Our sourcing strategy

Production countries

2022 was (again) a special year for The Woody Group. As covid was still current in China, and prices for transport exceptionally high, we moved some production from China to Turkey. But the extreme inflation waves in Turkey also drove up prices, so China stays an important production country for The Woody Group, as well as India. We managed to continue our sourcing, production and sales in the best possible way. Our volumes decreased slightly in 2022.

As every year, our goal was to keep our supply chain as consolidated as possible . All of our brands have only a small number of suppliers, giving us a good overview of our supply chain. In 2022, there were some changes in our supplier base.

As usual, 85 percent of our products were produced by our main partner Bella Tekstil-Tekumut i n Turkey , who has produced for The Woody Group for more than 10 years and who became a partner of our company group. The factory is specialized in knits, a material widely used in our flagship brand’s Woody pyjamas. They are also very trustworthy, agile and have fast reaction times. The factory is for 100 percent producing for our brand.

and super soft polyester quality, socks or toys. For our Chinese suppliers even our biggest orders are very small as the scale is not comparable. So often we have to add up on our orders to reach their minimum order quantities, which is not always workable.

In 2022, due to covid it was still not possible to travel to China plus transport costs have increased exponentially, which made us decide to move some of the styles to Turkey. We also had to say goodbye to one of our suppliers, as collaboration over the past years became more and more difficult: we had to work through an intermediary and after asking several times, there was no opening for receiving an audit report or organizing an audit. This supplier visited our head quarters last year, we explained our decision openly. As our order quantities were small for this supplier, there was no direct effect on the factory workers.

In China we have most suppliers all together making 11% of our production volumes. In this country we have the challenge to deal with small order quantities for specific Woody items, like warm winter fabrics made in fluffy