15% 15% 10%
Heart of Gold Gala
60%
Focus groups will be set up to zero in on the information attained from the research. The Facebook page will be immediately implemented for surveys that the focus groups will create with questions centered on the opportunities, threats, and weaknesses. A personalized invitation will be designed for the retired demographic. Since other galas in the area begin campaigning 4 months prior to their events, HGG will begin placing billboards in high visibility areas downtown 6 months prior to the gala. This information will help get Heart of Gold back into the minds of the target preparing them for the campaign blast to come.
2.0 CREATIVE DEVELOPMENT
competitive review
Projected Future Contribution Trends
Gala 1 Gala 2 Gala 3
5 xi