TAG HEUER

LOADED WITH NEW FEATURES

Dan Diaconu

"Any sufficiently advanced technology is indistinguishable from magic." Materialising this insight of the author of 2001: A Space Odyssey, Arthur C. Clarke (1917-2008), poses quite a challenge. In addition to the fact that innovation should be put to good use, it must also take a back seat to its user. For TAG Heuer, the adventure began in 2015. Connected watches were reshuffling the deck for traditional watchmaking. Could luxury still play a role in this electronic environment? The brand sharpens its weaponry with exclusive models. Success is still the order of the day. Today, the items in the Connected collection actually account for 15% of sales. With its many attributes, the new Calibre E4 Porsche Edition can rightfully appeal to an increasingly demanding clientele.

Resulting from its partnership with the Stuttgart-based firm in 2019, the Connected Calibre E4 Porsche Edition propels connected watches into an unprecedented intelligent dimension. The design is based on the glacier blue ambience of the German manufacturer's top-of-the-range electric sedan, the Taycan. This colour embellishes the crown, the push-buttons, and the seams of the black calf leather wristband with its carbon-like texture. The 45mm diameter grade 2 titanium case incorporates a dial that is 30% brighter than the previous generation. On its OLED screen, reality goes beyond fiction with animated displays in which the temporal information is shown. The wearer can select a unique face with high-tech graphics from a wide range

THE WATCH BECOMES AN EXTENSION OF THE DASHBOARD OF A TAYCAN OR A LATEST-GENERATION HYBRID MODEL.

THE CONNECTED CALIBRE E4 PORSCHE EDITION BOASTS EXCLUSIVE FUNCTIONS SPECIALLY DEVELOPED BY THE TWO BRANDS.

WATCHES-NEWS.COM X TAG HEUER of choices to personalise the watch. In addition to the functionalities specific to the Connected range, sports options are not overlooked thanks to the presence of numerous sensors. Whether it's during a run, a bike ride, laps in the pool, fitness exercises, or a round of golf, the wealth of data recorded will lead to improved performance.

Nevertheless, design alone is not enough to create a sensation. For the Calibre E4 Porsche Edition, original services were also developed. The result? The Internet of Things is entering into a special relationship with luxury. The watch becomes an extension of the dashboard of a Taycan or any of the compatible latest-generation hybrid models such as the Panamera, 991, Cayenne, or Macan, thanks to the Wear OS My Porsche application that facilitates dialogue between the smartwatch and the car. In order to benefit from all these practical functions, users require a Porsche ID, a Porsche Connect subscription, and the My Porsche app installed on their watch and smartphone. The owner can then track the level of the car's battery or fuel tank and the number of kilometres left to drive. It also offers the possibility of adjusting the vehicle's heating and air conditioning quickly. Other options will expand these possibilities. The future is now!