1 minute read
Management summary
Introduction Introduction
6
Advertisement
The purpose of this report is to present the ideal operational approach for America Today. After extensive research on the brand’s internal operations and production practices, we have gained knowledge to suggest developments for a renewed strategy that could potentially increase, not only America Today’s profit, but also its social and environmental impacts. The advice is evaluated and justified through the calculation of environmental and production costs, using the true cost accounting system. The goal of this research is to update America Today’s production plan, through providing recommendations regarding production methods, use of materials and consumer experience. As advisors, the proposed innovations and improvement opportunities included in this report will potentially aid America Today to stay up-to-date and create more meaningful products. Thus, allowing America Today to reconnect with the purpose economy and reignite the purpose behind the brand values.
