MINE Beauty Eyes and Lips
States of play
Victoria’s Secret in its first year enough to the expanheadquarters house to four locations and operation.
grossed $500,000 of business,[ finance sion from a and warenew store a mail-order
By 1980, had added Francisco stores Street and 115
Raymond two more San at 2246 Union Wisconsin Street.
By 1982, the in the San Franadded at 395 Victoria’s Secret Sutter Street locamoved to the larger of the Westin St.
fourth store (still cisco area) was Sutter Street.[18] stayed at that 395 tion until 1991, when it Powell Street frontage Francis.[19]
In April 1982, catalogue; each $7.36 in 2016). Cataof the company’s $7
Raymond sent out his 12th catalogue cost $3 (equivalent to logue sales now accounted for 55% million annual sales.
The Victoria’s Secret player” in the underdescribed as “more burRaymond’s philosophy to male customers became and Victoria’s Secret headed
stores at this time were “a niche wear market. The business was lesque than Main Street of focusing on selling lingerie increasingly unprofitable for bankruptcy.
In April 1982, Raymond catalogue; each catalogue to $7.36 in 2016). Catalogue ed for 55% of the company’s sales. The Victoria’s Secret stores were “a niche player” in market. The business was “more burlesque than Raymond’s philosophy on selling lingerie to
sent out his 12th cost $3 (equivalent sales now account$7 million annual at this time the underwear described as Main Street of focusing male customers