2011 Overview: Web 2.0 | Social Media
Prepared for THINK Together January 2011
Web 2.0 | Social Media Overview January 2011
Web 2.0 (via Wikipedia): “Web 2.0� refers to the second generation of web development and web design. It is characterized as facilitating communication, information sharing, interoperability, user-centered design and collaboration on the World Wide Web. It has led to the development and evolution of web-based communities, hosted services, and web applications. Examples include social-networking sites, video-sharing sites, wikis, blogs, mashups, igoogle, etc.
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Web 2.0 | Social Media Overview January 2011
Social Media (via Wikipedia): Social media are distinct from industrial media, such as newspapers, television, and film. While social media are relatively inexpensive and accessible tools that enable anyone (even private individuals) to publish or access information, industrial media generally require significant resources to publish information.
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Web 2.0 | Social Media Overview January 2011
Website (THINKtogether.org)
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Web 2.0 | Social Media Overview January 2011
BLOGGING Blogger (THINK-together.blogspot.com)
Other Platforms: Typepad, WordPress
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Web 2.0 | Social Media Overview January 2011
SOCIAL NETWORKING FaceBook (FaceBook.com/THINKtogether)
Wikipedia: Facebook is a social networking website that is operated and privately owned by Facebook, Inc. Users may create a personal profile, add other users as friends and exchange messages, including automatic notifications when they update their profile. Additionally, users may join common interest user groups, organized by workplace, school, or college, or other characteristics.
LinkedIn (LinkedIn.com/company/THINK-together)
Wikipedia: LinkedIn is a business-oriented social networking site founded in December 2002 and launched in May 2003 mainly used for professional networking.
Others: Plaxo Page | 5 Prepared by Larry Tenney THINK Together Brand Communications & Public Affairs
Web 2.0 | Social Media Overview January 2011
SOCIAL NETWORKING / MICRO-BLOGGING Twitter (Twitter.com/THINK_Together Twitter.com/THINK_CEO)
Wikipedia: Twitter is a free social networking and micro-blogging service that enables its users to send and read messages known as tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page and delivered to the author's subscribers who are known as followers. Senders can restrict delivery to those in their circle of friends or, by default, allow open access. Users can send and receive tweets via the Twitter website, Short Message Service (SMS) or external applications. While the service costs nothing to use, accessing it through SMS may incur phone service provider fees.
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Web 2.0 | Social Media Overview January 2011
Social News / Social Bookmarking Digg (Digg.com/THINKtogether)
Wikipedia: Digg is a social news website made for people to discover and share content from anywhere on the Internet, by submitting links and stories, and voting and commenting on submitted links and stories. Voting stories up and down is the site's cornerstone function, respectively called digging and burying. Many stories get submitted every day, but only the most Dugg stories appear on the front page. Digg's popularity has prompted the creation of other social networking sites with story submission and voting systems.[5] Others: Newsvine, Technorati, Del.icio.us, etc.
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Web 2.0 | Social Media Overview January 2011
PHOTO / VIDEO SHARING COMMUNITITIES Flickr (flickr.com/photos/THINK-Together)
Wikipedia: Flickr is an image and video hosting website, web services suite, and online community platform. In addition to being a popular website for users to share personal photographs, the service is widely used by bloggers as a photo repository.
YouTube (YouTube.com/THINKtogether)
Wikipedia: YouTube is a video sharing website on which users can upload and share videos. Three former PayPal employees created YouTube in February 2005. In November 2006, YouTube, LLC was bought by Google Inc. for $1.65 billion, and is now operated as a subsidiary of Google. Page | 8 Prepared by Larry Tenney THINK Together Brand Communications & Public Affairs
Web 2.0 | Social Media Overview January 2011
AGGREGATORS Friend Feed (friendfeed.com/THINKtogether)
Wikipedia: FriendFeed is a real-time feed aggregator that consolidates the updates from social media and social networking websites, social bookmarking websites, blogs and micro-blogging updates, as well as any other type of RSS/ Atom feed. Users can use this stream of information to create customized feeds to share, as well as originate new posts-discussions, (and comment) with friends Others aggregators: Drudge Report, The Political Simpleton and the Huffington Post and Google News.
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Web 2.0 | Social Media Overview January 2011
How THINK Together Stacks Up: Facebook & Twitter
Facebook Fans
Twitter Following
Twitter Followers
Twitter ratios
Afterschool Alliance
2,090
2,053
2,065
100%
Afterschool All Stars
342
211
358
170%
5,900
8
7,159
89488%
BELL
222
90
59
66%
National Summer Learning Association
400
1,617
1,460
90%
Harlem Children's Zone
9,187
0
0
0%
LA's Best
1,454
43** / 1,260
50** / 1,319
116%** / 105%
364
0
0
0%
6
1,323
1,449
110%
17,465
852
14,906
1750%
THINK Together
2,428
349
706
202%
United Way OC
716
2,791
2,707
97%
AmeriCorps
Santa Ana Building a Healthy Community TASC (The After School Corp) Teach for America
** Carla Sanger + LA’s Best Friends
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Web 2.0 | Social Media Overview January 2011
RESOURCES Masable.com
Wikipedia: Mashable is an Internet news blog. It ranks among the largest blogs on the Internet. Mashable regularly writes about MySpace, YouTube, Facebook, Google, Twitter and startups,[4] but it also reports on less high-profile social networking sites.
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