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Presidents Column
PRESIDENT’S COLUMN
One year ago, President Grant Yoshihara’s column introduced the overview of the club’s strategic plan. He explained that this plan would guide member efforts to keep our club relevant and viable for the near future. The plan, which is a living, dynamic document, guides initiativesand strategies for MAC to carry out five imperatives: Membership, Club Experience, Facilities, Operational Experience and Community Engagement. The Board of Trustees and the Executive Leadership Team worked to create and finalize the plan, and we continue to work together along with our committees to move it forward using data acquisition to guide data-driven decision making.
A year later, we celebrate the completion of an important first milestone in the strategic plan. The ad hoc strategic survey committee worked on Initiatives 1A and B of the Membership Imperative, identifying lifestyle profiles of current and future members that will inform decisions about future efforts such as planning for our next lottery. The committee’s final report, which was shared with all committees, reflects the information gathered from the member survey and focus groups that were conducted last summer and fall. The research confirmed that current and future prospective members are more alike than different, and the data compiled will help sustain the relevancy and success for MAC’s future as a top-notch athletic club. Our No. 1 priority continues to be serving and satisfying our current members.
Another initiative, Club Experience 1A, is moving forward this month. This initiative states “Create a balance of premium programs and services to engage and delight current and future members,” and identifies the need to conduct ongoing periodic reviews of programs and services. The first step in that process is to “develop a common framework with consistent, clear criteria to evaluate existing programs and services.” To that end, the Strategic Plan CE 1a Program Framework Committee has designed a survey, which will be available to all committees and service areas late April through May. Each committee will discuss and provide ideas and
feedback on the criteria being considered for inclusion in the Framework, ensuring that it reflects MAC member values, needs and preferences. This effort to reach every committee reflects the Board of Trustee’s commitment to engage members and committees in key issues early and throughout the process. Thank you in advance for your input on this survey. Please visit the new Strategic Plan page on theMAC.com to view the complete plan and comprehensive information.
Committee Camaraderie
The annual All-Committee Dinner is around the corner. This year’s Game Night theme provides electrifying inspiration for MAC committee members to tell their stories when decorating their tables for the event. The evening, which is full of action-packed fun, friendship and frivolity, is a way to say “thank you” to members who give generously of their time and talents via the committee system, and it also provides an opportunity to strengthen MAC’s commitment to community service. Each committees makes a donation to the Oregon Food Bank, and each year we set new records of giving. The committee that donates the most wins the day!
The Power of Players and Fans
As my husband and I were leaving our tennis lesson one Friday, the west elevator door opened on the second floor, where the vibrancy and excitement of the PCAC (Pacific Coast Athletic Club) Regional Basketball Tournament filled the air. Standing there, I remembered all the basketball games and tournaments I had seen as a teacher, vice principal and parent. It felt good. Watching MAC premier athletes was inspiring. There were 26 teams, both men and women, playing in seven divisions. Our men’s teams won three divisions (Masters, Gold Masters and Platinum; see their pictures on page 60). Our women were edged out but had a notable performance. As I walked away, I wished I could stay longer. May 17-19, MAC competes in the NACAD National Tournament hosted by the Detroit Athletic Club. Congratulations and good luck to all MAC basketball players!
As president, I meet members daily. Some share greater-good solutions or concerns, or ask questions, or simply say hello. I am grateful to each and every member who has taken time out of their day to stop and talk with me and the other trustees. Member input is key to the board’s work. Thank you and see you soon!