the
yoga connection Uniting Health, Awareness and Conscious Living
media kit www.the-yoga-connection.com
Coming in June!
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
introduction We Have a new look and a website on the way! The Yoga Connection magazine is a locally distributed, complimentary publication dedicated to providing our audience with thoughtful insight and energetic commentary on yoga, wellness, and holistic living. Our seasonal chronicle, and online publication, pertains to individual and collective well-being, and provides a continually growing platform for local business’ to reach a wide range of potential customers through diverse advertising and marketing opportunities. Our goal is to provide a forum to share information related to yoga and spirituality. Copies may be found at bookstores, natural food stores, holistic health centers, libraries, park buildings, colleges, and learning
TYC offers featured content consisting of thought provoking articles and information always aimed at elevating the reader’s imagination, expanding consciousness, and improving quality of life. Some of the topics include: general and alternative health, spirituality, and local events pertaining to yoga and personal and collective wellness. One of TYC’s unique features is providing our audience with current class schedules for the local yoga studios in Northern and Central Colorado. We also provide a Health and Well-Being Directory for easy access to holistic practitioners in the area. Another attribute of TYC is showcasing local business’ and members of our community who provide us with the goods, services, and inspiration to be the healthiest, most well-balanced people we can be, leading to excited and faithful readers who find themselves anxiously awaiting the next issue of The Yoga Connection.
As a resource for information and general guidance, we aim our efforts at connecting communities with the people and business’ that are represented in our publications. As more and more people look toward a future of increasing health consciousness, you can rest assured that there are plenty of readers turning to The Yoga Connection Magazine!
the
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
content departments & featured articles Each issue of The Yoga Connection provides our readers with a fresh and contemporary perspective on a host of topics relevant to our objective – providing people with the insight and information necessary to tread the path of personal empowerment and well-being. In order for our readers to stay “tuned in” and “current” in an ever-increasing world of complexity, we at TYC have a content department that allows us to provide stimulating subject matter, yet also allows us to be dynamic in our presentation. By being more reflective of the diverse interests of our surrounding communities with the information provided on our pages, TYC effectively sets itself apart from competing publications of a similar nature. Although the magazine is ultimately about personal and spiritual growth, devoted readers find a great deal of wide ranging topics intended to inspire community involvement.
departments and features • Health & Fitness - Each issue will provide readers with articles and information regarding general health and trends that will be both physically and spiritually uplifting.
• Nutrition & Diet – This forum is used to discuss the various ways to improve overall health
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by bringing our audience nutritional information, as well as recipes for cooking and eating healthconsciously. We also explore the sister science of yoga, Ayurveda, in each issue, with information about how to eat and live according to your dosha (constitution). At-Home Practice – Here we provide tutorials for practicing yoga postures (asanas) in the comfort of your own home. We present different traditions, styles, and applications to help you explore your own body and delve deeper into your home practice. Spirituality & Conscious Living – Each issue of TYC looks at the various schools of thought surrounding the very immense subject of spirituality, and sheds light on the diverse paths that we all travel. Environmental Consciousness – In the interest of being good stewards on our Mother Earth, this space in our publication is dedicated to providing some environmentally friendly ways of improving the indoor and outdoor spaces that we frequent, while stepping as softly on our planet as we can while we do it. Wisdom – Explore the multitude of voices in our community sharing their philosophy and insight to help us evolve and unravel the mysteries of the universe.
local support features
•
the
• Local Yoga Class Schedules – Support for local yoga studios and their
instructors is one of our main features in the magazine. Actually, it’s one of the main reasons why we started this publication! Here, we publish your local yoga studio class schedules and featured interviews (which we call “Inner-Views”) with local instructors. • Health & Well-Being Directories – With the health trend moving more towards homeopathic treatments for common health problems, we feel we would be doing a dis-service to our communities by not publishing this directory. Here, our readers can find the information to connect them with the Healers in their community. Workshops/Events Calendar – Readers are brought into the loop of local community activities, from yoga workshops and self-improvement seminars to local nature walks. We want to help connect our readers with the people who contribute to their community in so many ways …. Bringing light to the events in which they can share their inspiration and wisdom with us all.
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
readership demographics The movement toward health consciousness, well- being, and spirituality has roots as old as civilization itself, and spanning in all directions. In modern times, few can say that they haven’t noticed a trend of people moving toward this kind of personal fullfilment. As we collectively progress, there is an inherent feeling amongst individuals to take more of an active responsibility for their own well-being, the well-being of our community, and of our planet. Those of us who embrace these attributes are increasing in numbers daily. The people who make up this trend are becoming the majority, suggesting that participation is more than a fad, and is more likely an overall shift in consciousness that will become the foundation of awareness that we will build our future from. The new age movement has evolved, the title of “New Agers” has become out dated (The “Age” has arrived) and no longer applies, it also carries a bit of a stigmatization. A more contemporary title used by demographic and marketing organizations is LOHAS’, or Lifestyle Of Health And Sustainability participants. The individuals who comprise this market segment are spiritually and philosophically diverse. LOHAS’ are apt to embody more than one of the differing spiritual and philosophical disciplines in their pursuit of living with a balanced mind, body, and spirit. The individuals who make up the LOHAS demographic, aside from their personal development interests, are also consumers of natural and organic products. They are also motivated by communal responsibility, i.e., clean and renewable energy, green building, recycling, and using sustainable products and services whenever possible. Many will pay more for products and services that are made to minimize harm or impact the environment or society. The average LOHAS is relatively affluent and well educated, with 50% obtaining a college level education or higher. According to a 2006 report issued by Cohen, Maurie J. (International Journal Of Consumer Studies), the LOHAS market segment was estimated at USD$300 billion, or 30% of the overall United States consumer market, with the average income per household of $75,000 or more. A study by the Natural Marketing Institute published in 2000, showed that 68 million Americans were included within the LOHAS demographics profile and growing. The demographics profile by age group breaks down as such; 25 yrs. to 34 yrs. = 25.2%, 35 yrs. to 44 yrs. = 47.9%, 45 yrs. and older = 26.9% While 70% of the overall demographic profiled is comprised of women, men are increasing in their presence in the market segment, with more and more taking interest by the year. As the movement towards Heath and Well Being steadily gains in inertia, there will be no shortage of readers taking interest in The Yoga Connection as a tool to connect with themselves, each other, and our supporters. the
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
online magazine
coming June 2012!
the yoga connection goes online www.the-yoga-connection.com
yoga connection is very excited to announce that we are launching our new online magazine soon. The print publication has been enjoying increasing success and TYC feels that it is now time to broaden our audience horizon. www.the-yoga-connection.com will be alive and connecting in June of 2012.
the
The online magazine will be more than just a place to view the current print issue; instead it will be a visually appealing, interactive web environment that will have steadily evolving content. Visitors to the site will be presented with an intuitive environment that allows them to access a diverse array of articles and resources related to the subjects of yoga, mysticism, spirituality, alternative healing, eastern philosophy and current events/news that matters. Our goal is to create an environment where visitors, whether they are teachers or students, writers or readers, can connect with each other in meaningful and mutually,beneficial ways that will have them returning to visit the site regularly. The visitor will be made to feel welcome and comfortable as the site presents itself to them as a local experience (more on this later). Some of the sites features are still being developed and are very hush-hush, while others are not. Some of the highlights include; tablet and smart phone responsiveness, a current issue reviewer, archives of past issues, local writer’s feature articles, local writers category articles, international writer’s feature articles, user provided current events & news, related local events, related international events, local class schedules, national class schedules, local business directories, national business directories, free exchange of ideas chat room, teacher and studio resources, and much more! es
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There’s next level stuff happening!
www.the-yoga-connection.com the
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
online advertising display formats
what you get! the
Leaderboard (728x90)
yoga connection Medium Rectangle (300x250)
Small Rectangle (300x125)
•
Clean, high visibility banners
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Highly targeted audience
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Rich media format available
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Responsive, mobile design
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Links to your website
•
Improved SEO & SEM
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Flexible ad campaign duration
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Geo targeted
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Limited banner rotations
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Exclusivity available
•
Special homepage locations
•
Appears on every article page
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Available by article category
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Articles sponsorship
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Analytics and campaign reports
Footer Rectangle (600x125)
*not available on homepage
on
line
m
the
yoga connection
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www.the-yoga-connection.com TYC
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
online advertising prices
introductory promotional pricing! join us for our new website launch! Home page pricing: *Intro Price per month $80.00 $75.00
Ad Format Type Leader Board Medium Rectangle Small Rectangle
$60.00
Price per month $160.00 $150.00 $120.00
*3 Month Special Introductory Pricing
Article page pricing: Ad Format Type Leader Board Medium Rectangle Small Rectangle Article Sponsorship
*Intro Price per month $70.00 $60.00
Price per month $140.00 $120.00
$40.00
$80.00
$60.00
$120.00
*3 Month Special Introductory Pricing
Online directory listing: features of your listing include; link to your
website, word summary/ profile, schedule lists for workshops or events, Facebook like link, Twitter handle and a google map (if applicable).
Directory Listing Standard
Price per month $15.00
Event listing: event listings will appear on their own page, call for options Event Listing
Price per month
Standard text
$15.00
E-Blast: Directory Listing Standard
Price per blast $60.00
call or email gary@the-yoga-connection.com to discuss advertising with TYC online
ad spaces are limited, so act fast! the
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
previous issues & distribution
Winter 2010 Volume I, Issue I
Spring 2010 Volume I, Issue II
Summer 2010 Volume I, Issue III
Fall 2010 Volume I, Issue IV
Winter 2011 Volume II, Issue I
Spring 2011 Volume II, Issue II
Summer 2011 Volume II, Issue III
Fall 2011 Volume II, Issue IV
At Home Practice
Your Mat as a Sanctuary Take Back the LIght
The Search for Suchness Lessons from the Mat
Preventing Injury in Yoga The Fullness
off F Fasting astin ast
Community
Acupuncture
Complimentary
Complimentary
Winter 2012 Published by Local Yoga Junkies
Spring 2012
Volume 3, Issue # 1
Volume 3, Issue # 2 Published by Local Yoga Junkies
Winter 2012 Volume III, Issue I
The Yoga Connection is your local platform for reaching our affluent audience with your advertisement message. Each issue provides advertisers with a direct connection to the individuals who make up the consumer base of our community. With over 200+ distribution centers, and as many as 25,000 readers (and growing fast), you will be able to reach your target audience with ease. In addition to the opportunity to reach customers through the pages of TYC, we will soon be offering digital advertisment on our website within our online magazine. We launch in June 2012!
Spring 2012 Volume III, Issue II
Call for a free marketing consultation today! Kate Stephens and Gary Pritchard 1637 Dogwood Court Fort Collins, CO 80525 the
yoga connection
ph: (970) 214-6921 fax: (970) 484-3800 e-mail: kate@the-yoga-connection.com
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
evironmentally responsible publishers the yoga connection is the premier way for you to promote your
business and make connections in your community - SUSTAINABLY. Our readership is growing fast ! It is now approaching 25,000 and grows further with every edition. We think it’s exciting, but we also realize that growth has an impact. We are committed to growing the yoga connection responsibly, and that is why TYC is an environmentally conscious and eco-friendly publishing company. We operate with the highest level of compassion for the planet and its resources. That is why we are participants in the sustainable forestry initiative and why each edition is printed with soy ink on recycled paper. Every issue is 100% recycleable. At TYC, our commitment to sustainability prevents us from over printing our readership. We do not print more copies than are read. We are more interested in using our collective resources considerately than we are in increasing ad revenues or pricing. We monitor our display locations closely and adjust our copy distribution accordingly. 99% of our magazines make it to readers. They do not sit around collecting dust until the next distribution. So, you can be assured that your advertising dollars are being spent wisely with the highest ethical regards for our home.
Recycled Paper
TYC friendlypublisher the
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
print publication ad specs and prices The Yoga Connection Magazine is a quarterly publication. Distribution throughout Northern Colorado, including Fort Collins, Loveland, Berthoud, Windsor, and Greeley
Deadlines: •
December 5th (for the Winter Issue)
•
March 5th (for the Spring Issue)
•
June 5th (for the Summer Issue)
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September 5th (for the Fall Issue)
Dimensions (width x height in inches): •
Full Page Cover – Inside or Out (8-1/4 x 10-1/2)
•
Full page (7-1/2 x 9-3/4)
•
1/2 page (3-3/4 x 9-3/4, or 7-1/2 x 4-7/8)
•
1/4 page (3-3/4 x 4-7/8, or 7-1/2 x 2-7/16)
•
1/8 page (3-3/4 x 2-7/16)
Advertising Rates: Ad Description
4x
2x
1x
Design
Back Cover
400
440
485
185
Inside Covers
350
385
425
185
Full Page
300
330
365
150
½ Page
250
275
300
75
¼ Page
150
165
180
50
1/8 page
100
110
120
50
Yoga Studio/Business Listing
40
45
50
n/a
Workshop Listing
35
40
45
n/a
Class Schedule
100
110
120
n/a
Packages: •
Buy ¼ page ad, you get a free listing and 50% off class schedule
•
Buy ½ page ad or bigger, you get a free listing and your class schedule included.
•
Short Term Promotion!: Buy 1/2 page or larger ad and get 15% discount on web ad package, or buy 1/4 page ad and get 10% discount on web ad package for three months!
Rates Listed are per publication (quarterly), and for full colors ads. Design rates are one time charges for the specified size and type of ad. All ads must be submitted digitally with the following attributes: •
High resolution jpg or pdf (300 dpi) saved as CMYK
•
All fonts embedded
•
Do no include hyperlinks
TYC friendlypublisher
contact Kate or Gary; kate@the-yoga-connection.com or gary@the-yoga-connection.com the
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
TYC
reaching 25,000 readers and growing every edition!!
print publication ad sizes
the
Full Page Cover - Inside or Out 8-1/4” x 10-1/2” Full Page within Magazine 7-1/2” x 9-3/4” 1/4 Page Vertical 3-3/4” x 4-7/8”*
need help designing an ad? TYC can help design your ad. Call for a free consultation. contact Kate Stephens at 970. 214. 6921
1/2 Page Horizontal 7-1/2” x 4-7/8”*
Plus! Directory Listings! 1/2 Page Vertical 3-3/4” x 9-7/8”*
1/4 Page Horizontal 7-1/2” x 2-7/16”*
1/8 Page Horizontal 3-3/4” x 2-7/16”*
* Page sizes shown at half scale
yoga connection
• 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com
www.the-yoga-connection.com
the
yoga connection Uniting Health, Awareness and Conscious Living
advertising contract Please print and fill out his form. Advertiser Info Advertiser:
_________________________________________________________
Contact Name:
_________________________________________________________
Address:
_________________________________________________________
City/State/Zip:
_________________________________________________________
Phone:
_________________________________________________________
Fax:
_________________________________________________________
Email:
_________________________________________________________
Advertiser’s name:
__________________________________________________________
Advertiser’s Website: __________________________________________________________ Fill in information for each issue you in which you wish to reserve space. Issue Winter 2012 Spring 2012 Summer 2012 Fall 2012
Ad Size
Dimensions
Ad Location
Rate
Net
AGREED: No oral contracts. A signed original of this contract must be on file with TYC before any insertion orders are accepted. Signed contracts may not be cancelled after the ad close date. Executed this date:
__________________________________________
Advertiser:
__________________________________________
Printed Name:
__________________________________________
Signature:
__________________________________________
Send all Advertising Materials and Insertion Orders to:
the yoga connection
Kate Stephens or Gary Pritchard gary@the-yoga-connection.com or kate@the-yoga-connection.com Advertising and Sales Coordinators 1637 Dogwood Court Fort Collins, CO 80525 phone (970) 214-6921 • fax (970) 484-3800 • 1637 Dogwood Court • Fort Collins, CO 80525 • 970.214.6921 • www.the-yoga-connection.com