SUMÁRIO
EMPRESA
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PRODUTO
¡ ¢
¢
£ ¤ ¥ ¦ § ¨ © ª ¨
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POSICIONAMENTO
¤ ¤ ¨
¤
¤
£ ¤
5
PÚBLICO-ALVO £ ¢ ª
SLOGAN ª
¤ ª ¨
6
EMBALAGENS E RÓTULOS
7
INVENTARIADO DE RÓTULOS
8
NOVO CONCEITO GRÁFICO HALLOWEEN ¨ ¤ £ ¤ ¨ £
9
NOVO CONCEITO GRÁFICO PADRÃO CROMÁTICO
« ¥ ¥ ¬ ® ¥ ¯ ¥
«¥ «¥ ¬ ¥ ¯ ¥
« ¥ ® ¥ ¬ ¥ ¯ ®¥
«¥ « ¥ ¬ ¥ ¯ ¥
¥ ¥ ¬ ¥ ¯ ¥
«¥ ¥ ¬ «¥ ¯ ¥
TIPOGRAFIA
Jolly Lodger
Euphemia
DaunPenh
Trick or Treat “UNEARTHING NEW FLAVORS”
10
NOVAS PEÇAS GRÁFICAS LATA DE ALUMÍNIO
11
NOVAS PEÇAS GRà FICAS LATA DE ALUM�NIO Pantone 296 C
Pantone 262 C
ª° „ † Ž” †
Pantone 361 C
Pantone Black 4 C
˜ ˆ ‹  “ „ Â? ‡ ÂŽ Â? ”” ‚ ‰ Âą ÂŽ ‰ † ‚ ÂŽ Â?Â?Â?Â”ÂƒÂ‚Â ÂŤÂ” ÂŚÂ?Â?§ Â?ÂŤÂƒÂƒÂ‚Â Â”ÂŽÂŤ
Pantone 1525 C
Pantone 1495 C
12
NOVAS PEÇAS GRà FICAS LATA DE ALUM�NIO:FORMATO �”ŽŽ— £ �Ž ¨ ��Ž £ �”Ž™ Pumpkin
Trick or Treat
Autumn
SEASONAL SESSIONS
5.5% PACK IN - PACK OUT
LIMITED RELEASE
ALC./VOL.
Like a scary Halloween night, Spooky Pumpkin will bring shivers to your palate. With our pumpkin and cranberry combination in this new edition, even the dead will easily know what to drink on this date.
12 FL .OZ.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
Scary
“UNEARTHING NEW FLAVORS�
MALT BEVERAGE BREWED WITH PUMPKIN AND CRANBERRY TERRAPIN BEER CO. 265 NEWTON BRIDGE ROAD, ATHENS, GA 30607
13
NOVAS PEÇAS GRà FICAS LATA DE ALUM�NIO:LAYOUT PLANIFICADO • Pumpkin
Trick or Treat
Autumn
SEASONAL SESSIONS
5.5% PACK IN - PACK OUT
LIMITED RELEASE
ALC./VOL.
Like a scary Halloween night, Spooky Pumpkin will bring shivers to your palate. With our pumpkin and cranberry combination in this new edition, even the dead will easily know what to drink on this date.
12 FL .OZ.
“UNEARTHING NEW FLAVORS�
MALT BEVERAGE BREWED WITH PUMPKIN AND CRANBERRY TERRAPIN BEER CO. 265 NEWTON BRIDGE ROAD, ATHENS, GA 30607
Scary
Pumpkin
Trick or Treat
Autumn
SEASONAL SESSIONS
5.5% PACK IN - PACK OUT
LIMITED RELEASE
ALC./VOL.
Like a scary Halloween night, Spooky Pumpkin will bring shivers to your palate. With our pumpkin and cranberry combination in this new edition, even the dead will easily know what to drink on this date.
12 FL .OZ.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
Scary
˜
• ² ˜
“UNEARTHING NEW FLAVORS�
MALT BEVERAGE BREWED WITH PUMPKIN AND CRANBERRY TERRAPIN BEER CO. 265 NEWTON BRIDGE ROAD, ATHENS, GA 30607
14
NOVAS PEÇAS GRÁFICAS GARRAFA LONGNECK
15
NOVAS PEÇAS GRÁFICAS GARRAFA LONGNECK ª° © ¨ © ¨ ¨ ¨ © ª ¨
Pantone 296 C
Pantone 262 C
Pantone 361 C
Pantone Black 4 C
Pantone 1525 C
Pantone 1495 C
16
NOVAS PEÇAS GRà FICAS GARRAFA LONGNECK:FORMATO ™Ž— £ ��Ž™ ¨ ŽŽ�™ £ ��Ž� SEASONAL SESSIONS
5.5% PACK IN - PACK OUT ALC./VOL.
Like a scary Halloween night, Spooky Pumpkin will bring shivers to your palate. With our pumpkin and cranberry combination in this new edition, even the dead will easily know what to drink on this date.
9.4 FL .OZ.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
LIMITED RELEASE
“UNEARTHING NEW FLAVORS�
MALT BEVERAGE BREWED WITH PUMPKIN AND CRANBERRY TERRAPIN BEER CO. 265 NEWTON BRIDGE ROAD, ATHENS, GA 30607
17
NOVAS PEÇAS GRà FICAS GARRAFA LONGNECK:LAYOUT PLANIFICADO •
˜ SEASONAL SESSIONS
5.5% PACK IN - PACK OUT ALC./VOL.
Like a scary Halloween night, Spooky Pumpkin will bring shivers to your palate. With our pumpkin and cranberry combination in this new edition, even the dead will easily know what to drink on this date.
9.4 FL .OZ.
“UNEARTHING NEW FLAVORS�
MALT BEVERAGE BREWED WITH PUMPKIN AND CRANBERRY TERRAPIN BEER CO. 265 NEWTON BRIDGE ROAD, ATHENS, GA 30607
SEASONAL SESSIONS
5.5% PACK IN - PACK OUT
LIMITED RELEASE
ALC./VOL.
Like a scary Halloween night, Spooky Pumpkin will bring shivers to your palate. With our pumpkin and cranberry combination in this new edition, even the dead will easily know what to drink on this date.
9.4 FL .OZ.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
GOVERNMENT WARNING: (1) ACCORDING TO THE SURGEON GENERAL, WOMEN SHOULD NOT DRINK ALCOHOLIC BEVERAGES DURING PREGNANCY BECAUSE OF THE RISK OF BIRTH DEFECTS. (2) CONSUMPTION OF ALCOHOLIC BEVERAGES IMPAIRS YOUR ABILITY TO DRIVE A CAR OR OPERATE MACHINERY, AND MAY CAUSE HEALTH PROBLEMS.
LIMITED RELEASE
• ² ˜
“UNEARTHING NEW FLAVORS�
MALT BEVERAGE BREWED WITH PUMPKIN AND CRANBERRY TERRAPIN BEER CO. 265 NEWTON BRIDGE ROAD, ATHENS, GA 30607
18