NEW EXPANDED LOCATION!
2012 Sponsor Opportunities
SUNDAY, OCTOBER 7, 2012 11AM - 5PM THE ROSE KENNEDY GREENWAY BostonLocalFoodFestival.com
www.bostonlocalfoodfestival.com
Sponsorship Opportunities Sunday, October 7, 2012 11AM -5PM
Boston Local Food Festival One of Boston’s “Best of the New” events in 2010 according to Boston Globe Magazine, the festival is produced by Sustainable Business Network of Greater Boston (SBN) with a goal of “Healthy Local Food for All.” This third year festival, in a new expanded location, provides an opportunity for restaurants, chefs, farmers, and producers to showcase local food creations and be affiliated with a vibrant, respected event. Boston Local Food Festival is the premier event for restaurants and food producers promoting local food and for eaters seeking to support local food providers.
Festival Highlights: • • • • • • • • •
30,000 attendees Freshly harvested produce and seafood from farmers and fishermen Scrumptious, $5 servings, featuring locally grown foods Entertaining demonstrations and competitions by chefs and other food experts Lively local music of many cultural tastes Tastings of local hand-crafted wines and locally crafted beer Engaging exhibitions and playful activities for the kid in all of us Food-inspired arts and crafts Recycling and sustainable practices for minimal waste New Location! The Rose Kennedy Greenway Due to the growth of the festival, it has expanded to a new location on the Rose Kennedy Greenway in downtown Boston near the waterfront. Sustainable Business Network, Boston Local Food Festival P.O. Box 382482 Cambridge, MA 02238
www.bostonlocalfoodfestival.com
Festival Quick Facts: 2010 Vendors: 100 Festival Attendees: 30,000 Local Craft Brew Attendees: 325 Sponsors: 20 Farmers: 6 Live Music Stages: 1 Demo Stages: 3
2011 Vendors: 125 Festival Attendees: 30,000 Local Craft Brew Attendees: 675 Sponsors: 30 Farmers: 12 Live Music Stages: 2 Demo Stages: 6
Demographics Our event attracts families, city dwellers, suburbanites, students, foodies, and tourists. Draws from audiences throughout the New England region. Ages Ages Ages Ages
18-22 (20%) 25-45 (45%) >45 (25%) <18 (10%)
Professional market (80% of the target population work). Educated (75% have at least some college education) Sustainable Business Network, Boston Local Food Festival P.O. Box 382482 Cambridge, MA 02238
www.bostonlocalfoodfestival.com
Past Sponsors include: • • • • • • • • • • • • • • •
Boston Children’s Museum Boston Organics Harvard Pilgrim Health Care Katsiroubas Bros. Massachusetts Convention Center Authority Olivia’s Organics Organic Valley Savenour’s Chefs Collaborative Slow Foods Edible Boston Cabot Creamery The Daily Catch Greater Boston Convention and Visitor’s Bureau Yelp
Media & Promotions Plan • Link to how2heroes video:
http://youtu.be/HU7HjudJvKk • 5 million gross impressions • Media Sponsors include Print (Newspapers, Magazines) Web (Blogs, Online communities) Broadcast (Cable, TV) and Radio. Public Relations include: • Listings in major and ethnic media outlets, including magazines, newspapers, and web • City of Boston newsletters • Television PSA’S in TV and cable outlets • BostonLocalFoodFestival.com, boston. com, Facebook, Craigslist, MySpace. com, Twitter and more • 40,000 Flyers, 500 POSTERS, Banners Sustainable Business Network, Boston Local Food Festival P.O. Box 382482 Cambridge, MA 02238
www.bostonlocalfoodfestival.com
Sponsorship Levels Presenting: $25,000
Lead:$10,000
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Prime Location Onsite Tent Exclusive Large Banner on stage Sponsor ID on website Sponsor ID on 500+ posters Sponsor ID on 10,0000 flyers Supplemental media opportunities with sponsor tag Publicity: Exclusive in category Logo in program Listing in program Listed in press releases Logo Placement on all promtional material Opportunity to become an exclusive Activity Station Sponsor
Co-sponsor: $5,000 • • • • • • •
Onsite Tent Sponsor ID on website Sponsor ID on 500+ posters Sponsor ID on 10,0000 flyers Logo in program Listing in program Logo Placement on all promtional material
Onsite Tent Small Banner displayed on stage Sponsor ID on website Sponsor ID on 500+ posters Sponsor ID on 10,0000 flyers Logo in program Listing in program Logo Placement on all promtional material • Opportunity to become an Activity Station Sponsor
Supporting: $2,500 • • • •
Onsite Tent Sponsor ID on website Sponsor ID on 500+ posters Logo in program
Contact Us Sustainable Business Network Boston Local Food Festival P.O. Box 382482 Cambridge, MA 02238 www.bostonlocalfoodfestival.com (617) 395-7680
Sustainable Business Network, Boston Local Food Festival P.O. Box 382482 Cambridge, MA 02238