BRAND BOOK
table of co
table of contents
1. Introduction...............................................
P.01
2. Logo guideline.........................................
P.07
3. Typography................................................
P.17
4. Brand color................................................
P.19
5. Pattern.........................................................
P.21
6. Brand Identity/Mockup........................
P.23
introduction
our team
our team
Project is made by Dodonut Team Supported by Ms.Nguyen Le Giang
Thien An Vu
Minh Hanh Le
Hong Ngoc Le Hoang
Vu Huy Hoang
Thuy Ngan Tran 2
our story
our story
dodonut is combined by “dodo” and “donut” dodo bird is symbolic for openness, acceptance, and inquisitiveness. donut seems to be an unhealthy fried cake of sweetened dough with no protein and fiber, which is necessary for child growth. By combining many kinds of nutritious nuts, we are making donuts much healthvier than ever. They are dodonut! Dodonut is a brand based on a healthy lifestyle. Coming to our service, you are welcome to choose your donut's topping made from a variety of healthy kinds of nuts.
3
our produc
our product
Nut donuts are a particular idea of sweets. Using nuts such as macadamia, almonds, chestnuts, cashews and so on instead of candies or chocolate could provide fiber, protein and vitamins which help improve the digest system. This is an ideal cozy place for families, especially for mothers to have a good time with their children without any worry about health problems.
4
guideline
logo sketch
logo sketch
8
logo idea
logo idea
The logo is inspired by the “d” letter of the brand. The circle in the logo represents the endless perfection. There are only positive effects when coming to dodonut. In addition, the circle also looks like the sun, which means we are trying our best to warm and comfort our customers. The main color symbolizes freshness, friendliness and activeness. The background is beige to create contrast and help bring peace, comfort and safety.
responsive
responsive logo
A smarter alternative is to use a new symbol to represent the original. Responsive Logo increases brand visibility, even in unexpected places like a tiny favicon.
PRIMARY
ONLY ICON
The logo is simplified to be displayed on variety spaces.
ONLY TEXT
10
negative lo
negative logo
Logo black and white is used in non-color publications or in special cases.
PRIMARY
ONLY ICON
Logo black and white is used in non-color publications or in special cases.
ONLY TEXT
11
grid system
grid system
Increasing or decreasing in size of the entire logo must be based on the original logo ratio. All elements of the logo must meet technical requirements: clear, logical spaces (with other graphic parts)
x
5x
y
9y
2,5y
9x
12
do not use
do not use
Do not use the wrong proportion of the logo.
Do not disort
Do not change the angle
13
unallowed
unallowed background
Do not place the logo on a background with no obvious contrast or change inapproxiate background
14
cl;ear spac
clear space
x
x
x
x
dodonut defines x and uses it to determine the clear space
x
x 15
minimum siz
minimum size
Minimum size: 55x50 (px)
Minimum size: 32x40 (px)
Minimum height size: 12 (px)
16
typeface
font
font
Header / Logo TypoGraphica
abcdefghijklmnopqrstuvwxyz A B C D E F G H IJ K L M N O P Q R ST UVW XY Z 1234567890
Content Montserrat
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 ~!#$%^&*()-_=+[]{};:‘“,./<>?
The logo is displayed in “TypoGraphica” font but has been adjusted to become rounded
18
brand color
brand colo
brand color
Primary color
Additional color
R237 G163 B68
R223 G113 B48
C5% M40% Y85% K0%
C9% M67% Y95% K1%
Secondary color
Additional color
R239 G225 B207
R204 G98 B47
C5% M10% Y17% K0%
C15% M73% Y95% K3%
#EDA344
#EFE1CF
#DF7130
#CC622F
201
key visual
pattern
pattern
These textures are used in publications with a large area. They create highlights and increase brand recognition.
22
brand identity