8 Ways To Explode Your Email Opt-Ins
var seo_sids = new Array();var seo_osids = new Array(); News Breaking News World News8 Ways To Explode Your Email Opt-Ins Let's face it, the more opt-ins you get, the more sales you make. It's simple math... and that means anyone who knows the secrets of a powerful squeeze page will always make more money than their competitors.
But it's not just a matter of competition. Higher opt-in rates mean several things: 8 Ways To Explode Your Email Opt-Ins • More attention from potential JV partners and affiliates - People love to promote offers that work. The more products you sell, the more attention you'll get from affiliates. They love to see effective marketing funnels such as a high converting opt in page, as it means more potential sales for them. • Faster list building - What would you prefer, 5 opt-ins per day or 50? That's the difference between a bad opt-in page and a high converting one. You don't need more traffic, you just need a better opt in page. • Lower cost of advertising - What would you prefer, 500 visitors to get 15 subscribers per day, or 50 visitors to get 15 subscribers per day? Better opt in pages means less traffic needed to get end result. So with that in mind, how do you actually increase your opt in rates? 8 Ways To Explode Your Email Opt-Ins The first and most obvious point is to actually offer people something they want in exchange for their email address. Sounds obvious, but so many people offer junk and wonder why nobody hands over that elusive email address.
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But there's more to it than that. Here are 7 critical things you need to focus on when designing or redesigning your squeeze page. 1. Curiosity It's one of the oldest tricks in the book. People simply cannot resist curiosity. Tell them the problem you're going to solve, explain the basics, but don't give any details. Instead of "get this free report that shows you how to grow perfect tomatoes" try, "discover this one simple seasonal trick to grow your tomatoes in days." 2. Be specific As you can see from above, adding in specifics makes your curious claim more believable. If I told you I could solve your debt problems, you might not believe me, or be particularly interested. However, if I told you I could write off $10,556 of any debt you have, in just 33 days, you might suddenly perk up. 8 Ways To Explode Your Email Opt-Ins 3. Clear and exciting call to action People really do respond to direct orders, rather than weak suggestions on what they need to do next. Don't let them guess, or decide later. Tell them straight, "Enter your name and email now, and immediately uncover this juicy, farmer envying tomato trick before it's gone forever!" Try to include some of your specific claims too, and add a bit of urgency if possible.
4. Show proof Got some reviews of your report? Got some results you want to share that relate to your content or method? Then show the visitor, right up front. Use proof in your headlines, bullets, and even in your call to action. The headline could be, "Secret tomato growing trick grows tomatoes 14x faster than traditional methods." The call to action could be, "Enter your name and email now, and you can start growing tomatoes 14x faster than ever before too..." 8 Ways To Explode Your Email Opt-Ins 5. Keep it short and simple People are busy. Just hit 'em with a headline, use 3-4 simple bullets to build on the headline and add more curiosity, then put your opt in form and call to action on the right hand side. No need to write endless paragraphs or include life stories. If you have to, save that stuff for later, once they're opted in.
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6. Above the fold opt-in form Don't make people scroll down the page to find your call to action and opt-in form. Make sure it's on the right hand side, right at the top of the page. People should be able to enter their name and email address without rolling that darn mouse wheel. 7. Make your offer something immediately actionable 8 Ways To Explode Your Email Opt-Ins Many people assume that the more "value" you give away for free, in exchange for an email address, the better. In reality, less is more. People are busy, and just want to put things into action. A huge marketing bible will not only get shelved, but people will ignore you whilst they "pretend" to read it. Give them something short, simple and actionable they can use today... and not only will you get more people seeing how clever and useful your advice is, but you'll have more people wanting to buy your premium stuff too. 8. Make your free report look sexy This could be one of the most understated, overlooked aspects of a high converting opt in page. Many marketers have created a myth that design isn't as important as content, but they're lying to you... or they're guessing. Either way, they are hurting your business, if you've been following such advice. 8 Ways To Explode Your Email Opt-Ins According to the Wall Street Journal, the large book store chain Borders tested merchandising more books with the covers of the books facing-out and sales increased 19%. There's a reason why magazines, books, DVDs, CDs, MP3s, and all other media has a well designed cover and inner contents... because that's what sells. (Oh, by the way... if you don't have the high end design software to make your eBooks look sexy, I'd recommend a service called http://www.ProductCreatorPro.com/affiliates/xp.php?id=130, it's a publishing web app and it's so much cheaper - and EASIER - than Adobe tools.) There's no reason why you can't put these changes into action today. Doing so will increase your opt in rates, and potential income, without question. 8 Ways To Explode Your Email Opt-Ins
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