3 minute read
A Focus on Member Experience
The MAC Membership Committee is dedicated to bringing fun and connection back to the membership experience. After a more than two-year hiatus on new member events inside the club, we are delighted to return to our pre-pandemic activities of welcoming new members through in-person events and tours!
In partnership with the Membership department, the committee is focused on three new strategic priorities: invigorating the onboarding process for new members, investigating and implementing new ways to encourage and support members between the ages of 18 and 26 transitioning to elected membership, and determining ideal methods to improve the membership experience for those ages 60 and older. These are in addition to our continuing commitment to keeping an eye on club trends impacting current members and monitoring membership policies and procedures.
With life getting back to more normalcy, the club is on track with a steady stream of new members joining our community. From 2020 to 2022, we added roughly 2,000 new member accounts representing approximately 5,500 new members. In addition to a high volume of new members, we are also seeing resignation requests dropping to pre-pandemic levels.
Many new members came in through the successful “MAC’s Big Draw” initiative, which has now been concluded. All that being said, it’s always a good time to recommend MAC to friends! Information about how to join MAC and how to propose people for membership, plus applications and proposer forms, are available on themac.com/recommend
A wider focus on the whole member experience — from applicant inquiry through the first year of membership — includes a special MAC waitlist newsletter with bespoke content and special event invitations. Waitlisted individuals also receive The Winged M monthly, and there are plans afoot for more opportunities to visit MAC and have tours prior to initiation.
As highlighted in last month’s article “Seeing MAC Through New Eyes,” joining MAC can be overwhelming. The MAC community size, wide number of athletic programs, diverse social activities, and the magnitude of the facilities available can make visiting the club a daunting task for newbies. With that in mind, the Membership department and committee (the “membership team”) are excited to relaunch the new member onboarding experience with more in-person get-togethers between new members, established members, and staff. These events will include club tours, a MAC buddy/mentorship program for new members, guest passes, and more.
Have a great idea for welcoming new members to the club or invigorating the current membership experience? Please reach out to the Membership Committee or the Membership Department (membership@themac.com) and share your thoughts through the Sounding Board system on the MAC website.
— Allison Grebe Lee, Membership Committee Chair