ABOUT BRAND
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JEWELLERY
The Tzarina of Jewels Since its foundation in 2009, Designer Annoushka Ducas has come up with jewellery that is ultrachic, uber, one-of-a-kind, and that mark the super luxe echelons of designer jewellery. Her brand Annouskha’s designs are what fantasies in precious metal and stones are made of. The kind that crown the sashay of celebrities down the red carpet. Joanne Pereira gets besotted with Annoushka magic, as you too will!
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ake a deep breath - as you walk down the aisle that makes the dreams of the rich and famous, wearing jewellery that makes a statement, a personal one. “I design what I like to wear,” explains Annoushka. “It must be comfortable, versatile, and unfussy, yet, it must also tell a story. I love colour and my jewellery reflects this,” she adds. Annoushka’s jewellery reflects her extensive travels. Her designs exude eternal elegance peppered with a sense of fun. The exotic jewels, designed with exquisite craftsmanship lend themselves to the persona of the owner. Annoushka’s maternal Russian heritage, growing up in London, studying in France and moving to Hong Kong in the late eighties to work with local artisans; translates into a fine blend of capturing the romance of jewels. She works closely with her design team to showcase Annoushka’s timeless creations to extraordinary effect. The corollary being the collections reflect her creative process. Her superior flair for interpreting colour, her ability to render texture, illuminate colour, lend movement and mood to jewellery is the result of spending 25 years working alongside master craftsmen plying age-old and innovative techniques at the jewellery bench. The creations retain a spirit of spontaneity backed by an astute sense of narrative. The result is sheer magic with the elements of her spirit of modernity.
ONE OF A KIND
Annoushka Ducas
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The Exquisite Edge
Every piece conceived in 18kt gold, bears testimony to Annoushka’s passion for the unique. Sourcing sensual precious and semi-precious stones leads her to scour the globe for them; as well for inspirational production
Order of the British Empire (MBE) by Queen Elizabeth II for her services to British jewellery industry, spanning three decades. Annoushka’s initiation into the jewellery world was a line of cufflinks, made for her mother’s seafood company that wittily evoked leaping salmon. The concept proved the starting point of the luxury brand, Links Of London, founded jointly with her husband, entrepreneur John Ayton, in 1990, featuring jewellery in silver for men and women. When they sold the brand in 2006, there were 50 Links of London stores in 25 countries. Annoushka’s passion and eye for originality has led her to work alongside a small number of handpicked guest designers, in particular, her affinity with Russian Ilgiz Fazulzyanov’s incredibly intricate designs. Mentoring new talent and helping fellow jewellers build their collections has resulted in some extraordinary one off pieces. Sutra’s Arpita Navlakha, Selim Mouzannar and Wendy Yue extolls
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Founded jointly with her husband, entrepreneur John Ayton, when they sold the brand in 2006 there were 50 Links of London stores in 25 countries.
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the possibilities of creative collusions at Annoushka. Her contribution to innovation in design, marketing, packaging and communication has brought in scores of prestigious jewellery industry awards and accolades; Jewellery Designer of the Year, Gift Designer of the Year, Brand of the Year (twice). Annoushka was short-listed for the Veuve Clicquot Businesswoman of the Year. She has taken an active role in nurturing young creative talent, overseeing a very successful annual jewellery design project with students at Central St. Martins College of Art and Design. Annoushka and John live in Chichester, Sussex and in London, with their four children, Marina, Oliver, Chloe and Oscar.
Katherine, Duchess of Cambridge, flaunts a pair of Annoshka's fabulous earrings 54
The Exquisite Edge
EXTRAVAGANZA
MAKE-UP MAGIC Fabulous new products and exciting beauty news is what we have for you this issue. Stylish and chic, getting glammed up reaches a new high!! EE gets together with beauty brands that do it best, putting yu en route to the new, beautiful you.
Rouge Interdit Vinyl
A lipstick created by Givenchy for women who know how to seize the moment. It is the ultimate beauty weapon as it dares to shine and create a lasting impression. It provides a signature look for women who follow their own rules. All shades are bold and bright, the most audacious shade is Noir Revelateur – a deep and utterly mysterious black. When applied it takes on a different shade for every woman. Ladies flaunt your attitude!!
Tient Couture Cushion
The Tient Couture Cushion is the reinvented compact by Givenchy. When applied at any time of the day it will make your skin feel moisturised and give it a glowing finish. The revolutionary metal plaque makes it very easy to apply, with one push the right amount of foundation is delivered and the applicator can be used to dab the product all over the face. Carry this by your side for a radiant and fresh look throughout the day!!
Luxe Lip Colour To give yourself the perfect finishing touch – use the Bobbi Brown treatment infused Luxe Lip Colour inspired by names of iconic women in each City. Bobbi (New York), Your Majesty (London) and Parisian Red (Paris).
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NEW Clinique Pop™ Matte Matte Lip Colour + Primer This easy to wear lip colour by Clinique, with its lightweight creamy texture ensures that your lips stay hydrated and the primer warrants a smooth velvety finish.
The Exquisite Edge