BXC Inc. :: BRANDING, ADVERTISING + DESIGN :: 949.677.7324
LET’S GET CREATIVE. At BXC, we’ve had the opportunity to brand some very successful and unique companies. Small and large. We can help your business, too. The BXC team brings years of action-packed experience to the table. Our specialty is defining your brand’s DNA (unique brand persona) to produce meaningful retail and marketing experiences that speak clearly to your customer’s lifestyle.
CULTURE VULTURES. BXC produces solutions that inspire today’s active lifestyle customer. Which only seems natural since action sports and the lifestyle that surrounds it runs through our veins. We ride, play, listen and participate. (We have the x-rays to prove it.) We share their passion. We respect your goals and understand your audience, and it shows in our work and commitment. “Do what you do well. Love what you do.”
BXC’S DNA. BXC’s creative team is lead by 20-year advertising industry veteran and brand architect, Drew Dougherty. His experience garnered from working within traditional advertising agencies, (FCB, Sicola Martin) as well as with manufacturer’s (O’Neill, Quiksilver) are critical advantages for our customers and our design staff. BXC is located just minutes from the ocean and less than an hour to the nearest lift. We’re located in Southern California’s Dana Point, and we serve clients from California to Amsterdam (with an occasional layover in New Jersey).
CLIENTS SWEAR (A LOT). “Keeping true to our core brand message, BXC stepped in and delivered exactly what we needed with a fresh and unique perspective, on-time and in-step with our existing staff.”
- Doug Martin, Marketing Director, Felt Bicycles
“BXC did a great job from original concepts thru actual production. The BXC team developed new logos, fonts, ad campaign concepts, line guides, web site and general marketing ideas for Komunity Project. We are very happy with the way Drew worked with our team to implement all of the above.”
- Dave Lester, Brand Manager, Quiksilver/Komunity Project
“Drew is an expert in the process of creating professional level visual communication with an edge. His diverse experience affords him a unique perspective to solving problems. His work ethic and communication skills are among the best, both of which I find paramount to the successful execution of a creative project.”
- Eric Crane, Product Brand Manager, Nixon Watches
“Drew has a perfect feeling and knowledge of communication concepts and advertising. Next to that he has very strong graphical skills. Besides creating all sorts of concepts himself, he did an excellent job to support the campaigns and promotions we created at O’Neill Europe.”
- Mark Koevermans, Marketing Director, O’Neill Europe
BRAND IDENTITY SYSTEMS
PERSONALITIES IN ACTION
KOMUNITY :: IF YOU’VE NEVER HEARD OF KELLY SLATER, CHECK YOUR PULSE. This new, action sports accessories brand needed all the pieces necessary to look as professional as their 9-time world surfing champion and CEO, Kelly Slater. BXC created logos, URL and name exploration, logo usage and brand DNA guidelines, ad campaigns, retail and product look and feel, website and blogs.
O’NEILL INC. :: NOT YOUR DAD’S BRAND. ANYMORE. BXC is no stranger to re-branding projects, either. Prior to launching BXC, Drew Dougherty was the Creative Director of this global action sports brand. Drew and the in-house agency created strategic brand guidelines, ad campaigns and marketing tools that inspired change throughout the organization. It was brand evangelism and re-branding on a global level.
NEIL PRYDE’S NPX :: COOL IS WHAT COOL DOES. BXC completely redesigned Neil Pryde’s latest success story: the NPX Wake/Kite. The project included a new “corporate” logo, custom fonts, patterns, color and product graphics. The new image was flawlessly carried over onto their preexisting website and retailer POS.
HASBRO’S CUPONK :: BALL MEETS CUP. CUP MEETS BALL. Hasbro came to us with a cup, ball and an idea. We collaborated with the Hasbro team pitching and developing the brands DNA, look and feel, packaging system, logos, and product themes just to name a few. It was more then just tossing the old ball around. To be trusted by Hasbro to take their new brand to the edge of youth and adult subculture, creating collectable desire, holding it’s mass market appeal, not freaking out retailers or upper management, and actually getting it produced and to market in it’s original concept form was a huge accomplishment for all involved.
4 Drop Shot TRICK NO. 024
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Peace Man
Blind Hook
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TRICK NO. 056
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Stairing Contest TRICK NO. 053
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Š 2010 Hasbro.
Karate Krane TRICK NO. 048
5 Jump Shot
TRICK NO. 112
Going The Distance TRICK NO. 014
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DISCGEAR :: CINDERELLA STORY. MIDNIGHT DEADLINE. Always proud to share our work, this one had to be one of our most challenging and favorite re-branding projects. This cohesive look is based on emotional aspirations and a ”place-in-life” branding strategy that made Discgear come alive with it’s own voice and tonality. The scope of work included naming, URL, logo, look and feel, DNA personalty guidelines, e-commerce website and packaging for multiple sku’s and channels.
CATALOGS + MAGAZINES
AS SEEN ON DESKS AND COFFEE TABLES WORLD WIDE
NIXON WATCHES
CALLAWAY GOLF
BEACH BUNNY SWIMWEAR
FOAM MAGAZINE
SKUNK 2 MOTORSPORTS
FELT BIKES
PROMOTIONAL + PRODUCT BRANDING
EXPLORE. SOLVE. CREATE. SELL LOTS OF STUFF.
FAITH IDENTITY + WEBSITE
PACSUN INTERACTIVE MICROSITE
UT PERFORMING ARTS IDENTITY SYSTEM
BOOST MOBILE ONLINE AD CAMPAIGN
O’NEILL HOLIDAY CARD
RHINO CHASERS MICROBREW LOGO + PACKAGING
HOT WHEELS GRAPHICS
HOT WHEELS GRAPHICS
PATAGONIA APPAREL GRAPHICS
PATAGONIA APPAREL GRAPHICS
GIRO PRODUCT GRAPHICS
GIRO PRODUCT GRAPHICS
GOYA WINDSURFING PRODUCT GRAPHICS
GOYA WINDSURFING PRODUCT GRAPHICS
LOGOS
BRAIN TATTOOS. NO HEADACHES.
help?
MADE YOU LOOK! Now that you’ve seen what we’ve done, let’s see what we can do for you.
NEED A HAND OR TWO? For a bigger idea give us a call at 949.677.7324
WE’RE HERE. BXC Inc. 34179 Golden Lantern, Ste. 303 Dana Point, CA 92629
BXC Inc. 949.677.7324 V.08 ©2010