SPY VS. SPY: A JAMES BOND INFOGRAPHIC DESIGN & PROCESS BOOK BY JONATHAN HETER FOR VISUAL CONCEPTS: FALL 2012: CARPENTER
REPRESENTING DATA: NUMBERS AND STATISTICS.
For our second project, we were asked to create three infographic posters, utilizing data we collected in class for a choosen topic. Each poster is meant to express our data in a unique way, one being image-based, another being typography-heavy, and the third being made mostly outside of the computer, by hand. I choose the James Bond film franchise as my main focus, and polled questions such as, who is the best actor to play 007? Which Bond girl is the sexiest? And which villain or henchman is the deadliest? In some instances, I was able to create new statistics after “plugging in� the classes answers into other sub-categories, which helped my infographics become more interesting and dynamic. For example, after connecting all of my polling results to the films they came from, the most popular Bond movies, suddenly showed themselves, in theory.
brainstorming: initial wordlists and sketches
SHOWN: Ballets for initial polling. I included a short description with each category, as not everyone voting was familar with the Bond franchise.
Initial sketches, outlining different concepts and ideas. ABOVE: A Walther PPK (Bond’s signature gun) made of the statistical information aquired from polling. LEFT: Another typography-heavy poster, with the categories gridded out.
ABOVE: A few ideas for the in-computer poster, including oddjob slicing a graph with his serrated hat. RIGHT: Idea for a type poster where a martini spill spells out a statistic.
ABOVE: A videogame style type poster recalling the popular N64 game. BELOW: An idea for a hand drawn poster-I later incorporated the idea of connecting the actors to their films through colored lines.
ABOVE LEFT: Statistics being projected on an actual woman, much like the opening credits from many of the Bond films. I later tried this, to no avail. ABOVE RIGHT: Type made from bullets: A concept that made it through to the final posters.
The final polling results, with percentages and votes
refinement: poster exploration
ABOVE: Statistics drawn on chalkboard, with equations worked out. BELOW: Bond girls with their given percentage overlayed.
Vector icons for gadgets.
ABOVE: One of my first concepts, using the iconic Bond gunbarrel. RIGHT TOP: Martini spill idea, brought in to the computer, didn’t turn out the way I had imagined. RIGHT BOTTOM: N64 idea, brought in to the computer.
LEFT: Cutout of the 4 cars which received votes in the polling. ABOVE: A graph for the Villians, connecting them to the films they were in.
Abandoned graph ideas. I liked these, but they weren’t capturing the feel that I was going for with my computer-driven poster.
BULLETS HAVE SPECIAL AGEN 0 HAVE KILLED STILL CONSIDE SUPER-VILLAIN
BEEN FIRED AT NT 007. D HIM. ERING A LIFE OF NY?
SPY VS. SPY: A JAMES BOND I N FOG RAPH IC
DIE ANOTHER DAY: WHO IS THE MOST ICONIC B
LE CHIFFRE
NICK NACK
ODDJOB
SCARAMANGA
BLOFELD
JAWS
GOLDFINGER
N R U N
HONEY RIDER
G
JINX
A
N R
THE SPY WHO LOVED ME: WHO IS THE SEXIEST BOND GIRL?
O
E E
LE
YA O
G
R
IN
O
ASTON MARTIN DB5
O
LD
IN
SOLITAIRE
BMW Z8 LOTUS ESPIRIT
M
O
S
F LD O
G
G
A C
ASTON MARTIN DBS
PUSSY GALORE
BOND VILLAIN OR HENCHMAN?
THE MOST IMPORTANT DEBATE OF OUR LIFETIME HAS FINALLY BEEN ANSWERED, ALL IN ONE HANDY INFORMATIONAL AFFICHE. THE MASSES HAVE SPOKEN, AND ALAS, THE BEST 007 CHOSEN.
H T E D
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198 villains and henchmen have been killed by special agent 007.
on average, 8.6 villains & henchmen die per mission
007 has been shot at an aver age of 202.91 times per mission.
26%
Daniel Craig
n 18% Pierce Brosna
3% Dalton y Timoth
z ge La Geor
R
ore r Mo oge
nC Sea
ery onn
42%
10%
The most important debates of the 20th century have finally been resolved. Which actor best captured the essence of special agent 007? Which Bond girl was the most memorable? Was the Aston Martin DBS superior to the DB5? And which villian or henchman proved to be the most dangerous? The people have spoken and the votes have been tallied, and organized into a handy graph, which connects each of its categories to one another through the characters (or cars) respective films. The answers may surprise you.
1% enby
Spy Vs. Spy: 50 years of James Bond, Visualized.
Pus
sy
Gal ore
22%
ey R ider
34%
Hon
28%
Jinx Solitair e
18%
Sky fall (2012)
lace (2008) Quantum Of So Casino
Die A
Gol Lic
For Your Eyes Only: 0%
Octopussy: 1.6 %
%
ll: 0
A View To A Kil l: 0% The L ivin g D aylig hts: 1. 6 %
Royale
: 26.6%
% : 1.6 ies er D Nev : 0% ow u gh orr Eno Tom Not ld Is Wor % The y: 1.6 er Da noth %
enc e To Ki
ed ne ye: 27. 5
5%
32%
19%
3%
Blo feld
OddJ ob
Nick Na ck
5% Le Chiffre
Sca ram ang a
27% Jaw
s
8%
er fing Gold n DB Asto
72%
5
28%
BS Aston D
Dr. No: 3.3%
From Russia W ith
Love: 1.6%
Goldfin ger: 12 .5%
Thun derb all: 0 %
On
You Only L
Her
jes ty’s
ice:
0%
.3%
h The
3%
e 3.
Di Let
Sec ret Ser vic e: 3
.1% r: 4 eve For
A nd
83%
% : 3.3 n G un Golde
e: . Loved M y Who The Sp
% Moonraker: 1.6
it an W The M
Are
Live
nds mo Dia
Ma
ive Tw
BEST BOND GIRL: HONEY RIDER 34% BEST JAMES BOND: SEAN CONNERY 42% BEST VILLIAN AND/OR HENCHMAN: ODDJOB 32% BEST ASTON MARTIN: DB5 72% BEST FILM, ACCORDING TO GRAPH: GOLDFINGER: 5
*PAID FOR BY THE SECRET INTELLIGENCE SERVICE: MI6
ABOVE & BELOW: Two of the many unsuccessful attempts at making the bullet idea work. RIGHT: Typographic poster idea.
SPY VS. SPY:
A 007 INFOGRAPHIC THE TWO MOST IMPORTANT DEBATES OF OUR LIFETIME HAVE FINALLY BEEN RESOLVED, AND ALL IN ONE HANDY INFORMATIONAL AFFICHE, AT THAT. THE MASSES HAVE SPOKEN, AND ALAS, THE BEST 007 AND BOND GIRL, CHOSEN.
best bond 42% CONNERY
26% CRAIG 18% BROSNAN 10% MOORE
5% DALTON 1% LAZENBY
BOND GIRLS
ABOVE: Another attempt at the typographic poster. RIGHT: The first full page infographic I created. Like the type poster above, it showed me what was going to work and what wasn’t.
The exploration process was certainly long and tedious. However, my ability to navigate Adobe Illustrator has grown tremendously as a result. The project also taught me to step back, and realize when a particular idea or concept wasn’t working, and either ditch it or re-work it. Being able to recognize what is or is not successful, early, will save me time in the future, which is becoming a very precious commodity.
FINAL POSTER LAYOUTS
26%
Daniel Craig
n 18% Pierce Brosna
n 3% y Dalto Timoth
by 1% azen
n Sea
R
ge L Geor
10%
ore r Mo oge
42% y ner Con Pus
sy
Gal ore
22%
ey R ider
34%
Hon
28%
Jinx Solitair e
18%
Sky fall (2012)
lace: 0% Quantum Of So Casino
Die A
Gol
The
For Your Eyes Only: 0%
Kill: 0%
6%
Octopussy: 1.6 %
A View To A
Livin g D aylig hts: 1.
Royale
: 26.6%
5% : 2. ies er D Nev : 0% ow u gh orr Eno Tom Not ld Is Wor % The y: 1.6 er Da noth The most important debates of the 20th century have finally been resolved. Which actor best captured the essence of special agent 007? Which Bond girl was the most memorable? Was the Aston Martin DBS superior to the DB5? And which villian or henchman proved to be the most dangerous? The people have spoken and the votes have been tallied, and organized into a handy graph, which connects each of its categories to one another through the characters (or cars) respective films. The answers may surprise you.
Lic
%
en c e To K ill: 0
den e y e: 2 6.6 %
Spy Vs. Spy: 50 years of James Bond, Visualized.
32%
19%
3%
Blo feld
OddJ ob
5%
ck Nick Na
5% Le Chiffre
Sca ram ang a
27% Jaw
s
8%
er fing
Gold
n DB Asto
72%
5
28%
BS Aston D
Dr. No: 3.3%
From Russia W ith
Love: 1.6%
Goldfin ger: 12 .5%
Thun d You O
On
Her
n ly
jes ty’s
Live
Twi c
e: 0
%
Sec ret Ser vic e: 3
.1% r: 4 eve For
%
.3 e: 3
Di Let
: 3.3%
83%
n Gun Golde
e: . Loved M y Who The Sp
% Moonraker: 1.6
he ith T an W The M
A nd
Are
Live
nds mo Dia
Ma
erba ll: 0%
.3% BEST BOND GIRL: HONEY RIDER 34% BEST JAMES BOND: SEAN CONNERY 42% BEST VILLIAN AND/OR HENCHMAN: ODDJOB 32% BEST ASTON MARTIN: DB5 72% BEST FILM: GOLDENEYE / CASINO ROYAL 26.6% BEST FILM, ACCORDING TO GRAPH: GOLDFINGER: 5
SPY VS. SPY: A BOND INFOGRAPHIC THE MOST IMPORTANT DEBATE OF OUR LIFETIME HAS FINALLY BEEN ANSWERED, ALL IN ONE HANDY INFORMATIONAL AFFICHE. THE MASSES HAVE SPOKEN, AND ALAS, THE BEST 007 CHOSEN.
10
42 CONNERY
18
MOORE
3
BROSNAN
DALTON
1 LAZENBY
26 CRAIG
ASTON MARTIN DB5
DIE ANOTHER DAY: WHO IS THE MOST ICONIC BOND VILLAIN OR HENCHMAN?
LE CHIFFRE
ASTON MARTIN DBS
NICK NACK
ODDJOB
SCARAMANGA
BLOFELD
BMW Z8
JAWS
GOLDFINGER
T N U
H R
E
D
LL
R
IE
A B
D
E
LOTUS ESPIRIT
D
T
H T
LE
N
R
Y
A
LE
IA
S
E
S U
O N
&
A
E
IE
R
O
K
U
R
E
YA O
G
A
N
R
E
N
M
.N
R
O R
LIV
D
D
F
O
R
G IN
O
F
IN
LD
O
O
M
G
S
LD O
G
A C
34
%
THE SPY WHO LOVED ME •OUT OF THE 60 BOND GIRLS, JAMES HAS SLEPT WITH, HE HAS KILLED 5.
22
%
•THE CRY OF ECSTASY, "OHH JAMES," HAS BEEN UTTERED 22 TIMES. •THERE HAVE BEEN 32 BRUNETTES, 24 BLONDES AND 4 REDHEADED BOND GIRLS.
28
%
18
%
TRICK BRIEFCASE
TASER WATCH
GOLDEN GUN
ODDJOB’S HAT
JAWS’ STEEL TEETH
on average, 8.6 villains & henchmen die per mission
198 villains and henchmen have been killed by special agent 007.
Specifically, this project taught us to organize data in an interesting and engaging way. Through trial and error, I learned more efficient ways to bring my sketches to life. Perhaps even more importantly, this project has helped teach me better was to manage my time, which seems to be a very important aspect of design. As we, the students, continue to immerse ourselves in design, we are slowly becoming better, faster and more efficient, and while I’m nowhere close to where I hope to be as a designer, this project helped me see a clear improvement in my work, which is of course, the ultimate goal.