 billion, up £250 million Len Blavatnik, £10 billion, down £1 billion Ernesto and Kirsty Bertarelli, £9.75 billion, up £2.35 billion John Fredriksen and family, £9.25 billion, up £450 million David and Simon Reuben, £9 billion, up £719 million Kirsten and Jorn Rausing, £8.8 billion, up £3.691 billion Roman Abramovich, £8.52 billion, down £780 million The Duke of Westminster, £8.5 billion, up £700 million
69.
Through
T h e
the
Letterbox
R i c h
ÂŁ
L i s t
The UK is the world’s sixth largest economy, yet 1 in 5 of the UK population live below our official poverty line, meaning that they experience life as a daily struggle. There are 3.5 million children living in poverty in the UK today. That’s 27 per cent of children, or more than one in four.1 There are even more serious concentrations of child poverty at a local level: in 100 local wards, for example, between 50 and 70 per cent of children are growing up in poverty.
http://policy-practice.oxfam.org.uk/our-work/poverty-in-the-uk http://www.cpag.org.uk/child-poverty-facts-and-figures
£
$
¥
₡
₣ ₨
€
�
¢
71.
Through
the
Letterbox
A a l i y a h ’ s
S t o r y
Lacking love and affection at home, she started going out a lot and hanging around with older men. At first she thought they liked her for herself, but soon they cruelly betrayed her trust and started to abuse her. On one occasion a ‘boyfriend’ pulled her out of his car by her hair and threatened to cut off her legs with an axe, before driving her to a hotel room “to have his friends come over and do what they wanted to me”, as she put it chillingly.
“
“
At 14 years old, Aaliyah had a very poor relationship with her parents.
73. trafficking Through
U K
the
Letterbox
T r a f f i c k i n g
within the
uk
After researching into poverty within the UK, I decided to research even further into the Trafficking aspects within this topic. After revealing some disturbing statistics and truths, i decided that this shall be the origin of my project. Upon the opposite page are some facts found whilst researching.
One issue I found with the subject, is that there are plenty of charities which aid the recovery of victims, however, after all of my research I found that there arent’t any chairties which aim to stop Trafficking. This would be my starting point.
Estimated 2,744 people trafficked within the uk (2013)
Only 8 successful cases of trafficking
Reported last year 22% increase since 2012
Estimated 602 Children involved(2013)
2nd most profitable thing to drugs, and a lot less chance of getting caught (Peter Bone MP)
Statistics are higher due to the hidden nature of Trafficking
75.
Through
U K
the
Letterbox
T r a f f i c k i n g
Albania Lithuania Russia Ukraine Malaysia Thailand Ghana Nigeria
S o u r c e
C o u n t r i e s
77.
Through
the
Letterbox
A m n e s t y
I n t e r n a t i o n a l
amnesty international I decided to research into Amnesty International for several reasons. The main reason was to discover how they organise partitions and gain people’s votes. The second was to research into the form of imagery and language used in order to create a sense of emotion and compassion within the audience. Considering that Amnesty international tackles similar issues to my personal campaign, I found that the effective techniques used by the group are to be considered when structuring my own. For example, the first image to the left has potential to be used within my project due to its implications of slavery. The lack of vibrant colours creates a more sinister sense of desperation. Upon the following page is an example of a partition addressed to President Barack Obama surrounding the release of Chelsea Manning. This proved useful as it has provided me with a basic structure on how to create my own if need be.
79.
Through
the
Letterbox
P a r t i t i o n
E x a m p l e
amnesty partition example
President of the United States President Obama The White House 1600 Pennsylvania Avenue NW Washington DC 20500 USA Dear President Obama, We call on you to grant Chelsea Manning clemency and release her immediately. We are concerned by the conditions that she was held in whilst in pre-trial detention which were described as cruel and inhumane by the UN Special Rapporteur on Torture. Her treatment was deemed to breach military standards by the judge presiding over her case and military officials. We are also concerned that Chelsea was prevented from presenting evidence that she was acting in the public interest at her trial, which were not considered in her sentencing. Due to the shortcomings in due process during Chelsea’s detention and trial we urge you to commute Chelsea’s sentence to time that she has already served in pre-trial detention, and release her immediately. We ask that you urgently investigate the potential human rights violations exposed by Chelsea Manning, and note that some of the information revealed by her has added great value to public debate. Finally, I call on you in strengthening protection for whistleblowers, and consider the effect of Chelsea’s severe punishment on limiting the capacity for others exposing human rights abuses to reveal them in the future.
81.
Through
the
Letterbox
T r a f f i c k i n g
R e s e a r c h
Altering my topic slightly onto Trafficking, I decided to udergo a second part of visual research. The selection of these three images were due to their level of impact upon me as part of the audiemce. all of these images suggest to me that they are orientated around the topic. Furthermore influencing myself to use similar images within my line if work.
83.
Through
the
M o s a i c
Letterbox
I m a g i n g
One concept I considered was how to bring people together as a community and allow them to feel involved. And so my idea is to use some way of creating a collaborative piece through smaller pieces. Hence the mosaic image of Marilyn Monroe to the left as it demonstrates the technique effectively..
85.
Through
T h e
the
Letterbox
C o n c e p t
the concept The final concept I am going to pursue is to create a collaborative piece of work throughout the involvement of the community. By using postcards of which will be posted through letterboxes across the UK, I am going to involve people into signing a partition in order to raise awareness and hopefully to solve the issue of Trafficking within the UK within the House of Commons. On one side of the postcard will be a disturbing image realted to Trafficking, whereas the rear will include the details of a local event. A local event which will be held in Musuems and Art Galleries across the UK., providing the whole nation to either post their cards or arrive personally to include their card within the larger image which will reveal the image of a Trafficking Victim. The whole event will be recorded and posted virally to engage people internationally.
87.
Through
the
Letterbox
S k e t c h i n g
C o n c e p t s
89.
Through
the
Letterbox
P o s t c a r d
D e s i g n
This was my first attempt at creating and designing the back of the Postcard which would be sent out ot people within the Bournemouth area.
The size and shape of the design were altered from the standard Postcard size in order for me to fit enough information and details onto a small surface.
However, I do not like the use of the partition at the foot of the page and also the facts as I feel this removes the effect and sense of urgency. Unhappy with this design I think I am goingto simplify not only the information but also the size and shape.
I much prefer this design as it is not only efficient in terms of size and shape but also in terms of the select information used. I much prefer the layout as it is easy to read and yet provides enough information to guide the reader to the event. Although I have not selected a fact or statistic to place on the back of the design, I am relying mainly on the choice of imagery to create the form of impact required.
91.
Through
the
Letterbox
A n d r e a s
P o u p o u t s i s
This Dark form of Photograhy by Andreas Poupoutsis is appropriate within the subject of Trafficking. The covered faces removes all forms of identity, similar to how the Traffickers remove people’s identity and transform them into object for sale.
For example the image to the left demonstartes a screaming facial expression of which represents or suggests that the victim is trapped and cannot be heard, similar to how the image is viewed by the audience; without sound.
andreas poupoutsis
Final Designs I believe that my final design in comparison to the brief was relatively successful. As much as I would desire to capture my own photographs in the style of Andreas Poupoutsis, I have presented, what I consider an effective final piece. The concept of taking smaller individual images and collaborating with the local community as well as nationally not only targets specific households, but combined with the ability to stream an online feed will also raise the awareness internationally.
The image used within the final piece to the left will represent a victim of Trafficking which has now been freed from the imprisonment. The size of the final image will be 308cmx280cm and with the individual postcards being 14cmx10cm the math works out at 440 postcards within a single large image. If there are three images within a single Art Gallery or Museum then that would use 1,320 postcards. To raise the awareness at the House of Commons a number of 10,000 partitions must be accepted so at least a number of eight exhibitions (10,560 postcards) must be set up. However taking into consideration that not everyone will attend, maybe an appropriate number of 20 exhibitons (26,400postcards) will be more efficient. A website will also be available to show support online.
103.
Lecture
Notes
Lecture Notes
Since the start of the term, lectures have played a vital role in gathering information, resources etc. The notes following include artist names, quotes, image references and idea concepts. Some of the following notes may offend with no intention and if so I personally apologise.
105.
Lecture
Notes
29-09-2014 Ideas: Rocks/ Website/ Solar System/ Sign Posts/ Fairground Map/ Hospital Map/ Digital Memory/ Battery Life Map Artists: Richard Long/ Denis Wood Cartography: The study and practice of maps
07-10-2014 Books: ‘What is Graphic Design’ by Q. Newark ‘What is Graphic Design for?’ by A. Tremlow ‘The Graphic Design Reader’ ‘A smile in the Mind’ “Designers should read about everything but Graphic Design” -Richard Hollis ‘Obey/Andre the Giant’ Roadsworth Sarajevo Propaganda Websites: AllofUs/ AIGA Milton Glazer (I heart NY) Tommy Ungerer Pepsi Max lonely Calorie
11-10-14
14-10-14
Suggested Reading: ‘Approach and Language’ Ambrose A and Aono Bilson
(This is not a Pipe)
Why does Mickey Mouse wear gloves? Visual Culture:
AUB Library
modern culture/ historic culture/
(Box of Broadcasts)
understanding/ shared experiences, language and codes/dynamic
Genius of Design
history movement/ subculture/ multiculture/ construction
Christopher Dresser
and communication of meaning/ contextual knowledge/ prior experience/ information/ relationship with image/ appreciation with
Frankfurt Kitchen
culture and source.
Corbusier House (20/30s’ modernism)
Non-verbal communication and body language Interpersonal skills
Challenge what people see
William Morris
‘The Naked Lunch’
Totenism: Relations between objects are made to represent the relations between people. Visual Competence: interacting and engaging with social media, television and magazines. Sigmund Freud (1856- 1939): Scopophilia/ Voyeurism/ Exhibitionism/ Psychoanalytical Auteur Theory: Form of Explanation that depends upon notions of expression and individuality/ personality. Visual Culture: Phenomological and Hermeneutic subject based approach- stresses the importance of the role.
Structural Based Approach: The importance of the role of structures, valves system of representation.
107.
Lecture
Notes
17-10-14 Life and Death: ‘Abandon all Hope ye’ who pass’/ Colour/ Pastiche/ Esse est Percipi/ Fear/ Spider made out of car parts/ ‘One risk your child cannot afford’/ Religious
27-10-14 1. Info. Gathering and Research 2. Idea Generation and Concepts 3. Design Application and refinement 4. Production -Names/ Dates/ Stats/ Keywords/ Quotes What message does the brief want me to relay? Who am I relaying the message to? Restrictions/ Limitations? Timeframe? Wild and Exaggerated ideas 1. Review and Edit 2. Re-read the brief 3. Discuss ideas 4. User testing- Do they understand? Do they react? 5. Select two possibilities (Always have plan B)
28-10-14 Jonathan Bignell- Media Semiotics David Crow Roland Barthes (1977) -the rhetoric of the image/ the meaning of the image ‘Semiotics’- Greek for ‘sign’ ‘Theory’- Greek for ‘Theorama’; review or reflect. Patterns and structures of signs in media texts condition the meanings - Ferdinand de Saussure Syntagm- Reflections of signs; relationships/ difference of signs that come before or after other signs. Paradigm- relationship of signs that can replace one another Icon- something that resembles an original concept Symbol- stands for something Myth- things used as signs to communicate a social and political message about the world Umberto Eco: Italian Semiotican- the Name of the Rose. Process of signification involves four elements. 1.The objects or conditions that exist in the world 2. The signs that are available to represent these objects or conditions 3. A set of choices amongst signs, or a repertoire of responses we can have or give to signs 4. A set of rules of correspondence that we use to encode and decode the signs we make and interpret. Ideology: a way of percieving reality and society which assumes that some ideas are selfevidently true, whilst others are self- evidently not true. Ideologies: Shared by a group. Stuart Hall; four stage theory of communication 1.Production 2.Circulation 3. Use (Distribution and Consumption) 4. Reproduction Process of Communication- Circulation circuit/ loop Codes: Particular Meaning Advertising: 1. Use of linguistic and visual signs 2. We read advertisements 3. Creates structures of meaning 4. Aim to engage us in their structure of meaning and encourage us to anticipate by descending activity 5. Uses signs, codes and social myths already in circulation
109.
Lecture
Notes
18-11-2014 Wells, Liz 2001 Photography: a Critical Intro. London: Routledge Photography- Pictures on a Page Photo-journalism Various Cultures believe that Photography steals your soul Invasive Photojournalism (1920/1930’s)- spontaneous, topical and responsive Image of boy falling from the plane: John Gilpin (1971) Dead Donkey- Last story at the end of the news 1988- two off-duty coorporals, IRA Funeral, Bloody Ulster Electrocution (Daily News) 1923 Female Murderer Burkenhair Murders Marilyn Monroe Autopsy OJ Simpson Valentine’s Day Massacre (Alcapone) The Hindenburg Disaster Hiroshima- Atomic Bomb Nagisaki ‘Raising the Flag’ (WW2) Kent State University Attacks (1970) Burning Monk, Malcolm Browne (1963) Vietnam War- Burning Children/ Vietnam War Photographer (Tim Page) Chinese Student Protest in front of moving tanks (1989)
25-11-14 Branding: Visualisation of a company’s characteristics, House Style, Company image, Unites Image/ individual Image Differentation Competition- market position reputation Design Programme: Aspirations Employee Motivation Customer Satisfaction Increase Company’s visibility/ image/ association A trademark is a sign Function- identification, desception, creation of value, legally protected Pillsbury Dough Boy Semiotics- one that is understood without strong convection Brand equity- awareness, percieved, quality, loyalty, associations
111.
Illustrator
tech. demonstration sessions
illustrator
Tech Dem session 1. Size Standards- ‘Below is a list of the most common print and digital dimensions you could work with, but do not limit yourself to these, you have the freedom to create anything as large or as small as you like.’ A1- 594mmx841mm A2- 420mmx594mm A3- 297mmx420mm A4- 210mmx297mm A5- 148mmx210mm
Computer Display Screen- 1920x1080 pixels Tablet Computer- 2048x1536 pixels Mobile Phone- 1136x640 pixels
Different Units of measurements for screen- ‘Different sources, that being web or screen have different standards of units of measurement. Anything printed in the UK is most commonly measured in mm, occasionally you may measure in cm. In the United States inches is the most common for print.’
Bleed- ‘Bleed is a different term that refers to printing that goes beyond the edge of the sheet before trimming’
113.
Illustrator
After learning the basics and essentials of Adobe Illustrator including the Pen tool, we were given the task as follows:
‘With what you have learnt within this document, you should be in a good position to start creating artwork from scratch. For the first exercise you are asked to recreate logos, you’ll want to make use of the individual tools and each of their attributes.
The two logos to the right are my final Product.
115.
Illustrator
Tech Dem. Session 2. Revolve- ‘The revolve effect means that you can create complex 3D objects or text by just creating a static 2D object or text and converting it to 3D with just a few clicks.’
Long Shadows- ‘Long Shadows are a design craze, fad etc. which has recently been showcased a lot in everyday mobile design use.’
117.
inDesign
tech. demonstration sessions indesign
Tech Dem. Session 3 Setting up a new document and size standards The importance of a File Structure- ‘InDesign always looks for a destination for where you have your images- an organised and well-structured file system is a necessity. If at any time an image is removed or edited, InDesign is smart enough to flag up this error and let you know within the links folder where the error is and how you can go about fixing it.’
After learning the basics and essentials including frames, Grids and Master Pages of Adobe InDesign including the Pen tool, we were given the task as follows: ‘Start to think about branding yourself. Create a double sided business card with your name, contact details and a logo.’
119.
Perfect
Book
Binding
BOOK-BINDING SESSION
Dem. Session 4 Perfect Binding has advantages and disadvantages which need to be taken into consideration, you to check if this binding method is appropriate for the book you are trying to make.
Advantages: Quick and Cheap/ Can bind single leaves, or folios. Disadvantages: Doesn’t lie perfectly flat (may snap the spine)/ Better with cheaper, more porous paper/ Doesn’t stand up to very heavy use
Method: 1. Check Paper Grain 2. Trim paper so that the spine edge is perfectly straight 3. Add at least two extra leaves to each side of the book block 4. Place into the binding press, spine facing down 5.Glue, from both directions 6. Leave glue to dry whilst in press 7. Remove from the press, discard any extra pages, cut in the notches for the thread 8. Apply thread in loops down the spine Depending on the type of cover either:
Soft Cover: 1. Glue a paper strip against spine 2. Tip in end papers 3. Leave under the weight with 5mm of spine protruding
Hard Cover: 1. Glue Mull against spine, slightly wider than the spine width 2. Apply a 2nd piece of mull, slightly shorter than the spine, same width 3. Glue a paper strip against the spine the exact width of the spine 4. Tip in end papers 5. Leave under the weight with 5mm protruding.
121.
Perfect
Book
Binding
image references Richard Long: http://www.richardlong.org/Sculptures/2011sculpupgrades/ireland.html http://www.richardlong.org/Sculptures/2011sculptures/circafrica.html http://www.richardlong.org/Sculptures/2011sculpupgrades/thousand.html http://www.richardlong.org/Sculptures/2011sculptures/saharacircle.html http://www.richardlong.org/Sculptures/2011sculpupgrades/cotopaxi.html http://www.richardlong.org/Sculptures/2012/somewhere_nowhere.html Denis Wood: http://www.deniswood.net/everythingSings_full.jpg http://makingmaps.net/tag/denis-wood/ https://www.google.co.uk/search?q=denis+wood&newwindow=1&espv=2&biw=1600&bih= 840&source=lnms&tbm=isch&sa=X&ei=c85jVJeLFqKP7AaLvICACQ&ved=0CAYQ_AUoAQ&dpr =0.9#facrc=_&imgdii=FuhdabYHpjxauM%3A%3BuKjxAl0unkKLxM%3BFuhdabYH pjxauM%3A&imgrc=FuhdabYHpjxauM%253A%3BDotuxnrPkYaKBM%3Bhttp%253A%252F%2 52Fwww.deniswood.net%252FeverythingSings_full.jpg%3Bhttp%253A%252F%252F www.deniswood.net%252Fbooks_rethinkingPower_of_Maps.html%3B3225%3B2549 http://makingmaps.files.wordpress.com/2008/01/wood_boylanatlas_signs.png Roadsworth: http://www.woostercollective.com/post/fresh-stuff-from-roadsworth1 http://delcroixpinsky.com/?page_id=158 http://www.demilked.com/street-art-roadswort/ http://www.demilked.com/street-art-roadswort/ http://www.demilked.com/street-art-roadswort/ http://www.demilked.com/street-art-roadswort/ Patrick Seymour: http://www.pinterest.com/pin/536843218052905408/ http://www.pinterest.com/pin/536843218052905421/ http://www.pinterest.com/pin/536843218052908261/ http://www.pinterest.com/pin/536843218052908178/ http://www.pinterest.com/pin/536843218052905388/ Damien Hirst: http://www.damienhirst.com/the-anatomy-of-an-angel http://whitehotmagazine.com/articles/2009-damien-hirst-wallace-collection/1973 Konrad Smolenski: http://www.konradsmolenski.com/index.php/project/2009--the-death/SMIERC_03.jpg http://www.konradsmolenski.com/index.php/project/2009--the-death/SMIERC_04.jpg
Road Safety: http://www.transportgooru.com/2013/05/brilliant-advertisement-subtly-delivers-seat-belt-safety-message/ http://adsoftheworld.com/media/outdoor/colorado_state_patrol_billboard_collision?size=original https://zamarketinginsider.files.wordpress.com/2014/06/thai_health.jpg http://adsoftheworld.com/media/print/ekburgru_think_of_both_sides?size=original Life and Death Vis. Research http://robinhesselgesser.com/wp-content/uploads/2013/04/Plant-the-seed.jpg http://images2.fanpop.com/images/photos/4000000/Black-and-white-butterfliesbutterflies-4087994-1369-1065.jpg http://blog.brainfacts.org/2013/10/to-kill-a-crying-baby/happy-baby/ http://www.jacquelineyau.com/wp-content/uploads/2014/10/White_Dove.jpg https://www.google.co.uk/search?q=feathers&newwindow=1&es_sm=122& source=lnms&tbm=isch&sa=X&ei=4uZjVP-2LKmp7AbB5oCQAg&ved=0CAgQ_ AUoAQ&biw=1600&bih=840&dpr=0.9#facrc=_&imgdii=_&imgrc=9jvy17CUm3QuDM%253A%3B_ xSgec8iXEfNCM%3Bhttp%253A%252F%252Fmundabor.files.wordpress. com%252F2011%252F08%252Fwhite_feather_widescreen.jpg%3Bhttp%253A%252F%252Fwww.reddit. com%252Fr%252FSketchDaily%252Fcomments%252F1gee4i%252Fjune_15th_serious_saturday_ feathers%252F%3B1920%3B1200 https://annruppenstein.files.wordpress.com/2013/01/dsc_4987.jpg http://pichost.me/1577250/ https://annruppenstein.files.wordpress.com/2013/03/photo-1.jpg http://en.wikipedia.org/wiki/Gray_wolf#mediaviewer/File:Wolves_in_Norway.jpg http://news.rice.edu/wp-content/uploads/2012/09/0914_BLOOD_lg.jpg Tarot Cards: http://paganroots.com/wp-content/uploads/2011/09/13-Death.jpg http://paganroots.com/wp-content/uploads/2011/09/15-The-Devil.jpg http://paganroots.com/wp-content/uploads/2011/09/19-The-Sun.jpg Mike Wrobel: http://www.buzzfeed.com/robinedds/game-of-thrones-characters-transported-back-to-the-80s-an Poverty Vis. Research http://upload.wikimedia.org/wikipedia/commons/3/35/Waiting_for_goods.JPG http://www.newerapolitics.org/poverty-around-the-world.html http://www.adamsphilip.com/mobbs/?tag=poverty Amnesty International: http://www.bestadsontv.com/ad/44962/Amnesty-International-France-Child-Soldiers http://adsoftheworld.com/media/print/amnesty_international_chains?size=original http://www.marketing-blog.biz/blog/plugin/tag/tbwa
Aaliyah’s Story http://www.barnardos.org.uk/what_we_do/our_work/sexual_exploitation/sexual_exploitation_case_studies_ stories/sexual_exploitation_aaliyah.htm
Trafficking Vis. Research: http://www.themorningsidepost.com/wp-content/uploads/2012/12/Trafficking-e1354504232743.jpg http://rejuvenatingwomen.com/wp-content/uploads/2014/07/human-trafficking-victim.jpg https://dpqe0zkrjo0ak.cloudfront.net/pfil/13609/TIF_2.jpg Andreas Poupoutsis: http://www.graphisizeme.com/2012/07/are-you-obscure-existence-andreas.html http://installationmag.com/the-hidden-identities-of-andreas-poupoutsis/ Life and Death Final Images http://www.thetimes.co.uk/tto/health/news/article3644779.ece http://gerardnadal.com/2010/01/21/pro-life-academy-biology-cells-iii/ Trafficking Postcard Images http://www.dreamcenter.org/dream-center/human-trafficking/ http://www.patheos.com/blogs/formerlyfundie/fight-human-trafficking-in-the-dominican-start-an-undilutedjourney/ Marilyn Monroe Mosaic: http://www.deviantart.com/morelikethis/208815986 The Rich List Uk: http://www.mirror.co.uk/news/uk-news/times-rich-list-number-billionaires-3561098 Aaliyah’s Story: http://www.barnardos.org.uk/what_we_do/our_work/sexual_exploitation/sexual_exploitation_case_studies_ stories/sexual_exploitation_aaliyah.htm Article 3: http://www.theguardian.com/business/2014/oct/14/richest-1percent-half-global-wealth-credit-suisse-report