DIGITAL MARKETING INTRODUCTION In today world Digital Marketing continues to grow at a rapid pace, as the marketers faces the new challenge in the digital world. Digital marketing course is designed to educate student about digital marketing and how it works. Digital marketing is the promotion of products or brands over the internet through various digital devices such as computers, tablets, cell phones, mobile phones, TV etc. We can do digital marketing through various internet channels like social media, Ads, Email etc. People are using digital devices instead of visiting physical shops, digital marketing campaigns are becoming more efficient in today world. There are number of ways by which brand can use Digital Marketing to improve their marketing efforts. The use Digital Marketing not only allows for brand or company to market their products but also help customers through support. TYPES OF DIGITAL MARKETING 1. Search Engine Optimization: SEO is type of marketing which get you to increase ranking in Google searches. 2. Social Media Marketing: SMM is a great way to connect with customers. It is all about managing a brand image across different media channels including facebook, twitter and many more. 3. Email Marketing: Email Marketing is one of the earliest form of digital marketing. Email help to send message to targeted audience at right time.: For Example Amazon, Myntra deliver mail to their customers. 4. Online Advertising: Online Advertising is the process of advertising on other websites. Example banner space on popular websites.
5. Pay-Per-Click: PPC is an internet advertising model used by which advertiser pays to publisher when ad is clicked. 6. Content Marketing: Content Marketing is the art of using valuable information to increase brand awareness and increase the number of customers. Content Marketing aims at building relationship with the customers and the company. 7. Television Marketing: Television Marketing is another way of marketing. In Television Marketing companies promote their products through TV commercials ads. There is still some success in marketing through TV advertising. 8. Affiliate Marketing: Affiliate Marketing is the process of paying for conversions. This is a process in which you hire a sale person for your product and service. 9. Viral Marketing: Viral Marketing refers to post something on social media channels that is trendy, funny and that post goes viral and help to gain traffic on website in a short period of time.
BENEFITS OF DIGITAL MARKETING The main advantage of digital marketing is that targeted audience can be reached in cost effective way. Digital Marketing help all businesses to access mass market easily. 1. Cost Effective: Anyone can easily plan a successful marketing plan in a budget through various marketing methods. 2. Save Time: Digital Marketing provide real time result to the business owner they can check what is peak trading time, and how many new subscribers have added.
3. Brand Awareness or Building: Digital Marketing help to promote the brand at various platforms or channels. 4. Higher Revenue: Companies use Digital Marketing strategies to have better revenue growth, high revenue help company to reach higher aspects of business. 5. Real Time Result: Real time result help to know that what necessary steps can be taken to improve the result. 6. Compete with large Corporations: Digital Marketing help to compete head to head with other corporations. Digital Marketing help to increase your business and set a competitive environment for other in the market. CONCLUSION Digital Marketing is utilizing different digital platforms to achieve marketing objevtives. Digital Marketing is effective way to promote any brand. Digital Marketing require a certain skill by which one can utilize the digital channels or technologies effectively to increase business. However Digital Marketing is one of the most challenging industry to work in.