CARVALHO&DAVANZO DIGITAL Basically the same concept as the previous project, only applied to a Halloween 15-day promotion. Once again, record numbers of customer opt-ins (for the Casino website) were reached on the same weekend it was released. http://en.betclic.com/content.aspx?pagecode=cas_trnmt
CONCEPTS These are some conceptual ads created by us, they can be unfolded into entire ATL, BTL and digital campaigns. Here go a few samples:
DIGITAL This is a blog created with the purpose of SEO, content generation and word-of-mouth in the French market by integrating the blog with social media channels such as Twitter, Facebook, YouTube and DailyMotion. This project is currently being implemented in Italy, Hungary and Sweden as well due to its huge success. http://betclicblog.fr/
DIGITAL These are Christmas 2009 Advent calendars that display all the prizes and events during the promotion. Record numbers of customer opt-ins were reached in both Casino and Games websites. VIP Casino - http://www.marcelodavanzo.com/flash/xmaspage/index.html Games - http://designarena.co.uk/betclic/xmas/cp.html
DIGITAL Basically the same concept as the previous project, only applied to a Halloween 15-day promotion. Once again, record numbers of customer opt-ins (for the Casino website) were reached on the same weekend it was released. http://en.betclic.com/content.aspx?pagecode=cas_trnmt